SUMMER TRAINING REPORT ON

MARKET RESEARCH & INDUSTRY MAPPING

FOR

BY VISHESH RAVI C-62

In Partial Fulfillment for the award of the degree Post Graduate Diploma In Business Management 2010-2012

NEW DELHI INSTITUTION OF MANAGEMENT

F-13, Okhla Phase-1, New Delhi, Pin: 110020 E-mail: info@ndimedu.com Website: www.ndimedy.com

SUMMER TRAINING REPORT ON

MARKET RESEARCH & INDUSTRY MAPPING

FOR

Under the supervision of

Mr. Himanshu Sharma

Submitted byVISHESH RAVI C-62

Submitted toDr. Chand Tandon

ACKNOWLEDGEMENT
It gives immense pleasure to express deepest gratitude towards New Delhi Institution of Management for providing the opportunity to undertake this Research Project, which helped me to enhance my knowledge. This research work, which assign to me, helped me in understanding how things are done in the exact market scenario and we have learnt a lot from this fieldwork. We are also thankful to you as you made us understand the value of my work. I extend my sincere gratitude to my faculty guide, Dr. Chand Tandon for the continuous, creative, valuable and informative support extended to me, without which the project would not have been efficiently completed. We would also like to thank all the people who filled the questionnaires through which we were able to get the necessary data and was able to carry out the Market Research on customer demand. Last but not the least we would like to thank each and everyone who supported us and gave his or her valuable suggestion for completion of this project. We are glad to recognize all the efforts made by our friends and faculty. Once again I take this opportunity to convey my sincere thanks to each and every person who helped me directly and indirectly in the successful completion of my project.

DECLARATION
4

I Vishesh Ravi student of New Delhi Institution of Management batch 2010-2012 declare that every part of the project report Market Research & Industry Mapping that I have submitted is original. I was in regular contact with the nominated guide and contacted many times for discussing the project.

DATE OF PROJECT SUBMISSION: ______________.

(Vishesh Ravi) FACULTYS COMMENTS: _____________________________________________________________ __________________________________________________________ _____________________________________________________________ __________________.

(Dr. Chand Tandon)

TABLE OF CONTENTS

Serial no. 1 2 3 4 5 6 7 8 9 10 11 12 13

Particulars EXECUTIVE SUMMARY INTRODUCTION TO THE PROJECT PRODUCT SERVICES INDUSTRY SOLUTIONS OBJECTIVE OF THE RESEARCH NEED AND SCOPE OF THE PROJECT RESEARCH METHODOLOGY LIMITATIONS OF THE PROJECT RESEARCH PLAN OBSERVATIONS AND ANALYSIS RECOMMENDATIONS CONCLUSION BIBLOGRAPHY

Page no. 7 8 13 50 63 65 66 69 70 71 75 76 77

EXECUTIVE SUMMARY

Market Research is a tool that helps us in collecting, recording and analyzing the primary data directly from the customer. This data can be used to understand the issues that are dealt in for the purpose of collecting the data, from their point of view. The Project undertaken is to understand the IT market competitors and industry mapping. The project is the basic step that will enable us to understand the various theories of Research Methodology that we have been studying. It is a practical application of the entire concept that is used by companies. This project has helped us a lot in understanding how exactly the research process takes place and how data is used for building up an analysis and finding a solution. Overall this project has given a deep insight to the Market Research.

`
INTRODUCTION TO THE PROJECT COMPANY BACKGROUND
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Tulip Telecom Limited is a data telecom service and IT solutions provider that offers innovative IP based infrastructural solutions to its customers. Tulip is Indias largest MPLS VPN player and has been the front-runner in provisioning and managing multi location wide area networks for various industry verticals. Tulip is a public limited company and is listed on the Bombay Stock Exchange and National Stock Exchange in India. The company has displayed robust growth since its inception and its IPO has been ranked as one of the top four IPO's in India, since 2005, by CNBC. With revenues in excess of Rs 2351.1 Crores (USD 525 Million) in the financial year ending 31st March, 2011 and a market capitalization in excess of Rs. 2500 Crores (USD 500 Million as on 31st March 2011), Tulip is one of the largest corporate in its domain. Tulip has been ranked 79 amongst Business World's India's best performing mid-sized companies in a report titled Tomorrow's Giants. The company is also ranked as India's fourth largest network integrator by Voice & Data Magazine in their Networking Masters Issue. Tulip provides network integration (NI), corporate data connectivity (MPLS VPNs and Internet) within and outside India, infrastructure management services and IT consulting services to enterprises. The company also specializes in providing eGovernance infrastructure and has worked on numerous projects for the Government of India's National eGovernance Plan. Tulip, today, is the only service provider in its domain that provides customers with end-to-end connectivity services include network integration, bandwidth as well as managed services. This unique
8

combination of services is what distinguishes Tulip from its competitors.

Mission Statement

Vision To become the largest data connectivity provider in India. Mission

Provide end to end managed data services to include Data Connectivity, equipment and managed network services to meet all data connectivity requirements of customers. Be the trusted advisor of the customers for all their data connectivity / networking needs. Grow the business rapidly while maintaining the highest quality of service. Lead the market with innovation and adaptability. Impact the rural economy by providing connectivity right upto to the last village.

Corporate Citizenship Tulip strives to be an intellectual and social asset of the community and environment. Corporate Governance Tulip takes pride in its Corporate Governance and strives to continuously improve its processes in order to ensure a seamless and transparently functioning organization that creates immense value for all its stakeholders.

Our Culture and Values

Tulip takes pride in integrating its growing business with values that make its culture. At Tulip we strive for customer delight, always. Every one of our values is aimed at ensuring customer delight. From customer interaction to customer experience, Tulip makes strides in giving its patrons the most reliable customer experience ever. Tulip is about empowerment. Every employee of Tulip is empowered to make decisions to ensure that our customer's business infrastructure functions seamlessly. This enables Tulip to retain its nimbleness in spite of its exponential growth. Tulip grows through collaborations. Tulip works in a collaborative environment to provide its customers' with a single point of contact for all their requirements. We work on all back end collaborations to deliver end-to-end services to our customers. This ensures that our customers are able to concentrate on their core business and leave their IT infrastructure to the experts. Tulip is knowledge. We at Tulip are endowed with resourcefulness of
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extraordinary kind. Both old hands and the new are respected for their ideas that are put into practice and constantly evaluated. We continuously work to build or further strengthen our skill sets in existing and new areas. At Tulip we brook no communication barriers. The top in the management is accessible to both internal and external clients. We strongly believe in dismantling communication hurdles. Tulip's business model has successfully combined growth with profitability both for its clientele and stakeholders. Our constant growth is the evidence. Tulip has always believed in finding innovative and cost-effective ways of doing things so as to ensure high profitability. Tulip is about business with integrity. Discipline and ethics form the core of our business. Tulip conducts its business with utmost uprightness. The company takes pride in its ability to honour its commitments, in letter and spirit. Innovation is the hallmark of Tulip. With strong research & development thrust, the company has to constantly innovate and keep abreast with challenges. Tulip promotes innovation at every level within the company. Tulip is trust. When your vital business operations run on our network, need we say more about trust? Tulip is about a family. The ethos of a family alone binds the mammoth workforce that we take pride in. It is that ethos which makes the company move in unison.
Recent Company Milestones

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Key achievements and performance highlights in the year 2009-2010.

Tulip Telecom was ranked as the largest data connectivity service provider in India with a market share of 29.7% - Frost & Sullivan. Featured as 8th "Hot Growth Company" in the Business Week Asia Hot Growth Companies List. Listed in "Forbes 200 Best under a Billion" list for the Asia Pacific region. Recognized the Top Indian Company under the 'Telecom Equipment & Support Services' by Dun & Bradstreet. Dataquest confers BEST e-Gov Vendor Award on Tulip Telecom. Awarded the ISO 27001 and ISO 20000:1 certifications for its data canters and Network Operations centers. The company operates tier 3 + data centers in New Delhi, Mumbai, Navi Mumbai and Bangalore. Data network reaches 2000 cities in India. State Wide Area Network (SWAN) project in West Bengal is close to completion. SWAN's in Assam & Madhya Pradesh under implementation. Witnessed a substantial increase in customer acquisitions across all industry segments. Some of the customers include NDTV, West Bengal Education Department and Commercial Taxes Department, the Future Group, Bombay Stock Exchange, IDBI Fortis, Future General Insurance, Indian Railway Catering and Tourism (IRCTC), State Bank of Patiala and MP State Electronic Department (MPSED).

12

Countrywide Presence

Product services
Network Integration

A solid network integration strategy often translates into an accelerated return on your technology investment. Based on a proven delivery model, Tulip Network Integration Services can help ensure your network's ability to provide the level of availability and performance your business requires. Tulip Telecom is a leading provider of integrated solutions for the design, upgrade and expansion of business networks. Tulip infrastructure solutions consolidate and optimize IT resources, improving clients business productivity by providing high availability and high performance. Tulip is ranked as India's fourth largest Network Integrator by Voice & Data with a 7.8% market share. Tulip, today, has specialized skill sets in various
13

technology solutions including:

Advanced IP routing and switching Network Management Voice over IP Video conferencing Telepresence LAN and WAN connectivity (network cabling, wireless connectivity) Application installation and support

Tulip has strategic partnerships with most leading OEM's and offers various network integration services including network design and consultancy, implementation and end-to-end management. Tulip provides high-end solutions from leading vendors including Cisco Systems, Nortel, Avaya, Huawei-3Com, D-Link, Alvarion, Firepro Wireless, Airspan, Polycom, Tandberg and Codian among many others. Our network integration solutions ensure that your communication networks deliver the performance your business relies on. Tulip solutions can help you:

Tailor network design to respond to changing business requirements Implement complex network upgrades, refreshes, expansions and consolidations Improve network availability and performance Manage costs Simplify schedules project coordination and accelerate implementation

Reduce the risks associated with making changes to the network.

VPN Connectivity

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Tulip Telecom has won the Frost & Sullivan Growth Leadership Award for Enterprise Data Services (MPLS VPN) 2009, the 3rd time in a row. With an extensive domestic network that reaches almost every district in India, Tulip enables Corporate to extend their applications to the remotest part of the country. Tulip's IP/MPLS network is a carrier grade infrastructure built, using state-of-the-art networking equipment. It is the only network in the country offering MPLS VPN services to over 2000 locations in India. Tulip is geared to provide Bandwidth on demand, Video Conferencing, Voice Over IP (VoIP) and a host of other value added services that could revolutionize the way a corporate business works. The entire network is connected over high-speed fiber backbone and offers multiple access technology options including wireless to the last mile. This unique approach allows customers to get connected quickly and easily with very short time lead, eliminating many of the hindrances encountered in traditional copper-based last mile connectivity provided by incumbent service providers. Tulip network infrastructure is created using multiple technologies enabling customized connectivity solutions for its customers. Tulip Network Architecture: Tulip's IP/MPLS network is designed with 'no-single-points-of-failure' architecture. All critical equipment and links are deployed in redundant mode, offering network availability in excess of 99.95%. Our hierarchical follows a three-tier model with 3 layers ie Core, Aggregation and Access layers. The Core & Aggregation Network: The Core network of Tulip consists of high speed interconnects between the twelve major cities in India. All
15

these cities are dual-homed to high-capacity core routers at Delhi and Mumbai, each capable of processing up to 120 Gbps of data traffic. All core routers are carrier-class, fully redundant chassis configurations. To provide an additional level of redundancy, the core routers are deployed in two geographically dispersed POPs in both Delhi and Mumbai. This design provides unmatched levels of core network availability. Tulip network has twelve centers for traffic aggregation, each of which is dual-homed to the core routers over STM-1/DS3 capacity links. These links are not only in redundant mode, but also follow independent fiber routes between the POPs. All the remote aggregation points are connected to the core network over redundant paths allowing connectivity to be maintained even in times of link failures. The Customer Access Network: The most critical aspect of a network is the access link to the customer or what is called as the "last mile" connectivity. With the explosion in requirements for data connectivity the last mile invariably turns out to be weakest links in the entire network. To address this solution, Tulip has built infrastructure to address all types of customer locations and terrains. We have been innovatively using advanced wireless technologies to reach out to our customers from remote locations. Besides wireless, Tulip is also deploying a vast fiber network in major cities to provide last-mile fiber connectivity. Benefits of Tulip IP Backbone using MPLS Technology: Customers located in key business districts will be able to enjoy very high bandwidth (up to gigabit speeds) using dedicated fiber connectivity. The entire Tulip Network Infrastructure is designed to ensure the following:

Provide a diversified range of services (Layer 2, Layer 3) to meet

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the requirements of the entire spectrum of customers from SMB's to Large businesses.

Highest redundancy levels to ensure no single point of failure. Highest levels of scalability to handle both geographic expansions and bandwidth growth. Flexibility in solution design, implementation and expansion through the use of multiple technologies. End-to-end assured network security. End-to-end assured quality of service making IT possible. Provide a reliable and amenable service, offering SLA to customers. Capable of meeting a wide range of customer requirements, ensuring quality of Service (QOS) and any-to-any connectivity.

Tulip understands that networks must be flexible, tailored to meet communication needs, compliant with regulation and also aligned with industry standards. Through a comprehensive range of services, adaptable scale, and in-depth networking expertise, we keep organizations connected and communicating through their networks. Global MPLS Connectivity: Tulip offers international MPLS VPN connectivity through its strategic tie-ups with international service providers. Tulip can provide customers with high availability of WAN links from India to most international locations.

Managed Services Enterprises today face increased complexities due to changing needs and reduced budgets; it is often found that these challenges distract players
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from their core business strategies. With a focus on Telecom, Tulip has the expertise and experience to manage the infrastructure and run the outsourced operations for our customers smoothly. Our comprehensive set of managed services can effectively manage your IT investments, improves operations performance and availability. We provide mission critical support with the highest level of expert consultation throughout the entire lifecycle of the hosted application. We maximize your hosted environments by combining technical brilliance along with the real world understanding. Tulip Managed Services model is designed to provide complete IT Infrastructure Management solution to our customers, helping them in the process to focus on core operations and exit the non core areas. The entire gamut of our IT infrastructure services can monitor and manage all desktops, network, messaging, servers, database and applications. Tulip has the skills and competencies, with services tailored to customer requirements and the flexibility to implement and manage key infrastructure as part of the ongoing operations. This provides our customers the best of both worlds scalability and flexibility over their information systems without either the pain or increased cost of running them. Tulip IT Facility Management Services: Tulip IT Facility Management Services involve an effective combination of people, process and tools to ensure that your IT infrastructure is always up and running. Catering to the 24x7 service demands on your IT infrastructure, we undertake complete responsibility of ensuring availability and performance of your IT Infrastructure as per SLA. Our skilled professionals, powered by best18

in-class practices and state-of-the-art technology, deliver on-site customized solutions for facility and infrastructure need of our customers. We help you build and manage the operations, security and efficiency of your entire network, consisting of monitoring, troubleshooting, problem resolution, and system administration services for your voice and data networks. Tulip has been maintaining large facilities for our customers across the country for more than a decade now. Tulip Managed Services cover the entire array of IT infrastructure services which include: 1.Managed Router Solutions : Tulips Managed Router Solution is an enterprise solution designed to provide a managed, business grade networking service across multiple sites. Tulip is your sole point of contact and accountability. The Managed Router Solution includes performance management, change and configuration management, security management, equipment provisioning, 24*7 quality support and a systematic reporting procedure, providing the foundation your network needs to take advantage in any business environment. Tulip Managed Router Services simplify and streamline network management, saving customers time and money. With Tulips Managed Services, we look after your network and the network devices so you can focus on your core business. Our Managed Router services are ideal for businesses that need enhanced network performance and reliability without the hassle and cost of day-today network administration. Tulip is at the forefront of future ready networking, providing the infrastructure, products and solutions necessary to harness the power of networking technologies. We drive network convergence and help you manage your network equipments for optimal results. Our comprehensive managed CE offering comprises of
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the following:

Performance management Configuration and change management 24*7 Proactive router monitoring Security management CPU utilization monitoring WAN link, Ethernet link, devices monitoring Configuring threshold for the routers and managing the CPU usage, bandwidth usage and error logs Network service levels backed by an escalation process Service desk and service support processes Web-based fault tracking and network reporting (on-line interface dashboard)

Customized router performance reporting Customized reports will be provided to the customer on the basis of network performance, router utilization, bandwidth usage, error logs. Static and interactive reports are also provided for portal. Supporting business and mission critical applications Tulips Managed router Services support a broad range of applications essential to everyday business operations such as ERP, email, file sharing, transfer and secure internet access. With Tulips Managed router Services, Quality of Service (QoS) is assured for customers whose network supports voice and other mission critical applications. A network specialists tea Managing your own network is challenging, particularly when it comes to finding the right mix of skills and expertise. With our Managed router Solution, you enjoy access to a specialist network team that includes experienced network designers, managed
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router service delivery mangers and network engineers. The team is focused on monitoring, managing and supporting each customers network and network devices. Security management. Tulip delivers a fully secure managed router solution providing selective resource access by configuring suitable access list (Layer 3 filtering), masking private IP addresses by configuring NAT on routers, configuring user authentication through TACACS or RADIUS servers, configuring authentication protocols those are available in Cisco IOS (like PAP, CHAP and AAA). 2. Network Management: "Manage and optimize your Intelligent Network" Tulip managed network services help you automate, simplify, and integrate your network to reduce operational costs and improve productivity. Designed to increase network efficiency and availability, our network services use valuable tools for reaching business and productivity goals. At Tulip, with over a decade of experience in this field we are sure to revolutionize the way you transact business everyday. Tailored to meet the needs of enterprise networks, Tulip network managed services can help enterprises meet their business needs by providing services comprising of: WAN/ Router Monitoring

24x7 proactive monitoring of the network infrastructure and devices. Provides real time visibility into WAN performance. Monitoring VPN and network nodes. Alerts when LAN/WAN performance degrades. Bandwidth management. Availability monitoring for WAN link and device.
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Enhance network security by tracking network vulnerabilities, and indicating devices nearing end of life . Manage network change and configuration management using device experts.

Switch Monitoring

Monitor switch ports for availability. Switch port mapping showing port connectivity. Detect and prevent broadcast storms/worms in the LAN. Live views of discovered switches and ports

Performance Management

Manage network performance through real-time reports of key usage metrics . Network management using tools (SNMP and WMI etc.). Monitor availability and response time statistics. Enhanced Security Management . SLA availability dashboards for networks. QoS management Monitor interface traffic, utilization and error statistics. Proactively identify performance degradations using threshold. Ticketing and scheduled delivery of reports and e-mails.

Fault Management

Automatically escalate critical alarms that are unresolved. Supports SNMP traps. Receive e-mail/ SMS notifications. Identify and troubleshoot network issues before they affect
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productivity.

Proactive surveillance and automated troubleshooting. Automatically execute self healing scripts/ programs when a fault occurs.

Vendor Management

Liaison with the 3rd party vendors Maintain 3rd party SLAs

3. Server Management : Reliable, round-the-clock management of your critical technology assets To move ahead towards your goals with confidence, you need a high-availability server environment to support your critical business applications. With multiple options to choose from, Tulip Server Management services deliver what you need to succeed. We realize the need for your servers to be running with 99.99% uptime as well as being updated with the most current software and service. It is our job to manage your servers 24*7 and we are here to take that responsibility off your shoulders. Tulips server management services provide end-to-end management of your server environment, depending upon your needs. We support all leading operating systems, offer round the clock monitoring through our network operation centers, and deliver best-in-class services. Tulips server management services include: Proactive Monitoring

24x7 monitoring and management of server hardware, operating system, and customer URLs. Monitors CPU, memory and disk utilization. Monitors services such as HTTP, SMTP, IMAP, DNS, LDAP etc.
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Windows server monitoring. Backup log Monitoring. Event log monitoring.

Fault Management

Identify service response time degradation. Ticketing and reporting. Automatically execute self healing scripts/ programs when a fault occurs. Monitor, record, classify and resolve OS problems.

Performance Management

View active processes and installed software details Identifies servers running on low disk space. Mail traffic / services based events & alerts. Exclusive dashboard reports for Active Directory, Exchange and MS-SQL. SLA availability dashboards for servers. Scheduled e-mail and reports delivery. Escalation of issues. Complete Management of Web servers and critical Web services. Incident management, system administration, and change management technical support .

Security audits and vulnerability management

Patch Management

Security patching and anti-virus management. Software distribution and regular patch updates.
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4. Database Management : Your database is your repository of critical information and its smooth functioning is essential for all your operations. Our expertise extends globally, with SLA based remote and 24x7 database administration support. Our services range from database design installation, upgrades, backup/ restoration, performance and capacity management. With multiple levels of management to choose from, Tulip can provide Database Management services to augment your existing capabilities or to provide complete 24x7 advanced supports. Our database management Proactive monitoring

services

include:

24x7 monitoring and reporting. Optional database clustering services. Control multiple versions of documents and provide version audit trails. Monitor availability and response time statistics.

Performance management

Performance tuning and management. ITIL based change and incident management. Scheduled report-mail delivery. Database installation and configuration. Backup and disaster recovery planning. Exclusive dashboard reports for active directory and Exchange.

Security Management

Maintain asset security, auditing, asset reliability and availability. Database security and user access management.
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Fault management

Automatically escalate critical alarms that are unresolved. Troubleshooting and ticketing. Real-time diagnosis & Data restoration. View active processes and installed software details.

Back-up and Recovery

Data backup, restore, and deleted item retention. Flexible storage options and control for the database.

5. Managed Messaging Services : Users expect anytime-anywhere access to their email, contacts, and calendars with complete availability, yet messaging systems are increasingly difficult and expensive to manage. Tulip can address these needs with our Managed Messaging Services, providing end-to-end, managed messaging solutions, thereby reducing the total cost of ownership.

a. Standard Managed Messaging Services Features Each of our solutions include the following features: Proactive monitoring

24x7 monitoring and management of the messaging infrastructure and application . Increased Availability and Data Redundancy. Advanced diagnostics and measurement. Comprehensive performance reporting. E-mail Archiving.
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Continuous email, calendar, contacts, and task synchronization. Near-Real-Time Logging and alerts.

Performance Management

Exchange Server Administration Management. Scheduled Re-boots. Active Directory. Email Client Access and Features. Outlook for Web Access (OWA). Pop3/ IMAP4 Client Access. MS Outlook 2002 /2007 (MAPI). Implementation and ongoing maintenance of the Exchange system. Secure instant messaging, secure real-time chat. Remote access to your email address book. Calendaring and scheduling, contact and task management, and public folders . Global address lists and email aliases.

Security Management

Premium spam and virus filtering. Multi-layered email security to defend against spam, viruses attacks. Wireless data encryption. Remote IT management capabilities for passwords and other controls. Single sign-on. E-mail Protection Services.

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Back-up and recovery Management

Data backup and restorability. Flexible storage options and control for individual mailbox sizes. Effortless restoration of deleted email. Full-text search and retrieval on all parts of a message, including attachments.

b. Add-on Managed Messaging Services Features Tulip provides endto-end managed messaging, including these additional services:

Mobile messaging (Using TSync / Blackberry Services). Push e-mail services.

6. Helpdesk Services : Our help desk services give you the freedom to focus on your core competencies and provide a single point of contact to deliver the right level of support to your end-users, with the ability to scale as your business needs change. Tulip technology enabled Help Desk offers 24x7 dedicated services for lodgment, escalation, management of calls, as well as support packages aligned to Tulip expertise in technology and business solutions. Our state-of-art technology and conventional workflow processes lead to distinct improvements in customer satisfaction levels. The Tulip team, with a custom-tailored helpdesk solution allows you to gain a competitive advantage in the marketplace. Our helpdesk services comprise of:

Remote help desk for 24*7 IT infrastructure support and management. Providing single point of contact for customers of an enterprise across locations and geographies.
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IT Infrastructure support covering desktop/laptops, servers, operating systems, office productivity suites, email & browser support, network & connectivity issues, line of business & custom applications. Customer specific toll free number and e-mail services. Vendor SLA management and escalation matrix. Incident management or (trouble ticket management) for user queries, so each issue is logged and monitored until resolved. Workflow engine to move issues through a defined flow from open to closed, including monitoring that response time is within the guidelines of any existing service-level agreement (SLA). Remote management using remote troubleshooting tools for effective first call resolution. Knowledge base creation and updation. Asset & configuration management Single point for managing hardware and software assets using both remote discovery and asset tracking tools. Security management and virus control. Performance management and reporting. Change management Trend analysis and pro-active change planning.

7. Managed CUG Voice Solution : Tulip Managed Voice is a hosted Voice over IP solution brought to you by Tulip Telecom, a leading data telecom service provider in India. With over 17 years of experience in serving large enterprises, Tulip understands the dynamism and criticality levels associated with an IT infrastructural setup. Tulip's managed VoIP solutions help enhance the communication channels in your organization. Having the number one data network in India supporting your voice
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channel ensures seamless port-to-port connectivity. With our in-depth expertise in managing networks for large organizations, we guarantee the highest uptimes in the market ensuring your complete peace of mind. Tulip Managed Voice solution offers numerous advanced features that help increase employee productivity in your organization. Having free and unlimited intra-company phone calls not only ensures timely distribution of information but also enhances transparency. With the Remote Access feature, employees can access their personal extension "on the go" giving them an extended arm to operate with more flexibility. Our VoIP solutions enable your organization to follow the "always on, always there" model. The features are: Nominal investment, great profits The cost associated with Tulip Managed Voice services is nominal, with only a one-time investment required for the IP phones. The recurring charges are minimal and enterprises can take advantage of these services to substantially bring down their annual telephony costs along-with enjoying a whole host of advanced benefits. Administration Tulip's Managed Voice solutions provide a user friendly web portal (GUI) which simplifies the management of extensions within an organization. Using the Admin Console, the administrator can perform the necessary administrative and management functions such as adding or deleting users, Security The design and architecture of the Tulip Managed Voice solutions meets stringent security standards providing end to end information protection and maximum network and data security. All the data that travels to and
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enabling

or

disabling

specific

users

etc.

from Tulip's network is filtered appropriately by the companys firewall and encrypted using industry leading standards. All our servers are fully redundant which further ensures reliability. Robust network support The network management for the Tulip Managed Voice solution ensures lower total cost of ownership and easier management. The entire service is managed 24x7 by Tulip's ISO 200001 certified Network Operations Center by a skilled team of certified experts and industry standard processes.
Rural Connectivity

Connecting people who live in rural environments is a major challenge. Most rural populations live out-of-reach of the existing communications infrastructure and the rural environment poses numerous economical and operational difficulties such as rough terrain, limited power supply and dearth of skilled labor. To capitalize on the potential, customers need a smart communications solution designed for the rigors of rural environments. With over 18 years of experience in provisioning and managing large networks for our customers across the industry verticals, Tulip has the expertise to act as technology advisor for our customers. We analyze your current IT infrastructure and enable you to draw lines between operational and intentional costs. Tulip helps in defining the detailed architecture based on your chosen strategy and your business direction creating a blueprint for you to envision the future. Tulip provides connectivity using multiple wireless technologies for access in the rural areas. Unlike other solutions, that deliver limited bandwidth and are designed primarily for voice, our solutions are IP
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based using wireless technology and deliver the highest quality of voice, data and video. With the largest wireless rollout infrastructure and the combination of the highest levels of networking skills, Tulip emerges as the most trusted partner for rural and beyond-the-metro connectivity. Benefits of Tulip solutions for Rural Connectivity

Cost effective to make business sense. Enable rapid return on investment (ROI). Easy to install and simple to maintain. Robust - capable of withstanding extreme temperatures and the harsh rural environment. Highly scalable and flexible.

Data Center

Today, business requirements demand an always-available core infrastructure. With more than 18 years of experience in managing the infrastructure, Tulip delivers fully and shared managed hosting solutions. Tulip has the skill sets, resources and infrastructure to completely manage your mission critical sites and applications. With mature service delivery practices and security standards, Tulip has been able to set the highest service delivery standards in data centre services. Whether you are looking for collocation services or building your own data centre, Tulip is your ideal partner. Enterprises having complex requirements of server hosting, security, network device hosting, back-up and storage can avail Tulip IT infrastructure services; being powered by Tier 3+ datacenters in Delhi, Mumbai and Bangalore. These data centers are ISO 20000 -1 & 27001 certified and provide you with world class infrastructure to co-locate your
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business critical IT equipment. Tulip also provides you with various managed services options that allow you to completely outsource to the experts while you concentrate on your core lines of business. We also specialize in delivering turnkey data center build out projects. Salient features of the Data Centres:

Level 3 Data Centre processes Building designed as per Seismic Zone 4 specifications Carrier agnostic services allow you to connect with any BSO for your connectivity needs Access to TulipConnect MPLS Services, India 's largest MPLS VPN Network Highly redundant and high speed internet bandwidth availability Complete trend analysis and reporting capabilities Stringent SLA terms

Tulip Data Center Infrastructure and Facility Services The state-of-the-art world-class Data center Facilities are custom designed with raised floors, Precision air-conditioning with accurate temperature and humidity control systems with separate cooling zones. They offer the widest range of physical security features, including stateof-the-art smoke detection and fire suppression systems, motion sensors, and 24x7 secured access with biometric & proximity card readers, as well as video camera surveillance and security breach alarms. Tulip Facility services include: Physical Security The entire infrastructure is housed in a very secure environment. The
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building is manned by armed guards 24x7 and has a five-layer security system including:

Manned access Card reader Man-trap Biometric scanning Smart cards Caged area (optional) Premise monitoring using IP video surveillance

Network Security- Secured Connectivity

Intrusion Prevention System at Gateway Level. Shared Firewall protection at Gateway Level.

Power Tulip Data center provides you with redundant incoming power lines and always available power infrastructure. Further, every rack has 3KVA power per rack availability with two separate redundant power supplies. Independent and 100% redundant UPS: 1+1 with 30 min battery backup at full load along with Dual Bus Redundancy. The generator is further backed up by another complete capacity generator. Precision Air conditioning The entire data center has a precision environment cooling system with accurate temperature and humidity control systems with separate cooling zones. The racks have been installed in the data center in Cold and Hot aisle formations, keeping the rack heat, smooth air flow and air quantity
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requirement for each rack in mind. The data centre is configured to deliver a temperature control of (202) C and humidity control of (505) % RH. The dust control is up to 5 micron level to ensure air movement control. Fire Detection Tulip has well defined Fire and heat detection sensors above the ceiling and below the raised floor. The gas based fire suppression system uses Fire Master 200 (FM200) fighting system. Earthquake Measures The Tulip Datacenter Building is strengthened as per Seismic Zone 4. Water leak detection (WLD) Tulip has the facility of water leak sensor cable, 4 zone panel. Master Rodent System Master VHFO Console Ultrasonic Pest Repeller, 12 transducers included. Tulip Data Centre Service Tulip provides collocation services based on both dedicated and shared hosting models. Dedicated collocation: Tulip co-lo offering allows the customer to bring their own hardware and software and co-locate the same at Tulip Data Center with the required rack space and Internet bandwidth. Customer by doing so gets the
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following advantage:

Advanced power management facilities and a very secure environment for your applications Fire alarm, smoke detection and fire suppression systems UPS and generator power backup Precision Cooling systems for protection of equipment Warm rebooting of servers Data Cabling Basic physical security 24x7 on-site monitoring of network connection and server availability Port Availability Report generation Managed Services Caging of co-located area (optional service) Vendor management services

The Data center also offers workspace area for customers that may desire so. Premium Shared Hosting Services Tulip Telecom offers full flexibility to its customers by providing shared and dedicated services as per their hardware, OS (Linux/Windows) and standard application software specifications. Hosting services include:

Connectivity either on Data Transfer/ Port basis IP bundled per server Shared Firewall/ Shared Network IDS / IPS DNS services
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System Health Monitoring Database and Mail Administration Backup Services Web Statistics Reporting Caged environment (Optional service) Vendor management services

Managed Services Applications and infrastructure hosted in Tulip Data center is completely managed by experienced specialists. Tulip offers the following managed services for applications and equipment hosted in the data center. Tulip suite of managed services include:

Server administration and management Network management Database administration Managed intrusion prevention services (IPS) Firewall Management Vendor Management

Disaster Recovery and Business Continuity Todays businesses run on foundations built on IT. Any disruption in the IT backbone and mission critical applications could mean significant business loss. Tulip provides Disaster Recovery and Business Continuity Services to ensure that your every business critical application is always available to you. Customer Work Area

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This service provides customers the facility of a dedicated work area within the Tulip Telecom premises. The work area will be in close proximity to the Data center and will have connectivity to customer rack area.
E Governance Infrastructure Services

Seventy percent of India's population lives in rural areas, which are underdeveloped in terms of infrastructure. Over the last decade has Government of India has taken multiple e-governance initiatives to remove the long-existing digital divide. The National eGovernance Plan (NeGP) of the Government of India, very clearly lays out the guidelines for roll out of such networks. Tulip provides complete operation and management services for projects under the plan in accordance with the guidelines laid down by the Government. The Governments e-governance initiatives allows the State to provide various Government to Citizen services and provides a unified communication network to all Government offices across the country. Tulip has been a preferred Government partner for many years now and has completed a large number of projects in the public sector. Tulip has completed various IT projects with the Central and State Government institutions. The company holds the credit for setting up the Akshaya Network in State of Kerala, thereby creating the first wireless district in the country. The project has received various national and international accolades, and has become the role model for network deployment in rural areas. Tulip Telecom is rightly poised and has extended its expertise in rolling out projects across the government sector having successfully undertaken
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large E-Governance projects such as Haryana SWAN, West Bengal SWAN, ASSAM State WAN and MP State Wide area network. Other key projects include Goa State Data Center, MPCTD, UPCTD, MP State electricity Board, PSEB, GEB, Ernet, NIC, Elcot, PNB and project Gyan Sanchar in one of the remotest corners of rural India in Madhya Pradesh. Besides this, Tulip is also working with some large nationalized Banks in the country to provide infrastructure for the mission critical environments. Some of the services that Tulip provides to State Governments include: State Wide Area Networks (SWANs) : Tulip has the financial and operational resources to provide the entire State Wide Area Network infrastructure based on industry standard technologies. The company has skill sets to design, deploy, operate, manage and maintain the entire network, connecting all State Head Quarters, District Head Quarters, Block/Tehsil Head Quarters and also all respective horizontal offices. Tulip can further extend the network to every Panchayat, Citizen Service Centers or kiosks that may be set up across the State. Tulip not only provides and operates the network equipment, but also provides MPLS VPN bandwidth to extend connectivity to every State Government office in the cities, towns and villages. This connectivity is provided through Tulip's state of the art MPLS VPN network, which is the largest, such network in India. State Data Centers: State Data Centre (SDC) has been identified as one of the important element of the core infrastructure for supporting eGovernance initiatives of National e-Governance Plan (NeGP). Under the
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NeGP, State Data Centers consolidate services, applications and infrastructure to provide efficient electronic delivery of G2G, G2C and G2B services. These State Data Centers also provide many functionalities like Central Repository of the State, Secure Data Storage, Online Delivery of Services, Citizen Information/Services Portal, State Intranet Portal, Disaster Recovery, Remote Management and Service Integration etc. SDCs also provide better operation & management control and minimize overall cost of Data Management, IT Resource Management and Deployment. Common Services Centers (CSCs): Tulip's vision of reaching all villages by 2009 is in consonance with the Government plan to set up Common Services Centers (CSCs) Scheme for providing support for establishing 100,000 Common Services Centers in 600,000 villages of India. Tulip partners with state governments and CSC operators to provide connectivity as per the Scheme approved by the Government of India, which envisions CSCs as the front-end delivery points for the Government. The objective is to develop a platform that can enable Government, private and social sector organizations to align their social and commercial goals for the benefit of the rural population in the remotest corners of the country through an IT based services model. The company provides connectivity using wireless technology for access in the rural areas in the licensed and unlicensed bands. Unlike other solutions, that deliver limited bandwidth and are designed primarily for voice, our solutions are IP based and deliver the highest quality of voice, data and video. With the largest wireless rollout infrastructure and the
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combination of the highest levels of networking skills, Tulip emerges as the partner of choice for rural and beyond-the-metro connectivity.
Consulting & Advisory Services

With more than 18 years of practical experience in IT solutions and service delivery, gives Tulip the solid foundation to act as the trusted advisor to the Government sector to optimize their IT infrastructure. Tulip Infrastructure Advisory Services map your business strategies to the necessary IT infrastructure and enables you to achieve business goals efficiently. Tulip's consulting team comprise of senior networking and communication experts with vast experience in the fields of consulting and technology. Tulip provides consulting in the fields of advanced IP, advanced routing, switching, and wireless/ wire line networks, VoIP, IP telephony, Video conferencing, Telepresence, MPLS and Data centers. The company's consultancy scope usually includes network engineering, design, consolidation, as well as outsourcing. Tulip solutions enable companies to create and successfully deploy IT practices and solutions that allow an immediate productivity boost and significantly reduce operational costs.
e-LAN Solutions

"High

speed

Bandwidth

for

Large

Businesses"

e-LAN is a Metro Ethernet enterprise connectivity solution based on Tulip's country-wide multi redundant fiber network across all metros of the country. Tulip's e-LAN solution offers bandwidth ranging from 10 Mbps, 100 Mbps up to 1 Gbps. This is a tailor-made solution for large organizations as bandwidth can be scaled-up as per the requirements. Enterprises can now bridge these fiber-based connections with a
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dedicated Ethernet city-to-city connection to two or more of their locations, extending the applications to all major metros over an MPLSbased core network. Features and benefits:

Dedicated metro Ethernet fiber connectivity. Scalability to add bandwidth on-demand as business grows. SLA backed services with uptime in excess of 99.5%. Multiple redundancies at all points of the network. Seamlessly Connect Multiple Locations to access mission critical applications like Voice, Video, ERP and other business related applications All cities connected over high speed fiber infrastructure. Proactive monitoring of all links. 24 x 7 support from our world-class ISO 20001 and 27001 certified NOC.

Your organization can benefit from a large range of metro Ethernet solutions which are currently been offered:

Point to Point eLAN Connects: Available in 10 Mbps, 100 Mbps, 1Gbps & 10 Gbps, Tulip ensures an always on, scalable and economical interconnect between your two sites on a point to point model. Based on our award winning multi carrier, multi homing MPLS service delivery platform, you can trust us with your key location connects, whether they be your central to site location connects or DR based application connects. Organizations with critical security constraints or stringent compliance requirements might benefit from our flexible and highly scalable point to point
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service without compromising on its organizational security.

Multipoint to Multipoint eLAN Connects: Available in 10 Mbps, 100 Mbps, 1Gbps & 10 Gbps, Tulip Multipoint to Multipoint Connects provide an any to any WAN functionality to an organizational setup. With a high availability MPLS core and access on Ethernets, all your major offices can operate with a LAN like flexibility and work in an unobstructed and secured environment. There are substantial cost savings which a Tulip "any to any" Ethernet can provide to your organization and at the same time, ensure highest collaboration and productivity levels.

Tulip Network Architecture Tulip network has twelve centers for traffic aggregation, each of which is dual-homed to the core routers over STM-1/DS3 capacity links. These links are not only in redundant mode, but also follow independent fiber routes between the POPs. All the remote aggregation points are connected to the core network over redundant paths allowing connectivity to be maintained even in times of link failures. This design provides unmatched levels of core network availability.
Enterprise Mobility Solution

Ensuring Security on the Go. Tulip EMS (Enterprise Mobility Solution) is a managed SSL VPN solution providing high speed connectivity and endto-end security to the enterprises. It enables customers to access their corporate VPN from anywhere in the world, using any device ie PC, laptops, PDA. It provides secure, cost-effective VPN services for
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customer applications and other company resources. It eliminates the need for enterprises to buy or manage a SSL box at their premise and invest in capex and opex. Our experienced security teams perform the implementation and 24x7 monitoring and management of the system. This keeps support costs to a minimum and leads to a lower total cost of ownership (TCO).

Key features and benefits:

Seamless integration with Tulip MPLS network. Access to corporate resources via a web browser from anywhere in the world. 24x7 SLA backed service support. Can be used as backup, as an extranet solution or to provide access to mobile executives. WAN acceleration. Scalability.
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Most advanced security features including Network access control, Data leakage prevention and Endpoint compliance. Scalable solution depending upon customers need for licenses.

A cloud based solution powered by Tier 3 data centers.

International Connectivity

Today, enterprises are focussed on creating powerful data and communications network to achieve IT efficiencies and advance every aspect of their business. Tulip Telecom delivers Global data connectivity solutions to support network, infrastructure and application needs, while creating enriched capabilities, flexible, highly secure and full-proof solutions. Our Global Connectivity Tulip provides enterprises with the cutting-edge technology, transforming business to their advantage, complementing customers existing connectivity, infrastructure capabilities and TCO objectives. Tulip Telecom offers full design and implementation of the Global data connectivity services through fully managed next generation networks, which connects major global business destinations. Tulip global network connects to strategic markets worldwide in over 300 countries across 4 continents. It connects customer's global offices seamlessly by the help of reputable partners providing high speed connectivity with the end-to-end network management. International Connectivity solution benefits:

Global reach.
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Carrier agnostic. High network availability. 24*7*365 Global NOC support. Industry leading SLA's. Ease of Deployment. High Scalability. Security. Single point of contact. World-class service delivery.

End to end Network Management. Global MPLS Solutions To address the surging need of MPLS VPN connectivity across the globe, Tulip Telecom delivers a secure, high performance Global VPN network to gain full advantage of flexibility. Equipped with the latest networks and technology, Tulip Global MPLS VPN solutions allow customers to share mission critical data, voice and video across a secure, scalable platform with high levels of security. Our Global MPLS VPN solutions have a rich set of features that include multiple classes of service, scalable bandwidth, network topology options and the right choice of interfaces. The whole network is built on a carrier-grade, IP based platform, offering greater security and redundancy. Tulip provides commitment to quality by providing stringent SLA backed practices. Global MPLS VPN offers an ideal solution for organizations seeking a flexible, cost-effective solution that will scale as business grows. Tulip helps organizations achieve operational and financial efficiencies via the 4 Classes of Service (CoS) to prioritize network traffic, ensuring
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critical applications are serviced first, optimizing access link utilization. This allows the end customers to optimize costs and performance while allowing higher priority traffic (e.g. VoIP or business critical applications) to be carried without performance degradation. The Tulip Global MPLS VPN service provides four classes of services per single physical port on its backbone. Utilizing an end-to-end, Layer 3 infrastructure with advanced MPLS features, Tulip Global MPLS VPN solutions provide secure network connectivity, without the need for private infrastructure. Tulip's International Private Leased Circuit (IPLC) Tulip IPLC offers cost-effective and reliable connectivity to meet your business needs. Whether you are transmitting data, video, voice or multimedia applications, we have the global network reach, operational support and the expertise to deliver the right solutions for you. Tulip provisions full end-to-end International circuit from the customer sites, making the customer deal only with Tulip on all matters of provisioning, liaisoning, service ordering, fault monitoring, support and billing. For any fault reporting/troubleshooting, Tulip will act as a single point of contact to resolve the services. Tulip IPLC solution is reliable, secure and has a high level of redundancy on different cable systems. Tulip delivers protection in order to ensure continuity of your IPLC in the event of cable cut on the primary route. Tulip provides the necessary reliability and diversity by allowing data to on a transparent auto switchover mode to a different path if a link or device fails. This is ensured by our Network Management team. Our diverse cable networks speak of path diversity available to our customers.

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Ethernet Private Line International Ethernet Private Line offers an always-on, dedicated connectivity at speeds of 1Mbps to 1Gbps, backed with a comprehensive Service Level Agreement (SLA) and 24*7*365 customer Support, ensuring maximum service availability. Tulip International Ethernet Private Line service extends the benefits of Ethernet technology to a WAN solution which is more cost-effective and eliminates the need for separate inflexible networks. It enables the creation of a single next generation multi-service WAN that can transport Voice, Video and Data traffic, in a reliable, convenient and an economical manner.
Managed Video Conferencing

World seems smaller, with Tulip hosted video solutions. Now there are no constraints of distance, geography and time zones. Tulip Hosted Video is an Enterprise High Definition (HD) Managed video conferencing solution that enables you to communicate and collaborate without the need of a face to face meeting. It is an end-to-end, secure, hosted video service that allows you to connect multiple video systems into a single video conference without the need to purchase and manage expensive bridging equipments. Service Features: Video Connect- Seamless integration of MPLS, Internet and ISDN links for traffic classification, traffic Prioritization, bandwidth management and traffic monitoring. Endpoint- High Definition capable endpoints for video conferencing. Bridging services- this includes Standard Definition and High Definition
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bridging services. Multipoint conferencing take place using MCU hosted at Tulip Data Centers. Video Recording/streaming/webcast servicesRecording on-going

conferences, archiving them & Streaming live video on demand basis. Customer Web Portal- For scheduling & Managing the Video Conference. Conference Support- 24*7 Video Network Operation Centre (NOC) support ensuring high network performance and availability. Total Video Outsourcing- all aspects of the Managed video environment are covered. Key Benefits:

India's first HD bridging service. Single point of contact for all VC requirements. Cost advantage. Save more than 33% per year on your VC costs. End-to-end video service including endpoints, central infrastructure and networks. Collaboration with Polycom- the world leader in Video Conferencing. Available across 2000 locations over Tulip MPLS VPN network. World-class Video infrastructure, people and processes. Secure communication backed by firewalls placed at the Data Centers. Flexible solution- transparent & flexible pricing.

INDUSTRY SOLUTION
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BFSI

Banking, Financial Services & Insurance Our solutions for BFSI vertical focuses on key issues the BFSI industry faces with technology. With the extensive experience and in-depth understanding of the industry, Tulip has developed innovative, best-ofthe-breed solutions to meet head-on, the present and future needs of the customer. Tulip has helped leading banks, financial institutions, and insurance firms resolve complex business challenges with secure, reliable services. The company offers total banking solutions that not only take on today's challenges but keep them ahead of the competition. Our comprehensive and cost-effective banking solutions include network integration, branch connectivity, and internet access and managed services, supported by our on-site and remote technical expertise. We have the required experience in managing and provisioning large networks across geographies. With the state of art delivery center and large pool of certified technical resources, Tulip provides a wide range of service offering, enabling our customers to gain an edge over the competition in the industry. Tulip is credited with creating one of the finest Wide Area Networks for The Bank of Punjab in the year 1999. Tulip has helped PNB deliver better customer service hence leading to higher customer retention & revenue generation.-S Sundaram, Chief IT, PNB. Over the past decade, Tulip has worked on many large projects and has developed significant skill sets in this domain. We have helped HDFC
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Bank connect 470 branches dotting every region of the country. In a letter to Tulip Mr. C.N. Ram, IT head HDFC Bank, stated -One of the cornerstones of our success has been our technology strategy. It would not have been impossible to achieve our goals without the support of Tulip. While we have been demanding the near impossible, you have delivered to our exacting standards and striven harder to keep ahead of competition. It has been our constant endeavor to address all the technology needs of our customers in order to help them reap business benefits. Tulip solutions for the BFSI industry include: Enterprise Communication Solutions ATM Connectivity- Tulip provides anytime, anywhere banking with various delivery mechanisms like internet banking, tele-banking and ATMs, which can be well connected across the location and centrally controlled. Branch/ DSA Connectivity- Being the largest MPLS VPN connectivity service provider in India, Tulip can offer connectivity to all your branches, DSAs and partners across the country. To cater to the high bandwidth availability requirements, the company gives its customers access to the most extensive fiber network in India. Intra-city Connectivity- With India's largest IP NGN network spanning across 2000 locations, Tulip helps banking and financial institutions experience cost benefits by providing stable intra-city connectivity, ensuring uptimes in excess of 99.9%. Corporate Internet Access- Tulip provides internet access on wireless as
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well as on fiber optic last mile in large cities. The company specializes in providing 10 Mbps bandwidth connectivity to the financial institutions with the highest service levels. Rural connectivity- Unlike other solutions, which provide limited bandwidth and are designed primarily for voice, our solutions for rural areas are IP based using wireless technology and deliver the highest quality of voice, data and video. With the largest wireless infrastructure roll-outs and the combination of the highest level of networking skills, Tulip emerges as the front runner in rural and beyond-the-metro connectivity. Leased Circuits- Tulip provides end to end dedicated connectivity over leased circuits across the country. We also help financial institutions in creating city wise metro Ethernet networks for an always on multi dimensional access involving thousands of desks. IPLCs- Our International Private Leased Line circuit offers point to point digital circuit with a dedicated bandwidth to financial institutions which provide bulk transport of data, voice and video.
Infrastructural Services

Managed services- Managed services include the entire gamut of services involving monitoring and management of servers, OS, network, desktop, database and messaging, supported on-site and remotely by the technical team. Tulip deploys industry best practices and proven solutions that allow banks and financial institutions to leave IT to the experts, while they concentrate on their core line of business. Datacenter Collocation and Hosting services- Banking and Financial
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institutions having complex requirements of server hosting, security, network device hosting, back-up and storage can avail Tulip IT infrastructure services; being powered by Level 3 datacenters in Delhi, Mumbai, Navi Mumbai & Bangalore. FMS- Facilities Management Services from Tulip involve an effective combination of people, process and technology to ensure that your IT infrastructure is always up and running. We undertake complete responsibility of ensuring 24*7 on-site services, availability and performance of the customers IT Infrastructure as per SLA. Our skilled professionals, powered by best-in-class practices and state-of-the-art technology, deliver on-site customized solutions for facility and infrastructure need of our customers. Tulip has been maintaining large facilities for the BFSI customers across the country for more than a decade now. Tulip's end-to-end FMS solutions for financial institutions include Desktop management, Server & OS management, Database, Mail messaging and Network management.
Defence

Increased performance, utilization and sustained network availability Net Centric Warfare has become the key differentiator on how wars of the future would be fought. Enabling interoperability and convergence in diverse communication structures across Land, air and sea becomes quite a challenge. The ability to protect war assets and go offensive when required depends on effective communication, information assurance and info-security across a challenging terrain and various theaters of battlefield arena. The challenge lies in adapting legacy and proven processes to emerging next generation technologies that require higher bandwidth and assured linkages.
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Voice, Video and Data connectivity and other forms of communication under continuous threats of disaster and damage is a challenge for many organizations. The decision support systems in the command, control, computer and communication (C4) requirements rely heavily on information assurance and secure delivery. Intelligence gathering, surveillance, reconnaissance and the need to transport such data across various hierarchies and interfaces for decision support in the OODA (Observe Orient, decide and attack) cycle is critical. Dependence on wireless and wired forms of connectivity, choice of circuit switched and packet switched transport layers can define victory or loss. Interoperable networks, self healing and self configuring secure networks, management of bandwidth based on accepted dynamic rules define the order of the battle. Error prone or substandard forms of communication networks can be disastrous to precious lives and assets. Tulip can undertake any challenge in deploying networks in any terrain, under any diverse circumstance. The radio to handheld information assurance portfolio of services can be richly utilized by the Defence for its benefit. Tulip has been a fore-runner in setting up the best network support and service delivery infrastructure to manage and maintain large connectivity infrastructure for defiance environments. Our services range from the design, implementation and provisioning to monitoring and management of the IT infrastructure across different geographies under the defence purview in static and mobile forms of communication which are strategic or tactical by nature. Large programs such as Battle Management Systems, Tactical
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Communication systems, Army Static communications and Wide Area Networking systems, requiring system integration and critical multi-band, multi-mode and multi-platform network management, would find Tulip a natural choice. Our solutions for the Defense include: Communication Solutions Radios- Tulip can offer a wide variety of secure point-to-point and point to multi-point radios, either in fixed frequency or frequency hopping format as per various wireless standards. It can help establish linkages, conduct path profiles and RF survey in any terrain. As an indigenous radio solution provider, we can offer custom designed IP ready radios in any of the below mentioned standards in desired frequency band of your choice:

Wireless 802.11 a/b/g/e/n WI-FI. Wireless 802.16d WIMAX. Wireless 802.16e mobile WIMAX end to end solutions. PDH/SDH point to Point radios up to STM-4 strength. SATCOM solutions.

These radios come with custom antennas of your choice and can be ruggedized as per military standards if required. We also offer OEM solutions in radios if customization requirements are based on time constraints and serious deadlines. Network Integration- Defense needs secure and robust communication infrastructure which is highly reliable across the length and breadth of the country. Tulip has strategic partnerships with large proven OEM's and has
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a large pool of OEM certified support resources, providing scalable network integration solutions for the Defense environment. The ability to integrate the physical layer to Data and Transport layers through high bandwidth switches and routers, interoperability devices and exchanges make Tulip a natural first choice in complex wide and local area networks. These networks would be commissioned, maintained and supported by Tulip support services ensuring high uptime availability of infrastructure.
Government

Governments all over the country are striving to improve their quality of service, reduce costs and enhance efficiency. With an increased emphasis on providing citizens and corporate with world-class IT infrastructure solutions, Government dependence on IT has increased multi-fold. Government agencies require these solutions to enhance their internal processes, increase interaction with citizens/customers in order to achieve transparency and responsiveness. In Government sector, the need is clearly for:

Connectivity across branch offices, customers and public. Improve efficiency and responsiveness. Digitization of data in order to have smooth operations. Real time information availability allowing better governance. Need to reach people across the length and breadth of the state or any particular location. Reduction of operation costs by IT infrastructure deployment.

At Tulip, we provide technology solutions to the Government customers

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across the country. We have strong domain expertise and have leveraged our years of experience to develop ready-to-deploy networks. Our Government practice offers technology led solutions that have been specifically architected to suit the requirements of our customers across key government functions. Our services range from the network design, consulting and implementation to monitoring and management of the IT infrastructure across different sectors under the government purview. Tulip has been a preferred Government partner for many years now and has completed a large number of projects in the public sector. Tulip has completed various IT projects with the Central and State Government institutions. The company holds the credit for setting up the Akshaya Network in State of Kerala, thereby creating the first wireless district in the country. The project has received various national and international accolades, and has become the role model for network deployment in rural areas. Tulip Telecom is rightly poised and has extended its expertise in rolling out projects across the government sector having successfully undertaken large E-Governance projects such as Haryana SWAN, West Bengal SWAN, ASSAM State WAN and MP State Wide area network. Other key projects include Goa State Data Center, MPCTD, UPCTD, MP State electricity Board, PSEB, GEB, Ernet, NIC, Elcot, PNB and project Gyan Sanchar in one of the remotest corners of rural India in Madhya Pradesh. Besides this, Tulip is also working with some large nationalized Banks in the country to provide infrastructure for the mission critical environments. Our range of services for the Government sector include:
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Communication Solutions MPLS Connectivity- Tulip being the largest MPLS VPN service provider in India, offers a complete suite of services, enabling government institutions to outsource their rollout processes along with the management of the WAN network. To cater to the high bandwidth availability requirements, the company gives its customers access to the most extensive fiber network in India. Tulip offers hybrid connectivity solutions to implement and roll-out high uptime networks across every nook and corner of the country. Rural Connectivity- Unlike other solutions, which provide limited bandwidth and are designed primarily for voice, our solutions for rural areas are IP based using wireless technology and deliver the highest quality of voice, data and video. With the largest wireless infrastructure roll-outs and the combination of the highest level of networking skills, Tulip emerges as the front runner in rural and beyond-the-metro connectivity.
Telecommunications

With a rapidly changing business landscape in communication services, it is necessary for Telecom service providers to establish their brand as best in the market and at the same time transform their processes to support and launch new services continuously across multiple channels of communication. Our industry knowledge, decades of experience, technology insight and business acumen enable our customers to achieve their strategic goals. Today, telecom service providers are facing unprecedented challenges to
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improve operational efficiency and reduce costs with increasing industry consolidation, technology convergence and increasing competition. In this competitive arena, Tulip is helping telecom providers gain new agility in responding to change, with a communication practice that blends industry knowledge, targeted services, technology and functional expertise with a proven delivery model. Tulip has partnered with most of the telecom operator in India. The company is credited with providing last mile connectivity across almost every part of the country through innovative use of wireless and fiber optic. We can help you realize these high-performance endeavors and help enhance business competitiveness by providing innovative IT solutions that address core domain problems and provide superior value. Our solutions for Telecommunications are: Networking solutions Core Network Solutions

IP Services Fabric- Tulip helps telecom service providers in setting up point to point and multi point, partially and fully meshed networks, involving end-to-end monitoring and management of the customers network. Our core networking solutions ensure Quality of service (QoS), high uptimes, security and scalability. Wireless Backhaul solutions- Tulip helps building rugged and highly reliable wireless backhaul solutions with highest carrier capabilities. The wireless Backhaul links on 2.x/ 3.x/ 5.x & 10.x Ghz & 802.16d platforms which are ideal for long distance carriage.

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Internet Bandwidth- Telecom companies need a seamless, high-speed connectivity to connect with their network of affiliates, customers and offices around the country. Tulip offers you 24x7 dedicated Internet service which is fast, reliable and cost effective. Tulip, a Class "A" internet service provider, provides high bandwidth internet access all across the country. With access to multiple gateways and redundant routes, Tulip provides a world class "always on" internet experience. With extensive fiber networks in business centers of the top cities of India, Tulip can provide bulk internet upto STM 16 levels.
Clients

Engagement Lifecycle

Prepare Interviews & Information Gathering. Objectives Document.

Plan Site Feasibility Tests

Design

Install

Optimize Simulated Installation. Implementat -ion. Systems Migration & Testing. User Trainings. Process Implementati -ons. Monitoring.

Solution Landscape Design. Process & Service Management Design. Implementa -tion Plan. Migration Plan.

Existing Network Assessment.

Fault Management.

Platform Design.

Process Assessments.

Configuration Management.

High Level Vulnerability Design Development. Assessment.

Account Management.

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Business Case Presentation. ROI Justification. POC

Security Gap Analysis

Training Plan & Developm -ent.

Project Completion Sign off

Performance Management.

Security Management. Continuous Improvements & Fine Tuning

Our Clients

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OBJECTIVE OF THE RESEARCH

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As per the requirement of the project questionnaire established direct contact with the respondents for the purpose of my study, where the respondents were both the customer and non-customer of Data Connectivity Service provider, a leading Network Integrator and a Managed Service Player, TULIP, and as the objective was to study that which plan is more widely accepted out of connectivity service and traditional plan in the city of TULIP, I found out that the customers find connectivity service products a one-stop and hassle free solution for their needs of Enterprise Connectivity, Network Integration & Professional Services, Data Center Services, Managed Services, Value Added Services and Total Outsourcing Services. Because by way of these products they are also investing their money into the market, which was not available with the traditional products. The objective of the project is to Analyses the consumer behavior towards different data connectivity services. The research takes into consideration the view of the CIS of different businesses and the working executives.

Analyzing the various factors such as using of connectivity service.

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NEED AND SCOPE OF THE PROJECT

The project is a very good chance of getting pragmatic approach of
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Research Methodology. This gives the practical exposure to this field. Might understand all theories or concepts in the classroom coaching but this project has solved various queries that might have not been able to solve in the class. When did this project it suppose to develop a questionnaire and the thing which we thought is very easy job turned out a lot of questions like: Why will customer listen? Why will customers be interested to fill it? Etc. This has also made us approach various types of people and convince them for our purpose. The project in itself has a vast scope. This project has not only broadened our horizon of understanding the course but it has also cleared our vision as a Research student. We have segmented the customers depending upon their utility and we have clearly tried to bring out the factors that are making a brand successful. The project thus gives us a direct chance of performing a market research in the exact professional scenario.

RESEARCH METHODOLOGY
The topic of the project is MARKET RESEARCH & INDUSTRY MAPPING. The study was carried out with the objective to get an insight
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as to which of the plans out of Network Integrator and a Managed Services is more acceptable in the market of ABC city. DATA COLLECTION TECHNIQUES 1. PRIMARY RESEARCH Primary research included working with people and observing them. As the study was done with the Registered office of TULIP TELECOM, the observations were concerned with people working there, their work practices and ways of doing work. The method adopted for this survey was Exploratory Research since the main aim was to gain an insight in to the acceptance of the consumers for Connectivity Products, and what are the factors that lead to their decision while choosing a plan. A decision was taken to use the questionnaire method. The questionnaire was thought to be the most suitable because it allows structured, meaningful and uniform interaction with the respondent. The following steps enumerate the various stages of this project. Step1. Designing the questionnaire The first step in the research process was the formation of questionnaire, keeping in view the need for uniformity and specificity of information. A structured, non-disguised questionnaire was drafted keeping in mind that it will cover the objectives of the project. The questionnaire is drafted for the enterprises, which includes customers of lease line services as well as of other connectivity companies and also the general public. Step2. Deciding the sample size

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The sample size for the number of persons to be surveyed was decided to be 350 so that sufficient information and variability can be obtained. As far as the companies are concerned, the number of connectivity companies does not matter for the purpose of this project. The place of study is ABC city only. Step3. Collection of data The questionnaires were directly filled by the respondents, or a communication was made through telephone or personal meetings. Some of the questionnaires were mailed to the respondents. Step4. Classification and tabulation of data The data obtained through the questionnaire was then fed in to the computer and tabulated. The data was obtained through objective questions and was put in graphical form. This was done to facilitate analysis about the various aspects such as awareness level, major factors influencing people while buying an insurance cover etc. Step5. Analysis and Findings The data, as it was put in the form of graphs was easier to analyze. Interpretations were done and major inferences were drawn. 2. SECONDARY RESEARCH The secondary source of information included the data provided by the company. This data was of utmost importance for understanding the problem. However desk research was also carried out to enhance theoretical knowledge. Desk research included consulting books and Internet searching.

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3. DATA ANALYSIS The data provided and collected was processed, classified and fitted into charts and tables to make findings more meaningful. On the basis of these data, relevant conclusions and inferences were drawn and the results were interpreted objectively. IN BRIEF CENTRE RESEARCH TYPE : TULIP TELECOM LTD. : EXPLORATORY

RESEARCH TECHNIQUE : QUALITATIVE & QUANTITATIVE RESEARCH APPROACH : SURVEY TOOL USED DATA SOURCE SAMPLE SIZE : QUESTIONNAIRE : PRIMARY & SECONDARY : 350

SAMPLING PROCEDURE : STRATIFIED AND RANDOMLY

LIMITATION OF THE PROJECT

This being a convenience sample, the analysis may not be a
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true picture of the customer behavior.

Since consumer survey was part of class project, we found it little bit difficult to convince the customer to give their time for the questionnaire and the feedbacks.

Main limitation was availability of less time as per the specification.

The geographical limitation was major constraint as we are unable to cover more area to get accurate picture.

Cost of going this research was another constraint as we were limited to few areas because of limited finance.

Sample size is also not appropriate as per census.

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RESEARCH PLAN
Primary data collection through Questionnaire from people. Analysis of findings as primary data. Finding consumer behaviour towards using of connectivity service. Data Source: Sample size = 350

DATA COLLECTION METHODS: Data is collected by survey method through filled Questionnaire. RESEARCH INSTRUMENTS : Questionnaire is used to gather the information.

SAMPLING PLAN: Information is gathered form a sample drawn for different segments customer.

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OBSERVATIONS AND ANALYSIS

1. Number of Network user in the Office for Data Connectivity- Internet Category Less than 5 5-15 15-30 30-50 50-80 More than 80 Percentage Respondents 3% 28% 38% 22% 8% 1% Of

2. Bandwidth providers
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Category TULIP TELECOM BHARTI AIRTEL BSNL TATA COMM(BSNL) R.COMM OTHERS(HCL MTNL ETC.) CONNECT,

Percentage Respondents 12.9% 17.0% 14.5% 18.7% 12.7% SIFY, 24.2%

Of

OTHER(HCL CONNECT, SIFY, M TNL ETC.), 24.20%

TULIP TELECOM, 12.90%

BHARTI AIRTEL, 17%

R.COMM, 12.70%

BSNL, 15%

TATA COMM(BSNL), 18. 70%

3.

Percentage of using backup plan Percentage Of Respondents

Category

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YES NO

84% 16%

B UPPL ACK AN
NO 16%

YES 84%

4.

Number of organizations which are having international branches

Category YES NO

Percentage Of Respondents 72% 28%

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INTERNA TIONALB RANCH ES

Category 1

YES, 72

NO, 28

e l t T s i x A

0%

20%

40%

60%

80%

100%

AxisT itle

5. Using video conferencing Category YES NO Percentage Of Respondents 38% 62%

US ERS
80 70 60 50 40 YES, 38 USERS NO, 62

e l t T s i x A

30 20 10 0 AxisT itle

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RECOMMENDATIONS In spite of all the good factors and rating, still the discrepancies remain either in the part of entire company or on the part of a particular office operating in the state of the country. TULIP Telecom ltd. Delhi has some problem in which top management should take corrective measures in order to become more effective and efficient in its operation. a) The biggest loophole in this service lies in the recruitment process of an agent advisor. The responsibility to recruit a potential agent advisor lies on Associate Partner and other people in hierarchy. But these people wont concentrate and wont give priority to this work. They wont give time to the activity of recruitment as their main target remains to sell a policy. The main reason behind this is the competitions among employees in the company and secondary is the monetary reward. b) So there must be another department or group under same head who can look after the entire recruitment process of the agent advisor in the company. They should be organize in a sense that they should remain in the company as on appointed time and appointed date rather than in the field work. If company will able to overcome this basic problem than the workforce will increase which will ultimately led to increase in more business and growth of the company. c) The company should also concentrate in its expenditure. They spend a huge amount of money on converting a person into an agent advisor. But the percentage of people who finally get converted as an agent is very less. So the expenditure involves in the recruitment process goes in waste. Therefore company should give effective concentration on both the activity that is selling of policies and recruitment of an agent advisor.
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CONCLUSIONS
The combined effort of the training and the project undertaken has given me a better understanding of the connectivity market of my place of training, and therefore after the preparation of the project report certain conclusions can be drawn with respect to the acceptance level of connectivity products and traditional products and also to understand that to what extent the Data Connectivity Service, Network Integrator and a Managed Service are successful in the market.

More of the customers opt for Data Storage product because it gives the flexibility to save our data or information from the leakage.

It can be clearly seen that the todays age is totally connected with the IT instrument, so it helps to connect by Global Enterprise Connectivity Service.

Full suite of managed services including monitoring and management of the IT infrastructure including network, desktops, database, applications, server and OS. Onsite and Offsite facility management services.

Managed Video and voice, Management Messaging an Managed CE(customer equipments).

Therefore I reach to this conclusion that Connectivity Products of any company are attracting the customers more than Traditional Products because it gives complete outsourcing of the IT Infrastructure.

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BIBLIOGRAPHY REFERENCES Information from different websites like Using the MS_EXCEL for the analysis of the data.

Thank You

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