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www.7thonline.

com

VENDORSOLUTIONS

Consumer Centric Retailing


Cross Channel Merchandise & Assortment Management
Optimize your assortments style/color/size by door. Founded in 1999, 7thonline is the leading provider of planning, demand forecasting, and optimization solutions to the apparel, footwear, and accessories retail community.

The complexity and fast-paced nature of the apparel, footwear, and accessories markets hinder the merchant's ability to execute prot maximizing sales plans. The account planning process involves vast amounts of dynamic demand and supply information and input from multiple parties across various business functions. The coordination, analysis, and sharing of this information both internally and among trading partners is critical to delivering the right styles, colors, and sizes to each store to match local demand. Furthermore, vendors are often forced to commit to production in advance of receiving orders from their retail accounts. Accordingly, it is critical to gather indications of demand as early in the process as possible. Increasing demand and supply visibility and shortening timelines are essential to improving the bottom line. 7thonline, the leader in cross channel merchandise and assortment management addresses these challenges with its sales planning, demand forecasting, execution, and optimization solutions. These solutions enable merchants to work more intelligently and efciently by leveraging the power of art and science. With the visibility provided, management can be condent that nancial and strategic business objectives are met and that they are investing in a merchandise mix that maximizes prot potential. 7thonline enables vendors to maximize the protability of sales plans with its intelligent visibility platform built specically for the apparel, footwear, and accessories community. The solutions enable vendors to create optimal localized sales plans (for key items, fashion, and replenishment) by retailer by SKU by store cluster, with built-in optimization engines for sizing and assortment breadth and depth. The real-time production sales reconciliation capabilities provide an instantaneous snapshot of
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total company demand vs. supply at any time prior to, during and post market buying periods. The collaborative capabilities enable internal users and trading partners to align business processes and strategies and to share up-to-date information 24/7. With the comprehensive business intelligence tools, management has complete visibility into all planning activity to ensure that plans are aligned with corporate objectives and to react to opportunities and challenges as they arise.

Planning
Assortment Planning

7thonline Assortment Planning enables vendors to create optimal localized assortments (for key items, fashion, and replenishment) by retailer by SKU by store, with built-in optimization engines for sizing and assortment breadth and depth. Management has 24/7 visibility into all planning activity to ensure alignment with corporate objectives and to react to opportunities and challenges as they arise.
KEY CAPABILITIES

Input or upload nancial and unit plans Execute visual and quantitative door-level assortments by season for key items, fashion, and replenishment Import LY POS data for use in planning and reporting Create Master Assortments top-down or bottom-up Automatically generate initial plan based on historical data and dened parameters Access up-to-date product data and images (automatically updated in real-time across all plans) Replenishment planning by style/color by retailer, based on LY POS data, to be aggregated with fashion buys Collaborate on plans internally and with retailers Compare planned and booked units across all accounts and distribution channels against inventory View real-time available-to-sell by style/size/group/ class Apply optimal size scales to each order Generate EDI purchase orders with one-click Access system 24/7, from any Internet browser

The 7thonline web-driven approach to assortment planning provides immediate improvements in sales,
customer service, ll rates, and inventory management. These tools allow for real-time collaboration...and help our brands to effectively manage global demand. - Martin Schneider, VP & CIO, VF Corporation

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KEY BENEFITS

Higher sell-thru/reduced markdowns Additional sales opportunities realized due to demand visibility gained earlier in market (up to 25%) Reduced end-of-season excess inventory (up to 50%) Increased order ll rates (up to 15%) Production demand reconciliation 4 - 6 weeks earlier Earlier retail order commitments (up to 4 weeks) Reduced administrative costs (30 - 80%) and decreased error rates (50 - 80%) Ability to shift from cut-to-forecast to cut-to-order

Execution
eShowroom

7thonline eSHOWROOM is a virtual showroom and EDI-enabled order placement application for use between vendors and their specialty retailer trading partners. Sales representatives can access the system 24/7 from an internet browser to manage accounts on the road, at tradeshows, and in the ofce. Buyers can view real-time product information and images and transmit orders electronically over the internet at any time. The tool enables a more efcient, proactive, and accurate process for managing a large number of smaller buys. Many of the costs associated with manual data entry, order processing, and errors are eliminated.
KEY CAPABILITIES

Easily navigable platform for viewing and ordering View up-to-date product images and line sheet data Easy to build and maintain eSHOWROOM Customer specic pricing and product catalogs Communicate product information instantly via batch email with trading partners Easy-to-use shopping bag check-out process Specialty store orders can be aggregated with other retail demand to compare against the inventory le
KEY BENEFITS

Proactive selling tool to communicate one-to-many Higher sales through increased market exposure to the specialty store retail community Signicantly lower costs of communicating with and managing specialty store accounts Improved customer service - provides buyers with 24/7 ordering capabilities and real-time access to current product information Reduced time, expense, and errors associated with manual order entry and order management EDI-enables even the smallest specialty retailers without integration
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Demand Forecasting
In-Season Inventory Management

Your goods are on the selling oor - how are they performing? How can you take advantage of the hot sellers to proactively drive more sales this season? Given the current trend, how can you adjust future season plans and production orders to maximize sales and reduce excess inventory. Though many retailers and vendors have access to POS data, it is often not in a format in which they can assess and react to the current performance of the oor inventory. 7thonline In-Season Inventory Management, an automated POS dashboard and reporting tool, provides a real-time view of current performance together with guidance for price and inventory adjustment. The embedded, easy-to-use business intelligence enables merchants to create custom reports on the y. This user-friendly solution enables retailers and vendors to identify additional sales opportunities and to more accurately plan future inventories.
KEY CAPABILITIES

View LY vs. Plan vs. Projection vs. Actual (Sales, Inventory, Receipts) by SKU in one place; understand which products are over performing or under-performing by style/color/size Re-projects Sales, Inventory, & Receipts based on actual performance and user modications Ability to proactively identify and execute in-season reorders Ability to adjust future plans based on current trend Build custom reports on the y with embedded, domain-specic business intelligence tools For replenishment inventory, provides direction on production orders given retail demand Forecasting capabilities
KEY BENEFITS

Higher sales and gross margin realization from the current oor inventory Better planning of the future merchandise assortment

Order & Execution In order to execute merchandise orders in an efcient manner, trading partner data and systems must be in sync. This can be challenging given the diversity of systems and data requirements among retailers and manufacturers. 7thonline Order & Execution enables vendors to efciently and cost-effectively work with specic retailers' merchandising systems for streamlined order execution and real-time communication of information.
7thonline Order & Execution is a hosted web-based platform where line sheet and order information can be exchanged between trading partner systems in real-time, in the correct format for each party. With access to up-to-date data, merchants can ensure that orders are accurate and executed in a timely manner. Manual activities and errors are signicantly reduced given the process automation and system validation of data.
KEY CAPABILITIES

One-click auto-download of line sheet information into retailer's dened template Assign and validate retailer's specic attributes to the style information template Receive and validate a sized bulk order from retailer Auto-populate the ERP system via EDI or FTP at le order Aggregated view of retailer's orders at multiple levels (month, class, group, category, etc.) Create a recommended buy for retailer Compare bulk order to recommended buy

Plan. Predict. Prosper.

KEY BENEFITS

One version of the truth: real-time sharing of accurate, up-to-date product and order information in required format for both parties Streamlined planning and ordering process Earlier identication of opportunities and challenges Earlier order placement On-time deliveries Reduced manual activity, errors, and administrative costs Improved customer service 24/7 accessibility & portability

Line Sheet Management With 7thonline Line Sheet Management, vendors can access and export a professional catalog of available products (account specic if needed) for reporting and for external sharing with buyers. Merchants need only an Internet connection to view and download line sheets. For those vendors who do not use 7thonline Assortment Planning, line sheet information can be uploaded for electronic sharing and for automated population of retailer plans via the 7thonline Sales Planning & Execution solution.
KEY CAPABILITIES

Provides 24/7 access to up-to-date product information and images from any Internet browser Instantaneous excel/PDF line sheet report generation (including product attributes and images) Daily feed from PLM/PDM systems to automatically update added, dropped, or changed styles Automated notication of aggregated changes Flexible account-specic elds and reports Automated upload to retail systems and auto-population of plans via 7thonline Sales Planning & Execution
KEY BENEFITS

Internal and external sharing of up-to-date product information - one version of the truth 24/7 accessibility & portability Reduced manual activity and errors associated with creating, maintaining, and sharing line sheets Professional and print-friendly format of line sheet information and images Improved customer service

Optimization With 7thonline's powerful optimization engines, merchants can translate otherwise unwieldy data into localized assortments SKU by store that provide maximum prot potential. Our proprietary algorithms are currently being used by some of the largest fashion retailers and vendors in the US, with documented results of up to 14 percentage point increases in full price sell-thru.
Assortment Optimization

7thonline Assortment Optimization generates the recommended distribution of purchasing dollars across various categories and classes of merchandise by store as well as the SKU breadth and depth by store required to maximize gross margin.
Size Optimization

7thonline Size Optimization determines the optimal size ratios by location, pre-pack design, and size distribution by store (for both open stock and pre-packs) required to maximize gross margin.
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KEY BENEFITS

Increased sell-thru (up to 14 percentage points) Reduced stock-outs (up to 15 percentage points) Increased inventory productivity (reduce under-performing SKUs; invest more in strong performers) Clients can mirror the size prole of local demand at the style attribute and door level Improved customer satisfaction and loyalty through localization of assortments Reduced administrative activities and errors

Global Market Leaders Planning Billions of Dollars | Managing Millions of SKUs The world's leading apparel, footwear and accessory companies rely on 7thonline's solutions for cross channel merchandise and assortment management.Some of 7thonline customers are listed below.

Plan. Predict. Prosper.

To receive a complimentary Business Value Analysis (BVA) on how 7thonline can help you to increase the profitability of your merchandising processes, please contact:

7thonline 24 W 40th Street New York, NY 10018 +1. 212.997.1717 info@7thonline.com www.7thonline.com

About 7thonline 7thonline is the leading provider of cross channel merchandise and assortment management solutions to the retail and wholesale industry. The companys cloud and enterprise software enables more effective planning, demand forecasting, and consumer centric optimization for global and fast growing brands. 7thonlines embedded business intelligence and analytics offer multi-channel inventory visibility for retailers, eCommerce, and vendors allowing for greater operational performance, increased sales, reduced markdowns, and improved margins. Customers include G-III Apparel Group, GRI Retail Group, Nautica, Oakley, Phillips-Van Heusen, Under Armour, VF, Warnaco, and others. 7thonline is headquartered in New York City with global ofces. For more information, please visit www.7thonline.com .

Copyright 2011. 7thonline, Inc. All rights reserved. 7thonline is a registered trademark with the United States Patent and Trademark Ofce. Any trade, product or service name referenced in this document using the name 7thonline is a trademark and/or property of 7thonline, Inc.

Plan. Predict. Prosper.

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