http://www.cubiccapacity.com/honda-civic-hybrid-launched/ http://turbocharged.wordpress.com/2008/06/19/honda-india-launch-new-civic-hybrid-at22-lakhs-ex-showroom-price/ http://www.team-bhp.com/forum/indian-car-scene/61630-honda-might-re-launch-civichybrid-india.

html
Honda Siel Cars India (HSCI)

http://green.autoblog.com/2008/06/19/honda-launches-civic-hybrid-in-india/ impo
That's all about to change as Honda's Indian venture, Honda Siel Cars India, is about to become the first company to offer a hybrid car in that market. HSCI will shortly start importing the Japanese-built Civic hybrid for sale in the sub-continent.

Time table appendix

Foundation
'63 Hondas automobile business begins with the release of its first sports car (S500) and light truck (T360). '67 Front-wheel-drive minicar, N360, released. '68 N Series of minicars tops Japanese sales. '69 Automobile production in Taiwan begins (first overseas production of Honda automobiles). '70 N360 top seller in Japan for its first three years. Z and Vamos minicars released. '72

Civic released. CVCC low-emission engine first to comply with 1970 U.S. Clean Air Act. '75 Automobile production in Indonesia begins. '76 Accord released.

1980's
'82 Automobile production in the U.S. begins (a first for Japanese automobile manufacturers). '86 Acura brand launched in the U.S. (first Japanese luxury automobile brand). '88 Total automobile production reaches 15 million units. '89 Accord becomes best-selling car model in the U.S.

1990's
'92 Worldwide automobile production reaches 20 million units.

'95

Worldwide Civic production reaches 10 million units. Worldwide automobile production reaches 30 million units. '97 LEVs (low emission vehicles) Civic Ferio and Partner 1.6 released. Leasing of EV Plus electric vehicle begins in the U.S. '99

Insight hybrid released.

2000's
'01 Automobile production reaches 10 million units in the U.S. Fit and Civic Hybrid released. '02

Leasing of FCX fuel-cell vehicle begins in Japan and the U.S. Fit achieves No.1 annual sales among domestic registered vehicles. '03 Worldwide automobile production reaches 50 million units. '05 Leasing of FCX fuel cell vehicle for home use begins. Worldwide sales of Honda hybrid vehicles reach 100,000 units. '06 Sales of Bioethanol-compatible Flexible Fuel Vehicle (FFV) models for Brazilian market begin. Acura brand launched in China. '08 Leasing of FCX Clarity fuel cell vehicle begins in Japan and the U.S. '09 Insight hybrid vehicle released. '10 CR-Z hybrid vehicle released.

http://www.hondacarindia.com/about/legacy.aspx http://www.hondacarindia.com/ http://www.gii.in/autos/2008-honda-civic-hybrid-reviews.html

http://www.businesslink.gov.uk/bdotg/action/detail?itemId=1075411648&type=RESOURCE S

(www.honda.co.uk)

environmental policy and hybrid cars

Module name: International Marketing [MKT860] Name of tutor : Paul Bhangal Submission Date : 11th June 2012 Student name : Lucy Fakhry Aziz ID number : B00623858 Course name : International Business Compass : London Assignment : Individual 1st Group name: Google

http://winnersacademy.co.uk/2012/05/how-to-form-a-successful-joint-venture/

1.2
http://www.drcar.co.in/ResearchDetail-honda-civic-hybrid-first-drive-353-1.aspx http://green.autoblog.com/2008/06/19/honda-launches-civic-hybrid-in-india/ http://www.thehindubusinessline.com/todays-paper/tpcorporate/article983396.ece?ref=archive

5
3.0

http://forbesindia.com/blog/business-strategy/the-real-honda-story/

http://blog.allen.com/2009/08/marketing-communications-strategy.html

http://smallbusiness.chron.com/marketing-communication-strategy-3442.html http://www.nmmarketingbiz.com/marketing-communications-strategy.htm

( www.blog.allen.com ) 3.1 http://www.youtube.com/watch?v=tAdEP03eJsQ

3.1
http://www.youtube.com/watch?v=3Fx5ExZ5k5Y http://www.5min.com/Video/Honda-Civic-Hybrid-Review-517067088 video http://www.youtube.com/watch?v=spOaPEjfYS4

5.0
http://www.outsource2india.com/why_india/articles/business_opportunities_legal.asp

00000000000 analysis-ofmarketingmix-ofhonda-carsin-india

http://www.slideshare.net/Mukulmvr/hero-honda-swot-analysis