We are conducting a study about iPhone, and would like to ask for your opinions.

The questionnaire will approximately take you 10-15 minutes to complete. Thanks for your insights!

MAIN QUESTIONNAIRE

Do you use a smartphone or non-smartphone ? Smartphone Non-smartphone 1 2

What Brand of mobile Phone do you currently own? Nokia Sony Blackberry Samsung Apple HTC Others 1 2 3 4 5 6 7

What Brand of mobile Phone do you previously own? Nokia Sony Blackberry Samsung Apple HTC Others 1 2 3 4 5 6 7

Have you use the following APPLE product? iPhone iPad iPod 1 2 3

iMac MacBook Others

4 5 6

Which color would you like for your phone? White Black Sliver Red Others 1 2 3 4 5

Have you bought mobile phone for your family or children? Yes No 1 2

Will you be interested in other Low-end products offered by Apple in the future? Yes No 1 2

What method of interaction do you prefer when using mobile phones ? Touch Screen Keypad Physical Button 1 2 3

Please describe your decision making to buy a new mobile phone? My own decision My family or my partner decision Others 1 2 3

What is the MOST important factor to you in choosing a Low-end products ?

Mobile platform Features Pricing Name of brand Easy to use Others

1 2 3 4 5 6

On average, how many hours a day do you use your mobile phone? 1 or below 2-3 4-5 6-7 8-9 10 or above 1 2 3 4 5 6

Which of the following functions do you use the most? Generally browsing the web Watching video Listening to music Checking emails Sending text messages Making and receiving calls Playing games Reading news Chatting & Communicating 1 2 3 4 5 6 7 8 9

Please describe your decision making to buy a new mobile phone? My own decision My family or my partner decision Others 1 2 3

DEMOGRAPHICS

What is your gender? Male Female 1 2

Which of the following groups best describe your age? 18 or below 19-24 25-29 30-34 35-39 40-44 45-49 50-54 55 or above 1 2 3 4 5 6 7 8 9

Please indicate your occupation. Professional Manager Executive Businessman White collar Blue collar Housewife Student Retired Unemployed 1 2 3 4 5 6 7 8 9 10

Please indicate the range of your monthly HOUSEHOLD income. Under HK$16,000 HK$16,000 HK$19,999 HK$20,000 HK$29,999 HK$30,000 HK$39,999 HK$40,000 HK$49,999 HK$50,000 HK$59,999 HK$60,000 HK$69,999 1 2 3 4 5 6 7

HK$70,000 HK$79,999 HK$80,000 HK$89,999 HK$90,000 HK$99,999 HK$100,000 or above

8 9 10 11

Please indicate the range of your monthly PERSONAL income. No income Under HK$10,000 HK$10,000 HK$11,999 HK$12,000 HK$14,999 HK$15,000 HK$19,999 HK$20,000 HK$29,999 HK$30,000 HK$39,999 HK$40,000 HK$49,999 HK$50,000 HK$59,999 HK$60,000 or above 1 2 3 4 5 6 7 8 9 10

< Thank you and this is the end of the questionnaire >