T H E U CS D G UA R D IAN ADVERTISING MEDIA KIT 2008-2009

THE GUARDIAN
UC SAN DIEGO

www.ucsdguardian.org

Advertising to UC San Diego – newsmakers and local

stories that impact the
campus. The Guardian’s
A Diverse Marketplace Opinion pages feature
commentaries and edi-
The UC San Diego Guardian serves a unique and diverse torials that spark debate
community of nearly 28,000 students—undergraduates, grad throughout the commu-
students, and scholars from Scripps Institution of Oceanog- nity. Although UCSD does
raphy and the School of Medicine. In addition, 27,000 staff not boast a major sports
members report for work every day (UCSD is San Diego program, Guardian sports-
County’s third largest employer). writers and photographers
describe and illustrate
UCSD’s extraordinary stu-
A Community Paper dent athletes in action.
Our students live in all the immediate areas of the La Jolla Check out the Monday
campus – in University City, Pacific Beach, Mira Mesa, Claire- Focus section for feature
mont, and Del Mar. Many also live in Hillcrest and catch the articles on UCSD people
free campus shuttle from the UCSD Medical Center on Dick- making a difference, and the campus culture as a whole.
inson St. Our staff and faculty live all over the county from Our graphically edgy Thursday Hiatus section and breaks
Oceanside to the South Bay. down the campus arts and entertainment scene, and keeps
We publish 60 editions of the Guardian during the school you current with reviews of the latest movies, music and
year (September to June). Our 10,000 issues are distributed live shows.
on Mondays and Thursdays to 80 campus locations and out Placing a Classified ad in The Guardian is easy. Just go to
to SIO, Hillcrest and Thornton Medical Centers, the UCSD www.guardianads.com and do it yourself, including payment,
Extension complex in Mission Valley, and the shops of La for online or print. (or both). For print only, you can also call
Jolla Village and Univer- directly to our Business Office if you like, or fax to 858-534-
sity Towne Centers. 7035. For diversion, we have the Crossword on Mondays and
The Guardian has a long Sudoku on Thursdays.
history of excellence, pe- We also have web exclusive stories, blogs and forums
rennially named among throughout the year at www.ucsdguardian.org.
the top college newspapers
by the California Newspa-
per Publishers Association Marketing – The Guardian’s
and the California College
Media Association.
Bonus Plan
An advertising plan in The Guardian is not confined to the ink
Every issue covers UCSD on the page. We support your message with bonus marketing.
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 T H E U CS D G UA R D IAN ADVERTISING MEDIA KIT 2008-2009

Our business office, advertising reps, graphic designers, web

staff, and student marketing team are all about 100% cus-
tomer support. Your print ad is enhanced by campus flyers
posted every issue date on
our advertising racks, and
mentions in free Guardian
“house ads.” We add mes-
sages to scrolling on-cam-
pus shuttles, and our own
media display rack in the
campus’ main food court.
Our fun-loving student Mar-
keting/Promo team stages
giveaways and events year-
round, right on the campus.
Their sole purpose is to
highlight our advertisers, Working for you—The Guardian Marketing Team at the 2008 Sun God Festival
their products and servic-
verse clientele that is UC San Diego—a dynamic community
es. Last year we brought a
of students and staff that is in constant action. We encom-
A Guardian On-Campus Poster partner restaurant out and
pass six colleges, vital oceanography, engineering, business,
staged a Cinco De Mayo
and medical institutions, and hundreds of student and staff
taco booth. The Guardian team celebrated the annual Sun
organizations, yet there is one entity that reaches across this
God Festival with a listening party and hip-hop dancers.
broad spectrum – The UC San Diego Guardian newspaper.
In our pages (print and web), your message reaches the di- Join us!

Publication Calendar

SPECIAL ISSUES
FALL
Welcome Week Issue TU Sept. 23
“Best Of” TH Nov. 20
Holiday Issue TH Dec. 4
WINTER
Careers Issue TU JAN 26
Valentine’s Issue TH Feb. 12
Spring Break Issue M Mar. 2
SPRING
Housing Guide M Apr.20
Sun God Festival TH May 14
Graduation Issue TH June 4
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 T H E U CS D G UA R D IAN ADVERTISING MEDIA KIT 2008-2009

The UC San Diego Guardian

Faculty and staff, making UC
By the Numbers 27,000 San Diego the county’s third
largest employer

Undergraduate, grad stu-

27,682 dents and School of Medicine
students at UC San Diego 398,380
Unique visitors to ucsdguard-
ian.org from Oct 07- Jun 08

$6
10,000 Guardian circulation
Million
UCSD community spending
per week

47% Men U.S. News and World Report

53% Women 8th ranking for UC San Diego in
best public universities

Students use coupons or pro-

21 Average Age 78% mo codes for retail stores or
restaurants

41 % Asian 9% Hispanic Students have read the cam-

29% White
12% Other
2% African American 82% pus newspaper in the last
three months

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 T H E U CS D G UA R D IAN ADVERTISING MEDIA KIT 2008-2009

65% Undergraduates commute $1,500 Spent per year on books and

supplies by UCSD students

Student Spending
Every month Computer software/hardware

Restaurants The Mall Travel

Groceries Movies
Books Health Clubs
In the next year
Visit a Dentist
Entertainment
Job search
Rent an Apartment
In the next six months Buy Furniture
Clothes
Buy Auto Insurance
Car Repairs
Open a Checking/Saving Account
Concerts

Rate Cards
ONLINE ADVERTIS- Qty. 10-24
Qty. 25 or more
$50 mo.
$40 mo.
web site banners; please contact 858-
534-3467 for more details. If artwork is
ING RATES not received by the deadline, the adver-
Policies and Deadlines tisers assumes the cost of the advertise-
Home Page Banner Ads ment, and may be charged a late fee.
Online advertising policies are subject
450/ mo. or $150/ week
to the same policies as for print adver-
May rotate with up to 4 others.
tising. This also applies to deadlines,
Placement is subject to availability.
payment, billing, design services and CLASSIFIED ADS
Specifications: 468x60
late charges. Links directed to other www.ucsdguardian.org, link to “Classi-
Please provide instructions regarding sites are also subject to Guardian poli-
the code for linking through the ban- fieds.”
cies and guidelines with respect to con-
ner- The Guardian reserves the right to
adjust the code.
tent, and The Guardian reserves the UCSD Students & Staff
right to refuse the link originating from
Guardian online classifieds are FREE.
Home Page Tile Ads the banner advertisement.
For $5 you can also have your ad in our
$225/ mo. or $75/ week Space and Artwork Deadline print edition. To include your ad in our
Tile Placement is on the home page, print edition for one week (2 issues)
Web site banners are updated every check the line that says “place BOTH
left side. Thursday morning; text links can be
Specifications: 200 pixels x 200 pixels. an online ad and a print ad” in the
uploaded Mondays or Thursdays by newspaper.
Sitewide Advertising Text 4pm PST. Internet banner space reser-
vation space deadline is the Thursday All Others
Links prior (one week in advance) at 2pm; art-
pay the following for online ads (1 week
Please limit viewable text to 30 charac- work deadline is Monday prior at 2pm.
duration).
ters. The Guardian offers design services for
Qty. 1-9 $60 mo. Student Housing $20.00
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 T H E U CS D G UA R D IAN ADVERTISING MEDIA KIT 2008-2009
For Sale $5.00
Campus Life $20.00
Dating $10.00
Resumes $15.00
Jobs $25.00
Services $20.00
Gigs $15.00
Events Calendar $20.00
CLASSIFIED DISPLAY ADS
For a special CLASSIFIED DISPLAY
AD placement, call the Advertising
Manager at 858-534-3467. These are
not online, but placed on the Classified
print page under a specific heading
(Student Housing, ForSale, etc.)
1 col. x 1” $15 PER ISSUE
1 col. x 2” $30 PER ISSUE
1 col. x 3” $45 PER ISSUE
1 col. x 4” $60 PER ISSUE
POLICIES
All ads are subject to approval. The
Guardian reserves the right to refuse
advertising which has obscene, sexist,
racist, or other content deemed inap-
propriate by the Guardian. Submission
of an advertisement does not constitute
a commitment by the Guardian to pub-
lish the advertisement. Publication of
an advertisement does not constitute
an agreement for continued publica-
tion.
The Guardian will not be liable for fail-
ure to publish an ad as requested or for
more than one incorrect insertion of an
advertisement. In the event of an error,
or omission in printing or publication
of an advertisement, the Guardian lia-
bility shall be limited to an adjustment
for the cost of the space occupied by the
error. The business manager must be
notified by the advertiser within three
business days after receipt of tear sheet
for a make good to be considered. Mi-
nor spelling errors will not qualify for
a make good. Under no circumstances
shall the Guardian be liable for conse-
quential damages of any kind.
The insertion orders must be signed
and faxed to 858-534-7035 by the dead-
line to guarantee your ad reservation.
email conformation is also acceptable
to ads@ucsdguardian.org or to the Ad-
vertising Manager.
Payment
The Guardian accepts cash, checks,
Visa, Mastercard and American Express
as payment. Payment in advance is re-
quired until credit can be established.
The Agent placing the advertisement is
solely responsible for prompt payment.
Advertiser and/or agent assumes all
liability for advertisements published
(including illustrations, text, claims,
etc.) and agrees to assume any and
all responsibility for claims occurring
there from against the Guardian.
Late Charges
Any ad reservation, ad copy or elec-
tronic file received after the deadline
will be subject to a late charge equal to
15% of the ad cost.
Cancellation Policy
Advertisement space reservations must
be canceled by calling the advertising
manager at 858-534-3467 prior to reser-
vation deadline of the issue in which the
ad was to run. Advertisers who cancel
a space reservation after the deadline
are responsible for the full payment of
the advertisement. Space cancellations
made strictly by fax or email are not
guaranteed.
ART/SPECS
Ad Design
The Guardian art department provides
CONTACTS
Advertising Manager Editorial Office:
Mike Martinez 858-534-3467 Editorial Fax:
Business Manager Business Fax:
Monica Bachmeier 858-534-6845 Classifieds:
5
45 min. of free graphic design time. For
ads requiring lengthy design and scan
time, an additional flat fee based on a
rate of $40 per hour may be added, con-
tingent on approval of client.
DEADLINE for final ad copy to be de-
signed by the Guardian is 12 Noon the
prior Tuesday for a Monday issue, and
12 Noon the prior Friday for a Thursday
issue.
Please call 858-534-0468 to verify faxed
or emailed corrections. The Guardian
is not responsible for copy or design
changes made by phone.
Proofs
Proofs of advertisements will be provid-
ed if all ad copy and art are received by
the appropriate deadline. The Guard-
ian is not responsible for LATE copy
revision or new artwork from the adver-
tiser. The advertiser is responsible for
the full cost of the advertisement if the
artwork is not revised due to late copy.
Ready-to-Print Digital Files
The deadline for digital ad files (cam-
era-ready) is the prior Wednesday at 12
Noon for a Monday issue, and the prior
Friday at 12 Noon for a Thursday issue.
Digital Specs
Digital ad files can be e-mailed to:
ads@ucsdguardian.org. The ideal for-
mats for us are Adobe Acrobat PDF
(Portable Document Format) and Illus-
trator CS (or lower) eps files with type
fonts saved as OUTLINES.
Color
RGB color is not compatible. Please
make sure spot colors are Pantone
Matching System (PMS), uncoated and
CMYK for 4-color process.
858-534-6580 ads@ucsdguardian.org
858-534-7691 editor@ucsdguardian.org
858-534-7035 www.ucsdguardian.org
858-534-346
 T H E U CS D G UA R D IAN ADVERTISING MEDIA KIT 2008-2009

NATIONAL THE GUARDIAN

UC SAN DIEGO

DISPLAY RATES
NATIONAL 1X RATE N AT I O N A L O P E N R AT E

A 3”
1 col. x 3” or 3 col. x 1”
$1250 per column
(1.875” x 3” or 6” x 1”) $37.50 inch

6” This is an actual columnn inch

B $64.50
2 col. x 3” (4” x 3”)
DEADLINES
8” Space reservation deadline is ONE WEEK PRI-
C 2 col. x 4” (4” x 4”) $100
OR to the publication date. Call 858.534.3467 to
reserve ad space.

10” PAYMENT
D 2 col. x 5” or 2.5 col. x 4”
Credit card payment is preferred and can be tak-
(4”x5”, 5”x4”) $125 en by phone prior to the deadline.

12” PREFERRED PLACEMENT

E 2 col. x 6” or 3 col. x 4” (Right hand page 3, 5, 7) available for an addi-
(4”x6”, 6”x4”) $129 tional 25% of the ad cost.

COLOR
15”
F 3 col. x 5” (6” x 5”) $161.25
Spot color: $160 per; 4-color process: $395.

ARTWORK
20”
G 2.5 col. x 8” or 4 col. x 5”
Send PDF files to ads@ucsdguardian.org

(5” x 8”, 8”x5”) $250 PRE-PRINTED INSERTS

(per thousand)
21”
H 3 col. x 7”
1 piece (1-5 pages)
-2 to 5K $125
(6”x7”) $225.75 -5 to 7.5K $115
-7.5 to 10K $100
40”
I 4 col. x 10” or 5 col. x 8”
1 piece (6-15 pages)
-2 to 5K $130
(8”x10”, 10”x8”) $500 -5 to 7.5K $120
-7.5 to 10K $110
80”
J 5 col. x 16” 1 piece (16-40 pages)
-2 to 5K $140
(10”x15.5”) $1000 -5 to 7.5K $130
-7.5 to 10K $120
1 piece (41+ pages)
-2 to 5K $160
NOTICE FOR 2009/2010 YEAR -5 to 7.5K $150
Prices will be changing for the -7.5 to 10K $140
2009/2010 year, please contact 858-534-
3467 for more information.
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