c r e at e • e n g i n e e r • i n s p i r e

�����
�������������������������������������������

style guidelines

SCR
Southern Ca

FIRS
Welcome to

SCFL
Southern Ca

L Vex
V It’s like eve

1
© 2005 Southern California Regional Robotics Forum.
All Rights Reserved.

Created and published by George Chen for SCRRF, a

supporting organization for FIRST (For Inspiration and
Recognition of Science and Technology)

www.scrrf.org
www.usfirst.org

2
primary identity

�����
�������������������������������������������

In an attempt to unify the logos of all SCRRF

programs, a logo family was created using the
common motif of a gear. This gear represents
the mechanical aspect of the FIRST Competi-
tion. An additional icon is added to the off-cen-
tered gear for each SCRRF program: FLL, FIRST
Links, Vex Robotics. The gear motif is easily
recognized in all applications.

For the primary logo, the wrench from the

previous SCRRF logo is retained, allowing some
continuity from past logos.

3
logo family

SCRRF
Southern California Regional Robotics Forum

FIRST Links
Welcome to FIRST. Join in.

SCFLL
Southern California FIRST Lego League

L Vex Leagues
V It’s like everyone else, but smarter.

4
color palette

Main Logo Purple

R 102 G 102 B 153

Titles Light Purple

R 164 G 169 B 209

Background White

R 255 G 255 B 255

General Purpose Black

R0 G0 B0

The colors used in the SCRRF identity are consider-

ably lighter or calmer than a team’s logos would be.
Since SCRRF is a supporting organization, its colors
“support” other groups. Though black is a provided
color, it should only be used in instances in which
other colors cannot be substituted.
5
logo placement

�����
�������������������������������������������

lockup The SCRRF logo and related subprograms

can stand on its own as a combination of
both type and mark. However, occasions
may arise when the logo should be used
slightly differently.

Please use the lockup as the primary

�����
means of identifying the organization to an
audience unfamiliar with it. This way, they’ll
�������������������������������������������
see the mark and also read the typography,
immediately associating the logo with the
organization.
mark

The mark may be used alone when

necessary. Great places to use the mark
alone are on objects where it is enough for
identification. Please be
sure only to use the solitary mark when
the audience you’re showing it to is already
familiar with the organization in some
respect.

6
typefaces
Verdana Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 )!@#$%^&*(

Verdana Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 )!@#$%^&*(

Georgia Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 )!@#$%^&*(

Verdana Bold is used in all titles and subtitles.

In addition it may be used for heading subsec-
tions of a document. Verdana Roman is used for
all general documents. Documents in need of a
more classic, serif font may use Georgia Italic
in their titles, as seen on the SCRRF website.

7
 SCRRF Southern California Regional Robotics Forum
Southern California Regional Robotics Forum

FIRST
FIRST Links
sublogo placement
Links
Welcome to FIRST. Join in.
Welcome to FIRST. Join in.

�����
SCFLL
SCFLL Southern California FIRST Lego League
�������������������������������������������
Southern California FIRST Lego League

full lockup

L
L Vex Vex Leagues
V
V SCRRFLeagues It’s like everyone else, but smarter.
It’s like everyone else, but smarter.
Southern California Regional Robotics Forum
lockup
When displaying a subprogram’s logo, one

FIRST Links
has three options for placement. A full
lockup should be used for audiences not
Welcome
familiar with to FIRST.
SCRRF Join in. to
or the subprogram
establish a connection between the two
groups. The lockup form may be used for
mark
general use or in places where it is not

SCFLL
possible to use the full lockup. A mark is
used for those familiar with SCRRF and its
Southern
subprograms California FIRST Lego
as a quick identification of League
the program.

L Vex Leagues
V It’s like everyone else, but smarter.

8
c r e at e • e n g i n e e r • i n s p i r e

�����
�������������������������������������������

A Supporting Organization of

Designed by George Chen