INTERNSHIPGUIDELINES

ESADEMScPROGRAMMES

201112

InCompanyBusinessProjectas
AnMScResearchProject

TABLEOFCONTENTS
1.INCOMPANYBUSINESSPROJECT(ORINCOMPANYPROJECTICP).................................................................................................3
2.ICPREGISTRATIONPROCEDURE......................................................................................................................................................3
2.1.RESEARCHPROJECTTUTOR......................................................................................................................................................3
2.2.REGISTRATIONPROCESS..........................................................................................................................................................4
3.FORMALREQUIREMENTS...............................................................................................................................................................4
4.PROJECTMETHODOLOGY...............................................................................................................................................................4
4.1.PARTIALDELIVERABLES&TUTORIALS......................................................................................................................................4
5.CONTENTSSUGGESTEDCoNTENTSTABLESCHEME.....................................................................................................................5
6.HANDINGINTHERESEARCHPROJECT............................................................................................................................................5
7.ASSESSMENTOFTHERESEARCHPROJECT......................................................................................................................................6
8.THESTAGES.....................................................................................................................................................................................6
8.1.THEPREVIEWSTAGE................................................................................................................................................................6
8.2.THEREGISTRATIONPROCESSSTAGE........................................................................................................................................6
8.3.THEFINALSTAGE......................................................................................................................................................................7
8.3.THEDEFENCESTAGE................................................................................................................................................................7
8.5.MAINDEADLINESSUMMARY...................................................................................................................................................7
9.OTHER.............................................................................................................................................................................................8
9.1.DOUBLEDEGREESTUDENTS....................................................................................................................................................8
9.2.CEMSSTUDENTS......................................................................................................................................................................8
10.ReferencesIncompanyPROJECTS:textbooks...........................................................................................................................8
11.FACULTYTEAM..............................................................................................................................................................................8
12.APPENDICES..................................................................................................................................................................................8
Checklist1........................................................................................................................................................................................8
Checklist2........................................................................................................................................................................................8
Checklist3........................................................................................................................................................................................9
CONTENTSTABLEOFCONTENTSPROPOSAL.................................................................................................................................9
A.START.....................................................................................................................................................................................9
B.PROJECTCORE.......................................................................................................................................................................9
C.FINAL....................................................................................................................................................................................10
D.ACTUALEXAMPLES:.............................................................................................................................................................11
13.FORMS........................................................................................................................................................................................11

1.- IN-COMPANY BUSINESS PROJECT (OR IN-COMPANY PROJECT ICP)

A.INCOMPANYPROJECT(ICP).TheICPspurposeistoaddvaluetoand/orimproveresults
in the organisations in which the projects are conducted. From an operations perspective,
students are expected to put project management tools and methods into practice that
contribute to the design, planning, execution and assessment of projects. The practical work
shouldenablestudentstohonetheirmanagementskills.

B.METHOLODOGY.Thestudentshouldfindatutorfortheentiredurationoftheinternship.
ThetutorwillprovidesupportforandassessmentofworkcoveringtheTHEPARTIAL
SUBMISSIONSANDTHEfinalProjectReport.Thishelp/supervisionmaybetenderedinthe
formofremoteand/orfacetofacesessions.

C.SPECIFICOBJECTIVES.ThespecificICPobjectivesareto:

C1.ImproveTechnicalSkills:Throughoutthecourse,participantswillhavethe
opportunitytoanalyseandpracticetoolsandtechniquesforhelpingthemreachthe
projectsobjectiveswithintheagreedtimeandbudget.Certainactivitiesarecommon
toallprojects(suchasthosecoveringprojectdefinition,planning,time&budget
management).

C2.ImproveSoftSkills.Projectsuccessisachievedonlyifinterpersonalrelationships
aretakenintoaccountandaccordedtherightimportanceandpriority.TheSoftSkills
(interpersonalcompetencies)ofthevariousplayers(especiallytheprojectmanager)
arekeytofosteringmoraleandteamwork.

Negotiation,communicationandpresentationskillsarealsoofkeyimportancein
managingprojects.Theyparticularlycomeintoplayinidentifyingcustomerneedsand
toassessandmanagestakeholders.

C3.IntellectualSkills:Projectmanagementisextremelychallengingbecauseit
requirestheapplicationofawiderangeofintellectualskills.Throughoutthe
internship,participantshavetoanalyseandassesscomplexproblems,takedecisions
andcomeupwithactionplansandrealisticprojects.Alloftheforegoingrequirements
meanthatstudentsnotonlyhavetoreadandstudywhatothershavedoneinthepast
butalsodeveloptheirownthoughtprocessestofindcreative,innovativewaysof
makingtheirprojectasuccess.

D.ICPWORKLOAD.Yourprojectwilltakeapproximately450hourstocomplete,includingthe
timespentontheprojectandinwritingitup.
2.- ICP REGISTRATION PROCEDURE
2.1.- RESEARCH PROJECT TUTOR

DuetothenonstandardnatureoftheICPs,itisimpossibletoassigntutorsinadvance.
Accordingly,studentsmustfindtheirowntutors,theselectionofwhomwilldependonthe
natureoftheICPinquestion.

Youmaychooseanyofthefollowing:

AprofessoryouhadintheAutumn/Springterm

Anysecondtierprofessor
APhDstudent

2.2.- REGISTRATION PROCESS

TwodocumentsshouldbesubmittedtotheRegistrarsOfficeasthefirststeponthepathto
gettingyourICPResearchProjectregisteredandapproved.
MScRESEARCHPROJECTPROPOSALREGISTRATION(FORMA)
(*)SeetheMScResearchProjectGuidelinesonpage4

SUMMARY
ThisisafourpagesummarywithashortdescriptionoftheResearchProjectproposal.
(*)SeetheMScResearchProjectGuidelinespage5
3.- FORMAL REQUIREMENTS

LENGTH.TheResearchProjectshouldbebetween60and80pageslong(about800012000
words),excludingcoverpage(s),tableofcontents,bibliographyandappendices.

FORMATINGREQUIREMENTS.&ORIGINALITYOFTHEWORK.(*)SeetheMScResearch
ProjectGuidelinesonpage6.
4.- PROJECT METHODOLOGY

TheICP(InCompanyProject)asitsnamesuggestswillbeconductedinafirm.Tutorialsmay
begivenatanESADECampusorremotely(Skype,other).
4.1.PARTIALDELIVERABLES&TUTORIALS.

A.PROJECTCHARTER.SeetheMAINDEADLINESSUMMARY.

B.TUTORIALS

INDIVIDUAL:Tutorialsareheldbetweenstudentandtutoronanindividualbasis.

DATES:Consideringtheindividualnatureofthetutorialsessions,thefollowingguidelines
shouldbeobservedinplanningthem:

Alwaysarrangetutorialsbeforedeadlinesfordeliverables(westronglyrecommenda
tutorialbeheld15daysbeforethedeadline).SeetheMAINDEADLINESSUMMARY
Uponthestudentsrequest
Dependingonthetutorsavailability

Atthestudentsinitiativeandwiththeconsentofhisorhertutor.Here,oneshouldbear
deadlinesinmindinarrangingsuchtutorials.

NUMBEROFTUTORIALS.Atotalofthreetutorialmeetingsarerecommended.

WORK.Thepurposeofthemeetingsistoreviewtheworksubmittedbythestudentbeforethe
deadlineforthedeliverable(s)inquestion.

Thestudentshouldpresenthis/herconclusionstohis/hertutorinthelightofprojectprogress.
Thedynamicsoftutorialsessionsmayvarygiventhedifferingnaturesofstudentsprojects.

Tutorialswillfocusmoreonbusinessthanonacademicconsiderationstoensurethat
participantsprojectsareofpracticalapplicationtotherealworld.

B1.FIRSTTUTORIAL
Reviewofthefirstpartialdelivery(assetoutinchecklist1)
Checklist:seeAppendix
Planningtheworktobeaccomplishedforthesecondtutorialandpartialdelivery.

B2.SECONDTUTORIAL
Reviewofthesecondpartialdelivery(assetoutinchecklist2)
Thefollowingprojectstagesshouldbecovered:start;planningandeconomicvaluationofthe
project
Checklist:seeAppendix
Planningtheworktobecompletedbythethirdtutorialandsetofdeliverables.

B3.THIRDTUTORIAL
Reviewofthethirdpartialdelivery(assetoutinchecklist3)
Checklist:seeAppendix
Planningtheworktobecompletedbytheprojectreportstage(thistutorialisconsideredas
thereviewbeforethefinalpresentation)

D.DELIVERABLESIDENTIFICATION(CODING).Allprojectrelateddocumentsshouldbe
properlyidentified(bothdocumentandfile)withtheprojectanddocumentIDCode.The
codingofallpartialdeliverablesshouldbesubmittedinaccordancewiththefollowingscheme:
MSc1112ICPStudentNameDeliverableID.Thesamecodeshouldbeusedinthesubject
lineinallprojectrelatedemailcorrespondence.
5.- CONTENTS SUGGESTED CONTENTS TABLE SCHEME

(*)SeetheAppendix
6.- HANDING IN THE RESEARCH PROJECT

A.CONFIDENTIALITY.(*)SeetheMScResearchProjectGuidelinespage7

B.TUTORSAPPROVALOFTHECOMPLETEDWORK
ThetutorsapprovalofthefinaldraftisrequiredbeforesubmittingtheResearchProjectto
theRegistrarsOffice.
(*)SeetheMScResearchProjectGuidelinespage7
ThefollowingwillberequiredforsubmissionoftheResearchProject:

SUBMISSIONFORM(B).(*)SeetheMScResearchProjectGuidelinespage7

PRINTEDCOPIES.(*)SeetheMScResearchProjectGuidelinespage7.
Theoriginalcopywillbesenttothelibraryforpublicconsultation,unlessclearlystated
otherwiseandregisteredasconfidential.

DIGITALCOPY.(*)SeetheMScResearchProjectGuidelinespage7

7.- ASSESSMENT OF THE RESEARCH PROJECT

A.DEFENDAMASTERPROJECT.MScResearchProjectGuidelinespage8.

B.BOARDOFEXAMINERS.(*)SeetheMScResearchProjectGuidelinespage8

C.DEFENCE.
(*)SeetheMScResearchProjectGuidelinespage8.

C1.PRESENTATIONOFTHEWORK.(*)SeetheMScResearchProjectGuidelinespage

C2.QUESTIONSANDDISCUSSION.(*)SeetheMScResearchProjectGuidelinespage

C3.DELIBERATIONANDGRADING.(*)SeetheMScResearchProjectGuidelinespage
8

Thechecklistassessmentsbytheassignedtutor(partial1&2andfinal)willbetaken
intoaccount(SeethechecklistintheAppendix).

C4.PUBLICDEFENCEOFTHEFINALPROJECT.ApublicdefenceofyourFinalProjectis
mandatoryinSpain.Youshouldgiveusatleast34weeksfromthesubmissiondateto
organisetheDefence,theTribunalforwhichwillcomprise2ormoreprofessors(tutor
+1other).

C5.PRESENTATIONSLIDES.ThestudentmustprepareaPowerPointpresentation
(videos,prototypes,etc.)todefendtheFinalProjectasstatedinSectionC4.The
studentmayrequesttheTutorsopinionandsupervision.
8.- THE STAGES
8.1.THEPREVIEWSTAGE

Beforetheregistrationprocess,youhavetochoose/find:
TheCOMPANY
ThePROJECT
TheTUTOR
8.2.THEREGISTRATIONPROCESSSTAGE

TheProposalform(FormA)andSummary(DocD)havetobesignedbyyourselectedtutorand
submittedtotheRegistersOffice(JennyBada,jenniferanne.badia@esade.edu)
(*)SeetheMScResearchProjectGuidelinespage5.

EXCEPTIONSANDPROBLEMS:

CHANGINGTHETOPIC.(*)SeetheMScResearchProjectGuidelinespage5.

TUTOR:Ifyoudonotfindatutor,pleaseaskyourProgrammeDirectortohelpyouout
withcontacts

INTERNSHIP:Ifyoudonothaveaninternship,youcanasktheProgrammeManager
(MartinaSteffens/CarolineBeckershaus)foranextensionofyourdeadlineandsenda
copyoftherequesttotheRegistrarsOffice(JennyBada,
jenniferanne.badia@esade.edu).Ifyoufailtogetaninternship,youmustswitchto
eithertheMasterThesisorBusinessPlanoption.

8.3.THEFINALSTAGE

EXCEPTIONSandPROBLEMS:

EXTENSIONOFTHISDEADLINE.(*)SeetheMScResearchProjectGuidelinespage5.

Ifyoudonotsubmitbythedeadline,youmayexceptionallymakeawrittenrequest
foranextensionnolaterthanOctober31stfromyourProgrammeDirectorexplaining
whyyouneedmoretime.
TograduateinNovember2012,thisextensionshouldbenolongerthanonemonth
(fromSeptember30thtoOctober31st).

Foranadditionalextension(*)SeetheMScResearchProjectGuidelinespage5.

FAILURETOPROPERLYSUBMITYOURPROJECTONTIMEThiswillpreventyoufrom
takingpartinthegraduationceremony,whichwillmostlikelytakeplaceonNovember
23rd.
8.3.THEDEFENCESTAGE

SPEEDTRACK.IfyousubmityourprojectbyJune,youwillbeabletodefenditbeforethe
summerholiday.(SeethedateontheMAINDEADLINESSUMMARY).

STANDARDTRACK
NOdefencescanbearrangedduringthesummerbreak.

TherewillbefixeddatesinOctober,November(aroundGraduationDay)thatyoucan
usetocometoBarcelona/SantCugattodefendyourproject.

YoudonotneedtodefendtheprojectbeforeNovember23rdtograduate.Youmay
putoffyourdefenceuntilthebeginningofJanuary/February2013butwesuggest
thatyoudonotwaittoolong.
8.5.MAINDEADLINESSUMMARY

STANDARD
TRACK

FASTTRACK

Company&Projectchoice

II

FindingaTutor
Registration:ProposalForm(A)&
SummaryDoc(D)
ProjectCharter
1stTutorial
2ndTutorial

<June1st

<May14th

<June8th
<June22nd
<July29th
<September
7th
<September
21st

<May21st
<June1st
<June8th

Acceptedby
theprofessor

Signedbythe
tutor

<June22nd

<June29th

<September
30th

<July7th

Signedbythe
tutor

DuringOctober
November,or
beginning
January2013

<July15th

III
IV
V
VI

VII 3rdTutorial
VIII
IX

TutorsapprovaloftheCompleted
Work
Submissionform(B)&Research
CoverSheet(FormC)&Complete
work
Defence(Presentationslides)

9.OTHER
9.1.DOUBLEDEGREESTUDENTS

RULES.Youcanchoosetofollow

ESADERULESIfyougowithESADE,alltheaboveapplytoyou
OrHOMEUNIVERSITYRULES.Ifnot,theonlythingyouneedtodoissendyourFINAL
PROJECTtoanESADEprofessor,whowillgradeyourwork.

BothgradesneedtoarriveatESADEinorderforustocloseyourfile.
9.2.CEMSSTUDENTS

Asyouneedtodoasummerinternship,weusuallyrecommendgoingfortheICPformatand
combiningtheinternshipobligationwiththeMScFINALPROJECT.Ifyoupostponethe
internship,youneedtogoforanMT(MASTERTHESIS)orBP(BUSINESSPLAN).
10.REFERENCESINCOMPANYPROJECTS:TEXTBOOKS

1.AGuidetotheProjectManagementBodyofKnowledge(PMBOK)ThirdEdition.Project
ManagementInstitute,Pennsylvania,2004.

2.M.W.NewellandM.N.Grashina.Preguntasyrespuestassobrelagestindeproyectos.
Gestin2000.Barcelona.2005.

3.EliyahuM.Goldratt.CadenaCrtica.Ed.DazdeSantos.Madrid.2001.(CriticalChain.Great
Barrington,MA:TheNorthRiverPress;1997).

4.E.Verzuh.TheFastForwardMBAInProjectManagement,ThirdEdition,JohnWiley&Sons
Inc.NewJersey.2008.
11.FACULTYTEAM
Ifyoucannotfindatutor,pleasecontactJennyBada
12.- APPENDICES
Checklist 1

Initialanalysisandstartpoint
ICPcompanyand/orbusinessunitBusinessModel(BMCBusinessModelCanvas)
ProjectCharter
Businesscase:projectrationale,indepthanalysis:problem/opportunitytheprojectis
tryingtoaddress.
Mission:whattheprojectaimstoachieve.
Objectives:resultssought,keytodetermineprojectsuccess.
Results/Deliverablestobeobtainedbytheprojecttangibleresults.
Scope:whattheprojectcoverwillcoverandwhatitwillnot.
Highlevelplan:Start,Finishandkeymilestones
Stakeholderanalysis(preliminary)
ProjectTeam:thepeoplewhowilltakepartintheproject
BusinessCase(preliminaryballparkfigures)
Other(specify)
Checklist 2

Consistency(reviewbackground/mission/objectives/deliverables)

Projectorganisationandresources
Stakeholdermanagement
Riskmanagement(preventionandcontingencyplanning)
Planning(1stlevel)
Projectbudget
Projectcommunicationplan
Preliminarytechnicaldevelopment
BusinessCase(projectfinancialjustification)
Checklist 3

1ExecutiveSummary
2ProjectImplementationTechnicaldevelopmentofthevariousprojectrelated
elementsinthefieldsof:
Marketing
Operations/Manufacturing
Finance
Other(IT,ICT,etc.)
BusinessModel(elementsthatmayvaryduetotheICP)
3Execution:detailedexecutionplan(atleasttwolevels).
CONTENTS TABLE OF CONTENTS PROPOSAL

ThefollowingisaproposedTableofContents,brokendownintothreesections:Start,Project
Core,Final.

A.- START

A1.PREVIEW

ListofContent
ListofabbreviationsGlossary
ListofFiguresIndexoffiguresListoftablesGraphsandillustrations
Preface
Acknowledgements
ExecutiveSummary
Abstract

A.2.INTRODUCTION

IntroductionInitialconsiderationObjectiveIntroductiontotheuseofplanograms
Theoreticalbackground

A.3.INDUSTRY,COMPANY&PROJECTBACKGROUND

IndustryanalysisGeographicanalysis
TheCompanyCompanybackgroundZZS.A.
ProjectbackgroundXXBackgroundAnalysisoftheYYS.A.case

B.- PROJECT CORE

B.1.GENERALSCHEMEOFPROJECTMANAGEMENTSTAGES

ExecutiveSummary
Background
Purpose/JustificationOpportunityorProblem
Mission:mainresultthatthebusinesswantstheprojecttodeliver
Objectives

FinalResults/Deliverables
IntermediateResults/Deliverables
BusinessCase(economicalandfinancialjustificationfortheproject)
MasterPlan:(start,endandkeymilestones)
ProjectCharter
ProjectOrganisationandResources
StakeholdersAnalysisandManagement
RiskManagement(riskpreventionandcontingencyplans)
ProjectBudget
CommunicationPlan(RACI)

B.2.OTHERSSCHEMES(USUALLY,SPECIFICPROJECTSONMARKETING.FINANCES&
IT)

ExamplesofdifferentProjectCoresthatdonotfollowtheProjectManagement
scheme:

Oralcaremarketstudy
XXPerformanceandpositioninthemarket
Competition
XXlaunch

ThematicintegrationofpromotionalstrategyinXXMarkets
Toothpastemarket
XXToothpasteExpansioninYY
Promotionalstrategyassessment

Merger&Acquisitions(M&A)Activity
Specificsubindustryfocus
Futuretrends

Benchmarkingstudy

C.- FINAL

C.1.FINAL
ConclusionRecommendationDiscussionofresultsandconclusionsConclusions,
Limitations,OutlookEvaluation&RecommendationsSummaryandConclusions
ObservationsandRecommendationsFuture

C.2.APPENDICES
Bibliography
Internetsources
Databasesused
ListofappendicesAppendices

Exhibits
Listoffigures
Listoftables
References
Listoftables,graphsandillustrations
Companyrecommendationletter

Schemesofprocesses
Additionaltables

D.- ACTUAL EXAMPLES:

D1.WORKINGCAPITALMANAGEMENTINXXSA
Abstract
Acknowledgements
1Introduction
2Theoreticalbackground
3AnalysisofthecaseofXXSA
4Benchmarkingstudy
5Summaryandconclusions
AProcessesschemes
BAdditionaltables
Bibliography
Listoffigures
Listoftables

D2.THERECYCLINGOF
Initialconsideration
Indexoffigures
1.Introduction
2.Industryanalysis
3.Geographicanalysis
4.MergerandAcquisitions(M&A)Activity
5.Specificsubindustryfocus
6.Futuretrends
7.Discussionofresultsandconclusions
Bibliography
Internetsources
Databasesused

D3.THEENTRYINXXOFASEARCHENGINEFOR
AAcknowledgements
BExecutiveSummary
1TheCompany
2Projectdefinition
3ProjectPlanning
4ExecutionStage
5Results
6ObservationsandRecommendations
7Future
8Conclusion
ABibliography
BAppendix
CGlossary
13.- FORMS

ARegistrationForm(FormA)
BSubmissionForm(FormB)
CResearchProjectCover(FormC)

Form A

MSc Research Project Proposal

Registration Form
Student
Name and Surname(s): ..............................................

Post Code: .................................

Address: ................................................................................................................................
Town/City:...................................................................

Country: .....................................

email: .........................................................................

Tel: .........................................

Research Project Format

Master Thesis

Business Creation Project In-Company Business Project

Supervisor
Name and Surname: .............................................................................................................
Academic Qualifications: .......................................................................................................
Positions held: .......................................................................................................................

Research Project
Proposed Title: .....................................................................................................................
...............................................................................................................................................

Consistent with the attached proposal summary.

Barcelona, ............................ 200....

Supervisor

Student

Approval
Lecturer in charge

Approval
Programme Director

(Reserved for use by the Registrars Office.)

REGISTER
Number: .....................

Date: ...............................................................

Form B

MSc Research Project Board of Examiners

Appointment Application Form
Mr/Mrs ......................................................................., Supervisor of the Research
Project
..............................................................................................................................
..............................................................................................................................
submitted by ........................................................................................................
(and, in such event, the Lecturer in charge, Mr/Mrs..),
STATES:

That the work submitted to the Registrar's Office meets all

form and content requirements.

And as a result,
REQUESTS:

That, if admitted for reading and defence, the Board of

Examiners responsible for grading should be appointed in
accordance with current regulations.

Research Project Format:

Master Thesis

Business Creation Project In-Company Business Project

Barcelona, ........ .......................... 200........

Master Thesis Supervisor

Lecturer in charge

Proposed members of the Master Thesis Board of Examiners:

Mr/Mrs ................................................................................................................................
Mr/Mrs ................................................................................................................................
Mr/Mrs ................................................................................................................................
(Reserved for use by the Programme Director)

Composition of the Board of Examiners:

President: ..........................................................................................................................
Secretary: .........................................................................................................................
Member: .............................................................................................................................
Approved by
Programme Director

CONFIDENTIAL: YES NO

FORM C

To obtain the degree awarded by ESADE in

[MASTER IN INTERNATIONAL MANAGEMENT / MASTER IN
MARKETING MANAGEMENT/ MASTER IN FINANCE / MASTER IN
INNOVATION AND ENTREPRENEURSHIP]

Research Project/ Class Year

Research Project Format:
Master Thesis Business Creation Project In-Company Business Project

[Title of the Master Thesis]

[Date of submission]
[Title of the Business Creation Project]
[Date of submission]
[Title of the In-Company Business Project]
[Date of submission]

Student
[First name(s) and surname(s) of participant]
Director or Personal Faculty Advisor
[First name(s) and surname(s) of Lecturer or Personal Faculty Advisor]
[Position held by Lecturer or Personal Faculty Advisor]

(The field in this table should be filled in by the student / participant.)

1) Barcelona, [Date of authorisation]

Director or Personal Faculty Advisor

Participant