It is a major issue in Pakistan. people do not understand marketing and creativity & are running after wrong things.

Salman Wassay from Ufone says advertising in Pakistan thrives on mediocrity. There's a lot of advertising clutter. Wicket girney k replay se pehle ad play ho jata hay. The world emits 30bn tons of carbon emissions into the atmosphere. Global goal to reduce this to 4bn tons by 2050: Javed Jabbar Sohail Ansar, ceo of groupm says data is the area of the future and groupm is out there to acquire and invest in consume data. Follow = limited success. Be creative = unlimited success. more and more money is going to be spent on research and to understand the consumer. Tarangg did not sing and dance. Tarang's essence was that it is a tea whitener. They simply sold this idea of liquid tea whitener. 'Apple sold 3mn iPads in 3days. Log mar rahey hain lene k liye. Aap k brand har store pe hain. Unn pe kaun marta hay? Every brand is in trouble. If someone says their brand is successful, they're deceiving you.' Sooper is the first soft-biscuit of Pakistan. For every 4% of GDP growth, Pakistan will need 6% growth in energy consumption, conversely increasing CO2 footprint. "Can there be growth in value instead of volume", states Javed Jabbar The world emits 30bn tons of carbon emissions into the atmosphere. Global goal to reduce this to 4bn tons by 2050: Javed Jabbar Democracy is used to smooth out the rough edges of capitalism. Together they create the dream called the free market! #Pakistan was 1 of the 1st countries to launch a nation-wide population control program in 1960s #marcon2012 Javed Jabbar Pakistan has appoximately 70 million strong middle class. If you shut down an aircraft engine midflight, it crashes. Same case with marketing after product acceleration. 1.5 billion servings of #Coke every day! The most visited page on facebook in Pakistan is #CokeStudio. #CokeStudio is the best thing to come out of Pakistan in the last 10 years, according to #Newsweek. #Coke is the most spoken word in the world after 'Ok'. Apparently the power of the social media is the in discussion in every marketing conference. Technology is becoming bigger. Devices are becoming smaller. We are becoming dumber. Marketing ideas should be people driven, not product driven. The power of an idea and a powerful insight! Dirt is good! Every brand has to have a strong idea. A business is only small unless you start thinking big. Large organizations are highly risk averse. They need to gather courage to say and do whats right and engage with consumers. Sales gets you tomorrows sale. Marketing is ensuring sales after 10 years.

Pakistan spend annually $2 billion on phones and $3 billion on telecom services huge opportunities for growth #marcon2012 Pak In top 10 countries based on a population of $100mn+ and economy of $150mn+!!! Adjusted Pakistan Economy amounts to $285 billion annually and people think we are insignificant. The automotive sector revenues are higher than $2 billion p.a. In the last 6 years, profitability and net sales of all companies have doubled. The hotel and restaurant market is approximately is worth approx. $2 billion p.a. Pakistan is also, allegedly, the 3rd largest mobile handset importer. Pakistan has approximately 250k people in the "super rich" category. This is high by a global standard. Pakistan has approximately 70 million strong middle class. #pakistan will be the 4th most populated country in the world by 2050.