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  • UCSD Guardian 40th Anniversary Style Guide

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    George Chen
    55 views8 pages
    Branding and art design for the UCSD Guardian's 40th anniversary celebration. Art direction and design by George Chen.

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    Branding and art design for the UCSD Guardian's 40th anniversary celebration. Art direction and design by George Chen.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    55 views8 pages

    UCSD Guardian 40th Anniversary Style Guide

    Uploaded by

    George Chen
    Branding and art design for the UCSD Guardian's 40th anniversary celebration. Art direction and design by George Chen.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    of 8

    THE GUARDIAN

    Always
    design
    Color Swatches Typefaces

    Always
    Blue
    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    CMYK (100,25,0,0) ITC Clearface

    UCSD Guardian
    Goldenrod ABCDEFGHIJKLMNOPQRSTUVWXYZ
    ITC Fenice
    CMYK (0,25,100,0)

    there for you


    Global Red
    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    Jenkins 2.0
    CMYK (0,100,100,0)

    You are invited


    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    Trajan Pro
    Lime Green

    CMYK (50,0,100,0)
    40th Logo

    Note that the logo must always be placed on


    a colored background.
    Newsstand Poster

    17.5x22.25
    Cityshuttle Poster
    24x11

    For use on the overhead ads on the


    UCSD CityShuttles
    B/W flyers

    8.5x11
    For quick/economical uses
    Banners
    (Mockup)
    24x72

    Can be used for street lamp banners, decora-


    tion, large format applications
    Invitations
    5.5x4.25

    Matte print on
    cardstock

    Inside text is a
    mockup

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