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Qualitative Research
It crosses the humanities and the social and physical sciences. Its practitioners are sensitive to the value of the multi-method approach. They are committed to the naturalistic perspective, and to the interpretative understanding of human experience. It is multi-paradigmatic in focus. Qualitative research is an interdisciplinary,
Application of Qualitative Approaches the description and interpretation of new or not well-researched issues; theory generation, theory development, theory qualification, and theory correction; evaluation, policy advice, and action research; and research directed at future issues.
Research Process
The process starts with identifying the research problem and framing of a research question that demarcates the phenomenon to be studied. What is relevant to this question is allowed to emerge during the research process. Sampling decisions evolve during the research process, and cannot be planned
Research Objective
To explain the causality between different observations or the reasons behind a certain situation concerning the phenomenon One can distinguish between mainly three objectives or purposes with a research project:
To explore a vague problem or a new area of research The research objective does not automatically define a quantitative or qualitative logic To describe i.e., observe and visualise the describe, situation of certain phenomena
Research Objective
The research questions implicitly determine the research objective, and together they indicate quantitative vs. qualitative research: WHAT questions of explanatory or exploratory nature call for a qualitative approach
WHAT questions of descriptive nature in the sense how much or how many call for a quantitative approach
Qualitative research is needed when we want to come to terms with the meaning, not the right or wrong with the phenomena under investigation
What Is A Case Study Research? A case study research is an empirical enquiry that investigates a contemporary phenomenon within a real-life context where the boundaries between phenomenon and context are not clearly evident, and in which multiple sources of evidence are used.
To explain the causal links in real-life interventions that is too complex for the survey or experimental strategies (explanatory study). To describe the real-life context in which an intervention has occurred (descriptive study). To evaluate an intervention that has already occurred (evaluative study). To explore those situations in which intervention being evaluated has no clear, single set of outcomes (exploratory study).
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Context is included because contextual conditions are considered highly pertinent to the phenomenon being studied either because
many factors in the setting impinge on the phenomenon or because the separation between the phenomenon and the context is not clearly evident.
Data Triangulation
Gathering evidences from multiple sources creates the ideal condition for triangulating data and methodologies, which has been increasingly used in contemporary research (not only in case studies) and is recognized as a valuable strategy to increase the confidence and the credibility of a case Triangulation is the process of confronting data and methodologies in search for convergence and contrasts.
MYTH
Rigour Case studies do not use standard methodologies; hence, they lack rigour. Reality: Reality Case studies use multiple sources of data collection like observation, interviews, archives, and quantitative data. This ensures triangulation and provides stronger substantiation of constructs and hypotheses (Eisenhardt, 1989).
MYTH
Generalizability Case studies are subjective, lack rigour and not capable of arriving at generalisation. Reality: An investigator's goal is to expand and generalise theories (analytic) and not to enumerate frequencies (statistical) [Yin, 1984]. For case studies generalisability is determined by the strength of the description of the context.