Sales Promotions in Shoper 9

January 2010

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Objectives
Sales Promotion Definition Existing schemes in the market Overview of schemes offered by Shoper 9 Sales Promotion Features Important Configurations Sales Promotions in Billing Limitations of the feature in Shoper 9

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Sales Promotion
A Sales Promotion is an activity in the retail business aimed at: Increasing market share and sales income Retaining customers Improving business profitability Providing goods at competitive prices

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Existing Schemes in the Market

Examples of schemes in the market: Buy any merchandise, get 10% discount Buy a shirt at a discount of 20% Buy 3 trousers for Rs.999 only Buy 2 T-shirts and get the 3rd one at 50% discount Buy 2 shirts, get 1 Shirt free; Buy 3 shirts, get 2 shirts free; Buy Goods for Rs.5000, get 15% discount

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Overview of Schemes Offered by Shoper 9

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Shoper 9 Sales Promotion Features

Sales promotions can be defined based on: o Item classification (Product, Brand, Style, Shade & Size) o Stock Number o Selected or All items o A combination of items o Happy hours o Select period or days/all days o Select customers/all customers/customer price groups o Highest or Lowest valued items

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Shoper 9 Sales Promotion Features

Define Sales Promotions at the head office as well as POS locations Send sales promotions details from head office to POS locations through the synchronisation process Easy to define and operate Facility to copy an existing scheme for use Editing/changing of defined schemes disallowed Importing of schemes from an external source, like MS Excel file in .xls or CSV format Prioritise schemes for use in billing Activate expired schemes, also extend existing ones Apply schemes automatically or manually in billing

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Shoper 9 Sales Promotion Features

Options to manage Sales Promotions available in Shoper 9 HO & Shoper 9 POS o Activate Sales Promotions o Deactivate Sales Promotions o Change applicable period for Sales Promotions o Archive Sales Promotions o Change Priority of Sales Promotions o Change showrooms where Sales Promotions are applicable (only in HO) Generate reports on Sales Promotions o Bill wise Sales o Discount Given o Sales Promotions

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Sales Promotion Definition Process

Definition is similar in Shoper 9 HO and Shoper 9 POS In Shoper 9 HO, the showrooms where promotions are applicable can be selected Note: This presentation describes the process of Sales Promotion definition in Shoper 9 HO.

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Sales Promotion Definition Options

New: Define new Sales Promotion

View/Manage: To View/Manage the definitions

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Defining a Sales Promotion - Showroom details

Showroom details tab is available only in Shoper 9 HO

The Showroom details tab contains the necessary options to define sales promotions for its POS locations

The head office selects the applicable showroom(s) for executing the promotion

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Defining a Sales Promotion - Showroom details

Sales Promotions can be defined for: Specific location type Specific geographical locations Specific showroom

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Defining a Sales Promotion - Promotional schemes

Sales Promotion Code/description: Prefix & Code: Identify the defined promotion. Default value is system generated but can be configured to manually provide a value.

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Defining a Sales Promotion - Promotional schemes

Copy from: To copy a sales promotion defined previously for use/changes

Import from File: Allows user to import the sales promotion definition details from an Excel/CSV file

Description: Enter the description of the Scheme/ Offer. For example: Monsoon Josh

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Defining a Sales Promotion - Promotional schemes

Validity: Select the period of validity of the scheme Happy hours: Define the time of applicability. For example: Scheme is applicable only between 06:00 PM - 09:00 PM Days: Select the days of the week on which it is applicable. For example: Scheme is applicable only on Saturday and Sunday/All days

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Defining a Sales Promotion - Promotional schemes

Customer Selection: Select customers for whom this scheme is applicable:

All Customers Customer Price Group Customer Code Customer Classification

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Defining a Sales Promotion - Promotional schemes

Scheme Details: Select scheme options: Definition type: o Discount/Offer Definition level: o Item Level/Bill Level Fixed/Variable Discount type: o Percentage/Amount o Buy X At Discounted Rate o Buy X Get At Y Value o Buy X Get Discount On [X+1] o Last Piece Discount Priority number
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Defining a Sales Promotion - Promotional schemes

Discount based on Item rate/value: Discount based on items Rate/Value. Values are, o Rate Equal To o Rate Above [>] o Rate Upto [<] o Rate Range o Value Equal To o Value Above [>] o Value Upto [<] o Value Range

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Defining a Sales Promotion - Promotional schemes

Discount based on item quantity: Discount is based on quantity of items billed

Apply Discount on: Lowest/Highest priced item o Lowest: Discount is on the lowest priced item o Highest: Discount is on the highest priced item

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Defining a Sales Promotion - Promotional schemes

Scheme Details: Select scheme options: Definition type: o Offer Definition level: o Item Level Fixed Offer type: o Percentage/Amount Offer based on item rate/value o Rate Equal To o Rate Above [>] o Rate Upto [<] o Rate Range

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Defining a Sales Promotion - Item details

The options allow the user to select items for the scheme which can be defined based on: Item Classification Stock Number All Items The items can also be loaded from a text file. Selected items are displayed in the grid. The user can include/exclude items during selection. Items selection can be based on classifications, such as Style, Size, etc.

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Defining a Sales Promotion - Discount details

Selected Item Details: Items covered under the sales promotion scheme are displayed Discount entered in terms of: A grid to enter the discount details. For e.g., for a Percentage/Amount discount type, enter the discount percentage or amount and max discounts allowed.

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Sales Promotion - View/Manage

View: Option to view scheme details Manage: Various options to manage defined schemes o Activate Sales Promotion(s) o De-Activate Sales Promotion(s) o Change Applicable Period for Sales Promotion(s) o Archive Sales Promotion(s) o Change Priority for Sales Promotion o Edit Showroom Details
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Important Configurations
Modes of applying sales promotion in billing: There are two modes to configure the application of sales promotion in billing as per business requirements, o Auto Mode: The appropriate scheme is applied automatically by Shoper 9 to the items in the bill. o Manual Mode: A flexible way for the user to select the appropriate scheme as per business requirements.

Free Items Mandatory in Billing: A choice provided to the user to include/exclude FREE items in bill.

Auto Generate Sales Promotion Code: A choice to select the method of generating code for the sales promotion, which can be automatic or manual numbering.

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Sales Promotions in Billing

A case of application of sales promo scheme in billing o Buy Shirts of Brand X, Get 15% discount on each Shirt (Fixed Discount)

In the billing screen the fixed discount is selected by default and cannot be edited by the user

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Sales Promotions in Billing

Buy shirts of Brand X, get 15% discount on each shirt subject to a maximum discount of 20% (a Variable Discount)

A variable discount can be edited to the maximum limit allowed in the billing screen

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Sales Promotions in Billing

Buy Goods worth Rs. 1000/-, get 10% discount (Fixed Discount)

On selection of F6, the system calculates the appropriate bill level discount

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Sales Promotions in Billing

Buy 2 Trousers of Brand Y, get 1 Trouser of the same brand FREE On clicking F6, the user can view the appropriate sales promotions defined, for selection

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Limitations of the feature in Shoper 9

Sales Promotions defined in Shoper 9 have certain limitations. Using Shoper 9, a user will not be able to define, a free scheme at Bill Level (Bill Level Offer) like: o Buy goods worth Rs. 5,000/-, Get a Travel Bag Free

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Further References
For more information on Sales Promotions in Shoper 9, refer:

Shoper 9 POS/HO CHM Sales Promotions in Shoper 9.PDF in Partner Portal in the Company website

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Sales Promotion in Shoper 9

Questions & Answers

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Thank you

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