Blue Waffle Technology

Business Plan
for
Blue Waffle Technology CC
Nigeria & South Africa
www.awoofshop.com
Tel: +234 8055270597
+27 762133865
Fax: +27 865214558
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by Blue Waffle Technology in
this business plan is confidential; therefore, reader agrees not to disclose it without the express
written permission of Blue Waffle Technology.
It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means and
that any disclosure or use of same by reader, may cause serious harm or damage to Blue Waffle
Technology.
Upon request, this document is to be immediately returned to Blue Waffle Technology.
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
This is a business plan. It does not imply an offering of securities.
Table of Contents
1.0 Executive Summary ......................................................................................................................................1
Chart: Highlights ..............................................................................................................................2
1.1 Objectives............................................................................................................................................3
1.2 Mission ................................................................................................................................................4
1.3 Keys to Success ..................................................................................................................................5
2.0 Company Summary ......................................................................................................................................6
2.1 Company Ownership ..........................................................................................................................7
2.2 Start-up Summary ...............................................................................................................................8
Table: Start-up .................................................................................................................................9
Chart: Start-up ...............................................................................................................................10
3.0 Products ......................................................................................................................................................11
4.0 Market Analysis Summary ..........................................................................................................................16
4.1 Market Segmentation ........................................................................................................................17
Table: Market Analysis ..................................................................................................................18
Chart: Market Analysis (Pie)..........................................................................................................19
4.2 Target Market Segment Strategy ......................................................................................................20
4.3 Industry Analysis ...............................................................................................................................21
4.3.1 Competition and Buying Patterns .........................................................................................22
5.0 Web Plan Summary ....................................................................................................................................23
5.1 Website Marketing Strategy ..............................................................................................................24
5.2 Development Requirements .............................................................................................................25
6.0 Strategy and Implementation Summary .....................................................................................................26
6.1 SWOT Analysis .................................................................................................................................27
6.1.1 Strengths ..............................................................................................................................28
6.1.2 Weaknesses .........................................................................................................................29
6.1.3 Opportunities ........................................................................................................................30
6.1.4 Threats..................................................................................................................................31
6.2 Competitive Edge ..............................................................................................................................32
6.3 Marketing Strategy ............................................................................................................................33
6.4 Sales Strategy ...................................................................................................................................34
6.4.1 Sales Forecast......................................................................................................................35
Table: Sales Forecast..........................................................................................................36
Chart: Sales Monthly ...........................................................................................................37
Chart: Sales by Year............................................................................................................38
7.0 Management Summary ..............................................................................................................................39
7.1 Personnel Plan ..................................................................................................................................40
Table: Personnel ...........................................................................................................................41
8.0 Financial Plan..............................................................................................................................................42
8.1 Start-up Funding................................................................................................................................43
Table: Start-up Funding .................................................................................................................44
8.2 Important Assumptions .....................................................................................................................45
8.3 Break-even Analysis..........................................................................................................................46
Table: Break-even Analysis ...........................................................................................................47
Chart: Break-even Analysis ...........................................................................................................48
8.4 Projected Profit and Loss ..................................................................................................................49
Table: Profit and Loss....................................................................................................................50
Chart: Profit Monthly......................................................................................................................51
Chart: Profit Yearly ........................................................................................................................52
Chart: Gross Margin Monthly ........................................................................................................53
Chart: Gross Margin Yearly ...........................................................................................................54
8.5 Projected Cash Flow .........................................................................................................................55
Table: Cash Flow ..........................................................................................................................56
Chart: Cash ...................................................................................................................................57
Page 1
Table of Contents
8.6 Projected Balance Sheet ...................................................................................................................58
Table: Balance Sheet ....................................................................................................................59
8.7 Business Ratios.................................................................................................................................60
Table: Ratios .................................................................................................................................61
Table: Sales Forecast .........................................................................................................................................1
Table: Personnel .................................................................................................................................................2
Table: Profit and Loss .........................................................................................................................................3
Table: Cash Flow ................................................................................................................................................4
Table: Balance Sheet ..........................................................................................................................................5
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Blue Waffle Technology
11/06/2009
1.0 Executive Summary
Entrepreneur-Ideas.org
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1.1 Objectives
The objects of Blue Waffle Technology are:
1. To become the major distributor of P.C. and hand-held equipment covers in Africa.
2. To exploit the exclusive agreement we have with the manufacturer of the accessories we are
selling.
3. To develop a wholesale network in South and West Africa.
4. To turnover 5,000 Units in the first year.
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1.2 Mission
Blue Waffle Mission is to:
Provide effective artistic protection for electronic items throughout Africa.
Operate and grow at a significant rate through sound economic decisions.
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1.3 Keys to Success
The Keys to success in Blue Waffle Business is:
1. Offer items not available elsewhere
2. Maintain current items with suitable artwork and designs, taking account of sporting events,
news items. fashion etc.
3. Good customer relations and recommendations, delivering excellent service, on time, with
quick replacement guarantee.
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2.0 Company Summary

Blue Waffle Technology is a importer/distributor of computer accessories throughout Africa. The
company has minimal operating costs having at present two partners. Most of the companies
business is operated via Web Site but contact with wholesalers/retailers will also be pursued in
the future.
The companies base in Nigeria but is already active in Kenya, South Africa and other African
states.
The products imported are exclusive to Blue Waffle in the African continent and similar quality
items are not available for any other supplier. The products are made in Singapore.
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2.1 Company Ownership

The two owners of the company will form a legal partnership on beginning of this plan. One of
the partners, Chike Igwebe is already active in the industry. The second partner Bernard
Ekwunife will be joining the effort as soon as practicable.
Both owners are Nigerian nationals.
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2.2 Start-up Summary

The company will have minimal startup costs, the main costs will be the preparation of an
agreement between the partners, company formation, traveling and stationary. The remainder of
the costs will be the purchase of the initial stock.
The purpose of the plan is to secure the 10,000$ needed to secure the opening stock
and advertising. after this stage profits will be returned to the company to pay for future stock
purchase.
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Table: Start-up
Start-up
Requirements
Start-up Expenses
Legal
Stationery etc.
Company Formation
Rent
Computer
Other
Total Start-up Expenses
$150
$150
$250
$0
$2,000
$200
$2,750
Start-up Assets
Cash Required
Other Current Assets
Long-term Assets
Total Assets
$4,000
$0
$0
$4,000
Total Requirements
$6,750
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3.0 Products
The Blue Waffle Technology product range is a collection of computer covers. These are printed
in attractive designs and protect the device from dust, moisture and impact damage, the
covers also make the equipment more attractive. The covers are produced for the following
items:
Playstation
Ipod
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Apple Computers
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Laptops
XBox
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High Style Laptops
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4.0 Market Analysis Summary

The MArket for our products will be mainly the African states, beginning with Nigeria, Kenya
and South Africa, later extending to other African countries.
Although figures are sketchy, the following figures come from the CIA factbook.
Country
Population
Estimated Laptop
Ownership
Nigeria
150,000,000
2,000,000
Kenya
39,000,000
1,500,000
South Africa
50,000,000
2,500,000
Total Initial Market
6,000,000
The above figures do not include ownership of games consoles and Ipods etc.
Growth in ownership of laptop computers is estimated at 20% per year.
At present laptop covers are relativly unknow in these countries, we have the exclusive rights
to sell a well known brand in African countries.
We intend to aquire .5% of the laptop market in our first year by online agressive marketing
using search engine optimisation and some internet medium such as adwords.
A further possibility is to send a few samples to Education Institutions where laptop ownership
will be high, once the covers are seen as fashionable then this should attract further sales.
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4.1 Market Segmentation

The initial sales drive will be aimed at the following segments:Higher end education establishments
Computer Accesory Shops and Dealers
On line sales via web site
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Table: Market Analysis

Market Analysis
Potential Customers
Nigeria
Kenya
South Africa
Total
Growth
20%
20%
25%
22.16%
Year 1
Year 2
Year 3
Year 4
Year 5
10,000
7,500
12,500
30,000
12,000
9,000
15,625
36,625
14,400
10,800
19,531
44,731
17,280
12,960
24,414
54,654
20,736
15,552
30,518
66,806
CAGR
20.00%
20.00%
25.00%
22.16%
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4.2 Target Market Segment Strategy

Higher end educational establishments, where a significant number of students have laptops
will be marketed directly by distributing a few sample covers. Once these have seen by other
laptop users, the protection and fashion statement will increase the popularity and add
significant sales.
Computer distributors and accessory shops. We will be offering generous quantity discounts to
distribution companies and providing some in store display such as bubble packs and some
advertising.
Internet Sales. This will be the majot focus of the sales campaign, we are already selling a
small quantity of covers via the internet site, at present this is limited volume due to the
investment required to hold sufficient stock. Once we have financing then we will exploit
several mediums to increase sales, such as Adwods campaigns, SEO optimisation, improved
specific sales site.
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4.3 Industry Analysis

The computer accessories Industry is well developed in the Western World, whilst in Africa the
trend of purchasing add ons for computers and mobile phones is yet to be fully established. Thsi
is due in part to the difficulty in purchasing worldwide from African countries, also the limited
amount of retail outlets accessable to users of electronic equipment.
The conditions in African countries lend themselves to our products perfectly.
The sometimes dusty conditions in transport are conducive to protecting any large
electronic investment.
The low cost of our accessories are affordable improvements to existing hardware.
Our accessories can be purchased on the net, inside African Countries.
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4.3.1 Competition and Buying Patterns
At present there is little or no significant competition in our business sector, our test sales
indicate there is a need for our products initially in the large connurbations later in the more
remote cities.
The competative advantages of Blue Waffle Technology:-
The exclusive agreement we have with a major manufacturer in Singapore.
Virtually untapped market with a prospective 6,000,000 users.
Fashionable item that can be produced in any design very quickly.
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5.0 Web Plan Summary
Blue Waffle has already developed a web presence with e-commerce to its business model.
The Blue Waffle website, www.awoofshop.com and www.awoofshop.co.za will be a secondary
channel of business serving as virtual business card and portfolio for the company, as well as
its online "home."
The website will showcase the products on offer available for purchase, and provide design and
trend information appropriate to the computer accesories market. Additional tips and
inspirational ideas will focus on gifts and gift giving. To further show off its expertise, The Blue
Waffle website will provide a resources area, offering articles, research, product information
and website links of interest to its customers.
The key to the website strategy will be combining a well designed front-end, with a back-end
capable of capturing "hits" and customer data for use in future marketing endeavors.
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5.1 Website Marketing Strategy
Market strategy in an Internet retail business depends on recognition of expertise by the

consumer. For Blue Waffle, it will start with our existing customer base, informing them of our
Internet presence and encouraging their word-of-mouth recommendations to others. Further
awareness will be heightened by utilizing search engine marketing, banner advertising, and
affiliates.
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5.2 Development Requirements
Costs that The Blue Waffle will expect to incur with development of its website include:
Development Costs
New site design and SEO optimisation - $500.

Site Implementation - Free. Blue Waffle will utilise the programming services of Chike
Igwegbe, he has extensive experience in Web development.
Ongoing Costs
Website name registration - $70 per year.

Site Hosting - $30 or less per month.
Search Engine Registration - $100 per year.
Site Design Changes - Changes in the site, such as photography costs, are considered
to be part of Marketing and Advertising.
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6.0 Strategy and Implementation Summary
Blue Waffle Technology will pursue a differentiation strategy by offering a specific line of
fashionable, practical covers for laptops, games consoles and mobile phones to the selected
customer segments in the geographical area of Nigeria, Kenya and South Africa.
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6.1 SWOT Analysis

Blue Waffle Technology have a valuable inventory of strengths that will help it succeded These
strengths include: A nnowledgable entrepreneur in the same young grouping as the majority of
BW target customers, knowledge of the medium, no Competitors in the region, Understanding
of the culture and easy product returns/guarantees policy. These strengths are valuable but it
is also important to recognise weaknesses Blue Waffle must address. These weaknesses include:
limited Capital availability and the dependence on quickly changing fashion item.
Blue Waffles strengths will help it capitalise on emerging oppertunities. These opportunities
include, but not limited to, a growing young population of laptop users, Increasingly fashion
concous target group, a me too mentality on our type of products and local market knowledge.
Threats that we face are limited to the threats facing any business in terms of emerging
competitors.
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6.1.1 Strengths
Knowledgable entrepreneur in the same young grouping as the majority of BW target
customers.
Knowledge of the medium, particularly the internet and search engine optimisation
No Competitors in the region.
Understanding of the culture and selling from a local source with short delivery times.
Easy product returns/guarantees policy due to localisation.
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6.1.2 Weaknesses
Limited Capital will result in restricted growth.
Dependence on quickly changing fashion item.
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6.1.3 Opportunities
Growing young population of laptop users.
Increasingly fashion concous target group.
Me too mentality on our type of products, many laptop users are in contact with other laptop
users.
Local knowledge of market, distribution and population.
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6.1.4 Threats
Emerging local competitoras, if BW can move fast than competitors will find it more difficult to
move into the market.
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6.2 Competitive Edge

Blue Waffle Technology are already researching the market and making sales in person and on
the web site, this has given us a unique understanding of the market we are entering over the
last few months.
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6.3 Marketing Strategy

The following sections illuminate the procing, promotion and distribution strategies for Blue
Waffle Technologies.
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6.4 Sales Strategy

Key to the sales strategy is the distribution amongst african laptop owners of a high quality
product with practical and lifestyle advantages.
We will focus much of our effort with our existing web site, modifying the layout to exclusively
sell our products, also to interact with our customers and distributors. We envisage a site
where we run design competitions with new skins being suggested by customers, with themes
from Footbal to Country Acheivements, Popular Music and virtually anything that is current.
Our company is alread identifying distribution networks within our initial target countries.
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6.4.1 Sales Forecast

Sales projections reflect reasonable success from BW marketing efforts explained earlier. It is
assumed that these efforts will result in the unit sales shown in the documentation. We expect
that 60% or sales will come via the internet whilst the remainder will be concluded by
ditribution networks.
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Table: Sales Forecast

Sales Forecast
Year 1
Year 2
Year 3
Unit Sales
Laptop Skins
Phone Skins
Games Console Skins
Own Brand PC's
Total Unit Sales
2,525
968
532
0
4,025
3,500
1,200
750
25
5,475
4,500
1,450
1,000
75
7,025
Unit Prices
Laptop Skins
Phone Skins
Games Console Skins
Own Brand PC's
Year 1
$20.00
$18.00
$40.00
$0.00
Year 2
$20.00
$18.00
$40.00
$0.00
Year 3
$20.00
$18.00
$40.00
$0.00
Sales
Laptop Skins
Phone Skins
Games Console Skins
Own Brand PC's
Total Sales
$50,500
$17,424
$21,280
$0
$89,204
$70,000
$21,600
$30,000
$0
$121,600
$90,000
$26,100
$40,000
$0
$156,100
Direct Unit Costs

Laptop Skins
Phone Skins
Games Console Skins
Own Brand PC's
Year 1
$8.00
$7.20
$16.00
$0.00
Year 2
$8.00
$7.20
$16.00
$0.00
Year 3
$8.00
$7.20
$16.00
$0.00
$20,200
$6,970
$8,512
$0
$35,682
$28,000
$8,640
$12,000
$0
$48,640
$36,000
$10,440
$16,000
$0
$62,440
Direct Cost of Sales

Laptop Skins
Phone Skins
Games Console Skins
Own Brand PC's
Subtotal Direct Cost of Sales
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7.0 Management Summary
The management of Blue Waffle is made up of the Chike Igwegbe and one other member who
still needs to be added. This plan calls for the owner to concentrate efforts firstly on sales. The
many administrative functions of Blue Waffle would become the primary focus of the other
team member.
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7.1 Personnel Plan
Blue Waffle' sales targets can only be reached if the owner's time is freed up to spend virtually
100% of his time selling to new customers and managing the accounts he has already sold to.
Is is intended that two people will joint the company withing the fist six months of operation.
These people will be marketeers and resonsibe for thew sales effort. The salary costs will be in
the region of $200 per month each.
We also expect to hire a representative in South Africa, this person will be responsible for
distribution in S.A. and take care of local business for BWT.
An admin assistant will be taken on in Month 4, initially part time later becoming full time
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Table: Personnel
Personnel Plan
Directors
Country Representative
Sales & Marketing
Admin Assistants
Total People
Total Payroll
Year 1
$8,400
$2,000
$3,800
$1,150
5
Year 2
$10,200
$2,100
$4,000
$1,400
5
Year 3
$11,500
$2,200
$4,200
$1,600
5
$15,350
$17,700
$19,500
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8.0 Financial Plan
It is assumed that the owner's private resources will be sufficient to finance any monthly cashflow shortage. However, it would be advisable to establish a bank relationship as soon as
possible. Sales could very well increase at a much sharper rate than assumed in these
conservative projections. Sharper sales will result in a greater need for funds in support of
inventory and receivables. An over-draft line of credit of $10,000-15,000 would be an excellent
cushion to fall back on.
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8.1 Start-up Funding
Blue Waffle Technologies start-up costs are detailed above, in the Start-up Table. The following
table shows how these start-up costs will be funded by owner and investor capital or Bank loan.
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Table: Start-up Funding

Start-up Funding
Start-up Expenses to Fund
Start-up Assets to Fund
Total Funding Required
$2,750
$4,000
$6,750
Assets
Non-cash Assets from Start-up
Cash Requirements from Start-up
Additional Cash Raised
Cash Balance on Starting Date
Total Assets
$0
$4,000
$3,250
$7,250
$7,250
Liabilities and Capital

Liabilities
Current Borrowing
Long-term Liabilities
Other Current Liabilities (interest-free)
Total Liabilities
$10,000
$0
$0
$10,000
Capital
Planned Investment
Owner
Investor
Additional Investment Requirement
Total Planned Investment
Loss at Start-up (Start-up Expenses)
Total Capital
Total Capital and Liabilities

Total Funding
$0
$0
$0
$0
($2,750)
($2,750)
$7,250
$10,000
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8.2 Important Assumptions
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8.3 Break-even Analysis
A break-even analysis table has been completed on the basis of average costs/prices. With
fixed costs of $2,500, ~$43 in average sales, and $20 in an average variable costs, we need
$4,682 per month in sales to break even.
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Table: Break-even Analysis

Break-even Analysis
Monthly Units Break-even
Monthly Revenue Break-even
123
$2,716
Assumptions:
Average Per-Unit Revenue
Average Per-Unit Variable Cost
Estimated Monthly Fixed Cost
$22.16
$8.86
$1,629
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8.4 Projected Profit and Loss
There are many factors to include when determining a projected profit and loss statement,
these are included in the following table.
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Table: Profit and Loss

Pro Forma Profit and Loss
Sales
Other Costs of Sales
Total Cost of Sales
Year 1
$89,204
$35,682
$0
$35,682
Year 2
$121,600
$48,640
$0
$48,640
Year 3
$156,100
$62,440
$0
$62,440
Gross Margin
Gross Margin %
$53,522
60.00%
$72,960
60.00%
$93,660
60.00%
Expenses
Payroll
Marketing/Promotion
Depreciation
Rent
Utilities
Insurance
Payroll Taxes
Other
$15,350
$1,900
$0
$0
$0
$0
$2,303
$0
$17,700
$2,200
$0
$0
$0
$0
$2,655
$0
$19,500
$2,500
$0
$0
$0
$0
$2,925
$0
Total Operating Expenses
$19,553
$22,555
$24,925
Profit Before Interest and Taxes

EBITDA
Interest Expense
Taxes Incurred
$33,970
$33,970
$1,500
$3,247
$50,405
$50,405
$1,500
$4,891
$68,735
$68,735
$1,500
$6,723
Other Income
Other Income (1)
Other Income (2)
Total Other Income
$0
$0
$0
$0
$0
$0
$0
$0
$0
Other Expense
Other Expense (1)
Other Expense (2)
Total Other Expense
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$29,223
32.76%
$0
$44,015
36.20%
$0
$60,512
38.76%
Net Other Income

Net Profit
Net Profit/Sales
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8.5 Projected Cash Flow
Our projected cash flow is outlined in the following chart and table.
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Table: Cash Flow

Pro Forma Cash Flow
Year 1
Year 2
Year 3
Cash from Operations

Cash Sales
Subtotal Cash from Operations
$89,204
$89,204
$121,600
$121,600
$156,100
$156,100
Additional Cash Received

Sales Tax, VAT, HST/GST Received
New Current Borrowing
New Other Liabilities (interest-free)
New Long-term Liabilities
Sales of Other Current Assets
Sales of Long-term Assets
New Investment Received
Subtotal Cash Received
$0
$0
$0
$0
$0
$0
$0
$89,204
$0
$0
$0
$0
$0
$0
$0
$121,600
$0
$0
$0
$0
$0
$0
$0
$156,100
Year 1
Year 2
Year 3
Expenditures from Operations

Cash Spending
Subtotal Spent on Operations
$59,981
$59,981
$77,586
$77,586
$95,589
$95,589
Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out
Principal Repayment of Current Borrowing
Other Liabilities Principal Repayment
Long-term Liabilities Principal Repayment
Purchase Other Current Assets
Purchase Long-term Assets
Dividends
Subtotal Cash Spent
$0
$0
$0
$0
$0
$0
$0
$59,981
$0
$0
$0
$0
$0
$0
$0
$77,586
$0
$0
$0
$0
$0
$0
$0
$95,589
Net Cash Flow

Cash Balance
$29,223
$36,473
$44,015
$80,487
$60,512
$140,999
Cash Received
Expenditures
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8.6 Projected Balance Sheet
The table below outlines the projected balance sheet.
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Table: Balance Sheet

Pro Forma Balance Sheet
Year 1
Year 2
Year 3
Current Assets
Cash
Total Current Assets
$36,473
$0
$36,473
$80,487
$0
$80,487
$140,999
$0
$140,999
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
$0
$0
$0
$36,473
$0
$0
$0
$80,487
$0
$0
$0
$140,999
Year 1
Year 2
Year 3
Current Liabilities
Current Borrowing
Other Current Liabilities
Subtotal Current Liabilities
$10,000
$0
$10,000
$10,000
$0
$10,000
$10,000
$0
$10,000
Total Liabilities
$0
$10,000
$0
$10,000
$0
$10,000
Paid-in Capital
Retained Earnings
Earnings
Total Capital
Total Liabilities and Capital
$0
($2,750)
$29,223
$26,473
$36,473
$0
$26,473
$44,015
$70,487
$80,487
$0
$70,487
$60,512
$130,999
$140,999
Net Worth
$26,473
$70,487
$130,999
Assets
Page 59
11/06/2009
8.7 Business Ratios
Page 60
11/06/2009
Table: Ratios
Ratio Analysis
Year 1
0.00%
Year 2
36.32%
Year 3
28.37%
Industry Profile
-0.84%
0.00%
100.00%
0.00%
100.00%
0.00%
100.00%
0.00%
100.00%
0.00%
100.00%
0.00%
100.00%
30.64%
88.46%
11.54%
100.00%
27.42%
0.00%
27.42%
72.58%
12.42%
0.00%
12.42%
87.58%
7.09%
0.00%
7.09%
92.91%
43.21%
21.84%
65.05%
34.95%
Percent of Sales
Sales
Gross Margin
Selling, General & Administrative Expenses
Advertising Expenses
100.00%
60.00%
27.24%
2.13%
38.08%
100.00%
60.00%
23.80%
1.81%
41.45%
100.00%
60.00%
21.24%
1.60%
44.03%
100.00%
38.34%
16.49%
1.24%
7.37%
Main Ratios
Current
Quick
Total Debt to Total Assets
Pre-tax Return on Net Worth
Pre-tax Return on Assets
3.65
3.65
27.42%
122.65%
89.02%
8.05
8.05
12.42%
69.38%
60.76%
14.10
14.10
7.09%
51.32%
47.68%
1.83
1.19
65.05%
65.51%
22.89%
Additional Ratios
Net Profit Margin
Return on Equity
Year 1
32.76%
110.39%
Year 2
36.20%
62.44%
Year 3
38.76%
46.19%
n.a
n.a
Activity Ratios
Accounts Payable Turnover
Total Asset Turnover
6.66
2.45
12.17
1.51
12.17
1.11
n.a
n.a
Debt Ratios
Debt to Net Worth
Current Liab. to Liab.
0.38
1.00
0.14
1.00
0.08
1.00
n.a
n.a
$26,473
22.65
$70,487
33.60
$130,999
45.82
n.a
n.a
0.41
27%
3.65
3.37
0.00
0.66
12%
8.05
1.73
0.00
0.90
7%
14.10
1.19
0.00
n.a
n.a
n.a
n.a
n.a
Sales Growth
Percent of Total Assets
Long-term Assets
Total Assets
Current Liabilities
Total Liabilities
Net Worth
Liquidity Ratios
Net Working Capital
Interest Coverage
Additional Ratios
Assets to Sales
Current Debt/Total Assets
Acid Test
Sales/Net Worth
Dividend Payout
Page 61
Appendix
Table: Sales Forecast
Sales Forecast
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Unit Sales
Laptop Skins
Phone Skins
Games Console Skins
Own Brand PC's
Total Unit Sales
60
25
0
0
85
75
35
0
0
110
90
40
12
0
142
120
50
25
0
195
140
65
25
0
230
180
70
50
0
300
220
85
55
0
360
240
98
55
0
393
280
110
65
0
455
320
120
75
0
515
380
130
80
0
590
420
140
90
0
650
Unit Prices
Laptop Skins
Phone Skins
Games Console Skins
Own Brand PC's
Month 1
$20.00
$18.00
$40.00
$350.00
Month 2
$20.00
$18.00
$40.00
$350.00
Month 3
$20.00
$18.00
$40.00
$350.00
Month 4
$20.00
$18.00
$40.00
$350.00
Month 5
$20.00
$18.00
$40.00
$350.00
Month 6
$20.00
$18.00
$40.00
$350.00
Month 7
$20.00
$18.00
$40.00
$350.00
Month 8
$20.00
$18.00
$40.00
$350.00
Month 9
$20.00
$18.00
$40.00
$350.00
Month 10
$20.00
$18.00
$40.00
$350.00
Month 11
$20.00
$18.00
$40.00
$350.00
Month 12
$20.00
$18.00
$40.00
$350.00
$1,200
$450
$0
$0
$1,650
$1,500
$630
$0
$0
$2,130
$1,800
$720
$480
$0
$3,000
$2,400
$900
$1,000
$0
$4,300
$2,800
$1,170
$1,000
$0
$4,970
$3,600
$1,260
$2,000
$0
$6,860
$4,400
$1,530
$2,200
$0
$8,130
$4,800
$1,764
$2,200
$0
$8,764
$5,600
$1,980
$2,600
$0
$10,180
$6,400
$2,160
$3,000
$0
$11,560
$7,600
$2,340
$3,200
$0
$13,140
$8,400
$2,520
$3,600
$0
$14,520
Month 1
$8.00
$7.20
$16.00
$175.00
Month 2
$8.00
$7.20
$16.00
$175.00
Month 3
$8.00
$7.20
$16.00
$175.00
Month 4
$8.00
$7.20
$16.00
$175.00
Month 5
$8.00
$7.20
$16.00
$175.00
Month 6
$8.00
$7.20
$16.00
$175.00
Month 7
$8.00
$7.20
$16.00
$175.00
Month 8
$8.00
$7.20
$16.00
$175.00
Month 9
$8.00
$7.20
$16.00
$175.00
Month 10
$8.00
$7.20
$16.00
$175.00
Month 11
$8.00
$7.20
$16.00
$175.00
Month 12
$8.00
$7.20
$16.00
$175.00
$480
$180
$0
$0
$660
$600
$252
$0
$0
$852
$720
$288
$192
$0
$1,200
$960
$360
$400
$0
$1,720
$1,120
$468
$400
$0
$1,988
$1,440
$504
$800
$0
$2,744
$1,760
$612
$880
$0
$3,252
$1,920
$706
$880
$0
$3,506
$2,240
$792
$1,040
$0
$4,072
$2,560
$864
$1,200
$0
$4,624
$3,040
$936
$1,280
$0
$5,256
$3,360
$1,008
$1,440
$0
$5,808
$0.00
Sales
Laptop Skins
Phone Skins
Games Console Skins
Own Brand PC's
Total Sales
Direct Unit Costs
Laptop Skins
Phone Skins
Games Console Skins
Own Brand PC's
Laptop Skins
Phone Skins
Games Console Skins
Own Brand PC's
Subtotal Direct Cost of Sales
40.00%
40.00%
40.00%
50.00%
Page 1
Appendix
Table: Personnel
Personnel Plan
Directors
Country Representative
Sales & Marketing
Admin Assistants
Total People
Total Payroll
Month 1
$700
$0
$0
$0
1
Month 2
$700
$0
$0
$0
1
Month 3
$700
$200
$200
$0
3
Month 4
$700
$200
$400
$100
3
Month 5
$700
$200
$400
$100
4
Month 6
$700
$200
$400
$100
4
Month 7
$700
$200
$400
$100
5
Month 8
$700
$200
$400
$150
5
Month 9
$700
$200
$400
$150
5
Month 10
$700
$200
$400
$150
5
Month 11
$700
$200
$400
$150
5
Month 12
$700
$200
$400
$150
5
$700
$700
$1,100
$1,400
$1,400
$1,400
$1,400
$1,450
$1,450
$1,450
$1,450
$1,450
Page 2
Appendix
Table: Profit and Loss
Pro Forma Profit and Loss
Sales
Other Costs of Sales
Total Cost of Sales
Month 1
$1,650
$660
$0
$660
Month 2
$2,130
$852
$0
$852
Month 3
$3,000
$1,200
$0
$1,200
Month 4
$4,300
$1,720
$0
$1,720
Month 5
$4,970
$1,988
$0
$1,988
Month 6
$6,860
$2,744
$0
$2,744
Month 7
$8,130
$3,252
$0
$3,252
Month 8
$8,764
$3,506
$0
$3,506
Month 9
$10,180
$4,072
$0
$4,072
Month 10
$11,560
$4,624
$0
$4,624
Month 11
$13,140
$5,256
$0
$5,256
Month 12
$14,520
$5,808
$0
$5,808
Gross Margin
Gross Margin %
$990
60.00%
$1,278
60.00%
$1,800
60.00%
$2,580
60.00%
$2,982
60.00%
$4,116
60.00%
$4,878
60.00%
$5,258
60.00%
$6,108
60.00%
$6,936
60.00%
$7,884
60.00%
$8,712
60.00%
$700
$300
$0
$0
$0
$0
$105
$0
$700
$150
$0
$0
$0
$0
$105
$0
$1,100
$150
$0
$0
$0
$0
$165
$0
$1,400
$150
$0
$0
$0
$0
$210
$0
$1,400
$150
$0
$0
$0
$0
$210
$0
$1,400
$100
$0
$0
$0
$0
$210
$0
$1,400
$100
$0
$0
$0
$0
$210
$0
$1,450
$100
$0
$0
$0
$0
$218
$0
$1,450
$200
$0
$0
$0
$0
$218
$0
$1,450
$200
$0
$0
$0
$0
$218
$0
$1,450
$200
$0
$0
$0
$0
$218
$0
$1,450
$100
$0
$0
$0
$0
$218
$0
Total Operating Expenses
$1,105
$955
$1,415
$1,760
$1,760
$1,710
$1,710
$1,768
$1,868
$1,868
$1,868
$1,768

EBITDA
Interest Expense
Taxes Incurred
($115)
($115)
$125
($24)
$323
$323
$125
$20
$385
$385
$125
$26
$820
$820
$125
$70
$1,222
$1,222
$125
$110
$2,406
$2,406
$125
$228
$3,168
$3,168
$125
$304
$3,491
$3,491
$125
$337
$4,241
$4,241
$125
$412
$5,069
$5,069
$125
$494
$6,017
$6,017
$125
$589
$6,945
$6,945
$125
$682
Other Income
Other Income (1)
Other Income (2)
Total Other Income
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Other Expense
Other Expense (1)
Other Expense (2)
Total Other Expense
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
($216)
-13.09%
$0
$178
8.37%
$0
$234
7.80%
$0
$626
14.55%
$0
$987
19.87%
$0
$2,053
29.93%
$0
$2,739
33.69%
$0
$3,029
34.57%
$0
$3,704
36.38%
$0
$4,449
38.49%
$0
$5,302
40.35%
$0
$6,138
42.27%
Expenses
Payroll
Marketing/Promotion
Depreciation
Rent
Utilities
Insurance
Payroll Taxes
Other
Net Other Income

Net Profit
Net Profit/Sales
15%
Page 3
Appendix
Table: Cash Flow
Pro Forma Cash Flow
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
$1,650
$1,650
$2,130
$2,130
$3,000
$3,000
$4,300
$4,300
$4,970
$4,970
$6,860
$6,860
$8,130
$8,130
$8,764
$8,764
$10,180
$10,180
$11,560
$11,560
$13,140
$13,140
$14,520
$14,520
$0
$0
$0
$0
$0
$0
$0
$1,650
$0
$0
$0
$0
$0
$0
$0
$2,130
$0
$0
$0
$0
$0
$0
$0
$3,000
$0
$0
$0
$0
$0
$0
$0
$4,300
$0
$0
$0
$0
$0
$0
$0
$4,970
$0
$0
$0
$0
$0
$0
$0
$6,860
$0
$0
$0
$0
$0
$0
$0
$8,130
$0
$0
$0
$0
$0
$0
$0
$8,764
$0
$0
$0
$0
$0
$0
$0
$10,180
$0
$0
$0
$0
$0
$0
$0
$11,560
$0
$0
$0
$0
$0
$0
$0
$13,140
$0
$0
$0
$0
$0
$0
$0
$14,520
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Expenditures from Operations

Cash Spending
Subtotal Spent on Operations
$1,866
$1,866
$1,952
$1,952
$2,766
$2,766
$3,675
$3,675
$3,983
$3,983
$4,807
$4,807
$5,391
$5,391
$5,735
$5,735
$6,476
$6,476
$7,111
$7,111
$7,838
$7,838
$8,382
$8,382
Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out
Principal Repayment of Current Borrowing
Other Liabilities Principal Repayment
Long-term Liabilities Principal Repayment
Purchase Other Current Assets
Purchase Long-term Assets
Dividends
Subtotal Cash Spent
$0
$0
$0
$0
$0
$0
$0
$1,866
$0
$0
$0
$0
$0
$0
$0
$1,952
$0
$0
$0
$0
$0
$0
$0
$2,766
$0
$0
$0
$0
$0
$0
$0
$3,675
$0
$0
$0
$0
$0
$0
$0
$3,983
$0
$0
$0
$0
$0
$0
$0
$4,807
$0
$0
$0
$0
$0
$0
$0
$5,391
$0
$0
$0
$0
$0
$0
$0
$5,735
$0
$0
$0
$0
$0
$0
$0
$6,476
$0
$0
$0
$0
$0
$0
$0
$7,111
$0
$0
$0
$0
$0
$0
$0
$7,838
$0
$0
$0
$0
$0
$0
$0
$8,382
Net Cash Flow

Cash Balance
($216)
$7,034
$178
$7,212
$234
$7,446
$626
$8,072
$987
$9,059
$2,053
$11,112
$2,739
$13,851
$3,029
$16,880
$3,704
$20,584
$4,449
$25,033
$5,302
$30,335
$6,138
$36,473
Cash Received
Cash from Operations
Cash Sales
Subtotal Cash from Operations
Additional Cash Received
Sales Tax, VAT, HST/GST Received
New Current Borrowing
New Other Liabilities (interest-free)
New Long-term Liabilities
Sales of Other Current Assets
Sales of Long-term Assets
New Investment Received
Subtotal Cash Received
Expenditures
0.00%
Page 4
Appendix
Table: Balance Sheet
Pro Forma Balance Sheet
Assets
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Starting Balances
Current Assets
Cash
$7,250
$0
$7,250
$7,034
$0
$7,034
$7,212
$0
$7,212
$7,446
$0
$7,446
$8,072
$0
$8,072
$9,059
$0
$9,059
$11,112
$0
$11,112
$13,851
$0
$13,851
$16,880
$0
$16,880
$20,584
$0
$20,584
$25,033
$0
$25,033
$30,335
$0
$30,335
$36,473
$0
$36,473
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
$0
$0
$0
$7,250
$0
$0
$0
$7,034
$0
$0
$0
$7,212
$0
$0
$0
$7,446
$0
$0
$0
$8,072
$0
$0
$0
$9,059
$0
$0
$0
$11,112
$0
$0
$0
$13,851
$0
$0
$0
$16,880
$0
$0
$0
$20,584
$0
$0
$0
$25,033
$0
$0
$0
$30,335
$0
$0
$0
$36,473
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12

Current Liabilities
Current Borrowing
Other Current Liabilities
Subtotal Current Liabilities
$10,000
$0
$10,000
$10,000
$0
$10,000
$10,000
$0
$10,000
$10,000
$0
$10,000
$10,000
$0
$10,000
$10,000
$0
$10,000
$10,000
$0
$10,000
$10,000
$0
$10,000
$10,000
$0
$10,000
$10,000
$0
$10,000
$10,000
$0
$10,000
$10,000
$0
$10,000
$10,000
$0
$10,000
Total Liabilities
$0
$10,000
$0
$10,000
$0
$10,000
$0
$10,000
$0
$10,000
$0
$10,000
$0
$10,000
$0
$10,000
$0
$10,000
$0
$10,000
$0
$10,000
$0
$10,000
$0
$10,000
Paid-in Capital
Retained Earnings
Earnings
Total Capital
Total Liabilities and Capital
$0
($2,750)
$0
($2,750)
$7,250
$0
($2,750)
($216)
($2,966)
$7,034
$0
($2,750)
($38)
($2,788)
$7,212
$0
($2,750)
$196
($2,554)
$7,446
$0
($2,750)
$822
($1,928)
$8,072
$0
($2,750)
$1,809
($941)
$9,059
$0
($2,750)
$3,862
$1,112
$11,112
$0
($2,750)
$6,601
$3,851
$13,851
$0
($2,750)
$9,630
$6,880
$16,880
$0
($2,750)
$13,334
$10,584
$20,584
$0
($2,750)
$17,783
$15,033
$25,033
$0
($2,750)
$23,085
$20,335
$30,335
$0
($2,750)
$29,223
$26,473
$36,473
Net Worth
($2,750)
($2,966)
($2,788)
($2,554)
($1,928)
($941)
$1,112
$3,851
$6,880
$10,584
$15,033
$20,335
$26,473
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