LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question What are the factors to be considered

in cluster analysis? Correct Answer Limited number of clusters due to limitation of market potential , Clusters are not water tight compartment , Evaluating the quality of cluster is difficult Your Answer Limited number of clusters due to limitation of market potential , Clusters are not water tight compartment , Evaluating the quality of cluster is difficult Multiple Choice Single Answer Question Clarity of questions and instructions for filling the form is essential in :Correct Answer Mail survey Your Answer Data analysis Multiple Choice Single Answer Question The technique through which objects/ cases are classified into relative homogeneous groups or clusters is known as :Correct Answer Cluster analysis Your Answer Cluster analysis Multiple Choice Single Answer Question Mean or average value is used to estimate when data have been collected using :Correct Answer Interval or ratio scale Your Answer Interval or ratio scale Select The Blank Question In ________ method the research analyst is not concerned with cause and research relationship. Correct Answer Diagnostic Your Answer Diagnostic Multiple Choice Multiple Answer Question Which are the New Delhi based Research Institutions? Correct Answer NRDC , CSIR , Cement Research Institute of India Your Answer NRDC , CSIR , Cement Research Institute of India Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities True/False Question "Consumer Panel" is a specialized market research technique. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer "What might this be ?" Inkblot test Inkblot test Aided Recall Depth Research Depth Research Doesnt intend to tell Projective techniques Projective techniques Ease of construction Likert scale Likert scale

True/False Question In regression analysis, dependent variables can be expressed as a linear function of impendent variables. Correct Answer True Your Answer True True/False Question When company prepares a long range plan it is unpublished internal source of information. Correct Answer True Your Answer True Select The Blank Question Association technique is a type of ________. Correct Answer Projective technique Your Answer Projective technique Multiple Choice Single Answer Question The impact of promotional slogans on the consumers can be studied with Correct Answer Association technique Your Answer Association technique True/False Question Brand image building is not important in case of industrial product for quality. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Which publications are used for research on Chemical Industry? Correct Answer Indian Chemical Directory , Chemical Industry News , Chemical & Petro Chemicals Journal Your Answer Indian Chemical Directory , Chemical Industry News , Chemical & Petro Chemicals Journal Multiple Choice Single Answer Question Spreading the sample through the entire population following a regular pattern is known as :Correct Answer Systematic sampling Your Answer Systematic sampling Select The Blank Question In absence of proper________ the market research becomes a data collection exercise. Correct Answer Problem Definition Your Answer Analysis Multiple Choice Multiple Answer Question Which institutions should be contacted for research on Paint Chemicals? Correct Answer National Chemical Laboratory, Pune , Industrial Research & Development Center , Building Research Institute Your Answer National Chemical Laboratory, Pune , Industrial Research & Development Center , Building Research Institute Multiple Choice Multiple Answer

Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Multiple Choice Single Answer Question Ultra violet ink is used to disguise customer coding. This activity is :Correct Answer A disapproved method Your Answer A disapproved method Select The Blank Question Through cluster analysis objects/cases are classified into relatively________ group called cluster. Correct Answer Homogeneous Your Answer Homogeneous Match The Following Question Correct Answer Your Answer Dangler POP POP POP Communication medium Communication medium Opinion Polls Daily basis Daily basis Corporate Image Study Advertising research Advertising research Multiple Choice Multiple Answer Question Ethical issues to be observed while writing a report are :Correct Answer No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data Your Answer No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data Select The Blank Question Multiple Choice is a ________type of question. Correct Answer Close ended Your Answer Close ended Multiple Choice Single Answer Question The conjoint analysis helps to enable company's to :Correct Answer Conduct brand swot analysis Your Answer Conduct brand swot analysis Multiple Choice Single Answer Question In the Internet era, qualitative research is possible through :Correct Answer Chat sessions Your Answer Chat sessions Select The Blank Question ________is an important communication medium that helps recall advertising. Correct Answer Point of Purchase(POP)items Your Answer Point of Purchase(POP)items

True/False Question In the Funnel approach, specific questions come first and general questions later. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question In resources for marketing research skilled staff plays an important role in :Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Your Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Select The Blank Question Convenience Sampling is used for ________. Correct Answer Exploratory research Your Answer Exploratory research True/False Question The person conducting pharma research should be well qualified so that not to waste Doctors time. Correct Answer True Your Answer True True/False Question The limitations with regression forecasting is that independent variables must be forecasted before forecasting the dependent variables. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Main features of Technical Report are :Correct Answer Minute details of planning data collection , Analysis , Interpretation Your Answer Minute details of planning data collection , Analysis , Interpretation Multiple Choice Single Answer Question How people allocate their time and money to certain products and factors is depicted by Correct Answer Psychographic Variable Your Answer Psychographic Variable True/False Question Question phrasing and structure are eliminated in Semantic differential scale. Correct Answer True Your Answer True True/False Question The popularity of Likert scale is due to its ease of construction and administration. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Which are the Export Promotion Councils? Correct Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem & Jewellery Export Promotion Council Your Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem & Jewellery Export Promotion Council

True/False Question The written contract of a research should cover the penalty clause covering deficits such as delays, inadequate data. Correct Answer True Your Answer True Multiple Choice Single Answer Question The producers in the sellers' market are also forced to take decisions based on the market information because Correct Answer The resources are scarce Your Answer The resources are scarce Multiple Choice Single Answer Question Scale Intervals can be used for Correct Answer Age Your Answer Age Select The Blank Question Bibliography contains ________. Correct Answer Information of references and secondary data Your Answer Information of references and secondary data Multiple Choice Multiple Answer Question Online survey methods include :Correct Answer Email survey , HTML survey , Downloadable interactive surveys Your Answer Email survey , HTML survey , Downloadable interactive surveys Multiple Choice Single Answer Question Data of market research cannot be maintained :Correct Answer Without experienced and educated research staff Your Answer Without experienced and educated research staff Multiple Choice Multiple Answer Question Pretesting of Questionnaire includes testing of :Correct Answer Question content , Time taken to answer questions , Categorisation Your Answer Question content , Time taken to answer questions , Categorisation Multiple Choice Multiple Answer Question Identification of Target Population is facilitated by :Correct Answer Well defined research objectives , Alternative, reasonable/target population definitions , Specifications for exclusion in target population Your Answer Well defined research objectives , Alternative, reasonable/target population definitions , Specifications for exclusion in target population Select The Blank Question ________are used for National Panel Studies. Correct Answer Quota controls Your Answer Quota controls Select The Blank Question Finding out the number of vehicles at a given junction is a ________ method. Correct Answer Direct Observation Your Answer Direct Observation

LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question Use of data analysis programme is the analysis strategy . Correct Answer True Your Answer True Multiple Choice Single Answer Question District Gazetteer Giving the information about population, public enterprises, development etc. is an example of :Correct Answer Government Publications Your Answer Government Publications Select The Blank Question Taking the responses on which political party will win the upcoming election is known as ________. Correct Answer Opinion Poll Your Answer Opinion Poll True/False Question When target respondents are intercepted and shopping areas, it is called Mall Intercept. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Spontaneous response from respondent is possible in :Correct Answer Free response questions , Probing questions , Unstructured questions Your Answer Free response questions , Unstructured questions Multiple Choice Single Answer Question In Report writing, letter of transmission indicates :Correct Answer To whom the report is submitted, reason for research and official authorization Your Answer To whom the report is submitted, reason for research and official authorization Multiple Choice Single Answer Question Scale Intervals can be used for Correct Answer Age Your Answer Family life style Multiple Choice Single Answer Question The test which consists of a series of pictures about which the subject is asked to tell a story is called :Correct Answer Thematic Apperception Test Your Answer Thematic Apperception Test

True/False Question Descriptive research is a type of conclusive research. Correct Answer True Your Answer True True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Transcribing data is involved :Correct Answer Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers Your Answer Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers Select The Blank Question In conjoint analysis it may be difficult to ascribe or describe ________ for certain products. Correct Answer Attributes Your Answer Attributes Multiple Choice Single Answer Question Which is the institution specialising in Pharma Research? Correct Answer Central Drug Research Institute, Lucknow Your Answer Central Drug Research Institute, Lucknow Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Probing Select The Blank Question Interpretation of results is highly subjective in ________. Correct Answer Projective techniques Your Answer Projective techniques Multiple Choice Multiple Answer Question Stimulated Test Marketing can be used in :Correct Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness Your Answer Product Concept testing , Pilot study before National launch Select The Blank Question In online surveys,________ works like focus groups. Correct Answer Chat sessions Your Answer Downloadable interactive surveys

True/False Question Technical jargon should be used when unavoidable. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Which publications can be used for research on automobile industry? Correct Answer Auto spark , Automobile Reporter , Auto Age Your Answer Auto spark , Auto Age Multiple Choice Multiple Answer Question Cluster analysis is used in :Correct Answer Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies Your Answer Selecting test markets for various marketing strategies , Market segment , Understanding buyer behavior True/False Question Range is the simplest measure of calculation of mean. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer Automotive Research Association Of India Bharat Leather Corpn. Ltd. Agra Agra Cochin Cochin New Delhi New Delhi Pune Mumbai

Cashew Corporation Of India Ltd. Cement Corporation Of India Ltd.

Multiple Choice Single Answer Question Descriptors describing the selection criteria of the individuals needed for the study are known as: Correct Answer Respondent Descriptors Your Answer Respondent Descriptors True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Ethical issues to be observed while writing a report are :-

Correct Answer No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data Your Answer No deliberate misinterpretations , Complete confidentiality and secrecy of data Select The Blank Question In two mode, two way data of MDS, the products can be compared on the basis of ________ . Correct Answer Objective and perceived attributes Your Answer Objective and perceived attributes Multiple Choice Single Answer Question Utilities of conjoint analysis are arrived through :Correct Answer Iterative technique Your Answer Iterative technique Multiple Choice Multiple Answer Question Semantic Differential Scale can be used for :Correct Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software Your Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software Match The Following Question Correct Answer Your Answer Getting the feel of possibility of a candidate winning in an election Telephonic Exploring the conversion rate at a retail outlet Observation Telephonic Experimental Postal Survey Direct interviews Questionnaire Observation

Getting the feedback of demonstration of a food processor Getting the responses from experts regarding a new chemical method

Multiple Choice Single Answer Question Validation is fundamental step in research because :Correct Answer It ensures that data has accurately measured Your Answer It ensures that data has accurately measured Multiple Choice Multiple Answer Question Ethics in Marketing Research underline the three basic responsibilities that includes :Correct Answer Responsibility towards the respondent , Responsibility towards the researcher , Responsibility towards the client Your Answer Responsibility towards the research process , Responsibility towards the respondent , Responsibility towards the client Multiple Choice Multiple Answer

Question Which of the following are the research obligations to the client? Correct Answer Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application Your Answer Honest and clear reporting , Briefing regarding study limitation Select The Blank Question In absence of proper________ the market research becomes a data collection exercise. Correct Answer Problem Definition Your Answer Problem Definition Multiple Choice Multiple Answer Question The objective of Questionnaire design is to seek consistency with :Correct Answer Method of data collection , Research objective , Respondent's willingness to answer questions on the subject Your Answer Research objective , Respondent's willingness to answer questions on the subject True/False Question The popularity of Likert scale is due to its ease of construction and administration. Correct Answer True Your Answer True True/False Question Likert Scale is relatively easy to construct and administer. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Which publications can be refered for the research on Cotton & Textile Industry? Correct Answer Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal Your Answer Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal Multiple Choice Single Answer Question What is the source of information to know the technical details of norms for using construction chemicals? Correct Answer Indian Concrete Journal Your Answer Chemical Manufacturers Directory Select The Blank Question Kurtosis is measure of ________ or flatness of curve defined by the frequency distribution. Correct Answer Relative peakedness Your Answer Relative peakedness Multiple Choice Single Answer Question Ultra violet ink is used to disguise customer coding. This activity is :Correct Answer A disapproved method

Your Answer

To protect the identity of the respondent

Multiple Choice Single Answer Question A process of recognizing and noting people is known as :Correct Answer Direct Observation Method Your Answer Direct Observation Method Select The Blank Question Pie chart is a round chart divided into sections denoting ________ associated with each value. Correct Answer percentage Your Answer percentage Select The Blank Question In MDS the impact of pricing can be studied for the comparison of ________. Correct Answer Spatial maps Your Answer Spatial maps Multiple Choice Single Answer Question Report presentation methodology deals with :Correct Answer Research design, technique employees and justification Your Answer Research design, technique employees and justification Multiple Choice Multiple Answer Question Online survey methods include :Correct Answer Email survey , HTML survey , Downloadable interactive surveys Your Answer Email survey , Downloadable interactive surveys True/False Question The person conducting pharma research should be well qualified so that not to waste Doctors time. Correct Answer True Your Answer True Select The Blank Question Data cleaning is done through extensive checks for________. Correct Answer Consistency and treatment of missing responses Your Answer Consistency and treatment of missing responses

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question Position Bias is a possibility in ________Questions. Correct Answer Multiple choice Your Answer Checklist

Multiple Choice Single Answer Question Verbalization of Attitude is known as :Correct Answer Opinion Your Answer Response Select The Blank Question Respondent's imagination is tested in ________. Correct Answer Rorschach Test Your Answer Rorschach Test Multiple Choice Single Answer Question In the Internet era, qualitative research is possible through :Correct Answer Chat sessions Your Answer Chat sessions Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Not disclosed , Illiterate , Literate without formal schooling Multiple Choice Multiple Answer Question Constant Sum Scale can be used for :Correct Answer How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment , How different respondents spend their Sunday Your Answer How different households would spend their monthly income , How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment Multiple Choice Single Answer Question Which scale can be best used for rural surveys? Correct Answer Diagrammatic Rating Scale Your Answer Diagrammatic Rating Scale Multiple Choice Single Answer Question In cluster technique when the difference in rating of each attribute is added, this method is called as :Correct Answer Single linkage Your Answer Average linkage Multiple Choice Multiple Answer Question Barometric methods of sales forecasting are :Correct Answer Historical analogy , Product like cycle concept , Survey methods Your Answer Historical analogy , Product like cycle concept , Survey methods Multiple Choice Single Answer Question In data analysis, cross tabulation shows the relationship between :-

Correct Answer Two or more variables Your Answer Two or more variables Multiple Choice Multiple Answer Question In simple regression Yc = a +byz where :Correct Answer Yc = sales forecast for given value of x , a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure Your Answer a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure True/False Question In conjoint analysis ranking involves complex trade offs. Correct Answer True Your Answer True Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Opinion Select The Blank Question The ________ has set up districts and boundaries based on homogeneity of sociocultural parameters. Correct Answer State Re-organization Commission Your Answer State Re-organization Commission True/False Question Most of the organizations hire outside agencies to carry out extensive research. Correct Answer True Your Answer True Select The Blank Question Bibliography contains ________. Correct Answer Information of references and secondary data Your Answer Information of references and secondary data Multiple Choice Multiple Answer Question Diagnostic methods of sales forecasting are :Correct Answer Delphi method , Munshi Forecasts , Last Horse method Your Answer Munshi Forecasts , Last Horse method , Delphi method Multiple Choice Single Answer Question Identify the Close ended question type :Correct Answer Scales Your Answer Probing questions Multiple Choice Single Answer

Question Which scale uses numbers as labels only? Correct Answer Nominal Scale Your Answer Nominal Scale Multiple Choice Single Answer Question The preference of Sunsilk Shampoo to Clinic Plus shampoo can be judged with :Correct Answer Ordinal Scale Your Answer Ordinal Scale Match The Following Question Correct Answer Your Answer Cluster Analysis Relatively homogeneous group Relatively homogeneous group Regression analysis Relationship between given variable and no. of other variables Relationship between given variable and no. of other variables Cojoint analysis Optimum product design application Optimum product design application A class of

Factor Analysis A class of procedures for data reduction and summarization procedures for data reduction and summarization

True/False Question Question phrasing and structure are eliminated in Semantic differential scale. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data True/False Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Your Answer True Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Minimum Select The Blank Question Informal interview is a ________ format of data collection. Correct Answer Unstructured

Your Answer

Unstructured

Multiple Choice Multiple Answer Question Specialized techniques of Market Research include :Correct Answer National Readership survey , Forced Exposure test , Consumer Panels Your Answer National Readership survey , Forced Exposure test , Consumer Panels Multiple Choice Multiple Answer Question This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". What are the highlights of the study? Correct Answer Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches Your Answer Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches Multiple Choice Single Answer Question Mean or average value is used to estimate when data have been collected using :Correct Answer Interval or ratio scale Your Answer Interval or ratio scale Match The Following Question Correct Answer Your Answer RankingSeveral alternatives compared with each other at same time compared with each other at same time Scaling technique Quantify a qualitative data Several alternatives

Projective technique Several responses at once Check one or more of

Double barreled questions

Several responses at once

Checklist Check one or more of the responses listed for answers the responses listed for answers

Multiple Choice Single Answer Question The unit about which information is collected for analysis is called:Correct Answer Element Your Answer Element True/False Question In exploratory research, the sample is very large and represents a class. Correct Answer False Your Answer False True/False Question Data published by the audit bureau of circulation is an external published data. Correct Answer True Your Answer True

Select The Blank Question The clients or organization should do the comparison of defined research problem with ________. Correct Answer Other problems that need to be studied Your Answer Budget Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Multiple Choice Multiple Answer Question A good Research Design should ensure that the data is gathered :Correct Answer Accurately , Timely , Economically Your Answer Accurately , Timely True/False Question A Specific change in lifestyle is indicated through Demography Correct Answer False Your Answer False Multiple Choice Multiple Answer Question What are the advantages of Secondary Data? Correct Answer Easy Accessibility , Economy , A basis for further research Your Answer Easy Accessibility , Economy , A basis for further research True/False Question The starting point of the semantic differential scale is neutral. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents Your Answer Children , Illiterate Respondents Select The Blank Question The ________ uses a cartoon format in which one of the characters is represented as saying something. Correct Answer Roseinweig test Your Answer Roseinweig test Select The Blank Question Searching & Developing Alternatives is done in ________. Correct Answer Exploratory Research Your Answer Conclusive Research

True/False Question Attitudes are measured through scaling and projective techniques. Correct Answer True Your Answer True Multiple Choice Single Answer Question Clarity of questions and instructions for filling the form is essential in :Correct Answer Mail survey Your Answer Mail survey Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals. True/False Question Ratio scale does not have a zero point. Correct Answer False Your Answer False Select The Blank Question ________ is the final step of data acquisition plan. Correct Answer Data Collection Your Answer Data Collection LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Which publications can be refered for the research on Cotton & Textile Industry? Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian Textile Bulletin Your Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal Multiple Choice Multiple Answer Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents Your Answer Rural Respondents , Children , Illiterate Respondents True/False Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Your Answer True True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False True/False

Question Descriptive research is a type of conclusive research. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question In resources for marketing research skilled staff plays an important role in :Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Your Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors True/False Question Quota controls are used for National Panel Studies. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is ment by the value of Research Information? Correct Answer Cost Benefit Analysis of the data Your Answer How valuable the data is for the client Multiple Choice Single Answer Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :Correct Answer Regression analysis Your Answer Regression analysis Select The Blank Question The efficiency of OTC products is checked by ________ ONLY Correct Answer Manufacturers Your Answer Manufacturers Multiple Choice Single Answer Question Handling large amounts of data is possible through :Correct Answer Data warehousing Your Answer Data warehousing True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False Multiple Choice Single Answer Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test Your Answer Forced Exposure Test Select The Blank Question ________ is the determinant of how people act.

Correct Answer Knowledge Your Answer Information True/False Question In Conjoint analysis ranking of total utility is done from highest to lowest. Correct Answer True Your Answer True Select The Blank Question In online surveys,________ works like focus groups. Correct Answer Chat sessions Your Answer Chat sessions Multiple Choice Single Answer Question A process of recognizing and noting people is known as :Correct Answer Direct Observation Method Your Answer Direct Observation Method Select The Blank Question Pie chart is a round chart divided into sections denoting ________ associated with each value. Correct Answer percentage Your Answer percentage Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Minimum Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price Your Answer Price to non price Multiple Choice Multiple Answer Question Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit Your Answer Price , Reliability , Credit True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer Dangler POP POP POP Communication medium Communication medium Opinion Polls Daily basis Daily basis Corporate Image Study Advertising research Advertising research

Multiple Choice Single Answer Question Verbalization of Attitude is known as :Correct Answer Opinion Your Answer Opinion True/False Question Factor loading is the correlation between a factor and a variable in a factor analysis. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Multiple Choice Multiple Answer Question Which of the following are the types of Sales and Market Research? Correct Answer Market Characteristics Study , Establishment of Quota and Territories , Market Share Analysis Study Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Multiple Choice Multiple Answer Question Characteristics of Open ended Questions include :Correct Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained Your Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained True/False Question Data published by the audit bureau of circulation is an external published data. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals. Multiple Choice Multiple Answer Question An ideal Questionnaire :Correct Answer Is short and concise , Has specific questions , Has uncluttered layout Your Answer Is short and concise , Has specific questions , Has uncluttered layout Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Scales Multiple Choice Single Answer Question "Structured"/ "Unstructured" Questionnaire is a classification based on the :Correct Answer Degree of formality Your Answer Degree of formality Multiple Choice Multiple Answer

Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Match The Following Question Correct Answer Your Answer Bharat Leather Corpn. Ltd. Agra Agra Cashew Corporation Of India Ltd. Cochin Cochin Cement Corporation Of India Ltd. New Delhi New Delhi Automotive Research Association Of India Pune Pune Select The Blank Question ________must cover all possible contingencies. Correct Answer Branching questions Your Answer Checklist Multiple Choice Single Answer Question In Market Research, Research Director must oversees :Correct Answer Execution of research at each stage Your Answer Budget of Research Select The Blank Question In mail survey, the questionnaire is ________. Correct Answer Self administered Your Answer Self administered Multiple Choice Multiple Answer Question For logical concrete and helpful interpretation which things are the most important? Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first Your Answer Interpretation should be honest and undistorted , Objective and fundamental principal should always be dealt first , Averages are merely tendency and generalization Multiple Choice Multiple Answer Question In data analysis, the analysis methods are :Correct Answer Examine difference , Analyze experimental data , Investigate association Your Answer Examine difference , Analyze experimental data , Investigate association Select The Blank Question In Marketing Research, written contract should contain feedback on ________. Correct Answer Findings and implementation Your Answer Research Methodology Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities True/False

Question Simple tabulation is the relationship between two or more variables. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Illiterate , Literate without formal schooling True/False Question Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic. Correct Answer False Your Answer False LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question A questionnaire can be filled through different means like :Correct Answer Observation , Personal interview , Telephone interview Your Answer Personal interview , Telephone interview Multiple Choice Multiple Answer Question An ideal Questionnaire :Correct Answer Is short and concise , Has specific questions , Has uncluttered layout Your Answer Is short and concise , Has specific questions , Has uncluttered layout Multiple Choice Single Answer Question The respondent marks on a continnum between extremes his/her feelings towards an object. This represents Correct Answer Scaling techniques Your Answer Ranking Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Maximum Select The Blank Question Interpretation of results is highly subjective in ________. Correct Answer Projective techniques Your Answer Projective techniques Multiple Choice Multiple Answer Question Market & Sales Analysis helps management in :Correct Answer Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future Your Answer Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future

True/False Question Smaller Companies or individual consultants do not have any role to play in Market Research Field. Correct Answer False Your Answer False Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities True/False Question The popularity of Likert scale is due to its ease of construction and administration. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Multiple Choice Single Answer Question What is the responsibility of client in problem determination? Correct Answer Monitor competitive and market environment Your Answer Giving proper information to respondent Multiple Choice Single Answer Question In cluster analysis, a linkage method based on average distance between all pairs of objects where one member of the pair is from each of the cluster, it is called as :Correct Answer Average linkage Your Answer Complete linkage Multiple Choice Multiple Answer Question According to Lipstein, rules for minimizing non-sampling errors include :Correct Answer Use the smallest sample consistent with research objective , Sample survey should be as easy to execute as possible , Restrict the Questionnaire to data essential to the study Your Answer Use the smallest sample consistent with research objective , Sample survey should be as easy to execute as possible , Restrict the Questionnaire to data essential to the study Multiple Choice Single Answer Question In Pharma research sampling procedure preferred is : Correct Answer Area Sampling Your Answer Quota Sampling Select The Blank

Question In industrial product research, newer raw materials are studied for ________ and functional advantages. Correct Answer Pricing Your Answer Market condition Select The Blank Question Taking the responses on which political party will win the upcoming election is known as ________. Correct Answer Opinion Poll Your Answer Opinion Poll Multiple Choice Multiple Answer Question Constant Sum Scale can be used for :Correct Answer How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment , How different respondents spend their Sunday Your Answer How different households would spend their monthly income , How different household would spend a fixed amount in a month Multiple Choice Multiple Answer Question Which of the following are the research obligations to the client? Correct Answer Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application Your Answer Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application Multiple Choice Multiple Answer Question Which publications can be used for research on automobile industry? Correct Answer Auto spark , Automobile Reporter , Auto Age Your Answer Auto spark , Auto Age Select The Blank Question National Bureau of economic research publishes data for lagging, coincidental and leading indicators based on ________. Correct Answer 350 times series Your Answer 200 times series Multiple Choice Single Answer Question The respondent is shown clippings of advertisements in which Brand names are deleted. He is then asked to identify the Brand and the media where it appeared. This is known as :Correct Answer Recognition Test Your Answer Recognition Test Select The Blank Question This question is based on the case study of "REVIVAL OF THREE STAR HOTEL". The management was considering attracting business executives, before that, it ________. Correct Answer Wanted to study the data of guests already available with the hotel Your Answer Wanted to study the data of guests already available with the hotel

Multiple Choice Single Answer Question The physical characteristics of the questionnaire are important in motivating the respondent to participate and complete the form. This is true in case of Correct Answer Mail survey Your Answer Personal interview True/False Question Cluster Sampling is Non-probability sampling Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer To understand the effect of cable TV industry on Hindi Cinema Secondary Research Causal Research Causal Consumer

To find out the preference of Movie theaters for the youth Descriptive Research Research To ascertain the possibility of developing Solar Car Panel Survey Exploratory Research

To understand the buying pattern of Grocery items for a group of housewives over six months Consumer Panel Survey Exploratory Research

True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Your Answer True Match The Following Question Correct Answer Your Answer Skewness Symmetric distribution about mean Symmetric distribution about mean Numerical sequence either

Array Numerical sequence either ascending or descending ascending or descending Simple Tabulation Cross Tabulation two or more variables

One variable distribution One variable distribution Relationship between two or more variables Relationship between

Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition.

Correct Answer Price to non price Your Answer Profit to non profit Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Select The Blank Question The retail store audits and prescription audits carried out by ORG are like ________ at all chemists . Correct Answer FMCG PRODUCTS Your Answer FMCG PRODUCTS True/False Question The written contract of a research should cover the penalty clause covering deficits such as delays, inadequate data. Correct Answer True Your Answer True Multiple Choice Single Answer Question In Report writing, letter of transmission indicates :Correct Answer To whom the report is submitted, reason for research and official authorization Your Answer To whom the report is submitted, reason for research and official authorization Multiple Choice Single Answer Question The first step in data acquisition plan is :Correct Answer Formulating Data Objectives Your Answer Formulating Data Objectives True/False Question Factor loading is the correlation between a factor and a variable in a factor analysis. Correct Answer True Your Answer False Select The Blank Question The data must be obtained quickly enough at ________. Correct Answer Reasonable costs Your Answer Appropriate costs True/False Question In MDS, when input data is ratio scaled, it is called as non-metric MDS. Correct Answer False Your Answer False

Select The Blank Question In ________ forecast, he collects all information in his mind and based on his vast experience he makes forecast. Correct Answer Munshi Your Answer Judgment True/False Question When company prepares a long range plan it is unpublished internal source of information. Correct Answer True Your Answer True Multiple Choice Single Answer Question Close ended Questionnaires are structured and closed. They Correct Answer are easy to tabulate and analyze Your Answer are easy to tabulate and analyze Select The Blank Question A factor's eigne value is the sum of________ of factor loading. Correct Answer Square Your Answer Square root Multiple Choice Single Answer Question The respondent may refuse to answer a question if he feels it is invading his privacy or has no legitimate purpose. The researcher considers such issues at which stage of the Questionnaire design? Correct Answer Evaluating the Question content Your Answer Determining the wordings of the question Multiple Choice Multiple Answer Question Which of the following are the types of Sales and Market Research? Correct Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Your Answer Product Mix Studies , Market Share Analysis Study , Market Characteristics Study Multiple Choice Multiple Answer Question Projective techniques draw inferences about :Correct Answer Personality structure , Marketing situation , Deep seated biases Your Answer Marketing situation , Deep seated biases Select The Blank Question For the semantic differential scale the central point of the scale is a ________. Correct Answer Neutral Point Your Answer Neutral Point Multiple Choice Single Answer

Question The producers in the sellers' market are also forced to take decisions based on the market information because Correct Answer The resources are scarce Your Answer There is cut throught competition Multiple Choice Single Answer Question Handling large amounts of data is possible through :Correct Answer Data warehousing Your Answer Data warehousing True/False Question In MDS, two-way modes, products can be compared on objective and perceived attributes. Correct Answer True Your Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question Sales quotas are set before estimation of market potential and sales territories. Correct Answer False Your Answer False Multiple Choice Single Answer Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :Correct Answer Regression analysis Your Answer Regression analysis True/False Question "Consumer Panel" is a specialized market research technique. Correct Answer False Your Answer False True/False Question Close ended Questions are time consuming and costly exercise. Correct Answer False Your Answer False True/False Question Sales representative work load depends on average order size. Correct Answer True Your Answer True True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question The respondents in the research of Pharma companies are :Correct Answer Doctors , Patients , Pharmacists Your Answer Doctors , Patients , Pharmacists

True/False Question Postal surveys fail because the apparent low cost turns out to be very high due to non response. Correct Answer True Your Answer True True/False Question Question phrasing and structure are eliminated in Semantic differential scale. Correct Answer True Your Answer True Multiple Choice Single Answer Question "Care should be taken to prevent respondent fatigue and disinterest." This is taken into account in which step of the questionnaire design ? Correct Answer Determining the interviewing process Your Answer Determining the interviewing process Multiple Choice Multiple Answer Question Which publications can be used for research on automobile industry? Correct Answer Auto spark , Automobile Reporter , Auto Age Your Answer Auto spark , Automobile Reporter , Auto Age Match The Following Question Correct Answer Your Answer Executive Report Report for decision maker Miniature report containing major facts, findings, and conclusion. Pictographs Graphical depiction Graphical depiction Histograph Vertical bar chart Vertical bar chart Report for publication Report for general public Report for general public Multiple Choice Single Answer Question A factor's eigen value is the :Correct Answer Sum of squares of its factor loading Your Answer Sum of squares of its factor loading Multiple Choice Single Answer Question The responsibility of the research organization towards the respondent is :Correct Answer To protect anonymity if agreed Your Answer To protect anonymity if agreed True/False Question The popularity of Likert scale is due to its ease of construction and administration. Correct Answer True Your Answer True Select The Blank Question Market Research is a ________ industry in India. Correct Answer Growing Your Answer Growing

Multiple Choice Single Answer Question The situation of "don't know" cannot be recorded in :Correct Answer Dichotomous questions Your Answer Dichotomous questions Select The Blank Question The ________ uses a cartoon format in which one of the characters is represented as saying something. Correct Answer Roseinweig test Your Answer Roseinweig test Multiple Choice Single Answer Question How people allocate their time and money to certain products and factors is depicted by Correct Answer Psychographic Variable Your Answer Psychographic Variable Multiple Choice Single Answer Question A process of recognizing and noting people is known as :Correct Answer Direct Observation Method Your Answer Direct Observation Method True/False Question A Specific change in lifestyle is indicated through Demography Correct Answer False Your Answer False Multiple Choice Multiple Answer Question For logical concrete and helpful interpretation which things are the most important? Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first Your Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first Multiple Choice Multiple Answer Question Economic indicators in survey method of sales forecasting are :Correct Answer Leading , Co-incident , Lagging Your Answer Leading , Co-incident , Lagging Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Select The Blank Question Manual or personal method is for________. Correct Answer Selecting and analysis strategy Your Answer Selecting and analysis strategy Select The Blank Question Through cluster analysis objects/cases are classified into relatively________ group called cluster. Correct Answer Homogeneous Your Answer Homogeneous

Select The Blank Question ________ research describes some aspects of market characteristics. Correct Answer Descriptive Your Answer Descriptive Multiple Choice Multiple Answer Question Factors affecting consumer decision process include :Correct Answer Economic factors , Intrinsic factors , External factors Your Answer Economic factors , Intrinsic factors , External factors Multiple Choice Multiple Answer Question In data analysis, the analysis methods are :Correct Answer Examine difference , Analyze experimental data , Investigate association Your Answer Examine difference , Analyze experimental data , Investigate association Select The Blank Question In ________ method the research analyst is not concerned with cause and research relationship. Correct Answer Diagnostic Your Answer Diagnostic Select The Blank Question ________ loading is the corelation between a Factor and variable. Correct Answer Factor Your Answer Factor Select The Blank Question In Marketing Research, written contract should contain feedback on ________. Correct Answer Findings and implementation Your Answer Findings and implementation Multiple Choice Single Answer Question Factor loading is the corelation between :Correct Answer A factor & a Variable Your Answer A factor & a Variable Select The Blank Question Finding out the number of vehicles at a given junction is a ________ method. Correct Answer Direct Observation Your Answer Direct Observation Multiple Choice Single Answer Question Several alternatives have to be compared with each other at the same time in :Correct Answer Ranking questions Your Answer Ranking questions True/False Question In Conjoint analysis ranking of total utility is done from highest to lowest. Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer Low responses Inaccessibility Inaccessibility

Sampling error Not representative of population Not representative of population Non-sampling error Recording error Recording error Sampling Information about population Information about population Multiple Choice Single Answer Question What is the ideal source to find out the information on who are the manufacturers of paper chemicals in India? Correct Answer Indian Chemical Directory Your Answer Catalogue of Indian Chemical Plant Manufacturers Multiple Choice Multiple Answer Question Following are the characteristics of Factor analysis :Correct Answer Uses an advance forms of co-relation analysis to the responses , Variables that are interrelated and similar are reduced to smaller numbers of uncorrelated factors. , The model is primarily based on liner relationship through which factor loading is derived. Your Answer Uses an advance forms of co-relation analysis to the responses , Variables that are interrelated and similar are reduced to smaller numbers of uncorrelated factors. , The model is primarily based on liner relationship through which factor loading is derived. Multiple Choice Single Answer Question The Retail Store Audit does not measure:Correct Answer Brand loyalty Your Answer Brand loyalty Multiple Choice Multiple Answer Question Which of the following are the International / National MR players? Correct Answer IMRB , Gallup/MBA , NFO Your Answer IMRB , Gallup/MBA , NFO True/False Question Descriptive research is a type of conclusive research. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question A questionnaire can be :Correct Answer Structured , Disguised , Informal Your Answer Structured , Disguised , A booklet containing information Multiple Choice Multiple Answer Question Stimulated Test Marketing can be used in :Correct Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness Your Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness Multiple Choice Multiple Answer Question The National Readership Survey(NRS) investigates :Correct Answer Readership by income levels , Readership by Duplication , Readership per copy of publication Your Answer Readership by income levels , Readership by Duplication , Readership per copy of publication

Multiple Choice Multiple Answer Question Multidimensional scaling consist of :Correct Answer Attribute data , Non attribute data , Similarity and preference Your Answer Attribute data , Non attribute data , Similarity and preference Select The Blank Question Multiple Choice is a ________type of question. Correct Answer Close ended Your Answer Close ended LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Ethical issues to be observed while writing a report are :Correct Answer No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data Your Answer Complete confidentiality and secrecy of data , No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda Multiple Choice Multiple Answer Question What are the advantages of Secondary Data? Correct Answer Easy Accessibility , Economy , A basis for further research Your Answer Easy Accessibility , Economy , A basis for further research Multiple Choice Single Answer Question Checklists are useful for :Correct Answer Factual data Your Answer Factual data Multiple Choice Single Answer Question Evaluating the question content is the :Correct Answer 4th step Your Answer 3rd step Multiple Choice Multiple Answer Question Multidimensional scaling consist of :Correct Answer Attribute data , Non attribute data , Similarity and preference Your Answer Attribute data , Non attribute data , Similarity and preference Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Select The Blank

Question ________are used for National Panel Studies. Correct Answer Quota controls Your Answer Quota controls Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Multiple Choice Single Answer Question The long form of IMRB is :Correct Answer Indian Market Research Bureau Your Answer Indian Market Research Bureau True/False Question Determining the Questionnaire structure is the first step of process of Questionnaire design. Correct Answer False Your Answer False True/False Question Brand image building is not important in case of industrial product for quality. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Economic indicators in survey method of sales forecasting are :Correct Answer Leading , Co-incident , Lagging Your Answer Leading , Co-incident , Lagging Multiple Choice Single Answer Question A multivariate Statistical technique that uses a class of procedures for data reduction & summarization is known as :Correct Answer Factor analysis Your Answer Factor analysis True/False Question Rural SEC Grid is based on Education and Monthly Household Income Correct Answer False Your Answer False Select The Blank Question Factor analysis is based on linear relationship through which ________ is derived. Correct Answer Factor loading Your Answer Factor loading

Multiple Choice Single Answer Question District Gazetteer Giving the information about population, public enterprises, development etc. is an example of :Correct Answer Government Publications Your Answer Government Publications Select The Blank Question The responsibility of a client towards a research firm include ________. Correct Answer Disclosure of relevant proprietary data Your Answer Disclosure of relevant proprietary data Multiple Choice Single Answer Question In Delphi method experts or knowledgeable people are invited to give their forecast :Correct Answer Without giving reasons Your Answer Without giving reasons Select The Blank Question Data interpretation requires ________ and logical skills. Correct Answer Qualitative Your Answer Quantitative Select The Blank Question Interpretation of results is highly subjective in ________. Correct Answer Projective techniques Your Answer Projective techniques Multiple Choice Single Answer Question Short range forecast is done for the duration of :Correct Answer Upto 1 year Your Answer Upto 1 year Select The Blank Question In MDS the impact of pricing can be studied for the comparison of ________. Correct Answer Spatial maps Your Answer Spatial maps Multiple Choice Multiple Answer Question Cluster analysis is used in :Correct Answer Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies Your Answer Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies Select The Blank Question The ________ uses a cartoon format in which one of the characters is represented as saying something.

Correct Answer Roseinweig test Your Answer Roseinweig test Multiple Choice Multiple Answer Question Pretesting of Questionnaire includes testing of :Correct Answer Question content , Time taken to answer questions , Categorisation Your Answer Question content , Time taken to answer questions , Categorisation Multiple Choice Multiple Answer Question The respondents in the research of Pharma companies are :Correct Answer Doctors , Patients , Pharmacists Your Answer Doctors , Patients , Pharmacists Multiple Choice Single Answer Question Top of mind recall is observed in :Correct Answer Attitude Research Your Answer Attitude Research True/False Question In Conjoint analysis, the assumption is that an individual is incapable of ranking options on basis of some criterion. Correct Answer False Your Answer False Select The Blank Question ________ is the final step of data acquisition plan. Correct Answer Data Collection Your Answer Data Collection Match The Following Question Correct Answer Your Answer Post launch research Target respondents Sampling procedure Pre launch research Usage and attitude Doctors Dealers Area sampling Area sampling Clinical trials and formulations Clinical trials and formulations Usage and attitude

True/False Question Sample size tends to be inversely proportional to cost of sampling. Correct Answer True Your Answer True Select The Blank Question ________ can be used for the diagrammatic rating scale.

Correct Answer Pictures Your Answer Pictures True/False Question The technique in which respondents are provided with incomplete sentences which they can complete as they choose to do so, is known as Construction technique. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question While formulating the research purpose the following points should be taken into consideration :Correct Answer What are the problems or opportunities? , What are the decision alternatives? , Who are the users of the research? Your Answer What is the cost of the research? , What are the problems or opportunities? , Who are the users of the research? True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False Multiple Choice Single Answer Question A list of population members used to obtain a sample is known as the:Correct Answer Sampling frame Your Answer Sampling frame True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False Multiple Choice Single Answer Question Sales forecast helps to decide the :Correct Answer Purchase of inventory Your Answer Market potential Multiple Choice Multiple Answer Question A good Research Design should ensure that the data is gathered :Correct Answer Accurately , Timely , Economically Your Answer Accurately , Timely , Economically True/False Question In regression analysis, dependent variables can be expressed as a linear function of impendent variables. Correct Answer True Your Answer True

Multiple Choice Single Answer Question The conjoint analysis helps to enable company's to :Correct Answer Conduct brand swot analysis Your Answer Conduct brand swot analysis True/False Question In Conjoint analysis ranking of total utility is done from highest to lowest. Correct Answer True Your Answer True Select The Blank Question In industrial product research, newer raw materials are studied for ________ and functional advantages. Correct Answer Pricing Your Answer Pricing Multiple Choice Single Answer Question What is Executive Report? Correct Answer Report for decision makers Your Answer Report for decision makers Match The Following Question Correct Answer Your Answer Automotive Research Association Of India Bharat Leather Corpn. Ltd. Agra Agra Cochin Cochin New Delhi New Delhi Pune Pune

Cashew Corporation Of India Ltd. Cement Corporation Of India Ltd.

Multiple Choice Multiple Answer Question Issues which a Doctors seeks regarding a product are :Correct Answer Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body Your Answer Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body Select The Blank Question Market Research is a ________ industry in India. Correct Answer Growing Your Answer Growing

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False Question Use of data analysis programme is the analysis strategy . Correct Answer True Your Answer True Multiple Choice Single Answer Question District Gazetteer Giving the information about population, public enterprises, development etc. is an example of :Correct Answer Government Publications Your Answer Government Publications Select The Blank Question Taking the responses on which political party will win the upcoming election is known as ________. Correct Answer Opinion Poll Your Answer Opinion Poll True/False Question When target respondents are intercepted and shopping areas, it is called Mall Intercept. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Spontaneous response from respondent is possible in :Correct Answer Free response questions , Probing questions , Unstructured questions Your Answer Free response questions , Unstructured questions Multiple Choice Single Answer Question In Report writing, letter of transmission indicates :Correct Answer To whom the report is submitted, reason for research and official authorization Your Answer To whom the report is submitted, reason for research and official authorization Multiple Choice Single Answer Question Scale Intervals can be used for Correct Answer Age Your Answer Family life style Multiple Choice Single Answer Question The test which consists of a series of pictures about which the subject is asked to tell a story is called :Correct Answer Thematic Apperception Test Your Answer Thematic Apperception Test True/False Question

Descriptive research is a type of conclusive research.

Correct Answer Your Answer True

True

True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Transcribing data is involved :Correct Answer Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers Your Answer Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers Select The Blank Question In conjoint analysis it may be difficult to ascribe or describe ________ for certain products. Correct Answer Attributes Your Answer Attributes Multiple Choice Single Answer Question Which is the institution specialising in Pharma Research? Correct Answer Central Drug Research Institute, Lucknow Your Answer Central Drug Research Institute, Lucknow Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Probing Select The Blank Question Interpretation of results is highly subjective in ________. Correct Answer Projective techniques Your Answer Projective techniques Multiple Choice Multiple Answer Question Stimulated Test Marketing can be used in :Correct Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness Your Answer Product Concept testing , Pilot study before National launch Select The Blank Question In online surveys,________ works like focus groups. Correct Answer Chat sessions Your Answer Downloadable interactive surveys

True/False Question Technical jargon should be used when unavoidable. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Which publications can be used for research on automobile industry? Correct Answer Auto spark , Automobile Reporter , Auto Age Your Answer Auto spark , Auto Age Multiple Choice Multiple Answer Question Cluster analysis is used in :Correct Answer Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies Your Answer Selecting test markets for various marketing strategies , Market segment , Understanding buyer behavior True/False Question Range is the simplest measure of calculation of mean. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer Automotive Research Association Of India Bharat Leather Corpn. Ltd. Agra Agra Cochin Cochin New Delhi New Delhi Pune Mumbai

Cashew Corporation Of India Ltd. Cement Corporation Of India Ltd.

Multiple Choice Single Answer Question Descriptors describing the selection criteria of the individuals needed for the study are known as: Correct Answer Respondent Descriptors Your Answer Respondent Descriptors True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Ethical issues to be observed while writing a report are :Correct Answer No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data

Your Answer

No deliberate misinterpretations , Complete confidentiality and secrecy of data

Select The Blank Question In two mode, two way data of MDS, the products can be compared on the basis of ________ . Correct Answer Objective and perceived attributes Your Answer Objective and perceived attributes Multiple Choice Single Answer Question Utilities of conjoint analysis are arrived through :Correct Answer Iterative technique Your Answer Iterative technique Multiple Choice Multiple Answer Question Semantic Differential Scale can be used for :Correct Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software Your Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software Match The Following Question Correct Answer Your Answer Getting the feel of possibility of a candidate winning in an election Telephonic Exploring the conversion rate at a retail outlet Observation Telephonic Experimental Postal Survey Direct interviews Questionnaire Observation

Getting the feedback of demonstration of a food processor Getting the responses from experts regarding a new chemical method

Multiple Choice Single Answer Question Validation is fundamental step in research because :Correct Answer It ensures that data has accurately measured Your Answer It ensures that data has accurately measured Multiple Choice Multiple Answer Question Ethics in Marketing Research underline the three basic responsibilities that includes :Correct Answer Responsibility towards the respondent , Responsibility towards the researcher , Responsibility towards the client Your Answer Responsibility towards the research process , Responsibility towards the respondent , Responsibility towards the client Multiple Choice Multiple Answer Question Which of the following are the research obligations to the client? Correct Answer Honest and clear reporting , Briefing regarding study limitation ,

Explanation of Report Conclusions and aiding client's application Your Answer Honest and clear reporting , Briefing regarding study limitation Select The Blank Question In absence of proper________ the market research becomes a data collection exercise. Correct Answer Problem Definition Your Answer Problem Definition Multiple Choice Multiple Answer Question The objective of Questionnaire design is to seek consistency with :Correct Answer Method of data collection , Research objective , Respondent's willingness to answer questions on the subject Your Answer Research objective , Respondent's willingness to answer questions on the subject True/False Question The popularity of Likert scale is due to its ease of construction and administration. Correct Answer True Your Answer True True/False Question Likert Scale is relatively easy to construct and administer. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Which publications can be refered for the research on Cotton & Textile Industry? Correct Answer Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal Your Answer Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal Multiple Choice Single Answer Question What is the source of information to know the technical details of norms for using construction chemicals? Correct Answer Indian Concrete Journal Your Answer Chemical Manufacturers Directory Select The Blank Question Kurtosis is measure of ________ or flatness of curve defined by the frequency distribution. Correct Answer Relative peakedness Your Answer Relative peakedness Multiple Choice Single Answer Question Ultra violet ink is used to disguise customer coding. This activity is :Correct Answer A disapproved method Your Answer To protect the identity of the respondent

Multiple Choice Single Answer Question A process of recognizing and noting people is known as :Correct Answer Direct Observation Method Your Answer Direct Observation Method Select The Blank Question Pie chart is a round chart divided into sections denoting ________ associated with each value. Correct Answer percentage Your Answer percentage Select The Blank Question In MDS the impact of pricing can be studied for the comparison of ________. Correct Answer Spatial maps Your Answer Spatial maps Multiple Choice Single Answer Question Report presentation methodology deals with :Correct Answer Research design, technique employees and justification Your Answer Research design, technique employees and justification Multiple Choice Multiple Answer Question Online survey methods include :Correct Answer Email survey , HTML survey , Downloadable interactive surveys Your Answer Email survey , Downloadable interactive surveys True/False Question The person conducting pharma research should be well qualified so that not to waste Doctors time. Correct Answer True Your Answer True Select The Blank Question Data cleaning is done through extensive checks for________. Correct Answer Consistency and treatment of missing responses Your Answer Consistency and treatment of missing responses

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question ________must cover all possible contingencies. Correct Answer Branching questions Your Answer Branching questions Multiple Choice Single Answer

Question Ultra violet ink is used to disguise customer coding. This activity is :Correct Answer A disapproved method Your Answer To protect the identity of the respondent Multiple Choice Single Answer Question This question is based on the case study of "REVIVAL OF THREE STAR HOTEL". The Hotel was experiencing a decline in business. The Management decided to attract business executives as :Correct Answer There was a decline in occupancy in the hotel Your Answer There was a decline in occupancy in the hotel Select The Blank Question A specific change in lifestyle is indicated by ________ Correct Answer Psychographics Your Answer Socio-economic class Match The Following Question Correct Answer Your Answer Mother-tongue Assamese Food habits Demographic Metro Assamese Demographic Metro Village

Town Classification Household Structure

Joint family

Multiple Choice Single Answer Question Market Research involves Correct Answer Collection and Analysis of Data Your Answer Collection and Analysis of Data True/False Question Protection against unqualified researchers is a responsibility of the client. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Dichotomous form of questions can be observed in :Correct Answer Branching questions , Qualifying questions , Opening questions Your Answer Branching questions , Qualifying questions , Opening questions Multiple Choice Multiple Answer Question Ethics in Marketing Research underline the three basic responsibilities that includes :Correct Answer Responsibility towards the respondent , Responsibility towards the client , Responsibility towards the researcher Your Answer Responsibility towards the research process , Responsibility towards the

respondent , Responsibility towards the client True/False Question Question phrasing and structure are eliminated in Semantic differential scale. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question For logical concrete and helpful interpretation which things are the most important? Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first Your Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first Multiple Choice Multiple Answer Question A questionnaire can be filled through different means like :Correct Answer Observation , Personal interview , Telephone interview Your Answer Observation , Personal interview , Telephone interview True/False Question Likert Scale is relatively easy to construct and administer. Correct Answer True Your Answer True True/False Question Telephonic surveys can be used to identify the acceptability of the food processor after demonstration. Correct Answer False Your Answer True Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Opinion Multiple Choice Multiple Answer Question Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit Your Answer Reliability , Credit , Longer relationship Multiple Choice Single Answer Question Where the Railways, Research, Designs & Standards Organisation is based? Correct Answer Lucknow Your Answer Lucknow True/False Question

Regression analysis can be used in sales forecasting to measure the relationship

between company's sales and other economic variables. Correct Answer True Your Answer True Multiple Choice Single Answer Question The unit about which information is collected for analysis is called:Correct Answer Element Your Answer Respondent Multiple Choice Multiple Answer Question Non hierarchical procedure of cluster analysis further has other subtypes like:Correct Answer Sequential threshold , Parallel threshold , Optimizing partitioning Your Answer Parallel threshold , Optimizing partitioning Multiple Choice Single Answer Question What is the first step in the Research Design Process? Correct Answer Problem Identification Your Answer Problem Identification Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Average True/False Question Technical jargon should be used when unavoidable. Correct Answer True Your Answer False Multiple Choice Single Answer Question Industrial product research was earlier restricted to :Correct Answer Demand Forecasting Your Answer Demand Forecasting Multiple Choice Single Answer Question Which scale can be best used for rural surveys? Correct Answer Diagrammatic Rating Scale Your Answer Diagrammatic Rating Scale Select The Blank Question In ________ forecast, he collects all information in his mind and based on his vast experience he makes forecast. Correct Answer Munshi Your Answer Munshi Multiple Choice Single Answer Question A nonhierarchical clustering procedure determines a cluster centre & then groups

all objects within a prespecified threshold value from centre is known as :Correct Answer Segmental threshold method Your Answer Segmental threshold method True/False Question Sales quotas are set before estimation of market potential and sales territories. Correct Answer False Your Answer False Select The Blank Question ________ type of question allow response in affirmative or negative. Correct Answer Dichotomous Your Answer Dichotomous True/False Question A Show card is the identity of the researcher conducting the interview Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Stimulated Test Marketing can be used in :Correct Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness Your Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness Multiple Choice Multiple Answer Question In resources for marketing research skilled staff plays an important role in :Correct Answer Timely completion of research , Maintaining data , Dealing with different situation and problems Your Answer Dealing with different situation and problems , Timely completion of research , Defining major problems Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Illiterate , Literate without formal schooling , Student Select The Blank Question ________ research describes some aspects of market characteristics. Correct Answer Descriptive Your Answer Causal Multiple Choice Single Answer Question In pre launch research of Pharmaceutical products, it is conducted for Correct Answer Clinical trials under controlled parameters for efficiency and side effects Your Answer Clinical trials under controlled parameters for efficiency and side effects

Select The Blank Question Searching & Developing Alternatives is done in ________. Correct Answer Exploratory Research Your Answer Exploratory Research Multiple Choice Multiple Answer Question Market & Sales Analysis helps management in :Correct Answer Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future Your Answer Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future True/False Question In MDS, when input data is ratio scaled, it is called as non-metric MDS. Correct Answer False Your Answer False Multiple Choice Single Answer Question Report presentation methodology deals with :Correct Answer Research design, technique employees and justification Your Answer Research design, technique employees and justification True/False Question Factor loading is the correlation between a factor and a variable in a factor analysis. Correct Answer True Your Answer True Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Scales Multiple Choice Single Answer Question While determining the interviewing process, the researcher is confronted with :Correct Answer Ascertaining the communication media Your Answer Issue of content of the question Multiple Choice Multiple Answer Question Which of the following are the types of Sales and Market Research? Correct Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Select The Blank Question Spontaneous responses are obtained in ________ questions.

Correct Answer Open ended Your Answer Open ended Match The Following Question Correct Answer Your Answer Wording of the question Step 5 Step 1 Question response format Typography Step 7 Step 4 Step2 Step2 Step 4 Step 3

Interviewing process

Select The Blank Question ________ are the internalized factors that cause people to behave the way they do. Correct Answer Motives Your Answer Motives Multiple Choice Multiple Answer Question Projective techniques draw inferences about :Correct Answer Personality structure , Marketing situation , Deep seated biases Your Answer Personality structure , Deep seated biases

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question Position Bias is a possibility in ________Questions. Correct Answer Multiple choice Your Answer Checklist Multiple Choice Single Answer Question Verbalization of Attitude is known as :Correct Answer Opinion Your Answer Response Select The Blank Question Respondent's imagination is tested in ________. Correct Answer Rorschach Test Your Answer Rorschach Test Multiple Choice Single Answer Question In the Internet era, qualitative research is possible through :Correct Answer Chat sessions Your Answer Chat sessions

Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Not disclosed , Illiterate , Literate without formal schooling Multiple Choice Multiple Answer Question Constant Sum Scale can be used for :Correct Answer How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment , How different respondents spend their Sunday Your Answer How different households would spend their monthly income , How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment Multiple Choice Single Answer Question Which scale can be best used for rural surveys? Correct Answer Diagrammatic Rating Scale Your Answer Diagrammatic Rating Scale Multiple Choice Single Answer Question In cluster technique when the difference in rating of each attribute is added, this method is called as :Correct Answer Single linkage Your Answer Average linkage Multiple Choice Multiple Answer Question Barometric methods of sales forecasting are :Correct Answer Historical analogy , Product like cycle concept , Survey methods Your Answer Historical analogy , Product like cycle concept , Survey methods Multiple Choice Single Answer Question In data analysis, cross tabulation shows the relationship between :Correct Answer Two or more variables Your Answer Two or more variables Multiple Choice Multiple Answer Question In simple regression Yc = a +byz where :Correct Answer Yc = sales forecast for given value of x , a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure Your Answer a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure True/False Question In conjoint analysis ranking involves complex trade offs. Correct Answer True Your Answer True

Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Opinion Select The Blank Question The ________ has set up districts and boundaries based on homogeneity of sociocultural parameters. Correct Answer State Re-organization Commission Your Answer State Re-organization Commission True/False Question Most of the organizations hire outside agencies to carry out extensive research. Correct Answer True Your Answer True Select The Blank Question Bibliography contains ________. Correct Answer Information of references and secondary data Your Answer Information of references and secondary data Multiple Choice Multiple Answer Question Diagnostic methods of sales forecasting are :Correct Answer Delphi method , Munshi Forecasts , Last Horse method Your Answer Munshi Forecasts , Last Horse method , Delphi method Multiple Choice Single Answer Question Identify the Close ended question type :Correct Answer Scales Your Answer Probing questions Multiple Choice Single Answer Question Which scale uses numbers as labels only? Correct Answer Nominal Scale Your Answer Nominal Scale Multiple Choice Single Answer Question The preference of Sunsilk Shampoo to Clinic Plus shampoo can be judged with :Correct Answer Ordinal Scale Your Answer Ordinal Scale Match The Following Question Correct Answer Your Answer Cluster Analysis Relatively homogeneous group Relatively homogeneous group Regression analysis Relationship between given variable and no. of other variables

Relationship between given variable and no. of other variables Cojoint analysis Optimum product design application Optimum product design application A class of

Factor Analysis A class of procedures for data reduction and summarization procedures for data reduction and summarization

True/False Question Question phrasing and structure are eliminated in Semantic differential scale. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data True/False Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Your Answer True Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Minimum Select The Blank Question Informal interview is a ________ format of data collection. Correct Answer Unstructured Your Answer Unstructured Multiple Choice Multiple Answer Question Specialized techniques of Market Research include :Correct Answer National Readership survey , Forced Exposure test , Consumer Panels Your Answer National Readership survey , Forced Exposure test , Consumer Panels Multiple Choice Multiple Answer Question This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". What are the highlights of the study? Correct Answer Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches Your Answer Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches

Multiple Choice Single Answer Question Mean or average value is used to estimate when data have been collected using :Correct Answer Interval or ratio scale Your Answer Interval or ratio scale Match The Following Question Correct Answer Your Answer RankingSeveral alternatives compared with each other at same time compared with each other at same time Scaling technique Quantify a qualitative data Several alternatives

Projective technique Several responses at once Check one or more of

Double barreled questions

Several responses at once

Checklist Check one or more of the responses listed for answers the responses listed for answers

Multiple Choice Single Answer Question The unit about which information is collected for analysis is called:Correct Answer Element Your Answer Element True/False Question In exploratory research, the sample is very large and represents a class. Correct Answer False Your Answer False True/False Question Data published by the audit bureau of circulation is an external published data. Correct Answer True Your Answer True Select The Blank Question The clients or organization should do the comparison of defined research problem with ________. Correct Answer Other problems that need to be studied Your Answer Budget Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Multiple Choice Multiple Answer Question A good Research Design should ensure that the data is gathered :-

Correct Answer Accurately , Timely , Economically Your Answer Accurately , Timely True/False Question A Specific change in lifestyle is indicated through Demography Correct Answer False Your Answer False Multiple Choice Multiple Answer Question What are the advantages of Secondary Data? Correct Answer Easy Accessibility , Economy , A basis for further research Your Answer Easy Accessibility , Economy , A basis for further research True/False Question The starting point of the semantic differential scale is neutral. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents Your Answer Children , Illiterate Respondents Select The Blank Question The ________ uses a cartoon format in which one of the characters is represented as saying something. Correct Answer Roseinweig test Your Answer Roseinweig test Select The Blank Question Searching & Developing Alternatives is done in ________. Correct Answer Exploratory Research Your Answer Conclusive Research True/False Question Attitudes are measured through scaling and projective techniques. Correct Answer True Your Answer True Multiple Choice Single Answer Question Clarity of questions and instructions for filling the form is essential in :Correct Answer Mail survey Your Answer Mail survey Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals.

Your Answer

A Report with style, content according to the magazine and journals.

True/False Question Ratio scale does not have a zero point. Correct Answer False Your Answer False Select The Blank Question ________ is the final step of data acquisition plan. Correct Answer Data Collection Your Answer Data Collection LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Which publications can be refered for the research on Cotton & Textile Industry? Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian Textile Bulletin Your Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal Multiple Choice Multiple Answer Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents Your Answer Rural Respondents , Children , Illiterate Respondents True/False Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Your Answer True True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False True/False Question Descriptive research is a type of conclusive research. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question In resources for marketing research skilled staff plays an important role in :Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Your Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors

True/False Question Quota controls are used for National Panel Studies. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is ment by the value of Research Information? Correct Answer Cost Benefit Analysis of the data Your Answer How valuable the data is for the client Multiple Choice Single Answer Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :Correct Answer Regression analysis Your Answer Regression analysis Select The Blank Question The efficiency of OTC products is checked by ________ ONLY Correct Answer Manufacturers Your Answer Manufacturers Multiple Choice Single Answer Question Handling large amounts of data is possible through :Correct Answer Data warehousing Your Answer Data warehousing True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False Multiple Choice Single Answer Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test Your Answer Forced Exposure Test Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Information True/False Question In Conjoint analysis ranking of total utility is done from highest to lowest. Correct Answer True Your Answer True Select The Blank Question In online surveys,________ works like focus groups. Correct Answer Chat sessions Your Answer Chat sessions Multiple Choice Single Answer Question A process of recognizing and noting people is known as :Correct Answer Direct Observation Method Your Answer Direct Observation Method

Select The Blank Question Pie chart is a round chart divided into sections denoting ________ associated with each value. Correct Answer percentage Your Answer percentage Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Minimum Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price Your Answer Price to non price Multiple Choice Multiple Answer Question Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit Your Answer Price , Reliability , Credit True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer Dangler POP POP POP Communication medium Communication medium Opinion Polls Daily basis Daily basis Corporate Image Study Advertising research Advertising research Multiple Choice Single Answer Question Verbalization of Attitude is known as :Correct Answer Opinion Your Answer Opinion True/False Question Factor loading is the correlation between a factor and a variable in a factor analysis. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Multiple Choice Multiple Answer

Question Which of the following are the types of Sales and Market Research? Correct Answer Market Characteristics Study , Establishment of Quota and Territories , Market Share Analysis Study Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Multiple Choice Multiple Answer Question Characteristics of Open ended Questions include :Correct Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained Your Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained True/False Question Data published by the audit bureau of circulation is an external published data. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals. Multiple Choice Multiple Answer Question An ideal Questionnaire :Correct Answer Is short and concise , Has specific questions , Has uncluttered layout Your Answer Is short and concise , Has specific questions , Has uncluttered layout Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Scales Multiple Choice Single Answer Question "Structured"/ "Unstructured" Questionnaire is a classification based on the :Correct Answer Degree of formality Your Answer Degree of formality Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Match The Following Question Correct Answer Your Answer Bharat Leather Corpn. Ltd. Agra Agra Cashew Corporation Of India Ltd. Cochin Cochin Cement Corporation Of India Ltd. New Delhi New Delhi Automotive Research Association Of India Pune Pune

Select The Blank Question ________must cover all possible contingencies. Correct Answer Branching questions Your Answer Checklist Multiple Choice Single Answer Question In Market Research, Research Director must oversees :Correct Answer Execution of research at each stage Your Answer Budget of Research Select The Blank Question In mail survey, the questionnaire is ________. Correct Answer Self administered Your Answer Self administered Multiple Choice Multiple Answer Question For logical concrete and helpful interpretation which things are the most important? Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first Your Answer Interpretation should be honest and undistorted , Objective and fundamental principal should always be dealt first , Averages are merely tendency and generalization Multiple Choice Multiple Answer Question In data analysis, the analysis methods are :Correct Answer Examine difference , Analyze experimental data , Investigate association Your Answer Examine difference , Analyze experimental data , Investigate association Select The Blank Question In Marketing Research, written contract should contain feedback on ________. Correct Answer Findings and implementation Your Answer Research Methodology Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities True/False Question Simple tabulation is the relationship between two or more variables. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Illiterate , Literate without formal schooling True/False Question Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic. Correct Answer False Your Answer False LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Multiple Answer Question Which publications can be refered for the research on Cotton & Textile Industry? Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian Textile Bulletin Your Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal Multiple Choice Multiple Answer Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents Your Answer Rural Respondents , Children , Illiterate Respondents True/False Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Your Answer True True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False True/False Question Descriptive research is a type of conclusive research. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question In resources for marketing research skilled staff plays an important role in :Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Your Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors True/False Question Quota controls are used for National Panel Studies. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is ment by the value of Research Information? Correct Answer Cost Benefit Analysis of the data Your Answer How valuable the data is for the client Multiple Choice Single Answer Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :Correct Answer Regression analysis Your Answer Regression analysis

Select The Blank Question The efficiency of OTC products is checked by ________ ONLY Correct Answer Manufacturers Your Answer Manufacturers Multiple Choice Single Answer Question Handling large amounts of data is possible through :Correct Answer Data warehousing Your Answer Data warehousing True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False Multiple Choice Single Answer Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test Your Answer Forced Exposure Test Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Information True/False Question In Conjoint analysis ranking of total utility is done from highest to lowest. Correct Answer True Your Answer True Select The Blank Question In online surveys,________ works like focus groups. Correct Answer Chat sessions Your Answer Chat sessions Multiple Choice Single Answer Question A process of recognizing and noting people is known as :Correct Answer Direct Observation Method Your Answer Direct Observation Method Select The Blank Question Pie chart is a round chart divided into sections denoting ________ associated with each value. Correct Answer percentage Your Answer percentage Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Minimum Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price Your Answer Price to non price

Multiple Choice Multiple Answer Question Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit Your Answer Price , Reliability , Credit True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer Dangler POP POP POP Communication medium Communication medium Opinion Polls Daily basis Daily basis Corporate Image Study Advertising research Advertising research Multiple Choice Single Answer Question Verbalization of Attitude is known as :Correct Answer Opinion Your Answer Opinion True/False Question Factor loading is the correlation between a factor and a variable in a factor analysis. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Multiple Choice Multiple Answer Question Which of the following are the types of Sales and Market Research? Correct Answer Market Characteristics Study , Establishment of Quota and Territories , Market Share Analysis Study Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Multiple Choice Multiple Answer Question Characteristics of Open ended Questions include :Correct Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained Your Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained True/False Question Data published by the audit bureau of circulation is an external published data. Correct Answer True Your Answer True

Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals. Multiple Choice Multiple Answer Question An ideal Questionnaire :Correct Answer Is short and concise , Has specific questions , Has uncluttered layout Your Answer Is short and concise , Has specific questions , Has uncluttered layout Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Scales Multiple Choice Single Answer Question "Structured"/ "Unstructured" Questionnaire is a classification based on the :Correct Answer Degree of formality Your Answer Degree of formality Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Match The Following Question Correct Answer Your Answer Bharat Leather Corpn. Ltd. Agra Agra Cashew Corporation Of India Ltd. Cochin Cochin Cement Corporation Of India Ltd. New Delhi New Delhi Automotive Research Association Of India Pune Pune Select The Blank Question ________must cover all possible contingencies. Correct Answer Branching questions Your Answer Checklist Multiple Choice Single Answer Question In Market Research, Research Director must oversees :Correct Answer Execution of research at each stage Your Answer Budget of Research Select The Blank Question In mail survey, the questionnaire is ________. Correct Answer Self administered Your Answer Self administered Multiple Choice Multiple Answer

Question For logical concrete and helpful interpretation which things are the most important? Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first Your Answer Interpretation should be honest and undistorted , Objective and fundamental principal should always be dealt first , Averages are merely tendency and generalization Multiple Choice Multiple Answer Question In data analysis, the analysis methods are :Correct Answer Examine difference , Analyze experimental data , Investigate association Your Answer Examine difference , Analyze experimental data , Investigate association Select The Blank Question In Marketing Research, written contract should contain feedback on ________. Correct Answer Findings and implementation Your Answer Research Methodology Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities True/False Question Simple tabulation is the relationship between two or more variables. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Illiterate , Literate without formal schooling True/False Question Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic. Correct Answer False Your Answer False LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Which publications can be refered for the research on Cotton & Textile Industry? Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian Textile Bulletin Your Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal Multiple Choice Multiple Answer Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents Your Answer Rural Respondents , Children , Illiterate Respondents True/False Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Your Answer True True/False

Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False True/False Question Descriptive research is a type of conclusive research. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question In resources for marketing research skilled staff plays an important role in :Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Your Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors True/False Question Quota controls are used for National Panel Studies. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is ment by the value of Research Information? Correct Answer Cost Benefit Analysis of the data Your Answer How valuable the data is for the client Multiple Choice Single Answer Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :Correct Answer Regression analysis Your Answer Regression analysis Select The Blank Question The efficiency of OTC products is checked by ________ ONLY Correct Answer Manufacturers Your Answer Manufacturers Multiple Choice Single Answer Question Handling large amounts of data is possible through :Correct Answer Data warehousing Your Answer Data warehousing True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False Multiple Choice Single Answer Question Point of Purchase(POP) is researched through :-

Correct Answer Forced Exposure Test Your Answer Forced Exposure Test Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Information True/False Question In Conjoint analysis ranking of total utility is done from highest to lowest. Correct Answer True Your Answer True Select The Blank Question In online surveys,________ works like focus groups. Correct Answer Chat sessions Your Answer Chat sessions Multiple Choice Single Answer Question A process of recognizing and noting people is known as :Correct Answer Direct Observation Method Your Answer Direct Observation Method Select The Blank Question Pie chart is a round chart divided into sections denoting ________ associated with each value. Correct Answer percentage Your Answer percentage Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Minimum Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price Your Answer Price to non price Multiple Choice Multiple Answer Question Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit Your Answer Price , Reliability , Credit True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer Dangler POP POP POP Communication medium Communication medium

Opinion Polls Daily basis Daily basis Corporate Image Study Advertising research Advertising research Multiple Choice Single Answer Question Verbalization of Attitude is known as :Correct Answer Opinion Your Answer Opinion True/False Question Factor loading is the correlation between a factor and a variable in a factor analysis. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Multiple Choice Multiple Answer Question Which of the following are the types of Sales and Market Research? Correct Answer Market Characteristics Study , Establishment of Quota and Territories , Market Share Analysis Study Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Multiple Choice Multiple Answer Question Characteristics of Open ended Questions include :Correct Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained Your Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained True/False Question Data published by the audit bureau of circulation is an external published data. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals. Multiple Choice Multiple Answer Question An ideal Questionnaire :Correct Answer Is short and concise , Has specific questions , Has uncluttered layout Your Answer Is short and concise , Has specific questions , Has uncluttered layout Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Scales Multiple Choice Single Answer

Question "Structured"/ "Unstructured" Questionnaire is a classification based on the :Correct Answer Degree of formality Your Answer Degree of formality Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Match The Following Question Correct Answer Your Answer Bharat Leather Corpn. Ltd. Agra Agra Cashew Corporation Of India Ltd. Cochin Cochin Cement Corporation Of India Ltd. New Delhi New Delhi Automotive Research Association Of India Pune Pune Select The Blank Question ________must cover all possible contingencies. Correct Answer Branching questions Your Answer Checklist Multiple Choice Single Answer Question In Market Research, Research Director must oversees :Correct Answer Execution of research at each stage Your Answer Budget of Research Select The Blank Question In mail survey, the questionnaire is ________. Correct Answer Self administered Your Answer Self administered Multiple Choice Multiple Answer Question For logical concrete and helpful interpretation which things are the most important? Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first Your Answer Interpretation should be honest and undistorted , Objective and fundamental principal should always be dealt first , Averages are merely tendency and generalization Multiple Choice Multiple Answer Question In data analysis, the analysis methods are :Correct Answer Examine difference , Analyze experimental data , Investigate association Your Answer Examine difference , Analyze experimental data , Investigate association Select The Blank Question In Marketing Research, written contract should contain feedback on ________. Correct Answer Findings and implementation Your Answer Research Methodology Multiple Choice Single Answer

Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities True/False Question Simple tabulation is the relationship between two or more variables. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Illiterate , Literate without formal schooling True/False Question Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic. Correct Answer False Your Answer False

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Match The Following Question Correct Answer Your Answer Determine the specific data to be sought Statement of research purpose Statement of research purpose Questionnaire structure Funnel approach Funnel approach Physical characteristic of questionnaire Typography Typography Pretesting Eliminate flaws Eliminate flaws

Select The Blank Question A factor's eigne value is the sum of________ of factor loading. Correct Answer Square Your Answer Square

Select The Blank Question Retail Store Audit is a quantitative feedback on________. Correct Answer Consumer buying patterns Your Answer Consumer buying patterns True/False Question Rural SEC Grid is based on Education and Monthly Household Income Correct Answer False Your Answer False Multiple Choice Single Answer Question A nonhierarchical clustering procedure determines a cluster centre & then groups all objects within a prespecified threshold value from centre is known as :Correct Answer Segmental threshold method Your Answer Segmental threshold method Select The Blank Question In ________ forecast, he collects all information in his mind and based on his vast experience he makes forecast. Correct Answer Munshi Your Answer Munshi Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Minimum Multiple Choice Multiple Answer Question A town can be classified on the basis of population as Correct Answer Class I , ClassIII , Metro Your Answer Class I , ClassIII , Metro

Multiple Choice Multiple Answer Question A Questionnaire can be termed as "Good" when :Correct Answer The respondent can understand the question , The respondent has the necessary information to answer the questions , If the respondent is willing to provide the necessary information Your Answer The respondent can understand the question , If the respondent is willing to provide the necessary information , It is visually attractive with good layout True/False Question Simple tabulation is the relationship between two or more variables. Correct Answer False Your Answer False Multiple Choice Single Answer Question The respondent is shown clippings of advertisements in which Brand names are deleted. He is then asked to identify the Brand and the media where it appeared. This is known as :Correct Answer Recognition Test Your Answer Recognition Test True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False Select The Blank Question Descriptive research requires the ________ analysis. Correct Answer Quantitative Your Answer Qualitative True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Your Answer

False Multiple Choice Single Answer Question District Gazetteer Giving the information about population, public enterprises, development etc. is an example of :Correct Answer Government Publications Your Answer Government Publications True/False Question The client or organization should answer the queries of cost v/s benefits of research. Correct Answer True Your Answer False Multiple Choice Single Answer Question Retail Store Audit uses :Correct Answer Random multistratified sampling Your Answer Random multistratified sampling Multiple Choice Multiple Answer Question Non hierarchical procedure of cluster analysis further has other subtypes like:Correct Answer Sequential threshold , Parallel threshold , Optimizing partitioning Your Answer Parallel threshold , Optimizing partitioning Multiple Choice Single Answer Question Subscribers to Retail Store Audit(RSA) receive the report :Correct Answer Monthly Your Answer Monthly Select The Blank Question The assumption that the respondents externalization is the process of his internalization is observed in ________. Correct Answer Thematic Apperception Test Your Answer

Thematic Apperception Test Multiple Choice Single Answer Question Variables such as age, number of customers scales, costs, heights etc. can be measured by Correct Answer Ratio Scale Your Answer Ratio Scale Multiple Choice Single Answer Question The arrangement of data items in a numerical sequence either ascending or descending order is :Correct Answer An array Your Answer An array Multiple Choice Single Answer Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test Your Answer Forced Exposure Test Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price Your Answer Price to non price Select The Blank Question Factor analysis is based on linear relationship through which ________ is derived. Correct Answer Factor loading Your Answer Factor loading Multiple Choice Single Answer Question Informal interview is also known as :Correct Answer In-depth interview Your Answer In-depth interview

Multiple Choice Multiple Answer Question Specialized techniques of Market Research include :Correct Answer National Readership survey , Forced Exposure test , Consumer Panels Your Answer National Readership survey , Consumer Panels Select The Blank Question The responsibility of a client towards a research firm include ________. Correct Answer Disclosure of relevant proprietary data Your Answer Disclosure of relevant proprietary data Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals. Multiple Choice Multiple Answer Question Semantic Differential Scale can be used for :Correct Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software Your Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software Select The Blank Question Data interpretation requires ________ and logical skills. Correct Answer Qualitative Your Answer Quantitative True/False Question The starting point of the semantic differential scale is neutral. Correct Answer False Your Answer False

Multiple Choice Single Answer Question The result of Exploratory Research is :Correct Answer Development of Hypotheses Your Answer Development of Hypotheses True/False Question Reports printed by the professional bodies are external unpublished data. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer Ranking Several alternatives compared with each other at same time Quantify a qualitative data Scaling technique Quantify a qualitative data Several alternatives compared with each other at same time Double barreled questions Several responses at once Several responses at once Checklist Check one or more of the responses listed for answers Check one or more of the responses listed for answers

Select The Blank Question Association technique is a type of ________. Correct Answer Projective technique Your Answer Projective technique True/False Question Clarity in report writing should be there to avoid vagueness and misinterpretation. Correct Answer True

Your Answer True Multiple Choice Multiple Answer Question Transcribing data is involved :Correct Answer Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers Your Answer Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers Multiple Choice Multiple Answer Question What are the factors to be considered in cluster analysis? Correct Answer Limited number of clusters due to limitation of market potential , Clusters are not water tight compartment , Evaluating the quality of cluster is difficult Your Answer Limited number of clusters due to limitation of market potential , Clusters are not water tight compartment , Evaluating the quality of cluster is difficult Select The Blank Question For the semantic differential scale the central point of the scale is a ________. Correct Answer Neutral Point Your Answer Neutral Point Multiple Choice Single Answer Question A multivariate Statistical technique that uses a class of procedures for data reduction & summarization is known as :Correct Answer Factor analysis Your Answer Factor analysis Multiple Choice Multiple Answer Question Issues which a Doctors seeks regarding a product are :Correct Answer Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body Your Answer Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body

True/False Question Ratio scale does not have a zero point. Correct Answer False Your Answer False Multiple Choice Single Answer Question Spreading the sample through the entire population following a regular pattern is known as :Correct Answer Systematic sampling Your Answer Systematic sampling True/False Question This question is based on the case study of "THE BOOKSHOP". The Bookshop had a strong position in the textbook market. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Pretesting of Questionnaire includes testing of :Correct Answer Question content , Time taken to answer questions , Categorisation Your Answer Question content , Time taken to answer questions , Categorisation Select The Blank Question In online surveys,________ works like focus groups. Correct Answer Chat sessions Your Answer Chat sessions Question In MDS, when input data is ratio scaled, it is called as non-metric MDS. Correct Answer False Question Projective techniques draw inferences about :Correct Answer Personality structure , Marketing situation , Deep seated biases Question Dichotomous form of questions can be observed in :Correct Answer Branching questions , Qualifying questions , Opening questions Question Industrial product research was earlier restricted to :Correct Answer Demand Forecasting Question A questionnaire can be filled through different means like :Correct Answer Observation , Personal interview , Telephone interview

Question Mean or average value is used to estimate when data have been collected using :Correct Answer Interval or ratio scale Question The respondent may refuse to answer a question if he feels it is invading his privacy or has no legitimate purpose. The researcher considers such issues at which stage of the Questionnaire design? Correct Answer Evaluating the Question content Question The National Readership Survey(NRS) investigates :Correct Answer Readership by income levels , Readership by Duplication , Readership per copy of publication Question Factor analysis is based on linear relationship through which ________ is derived. Correct Answer Factor loading Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Question This question is based on the case study of "BOOK JACKET". The Publishers found that the market ________. Correct Answer Was biased towards higher socio-economic group Question Which of the following are the research obligations to the client? Correct Answer Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application Question Stimulated Test Marketing can be used in :Correct Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness Question "Consumer Panel" is a specialized market research technique. Correct Answer False Question Retail Store Audit is a quantitative feedback on________. Correct Answer Consumer buying patterns Question Cluster Sampling is Non-probability sampling Correct Answer False Question While determining the interviewing process, the researcher is confronted with :Correct Answer Ascertaining the communication media Question The Retail Store Audit does not measure:Correct Answer Brand loyalty Question Correct Answer Your Answer Determine the specific data to be sought Statement of research purpose Statement of research purpose Questionnaire structure Funnel approach Physical characteristic of questionnaire Pretesting Funnel approach Typography

Typography

Eliminate flaws Final draft

Question Retail Store Audit(RSA) divides India into 4 zones and 22 states. Correct Answer True Question Market & Sales Analysis helps management in :Correct Answer Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future Question Sales representative work load depends on average order size. Correct Answer True Question In MDS, when the input data is in nominal form, it is called as non-metric MDS. Correct Answer True Question In data analysis, the analysis methods are :Correct Answer Examine difference , Analyze experimental data , Investigate association Question The ________ objectives are derived from research objectives. Correct Answer Data

Question A nonhierarchical clustering procedure determines a cluster centre & then groups all objects within a prespecified threshold value from centre is known as :Correct Answer Segmental threshold method Question What are the disadvantages of Secondary Data? Correct Answer Inaccuracy , Incompleteness , Unit of Measurement Question Interpretation of results is highly subjective in ________. Correct Answer Projective techniques Question The responsibility of a client towards a research firm include ________. Correct Answer Disclosure of relevant proprietary data Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Question Non hierarchical procedure of cluster analysis further has other subtypes like:Correct Answer Sequential threshold , Parallel threshold , Optimizing partitioning Question A good Research Design should ensure that the data is gathered :Correct Answer Accurately , Timely , Economically Question Data of market research cannot be maintained :Correct Answer Without experienced and educated research staff Question Most of the organizations hire outside agencies to carry out extensive research. Correct Answer True Question Checklists are useful for :Correct Answer Factual data Question Subscribers to Retail Store Audit(RSA) receive the report :Correct Answer Monthly Question Spices Export Promotion World Trade Center is based at Correct Answer Cochin Question Data cleaning is done through extensive checks for________. Correct Answer Consistency and treatment of missing responses Question The over counter drugs are those which the consumers buy their own with Doctors advice Correct Answer False Question ________ loading is the corelation between a Factor and variable. Correct Answer Factor Question Correct Answer Your Answer Bharat Leather Corpn. Ltd. Agra Agra Cochin Cochin New Delhi Pune New Delhi Pune

Cashew Corporation Of India Ltd. Cement Corporation Of India Ltd.

Automotive Research Association Of India

Question In pre launch research of Pharmaceutical products, it is conducted for Correct Answer Clinical trials under controlled parameters for efficiency and side effects Question ________ type of question allow response in affirmative or negative. Correct Answer Dichotomous Question The retail store audits and prescription audits carried out by ORG are like ________ at all chemists . Correct Answer FMCG PRODUCTS Question Technical jargon should be used when unavoidable. Correct Answer True Question Specialized techniques of Market Research include :Correct Answer National Readership survey , Forced Exposure test , Consumer Panels Question This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". What are the highlights of the study? Correct Answer Competition from major players well entrenched in the market , Inferences

about socio-economic status of consumer was to be found , Company wanted to manufacture watches Question Constant Sum Scale (assigning points) can be used for :Correct Answer How different household would spend a fixed amount in a Month , How different household would spend a fixed amount on entertainment , How different respondents spend their Sunday Question Through cluster analysis objects/cases are classified into relatively________ group called cluster. Homogeneous Question In MDS, when input data is ratio scaled, it is called as non-metric MDS. Correct Answer False Select The Blank Question In Snowball sampling, (samples selected based on the initial set of samples) initial sample sizes selected using probability methods but additional units are obtained through information supplied by initial units called________. Correct Answer Referrals Question The producers in the sellers' market are also forced to take decisions based on the market information because Correct Answer The resources are scarce Question Complete________ of respondent and secrecy of data should be maintained. Correct Answer confidentiality Question SIRDO is the abbreviation of? Correct Answer Small Industries Research & Development Organization Question Main features of Technical Report are :Correct Answer Minute details of planning data collection, Analysis Interpretation Question ________ can be used for the diagrammatic rating scale. Correct Answer Pictures Question Mean or average value is used to estimate when data have been collected using :- Correct Answer Interval or ratio scale Question ________ type of question allow response in affirmative or negative. Correct Answer Dichotomous [yes / No] Question In Conjoint analysis, the assumption is that an individual is Incapable of ranking options on basis of some criterion. Correct Answer False Question Which of the following is the source of Internal Published Data? Correct Answer Chairman's Statement Question The impact of promotional slogans on the consumers can be studied With Correct Answer Association technique Question In hierarchical method of cluster analysis is again divided into Correct Answer Centrioid method, Linkage, Variance Question Market Research is a ________ industry in India. Correct Answer Growing Question In resources for marketing research skilled staff plays an important role in :- Correct Answer Maintaining data, Dealing with different situation and Problems, Timely completion of research Question Specialized techniques of Market Research include :Correct Answer National Readership survey , Forced Exposure test , Consumer Panels Question A questionnaire can be filled through different means like :Correct Answer Observation, Personal interview , Telephone interview Question Position Bias is a possibility in ________Questions. Correct Answer Multiple choice Question National Bureau of economic research publishes data for lagging, Coincidental and leading indicators based on ________. Correct Answer 350 times series Question Multidimensional scaling, does not explain:- Correct Answer Perception about the brands Question The objective of Questionnaire design is to seek consistency with Correct Answer Method of data collection , Research objective , Respondent's willingness to answer questions on the subject Question In conjoint analysis ranking involves complex trade offs.

Correct Answer True Question In absence of proper________ the market research becomes a data collection exercise. Correct Answer Problem Definition Question Quota controls are used for National Panel Studies. Correct Answer True Question Which of the following represents a sampling error ? Correct Answer Selected sample not representative of the population Question Close ended Questions are time consuming and costly exercise. Correct Answer False Question A good Research Design should ensure that the data is gathered :Correct Answer Accurately , Timely , Economically Question In pre launch research of Pharmaceutical products, it is conducted for Correct Answer Clinical trials under controlled parameters for efficiency and side effects Question Reports printed by the professional bodies are external unpublished data. Correct Answer False Question Bibliography contains ________. Correct Answer Information of references and secondary data Question Dichotomous form of questions can be observed in :Correct Answer Branching questions , Qualifying questions , Opening questions Question Identify the Close ended question type :Correct Answer Scales Question The ________ has set up districts and boundaries based on homogeneity of sociocultural parameters. Correct Answer State Re-organization Commission Question Market Research is done to Correct Answer Explore the Opportunities Question "Structured"/ "Unstructured" Questionnaire is a classification based on the :Correct Answer Degree of formality Question In data analysis simple tabulation shows the distribution of :Correct Answer One variable at a time Question The questionnaire design is a process involving :Correct Answer 10 steps Question Mean or average value is used to estimate when data have been collected using :Correct Answer Interval or ratio scale Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Question Diagnostic methods of sales forecasting are :Correct Answer Munshi Forecasts , Last Horse method , Delphi method Question Top of mind recall is observed in :Correct Answer Attitude Research Question The efficiency of OTC products is checked by ________ ONLY Correct Answer Manufacturers Question Sales representative work load depends on average order size. Correct Answer True Question Specialized techniques of Market Research include :Correct Answer National Readership survey , Forced Exposure test , Consumer Panels

Question ________must cover all possible contingencies. Correct Answer Branching questions Question In exploratory research, the sample is very large and represents a class. Correct Answer False Question This question is based on the case study of "REVIVAL OF THREE STAR HOTEL". The Hotel was experiencing a decline in business. The Management decided to attract business executives as :Correct Answer There was a decline in occupancy in the hotel Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Question Semantic differential scale is only three point rating scale. Correct Answer False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Question This question is based on the case study of "THE BOOKSHOP". What facilitated the idea of starting a copy service ? Correct Answer Availability of the shop next door on lease Question A good Research Design should ensure that the data is gathered :Correct Answer Accurately , Timely , Economically Question Ethics in Marketing Research underline the three basic responsibilities that includes :- Responsibility towards the respondent , Responsibility towards the client , Responsibility towards the researcher Question Range is the simplest measure of calculation of mean. Correct Answer False Question While determining the interviewing process, the researcher is confronted with :- Correct Answer Ascertaining the communication media Select The Blank Question Long form of NDDB is ________. Correct Answer National Dairy Development Board True/False Question A Specific change in lifestyle is indicated through Demography Correct Answer False Question In cluster analysis linkage is based on ________distance or neighbor rule Correct Answer Minimum Question The person conducting pharma research should be well qualified so that not to waste Doctors time. Correct Answer True Question Taking the responses on which political party will win the upcoming election is known as ________. Correct Answer Opinion Poll Question In regression analysis, dependent variables must be measured on

nominal scale. Correct Answer False Question Factor loading is the correlation between a factor and a variable in a factor analysis. Correct Answer True Question A list of population members used to obtain a sample is known as the:- Correct Answer Sampling frame Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Question While formulating the research purpose the following points should be taken into consideration :Correct Answer What are the problems or opportunities? , What are the decision alternatives? , Who are the users of the research? Select The Blank Question Respondent's imagination is tested in ________. Correct Answer Rorschach test Inkblot Multiple Choice Multiple Answer Question Which are the Export Promotion Councils? Correct Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem & Jewellery Export Promotion Council Question The producers in the sellers' market are also forced to take decisions based on the market information because Correct Answer The resources are scarce Question What are the various subparts of research objectives? Correct Answer Research Questions , Hypothesis Development , Research Boundaries Question Correct Answer Your Answer Determine the specific data to be sought Statement of research purpose Questionnaire structure Funnel approach Physical characteristic of questionnaire Typography Pretesting Eliminate flaws

Multiple Choice Multiple Answer Question Which are the New Delhi based Research Institutions? Correct Answer NRDC , CSIR , Cement Research Institute of India Question The National Readership Survey(NRS) investigates :Correct Answer Readership by income levels , Readership by Duplication , Readership per copy of publication Question A specific change in lifestyle is indicated by ________ Correct Answer Psychographics Question Correct Answer Your Answer Cluster Analysis Relatively homogeneous group

 Regression analysis other variables Co joint analysis Factor Analysis summarization

Relationship between given variable and no. Of Optimum product design application A class of procedures for data reduction and

Question Report presentation methodology deals with :Correct Answer Research design, technique employees and justification Your Answer Research design, technique employees and justification Question What is the significance of report? Correct Answer Quality of report is adjudged by a report , Lead to appropriate actionable policies and decisions. , For future references as secondary data Question Which of the following are the types of Sales and Market Research? Correct Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Question Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit Question Following are the characteristics of Factor analysis :Correct Answer Uses an advance forms of co-relation analysis to the responses , Variables that are interrelated and similar are reduced to smaller numbers of uncorrelated factors. , The model is primarily based on liner relationship through which factor loading is derived. Question Market Research is done to Correct Answer Explore the Opportunities Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Question In the Funnel approach, specific questions come first and general questions later. Correct Answer False Question The client or organization should answer the queries of cost v/s benefits of research. Correct Answer True Question Correct Answer Your Answer Post launch research Target respondents Sampling procedure Pre launch research Usage and attitude Doctors Area sampling Clinical trials and formulations

Question For the semantic differential scale the central point of the scale is a ________. Correct Answer Neutral Point

Question Getting the response for television viewership from a group of respondents over the period of six months is an example of consumer panel survey. Correct Answer True Question This question is based on the case study of "BOOK JACKET". The Publishers found that the market ________. Correct Answer Was biased towards higher socio-economic group Question Market Research involves Correct Answer Collection and Analysis of Data Question Corollary data in market analysis research is :Correct Answer Data related to the product but not about the product Question Report should be terse and concise. Correct Answer False Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Is an instrument for seeking and recording data , Motivates a respondent to respond , Facilitates data processing Match The Following Question Correct Answer Your Answer Skewness Array Numerical Simple Tabulation Cross Tabulation Symmetric distribution about mean sequence either ascending or descending One variable distribution Relationship between two or more variables

Multiple Choice Single Answer Question Top of mind recall is observed in :Correct Answer Attitude Research Question Projective technique is a subtype of open ended question. Correct Answer True Question Sampling in which each element has known chance for inclusion in the study is known as Probability Sampling Correct Answer True Multiple Choice Multiple Answer Question Factors affecting consumer decision process include :Correct Answer Economic factors , Intrinsic factors , External factors Select The Blank Question Kurtosis is measure of ________ or flatness of curve defined by the frequency distribution. Correct Answer Relative peaked ness Multiple Choice Multiple Answer Question Multidimensional scaling consist of :Correct Answer Attribute data , Non attribute data , Similarity and preference Question The respondent is shown clippings of advertisements in which Brand names are deleted. He is then asked to identify the Brand and the media where it appeared. This is known as :Correct Answer Recognition Test

Question In data analysis simple tabulation shows the distribution of :Correct Answer One variable at a time Question Questionnaire Design is the Integral part of Research Design. Correct Answer True Your Answer True Question Which of the following are the research obligations to the client? Correct Answer Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application Question Informal interview is a ________ format of data collection. Correct Answer Unstructured Question Which are the Export Promotion Councils? Correct Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem & Jewellery Export Promotion Council Question The respondent marks on a continnum between extremes his/her feelings towards an object. This represents Correct Answer Scaling techniques Question Which is the journal available for footware? Correct Answer Journal of Leather Technologists Association Question This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS ". The company did not have any major threat from competition in the Indian market. Correct Answer False Question Factor loading is the corelation between :Correct Answer A factor & a Variable Question Identification of Target Population is facilitated by :Correct Answer Well defined research objectives , Alternative, reasonable/target population definitions , Specifications for exclusion in target population Multiple Choice Single Answer Question "Self Administered" personal interviews are those in which :Correct Answer The respondent fills the questionnaire Question ________ translates information needs into a set of questions that a respondent can answer. Correct Answer A Questionnaire Question Pie chart is a round chart divided into sections denoting ________ associated with each value. Correct Answer percentage Question In industrial product research the research methodologies adopted are :- Correct Answer In-depth interviews , Surveys , Application Research Question In ________ method the research analyst is not concerned with cause and research relationship. Correct Answer Diagnostic Question Recall level of Niram Advertisement can be found out by doing :Correct Answer Advertisement Effectiveness Study

Question When company prepares a long range plan it is unpublished internal source of information. Correct Answer True Question Which publications can be used for research on automobile industry? Correct Answer Auto spark , Automobile Reporter , Auto Age Question In mail survey, the questionnaire is ________. Correct Answer Self administered Question The ________ uses a cartoon format in which one of the characters is represented as saying something. Correct Answer Roseinweig test Select The Blank Question A factor's eigne value is the sum of________ of factor loading. Correct Answer Square Question ________ research describes some aspects of market Characteristics. Correct Answer Descriptive ? Marketing research Is not a substitute but an Aid to Judgement. Steps involved in Market research: 1. Define research purpose / problem 2. Define the research Objective 3. Estimate the value of Information 4. Select the Research Approach 5. Apply research Tactics 6. Compare cost and timings 7. Collect data 8. Analyze and Interpret collected data 9. Make recommendations and conclusions EXPLORATORY research: - general overview of the situation but dont have any data available. a. Personal interviews b. Industry expert views c. Existing secondary data d. Qualitative research e. Pilot survey DESCRIPTIVE need to obtain very specific picture of the market. Methods used: Secondary data Survey Panels CASUAL one variable causes or determines the value of the other variables. Similar like Lab Experimentation. Motives are internalized factors that cause people to behave the way they do. SECONDARY SOURCES Consumer inputs Industrial users Research reports

RATIO SCALES: 1) Respondents to indicate their choice by selecting from the options provided ITEMISED RATING SCALE 2) Respondents to rate the set of items according to their importance RANK ORDER SCALE 3) Assign points according to their importance CONSTANT SUM SCALE 4) How much they agree or disagree with the set of statements LIKERT SCALE 5) Indicate their attitude towards an organization SEMANTIC DIFFERENTIAL SCALE ? Nominal scales variables such as age, sex, occupation, religion, brand awareness. ? Ordinal scales percentile, median and rank order co relation. Customer asked to show his preference for a product. PAGE 46 ? Interval scales attitude, opinions, index numbers. ? Ratio scales unlike Interval scale doesnt have a Zero value Types of Questions: Open-ended Free response Probing Projective techniques: Like showing objects SAMPLING Probability sampling ? Simple Random ? Systematic ? Area sampling ? Stratified Sampling Close ended Dichotomous ranking Checklist multiple choices Scaling Page 70 | | | Non probability Sampling Convenience sampling | Snow ball sampling Quota sampling | Judgement Sampling

1. Systematic samples selected by applying a regular pattern across the entire population. 2. Snowball additional set of samples selected based on the initial set of samples 3. Convenience Easily accessible samples are selected 4. Quota samples selected including the minimum number from each subgroup in the population. Like Age, sex, location subgroups 5. Stratified samples selected randomly from the stratas in the population 6. Area samples selected as entire subgroups within the population. 7. lists 8. Simple random Simple random number tables select samples or computer generated Judgement respondents are chosen on basis of convenience or accessibility.

STEPS in data Analysis Assemble Order Summarize Select appropriate method DATA ANALYSIS METHOD Multi Linear Regression relationship between a specific variable and the number of other variables. Ex: dollar sales value of showroom Co-joint - relative importance of the combination of attributes as viewed by the Customer. Ex: coffee combination with Cappuccino with or without cinnamon.

Factor reduce and summarize data. Cluster sorting data into clusters that exhibit similar characteristics. Helps identify new product opportunity and makes data manageable. Multi dimensional scaling represents perceptions and preferences of respondents as data points in geometric space. It identifies attributes and dimensions.

In Delphi method experts or knowledgeable people are invited to give their forecast: Without giving reasons Question Spontaneous response from respondent is possible in :Correct Answer Free response questions , Probing questions , Unstructured questions RankingSeveral alternatives compared with each other at same time Scaling technique Quantify a qualitative data Several responses at once

Double barreled questions Checklist

Check one or more of the responses listed for answers

Question Barometric methods of sales forecasting are :Correct Answer Historical analogy , Product like cycle concept , Survey methods Question Top of mind recall is observed in :Correct Answer Attitude Research ________represents a close ended question. Scales Question How people allocate their time and money to certain products and factors is depicted by Correct Answer Psychographic Variable Question This question is based on the case study of "THE BOOKSHOP". What facilitated the idea of starting a copy service ? Correct Answer Availability of the shop next door on lease Question In regression analysis, dependent variables can be expressed as a linear function of impendent variables. Correct Answer True Question According to Lipstein, rules for minimizing non-sampling errors include :Correct Answer Restrict the Questionnaire to data essential to the study , Use the smallest sample consistent with research objective , Sample survey should be as easy to execute as possible Question Economic indicators in survey method of sales forecasting are :Correct Answer Leading , Co-incident , Lagging Multiple Choice Single Answer Question Retail Store Audit uses :Correct Answer Random multistratified sampling Question In industrial product research the research methodologies adopted are :Correct Answer In-depth interviews , Surveys , Application Research Question The limitations with regression forecasting is that independent variables must be forecasted before forecasting the dependent variables. Correct Answer True Consumer panels especially Brand Loyalty of customers LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer

Question Household Structure' is a term used to indicate Correct Answer Nuclear family/Joint Family/Nuclear with Elders Your Answer Nuclear family/Joint Family/Nuclear with Elders Multiple Choice Multiple Answer Question In simple regression Yc = a +byz where :Correct Answer Yc = sales forecast for given value of x , a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price

Multiple Choice Single Answer Question Which scale indicates the difference in two or more entities? Correct Answer Nominal Scale Multiple Choice Single Answer Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test True/False Question Correct Answer Question Correct Answer Multiple Choice Multiple Answer Question Cluster analysis is used in :Correct Answer Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies Question A questionnaire can be :Correct Answer Structured , Disguised , Informal True/False Question Sales quotas are set before estimation of market potential and sales territories. Correct Answer False Question For the semantic differential scale the central point of the scale is a ________. Correct Answer Neutral Point Question Likert Scale is relatively easy to construct and administer. Correct Answer True True/False Multiple Choice Multiple Answer Question Main features of Technical Report are :Correct Answer Minute details of planning data collection , Analysis , Interpretation Multiple Choice Multiple Answer

Question In industrial product research the research methodologies adopted are :Correct Answer In-depth interviews , Surveys , Application Research True/False Question Report should be terse and concise. Correct Answer False Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Question Economic indicators in survey method of sales forecasting are :Correct Answer Leading , Co-incident , Lagging Multiple Choice Single Answer Question Retail Store Audit uses :Correct Answer Random multistratified sampling Multiple Choice Multiple Answer Question Which institutions should be contacted for research on Paint Chemicals? Correct Answer National Chemical Laboratory, Pune , Industrial Research & Development Center , Building Research Institute Question The Interviewing process is determined after evaluating the Question content. Correct Answer False Multiple Choice Multiple Answer Question According to Lipstein, rules for minimizing non-sampling errors include :Correct Answer Restrict the Questionnaire to data essential to the study , Use the smallest sample consistent with research objective , Sample survey should be as easy to execute as possible Multiple Choice Single Answer Question "Self Administered" personal interviews are those in which :Correct Answer The respondent fills the questionnaire True/False Question In regression analysis, dependent variables can be expressed as a linear function of impendent variables. Correct Answer True Multiple Choice Single Answer Question The respondent is shown clippings of advertisements in which Brand names are deleted. He is then asked to identify the Brand and the media where it appeared. This is known as :Correct Answer Recognition Test Your Answer Recall Test Multiple Choice Single Answer Question What is ment by the value of Research Information? Correct Answer Cost Benefit Analysis of the data Your Answer Actual Cost of Research Multiple Choice Single Answer Question This question is based on the case study of "THE BOOKSHOP". What facilitated the idea of starting a copy service ? Correct Answer Availability of the shop next door on lease Your Answer Significant market demand Multiple Choice Single Answer Question How people allocate their time and money to certain products and factors is

depicted by Correct Answer Psychographic Variable Your Answer Psychographic Variable Multiple Choice Single Answer Question Measurement of the existing data or information is known as :Correct Answer Facts Your Answer Facts Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Scales Multiple Choice Single Answer Your Answer Projective techniques

Select The Blank Question Convenience Sampling is used for ________. Correct Answer Exploratory research Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Question The person conducting pharma research should be well qualified so that not to waste Doctors time. Correct Answer True Question Association technique is a type of ________. Correct Answer Projective technique Multiple Choice Multiple Answer Match The Following Question Correct Answer Your Answer RankingSeveral alternatives compared with each other at same time compared with each other at same time Scaling technique Quantify a qualitative data Several alternatives

Quantify a qualitative data Several responses at once Check one or more of

Double barreled questions

Several responses at once

Checklist Check one or more of the responses listed for answers the responses listed for answers

Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors

Multiple Choice Multiple Answer Multiple Choice Single Answer Question The Factor analysis is designed to :Correct Answer Reduce many Variables to fewer underlying factors Multiple Choice Single Answer Question The test which consists of a series of pictures about which the subject is asked to tell a story is called :Correct Answer Thematic Apperception Test True/False Question Telephonic surveys can be used to identify the acceptability of the food processor after demonstration. Correct Answer False Question ________ can be used for the diagrammatic rating scale. Correct Answer Pictures Multiple Choice Single Answer Question In Delphi method experts or knowledgeable people are invited to give their forecast: Correct Answer Without giving reasons True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question What are the factors to be considered in cluster analysis? Correct Answer Limited number of clusters due to limitation of market potential , Clusters are not water tight compartment , Evaluating the quality of cluster is difficult Your Answer Limited number of clusters due to limitation of market potential , Clusters are not water tight compartment , Evaluating the quality of cluster is difficult Multiple Choice Single Answer Question Clarity of questions and instructions for filling the form is essential in :Correct Answer Mail survey Your Answer Data analysis Multiple Choice Single Answer Question The technique through which objects/ cases are classified into relative homogeneous groups or clusters is known as :Correct Answer Cluster analysis Your Answer Cluster analysis Multiple Choice Single Answer Question Mean or average value is used to estimate when data have been collected using :Correct Answer Interval or ratio scale Your Answer Interval or ratio scale Select The Blank Question In ________ method the research analyst is not concerned with cause and research relationship. Correct Answer Diagnostic Your Answer Diagnostic Multiple Choice Multiple Answer

Question Which are the New Delhi based Research Institutions? Correct Answer NRDC , CSIR , Cement Research Institute of India Your Answer NRDC , CSIR , Cement Research Institute of India Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities True/False Question "Consumer Panel" is a specialized market research technique. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer "What might this be ?" Inkblot test Inkblot test Aided Recall Depth Research Depth Research Doesnt intend to tell Projective techniques Projective techniques Ease of construction Likert scale Likert scale True/False Question In regression analysis, dependent variables can be expressed as a linear function of impendent variables. Correct Answer True Your Answer True True/False Question When company prepares a long range plan it is unpublished internal source of information. Correct Answer True Your Answer True Select The Blank Question Association technique is a type of ________. Correct Answer Projective technique Your Answer Projective technique Multiple Choice Single Answer Question The impact of promotional slogans on the consumers can be studied with Correct Answer Association technique Your Answer Association technique True/False Question Brand image building is not important in case of industrial product for quality. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Which publications are used for research on Chemical Industry? Correct Answer Indian Chemical Directory , Chemical Industry News , Chemical & Petro

Chemicals Journal Your Answer Indian Chemical Directory , Chemical Industry News , Chemical & Petro Chemicals Journal Multiple Choice Single Answer Question Spreading the sample through the entire population following a regular pattern is known as :Correct Answer Systematic sampling Your Answer Systematic sampling Select The Blank Question In absence of proper________ the market research becomes a data collection exercise. Correct Answer Problem Definition Your Answer Analysis Multiple Choice Multiple Answer Question Which institutions should be contacted for research on Paint Chemicals? Correct Answer National Chemical Laboratory, Pune , Industrial Research & Development Center , Building Research Institute Your Answer National Chemical Laboratory, Pune , Industrial Research & Development Center , Building Research Institute Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Multiple Choice Single Answer Question Ultra violet ink is used to disguise customer coding. This activity is :Correct Answer A disapproved method Your Answer A disapproved method Select The Blank Question Through cluster analysis objects/cases are classified into relatively________ group called cluster. Correct Answer Homogeneous Your Answer Homogeneous Match The Following Question Correct Answer Your Answer Dangler POP POP POP Communication medium Communication medium Opinion Polls Daily basis Daily basis Corporate Image Study Advertising research Advertising research Multiple Choice Multiple Answer Question Ethical issues to be observed while writing a report are :Correct Answer No deliberate misinterpretations , Marketing problems should be designed to suit

hidden agenda , Complete confidentiality and secrecy of data Your Answer No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data Select The Blank Question Multiple Choice is a ________type of question. Correct Answer Close ended Your Answer Close ended Multiple Choice Single Answer Question The conjoint analysis helps to enable company's to :Correct Answer Conduct brand swot analysis Your Answer Conduct brand swot analysis Multiple Choice Single Answer Question In the Internet era, qualitative research is possible through :Correct Answer Chat sessions Your Answer Chat sessions Select The Blank Question ________is an important communication medium that helps recall advertising. Correct Answer Point of Purchase(POP)items Your Answer Point of Purchase(POP)items True/False Question In the Funnel approach, specific questions come first and general questions later. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question In resources for marketing research skilled staff plays an important role in :Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Your Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Select The Blank Question Convenience Sampling is used for ________. Correct Answer Exploratory research Your Answer Exploratory research True/False Question The person conducting pharma research should be well qualified so that not to waste Doctors time. Correct Answer True Your Answer True True/False Question The limitations with regression forecasting is that independent variables must be forecasted before forecasting the dependent variables. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Main features of Technical Report are :Correct Answer Minute details of planning data collection , Analysis , Interpretation

Your Answer Minute details of planning data collection , Analysis , Interpretation Multiple Choice Single Answer Question How people allocate their time and money to certain products and factors is depicted by Correct Answer Psychographic Variable Your Answer Psychographic Variable True/False Question Question phrasing and structure are eliminated in Semantic differential scale. Correct Answer True Your Answer True True/False Question The popularity of Likert scale is due to its ease of construction and administration. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Which are the Export Promotion Councils? Correct Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem & Jewellery Export Promotion Council Your Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem & Jewellery Export Promotion Council True/False Question The written contract of a research should cover the penalty clause covering deficits such as delays, inadequate data. Correct Answer True Your Answer True Multiple Choice Single Answer Question The producers in the sellers' market are also forced to take decisions based on the market information because Correct Answer The resources are scarce Your Answer The resources are scarce Multiple Choice Single Answer Question Scale Intervals can be used for Correct Answer Age Your Answer Age Select The Blank Question Bibliography contains ________. Correct Answer Information of references and secondary data Your Answer Information of references and secondary data Multiple Choice Multiple Answer Question Online survey methods include :Correct Answer Email survey , HTML survey , Downloadable interactive surveys Your Answer Email survey , HTML survey , Downloadable interactive surveys Multiple Choice Single Answer Question Data of market research cannot be maintained :Correct Answer Without experienced and educated research staff Your Answer Without experienced and educated research staff

Multiple Choice Multiple Answer Question Pretesting of Questionnaire includes testing of :Correct Answer Question content , Time taken to answer questions , Categorisation Your Answer Question content , Time taken to answer questions , Categorisation Multiple Choice Multiple Answer Question Identification of Target Population is facilitated by :Correct Answer Well defined research objectives , Alternative, reasonable/target population definitions , Specifications for exclusion in target population Your Answer Well defined research objectives , Alternative, reasonable/target population definitions , Specifications for exclusion in target population Select The Blank Question ________are used for National Panel Studies. Correct Answer Quota controls Your Answer Quota controls Select The Blank Question Finding out the number of vehicles at a given junction is a ________ method. Correct Answer Direct Observation Your Answer Direct Observation LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Which publications can be refered for the research on Cotton & Textile Industry? Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian Textile Bulletin Your Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal Multiple Choice Multiple Answer Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents Your Answer Rural Respondents , Children , Illiterate Respondents True/False Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Your Answer True True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False True/False Question Descriptive research is a type of conclusive research. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question In resources for marketing research skilled staff plays an important role in :Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Your Answer Maintaining data , Dealing with different situation and problems , Timely completion

of research Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors True/False Question Quota controls are used for National Panel Studies. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is ment by the value of Research Information? Correct Answer Cost Benefit Analysis of the data Your Answer How valuable the data is for the client Multiple Choice Single Answer Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :Correct Answer Regression analysis Your Answer Regression analysis Select The Blank Question The efficiency of OTC products is checked by ________ ONLY Correct Answer Manufacturers Your Answer Manufacturers Multiple Choice Single Answer Question Handling large amounts of data is possible through :Correct Answer Data warehousing Your Answer Data warehousing True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False Multiple Choice Single Answer Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test Your Answer Forced Exposure Test Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Information True/False Question In Conjoint analysis ranking of total utility is done from highest to lowest. Correct Answer True Your Answer True Select The Blank

Question In online surveys,________ works like focus groups. Correct Answer Chat sessions Your Answer Chat sessions Multiple Choice Single Answer Question A process of recognizing and noting people is known as :Correct Answer Direct Observation Method Your Answer Direct Observation Method Select The Blank Question Pie chart is a round chart divided into sections denoting ________ associated with each value. Correct Answer percentage Your Answer percentage Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Minimum Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price Your Answer Price to non price Multiple Choice Multiple Answer Question Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit Your Answer Price , Reliability , Credit True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer Dangler POP POP POP Communication medium Communication medium Opinion Polls Daily basis Daily basis Corporate Image Study Advertising research Advertising research Multiple Choice Single Answer Question Verbalization of Attitude is known as :Correct Answer Opinion Your Answer Opinion True/False Question Factor loading is the correlation between a factor and a variable in a factor analysis. Correct Answer True

Your Answer True Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Multiple Choice Multiple Answer Question Which of the following are the types of Sales and Market Research? Correct Answer Market Characteristics Study , Establishment of Quota and Territories , Market Share Analysis Study Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Multiple Choice Multiple Answer Question Characteristics of Open ended Questions include :Correct Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained Your Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained True/False Question Data published by the audit bureau of circulation is an external published data. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals. Multiple Choice Multiple Answer Question An ideal Questionnaire :Correct Answer Is short and concise , Has specific questions , Has uncluttered layout Your Answer Is short and concise , Has specific questions , Has uncluttered layout Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Scales Multiple Choice Single Answer Question "Structured"/ "Unstructured" Questionnaire is a classification based on the :Correct Answer Degree of formality Your Answer Degree of formality Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Match The Following Question Correct Answer Your Answer

Bharat Leather Corpn. Ltd. Agra Agra Cashew Corporation Of India Ltd. Cochin Cochin Cement Corporation Of India Ltd. New Delhi New Delhi Automotive Research Association Of India Pune Pune Select The Blank Question ________must cover all possible contingencies. Correct Answer Branching questions Your Answer Checklist Multiple Choice Single Answer Question In Market Research, Research Director must oversees :Correct Answer Execution of research at each stage Your Answer Budget of Research Select The Blank Question In mail survey, the questionnaire is ________. Correct Answer Self administered Your Answer Self administered Multiple Choice Multiple Answer Question For logical concrete and helpful interpretation which things are the most important? Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first Your Answer Interpretation should be honest and undistorted , Objective and fundamental principal should always be dealt first , Averages are merely tendency and generalization Multiple Choice Multiple Answer Question In data analysis, the analysis methods are :Correct Answer Examine difference , Analyze experimental data , Investigate association Your Answer Examine difference , Analyze experimental data , Investigate association Select The Blank Question In Marketing Research, written contract should contain feedback on ________. Correct Answer Findings and implementation Your Answer Research Methodology Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities True/False Question Simple tabulation is the relationship between two or more variables. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Illiterate , Literate without formal schooling

True/False Question Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic. Correct Answer False Your Answer False LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Spontaneous response from respondent is possible in :Correct Answer Unstructured questions , Free response questions , Probing questions Your Answer Unstructured questions , Free response questions , Probing questions Multiple Choice Multiple Answer Question While formulating the research purpose the following points should be taken into consideration :Correct Answer What are the problems or opportunities? , What are the decision alternatives? , Who are the users of the research? Your Answer What are the problems or opportunities? , What are the decision alternatives? , Who are the users of the research? Match The Following Question Correct Answer Your Answer Pretesting Eliminate flaws Sampling

Determine the specific data to be sought Statement of research purpose Statement of research purpose Questionnaire structure Funnel approach Physical characteristic of questionnaire Funnel approach Typography

Typography

Multiple Choice Single Answer Question Which of the following have low usage frequency? Correct Answer Consumer Panel Study Your Answer Consumer Panel Study Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals. Multiple Choice Multiple Answer Question Non hierarchical procedure of cluster analysis further has other subtypes like:Correct Answer Sequential threshold , Parallel threshold , Optimizing partitioning Your Answer Sequential threshold , Parallel threshold , Optimizing partitioning

Multiple Choice Single Answer Question For understanding who are the promoters of constructions of high-rise buildings are going on in a particular city, who should be contacted? Correct Answer Builders / Architects Association Your Answer Builders / Architects Association Multiple Choice Multiple Answer Question The respondents in the research of Pharma companies are :Correct Answer Doctors , Patients , Pharmacists Your Answer Doctors , Patients , Pharmacists Select The Blank Question Searching & Developing Alternatives is done in ________. Correct Answer Exploratory Research Your Answer Exploratory Research Multiple Choice Single Answer Question Data interpretation requires :Correct Answer Logical skills Your Answer Logical skills Multiple Choice Multiple Answer Question The objective of Questionnaire design is to seek consistency with :Correct Answer Method of data collection , Research objective , Respondent's willingness to answer questions on the subject Your Answer Method of data collection , Research objective , Respondent's willingness to answer questions on the subject Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Select The Blank Question The data must be obtained quickly enough at ________. Correct Answer Reasonable costs Your Answer Appropriate costs Select The Blank Question Complete________ of respondent and secrecy of data should be maintained. Correct Answer confidentiality Your Answer confidentiality Multiple Choice Single Answer Question Editing is the process of review of questionnaires with objective of :Correct Answer Increasing accuracy and precision Your Answer Increasing accuracy and precision

True/False Question Smaller Companies or individual consultants do not have any role to play in Market Research Field. Correct Answer False Your Answer False True/False Question Close ended Questions are time consuming and costly exercise. Correct Answer False Your Answer False Multiple Choice Single Answer Question The producers in the sellers' market are also forced to take decisions based on the market information because Correct Answer The resources are scarce Your Answer The resources are scarce Multiple Choice Single Answer Question Which of the following methods is not used for descriptive research? Correct Answer Experiments Your Answer Experiments True/False Question In conjoint analysis ranking involves complex trade offs. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question A town can be classified on the basis of population as Correct Answer Class I , ClassIII , Metro Your Answer Class I , ClassIII , Metro Multiple Choice Multiple Answer Question Which publications can be refered for the research on Cotton & Textile Industry? Correct Answer Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal Your Answer Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal Multiple Choice Multiple Answer Question Which institutions should be contacted for research on Paint Chemicals? Correct Answer National Chemical Laboratory, Pune , Industrial Research & Development Center , Building Research Institute Your Answer Research Institute For Paint Tech. , National Chemical Laboratory, Pune , Industrial Research & Development Center Multiple Choice Single Answer

Question A factor's eigen value is the :Correct Answer Sum of squares of its factor loading Your Answer Sum of squares of its factor loading Multiple Choice Single Answer Question Subscribers to Retail Store Audit(RSA) receive the report :Correct Answer Monthly Your Answer Monthly Multiple Choice Single Answer Question What is coding? Correct Answer Assigning a code number to each possible response to the question Your Answer Assigning a code number to each possible response to the question Match The Following Question Correct Answer Your Answer Bharat Leather Corpn. Ltd. Agra Agra Cochin Cochin New Delhi Pune New Delhi Pune

Cashew Corporation Of India Ltd. Cement Corporation Of India Ltd.

Automotive Research Association Of India

True/False Question In regression analysis, dependent variables can be expressed as a linear function of impendent variables. Correct Answer True Your Answer True True/False Question In MDS, two-way modes, products can be compared on objective and perceived attributes. Correct Answer True Your Answer True Multiple Choice Single Answer Question The Factor analysis is designed to :Correct Answer Reduce many Variables to fewer underlying factors Your Answer Reduce many Variables to fewer underlying factors Select The Blank Question ________ type of question allow response in affirmative or negative. Correct Answer Dichotomous Your Answer Dichotomous

Multiple Choice Single Answer Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :Correct Answer Regression analysis Your Answer Regression analysis True/False Question The limitations with regression forecasting is that independent variables must be forecasted before forecasting the dependent variables. Correct Answer True Your Answer False True/False Question Quota controls are used for National Panel Studies. Correct Answer True Your Answer True True/False Question Likert Scale allows the respondents to either agree or disagree with the statement. Correct Answer True Your Answer True Select The Blank Question In absence of proper________ the market research becomes a data collection exercise. Correct Answer Problem Definition Your Answer Information Select The Blank Question ________ can be used for the diagrammatic rating scale. Correct Answer Pictures Your Answer Pictures Multiple Choice Single Answer Question Which scale indicates the difference in two or more entities? Correct Answer Nominal Scale Your Answer Ordinal Scale True/False Question Determining the Questionnaire structure is the first step of process of Questionnaire design. Correct Answer False Your Answer False Multiple Choice Single Answer Question Corollary data in market analysis research is :Correct Answer Data related to the product but not about the product Your Answer Data related to the product but not about the product

Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities Multiple Choice Multiple Answer Question This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". What are the highlights of the study? Correct Answer Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches Your Answer Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches Multiple Choice Multiple Answer Question A questionnaire can be :Correct Answer Structured , Disguised , Informal Your Answer Structured , Disguised , Informal Select The Blank Question Factor analysis is based on linear relationship through which ________ is derived. Correct Answer Factor loading Your Answer Factor loading Select The Blank Question Finding out the number of vehicles at a given junction is a ________ method. Correct Answer Direct Observation Your Answer Direct Observation Select The Blank Question Data cleaning is done through extensive checks for________. Correct Answer Consistency and treatment of missing responses Your Answer Consistency and treatment of missing responses Select The Blank Question The clients or organization should do the comparison of defined research problem with ________. Correct Answer Other problems that need to be studied Your Answer Affordable cost LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question The clients or organization should do the comparison of defined research problem with ________. Correct Answer Other problems that need to be studied

Your Answer

Other problems that need to be studied

Multiple Choice Single Answer Question The respondent is shown clippings of advertisements in which Brand names are deleted. He is then asked to identify the Brand and the media where it appeared. This is known as :Correct Answer Recognition Test Your Answer Recognition Test Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals. Multiple Choice Multiple Answer Question A good Research Design should ensure that the data is gathered :Correct Answer Accurately , Timely , Economically Your Answer Accurately , Timely , Economically Multiple Choice Multiple Answer Question Projective techniques draw inferences about :Correct Answer Personality structure , Marketing situation , Deep seated biases Your Answer Personality structure , Marketing situation , Deep seated biases Select The Blank Question The assumption that the respondents externalization is the process of his internalization is observed in ________. Correct Answer Thematic Apperception Test Your Answer Thematic Apperception Test Select The Blank Question The ________ uses a cartoon format in which one of the characters is represented as saying something. Correct Answer Roseinweig test Your Answer Roseinweig test Multiple Choice Single Answer Question Qualifying questions are :Correct Answer Used to find whether the person is the right type to provide information Your Answer Used to find whether the person is the right type to provide information Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Multiple Choice Single Answer

Question Evaluating the question content is the :Correct Answer 4th step Your Answer 3rd step Multiple Choice Single Answer Question The producers in the sellers' market are also forced to take decisions based on the market information because Correct Answer The resources are scarce Your Answer The resources are scarce Select The Blank Question Leading indicators are also known as ________. Correct Answer Advanced indicators Your Answer Advanced indicators Select The Blank Question Finding out the number of vehicles at a given junction is a ________ method. Correct Answer Direct Observation Your Answer Direct Observation Multiple Choice Single Answer Question The physical characteristics of the questionnaire are important in motivating the respondent to participate and complete the form. This is true in case of Correct Answer Mail survey Your Answer Mail survey Multiple Choice Single Answer Question Scale Intervals can be used for Correct Answer Age Your Answer Age Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Multiple Choice Multiple Answer Question Scale intervals can be used for the following Correct Answer Age , Land holdings , Income Your Answer Occupation , Age , Income Match The Following Question Correct Answer Your Answer Sales Analysis Preparing sales expenses budget Territory and product

Direct Data Method of market potential measurement product Corollary data

Data on actual product Data on actual

Data related to product Data related to product

Sales forecast Cash flow need Cash flow need

True/False Question Question phrasing and structure are eliminated in Semantic differential scale. Correct Answer True Your Answer True Multiple Choice Single Answer Question The response format is determined in the Correct Answer 4th step Your Answer 4th step Multiple Choice Single Answer Question Identify the Close ended question type :Correct Answer Scales Your Answer Scales Select The Blank Question Respondent's imagination is tested in ________. Correct Answer Rorschach Test Your Answer Rorschach Test True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question An ideal Questionnaire :Correct Answer Is short and concise , Has specific questions , Has uncluttered layout Your Answer Is short and concise , Has specific questions , Has uncluttered layout Multiple Choice Single Answer Question Corollary data in market analysis research is :Correct Answer Data related to the product but not about the product Your Answer Data related to the product but not about the product True/False Question Technical jargon should be used when unavoidable. Correct Answer True Your Answer True

Select The Blank Question ________ translates information needs into a set of questions that a respondent can answer. Correct Answer A Questionnaire Your Answer A Questionnaire Multiple Choice Multiple Answer Question The methods to decide the number of clusters are :Correct Answer The distance at which clusters are combined can be used as a criteria. , Relative size of cluster should be meaningful. , Theoretical or practical consideration may suggest same number. Your Answer The distance at which clusters are combined can be used as a criteria. , Relative size of cluster should be meaningful. , Optimizing partitioning method. True/False Question Rural SEC Grid is based on Education and Monthly Household Income Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Which institutions should be contacted for research on Paint Chemicals? Correct Answer National Chemical Laboratory, Pune , Industrial Research & Development Center , Building Research Institute Your Answer National Chemical Laboratory, Pune , Industrial Research & Development Center , Building Research Institute Select The Blank Question Research carried out based on the existing data is ________ Correct Answer Secondary research Your Answer Secondary research True/False Question Use of data analysis programme is the analysis strategy . Correct Answer True Your Answer True True/False Question Likert Scale is relatively easy to construct and administer. Correct Answer True Your Answer True True/False Question The popularity of Likert scale is due to its ease of construction and administration. Correct Answer True Your Answer True Multiple Choice Multiple Answer

Question Which of the following are the types of Sales and Market Research? Correct Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories True/False Question In exploratory research, the sample is very large and represents a class. Correct Answer False Your Answer False Select The Blank Question Association technique is a type of ________. Correct Answer Projective technique Your Answer Projective technique True/False Question The written contract of a research should cover the penalty clause covering deficits such as delays, inadequate data. Correct Answer True Your Answer True True/False Question Quota controls are used for National Panel Studies. Correct Answer True Your Answer True Select The Blank Question Data cleaning is done through extensive checks for________. Correct Answer Consistency and treatment of missing responses Your Answer Consistency and treatment of missing responses Multiple Choice Multiple Answer Question Which of the following are the research obligations to the client? Correct Answer Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application Your Answer Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application Multiple Choice Single Answer Question A multivariate Statistical technique that uses a class of procedures for data reduction & summarization is known as :Correct Answer Factor analysis Your Answer Factor analysis Multiple Choice Multiple Answer Question What are the various subparts of research objectives? Correct Answer Research Questions , Hypothesis Development , Research Boundaries

Your Answer

Research Questions , Hypothesis Development , Research Boundaries

Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities Select The Blank Question Descriptive research requires the ________ analysis. Correct Answer Quantitative Your Answer Quantitative Multiple Choice Multiple Answer Question Specialized techniques of Market Research include :Correct Answer National Readership survey , Forced Exposure test , Consumer Panels Your Answer National Readership survey , Forced Exposure test , Consumer Panels Match The Following Question Correct Answer Your Answer To understand the effect of cable TV industry on Hindi Cinema Research Causal Research Causal

To find out the preference of Movie theaters for the youth Descriptive Research Research To ascertain the possibility of developing Solar Car Research Exploratory Research

Descriptive Exploratory

To understand the buying pattern of Grocery items for a group of housewives over six months Consumer Panel Survey Consumer Panel Survey

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Which publications can be refered for the research on Cotton & Textile Industry? Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian Textile Bulletin Your Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal Multiple Choice Multiple Answer Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents Your Answer Rural Respondents , Children , Illiterate Respondents True/False Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Your Answer True

True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False True/False Question Descriptive research is a type of conclusive research. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question In resources for marketing research skilled staff plays an important role in :Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Your Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors True/False Question Quota controls are used for National Panel Studies. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is ment by the value of Research Information? Correct Answer Cost Benefit Analysis of the data Your Answer How valuable the data is for the client Multiple Choice Single Answer Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :Correct Answer Regression analysis Your Answer Regression analysis Select The Blank Question The efficiency of OTC products is checked by ________ ONLY Correct Answer Manufacturers Your Answer Manufacturers Multiple Choice Single Answer Question Handling large amounts of data is possible through :Correct Answer Data warehousing Your Answer Data warehousing True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False Multiple Choice Single Answer

Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test Your Answer Forced Exposure Test Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Information True/False Question In Conjoint analysis ranking of total utility is done from highest to lowest. Correct Answer True Your Answer True Select The Blank Question In online surveys,________ works like focus groups. Correct Answer Chat sessions Your Answer Chat sessions Multiple Choice Single Answer Question A process of recognizing and noting people is known as :Correct Answer Direct Observation Method Your Answer Direct Observation Method Select The Blank Question Pie chart is a round chart divided into sections denoting ________ associated with each value. Correct Answer percentage Your Answer percentage Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Minimum Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price Your Answer Price to non price Multiple Choice Multiple Answer Question Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit Your Answer Price , Reliability , Credit True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer Dangler POP POP

POP Communication medium Communication medium Opinion Polls Daily basis Daily basis Corporate Image Study Advertising research Advertising research Multiple Choice Single Answer Question Verbalization of Attitude is known as :Correct Answer Opinion Your Answer Opinion True/False Question Factor loading is the correlation between a factor and a variable in a factor analysis. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Multiple Choice Multiple Answer Question Which of the following are the types of Sales and Market Research? Correct Answer Market Characteristics Study , Establishment of Quota and Territories , Market Share Analysis Study Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Multiple Choice Multiple Answer Question Characteristics of Open ended Questions include :Correct Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained Your Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained True/False Question Data published by the audit bureau of circulation is an external published data. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals. Multiple Choice Multiple Answer Question An ideal Questionnaire :Correct Answer Is short and concise , Has specific questions , Has uncluttered layout Your Answer Is short and concise , Has specific questions , Has uncluttered layout Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Scales

Multiple Choice Single Answer Question "Structured"/ "Unstructured" Questionnaire is a classification based on the :Correct Answer Degree of formality Your Answer Degree of formality Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Match The Following Question Correct Answer Your Answer Bharat Leather Corpn. Ltd. Agra Agra Cashew Corporation Of India Ltd. Cochin Cochin Cement Corporation Of India Ltd. New Delhi New Delhi Automotive Research Association Of India Pune Pune Select The Blank Question ________must cover all possible contingencies. Correct Answer Branching questions Your Answer Checklist Multiple Choice Single Answer Question In Market Research, Research Director must oversees :Correct Answer Execution of research at each stage Your Answer Budget of Research Select The Blank Question In mail survey, the questionnaire is ________. Correct Answer Self administered Your Answer Self administered Multiple Choice Multiple Answer Question For logical concrete and helpful interpretation which things are the most important? Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first Your Answer Interpretation should be honest and undistorted , Objective and fundamental principal should always be dealt first , Averages are merely tendency and generalization Multiple Choice Multiple Answer Question In data analysis, the analysis methods are :Correct Answer Examine difference , Analyze experimental data , Investigate association Your Answer Examine difference , Analyze experimental data , Investigate association Select The Blank Question In Marketing Research, written contract should contain feedback on ________. Correct Answer Findings and implementation Your Answer Research Methodology

Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities True/False Question Simple tabulation is the relationship between two or more variables. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Illiterate , Literate without formal schooling True/False Question Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic. Correct Answer False Your Answer False LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question Spontaneous responses are obtained in ________ questions. Correct Answer Open ended Your Answer Open ended Multiple Choice Multiple Answer Question Cluster analysis is used in :Correct Answer Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies Your Answer Understanding buyer behavior , Selecting test markets for various marketing strategies , Market segment Select The Blank Question Through cluster analysis objects/cases are classified into relatively________ group called cluster. Correct Answer Homogeneous Your Answer Homogeneous Select The Blank Question The retail store audits and prescription audits carried out by ORG are like ________ at all chemists . Correct Answer FMCG PRODUCTS Your Answer FMCG PRODUCTS True/False Question Sampling in which each element has known chance for inclusion in the study is known as Probability Sampling

Correct Answer Your Answer True

True

Multiple Choice Single Answer Question In Delphi method experts or knowledgeable people are invited to give their forecast :Correct Answer Without giving reasons Your Answer Without giving reasons Multiple Choice Single Answer Question In cluster analysis, a linkage method based on average distance between all pairs of objects where one member of the pair is from each of the cluster, it is called as :Correct Answer Average linkage Your Answer Ward method Multiple Choice Multiple Answer Question The types of report are Correct Answer Technical report , Publication Report , Executive Report Your Answer Technical report , Publication Report , Executive Report Multiple Choice Single Answer Question While determining the interviewing process, the researcher is confronted with :Correct Answer Ascertaining the communication media Your Answer Type of questions to use True/False Question Likert Scale allows the respondents to either agree or disagree with the statement. Correct Answer True Your Answer True True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False Select The Blank Question The ________ has set up districts and boundaries based on homogeneity of sociocultural parameters. Correct Answer State Re-organization Commission Your Answer National Research Association Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities Multiple Choice Single Answer

Question Lost Horse method is also called as :Correct Answer Value judgment Your Answer Value judgment Select The Blank Question Research carried out based on the existing data is ________ Correct Answer Secondary research Your Answer Secondary research True/False Question The starting point of the semantic differential scale is neutral. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Multiple Choice Single Answer Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test Your Answer Forced Exposure Test True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Your Answer True True/False Question Telephonic surveys can be used to identify the acceptability of the food processor after demonstration. Correct Answer False Your Answer False Multiple Choice Single Answer Question The impact of promotional slogans on the consumers can be studied with Correct Answer Association technique Your Answer Association technique Multiple Choice Multiple Answer Question Issues which a Doctors seeks regarding a product are :Correct Answer Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body Your Answer Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body

Multiple Choice Multiple Answer Question Scale intervals can be used for the following Correct Answer Age , Land holdings , Income Your Answer Age , Income , Occupation Multiple Choice Multiple Answer Question A good Research Design should ensure that the data is gathered :Correct Answer Accurately , Timely , Economically Your Answer Accurately , Timely , Economically Multiple Choice Multiple Answer Question A town can be classified on the basis of population as Correct Answer Class I , ClassIII , Metro Your Answer Class I , Metro , Rural Multiple Choice Single Answer Question The respondent is shown clippings of advertisements in which Brand names are deleted. He is then asked to identify the Brand and the media where it appeared. This is known as :Correct Answer Recognition Test Your Answer Recognition Test Multiple Choice Single Answer Question The technique through which objects/ cases are classified into relative homogeneous groups or clusters is known as :Correct Answer Cluster analysis Your Answer Cluster analysis Multiple Choice Single Answer Question A multivariate Statistical technique that uses a class of procedures for data reduction & summarization is known as :Correct Answer Factor analysis Your Answer Factor analysis Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Scales Multiple Choice Multiple Answer Question Diagnostic methods of sales forecasting are :Correct Answer Munshi Forecasts , Last Horse method , Delphi method Your Answer Munshi Forecasts , Last Horse method , Delphi method Select The Blank Question Market Research is a ________ industry in India.

Correct Answer Growing Your Answer Growing Multiple Choice Multiple Answer Question Ethics in Marketing Research underline the three basic responsibilities that includes :Correct Answer Responsibility towards the respondent , Responsibility towards the client , Responsibility towards the researcher Your Answer Responsibility towards the respondent , Responsibility towards the client , Responsibility towards the researcher Multiple Choice Single Answer Question Which of the following represents a sampling error ? Correct Answer Selected sample not representative of the population Your Answer Selected sample not representative of the population Multiple Choice Multiple Answer Question Which of the following are the International / National MR players? Correct Answer IMRB , Gallup/MBA , NFO Your Answer IMF , IMRB , NFO True/False Question A Show card is the identity of the researcher conducting the interview Correct Answer False Your Answer False True/False Question In MDS, two-way modes, products can be compared on objective and perceived attributes. Correct Answer True Your Answer True Select The Blank Question Taking the responses on which political party will win the upcoming election is known as ________. Correct Answer Opinion Poll Your Answer Opinion Poll Match The Following Question Correct Answer Your Answer Low responses Inaccessibility Inaccessibility

Sampling error Not representative of population Not representative of population Non-sampling error Sampling Recording error Recording error Information about population

Information about population

Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Multiple Choice Multiple Answer Question The methods to decide the number of clusters are :Correct Answer The distance at which clusters are combined can be used as a criteria. , Relative size of cluster should be meaningful. , Theoretical or practical consideration may suggest same number. Your Answer The distance at which clusters are combined can be used as a criteria. , Relative size of cluster should be meaningful. , Theoretical or practical consideration may suggest same number. Multiple Choice Multiple Answer Question Pretesting of Questionnaire includes testing of :Correct Answer Question content , Time taken to answer questions , Categorisation Your Answer Question content , Time taken to answer questions , Categorisation Match The Following Question Correct Answer Your Answer Conjoint Analysis Regression Analysis Brand swot analysis Dependent variables and variance Standard deviation = 6y= Hierarchical and non hierarchical

Standard deviation = 6y=

Cluster Analysis Hierarchical and non hierarchical methods methods Factor Analysis Eigen value & communality

Variance and factor loading

Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price Your Answer Price to non price Select The Blank Question The variable ________indicates the Religion of the respondent. Correct Answer Sikh Your Answer Sikh True/False Question Attitudes are measured through scaling and projective techniques. Correct Answer True

Your Answer

False

Multiple Choice Single Answer Question The respondent may refuse to answer a question if he feels it is invading his privacy or has no legitimate purpose. The researcher considers such issues at which stage of the Questionnaire design? Correct Answer Evaluating the Question content Your Answer Determining the wordings of the question Select The Blank Question In mail survey, the questionnaire is ________. Correct Answer Self administered Your Answer Self administered LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Which publications can be refered for the research on Cotton & Textile Industry? Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian Textile Bulletin Your Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal Multiple Choice Multiple Answer Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents Your Answer Rural Respondents , Children , Illiterate Respondents True/False Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Your Answer True True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False True/False Question Descriptive research is a type of conclusive research. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question In resources for marketing research skilled staff plays an important role in :Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Your Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors

Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors True/False Question Quota controls are used for National Panel Studies. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is ment by the value of Research Information? Correct Answer Cost Benefit Analysis of the data Your Answer How valuable the data is for the client Multiple Choice Single Answer Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :Correct Answer Regression analysis Your Answer Regression analysis Select The Blank Question The efficiency of OTC products is checked by ________ ONLY Correct Answer Manufacturers Your Answer Manufacturers Multiple Choice Single Answer Question Handling large amounts of data is possible through :Correct Answer Data warehousing Your Answer Data warehousing True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False Multiple Choice Single Answer Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test Your Answer Forced Exposure Test Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Information True/False Question In Conjoint analysis ranking of total utility is done from highest to lowest. Correct Answer True Your Answer True Select The Blank Question In online surveys,________ works like focus groups. Correct Answer Chat sessions Your Answer Chat sessions Multiple Choice Single Answer Question A process of recognizing and noting people is known as :-

Correct Answer Direct Observation Method Your Answer Direct Observation Method Select The Blank Question Pie chart is a round chart divided into sections denoting ________ associated with each value. Correct Answer percentage Your Answer percentage Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Minimum Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price Your Answer Price to non price Multiple Choice Multiple Answer Question Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit Your Answer Price , Reliability , Credit True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer Dangler POP POP POP Communication medium Communication medium Opinion Polls Daily basis Daily basis Corporate Image Study Advertising research Advertising research Multiple Choice Single Answer Question Verbalization of Attitude is known as :Correct Answer Opinion Your Answer Opinion True/False Question Factor loading is the correlation between a factor and a variable in a factor analysis. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies

Multiple Choice Multiple Answer Question Which of the following are the types of Sales and Market Research? Correct Answer Market Characteristics Study , Establishment of Quota and Territories , Market Share Analysis Study Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Multiple Choice Multiple Answer Question Characteristics of Open ended Questions include :Correct Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained Your Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained True/False Question Data published by the audit bureau of circulation is an external published data. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals. Multiple Choice Multiple Answer Question An ideal Questionnaire :Correct Answer Is short and concise , Has specific questions , Has uncluttered layout Your Answer Is short and concise , Has specific questions , Has uncluttered layout Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Scales Multiple Choice Single Answer Question "Structured"/ "Unstructured" Questionnaire is a classification based on the :Correct Answer Degree of formality Your Answer Degree of formality Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Match The Following Question Correct Answer Your Answer Bharat Leather Corpn. Ltd. Agra Agra Cashew Corporation Of India Ltd. Cochin Cochin Cement Corporation Of India Ltd. New Delhi New Delhi

Automotive Research Association Of India Pune Pune Select The Blank Question ________must cover all possible contingencies. Correct Answer Branching questions Your Answer Checklist Multiple Choice Single Answer Question In Market Research, Research Director must oversees :Correct Answer Execution of research at each stage Your Answer Budget of Research Select The Blank Question In mail survey, the questionnaire is ________. Correct Answer Self administered Your Answer Self administered Multiple Choice Multiple Answer Question For logical concrete and helpful interpretation which things are the most important? Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first Your Answer Interpretation should be honest and undistorted , Objective and fundamental principal should always be dealt first , Averages are merely tendency and generalization Multiple Choice Multiple Answer Question In data analysis, the analysis methods are :Correct Answer Examine difference , Analyze experimental data , Investigate association Your Answer Examine difference , Analyze experimental data , Investigate association Select The Blank Question In Marketing Research, written contract should contain feedback on ________. Correct Answer Findings and implementation Your Answer Research Methodology Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities True/False Question Simple tabulation is the relationship between two or more variables. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Illiterate , Literate without formal schooling True/False Question Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic. Correct Answer False Your Answer False

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question Descriptors describing the selection criteria of the individuals needed for the study are known as: Correct Answer Respondent Descriptors Your Answer Respondent Descriptors Multiple Choice Single Answer Question Lost Horse method is also called as :Correct Answer Value judgment Your Answer Value judgment Select The Blank Question The assumption that the respondents externalization is the process of his internalization is observed in ________. Correct Answer Thematic Apperception Test Your Answer Thematic Apperception Test Multiple Choice Multiple Answer Question In industrial product research the research methodologies adopted are :Correct Answer In-depth interviews , Surveys , Application Research Your Answer In-depth interviews , Surveys , Application Research Match The Following Question Correct Answer Your Answer To understand the effect of cable TV industry on Hindi Cinema Causal Research Causal Research To find out the preference of Movie theaters for the youth Descriptive Research Descriptive Research To ascertain the possibility of developing Solar Car Exploratory Research Consumer Panel Survey To understand the buying pattern of Grocery items for a group of housewives over six months Consumer Panel Survey Causal Research Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Select The Blank Question The clients or organization should do the comparison of defined research problem with ________. Correct Answer Other problems that need to be studied Your Answer Other problems that need to be studied True/False Question Range is the simplest measure of calculation of mean. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question What is the significance of report?

Correct Answer Quality of report is adjudged by a report , Lead to appropriate actionable policies and decisions. , For future references as secondary data Your Answer Quality of report is adjudged by a report , Lead to appropriate actionable policies and decisions. , For future references as secondary data Select The Blank Question A factor's eigne value is the sum of________ of factor loading. Correct Answer Square Your Answer Square Multiple Choice Single Answer Question Which of the following represents a sampling error ? Correct Answer Selected sample not representative of the population Your Answer Selected sample not representative of the population Select The Blank Question Kurtosis is measure of ________ or flatness of curve defined by the frequency distribution. Correct Answer Relative peakedness Your Answer Relative peakedness Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities True/False Question Use of data analysis programme is the analysis strategy . Correct Answer True Your Answer True True/False Question Telephonic surveys can be used to identify the acceptability of the food processor after demonstration. Correct Answer False Your Answer True Multiple Choice Single Answer Question Measurement of the existing data or information is known as :Correct Answer Facts Your Answer Facts Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Multiple Choice Multiple Answer Question Multidimensional scaling consist of :Correct Answer Attribute data , Non attribute data , Similarity and preference Your Answer Attribute data , Non attribute data , Similarity and preference Select The Blank Question Data cleaning is done through extensive checks for________.

Correct Answer Consistency and treatment of missing responses Your Answer Consistency and treatment of missing responses Multiple Choice Single Answer Question Utilities of conjoint analysis are arrived through :Correct Answer Iterative technique Your Answer Iterative technique True/False Question Determining the Questionnaire structure is the first step of process of Questionnaire design. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question What are the disadvantages of Secondary Data? Correct Answer Inaccuracy , Incompleteness , Unit of Measurement Your Answer Inaccuracy , Incompleteness , Unit of Measurement Match The Following Question Correct Answer Your Answer Dangler POP POP POP Communication medium Communication medium Opinion Polls Daily basis Daily basis Corporate Image Study Advertising research Advertising research Multiple Choice Single Answer Question What is Executive Report? Correct Answer Report for decision makers Your Answer Report for scientific or technically trend people. Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Is an instrument for seeking and recording data , Motivates a respondent to respond , Facilitates data processing Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Multiple Choice Single Answer Question Demographic information and identification information is :Correct Answer Towards the end of the interview Your Answer At the beginning of the interview Select The Blank Question The efficiency of OTC products is checked by ________ ONLY Correct Answer Manufacturers Your Answer Manufacturers True/False Question A Show card is the identity of the researcher conducting the interview Correct Answer False

Your Answer False True/False Question Semantic differential scale is only three point rating scale. Correct Answer False Your Answer False Select The Blank Question Leading indicators are also known as ________. Correct Answer Advanced indicators Your Answer Advanced indicators Multiple Choice Multiple Answer Question The respondents in the research of Pharma companies are :Correct Answer Doctors , Patients , Pharmacists Your Answer Doctors , Patients , Pharmacists Multiple Choice Multiple Answer Question In hierarchical method of cluster analysis is again divided into :Correct Answer Linkage , Variance , Centrioid method Your Answer Linkage , Variance , Centrioid method Select The Blank Question Research carried out based on the existing data is ________ Correct Answer Secondary research Your Answer Secondary research True/False Question When target respondents are intercepted and shopping areas, it is called Mall Intercept. Correct Answer True Your Answer True True/False Question In Conjoint analysis, the assumption is that an individual is incapable of ranking options on basis of some criterion. Correct Answer False Your Answer False Multiple Choice Single Answer Question The long form of IMRB is :Correct Answer Indian Market Research Bureau Your Answer Indian Market Research Bureau Multiple Choice Single Answer Question What is the first step in the Research Design Process? Correct Answer Problem Identification Your Answer Problem Identification Multiple Choice Multiple Answer Question Which are the New Delhi based Research Institutions? Correct Answer NRDC , CSIR , Cement Research Institute of India Your Answer NRDC , CSIR , Cement Research Institute of India Multiple Choice Multiple Answer Question Online survey methods include :-

Correct Answer Email survey , HTML survey , Downloadable interactive surveys Your Answer Email survey , HTML survey , Downloadable interactive surveys Multiple Choice Single Answer Question The producers in the sellers' market are also forced to take decisions based on the market information because Correct Answer The resources are scarce Your Answer The resources are scarce Select The Blank Question The responsibility of a client towards a research firm include ________. Correct Answer Disclosure of relevant proprietary data Your Answer Not subjecting to unwanted research Multiple Choice Multiple Answer Question Which publications are used for research on Chemical Industry? Correct Answer Indian Chemical Directory , Chemical Industry News , Chemical & Petro Chemicals Journal Your Answer Indian Chemical Directory , Chemical Industry News , Chemical & Petro Chemicals Journal Select The Blank Question Market Research is a ________ industry in India. Correct Answer Growing Your Answer Growing True/False Question The technique in which respondents are provided with incomplete sentences which they can complete as they choose to do so, is known as Construction technique. Correct Answer False Your Answer False True/False Question Likert Scale is relatively easy to construct and administer. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question A Questionnaire can be termed as "Good" when :Correct Answer The respondent can understand the question , The respondent has the necessary information to answer the questions , If the respondent is willing to provide the necessary information Your Answer The respondent can understand the question , The respondent has the necessary information to answer the questions , If the respondent is willing to provide the necessary information Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Knowledge LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question Descriptors describing the selection criteria of the individuals needed for the study are known as:

Correct Answer Respondent Descriptors Your Answer Respondent Descriptors Multiple Choice Single Answer Question Lost Horse method is also called as :Correct Answer Value judgment Your Answer Value judgment Select The Blank Question The assumption that the respondents externalization is the process of his internalization is observed in ________. Correct Answer Thematic Apperception Test Your Answer Thematic Apperception Test Multiple Choice Multiple Answer Question In industrial product research the research methodologies adopted are :Correct Answer In-depth interviews , Surveys , Application Research Your Answer In-depth interviews , Surveys , Application Research Match The Following Question Correct Answer Your Answer To understand the effect of cable TV industry on Hindi Cinema Causal Research Causal Research To find out the preference of Movie theaters for the youth Descriptive Research Descriptive Research To ascertain the possibility of developing Solar Car Exploratory Research Consumer Panel Survey To understand the buying pattern of Grocery items for a group of housewives over six months Consumer Panel Survey Causal Research Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Select The Blank Question The clients or organization should do the comparison of defined research problem with ________. Correct Answer Other problems that need to be studied Your Answer Other problems that need to be studied True/False Question Range is the simplest measure of calculation of mean. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question What is the significance of report? Correct Answer Quality of report is adjudged by a report , Lead to appropriate actionable policies and decisions. , For future references as secondary data Your Answer Quality of report is adjudged by a report , Lead to appropriate actionable policies and decisions. , For future references as secondary data

Select The Blank Question A factor's eigne value is the sum of________ of factor loading. Correct Answer Square Your Answer Square Multiple Choice Single Answer Question Which of the following represents a sampling error ? Correct Answer Selected sample not representative of the population Your Answer Selected sample not representative of the population Select The Blank Question Kurtosis is measure of ________ or flatness of curve defined by the frequency distribution. Correct Answer Relative peakedness Your Answer Relative peakedness Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities True/False Question Use of data analysis programme is the analysis strategy . Correct Answer True Your Answer True True/False Question Telephonic surveys can be used to identify the acceptability of the food processor after demonstration. Correct Answer False Your Answer True Multiple Choice Single Answer Question Measurement of the existing data or information is known as :Correct Answer Facts Your Answer Facts Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Multiple Choice Multiple Answer Question Multidimensional scaling consist of :Correct Answer Attribute data , Non attribute data , Similarity and preference Your Answer Attribute data , Non attribute data , Similarity and preference Select The Blank Question Data cleaning is done through extensive checks for________. Correct Answer Consistency and treatment of missing responses Your Answer Consistency and treatment of missing responses Multiple Choice Single Answer Question Utilities of conjoint analysis are arrived through :-

Correct Answer Iterative technique Your Answer Iterative technique True/False Question Determining the Questionnaire structure is the first step of process of Questionnaire design. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question What are the disadvantages of Secondary Data? Correct Answer Inaccuracy , Incompleteness , Unit of Measurement Your Answer Inaccuracy , Incompleteness , Unit of Measurement Match The Following Question Correct Answer Your Answer Dangler POP POP POP Communication medium Communication medium Opinion Polls Daily basis Daily basis Corporate Image Study Advertising research Advertising research Multiple Choice Single Answer Question What is Executive Report? Correct Answer Report for decision makers Your Answer Report for scientific or technically trend people. Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Is an instrument for seeking and recording data , Motivates a respondent to respond , Facilitates data processing Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Multiple Choice Single Answer Question Demographic information and identification information is :Correct Answer Towards the end of the interview Your Answer At the beginning of the interview Select The Blank Question The efficiency of OTC products is checked by ________ ONLY Correct Answer Manufacturers Your Answer Manufacturers True/False Question A Show card is the identity of the researcher conducting the interview Correct Answer False Your Answer False True/False Question Semantic differential scale is only three point rating scale. Correct Answer False

Your Answer False Select The Blank Question Leading indicators are also known as ________. Correct Answer Advanced indicators Your Answer Advanced indicators Multiple Choice Multiple Answer Question The respondents in the research of Pharma companies are :Correct Answer Doctors , Patients , Pharmacists Your Answer Doctors , Patients , Pharmacists Multiple Choice Multiple Answer Question In hierarchical method of cluster analysis is again divided into :Correct Answer Linkage , Variance , Centrioid method Your Answer Linkage , Variance , Centrioid method Select The Blank Question Research carried out based on the existing data is ________ Correct Answer Secondary research Your Answer Secondary research True/False Question When target respondents are intercepted and shopping areas, it is called Mall Intercept. Correct Answer True Your Answer True True/False Question In Conjoint analysis, the assumption is that an individual is incapable of ranking options on basis of some criterion. Correct Answer False Your Answer False Multiple Choice Single Answer Question The long form of IMRB is :Correct Answer Indian Market Research Bureau Your Answer Indian Market Research Bureau Multiple Choice Single Answer Question What is the first step in the Research Design Process? Correct Answer Problem Identification Your Answer Problem Identification Multiple Choice Multiple Answer Question Which are the New Delhi based Research Institutions? Correct Answer NRDC , CSIR , Cement Research Institute of India Your Answer NRDC , CSIR , Cement Research Institute of India Multiple Choice Multiple Answer Question Online survey methods include :Correct Answer Email survey , HTML survey , Downloadable interactive surveys Your Answer Email survey , HTML survey , Downloadable interactive surveys Multiple Choice Single Answer Question The producers in the sellers' market are also forced to take decisions based on the

market information because Correct Answer The resources are scarce Your Answer The resources are scarce Select The Blank Question The responsibility of a client towards a research firm include ________. Correct Answer Disclosure of relevant proprietary data Your Answer Not subjecting to unwanted research Multiple Choice Multiple Answer Question Which publications are used for research on Chemical Industry? Correct Answer Indian Chemical Directory , Chemical Industry News , Chemical & Petro Chemicals Journal Your Answer Indian Chemical Directory , Chemical Industry News , Chemical & Petro Chemicals Journal Select The Blank Question Market Research is a ________ industry in India. Correct Answer Growing Your Answer Growing True/False Question The technique in which respondents are provided with incomplete sentences which they can complete as they choose to do so, is known as Construction technique. Correct Answer False Your Answer False True/False Question Likert Scale is relatively easy to construct and administer. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question A Questionnaire can be termed as "Good" when :Correct Answer The respondent can understand the question , The respondent has the necessary information to answer the questions , If the respondent is willing to provide the necessary information Your Answer The respondent can understand the question , The respondent has the necessary information to answer the questions , If the respondent is willing to provide the necessary information Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Knowledge LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question Exporting is the only avenue of entry into foreign market Correct Answer False Your Answer False

Select The Blank Question ________ related to a number of products Correct Answer Length Your Answer Length Multiple Choice Single Answer Question What does promotion encompass? Correct Answer Advertising Your Answer Advertising Multiple Choice Multiple Answer Question What are the advantages of personal selling? Correct Answer To provide technical information to the buyers , To know the buyer's reaction instantaneously Your Answer To make public aware about the products , To know the buyer's reaction instantaneously Multiple Choice Single Answer Question What is the avenue of entry into foreign markets? Correct Answer Contract manufacturing Your Answer Contract manufacturing True/False Question In international marketing, cultural dimensions include customs, traditions Correct Answer True Your Answer True True/False Question This question is based on the case study "Chow Flowers Co. Ltd.". The largest importer was the United States, absorbing over 40% of all exports. Correct Answer True Your Answer True True/False Question A research proposal describes a plan for conducting & controlling research project. Correct Answer True Your Answer True Multiple Choice Single Answer Question Under what circumstance is unified advertising policy possible? Correct Answer Custom, culture and demand are same Your Answer Custom, culture and demand are same Multiple Choice Single Answer Question Which of the following is not investment entry? Correct Answer Joint venture:11-89 Your Answer Joint venture:11-89

Multiple Choice Single Answer Question Which of the following is not included in foreign environment? Correct Answer Local dimension Your Answer Local dimension Multiple Choice Multiple Answer Question How does the customer know about the product & is influenced to buy it? Correct Answer Advertising , Publicity , Sales promotion Your Answer Publicity , Advertising True/False Question In ethnocentric orientation, local and foreign market are same Correct Answer True Your Answer True Select The Blank Question In export pricing, ________ used for billing Correct Answer Currency of the purchaser's country Your Answer Currency of the purchaser's country Match The Following Question Correct Answer Your Answer Trade fairs Direct mailing Knowing new technological trends Target audience Target audience General audience Industrial market Knowing new technological trends

Sales literature Price list

Personal selling Industrial market

Multiple Choice Single Answer Question When a manufacturer exports indirectly, what does he do? Correct Answer He transfers the responsibility for the selling job to some other organization Your Answer He sells goods to the customers through official distributors in foreign markets Multiple Choice Single Answer Question What marketing technique is used to know international marketing need? Correct Answer Marketing information & research Your Answer Marketing information & research Select The Blank Question The main elements of ________dimensions include per capita GDP Correct Answer Economic Your Answer Economic

Select The Blank Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental Silk Private Limited, is a ________ unit, was one of the leading Indian manufacturers & exporters of silk fabrics & made-ups Correct Answer 100% export oriented Your Answer 100% export oriented Multiple Choice Multiple Answer Question What does "currency used for billing" stand for? Correct Answer Currency of the purchaser's currency , Leading international currency Your Answer Currency of the purchaser's currency , Leading international currency Multiple Choice Multiple Answer Question Which of the following are among the top ten suppliers together accounting for over 60% of total imports? Correct Answer China , Germany Your Answer China , Germany True/False Question As regards imports into India, Germany is among the top ten suppliers accounting for over 60% of total imports. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question What are the techniques used to collect information regarding market need? Correct Answer Marketing information , Research Your Answer Marketing information , Research Multiple Choice Single Answer Question This question is based on the case study 'AB Enterprises'. What was the initial problem faced by the importers? Correct Answer Defect in packaging material Your Answer Defect in packaging material Select The Blank Question ________ is important aspect of international physical distribution. Correct Answer Warehousing Your Answer Warehousing Select The Blank Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental preferred to conduct sales in the US market through ________ Correct Answer An agent Your Answer Distributor Multiple Choice Single Answer

Question What is not included in social environment? Correct Answer Growth rates Your Answer Growth rates Multiple Choice Single Answer Question What does product-mix decision include? Correct Answer Packaging Your Answer Packaging True/False Question In polycentric approach, each country is treated as separate entity Correct Answer True Your Answer True Multiple Choice Single Answer Question What does political environment include? Correct Answer Legal dimension Your Answer Legal dimension Select The Blank Question ________ banks also have good deal of information on commercial agents in various countries. Correct Answer International Merchant Your Answer International Merchant Select The Blank Question This question is based on the case study "Oriental Silk Pvt. Ltd.". By 1983, the company's sales were of the order of ________ . Correct Answer Rs.600 million Your Answer Rs.600 million Multiple Choice Single Answer Question In which year did India became the world's 13th largest exporter? Correct Answer 1950 Your Answer 1950 True/False Question Buyers of general equipments prefer to deal directly with the manufacturers. Correct Answer False Your Answer False Multiple Choice Single Answer Question In product planning for export, length is related to Correct Answer Number of products Your Answer Number of products Multiple Choice Single Answer

Question What is the advantage of direct exporting? Correct Answer Greater control over distribution Your Answer Lesser start up cost Multiple Choice Multiple Answer Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Which products did help USA to become the largest importer? Correct Answer Silk fabrics , Made-ups Your Answer Silk fabrics , Made-ups Multiple Choice Multiple Answer Question What are the roles of price in the overall export marketing strategies? Correct Answer Creating competitive market , Export enhancing , Affecting profit Your Answer Export enhancing , Affecting profit Select The Blank Question ________ can affect the competitiveness of researcher's product against products made within the market. Correct Answer Tariffs Your Answer Tariffs Multiple Choice Multiple Answer Question What is correct according to geocentric orientation? Correct Answer Companies view the entire world as a single market , Uniform inventory management & training Your Answer Companies view the entire world as a single market , Uniform inventory management & training Match The Following Question Correct Answer Your Answer Indirect exporting Business dimensions Legal dimensions Home-based merchant Home-based merchant Channel network Copyright Channel network

Copyright Use of patent

Licensing arrangement Use of patent

Multiple Choice Multiple Answer Question What are the special schemes of ECGC? Correct Answer Packing credit guarantee , Post-shipment credit guarantee Your Answer Packing credit guarantee , Post-shipment credit guarantee Multiple Choice Multiple Answer Question How does the product reach to the buyer? Correct Answer Distribution , Transportation Your Answer Distribution , Transportation

True/False Question Bargaining styles differ greatly across nations. Correct Answer False Your Answer True Multiple Choice Single Answer Question What is important to take pricing decision? Correct Answer Competition Your Answer Competition Multiple Choice Multiple Answer Question People enter export markets for a variety of reasons like :Correct Answer Recession in domestic market , Higher profitability , Utilization of export incentives Your Answer Recession in domestic market , Higher profitability , Utilization of export incentives Multiple Choice Single Answer Question What does channel-mix decision include? Correct Answer Intermediaries Your Answer Intermediaries LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question According to Lipstein, rules for minimizing non-sampling errors include :Correct Answer Use the smallest sample consistent with research objective , Sample survey should be as easy to execute as possible , Restrict the Questionnaire to data essential to the study Your Answer Restrict the Questionnaire to data essential to the study , Use the smallest sample consistent with research objective , Sample survey should be as easy to execute as possible Select The Blank Question Pie chart is a round chart divided into sections denoting ________ associated with each value. Correct Answer percentage Your Answer percentage Multiple Choice Multiple Answer Question Stimulated Test Marketing can be used in :Correct Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness Your Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness Multiple Choice Single Answer Question Factor loading is the corelation between :Correct Answer A factor & a Variable Your Answer A factor & a Variable Multiple Choice Single Answer Question Causal Research Design is also known as :-

Correct Answer Experimental Research Design Your Answer Experimental Research Design Select The Blank Question In online surveys,________ works like focus groups. Correct Answer Chat sessions Your Answer Chat sessions Multiple Choice Multiple Answer Question The respondents in the research of Pharma companies are :Correct Answer Doctors , Patients , Pharmacists Your Answer Doctors , Patients , Pharmacists Match The Following Question Correct Answer Your Answer Post launch research Usage and attitude Usage and attitude Target respondents Doctors Doctors Sampling procedure Area sampling Area sampling Pre launch research Clinical trials and formulations Clinical trials and formulations True/False Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Your Answer False Select The Blank Question Bibliography contains ________. Correct Answer Information of references and secondary data Your Answer Information of references and secondary data Select The Blank Question Informal interview is a ________ format of data collection. Correct Answer Unstructured Your Answer Unstructured Multiple Choice Multiple Answer Question Identification of Target Population is facilitated by :Correct Answer Well defined research objectives , Alternative, reasonable/target population definitions , Specifications for exclusion in target population Your Answer Well defined research objectives , Alternative, reasonable/target population definitions , Specifications for exclusion in target population Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Knowledge Multiple Choice Multiple Answer Question The methods to decide the number of clusters are :Correct Answer The distance at which clusters are combined can be used as a criteria. , Relative

size of cluster should be meaningful. , Theoretical or practical consideration may suggest same number. Your Answer Theoretical or practical consideration may suggest same number. , The distance at which clusters are combined can be used as a criteria. , Relative size of cluster should be meaningful. Multiple Choice Single Answer Question This question is based on the case study of "REVIVAL OF THREE STAR HOTEL". The Hotel was experiencing a decline in business. The Management decided to attract business executives as :Correct Answer There was a decline in occupancy in the hotel Your Answer It had adequate facilities for conducting conferences, workshops etc True/False Question Smaller Companies or individual consultants do not have any role to play in Market Research Field. Correct Answer False Your Answer False Select The Blank Question In ________ method the research analyst is not concerned with cause and research relationship. Correct Answer Diagnostic Your Answer Diagnostic Multiple Choice Multiple Answer Question This question is based on the case study of "THE BOOKSHOP". Who were the major competitors? Correct Answer University departmental machines , University library , Tinko's Your Answer University departmental machines , University library , Tinko's Multiple Choice Single Answer Question What is the first step in the Research Design Process? Correct Answer Problem Identification Your Answer Problem Identification Select The Blank Question Retail Store Audit is a quantitative feedback on________. Correct Answer Consumer buying patterns Your Answer Consumer buying patterns Multiple Choice Single Answer Question The producers in the sellers' market are also forced to take decisions based on the market information because Correct Answer The resources are scarce Your Answer The resources are scarce True/False Question The Interviewing process is determined after evaluating the Question content. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question In hierarchical method of cluster analysis is again divided into :Correct Answer Linkage , Variance , Centrioid method Your Answer Linkage , Variance , Centrioid method

Multiple Choice Single Answer Question Information on subjects not approachable through Questioning can be obtained through :Correct Answer Projective techniques Your Answer Projective techniques Multiple Choice Single Answer Question Sales forecast helps to decide the :Correct Answer Purchase of inventory Your Answer Purchase of inventory True/False Question In Conjoint analysis, the assumption is that an individual is incapable of ranking options on basis of some criterion. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question A town can be classified on the basis of population as Correct Answer Class I , ClassIII , Metro Your Answer Class I , ClassIII , Metro Match The Following Question Correct Answer Your Answer Skewness Symmetric distribution about mean Symmetric distribution about mean Array Numerical sequence either ascending or descending Numerical sequence either ascending or descending Simple Tabulation One variable distribution One variable distribution Cross Tabulation Relationship between two or more variables Relationship between two or more variables Multiple Choice Single Answer Question The amount of variance a variable shares with all other variables included in the analysis is called as:Correct Answer Communality Your Answer Communality Multiple Choice Single Answer Question The respondent marks on a continnum between extremes his/her feelings towards an object. This represents Correct Answer Scaling techniques Your Answer Scaling techniques Multiple Choice Multiple Answer Question What are the factors to be considered in cluster analysis? Correct Answer Limited number of clusters due to limitation of market potential , Clusters are not water tight compartment , Evaluating the quality of cluster is difficult Your Answer Limited number of clusters due to limitation of market potential , Clusters are not water tight compartment , Evaluating the quality of cluster is difficult

True/False Question Likert Scale is relatively easy to construct and administer. Correct Answer True Your Answer True True/False Question Quota controls are used for National Panel Studies. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Which institutions should be contacted for research on Paint Chemicals? Correct Answer National Chemical Laboratory, Pune , Industrial Research & Development Center , Building Research Institute Your Answer National Chemical Laboratory, Pune , Industrial Research & Development Center , Building Research Institute True/False Question Market Research is an inexact science. Correct Answer True Your Answer True Multiple Choice Single Answer Question Validation is fundamental step in research because :Correct Answer It ensures that data has accurately measured Your Answer It ensures that data has accurately measured Multiple Choice Multiple Answer Question Dichotomous form of questions can be observed in :Correct Answer Branching questions , Qualifying questions , Opening questions Your Answer Branching questions , Qualifying questions , Opening questions Select The Blank Question Data interpretation requires ________ and logical skills. Correct Answer Qualitative Your Answer Quantitative True/False Question Simple tabulation is the relationship between two or more variables. Correct Answer False Your Answer False Select The Blank Question The data must be obtained quickly enough at ________. Correct Answer Reasonable costs Your Answer Reasonable costs Multiple Choice Single Answer Question What is the source of information to know the technical details of norms for using construction chemicals? Correct Answer Indian Concrete Journal Your Answer Indian Concrete Journal Multiple Choice Single Answer Question "Care should be taken to prevent respondent fatigue and disinterest." This is taken into account in which step of the questionnaire design ?

Correct Answer Determining the interviewing process Your Answer Determining the interviewing process Select The Blank Question This question is based on the case study of "REVIVAL OF THREE STAR HOTEL". The management was considering attracting business executives, before that, it ________. Correct Answer Wanted to study the data of guests already available with the hotel Your Answer Wanted to study the data of guests already available with the hotel True/False Question Range is the simplest measure of calculation of mean. Correct Answer False Your Answer False Select The Blank Question Kurtosis is measure of ________ or flatness of curve defined by the frequency distribution. Correct Answer Relative peakedness Your Answer Relative peakedness True/False Question Cluster Sampling is Non-probability sampling Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Factors affecting consumer decision process include :Correct Answer Economic factors , Intrinsic factors , External factors Your Answer Economic factors , Intrinsic factors , External factors LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question Measurement of Attitudes is done through :Correct Answer Scaling techniques Your Answer Scaling techniques Multiple Choice Single Answer Question The Retail Store Audit does not measure:Correct Answer Brand loyalty Your Answer Brand loyalty Select The Blank Question ________ are the internalized factors that cause people to behave the way they do. Correct Answer Motives Your Answer Motives Multiple Choice Multiple Answer Question Ethical issues to be observed while writing a report are :Correct Answer No deliberate misinterpretations , Marketing problems should be designed

to suit hidden agenda , Complete confidentiality and secrecy of data Your Answer No deliberate misinterpretations , Complete confidentiality and secrecy of data Multiple Choice Single Answer Question The questionnaire design is a process involving :Correct Answer 10 steps Your Answer 10 steps Multiple Choice Multiple Answer Question What are the advantages of Secondary Data? Correct Answer Easy Accessibility , Economy , A basis for further research Your Answer Easy Accessibility , Economy , A basis for further research Multiple Choice Multiple Answer Question Transcribing data is involved :Correct Answer Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers Your Answer Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers True/False Question In Conjoint analysis, the assumption is that an individual is incapable of ranking options on basis of some criterion. Correct Answer False Your Answer False Multiple Choice Single Answer Question In data analysis simple tabulation shows the distribution of :Correct Answer One variable at a time Your Answer One variable at a time Multiple Choice Multiple Answer Question Factors affecting consumer decision process include :Correct Answer Economic factors , Intrinsic factors , External factors Your Answer Economic factors , Intrinsic factors , External factors Select The Blank Question In online surveys,________ works like focus groups. Correct Answer Chat sessions Your Answer Chat sessions Multiple Choice Multiple Answer Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents Your Answer Children , Illiterate Respondents Multiple Choice Single Answer

Question Information pertaining to the population is which type of data? Correct Answer Demographic Data Your Answer Demographic Data True/False Question Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic. Correct Answer False Your Answer False True/False Question Open ended Questions create potential interviewer bias. Correct Answer True Your Answer True Multiple Choice Single Answer Question In data analysis, cross tabulation shows the relationship between :Correct Answer Two or more variables Your Answer Two or more variables Multiple Choice Multiple Answer Question Spontaneous response from respondent is possible in :Correct Answer Free response questions , Probing questions , Unstructured questions Your Answer Free response questions , Probing questions True/False Question Likert Scale is relatively easy to construct and administer. Correct Answer True Your Answer True True/False Question Question phrasing and structure are eliminated in Semantic differential scale. Correct Answer True Your Answer True True/False Question "Consumer Panel" is a specialized market research technique. Correct Answer False Your Answer True True/False Question A Show card is the identity of the researcher conducting the interview Correct Answer False Your Answer True Multiple Choice Single Answer Question Which is the institution specialising in Pharma Research?

Correct Answer Central Drug Research Institute, Lucknow Your Answer Central Drug Research Institute, Lucknow Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Scales True/False Question Retail Store Audit(RSA) divides India into 4 zones and 22 states. Correct Answer True Your Answer True Select The Blank Question ________must cover all possible contingencies. Correct Answer Branching questions Your Answer Multiple choice Multiple Choice Single Answer Question Marketing Techniques may be studied through the :Correct Answer Roseinweig Test Your Answer Depth Research Match The Following Question Correct Answer Your Answer Low responses Inaccessibility Inaccessibility

Sampling error Not representative of population Not representative of population Non-sampling error Sampling Recording error Recording error Information about population

Information about population

Multiple Choice Multiple Answer Question Barometric methods of sales forecasting are :Correct Answer Historical analogy , Product like cycle concept , Survey methods Your Answer Historical analogy , Product like cycle concept , Survey methods Select The Blank Question ________ is the final step of data acquisition plan. Correct Answer Data Collection Your Answer Data Collection Multiple Choice Single Answer Question Retail Store Audit uses :Correct Answer Random multistratified sampling

Your Answer

Random multistratified sampling

Multiple Choice Single Answer Question "Self Administered" personal interviews are those in which :Correct Answer The respondent fills the questionnaire Your Answer The respondent fills the questionnaire True/False Question A manufacturer is able to know the real off take of the product at a retail level through Retail Store Audit. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Which are the Export Promotion Councils? Correct Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem & Jewellery Export Promotion Council Your Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem & Jewellery Export Promotion Council , Trade Development Authority Multiple Choice Multiple Answer Question Semantic Differential Scale can be used for :Correct Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software Your Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software Multiple Choice Single Answer Question Subscribers to Retail Store Audit(RSA) receive the report :Correct Answer Monthly Your Answer Monthly Multiple Choice Single Answer Question In multidimensional scaling, pricing analysis can be done through :Correct Answer Comparison of spatial maps with and without pricing information Your Answer Comparison of spatial maps with and without pricing information Multiple Choice Single Answer Question Which of the following have low usage frequency? Correct Answer Consumer Panel Study Your Answer Consumer Panel Study Multiple Choice Multiple Answer Question Cluster analysis is used in :Correct Answer Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies Your Answer Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies

Multiple Choice Single Answer Question Validation is fundamental step in research because :Correct Answer It ensures that data has accurately measured Your Answer It ensures that data has accurately measured Select The Blank Question In ________, members are required to maintain diary recording all purchases. Correct Answer Consumer panels Your Answer Consumer panels True/False Question In regression analysis, dependent variables can be expressed as a linear function of impendent variables. Correct Answer True Your Answer True Select The Blank Question The assumption that the respondents externalization is the process of his internalization is observed in ________. Correct Answer Thematic Apperception Test Your Answer Thematic Apperception Test Multiple Choice Multiple Answer Question The National Readership Survey(NRS) investigates :Correct Answer Readership by income levels , Readership by Duplication , Readership per copy of publication Your Answer Readership by income levels , Readership by Duplication , Readership per copy of publication Match The Following Question Correct Answer Your Answer Housewifes MBA Field Staff Field Staff Entry level Market Research Executive Statistical Analyst

Entry level Market Research Executive

Post Graduate in Applied Statistics PG in Psychology/Sociology

Statistical Analyst

Qualitative / Social Researcher Qualitative / Social Researcher

Select The Blank Question In two mode, two way data of MDS, the products can be compared on the basis of ________ . Correct Answer Objective and perceived attributes Your Answer Objective and perceived attributes

True/False Question HTML formats uses graphics, grids, sequencing and skip patterns. Correct Answer True Your Answer True Select The Blank Question ________ research describes some aspects of market characteristics. Correct Answer Descriptive Your Answer Descriptive

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question Long form of NDDB is ________. Correct Answer National Dairy Development Board Your Answer National Derivatives Dealing Board True/False Question This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". The company did not have any major threat from competition in the Indian market. Correct Answer False Your Answer False Select The Blank Question In Snowball sampling, initial sample sizes selected using probability methods but additional units are obtained through information supplied by initial units called________. Correct Answer Refferals Your Answer Refferals Multiple Choice Multiple Answer Question Dichotomous form of questions can be observed in :Correct Answer Branching questions , Qualifying questions , Opening questions Your Answer Branching questions , Qualifying questions Multiple Choice Single Answer Question Causal Research Design is also known as :Correct Answer Experimental Research Design Your Answer Experimental Research Design Multiple Choice Single Answer Question Which of the following is the source of Internal Published Data? Correct Answer Chairman's Statement Your Answer Invoices Multiple Choice Single Answer Question The technique through which objects/ cases are classified into relative

homogeneous groups or clusters is known as :Correct Answer Cluster analysis Your Answer Cluster analysis Select The Blank Question Association technique is a type of ________. Correct Answer Projective technique Your Answer Projective technique Multiple Choice Multiple Answer Question What are the various subparts of research objectives? Correct Answer Research Questions , Hypothesis Development , Research Boundaries Your Answer Research Questions , Research Boundaries , Timeframe True/False Question In conjoint analysis ranking involves complex trade offs. Correct Answer True Your Answer True Multiple Choice Single Answer Question A list of population members used to obtain a sample is known as the:Correct Answer Sampling frame Your Answer Sampling frame True/False Question In exploratory research, the sample is very large and represents a class. Correct Answer False Your Answer False Multiple Choice Single Answer Question Variables such as age, number of customers scales, costs, heights etc. can be measured by Correct Answer Ratio Scale Your Answer Ratio Scale Multiple Choice Single Answer Question How people allocate their time and money to certain products and factors is depicted by Correct Answer Psychographic Variable Your Answer Psychographic Variable Select The Blank Question Finding out the number of vehicles at a given junction is a ________ method. Correct Answer Direct Observation Your Answer Direct Observation Multiple Choice Single Answer

Question Which is the institution specialising in Pharma Research? Correct Answer Central Drug Research Institute, Lucknow Your Answer Central Drug Research Institute, Lucknow Match The Following Question Correct Answer Your Answer Executive Report Pictographs Histograph Report for decision maker Graphical depiction Report for general public

Graphical depiction Vertical bar chart

Report for publication

Report for general publicReport for decision maker

Select The Blank Question Leading indicators are also known as ________. Correct Answer Advanced indicators Your Answer Advanced indicators Multiple Choice Multiple Answer Question Which publications can be refered for the research on Cotton & Textile Industry? Correct Answer Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal Your Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal Multiple Choice Multiple Answer Question Diagnostic methods of sales forecasting are :Correct Answer Munshi Forecasts , Last Horse method , Delphi method Your Answer Munshi Forecasts , Last Horse method , Delphi method True/False Question In MDS, when input data is ratio scaled, it is called as non-metric MDS. Correct Answer False Your Answer False True/False Question Clarity in report writing should be there to avoid vagueness and misinterpretation. Correct Answer True Your Answer True Multiple Choice Single Answer Question Where the Railways, Research, Designs & Standards Organisation is based? Correct Answer Lucknow Your Answer Lucknow Multiple Choice Single Answer

Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities Select The Blank Question Research carried out based on the existing data is ________ Correct Answer Secondary research Your Answer Secondary research True/False Question The Interviewing process is determined after evaluating the Question content. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question According to Lipstein, rules for minimizing non-sampling errors include :Correct Answer Restrict the Questionnaire to data essential to the study , Use the smallest sample consistent with research objective , Sample survey should be as easy to execute as possible Your Answer Use the smallest sample consistent with research objective , Sample survey should be as easy to execute as possible , Restrict the Questionnaire to data essential to the study True/False Question Response is unstructured and spontaneous in close ended question. Correct Answer False Your Answer False Multiple Choice Single Answer Question Validation is fundamental step in research because :Correct Answer It ensures that data has accurately measured Your Answer It ensures that data has accurately measured True/False Question Quota controls are used for National Panel Studies. Correct Answer True Your Answer True Select The Blank Question In industrial product research, newer raw materials are studied for ________ and functional advantages. Correct Answer Pricing Your Answer Durability Select The Blank Question The clients or organization should do the comparison of defined research problem with ________. Correct Answer Other problems that need to be studied Your Answer Budget

Multiple Choice Multiple Answer Question Spontaneous response from respondent is possible in :Correct Answer Free response questions , Probing questions , Unstructured questions Your Answer Free response questions , Probing questions Match The Following Question Correct Answer Your Answer Automotive Research Association Of India Bharat Leather Corpn. Ltd. Agra Agra Cochin Cochin New Delhi New Delhi Pune Pune

Cashew Corporation Of India Ltd. Cement Corporation Of India Ltd.

Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Illiterate , Literate without formal schooling , Student Select The Blank Question In two mode, two way data of MDS, the products can be compared on the basis of ________ . Correct Answer Objective and perceived attributes Your Answer Objective and perceived attributes Multiple Choice Multiple Answer Question The National Readership Survey(NRS) investigates :Correct Answer Readership by income levels , Readership by Duplication , Readership per copy of publication Your Answer Readership by income levels , Readership by Duplication , Readership per copy of publication Multiple Choice Multiple Answer Question Pretesting gives an advanced view of :Correct Answer Interview limitations , Data gathering task , Outcome with reference to objective Your Answer Interview limitations , Data gathering task , Likely expenditure Multiple Choice Single Answer Question In geometric space, multidimensional scaling is a statistical technique that represents :Correct Answer Perceptions and preferences of respondents as points Your Answer Perceptions and preferences of respondents as points

Multiple Choice Single Answer Question In cluster analysis linkage is based on farthest neighbor, which is known as :Correct Answer Complete linkage Your Answer Complete linkage Multiple Choice Single Answer Question Multi dimension scaling method has been used to :Correct Answer Measure image of the company Your Answer Measure image of the company Multiple Choice Multiple Answer Question Economic indicators in survey method of sales forecasting are :Correct Answer Leading , Co-incident , Lagging Your Answer Leading , Co-incident , Lagging Select The Blank Question This question is based on the case study of "REVIVAL OF THREE STAR HOTEL". The management was considering attracting business executives, before that, it ________. Correct Answer Wanted to study the data of guests already available with the hotel Your Answer Wanted to study the data of guests already available with the hotel True/False Question Brand image building is not important in case of industrial product for quality. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question What is the significance of report? Correct Answer Quality of report is adjudged by a report , Lead to appropriate actionable policies and decisions. , For future references as secondary data Your Answer Quality of report is adjudged by a report , Lead to appropriate actionable policies and decisions. , For future references as secondary data Multiple Choice Multiple Answer Question Specialized techniques of Market Research include :Correct Answer National Readership survey , Forced Exposure test , Consumer Panels Your Answer National Readership survey , Consumer Panels , Brand loyalty Select The Blank Question Interpretation of results is highly subjective in ________. Correct Answer Projective techniques Your Answer Multiple Choice LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question National Bureau of economic research publishes data for lagging, coincidental and

leading indicators based on ________. Correct Answer 350 times series Your Answer 350 times series True/False Question The over counter drugs are those which the consumers buy their own with Doctors advice Correct Answer False Your Answer True True/False Question Semantic differential scale is only three point rating scale. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question For logical concrete and helpful interpretation which things are the most important? Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first Your Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first Multiple Choice Single Answer Question In sales analysis research a sales representative's work load depend on :Correct Answer Number of clients, Distributors or dealers Your Answer Number of clients, Distributors or dealers True/False Question Descriptive research is a type of conclusive research. Correct Answer True Your Answer True Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price Your Answer Price to non price Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities True/False Question Market Research is an inexact science. Correct Answer True Your Answer True

Select The Blank Question Informal interview is a ________ format of data collection. Correct Answer Unstructured Your Answer Unstructured Multiple Choice Single Answer Question The result of Exploratory Research is :Correct Answer Development of Hypotheses Your Answer Development of Hypotheses Multiple Choice Single Answer Question The accuracy and reliability of sampling data is affected by two different types of errors :Correct Answer Sampling errors and Non-sampling errors Your Answer Sampling errors and Non-sampling errors Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Not disclosed , Illiterate , Literate without formal schooling Multiple Choice Multiple Answer Question What are the disadvantages of Secondary Data? Correct Answer Inaccuracy , Incompleteness , Unit of Measurement Your Answer Inaccuracy , Incompleteness , Unit of Measurement Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Multiple Choice Multiple Answer Question The respondents in the research of Pharma companies are :Correct Answer Doctors , Patients , Pharmacists Your Answer Doctors , Patients , Pharmacists Multiple Choice Multiple Answer Question In data analysis, the analysis methods are :Correct Answer Examine difference , Analyze experimental data , Investigate association Your Answer Examine difference , Analyze experimental data , Investigate association Select The Blank Question ________ loading is the corelation between a Factor and variable. Correct Answer Factor Your Answer Cluster

Select The Blank Question The retail store audits and prescription audits carried out by ORG are like ________ at all chemists . Correct Answer FMCG PRODUCTS Your Answer FMCG PRODUCTS Multiple Choice Multiple Answer Question Limitations of Motivation Research include :Correct Answer Uses borrowed techniques , Subjectivity , Validation not possible Your Answer Uses borrowed techniques , Subjectivity , Validation not possible Multiple Choice Single Answer Question Corollary data in market analysis research is :Correct Answer Data related to the product but not about the product Your Answer Data related to the product but not about the product Select The Blank Question Data cleaning is done through extensive checks for________. Correct Answer Consistency and treatment of missing responses Your Answer Consistency and treatment of missing responses Multiple Choice Single Answer Question What is the source of information to know the technical details of norms for using construction chemicals? Correct Answer Indian Concrete Journal Your Answer Indian Concrete Journal True/False Question When target respondents are intercepted and shopping areas, it is called Mall Intercept. Correct Answer True Your Answer True True/False Question "Consumer Panel" is a specialized market research technique. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer Low responses Inaccessibility Inaccessibility

Sampling error Not representative of population Not representative of population Non-sampling error Recording error Recording error

Sampling

Information about population

Information about population

Select The Blank Question Spontaneous responses are obtained in ________ questions. Correct Answer Open ended Your Answer Open ended Multiple Choice Single Answer Question The producers in the sellers' market are also forced to take decisions based on the market information because Correct Answer The resources are scarce Your Answer The resources are scarce Select The Blank Question The responsibility of a client towards a research firm include ________. Correct Answer Disclosure of relevant proprietary data Your Answer Disclosure of relevant proprietary data Select The Blank Question Data interpretation requires ________ and logical skills. Correct Answer Qualitative Your Answer Quantitative Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Multiple Choice Multiple Answer Question According to Lipstein, rules for minimizing non-sampling errors include :Correct Answer Use the smallest sample consistent with research objective , Sample survey should be as easy to execute as possible , Restrict the Questionnaire to data essential to the study Your Answer Use the smallest sample consistent with research objective , Sample survey should be as easy to execute as possible , Restrict the Questionnaire to data essential to the study Match The Following Question Correct Answer Your Answer Dangler POP POP POP

Communication medium Communication medium Daily basis Daily basis Advertising research

Opinion Polls

Corporate Image Study Advertising research

Select The Blank Question Measuring what it is supposed to measure refers to ________. Correct Answer Validity Your Answer Validity Multiple Choice Single Answer Question Industrial product research was earlier restricted to :Correct Answer Demand Forecasting Your Answer Demand Forecasting Multiple Choice Single Answer Question While determining the interviewing process, the researcher is confronted with :Correct Answer Ascertaining the communication media Your Answer Ascertaining the communication media Multiple Choice Single Answer Question In cluster analysis, a linkage method based on average distance between all pairs of objects where one member of the pair is from each of the cluster, it is called as :Correct Answer Average linkage Your Answer Average linkage Multiple Choice Multiple Answer Question The objective of Questionnaire design is to seek consistency with :Correct Answer Method of data collection , Research objective , Respondent's willingness to answer questions on the subject Your Answer Method of data collection , Research objective , Respondent's willingness to answer questions on the subject Multiple Choice Multiple Answer Question This question is based on the case study of "THE BOOKSHOP". Who were the major competitors? Correct Answer University departmental machines , University library , Tinko's Your Answer University departmental machines , University library , Tinko's Multiple Choice Multiple Answer Question Multidimensional scaling consist of :Correct Answer Attribute data , Non attribute data , Similarity and preference Your Answer Attribute data , Non attribute data , Similarity and preference Select The Blank Question The ________ has set up districts and boundaries based on homogeneity of sociocultural parameters. Correct Answer State Re-organization Commission Your Answer State Re-organization Commission True/False Question

A Show card is the identity of the researcher conducting the interview

Correct Answer Your Answer False

False

True/False Question Open ended Questions create potential interviewer bias. Correct Answer True Your Answer True Multiple Choice Single Answer Question In Market Research, Research Director must oversees :Correct Answer Execution of research at each stage Your Answer Execution of research at each stage True/False Question In MDS, when the input data is in nominal form, it is called as non-metric MDS. Correct Answer True Your Answer True True/False Question Attitudes are measured through scaling and projective techniques. Correct Answer True Your Answer True Multiple Choice Single Answer Question Multi dimension scaling method has been used to :Correct Answer Measure image of the company Your Answer Measure image of the company LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question ________ are the internalized factors that cause people to behave the way they do. Correct Answer Motives Your Answer Motives Multiple Choice Single Answer Question Which is the institution specialising in Pharma Research? Correct Answer Central Drug Research Institute, Lucknow Your Answer National Chemical Laboratory, Pune True/False Question Semantic differential scale is only three point rating scale. Correct Answer False Your Answer True

True/False Question Sales quotas are set before estimation of market potential and sales territories. Correct Answer False Your Answer False Select The Blank Question The ________ uses a cartoon format in which one of the characters is represented as saying something. Correct Answer Roseinweig test Your Answer Roseinweig test Multiple Choice Multiple Answer Question The respondents in the research of Pharma companies are :Correct Answer Doctors , Patients , Pharmacists Your Answer Doctors , Patients , Pharmacists Select The Blank Question In mail survey, the questionnaire is ________. Correct Answer Self administered Your Answer Self administered Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Multiple Choice Single Answer Question Identify the Close ended question type :Correct Answer Scales Your Answer Scales Multiple Choice Single Answer Question The accuracy and reliability of sampling data is affected by two different types of errors :Correct Answer Sampling errors and Non-sampling errors Your Answer Sampling errors and Non-sampling errors Multiple Choice Single Answer Question Data of market research cannot be maintained :Correct Answer Without experienced and educated research staff Your Answer Without experienced and educated research staff Multiple Choice Multiple Answer Question Which publications are used for research on Chemical Industry? Correct Answer Indian Chemical Directory , Chemical Industry News , Chemical & Petro Chemicals Journal

Your Answer Journal

Indian Chemical Directory , Chemical Industry News , Chemical & Petro Chemicals

True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Which of the following are the research obligations to the client? Correct Answer Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application Your Answer Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application Multiple Choice Single Answer Question What is the source of information to know the technical details of norms for using construction chemicals? Correct Answer Indian Concrete Journal Your Answer Chemical Manufacturers Directory Multiple Choice Single Answer Question District Gazetteer Giving the information about population, public enterprises, development etc. is an example of :Correct Answer Government Publications Your Answer Government Publications True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False Select The Blank Question Leading indicators are also known as ________. Correct Answer Advanced indicators Your Answer Advanced indicators True/False Question The popularity of Likert scale is due to its ease of construction and administration. Correct Answer True Your Answer True Multiple Choice Single Answer Question In Market Research, Research Director must oversees :Correct Answer Execution of research at each stage Your Answer Manpower required

Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities Multiple Choice Multiple Answer Question While formulating the research purpose the following points should be taken into consideration :Correct Answer What are the problems or opportunities? , What are the decision alternatives? , Who are the users of the research? Your Answer What are the problems or opportunities? , What are the decision alternatives? , Who are the users of the research? Select The Blank Question ________ type of question allow response in affirmative or negative. Correct Answer Dichotomous Your Answer Dichotomous Multiple Choice Multiple Answer Question What are the disadvantages of Secondary Data? Correct Answer Inaccuracy , Incompleteness , Unit of Measurement Your Answer Inaccuracy , Incompleteness , Unit of Measurement Multiple Choice Single Answer Question Lost Horse method is also called as :Correct Answer Value judgment Your Answer Value judgment Select The Blank Question In industrial product research, newer raw materials are studied for ________ and functional advantages. Correct Answer Pricing Your Answer Pricing True/False Question Telephonic surveys can be used to identify the acceptability of the food processor after demonstration. Correct Answer False Your Answer False Multiple Choice Single Answer Question Rating questions must be avoided in :Correct Answer Telephone interview Your Answer Telephone interview Multiple Choice Multiple Answer Question This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". What are the highlights of the study?

Correct Answer Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches Your Answer Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found Match The Following Question Correct Answer Your Answer To understand the effect of cable TV industry on Hindi Cinema Research Causal Research Causal

To find out the preference of Movie theaters for the youth Descriptive Research Research To ascertain the possibility of developing Solar Car Research Exploratory Research

Descriptive Exploratory

To understand the buying pattern of Grocery items for a group of housewives over six months Consumer Panel Survey Consumer Panel Survey

Multiple Choice Multiple Answer Question Ethical issues to be observed while writing a report are :Correct Answer No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data Your Answer No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data Select The Blank Question In ________ method the research analyst is not concerned with cause and research relationship. Correct Answer Diagnostic Your Answer Diagnostic Multiple Choice Single Answer Question The response format is determined in the Correct Answer 4th step Your Answer 4th step True/False Question Providing response categories instead of specific figures eg income Rs 10000/- is often used to obtain information on sensitive issues. Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer Low responses Inaccessibility Inaccessibility

Sampling error Not representative of population Not representative of population Non-sampling error Sampling Recording error Recording error Information about population

Information about population

Select The Blank Question The assumption that the respondents externalization is the process of his internalization is observed in ________. Correct Answer Thematic Apperception Test Your Answer Thematic Apperception Test Multiple Choice Multiple Answer Question The methods to decide the number of clusters are :Correct Answer The distance at which clusters are combined can be used as a criteria. , Relative size of cluster should be meaningful. , Theoretical or practical consideration may suggest same number. Your Answer The distance at which clusters are combined can be used as a criteria. , Relative size of cluster should be meaningful. , Theoretical or practical consideration may suggest same number. Multiple Choice Multiple Answer Question Pretesting gives an advanced view of :Correct Answer Interview limitations , Data gathering task , Outcome with reference to objective Your Answer Interview limitations , Data gathering task , Outcome with reference to objective Multiple Choice Multiple Answer Question Semantic Differential Scale can be used for :Correct Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software Your Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software True/False Question When company prepares a long range plan it is unpublished internal source of information. Correct Answer True Your Answer True Multiple Choice Single Answer Question Short range forecast is done for the duration of :Correct Answer Upto 1 year Your Answer Upto 1 year Multiple Choice Single Answer Question The producers in the sellers' market are also forced to take decisions based on the

market information because Correct Answer The resources are scarce Your Answer The resources are scarce Select The Blank Question The ________ has set up districts and boundaries based on homogeneity of sociocultural parameters. Correct Answer State Re-organization Commission Your Answer Market Research Society of India Multiple Choice Single Answer Question The first step in data acquisition plan is :Correct Answer Formulating Data Objectives Your Answer Formulating Data Objectives True/False Question Ratio scale does not have a zero point. Correct Answer False Your Answer False True/False Question Determining the Questionnaire structure is the first step of process of Questionnaire design. Correct Answer False Your Answer False Select The Blank Question Bibliography contains ________. Correct Answer Information of references and secondary data Your Answer Information of references and secondary data 45. 1. 2. 3. 4. 1. Food habits Assamese 2. Town Classification Pucca House 3. Household Structure Joint family 4. Mother-tongue Village 5. Demographic

6. Metro

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities Multiple Choice Multiple Answer

Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Limitations of Motivation Research include :Correct Answer Uses borrowed techniques , Subjectivity , Validation not possible Your Answer Uses borrowed techniques , Subjectivity , Validation not possible True/False Question The popularity of Likert scale is due to its ease of construction and administration. Correct Answer True Your Answer True True/False Question Question phrasing and structure are eliminated in Semantic differential scale. Correct Answer True Your Answer True True/False Question The over counter drugs are those which the consumers buy their own with Doctors advice Correct Answer False Your Answer False Select The Blank Question The retail store audits and prescription audits carried out by ORG are like ________ at all chemists . Correct Answer FMCG PRODUCTS Your Answer FMCG PRODUCTS Select The Blank Question In industrial product research, newer raw materials are studied for ________ and functional advantages. Correct Answer Pricing Your Answer Pricing True/False Question Brand image building is not important in case of industrial product for quality. Correct Answer False Your Answer False

Multiple Choice Single Answer Question Corollary data in market analysis research is :Correct Answer Data related to the product but not about the product Your Answer Data related to the product but not about the product Select The Blank Question In ________ method the research analyst is not concerned with cause and research relationship. Correct Answer Diagnostic Your Answer Diagnostic Multiple Choice Multiple Answer Question Transcribing data is involved :Correct Answer Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers Your Answer Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers True/False Question Use of data analysis programme is the analysis strategy . Correct Answer True Your Answer True Multiple Choice Single Answer Question A factor's eigen value is the :Correct Answer Sum of squares of its factor loading Your Answer Sum of squares of its factor loading Multiple Choice Single Answer Question The Factor analysis is designed to :Correct Answer Reduce many Variables to fewer underlying factors Your Answer Reduce many Variables to fewer underlying factors Multiple Choice Multiple Answer Question Following are the characteristics of Factor analysis :Correct Answer Uses an advance forms of co-relation analysis to the responses , Variables that are interrelated and similar are reduced to smaller numbers of uncorrelated factors. , The model is primarily based on liner relationship through which factor loading is derived. Your Answer Uses an advance forms of co-relation analysis to the responses , Variables that are interrelated and similar are reduced to smaller numbers of uncorrelated factors. , The model is primarily based on liner relationship through which factor loading is derived. Select The Blank Question In conjoint analysis it may be difficult to ascribe or describe ________ for certain products. Correct Answer Attributes Your Answer Attributes

True/False Question In Conjoint analysis, the assumption is that an individual is incapable of ranking options on basis of some criterion. Correct Answer False Your Answer False Multiple Choice Single Answer Question In geometric space, multidimensional scaling is a statistical technique that represents :Correct Answer Perceptions and preferences of respondents as points Your Answer Perceptions and preferences of respondents as points Select The Blank Question In two mode, two way data of MDS, the products can be compared on the basis of ________ . Correct Answer Objective and perceived attributes Your Answer Objective and perceived attributes Multiple Choice Multiple Answer Question What is the significance of report? Correct Answer Quality of report is adjudged by a report , Lead to appropriate actionable policies and decisions. , For future references as secondary data Your Answer Quality of report is adjudged by a report , Lead to appropriate actionable policies and decisions. , For future references as secondary data Multiple Choice Multiple Answer Question The types of report are Correct Answer Technical report , Publication Report , Executive Report Your Answer Technical report , Publication Report , Executive Report Match The Following Question Correct Answer Your Answer Pictographs Histograph Graphical depiction Vertical bar chart Graphical depiction Vertical bar chart

Report for publication Executive Report

Report for general publicReport for general public Report for decision maker Report for decision maker

Multiple Choice Single Answer Question In Market Research, Research Director must oversees :Correct Answer Execution of research at each stage Your Answer Execution of research at each stage

Multiple Choice Single Answer Question What is the responsibility of client in problem determination? Correct Answer Monitor competitive and market environment Your Answer Giving proper information to respondent Multiple Choice Single Answer Question Ultra violet ink is used to disguise customer coding. This activity is :Correct Answer A disapproved method Your Answer A disapproved method Multiple Choice Single Answer Question This question is based on the case study of "THE BOOKSHOP". What did the partners decided about the copy service? Correct Answer To estimate the market demand and market share Your Answer To go ahead with the idea of copy service Multiple Choice Multiple Answer Question A good Research Design should ensure that the data is gathered :Correct Answer Accurately , Timely , Economically Your Answer Accurately , Timely , Economically Select The Blank Question ________ research describes some aspects of market characteristics. Correct Answer Descriptive Your Answer Descriptive Select The Blank Question Descriptive research requires the ________ analysis. Correct Answer Quantitative Your Answer Quantitative Select The Blank Question Research carried out based on the existing data is ________ Correct Answer Secondary research Your Answer Secondary research Match The Following Question Correct Answer Your Answer To find out the preference of Movie theaters for the youth Descriptive Research Research To ascertain the possibility of developing Solar Car Research Exploratory Research Descriptive Exploratory

To understand the buying pattern of Grocery items for a group of housewives over six months Consumer Panel Survey Consumer Panel Survey To understand the effect of cable TV industry on Hindi Cinema Causal Research Causal

Research

Multiple Choice Single Answer Question Where the Railways, Research, Designs & Standards Organisation is based? Correct Answer Lucknow Your Answer Lucknow Multiple Choice Multiple Answer Question What are the advantages of Secondary Data? Correct Answer Easy Accessibility , Economy , A basis for further research Your Answer Easy Accessibility , Economy , A basis for further research True/False Question Likert Scale is relatively easy to construct and administer. Correct Answer True Your Answer True Select The Blank Question ________ can be used for the diagrammatic rating scale. Correct Answer Pictures Your Answer Pictures Select The Blank Question A specific change in lifestyle is indicated by ________ Correct Answer Psychographics Your Answer Psychographics Multiple Choice Single Answer Question Clarity of questions and instructions for filling the form is essential in :Correct Answer Mail survey Your Answer Mail survey Multiple Choice Multiple Answer Question Spontaneous response from respondent is possible in :Correct Answer Free response questions , Probing questions , Unstructured questions Your Answer Free response questions Multiple Choice Multiple Answer Question Characteristics of Open ended Questions include :Correct Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained Your Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained Multiple Choice Multiple Answer Question A Questionnaire can be termed as "Good" when :-

Correct Answer The respondent can understand the question , The respondent has the necessary information to answer the questions , If the respondent is willing to provide the necessary information Your Answer The respondent can understand the question , The respondent has the necessary information to answer the questions , If the respondent is willing to provide the necessary information True/False Question Projective technique is a subtype of open ended question. Correct Answer True Your Answer True True/False Question Response is unstructured and spontaneous in close ended question. Correct Answer False Your Answer False Select The Blank Question ________ are highly interactive executable files. Correct Answer Downloadable survey applications Your Answer Downloadable survey applications Multiple Choice Single Answer Question What is the effect of a long survey (more then 10 minutes)? Correct Answer Reduces respondent co-operation Your Answer Reduces respondent co-operation True/False Question Cluster Sampling is Non-probability sampling Correct Answer False Your Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question While determining the interviewing process, the researcher is confronted with :Correct Answer Ascertaining the communication media Your Answer Type of questions to use Multiple Choice Single Answer Question Measurement of the existing data or information is known as :Correct Answer Facts Your Answer Facts True/False Question research.

The client or organization should answer the queries of cost v/s benefits of

Correct Answer Your Answer True

True

True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question What are the factors to be considered in cluster analysis? Correct Answer Limited number of clusters due to limitation of market potential , Clusters are not water tight compartment , Evaluating the quality of cluster is difficult Your Answer Limited number of clusters due to limitation of market potential , Clusters are not water tight compartment , Evaluating the quality of cluster is difficult Multiple Choice Single Answer Question If a five star hotel needs to select the appropriate magazine for placing the advertisements it should carry out :Correct Answer Readership Survey Your Answer Advertising Effectiveness Study Multiple Choice Multiple Answer Question In industrial product research the research methodologies adopted are :Correct Answer In-depth interviews , Surveys , Application Research Your Answer In-depth interviews , Surveys , Application Research Select The Blank Question Data interpretation requires ________ and logical skills. Correct Answer Qualitative Your Answer Qualitative Select The Blank Question Through cluster analysis objects/cases are classified into relatively________ group called cluster. Correct Answer Homogeneous Your Answer Homogeneous Multiple Choice Multiple Answer Question Scale intervals can be used for the following Correct Answer Age , Land holdings , Income Your Answer Age , Land holdings , Income Select The Blank Question Association technique is a type of ________. Correct Answer Projective technique Your Answer Projective technique

True/False Question Semantic differential scale is only three point rating scale. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Multidimensional scaling consist of :Correct Answer Attribute data , Non attribute data , Similarity and preference Your Answer Attribute data , Non attribute data , Similarity and preference Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Minimum Select The Blank Question In mail survey, the questionnaire is ________. Correct Answer Self administered Your Answer Self administered True/False Question In MDS, when input data is ratio scaled, it is called as non-metric MDS. Correct Answer False Your Answer False True/False Question The technique in which respondents are provided with incomplete sentences which they can complete as they choose to do so, is known as Construction technique. Correct Answer False Your Answer False Select The Blank Question Taking the responses on which political party will win the upcoming election is known as ________. Correct Answer Opinion Poll Your Answer Opinion Poll Multiple Choice Single Answer Question Market Research involves Correct Answer Collection and Analysis of Data Your Answer Collection and Analysis of Data Select The Blank Question The ________ has set up districts and boundaries based on homogeneity of sociocultural parameters. Correct Answer State Re-organization Commission Your Answer State Re-organization Commission

True/False Question Reports printed by the professional bodies are external unpublished data. Correct Answer False Your Answer False Multiple Choice Single Answer Question The unit about which information is collected for analysis is called:Correct Answer Element Your Answer Element Multiple Choice Single Answer Question The preference of Sunsilk Shampoo to Clinic Plus shampoo can be judged with :Correct Answer Ordinal Scale Your Answer Ratio Scale Multiple Choice Multiple Answer Question An ideal Questionnaire :Correct Answer Is short and concise , Has specific questions , Has uncluttered layout Your Answer Is short and concise , Has specific questions , Has uncluttered layout Multiple Choice Multiple Answer Question A questionnaire can be :Correct Answer Structured , Disguised , Informal Your Answer Structured , Informal , A booklet containing information Multiple Choice Multiple Answer Question In hierarchical method of cluster analysis is again divided into :Correct Answer Linkage , Variance , Centrioid method Your Answer Linkage , Variance , Centrioid method Multiple Choice Multiple Answer Question Which are the New Delhi based Research Institutions? Correct Answer NRDC , CSIR , Cement Research Institute of India Your Answer NRDC , CSIR , Cement Research Institute of India True/False Question Protection against unqualified researchers is a responsibility of the client. Correct Answer False Your Answer True Match The Following Question Correct Answer Your Answer Sales Analysis Preparing sales expenses budget Direct Data Method of market potential measurement product Primary data Data on actual product Territory and

Corollary data

Data related to product Data related to product

Sales forecast Cash flow need Cash flow need

Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Multiple Choice Single Answer Question The producers in the sellers' market are also forced to take decisions based on the market information because Correct Answer The resources are scarce Your Answer There is cut throught competition Select The Blank Question Retail Store Audit is a quantitative feedback on________. Correct Answer Consumer buying patterns Your Answer Consumer buying patterns Select The Blank Question Bibliography contains ________. Correct Answer Information of references and secondary data Your Answer Information of references and secondary data Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities Select The Blank Question A specific change in lifestyle is indicated by ________ Correct Answer Psychographics Your Answer Socio-economic class Multiple Choice Multiple Answer Question The types of report are Correct Answer Technical report , Publication Report , Executive Report Your Answer Technical report , Publication Report , Miniature Report Multiple Choice Single Answer Question Rating questions must be avoided in :Correct Answer Telephone interview Your Answer Telephone interview

Multiple Choice Single Answer Question What is Executive Report? Correct Answer Report for decision makers Your Answer Report for decision makers Multiple Choice Multiple Answer Question What are the advantages of Secondary Data? Correct Answer Easy Accessibility , Economy , A basis for further research Your Answer Easy Accessibility , Economy , A basis for further research Multiple Choice Single Answer Question The technique through which objects/ cases are classified into relative homogeneous groups or clusters is known as :Correct Answer Cluster analysis Your Answer Cluster analysis Match The Following Question Correct Answer Your Answer Mother-tongue Assamese Food habits Demographic Metro Assamese Demographic Village Joint family

Town Classification Household Structure

Joint family

True/False Question Clarity in report writing should be there to avoid vagueness and misinterpretation. Correct Answer True Your Answer True Multiple Choice Single Answer Question The long form of IMRB is :Correct Answer Indian Market Research Bureau Your Answer Indian Market Research Bureau Multiple Choice Multiple Answer Question The National Readership Survey(NRS) investigates :Correct Answer Readership by income levels , Readership by Duplication , Readership per copy of publication Your Answer Readership by income levels , Readership per copy of publication , Brand recall True/False Question Question phrasing and structure are eliminated in Semantic differential scale. Correct Answer True

Your Answer

True

True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Your Answer False Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price Your Answer Profit to non profit

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question ________ loading is the corelation between a Factor and variable. Correct Answer Factor Your Answer Factor Multiple Choice Multiple Answer Question In data analysis, the analysis methods are :Correct Answer Examine difference , Analyze experimental data , Investigate association Your Answer Examine difference , Analyze experimental data , Investigate association Multiple Choice Single Answer Question Which is the magazine for information on Tea industry? Correct Answer Assam Review and Tea News Your Answer Tea Bulletin Multiple Choice Multiple Answer Question Which publications can be refered for the research on Cotton & Textile Industry? Correct Answer Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal Your Answer Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal Select The Blank Question In Marketing Research, written contract should contain feedback on ________. Correct Answer Findings and implementation Your Answer Findings and implementation True/False Question Projective technique is a subtype of open ended question. Correct Answer True Your Answer True

Multiple Choice Multiple Answer Question Non hierarchical procedure of cluster analysis further has other subtypes like:Correct Answer Sequential threshold , Parallel threshold , Optimizing partitioning Your Answer Sequential threshold , Parallel threshold , Optimizing partitioning Multiple Choice Single Answer Question "Structured"/ "Unstructured" Questionnaire is a classification based on the :Correct Answer Degree of formality Your Answer Degree of formality True/False Question This question is based on the case study of "THE BOOKSHOP". The Bookshop had a strong position in the textbook market. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question According to Lipstein, rules for minimizing non-sampling errors include :Correct Answer Use the smallest sample consistent with research objective , Sample survey should be as easy to execute as possible , Restrict the Questionnaire to data essential to the study Your Answer Use the smallest sample consistent with research objective , Sample survey should be as easy to execute as possible , Restrict the Questionnaire to data essential to the study Multiple Choice Multiple Answer Question This question is based on the case study of "THE BOOKSHOP". Who were the major competitors? Correct Answer University departmental machines , University library , Tinko's Your Answer University departmental machines , University library , Tinko's Multiple Choice Single Answer Question Which of the following have low usage frequency? Correct Answer Consumer Panel Study Your Answer Consumer Panel Study Multiple Choice Single Answer Question In Pharma research sampling procedure preferred is : Correct Answer Area Sampling Your Answer Area Sampling Multiple Choice Single Answer Question Handling large amounts of data is possible through :Correct Answer Data warehousing Your Answer Data warehousing Multiple Choice Single Answer Question In sales analysis research a sales representative's work load depend on :-

Correct Answer Number of clients, Distributors or dealers Your Answer Number of clients, Distributors or dealers True/False Question Data published by the audit bureau of circulation is an external published data. Correct Answer True Your Answer True True/False Question Sampling in which each element has known chance for inclusion in the study is known as Probability Sampling Correct Answer True Your Answer True Multiple Choice Single Answer Question Household Structure' is a term used to indicate Correct Answer Nuclear family/Joint Family/Nuclear with Elders Your Answer Nuclear family/Joint Family/Nuclear with Elders Match The Following Question Correct Answer Your Answer "What might this be ?" Aided Recall Inkblot test Inkblot test

Depth Research Recognition test Projective techniques Likert scale Depth Research

Doesnt intend to tell Ease of construction

Likert scale

Multiple Choice Multiple Answer Question Pretesting gives an advanced view of :Correct Answer Interview limitations , Data gathering task , Outcome with reference to objective Your Answer Interview limitations , Data gathering task , Outcome with reference to objective Multiple Choice Single Answer Question In cluster analysis, a linkage method based on average distance between all pairs of objects where one member of the pair is from each of the cluster, it is called as :Correct Answer Average linkage Your Answer Average linkage Select The Blank Question National Bureau of economic research publishes data for lagging, coincidental and leading indicators based on ________. Correct Answer 350 times series Your Answer 350 times series

Multiple Choice Multiple Answer Question Pretesting of Questionnaire includes testing of :Correct Answer Question content , Time taken to answer questions , Categorisation Your Answer Question content , Time taken to answer questions , Categorisation Select The Blank Question ________ translates information needs into a set of questions that a respondent can answer. Correct Answer A Questionnaire Your Answer A Questionnaire Select The Blank Question The data must be obtained quickly enough at ________. Correct Answer Reasonable costs Your Answer Reasonable costs True/False Question Regression analysis can be used in sales forecasting to measure the relationship between company's sales and other economic variables. Correct Answer True Your Answer True Select The Blank Question Pie chart is a round chart divided into sections denoting ________ associated with each value. Correct Answer percentage Your Answer percentage Multiple Choice Multiple Answer Question Factors affecting consumer decision process include :Correct Answer Economic factors , Intrinsic factors , External factors Your Answer Economic factors , Intrinsic factors , External factors Multiple Choice Single Answer Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :Correct Answer Regression analysis Your Answer Conjoint analysis Multiple Choice Single Answer Question Which of the following methods is not used for descriptive research? Correct Answer Experiments Your Answer Experiments Select The Blank Question The responsibility of a client towards a research firm include ________. Correct Answer Disclosure of relevant proprietary data

Your Answer

Disclosure of relevant proprietary data

Select The Blank Question The variable ________indicates the Religion of the respondent. Correct Answer Sikh Your Answer Sikh Match The Following Question Correct Answer Your Answer Question response format Typography Step 7 Step 7 Step2 Step2 Step 4 Step 1

Interviewing process

Wording of the question Step 5 Step 5

Multiple Choice Single Answer Question A multivariate Statistical technique that uses a class of procedures for data reduction & summarization is known as :Correct Answer Factor analysis Your Answer Factor analysis Select The Blank Question In MDS the impact of pricing can be studied for the comparison of ________. Correct Answer Spatial maps Your Answer Spatial maps True/False Question Technical jargon should be used when unavoidable. Correct Answer True Your Answer True True/False Question Brand image building is not important in case of industrial product for quality. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Which publications can be used for research on automobile industry? Correct Answer Auto spark , Automobile Reporter , Auto Age Your Answer Auto spark , Automobile Reporter , Auto Age True/False Question Likert Scale allows the respondents to either agree or disagree with the statement. Correct Answer True

Your Answer

False

True/False Question Most of the organizations hire outside agencies to carry out extensive research. Correct Answer True Your Answer True Select The Blank Question Long form of NDDB is ________. Correct Answer National Dairy Development Board Your Answer National Dairy Development Board Select The Blank Question In ________, members are required to maintain diary recording all purchases. Correct Answer Consumer panels Your Answer Retail Store Audit Multiple Choice Single Answer Question How people allocate their time and money to certain products and factors is depicted by Correct Answer Psychographic Variable Your Answer Psychographic Variable Multiple Choice Multiple Answer Question Market & Sales Analysis helps management in :Correct Answer Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future Your Answer Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future Multiple Choice Multiple Answer Question Identification of Target Population is facilitated by :Correct Answer Well defined research objectives , Alternative, reasonable/target population definitions , Specifications for exclusion in target population Your Answer Well defined research objectives , Alternative, reasonable/target population definitions , Specifications for exclusion in target population Multiple Choice Multiple Answer Question Barometric methods of sales forecasting are :Correct Answer Historical analogy , Product like cycle concept , Survey methods Your Answer Historical analogy , Product like cycle concept , Survey methods True/False Question Rural SEC Grid is based on Education and Monthly Household Income Correct Answer False Your Answer False

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question ________are used for National Panel Studies. Correct Answer Quota controls Your Answer Quota controls Select The Blank Question Complete________ of respondent and secrecy of data should be maintained. Correct Answer confidentiality Your Answer confidentiality Multiple Choice Single Answer Question District Gazetteer Giving the information about population, public enterprises, development etc. is an example of :Correct Answer Government Publications Your Answer Government Publications Select The Blank Question ________ type of question allow response in affirmative or negative. Correct Answer Dichotomous Your Answer Dichotomous Multiple Choice Single Answer Question Verbalization of Attitude is known as :Correct Answer Opinion Your Answer Opinion True/False Question Simple tabulation is the relationship between two or more variables. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question What are the disadvantages of Secondary Data? Correct Answer Inaccuracy , Incompleteness , Unit of Measurement Your Answer Inaccuracy , Incompleteness , Unit of Measurement Multiple Choice Multiple Answer Question Spontaneous response from respondent is possible in :Correct Answer Free response questions , Probing questions , Unstructured questions Your Answer Free response questions , Probing questions , Unstructured questions Multiple Choice Multiple Answer Question For logical concrete and helpful interpretation which things are the most important? Correct Answer Interpretation should be honest and undistorted , Infrequent answers

should not go unnoticed , Objective and fundamental principal should always be dealt first Your Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Averages are merely tendency and generalization Select The Blank Question For the semantic differential scale the central point of the scale is a ________. Correct Answer Neutral Point Your Answer Neutral Point Multiple Choice Single Answer Question Sales forecast helps to decide the :Correct Answer Purchase of inventory Your Answer Purchase of inventory Multiple Choice Multiple Answer Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents Your Answer Rural Respondents , Children , Illiterate Respondents Match The Following Question Correct Answer Your Answer Skewness Symmetric distribution about mean Symmetric distribution about mean Numerical sequence either

Array Numerical sequence either ascending or descending ascending or descending Simple Tabulation Cross Tabulation two or more variables

One variable distribution One variable distribution Relationship between two or more variables Relationship between

Select The Blank Question In conjoint analysis it may be difficult to ascribe or describe ________ for certain products. Correct Answer Attributes Your Answer Attributes True/False Question Likert Scale is relatively easy to construct and administer. Correct Answer True Your Answer True True/False Question The over counter drugs are those which the consumers buy their own with Doctors advice Correct Answer False Your Answer False

Select The Blank Question Kurtosis is measure of ________ or flatness of curve defined by the frequency distribution. Correct Answer Relative peakedness Your Answer Relative peakedness Multiple Choice Single Answer Question The impact of promotional slogans on the consumers can be studied with Correct Answer Association technique Your Answer Free response questions Select The Blank Question The ________ objectives are derived from research objectives. Correct Answer Data Your Answer Qualitative Multiple Choice Multiple Answer Question Ethics in Marketing Research underline the three basic responsibilities that includes :Correct Answer Responsibility towards the respondent , Responsibility towards the client , Responsibility towards the researcher Your Answer Responsibility towards the respondent , Responsibility towards the client , Responsibility towards the researcher Multiple Choice Multiple Answer Question Which of the following are the types of Sales and Market Research? Correct Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Select The Blank Question Searching & Developing Alternatives is done in ________. Correct Answer Exploratory Research Your Answer Exploratory Research True/False Question In Conjoint analysis, the assumption is that an individual is incapable of ranking options on basis of some criterion. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Constant Sum Scale can be used for :Correct Answer How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment , How different respondents spend their Sunday

Your Answer How different households would spend their monthly income , How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment Select The Blank Question In Snowball sampling, initial sample sizes selected using probability methods but additional units are obtained through information supplied by initial units called________. Correct Answer Refferals Your Answer Refferals Match The Following Question Correct Answer Your Answer To understand the effect of cable TV industry on Hindi Cinema Research Causal Research Causal

To find out the preference of Movie theaters for the youth Descriptive Research Research To ascertain the possibility of developing Solar Car Research Exploratory Research

Descriptive Exploratory

To understand the buying pattern of Grocery items for a group of housewives over six months Consumer Panel Survey Consumer Panel Survey

Multiple Choice Single Answer Question Subscribers to Retail Store Audit(RSA) receive the report :Correct Answer Monthly Your Answer Monthly Select The Blank Question Position Bias is a possibility in ________Questions. Correct Answer Multiple choice Your Answer Open ended questions True/False Question Use of data analysis programme is the analysis strategy . Correct Answer True Your Answer True Multiple Choice Single Answer Question Munshi forecasts are based on :Correct Answer His vast experience Your Answer His vast experience True/False Question attributes.

In MDS, two-way modes, products can be compared on objective and perceived

Correct Answer Your Answer True

True

Multiple Choice Single Answer Question Informal interview is also known as :Correct Answer In-depth interview Your Answer In-depth interview Multiple Choice Multiple Answer Question While formulating the research purpose the following points should be taken into consideration :Correct Answer What are the decision alternatives? , Who are the users of the research? , What are the problems or opportunities? Your Answer What is the cost of the research? , What are the problems or opportunities? , Who are the users of the research? Multiple Choice Single Answer Question Factor loading is the corelation between :Correct Answer A factor & a Variable Your Answer A factor & a Variable True/False Question Questionnaire Design is the Integral part of Research Design. Correct Answer True Your Answer True Multiple Choice Single Answer Question In cluster analysis linkage is based on farthest neighbor, which is known as :Correct Answer Complete linkage Your Answer Complete linkage Multiple Choice Multiple Answer Question What are the various subparts of research objectives? Correct Answer Research Questions , Hypothesis Development , Research Boundaries Your Answer Research Questions , Hypothesis Development , Research Boundaries True/False Question HTML formats uses graphics, grids, sequencing and skip patterns. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Not disclosed , Illiterate , Literate without formal schooling Multiple Choice Single Answer

Question The conjoint analysis helps to enable company's to :Correct Answer Conduct brand swot analysis Your Answer Conduct brand swot analysis Select The Blank Question The retail store audits and prescription audits carried out by ORG are like ________ at all chemists . Correct Answer FMCG PRODUCTS Your Answer FMCG PRODUCTS Multiple Choice Single Answer Question Evaluating the question content is the :Correct Answer 4th step Your Answer 4th step True/False Question Histogram is a graphical depiction that uses pictures and symbols to display data. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Diagnostic methods of sales forecasting are :Correct Answer Munshi Forecasts , Last Horse method , Delphi method Your Answer Last Horse method , Delphi method , Experimental method Multiple Choice Multiple Answer Question A Questionnaire can be termed as "Good" when :Correct Answer The respondent can understand the question , The respondent has the necessary information to answer the questions , If the respondent is willing to provide the necessary information Your Answer The respondent can understand the question , The respondent has the necessary information to answer the questions , If the respondent is willing to provide the necessary information True/False Question The popularity of Likert scale is due to its ease of construction and administration. Correct Answer True Your Answer True Multiple Choice Single Answer Question Industrial product research was earlier restricted to :Correct Answer Demand Forecasting Your Answer Demand Forecasting

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False Question Data published by the audit bureau of circulation is an external published data. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Semantic Differential Scale can be used for :Correct Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software Your Answer Rating the service at Hotel Taj , Rating the success of a new software , Understanding the differences in two types of cars Multiple Choice Multiple Answer Question This question is based on the case study of "THE BOOKSHOP". Who were the major competitors? Correct Answer University departmental machines , University library , Tinko's Your Answer University library , Tinko's True/False Question Histogram is a graphical depiction that uses pictures and symbols to display data. Correct Answer False Your Answer False True/False Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question The methods to decide the number of clusters are :Correct Answer The distance at which clusters are combined can be used as a criteria. , Relative size of cluster should be meaningful. , Theoretical or practical consideration may suggest same number. Your Answer Relative size of cluster should be meaningful. , Optimizing partitioning method. Multiple Choice Single Answer Question In Report writing, letter of transmission indicates :Correct Answer To whom the report is submitted, reason for research and official authorization Your Answer To whom the report is submitted, reason for research and official authorization Multiple Choice Multiple Answer Question A town can be classified on the basis of population as Correct Answer Class I , ClassIII , Metro Your Answer Class I , ClassIII , Metro Multiple Choice Multiple Answer

Question Ethics in Marketing Research underline the three basic responsibilities that includes :Correct Answer Responsibility towards the respondent , Responsibility towards the client , Responsibility towards the researcher Your Answer Responsibility towards the respondent , Responsibility towards the client , Responsibility towards the researcher Select The Blank Question Descriptive research requires the ________ analysis. Correct Answer Quantitative Your Answer Quantitative Multiple Choice Multiple Answer Question Transcribing data is involved :Correct Answer Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers , Coding sheet on the disk Your Answer Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers Multiple Choice Single Answer Question Multi dimension scaling method has been used to :Correct Answer Measure image of the company Your Answer Measure image of the company Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Select The Blank Question In ________ forecast, he collects all information in his mind and based on his vast experience he makes forecast. Correct Answer Munshi Your Answer Munshi Multiple Choice Multiple Answer Question What is the significance of report? Correct Answer Quality of report is adjudged by a report , Lead to appropriate actionable policies and decisions. , For future references as secondary data Your Answer Lead to appropriate actionable policies and decisions. , For future references as secondary data True/False Question In conjoint analysis ranking involves complex trade offs. Correct Answer True Your Answer True

Multiple Choice Single Answer Question Verbalization of Attitude is known as :Correct Answer Opinion Your Answer Motive Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities Multiple Choice Single Answer Question Which scale places different entities in relative position? Correct Answer Ordinal Scale Your Answer Ordinal Scale Multiple Choice Single Answer Question Spices Export Promotion World Trade Center is based at Correct Answer Cochin Your Answer Chennai Multiple Choice Multiple Answer Question The respondents in the research of Pharma companies are :Correct Answer Doctors , Patients , Pharmacists Your Answer Doctors , Patients , Pharmacists Match The Following Question Correct Answer Your Answer Skewness Array mode Symmetric distribution about mean Symmetric distribution about mean Relationship between mean and

Numerical sequence either ascending or descending

Simple Tabulation Cross Tabulation two or more variables

One variable distribution One variable distribution Relationship between two or more variables Relationship between

Multiple Choice Multiple Answer Question Which of the following are the research obligations to the client? Correct Answer Explanation of Report Conclusions and aiding client's application , Honest and clear reporting , Briefing regarding study limitation Your Answer Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application True/False Question

Market Research & Marketing Research can be used interchangeably.

Correct Answer Your Answer False

False

Multiple Choice Single Answer Question The first step in data acquisition plan is :Correct Answer Formulating Data Objectives Your Answer Formulating Data Objectives Multiple Choice Multiple Answer Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents Your Answer Children , Illiterate Respondents True/False Question Determining the Questionnaire structure is the first step of process of Questionnaire design. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Multidimensional scaling consist of :Correct Answer Attribute data , Non attribute data , Similarity and preference Your Answer Attribute data , Non attribute data Select The Blank Question ________ is the final step of data acquisition plan. Correct Answer Data Collection Your Answer Data planning True/False Question Descriptive research is a type of conclusive research. Correct Answer True Your Answer True Select The Blank Question Research carried out based on the existing data is ________ Correct Answer Secondary research Your Answer Secondary research Select The Blank Question The data must be obtained quickly enough at ________. Correct Answer Reasonable costs Your Answer Appropriate costs Select The Blank Question Multiple Choice is a ________type of question. Correct Answer Close ended

Your Answer

Close ended

Multiple Choice Single Answer Question Close ended Questionnaires are structured and closed. They Correct Answer are easy to tabulate and analyze Your Answer are easy to tabulate and analyze Multiple Choice Multiple Answer Question Which are the Export Promotion Councils? Correct Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem & Jewellery Export Promotion Council Your Answer Handloom Export Promotion Council , Gem & Jewellery Export Promotion Council , Trade Development Authority Multiple Choice Single Answer Question The producers in the sellers' market are also forced to take decisions based on the market information because Correct Answer The resources are scarce Your Answer There is cut throught competition True/False Question The starting point of the semantic differential scale is neutral. Correct Answer False Your Answer False Multiple Choice Single Answer Question In the Internet era, qualitative research is possible through :Correct Answer Chat sessions Your Answer Focus group discussion Match The Following Question Correct Answer Your Answer Question response format Typography Step 7 Step 1 Step2 Step2 Step 4 Step 4

Interviewing process

Wording of the question Step 5 Step 5

True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False Select The Blank

Question ________are used for National Panel Studies. Correct Answer Quota controls Your Answer Quota controls Select The Blank Question Complete________ of respondent and secrecy of data should be maintained. Correct Answer confidentiality Your Answer Privacy True/False Question The written contract of a research should cover the penalty clause covering deficits such as delays, inadequate data. Correct Answer True Your Answer True Select The Blank Question Spontaneous responses are obtained in ________ questions. Correct Answer Open ended Your Answer Open ended Multiple Choice Single Answer Question Where the Railways, Research, Designs & Standards Organisation is based? Correct Answer Lucknow Your Answer Lucknow True/False Question In MDS, when the input data is in nominal form, it is called as non-metric MDS. Correct Answer True Your Answer True Multiple Choice Single Answer Question Data of market research cannot be maintained :Correct Answer Without experienced and educated research staff Your Answer Without experienced and educated research staff

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question Multiple Choice is a ________type of question. Correct Answer Close ended Your Answer Close ended Select The Blank

Question This question is based on the case study of "REVIVAL OF THREE STAR HOTEL". The management was considering attracting business executives, before that, it ________. Correct Answer Wanted to study the data of guests already available with the hotel Your Answer Wanted to study the data of guests already available with the hotel True/False Question Technical jargon should be used when unavoidable. Correct Answer True Your Answer True True/False Question Postal surveys fail because the apparent low cost turns out to be very high due to non response. Correct Answer True Your Answer True Multiple Choice Single Answer Question This question is based on the case study of "THE BOOKSHOP". What facilitated the idea of starting a copy service ? Correct Answer Availability of the shop next door on lease Your Answer Availability of the shop next door on lease Select The Blank Question Spontaneous responses are obtained in ________ questions. Correct Answer Open ended Your Answer Open ended Select The Blank Question Association technique is a type of ________. Correct Answer Projective technique Your Answer Projective technique Multiple Choice Single Answer Question Scale Intervals can be used for Correct Answer Age Your Answer Age True/False Question Getting the response for television viewership from a group of respondents over the period of six months is an example of consumer panel survey. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question While formulating the research purpose the following points should be taken into consideration :Correct Answer What are the problems or opportunities? , What are the decision alternatives? , Who are the users of the research?

Your Answer What are the problems or opportunities? , What are the decision alternatives? , Who are the users of the research? True/False Question In Conjoint analysis, the assumption is that an individual is incapable of ranking options on basis of some criterion. Correct Answer False Your Answer False Multiple Choice Single Answer Question The technique used to determine the relative importance, consumers attach to salient attributes & the utilities they attach to the levels of attribution is known as :Correct Answer Conjoint analysis Your Answer Conjoint analysis Multiple Choice Single Answer Question Top of mind recall is observed in :Correct Answer Attitude Research Your Answer Attitude Research Multiple Choice Single Answer Question Munshi forecasts are based on :Correct Answer His vast experience Your Answer His vast experience Multiple Choice Single Answer Question In multidimensional scaling, pricing analysis can be done through :Correct Answer Comparison of spatial maps with and without pricing information Your Answer Comparison of spatial maps with and without pricing information True/False Question In MDS, two-way modes, products can be compared on objective and perceived attributes. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Spontaneous response from respondent is possible in :Correct Answer Free response questions , Probing questions , Unstructured questions Your Answer Free response questions , Probing questions , Unstructured questions Multiple Choice Multiple Answer Question What are the advantages of Secondary Data? Correct Answer A basis for further research , Easy Accessibility , Economy Your Answer Easy Accessibility , Economy , A basis for further research Multiple Choice Multiple Answer

Question Scale intervals can be used for the following Correct Answer Age , Land holdings , Income Your Answer Age , Land holdings , Income True/False Question Descriptive research is a type of conclusive research. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The respondents in the research of Pharma companies are :Correct Answer Doctors , Patients , Pharmacists Your Answer Doctors , Patients , Pharmacists Multiple Choice Multiple Answer Question Ethical issues to be observed while writing a report are :Correct Answer No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data Your Answer No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data Multiple Choice Single Answer Question Recall level of Niram Advertisement can be found out by doing :Correct Answer Advertisement Effectiveness Study Your Answer Advertisement Effectiveness Study Multiple Choice Single Answer Question The impact of promotional slogans on the consumers can be studied with Correct Answer Association technique Your Answer Association technique Multiple Choice Multiple Answer Question The methods to decide the number of clusters are :Correct Answer The distance at which clusters are combined can be used as a criteria. , Relative size of cluster should be meaningful. , Theoretical or practical consideration may suggest same number. Your Answer The distance at which clusters are combined can be used as a criteria. , Relative size of cluster should be meaningful. , Theoretical or practical consideration may suggest same number. Select The Blank Question Leading indicators are also known as ________. Correct Answer Advanced indicators Your Answer Advanced indicators Match The Following Question Correct Answer Your Answer

Post launch research Target respondents Sampling procedure Pre launch research

Usage and attitude Doctors Doctors

Usage and attitude

Area sampling Area sampling Clinical trials and formulations Clinical trials and formulations

Select The Blank Question In two mode, two way data of MDS, the products can be compared on the basis of ________ . Correct Answer Objective and perceived attributes Your Answer Objective and perceived attributes True/False Question Response is unstructured and spontaneous in close ended question. Correct Answer False Your Answer False Select The Blank Question The clients or organization should do the comparison of defined research problem with ________. Correct Answer Other problems that need to be studied Your Answer Other problems that need to be studied Multiple Choice Single Answer Question Sampling in which each element has equal probability of being selected is known as:Correct Answer Simple Random sampling Your Answer Simple Random sampling Select The Blank Question The responsibility of a client towards a research firm include ________. Correct Answer Disclosure of relevant proprietary data Your Answer Disclosure of relevant proprietary data Select The Blank Question Through cluster analysis objects/cases are classified into relatively________ group called cluster. Correct Answer Homogeneous Your Answer Homogeneous Select The Blank Question Factor analysis is based on linear relationship through which ________ is derived. Correct Answer Factor loading Your Answer Factor loading

Multiple Choice Single Answer Question Which is the institution specialising in Pharma Research? Correct Answer Central Drug Research Institute, Lucknow Your Answer Central Drug Research Institute, Lucknow Multiple Choice Multiple Answer Question Multidimensional scaling consist of :Correct Answer Attribute data , Non attribute data , Similarity and preference Your Answer Attribute data , Non attribute data , Similarity and preference Multiple Choice Single Answer Question What is coding? Correct Answer Assigning a code number to each possible response to the question Your Answer Assigning a code number to each possible response to the question Multiple Choice Multiple Answer Question In hierarchical method of cluster analysis is again divided into :Correct Answer Linkage , Variance , Centrioid method Your Answer Linkage , Variance , Centrioid method Multiple Choice Multiple Answer Question Projective techniques draw inferences about :Correct Answer Personality structure , Marketing situation , Deep seated biases Your Answer Personality structure , Marketing situation , Deep seated biases Multiple Choice Multiple Answer Question Identification of Target Population is facilitated by :Correct Answer Well defined research objectives , Alternative, reasonable/target population definitions , Specifications for exclusion in target population Your Answer Well defined research objectives , Alternative, reasonable/target population definitions , Specifications for exclusion in target population True/False Question Market Research is an inexact science. Correct Answer True Your Answer True Select The Blank Question Descriptive research requires the ________ analysis. Correct Answer Quantitative Your Answer Quantitative True/False Question Brand image building is not important in case of industrial product for quality. Correct Answer False Your Answer False

Match The Following Question Correct Answer Your Answer "What might this be ?" Aided Recall Inkblot test Inkblot test

Depth Research Depth Research Projective techniques Likert scale Projective techniques

Doesnt intend to tell Ease of construction

Likert scale

Multiple Choice Single Answer Question Qualifying questions are :Correct Answer Used to find whether the person is the right type to provide information Your Answer Used to find whether the person is the right type to provide information True/False Question The client or organization should answer the queries of cost v/s benefits of research. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Economic indicators in survey method of sales forecasting are :Correct Answer Leading , Co-incident , Lagging Your Answer Leading , Co-incident , Lagging LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question In ________ method the research analyst is not concerned with cause and research relationship. Correct Answer Diagnostic Your Answer Diagnostic Multiple Choice Single Answer Question Spreading the sample through the entire population following a regular pattern is known as :Correct Answer Systematic sampling Your Answer Systematic sampling Multiple Choice Multiple Answer Question Which publications are used for research on Chemical Industry? Correct Answer Indian Chemical Directory , Chemical Industry News , Chemical & Petro Chemicals Journal Your Answer Pharma News , Indian Chemical Directory , Chemical Industry News True/False

Question Sales representative work load depends on average order size. Correct Answer True Your Answer False Select The Blank Question In MDS the impact of pricing can be studied for the comparison of ________. Correct Answer Spatial maps Your Answer Spatial maps Multiple Choice Single Answer Question The conjoint analysis helps to enable company's to :Correct Answer Conduct brand swot analysis Your Answer Conduct brand swot analysis Multiple Choice Single Answer Question The producers in the sellers' market are also forced to take decisions based on the market information because Correct Answer The resources are scarce Your Answer The resources are scarce Select The Blank Question In online surveys,________ works like focus groups. Correct Answer Chat sessions Your Answer Telephone survey Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Improve the Production Process Multiple Choice Multiple Answer Question A town can be classified on the basis of population as Correct Answer Metro , Class I , ClassIII Your Answer Metro , Rural Multiple Choice Multiple Answer Question In hierarchical method of cluster analysis is again divided into :Correct Answer Linkage , Variance , Centrioid method Your Answer Linkage , Variance , Centrioid method Multiple Choice Single Answer Question Verbalization of Attitude is known as :Correct Answer Opinion Your Answer Opinion Multiple Choice Single Answer Question Over the counter drugs (OTC) are those :

Correct Answer Which consumers buy on their own without doctor's prescription Your Answer Which consumers buy on their own without doctor's prescription True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Your Answer True Multiple Choice Single Answer Question What is the source of information to know the technical details of norms for using construction chemicals? Correct Answer Indian Concrete Journal Your Answer Chemical Manufacturers Directory True/False Question Brand image building is not important in case of industrial product for quality. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer Dangler POP POP Communication medium Communication medium Daily basis Daily basis Advertising research

Opinion Polls

Corporate Image Study Advertising research

True/False Question Semantic differential scale is only three point rating scale. Correct Answer False Your Answer False Select The Blank Question Data cleaning is done through extensive checks for________. Correct Answer Consistency and treatment of missing responses Your Answer Final reports Multiple Choice Multiple Answer Question The respondents in the research of Pharma companies are :Correct Answer Doctors , Patients , Pharmacists Your Answer Doctors , Patients , Pharmacists Multiple Choice Multiple Answer Question A Questionnaire :-

Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price Your Answer Profit to non profit True/False Question Smaller Companies or individual consultants do not have any role to play in Market Research Field. Correct Answer False Your Answer False Select The Blank Question ________must cover all possible contingencies. Correct Answer Branching questions Your Answer Multiple choice Multiple Choice Multiple Answer Question Stimulated Test Marketing can be used in :Correct Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness Your Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness Multiple Choice Single Answer Question The arrangement of data items in a numerical sequence either ascending or descending order is :Correct Answer An array Your Answer An array Select The Blank Question In Marketing Research, written contract should contain feedback on ________. Correct Answer Findings and implementation Your Answer Survey conducted Select The Blank Question For the semantic differential scale the central point of the scale is a ________. Correct Answer Neutral Point Your Answer Neutral Point True/False Question Likert Scale allows the respondents to either agree or disagree with the statement. Correct Answer True

Your Answer

True

Multiple Choice Multiple Answer Question Identification of Target Population is facilitated by :Correct Answer Well defined research objectives , Alternative, reasonable/target population definitions , Specifications for exclusion in target population Your Answer Well defined research objectives , Alternative, reasonable/target population definitions , Specifications for exclusion in target population Multiple Choice Multiple Answer Question Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit Your Answer Price , Reliability , Credit True/False Question "Consumer Panel" is a specialized market research technique. Correct Answer False Your Answer True Multiple Choice Single Answer Question These Interviews depend on the verbal clues only in :Correct Answer Telephone interview Your Answer Telephone interview Multiple Choice Single Answer Question Lost Horse method is also called as :Correct Answer Value judgment Your Answer Value judgment True/False Question Ratio scale does not have a zero point. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question In resources for marketing research skilled staff plays an important role in :Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Your Answer Maintaining data , Dealing with different situation and problems , Defining major problems Select The Blank Question ________ can be used for the diagrammatic rating scale. Correct Answer Pictures Your Answer Pictures Multiple Choice Single Answer

Question Information pertaining to the population is which type of data? Correct Answer Demographic Data Your Answer Census Data Multiple Choice Multiple Answer Question What are the disadvantages of Secondary Data? Correct Answer Inaccuracy , Incompleteness , Unit of Measurement Your Answer Inaccuracy , Incompleteness , Unit of Measurement True/False Question Cluster Sampling is Non-probability sampling Correct Answer False Your Answer False True/False Question Providing response categories instead of specific figures eg income Rs 10000/- is often used to obtain information on sensitive issues. Correct Answer True Your Answer True Select The Blank Question Descriptive research requires the ________ analysis. Correct Answer Quantitative Your Answer Quantitative Select The Blank Question The responsibility of a client towards a research firm include ________. Correct Answer Disclosure of relevant proprietary data Your Answer Right to safety Match The Following Question Correct Answer Your Answer Mother-tongue Assamese Food habits Demographic Metro Demographic Assamese Metro Joint family

Town Classification Household Structure

Joint family

Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors

Multiple Choice Single Answer Question User's needs and competitive machinery are studied in depth for new product in :Correct Answer Product specifications studies Your Answer Buying influences True/False Question The popularity of Likert scale is due to its ease of construction and administration. Correct Answer True Your Answer True

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Market Research-3 Multiple Choice Single Answer Question The questionnaire design is a process involving :Correct Answer 10 steps Your Answer 10 steps True/False Question In Conjoint analysis, the assumption is that an individual is incapable of ranking options on basis of some criterion. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Which of the following are the research obligations to the client? Correct Answer Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application Your Answer Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application Multiple Choice Multiple Answer Question Online survey methods include :Correct Answer Email survey , HTML survey , Downloadable interactive surveys Your Answer Telephone survey , Email survey , Downloadable interactive surveys Multiple Choice Single Answer Question Data of market research cannot be maintained :Correct Answer Without experienced and educated research staff Your Answer Without experienced and educated research staff Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Not disclosed , Illiterate , Literate without formal schooling

Multiple Choice Multiple Answer Question Ethics in Marketing Research underline the three basic responsibilities that includes :Correct Answer Responsibility towards the respondent , Responsibility towards the client , Responsibility towards the researcher Your Answer Responsibility towards the research process , Responsibility towards the respondent , Responsibility towards the client Multiple Choice Single Answer Question Checklists are useful for :Correct Answer Factual data Your Answer Factual data Select The Blank Question ________ is the final step of data acquisition plan. Correct Answer Data Collection Your Answer Selection of data collection method Multiple Choice Single Answer Question Short range forecast is done for the duration of :Correct Answer Upto 1 year Your Answer More than 5 years Select The Blank Question In two mode, two way data of MDS, the products can be compared on the basis of ________ . Correct Answer Objective and perceived attributes Your Answer Performance True/False Question In regression analysis, dependent variables can be expressed as a linear function of impendent variables. Correct Answer True Your Answer False Multiple Choice Multiple Answer Question What are the various subparts of research objectives? Correct Answer Research Questions , Hypothesis Development , Research Boundaries Your Answer Research Questions , Hypothesis Development , Research Boundaries Multiple Choice Single Answer Question "Structured"/ "Unstructured" Questionnaire is a classification based on the :Correct Answer Degree of formality Your Answer Research objective True/False Question Rural SEC Grid is based on Education and Monthly Household Income Correct Answer False

Your Answer

False

Multiple Choice Multiple Answer Question Which of the following are the types of Sales and Market Research? Correct Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Your Answer Market Share Analysis Study , Market Characteristics Study , Product Mix Studies Select The Blank Question Retail Store Audit is a quantitative feedback on________. Correct Answer Consumer buying patterns Your Answer Consumer buying patterns Select The Blank Question Leading indicators are also known as ________. Correct Answer Advanced indicators Your Answer Advanced indicators True/False Question In MDS, when input data is ratio scaled, it is called as non-metric MDS. Correct Answer False Your Answer False True/False Question Reports printed by the professional bodies are external unpublished data. Correct Answer False Your Answer False Select The Blank Question ________is an important communication medium that helps recall advertising. Correct Answer Point of Purchase(POP)items Your Answer Television Multiple Choice Single Answer Question Measurement of the existing data or information is known as :Correct Answer Facts Your Answer Facts Multiple Choice Multiple Answer Question A Questionnaire can be termed as "Good" when :Correct Answer The respondent can understand the question , The respondent has the necessary information to answer the questions , If the respondent is willing to provide the necessary information Your Answer The respondent can understand the question , The respondent has the necessary information to answer the questions , If the respondent is willing to provide the necessary information

Select The Blank Question ________ research describes some aspects of market characteristics. Correct Answer Descriptive Your Answer Descriptive True/False Question Report should be terse and concise. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Which publications can be used for research on automobile industry? Correct Answer Auto spark , Automobile Reporter , Auto Age Your Answer Automobile Reporter , Auto Age , Auto Rider Multiple Choice Multiple Answer Question The objective of Questionnaire design is to seek consistency with :Correct Answer Method of data collection , Research objective , Respondent's willingness to answer questions on the subject Your Answer Method of data collection , Research objective , Data outcome Match The Following Question Correct Answer Your Answer Post launch research Target respondents Sampling procedure Pre launch research Usage and attitude Doctors Doctors Area sampling Usage and attitude Clinical trials and formulations Clinical trials and formulations Price effects

Select The Blank Question Respondent's imagination is tested in ________. Correct Answer Rorschach Test Your Answer Depth Research Multiple Choice Single Answer Question Multidimensional scaling, does not explain:Correct Answer Perception about the brands Your Answer Preference about the products Multiple Choice Single Answer Question The physical characteristics of the questionnaire are important in motivating the respondent to participate and complete the form. This is true in case of Correct Answer Mail survey Your Answer Mail survey

Multiple Choice Single Answer Question Descriptors describing the selection criteria of the individuals needed for the study are known as: Correct Answer Respondent Descriptors Your Answer Demographic Descriptors Multiple Choice Multiple Answer Question Semantic Differential Scale can be used for :Correct Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software Your Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software Multiple Choice Single Answer Question Handling large amounts of data is possible through :Correct Answer Data warehousing Your Answer Data warehousing Multiple Choice Single Answer Question In pre launch research of Pharmaceutical products, it is conducted for Correct Answer Clinical trials under controlled parameters for efficiency and side effects Your Answer Clinical trials under controlled parameters for efficiency and side effects True/False Question The written contract of a research should cover the penalty clause covering deficits such as delays, inadequate data. Correct Answer True Your Answer True Select The Blank Question Finding out the number of vehicles at a given junction is a ________ method. Correct Answer Direct Observation Your Answer Direct Observation True/False Question Close ended Questions are time consuming and costly exercise. Correct Answer False Your Answer False Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Probing Multiple Choice Multiple Answer Question Scale intervals can be used for the following Correct Answer Age , Land holdings , Income

Your Answer

Age , Income , Occupation

Multiple Choice Single Answer Question Which of the following is the source of Internal Published Data? Correct Answer Chairman's Statement Your Answer Chairman's Statement Select The Blank Question ________ type of question allow response in affirmative or negative. Correct Answer Dichotomous Your Answer Dichotomous True/False Question Clarity in report writing should be there to avoid vagueness and misinterpretation. Correct Answer True Your Answer True Select The Blank Question Association technique is a type of ________. Correct Answer Projective technique Your Answer close ended question True/False Question Retail Store Audit(RSA) divides India into 4 zones and 22 states. Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer Getting the feel of possibility of a candidate winning in an election Telephonic Exploring the conversion rate at a retail outlet Observation Direct interviews Experimental Postal Survey Postal Survey Experimental Telephonic

Getting the feedback of demonstration of a food processor Getting the responses from experts regarding a new chemical

Multiple Choice Multiple Answer Question Market & Sales Analysis helps management in :Correct Answer Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future Your Answer Developing company's sales plan (short and long term) , Setting standards of sales performance , Preparing executive reports

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Multiple Answer Question Which publications can be refered for the research on Cotton & Textile Industry? Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian Textile Bulletin Your Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal Multiple Choice Multiple Answer Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents Your Answer Rural Respondents , Children , Illiterate Respondents True/False Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Your Answer True True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False True/False Question Descriptive research is a type of conclusive research. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question In resources for marketing research skilled staff plays an important role in :Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Your Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors True/False Question Quota controls are used for National Panel Studies. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is ment by the value of Research Information? Correct Answer Cost Benefit Analysis of the data Your Answer How valuable the data is for the client Multiple Choice Single Answer Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :Correct Answer Regression analysis Your Answer Regression analysis

Select The Blank Question The efficiency of OTC products is checked by ________ ONLY Correct Answer Manufacturers Your Answer Manufacturers Multiple Choice Single Answer Question Handling large amounts of data is possible through :Correct Answer Data warehousing Your Answer Data warehousing True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False Multiple Choice Single Answer Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test Your Answer Forced Exposure Test Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Information True/False Question In Conjoint analysis ranking of total utility is done from highest to lowest. Correct Answer True Your Answer True Select The Blank Question In online surveys,________ works like focus groups. Correct Answer Chat sessions Your Answer Chat sessions Multiple Choice Single Answer Question A process of recognizing and noting people is known as :Correct Answer Direct Observation Method Your Answer Direct Observation Method Select The Blank Question Pie chart is a round chart divided into sections denoting ________ associated with each value. Correct Answer percentage Your Answer percentage Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Minimum Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price

Your Answer Price to non price Multiple Choice Multiple Answer Question Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit Your Answer Price , Reliability , Credit True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer Dangler POP POP POP Communication medium Communication medium Opinion Polls Daily basis Daily basis Corporate Image Study Advertising research Advertising research Multiple Choice Single Answer Question Verbalization of Attitude is known as :Correct Answer Opinion Your Answer Opinion True/False Question Factor loading is the correlation between a factor and a variable in a factor analysis. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Multiple Choice Multiple Answer Question Which of the following are the types of Sales and Market Research? Correct Answer Market Characteristics Study , Establishment of Quota and Territories , Market Share Analysis Study Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Multiple Choice Multiple Answer Question Characteristics of Open ended Questions include :Correct Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained Your Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained True/False Question Data published by the audit bureau of circulation is an external published data. Correct Answer True

Your Answer True Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals. Multiple Choice Multiple Answer Question An ideal Questionnaire :Correct Answer Is short and concise , Has specific questions , Has uncluttered layout Your Answer Is short and concise , Has specific questions , Has uncluttered layout Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Scales Multiple Choice Single Answer Question "Structured"/ "Unstructured" Questionnaire is a classification based on the :Correct Answer Degree of formality Your Answer Degree of formality Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Match The Following Question Correct Answer Your Answer Bharat Leather Corpn. Ltd. Agra Agra Cashew Corporation Of India Ltd. Cochin Cochin Cement Corporation Of India Ltd. New Delhi New Delhi Automotive Research Association Of India Pune Pune Select The Blank Question ________must cover all possible contingencies. Correct Answer Branching questions Your Answer Checklist Multiple Choice Single Answer Question In Market Research, Research Director must oversees :Correct Answer Execution of research at each stage Your Answer Budget of Research Select The Blank Question In mail survey, the questionnaire is ________. Correct Answer Self administered Your Answer Self administered

Multiple Choice Multiple Answer Question For logical concrete and helpful interpretation which things are the most important? Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first Your Answer Interpretation should be honest and undistorted , Objective and fundamental principal should always be dealt first , Averages are merely tendency and generalization Multiple Choice Multiple Answer Question In data analysis, the analysis methods are :Correct Answer Examine difference , Analyze experimental data , Investigate association Your Answer Examine difference , Analyze experimental data , Investigate association Select The Blank Question In Marketing Research, written contract should contain feedback on ________. Correct Answer Findings and implementation Your Answer Research Methodology Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities True/False Question Simple tabulation is the relationship between two or more variables. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Illiterate , Literate without formal schooling True/False Question Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic. Correct Answer False Your Answer False Marketing Research Total Set 2 Dangler POP POP Communication medium Opinion Polls Daily basis Corporate Image Study Advertising research Rating the views regarding the product or a service Itemized rating scale Ranking the attributes as per the preferences Rank Order Scale Indication of two or more entities being different from each other Nominal Scale Placing different entities in relative position Ordinal Scale "What might this be ?" Inkblot test Aided Recall Depth Research

Doesnt intend to tell Ease of construction

Projective techniques Likert scale

Automotive Research Association Of India Pune Bharat Leather Corpn. Ltd. Agra Cashew Corporation Of India Ltd. Cochin Cement Corporation Of India Ltd. New Delhi Set 1 Question Measurement of Attitudes is done through :Correct Answer Scaling techniques Question The variable ________indicates the Religion of the respondent. Correct Answer Sikh Question What is the source of information to know the technical details of norms for using construction chemicals? Correct Answer Indian Concrete Journal Question Stimulated Test Marketing can be used in :Correct Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Question In regression analysis, dependent variables must be measured on nominal scale. Correct Answer False Question ________ is the final step of data acquisition plan. Correct Answer Data Collection Question Which are the New Delhi based Research Institutions? Correct Answer NRDC , CSIR , Cement Research Institute of India Question Brand image building is not important in case of industrial product for quality. Correct Answer False Question In MDS the impact of pricing can be studied for the comparison of ________. Correct Answer Spatial maps Question What are the disadvantages of Secondary Data? Correct Answer Inaccuracy , Incompleteness , Unit of Measurement Question In Conjoint analysis ranking of total utility is done from highest to lowest. Correct Answer True Question The technique in which respondents are provided with incomplete sentences which they can complete as they choose to do so, is known as Construction technique. Correct Answer False Question Following are the characteristics of Factor analysis :Correct Answer Uses an advance forms of co-relation analysis to the responses , Variables that are interrelated and similar are reduced to smaller numbers of uncorrelated factors. , The model is primarily based on liner relationship through which factor loading is derived.

Question This Question is based on the case study of "THE BOOKSHOP". What facilitated the idea of starting a copy service ? Correct Answer Availability of the shop next door on lease Question Retail Store Audit(RSA) divides India into 4 zones and 22 states. Correct Answer True Question Spontaneous response from respondent is possible in :Correct Answer Free response Questions , Probing Questions , Unstructured Questions Question In online surveys,________ works like focus groups. Correct Answer Chat sessions Question The methods to decide the number of clusters are :Correct Answer The distance at which clusters are combined can be used as a criteria. , Relative size of cluster should be meaningful. , Theoretical or practical consideration may suggest same number. Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price Question Market & Sales Analysis helps management in :Correct Answer Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future Question The ________ uses a cartoon format in which one of the characters is represented as saying something. Correct Answer Roseinweig test Question Market Research is done to Correct Answer Explore the Opportunities Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test Question The accuracy and reliability of sampling data is affected by two different types of errors :Correct Answer Sampling errors and Non-sampling errors Question Complete________ of respondent and secrecy of data should be maintained. Correct Answer confidentiality Question Causal Research Design is also known as :Correct Answer Experimental Research Design Question The client or organization should answer the queries of cost v/s benefits of research. Correct Answer True

Question While formulating the research purpose the following points should be taken into

consideration :Correct Answer What are the problems or opportunities? , What are the decision alternatives? , Who are the users of the research? Question Dichotomous form of Questions can be observed in :Correct Answer Branching Questions , Qualifying Questions , Opening Questions Question Kurtosis is measure of ________ or flatness of curve defined by the frequency distribution. Correct Answer Relative peakedness Question Which of the following are the types of Sales and Market Research? Correct Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Question Checklists are useful for :Correct Answer Factual data Question Technical jargon should be used when unavoidable. Correct Answer True Question Getting the response for television viewership from a group of respondents over the period of six months is an example of consumer panel survey. Correct Answer True Question Which of the following methods is not used for descriptive research? Correct Answer Experiments Question In MDS, two-way modes, products can be compared on objective and perceived attributes. Correct Answer True Question Taking the responses on which political party will win the upcoming election is known as ________. Correct Answer Opinion Poll Question Research carried out based on the existing data is ________ Correct Answer Secondary research Question Munshi forecasts are based on :Correct Answer His vast experience Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :Correct Answer Regression analysis Question Characteristics of Open ended Questions include :Correct Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained Question Which scale uses numbers as labels only? Correct Answer Nominal Scale Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum

Set 2 Question When target respondents are intercepted and shopping areas, it is called Mall Intercept. Correct Answer True Question In resources for marketing research skilled staff plays an important role in :Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Question Pretesting gives an advanced view of :Correct Answer Interview limitations , Data gathering task , Outcome with reference to objective Question Attitudes are measured through scaling and projective techniques. Correct Answer True Question In two mode, two way data of MDS, the products can be compared on the basis of ________ . Correct Answer Objective and perceived attributes Question Sales forecast helps to decide the :Correct Answer Purchase of inventory Question The respondent is shown clippings of advertisements in which Brand names are deleted. He is then asked to identify the Brand and the media where it appeared. This is known as :Correct Answer Recognition Test Question Clarity in report writing should be there to avoid vagueness and misinterpretation. Correct Answer True Question The retail store audits and prescription audits carried out by ORG are like ________ at all chemists . Correct Answer FMCG PRODUCTS Question What is coding? Correct Answer Assigning a code number to each possible response to the question Question This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". The company did not have any major threat from competition in the Indian market. Correct Answer False Question Identify the Close ended question type :Correct Answer Scales Question The efficiency of OTC products is checked by ________ ONLY Correct Answer Manufacturers Question Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic. Correct Answer False Question Information pertaining to the population is which type of data? Correct Answer Demographic Data Question A town can be classified on the basis of population as Correct Answer Class I , ClassIII , Metro

Question The assumption that the respondents externalization is the process of his internalization is observed in ________. Correct Answer Thematic Apperception Test Question The response format is determined in the Correct Answer 4th step Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Question Retail Store Audit uses :Correct Answer Random multistratified sampling Question A good Research Design should ensure that the data is gathered :Correct Answer Accurately , Timely , Economically Question In Report writing, letter of transmission indicates :Correct Answer To whom the report is submitted, reason for research and official authorization Question In Snowball sampling, initial sample sizes selected using probability methods but additional units are obtained through information supplied by initial units called________. Correct Answer Refferals Question Scale intervals can be used for the following Correct Answer Age , Land holdings , Income Question Handling large amounts of data is possible through :Correct Answer Data warehousing Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents Question Diagnostic methods of sales forecasting are :Correct Answer Munshi Forecasts , Last Horse method , Delphi method Question Descriptors describing the selection criteria of the individuals needed for the study are known as: Correct Answer Respondent Descriptors Question Likert Scale allows the respondents to either agree or disagree with the statement. Correct Answer True Question ________ are the internalized factors that cause people to behave the way they do. Correct Answer Motives Question In ________ forecast, he collects all information in his mind and based on his vast experience he makes forecast. Correct Answer Munshi Question Through cluster analysis objects/cases are classified into relatively________ group called cluster. Correct Answer Homogeneous Question The researcher must work according to the client's biases, prejudices and prejudgment. Correct Answer False

Question Pretesting is one of the stages of Questionnaire design. Correct Answer True Question This question is based on the case study of "REVIVAL OF THREE STAR HOTEL". The management was considering attracting business executives, before that, it ________. Correct Answer Wanted to study the data of guests already available with the hotel Question The arrangement of data items in a numerical sequence either ascending or descending order is :Correct Answer An array Question In hierarchical method of cluster analysis is again divided into :Correct Answer Linkage , Variance , Centrioid method Question Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit Question Report should be terse and concise. Correct Answer False Question In sales analysis research a sales representative's work load depend on :Correct Answer Number of clients, Distributors or dealers Question Semantic Differential Scale can be used for :Correct Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software Question Measuring what it is supposed to measure refers to ________. Correct Answer Validity Question Which institutions should be contacted for research on Paint Chemicals? Correct Answer National Chemical Laboratory, Pune , Industrial Research & Development Center , Building Research Institute Question In simple regression Yc = a +byz where :Correct Answer Yc = sales forecast for given value of x , a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Unsolved/Skipped Questions Implanting rumors in the market is a form of corporate espionage. True False The producers in the sellers' market are also forced to take decisions based on the market information because The resources are scarce There is cut throught competition Due to the government regulations To cut the costs

Factors affecting consumer decision process include :Economic factors Intrinsic factors External factors Communication medium Market Research is an inexact science. True False What is the responsibility of client in problem determination? Monitor competitive and market environment Giving proper information to respondent Adapting Strategy for analysis Transferring data In absence of proper Planning/ Analysis /Problem Definition/ Information the market research becomes a data collection exercise.

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question Spontaneous responses are obtained in ________ questions. Correct Answer Open ended Your Answer Open ended Multiple Choice Multiple Answer Question Cluster analysis is used in :Correct Answer Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies Your Answer Understanding buyer behavior , Selecting test markets for various marketing strategies , Market segment Select The Blank Question Through cluster analysis objects/cases are classified into relatively________ group called cluster. Correct Answer Homogeneous Your Answer Homogeneous Select The Blank Question The retail store audits and prescription audits carried out by ORG are like ________ at all chemists . Correct Answer FMCG PRODUCTS Your Answer FMCG PRODUCTS True/False Question Sampling in which each element has known chance for inclusion in the study is known as Probability Sampling

Correct Answer Your Answer True

True

Multiple Choice Single Answer Question In Delphi method experts or knowledgeable people are invited to give their forecast :Correct Answer Without giving reasons Your Answer Without giving reasons Multiple Choice Single Answer Question In cluster analysis, a linkage method based on average distance between all pairs of objects where one member of the pair is from each of the cluster, it is called as :Correct Answer Average linkage Your Answer Ward method Multiple Choice Multiple Answer Question The types of report are Correct Answer Technical report , Publication Report , Executive Report Your Answer Technical report , Publication Report , Executive Report Multiple Choice Single Answer Question While determining the interviewing process, the researcher is confronted with :Correct Answer Ascertaining the communication media Your Answer Type of questions to use True/False Question Likert Scale allows the respondents to either agree or disagree with the statement. Correct Answer True Your Answer True True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False Select The Blank Question The ________ has set up districts and boundaries based on homogeneity of sociocultural parameters. Correct Answer State Re-organization Commission Your Answer National Research Association Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities Multiple Choice Single Answer

Question Lost Horse method is also called as :Correct Answer Value judgment Your Answer Value judgment Select The Blank Question Research carried out based on the existing data is ________ Correct Answer Secondary research Your Answer Secondary research True/False Question The starting point of the semantic differential scale is neutral. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Multiple Choice Single Answer Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test Your Answer Forced Exposure Test True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Your Answer True True/False Question Telephonic surveys can be used to identify the acceptability of the food processor after demonstration. Correct Answer False Your Answer False Multiple Choice Single Answer Question The impact of promotional slogans on the consumers can be studied with Correct Answer Association technique Your Answer Association technique Multiple Choice Multiple Answer Question Issues which a Doctors seeks regarding a product are :Correct Answer Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body Your Answer Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body

Multiple Choice Multiple Answer Question Scale intervals can be used for the following Correct Answer Age , Land holdings , Income Your Answer Age , Income , Occupation Multiple Choice Multiple Answer Question A good Research Design should ensure that the data is gathered :Correct Answer Accurately , Timely , Economically Your Answer Accurately , Timely , Economically Multiple Choice Multiple Answer Question A town can be classified on the basis of population as Correct Answer Class I , ClassIII , Metro Your Answer Class I , Metro , Rural Multiple Choice Single Answer Question The respondent is shown clippings of advertisements in which Brand names are deleted. He is then asked to identify the Brand and the media where it appeared. This is known as :Correct Answer Recognition Test Your Answer Recognition Test Multiple Choice Single Answer Question The technique through which objects/ cases are classified into relative homogeneous groups or clusters is known as :Correct Answer Cluster analysis Your Answer Cluster analysis Multiple Choice Single Answer Question A multivariate Statistical technique that uses a class of procedures for data reduction & summarization is known as :Correct Answer Factor analysis Your Answer Factor analysis Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Scales Multiple Choice Multiple Answer Question Diagnostic methods of sales forecasting are :Correct Answer Munshi Forecasts , Last Horse method , Delphi method Your Answer Munshi Forecasts , Last Horse method , Delphi method Select The Blank Question Market Research is a ________ industry in India.

Correct Answer Growing Your Answer Growing Multiple Choice Multiple Answer Question Ethics in Marketing Research underline the three basic responsibilities that includes :Correct Answer Responsibility towards the respondent , Responsibility towards the client , Responsibility towards the researcher Your Answer Responsibility towards the respondent , Responsibility towards the client , Responsibility towards the researcher Multiple Choice Single Answer Question Which of the following represents a sampling error ? Correct Answer Selected sample not representative of the population Your Answer Selected sample not representative of the population Multiple Choice Multiple Answer Question Which of the following are the International / National MR players? Correct Answer IMRB , Gallup/MBA , NFO Your Answer IMF , IMRB , NFO True/False Question A Show card is the identity of the researcher conducting the interview Correct Answer False Your Answer False True/False Question In MDS, two-way modes, products can be compared on objective and perceived attributes. Correct Answer True Your Answer True Select The Blank Question Taking the responses on which political party will win the upcoming election is known as ________. Correct Answer Opinion Poll Your Answer Opinion Poll Match The Following Question Correct Answer Your Answer Low responses Inaccessibility Inaccessibility

Sampling error Not representative of population Not representative of population Non-sampling error Sampling Recording error Recording error Information about population

Information about population

Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Multiple Choice Multiple Answer Question The methods to decide the number of clusters are :Correct Answer The distance at which clusters are combined can be used as a criteria. , Relative size of cluster should be meaningful. , Theoretical or practical consideration may suggest same number. Your Answer The distance at which clusters are combined can be used as a criteria. , Relative size of cluster should be meaningful. , Theoretical or practical consideration may suggest same number. Multiple Choice Multiple Answer Question Pretesting of Questionnaire includes testing of :Correct Answer Question content , Time taken to answer questions , Categorisation Your Answer Question content , Time taken to answer questions , Categorisation Match The Following Question Correct Answer Your Answer Conjoint Analysis Regression Analysis Brand swot analysis Dependent variables and variance Standard deviation = 6y= Hierarchical and non hierarchical

Standard deviation = 6y=

Cluster Analysis Hierarchical and non hierarchical methods methods Factor Analysis Eigen value & communality

Variance and factor loading

Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price Your Answer Price to non price Select The Blank Question The variable ________indicates the Religion of the respondent. Correct Answer Sikh Your Answer Sikh True/False Question Attitudes are measured through scaling and projective techniques. Correct Answer True

Your Answer

False

Multiple Choice Single Answer Question The respondent may refuse to answer a question if he feels it is invading his privacy or has no legitimate purpose. The researcher considers such issues at which stage of the Questionnaire design? Correct Answer Evaluating the Question content Your Answer Determining the wordings of the question Select The Blank Question In mail survey, the questionnaire is ________. Correct Answer Self administered Your Answer Self administered

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question Descriptors describing the selection criteria of the individuals needed for the study are known as: Correct Answer Respondent Descriptors Your Answer Respondent Descriptors Multiple Choice Single Answer Question Lost Horse method is also called as :Correct Answer Value judgment Your Answer Value judgment Select The Blank Question The assumption that the respondents externalization is the process of his internalization is observed in ________. Correct Answer Thematic Apperception Test Your Answer Thematic Apperception Test Multiple Choice Multiple Answer Question In industrial product research the research methodologies adopted are :Correct Answer In-depth interviews , Surveys , Application Research Your Answer In-depth interviews , Surveys , Application Research Match The Following Question Correct Answer Your Answer To understand the effect of cable TV industry on Hindi Cinema Causal Research Causal Research To find out the preference of Movie theaters for the youth Descriptive Research Descriptive Research To ascertain the possibility of developing Solar Car Exploratory Research Consumer Panel Survey To understand the buying pattern of Grocery items for a group of housewives over six months Consumer Panel Survey Causal Research

Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Select The Blank Question The clients or organization should do the comparison of defined research problem with ________. Correct Answer Other problems that need to be studied Your Answer Other problems that need to be studied True/False Question Range is the simplest measure of calculation of mean. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question What is the significance of report? Correct Answer Quality of report is adjudged by a report , Lead to appropriate actionable policies and decisions. , For future references as secondary data Your Answer Quality of report is adjudged by a report , Lead to appropriate actionable policies and decisions. , For future references as secondary data Select The Blank Question A factor's eigne value is the sum of________ of factor loading. Correct Answer Square Your Answer Square Multiple Choice Single Answer Question Which of the following represents a sampling error ? Correct Answer Selected sample not representative of the population Your Answer Selected sample not representative of the population Select The Blank Question Kurtosis is measure of ________ or flatness of curve defined by the frequency distribution. Correct Answer Relative peakedness Your Answer Relative peakedness Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities True/False Question Use of data analysis programme is the analysis strategy . Correct Answer True Your Answer True True/False Question Telephonic surveys can be used to identify the acceptability of the food processor after demonstration. Correct Answer False Your Answer True Multiple Choice Single Answer

Question Measurement of the existing data or information is known as :Correct Answer Facts Your Answer Facts Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Multiple Choice Multiple Answer Question Multidimensional scaling consist of :Correct Answer Attribute data , Non attribute data , Similarity and preference Your Answer Attribute data , Non attribute data , Similarity and preference Select The Blank Question Data cleaning is done through extensive checks for________. Correct Answer Consistency and treatment of missing responses Your Answer Consistency and treatment of missing responses Multiple Choice Single Answer Question Utilities of conjoint analysis are arrived through :Correct Answer Iterative technique Your Answer Iterative technique True/False Question Determining the Questionnaire structure is the first step of process of Questionnaire design. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question What are the disadvantages of Secondary Data? Correct Answer Inaccuracy , Incompleteness , Unit of Measurement Your Answer Inaccuracy , Incompleteness , Unit of Measurement Match The Following Question Correct Answer Your Answer Dangler POP POP POP Communication medium Communication medium Opinion Polls Daily basis Daily basis Corporate Image Study Advertising research Advertising research Multiple Choice Single Answer Question What is Executive Report? Correct Answer Report for decision makers Your Answer Report for scientific or technically trend people. Multiple Choice Multiple Answer Question A Questionnaire :-

Correct Answer Is an instrument for seeking and recording data , Motivates a respondent to respond , Facilitates data processing Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Multiple Choice Single Answer Question Demographic information and identification information is :Correct Answer Towards the end of the interview Your Answer At the beginning of the interview Select The Blank Question The efficiency of OTC products is checked by ________ ONLY Correct Answer Manufacturers Your Answer Manufacturers True/False Question A Show card is the identity of the researcher conducting the interview Correct Answer False Your Answer False True/False Question Semantic differential scale is only three point rating scale. Correct Answer False Your Answer False Select The Blank Question Leading indicators are also known as ________. Correct Answer Advanced indicators Your Answer Advanced indicators Multiple Choice Multiple Answer Question The respondents in the research of Pharma companies are :Correct Answer Doctors , Patients , Pharmacists Your Answer Doctors , Patients , Pharmacists Multiple Choice Multiple Answer Question In hierarchical method of cluster analysis is again divided into :Correct Answer Linkage , Variance , Centrioid method Your Answer Linkage , Variance , Centrioid method Select The Blank Question Research carried out based on the existing data is ________ Correct Answer Secondary research Your Answer Secondary research True/False Question When target respondents are intercepted and shopping areas, it is called Mall Intercept. Correct Answer True Your Answer True True/False Question In Conjoint analysis, the assumption is that an individual is incapable of ranking options on basis of some criterion. Correct Answer False Your Answer False

Multiple Choice Single Answer Question The long form of IMRB is :Correct Answer Indian Market Research Bureau Your Answer Indian Market Research Bureau Multiple Choice Single Answer Question What is the first step in the Research Design Process? Correct Answer Problem Identification Your Answer Problem Identification Multiple Choice Multiple Answer Question Which are the New Delhi based Research Institutions? Correct Answer NRDC , CSIR , Cement Research Institute of India Your Answer NRDC , CSIR , Cement Research Institute of India Multiple Choice Multiple Answer Question Online survey methods include :Correct Answer Email survey , HTML survey , Downloadable interactive surveys Your Answer Email survey , HTML survey , Downloadable interactive surveys Multiple Choice Single Answer Question The producers in the sellers' market are also forced to take decisions based on the market information because Correct Answer The resources are scarce Your Answer The resources are scarce Select The Blank Question The responsibility of a client towards a research firm include ________. Correct Answer Disclosure of relevant proprietary data Your Answer Not subjecting to unwanted research Multiple Choice Multiple Answer Question Which publications are used for research on Chemical Industry? Correct Answer Indian Chemical Directory , Chemical Industry News , Chemical & Petro Chemicals Journal Your Answer Indian Chemical Directory , Chemical Industry News , Chemical & Petro Chemicals Journal Select The Blank Question Market Research is a ________ industry in India. Correct Answer Growing Your Answer Growing True/False Question The technique in which respondents are provided with incomplete sentences which they can complete as they choose to do so, is known as Construction technique. Correct Answer False Your Answer False True/False Question Likert Scale is relatively easy to construct and administer. Correct Answer True Your Answer True Multiple Choice Multiple Answer

Question A Questionnaire can be termed as "Good" when :Correct Answer The respondent can understand the question , The respondent has the necessary information to answer the questions , If the respondent is willing to provide the necessary information Your Answer The respondent can understand the question , The respondent has the necessary information to answer the questions , If the respondent is willing to provide the necessary information Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Knowledge LIST OF ATTEMPTED QUESTIONS AND ANSWERS Market Research 2 Multiple Choice Single Answer Question Validation is fundamental step in research because :Correct Answer It ensures that data has accurately measured Your Answer It ensures that data has accurately measured Multiple Choice Multiple Answer Question Which institutions should be contacted for research on Paint Chemicals? Correct Answer National Chemical Laboratory, Pune , Industrial Research & Development Center , Building Research Institute Your Answer Industrial Research & Development Center , Building Research Institute , National Chemical Laboratory, Pune Select The Blank Question ________are used for National Panel Studies. Correct Answer Quota controls Your Answer Refferals Multiple Choice Multiple Answer Question The National Readership Survey(NRS) investigates :Correct Answer Readership by income levels , Readership by Duplication , Readership per copy of publication Your Answer Readership by income levels , Readership by Duplication , Readership per copy of publication Multiple Choice Multiple Answer Question Characteristics of Open ended Questions include :Correct Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained Your Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained Multiple Choice Single Answer Question In data analysis simple tabulation shows the distribution of :Correct Answer One variable at a time Your Answer One variable at a time

Multiple Choice Single Answer Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test Your Answer Forced Exposure Test Multiple Choice Single Answer Question SIRDO is the abbreviation of ? Correct Answer Small Industries Research & Development Organization Your Answer Small Industries Research & Development Organization Match The Following Question Correct Answer Your Answer Low responses Inaccessibility Respondent

Sampling error Not representative of population Not representative of population Non-sampling error Sampling Recording error Recording error Sampling unit

Information about population

Multiple Choice Multiple Answer Question A questionnaire can be filled through different means like :Correct Answer Personal interview , Telephone interview , Observation Your Answer Personal interview , Telephone interview , Information from secondary sources Multiple Choice Multiple Answer Question This question is based on the case study of "THE BOOKSHOP". Who were the major competitors? Correct Answer University departmental machines , University library , Tinko's Your Answer University departmental machines True/False Question Descriptive research is a type of conclusive research. Correct Answer True Your Answer True True/False Question Response is unstructured and spontaneous in close ended question. Correct Answer False Your Answer True Select The Blank Question The data must be obtained quickly enough at ________. Correct Answer Reasonable costs Your Answer Appropriate costs

Multiple Choice Single Answer Question Evaluating the question content is the :Correct Answer 4th step Your Answer 5th step Multiple Choice Single Answer Question Retail Store Audit uses :Correct Answer Random multistratified sampling Your Answer Cluster sampling Select The Blank Question ________ are the internalized factors that cause people to behave the way they do. Correct Answer Motives Your Answer Influencers Match The Following Question Correct Answer Your Answer To understand the effect of cable TV industry on Hindi Cinema Secondary Research Causal Research Descriptive Exploratory

To find out the preference of Movie theaters for the youth Descriptive Research Research To ascertain the possibility of developing Solar Car Research Exploratory Research

To understand the buying pattern of Grocery items for a group of housewives over six months Consumer Panel Survey Consumer Panel Survey

True/False Question Sampling in which each element has known chance for inclusion in the study is known as Probability Sampling Correct Answer True Your Answer True Multiple Choice Single Answer Question Ultra violet ink is used to disguise customer coding. This activity is :Correct Answer A disapproved method Your Answer To facilitate coding Multiple Choice Single Answer Question What is ment by the value of Research Information? Correct Answer Cost Benefit Analysis of the data Your Answer How valuable the data is for the client

Multiple Choice Multiple Answer Question Non hierarchical procedure of cluster analysis further has other subtypes like:Correct Answer Sequential threshold , Parallel threshold , Optimizing partitioning Your Answer Sequential threshold , Parallel threshold , Optimizing partitioning True/False Question Factor loading is the correlation between a factor and a variable in a factor analysis. Correct Answer True Your Answer True Multiple Choice Single Answer Question The Retail Store Audit does not measure:Correct Answer Brand loyalty Your Answer Brand loyalty Select The Blank Question In mail survey, the questionnaire is ________. Correct Answer Self administered Your Answer Self administered Multiple Choice Multiple Answer Question The types of report are Correct Answer Technical report , Publication Report , Executive Report Your Answer Technical report , Publication Report , Executive Report Multiple Choice Single Answer Question In Report writing, letter of transmission indicates :Correct Answer To whom the report is submitted, reason for research and official authorization Your Answer To whom the report is submitted, reason for research and official authorization Multiple Choice Multiple Answer Question An ideal Questionnaire :Correct Answer Is short and concise , Has specific questions , Has uncluttered layout Your Answer Is short and concise , Has specific questions , Has uncluttered layout True/False Question In conjoint analysis ranking involves complex trade offs. Correct Answer True Your Answer True True/False Question Likert Scale is relatively easy to construct and administer. Correct Answer True Your Answer True

Multiple Choice Single Answer Question Informal interview is also known as :Correct Answer In-depth interview Your Answer Structured interview True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer True Multiple Choice Single Answer Question Which is the journal available for footware? Correct Answer Journal of Leather Technologists Association Your Answer Journal of Footwear Manufacturers Association True/False Question A Show card is the identity of the researcher conducting the interview Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Specialized techniques of Market Research include :Correct Answer National Readership survey , Forced Exposure test , Consumer Panels Your Answer National Readership survey , Consumer Panels , Brand loyalty Select The Blank Question In Snowball sampling, initial sample sizes selected using probability methods but additional units are obtained through information supplied by initial units called________. Correct Answer Refferals Your Answer Individuals Multiple Choice Single Answer Question In geometric space, multidimensional scaling is a statistical technique that represents :Correct Answer Perceptions and preferences of respondents as points Your Answer Behavioral pattern of respondents Multiple Choice Multiple Answer Question The methods to decide the number of clusters are :Correct Answer The distance at which clusters are combined can be used as a criteria. , Relative size of cluster should be meaningful. , Theoretical or practical consideration may suggest same number. Your Answer The distance at which clusters are combined can be used as a criteria. , Relative size of cluster should be meaningful. Select The Blank Question This question is based on the case study of "REVIVAL OF THREE STAR HOTEL".

The management was considering attracting business executives, before that, it ________. Correct Answer Wanted to study the data of guests already available with the hotel Your Answer Wanted to study the data of guests already available with the hotel True/False Question Technical jargon should be used when unavoidable. Correct Answer True Your Answer True Multiple Choice Single Answer Question The respondent is shown clippings of advertisements in which Brand names are deleted. He is then asked to identify the Brand and the media where it appeared. This is known as :Correct Answer Recognition Test Your Answer Media Research Select The Blank Question Informal interview is a ________ format of data collection. Correct Answer Unstructured Your Answer Structured Select The Blank Question Bibliography contains ________. Correct Answer Information of references and secondary data Your Answer Information of sampling Select The Blank Question The variable ________indicates the Religion of the respondent. Correct Answer Sikh Your Answer Sikh Multiple Choice Single Answer Question The Factor analysis is designed to :Correct Answer Reduce many Variables to fewer underlying factors Your Answer To reduce the many Variables to one or less Variable True/False Question In the Funnel approach, specific questions come first and general questions later. Correct Answer False Your Answer True Select The Blank Question ________ loading is the corelation between a Factor and variable. Correct Answer Factor Your Answer Factor