Atlanta, GA 30350 404-273-4244 (C) 770-394-3829 (O) carol@carolsniemi.com www.carolsniemi.com http://www.linkedin.

com/in/carolniemi

Marketing Director Specializing in Young Companies and New Products B2B marketing pro with advertising agency background wants to help take your company to the next level or launch your industrys next hit product QUALIFICATIONS: Not just a digital techie or a devotee of big-dollar media advertising Strategic thinker who blends the best of both worlds Expertise in integrated marketing, including all phases of inbound marketing Understanding of the special needs of growing companies Working journalist who tells stories that get results Broad account experience Enlightened manager of people, programs and projects Winner of national advertising and marketing awards, including American Marketing Association EFFIE for creativity and results Member, French American Chamber of Commerce; registered supplier to French Trade Commission; fluent in French PhD & MA, University of Georgia; BA, Florida State University; Certificate, ParisSorbonne SELECTED ACHIEVEMENTS: Helped turn vats of industrial chemicals into a successful consumer green cleaning-products company Introduced the world's first new carpet brand in seven years, including dealer recruitment, media advertising and in-store kiosks Successfully launched a U.S. subsidiary of a leading international technology firm Created an ad campaign for an aging industrial manufacturer that increased sales leads by 1,090% and helped maintain sales at 11% over industry average, despite the lack of any new products in seven years Strategically positioned two new animal health products to avoid cannibalizing the clients existing market leader; resulted in 100% unaided awareness of strategic marketing concept, 70% unaided customer awareness of the new product names/product positioning and the highest market share in eight years Developed direct mail campaign for Ni-Cd battery manufacturer that increased sales of laptop batteries by 20% Created low-budget integrated campaign for a major telecom company that in four weeks increased unaided awareness for its small-business services by 39%, the first increase in two years

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PROFESSIONAL EXPERIENCE: CEO/CREATIVE DIRECTOR Carol S. Niemi MarketingAdvertisingCommunicating Atlanta, 1994-present With help from talented associates, provide companies of all sizes with affordable alternative to in-house marketing departments and outside ad agencies. Write internal and external communications, including client business development presentations WRITER Dunwoody Crier Atlanta, 2009-present Write features, business profiles and restaurant reviews. One profile, according to the business owner, brought 60-plus new customers into her store. CHIEF MARKETING OFFICER BestWork DATA Atlanta, January-May 2012 Spending a total of $11.10, built and implemented both marketing and PR programs at a new company for which I created positioning, branding, ecommerce website and PR for its first commercial product. PARTNER/VICE PRESIDENT Inbound And More Atlanta, February-December 2011 Formed partnership to launch green cleaning-products company; contract now pending with leading national grocery chain. Trained in techniques and practices of inbound marketing with HubSpot, creators of the discipline. ASSOCIATE CREATIVE DIRECTOR TuckerWayne/WestWayne (Now 22 Squared) Atlanta, 1993-1994 Managed, developed and wrote all marketing communications for three B2B divisions of BellSouth: Corporate, Small Business and Business Systems. Helped bring Shaw Industries onboard and then helped Shaw launch the world's first new carpet brand in seven years, creating all promotional materials from dealer recruitment through advertising and customer kiosks in showrooms. VICE PRESIDENT/CREATIVE DIRECTOR Sawyer Riley Compton (Now Brunner) Atlanta, 1986-1993 Helped transform a small, mainly agricultural PR firm into one of the top three B2B marketing communications firms in the country. Led the Creative Department and helped quadruple billings from $12 million to $50 million in six years. Co-managed the agency move to another city while continuing to produce work and serve clients with no loss of revenue.

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SENIOR COPYWRITER Shimer von Cantz Philadelphia, 1985-1986 Developed concepts and copy for variety of accounts, including software, building products, industrials and other high tech. PRO BONO EXPERIENCE: Middlebury College Parents Committee (fundraising), 2007-2011 Board of Directors, Community Action Center, Sandy Springs, 2007-2009 PR consultant, Friends of the Atlanta Opera, 2006-2008 Board of Trustees Public Relations Committee, the Wesleyan School, 1998-2000 Visual Arts Advisory Board, Art Institute of Atlanta, 1995-1998 HONORS: One of Ten Women to Watch, Atlanta Business Chronicle One of Atlantas top three creative directors, Atlanta Business Chronicle Winner of local, regional and national awards for advertising and marketing creativity and effectiveness, including EFFIE (American Marketing Association), Show South, ACE (New York), Addy, NAMA (National Agri-Marketing Association), National Pro-Comm (Business Marketing Association), AMY (American Marketing Association, Atlanta) and O&R (American Business Press) FOR MORE INFORMATION: For a list of accounts list or samples of work, please visit my website at http://www.carolsniemi.com or contact me at carol@carolsniemi.com or 770-3943829.