The Triangle Power Strategy in Maximizing Small Medium Enterprises to Accelerate ASEAN Economic Community 2015 No country in the

world that does not target high rate of economy development because it is one of the indicators that determines whether a country developed or not. In fact, the economy development of countries in the world is a big question for countries with very poor of economy development. It is later urgent for some countries with high level of poverty and unemployment. As the result, each country implements various program to achieve its economic target. However, it is impossible to gain it without cooperation with other country. Thus, an initiative to gather in a certain region is highly appreciated and a solution as well. Association of South Asian Nation (ASEAN) is a form of such cooperation which cooperates in some spheres of life, such as ASEAN Economic Community, ASEAN Socio-Culture Community, and ASEAN Political-Security Community. Considering description above, ASEAN Economic Community (AEC) is the most relevant cooperation. By gathering in AEC, all members of ASEAN can freely learn from countries which successfully gain high level of economy development. Most of all, the most important things in AEC are economic integrity and equitability. From that cooperation, all members of ASEAN agree to arrange agreements and strategies. One of the agreements is described into AEC Blueprint. This declaration reflects the hope of all members. All members hope that AEC Blueprint will lead their endeavors to achieve at least equal economy development considering the various economy growths of those countries. ASEAN members are classified into three categories in term of economy development. First of all, Singapore is the icon of developed country. Secondly, the dynamic countries are Malaysia and Thailand. Thirdly, Indonesia, Philippine, Brunei involve in countries with medium income. The last is countries which is still undeveloped; they are Cambodia, Myanmar, Laos, and Vietnam (CLMV). One of the points declared in AEC Blueprint is the implementation of single market and production base. It means that every single product of a country must compete with the same kind of product from the other countries. On the other

word, only product with the best quality will get the highest profit. Thus, each country should be ready to face any possibilities, for example the domination of certain product by a country. This is conversely a good way to learn about global economy competition for all members of ASEAN considering their low economy development when comparing with the other countries with vast number of products, such as China and India. This condition apparently seems contradiction with coin as an analogy. There are only two possibilities. It can be profit or conversely loss. The difference is on how each country maximizes the source it has. Moreover, the deadline of AEC application is made earlier than before; no longer in 2020, it is in 2015. This is decided because all countries believe that the application of AEC must be accelerated because it has numerous advantages for all members so that the sooner AEC applied the better economic development will be. In conclusion, by the time AEC applies, all country must be nationally stable in term of economy development in order to avoid economy development gap because all aspects, such as flow of services, professionals, investment, capital, skilled labor will be freer. There is little or even no problem with developed countries, but the problem is on the countries with low rate of economy development. Since the target of AEC is to gain equitable economy development, economy programs and activities must involve societies because the main purpose of any economy plans is to stabilize and prosper societies as the components of country. To realize this plan, some countries initiate programs that involve most of societies, for example small-medium enterprises. It is the easiest way to realize it because it does not need too much investment so that anyone can establish it. Moreover, it has been proven that the number of enterprises in a country can be an indicator whether its economy can potentially grow or not. As stated by Sjarifuddin Hasan (Coperation and Small-Medium Enterprises Minister of Indonesia), to reach continuous economy growth and equitable economy, at least a country has 2% of enterprise s from the total number of nations. It has been also proven by some countries that have great economy development. For example, the percentage of enterprises in Malaysia reaches 2,1%, Thailand 4,1 %, Korea Selatan 4 %, Singapore 7,2 %, and United State of America 11,5 % (Agus, 2007).

Therefore, it can be concluded that the number of enterprises determines the economy development because there must be competition among enterprises so that each countries get used to compete countries with greater influence. Besides, enterprises can potentially attract either domestic or foreign investors so that a country can make profit as much as possible. Thus, enterprises should be higher both in term of quality and quantity. The reluctance of some ASEAN members to create huge number of enterprises causes vast amount of loss. Even though some members have obtained promising position in world business, for instance Thailand (12) , but there are more countries remain in low position, for example Brunei Darussalam (96) and Indonesia (122) from 185 countries (Doing Business 2010, International Finance Corporation, World Bank). Indeed, empowering small-medium enterprises involves in strategic target declared in AEC Blueprint. From those reasons above, it is clear that enterprises will much help a country to establish stable economy because if a country wants to involve in global economy, it must possess national economic stability. Now, the question is that how to stimulate enterprises, small-medium enterprises in particular, to start activating the economy programs. Actually, the governments of ASEAN members which has unstable economy have well-concept plan to grow small-medium enterprises and support it in term of fund regarding it is one of the ways to reach equitable economy development. The other problem is that how to realize this well-concept plan. It cannot be simply solved. It requires long processes, yet it is possible. The writers analyze that the government has not empowered the university yet to maximize the students to be entrepreneurs. We really know that students as intellectual groups of persons are potential to be empowered. Moreover, we believe in the Triangle Power Strategy; the power of university, the power of students and the power of society. Those powers will be integrated in one branch in order to create an effective small medium enterprise. The writers propose some mechanisms in the frame of the Three Power Strategy as follow: 1. Inserting entrepreneurship subject as the component of education system in University

Even though financial support does not work well, there is another alternative to deal with this phenomenon; by involving the other institution other than Economic Minister, Trade Minister, and so forth, that is education minister. It at glance does not show mutual relationship with maximizing small-medium enterprises. However, this condition forces a country to enhance the quality of human resource so that it will be ready by the time of AEC implementation. Human resource can be improved through education system as what developed countries have proven. For example, if a country wants to improve human resource quality in term of nationalization, it will involve the hope through education minister in form of curriculum, specifically into subject. In this case, the hope of a country to enhance human resource can be realized through the specification of economy goal itself, for instance entrepreneurship. Inserting entrepreneurship is the most practical step and university is the closest institution that can run it. Further, the university students can widely exemplify the practice of small-medium enterprises to the society. University is the most promising unit among stages of education and the closest environment with society. It fits one of principles of university, worshiping toward society. It means that much or less the society will look at the quality of the university alumni. It is also a turning point to make a change and progress in particular for citizens in all spheres of life, including economy, known as sensitive part in a country because it determines whether a country is prosperous or not.

University as a unit of education is run with a curriculum system that reflects the future and hope of a country. Related to economy development, a country can also insert its target through the smallest unit of education, that is subject. For example, Indonesia targets vast economy growth within few years. Using the official data from Small-Medium Enterprises Minister about the indicator to achieve equitable economy in which at least it is 2% enterprises of total population, it starts by inserting entrepreneurship as the compulsory subject. It means that all field of study must learn it with the assumption that the subject will stimulate greater economy activities, the importance of entrepreneurship

learning from the experience of some countries, and all students are actually potential to independently establish enterprise. Further, cooperating with fund minister and trade minister, education minister makes policy to apply entrepreneurship as compulsory subject in university level.

2. University empowers its students by providing entrepreneurship program Because the government has decided to involve entrepreneurship as subject, it must be followed up. Government cooperating with fund minister and trade minister can supply capital and non capital support (workshop, training, and seminary). Here, what students obtain from entrepreneurship subject then takes into the reality so that it will be meaningful learning. For example in Indonesia, in the University of Mataram in which the writers study, cooperates with a nongovernmental bank in term of capital. Students may establish any kind of smallmedium enterprises by proposing an enterprise proposal. This program called GEMA (Gerakan Mahasiswa Wirausaha) or students entrepreneurship movement. The selected enterprise proposal will be funded. This program stimulates students to starts establishing enterprise. In fact, Mataram University grows more than one hundred entrepreneurs every year through GEMA. The step is not stagnant until the students environment. The chosen students in GEMA program will implement those enterprise proposals to the society. This is the summit of this program when the society takes part as the subject of enterprise through the students as a mediator. We cannot imagine what will happen if one university can create more than one hundred entrepreneurs, so how many university are there in Indonesia? In addition, we believe the Three Powers Strategy is the simplest strategy that government can realize to face AEC 2015.

3. Study comparative University students are the most appropriate representative of a group of society since they are intellectuals. After the process of bringing small-medium

enterprises, they can compare the result with the other countries. Here, countries which are not developed enough can learn how developed country organizes their enterprises. In this gathering, ASEAN members can take reference from the

success country of SMEs and altogether can be recommendation for other countries. For example, students from CMLV can easily share their own mechanism of enterprises so that they know in what way they are lack.

4. Specify the entrepreneurship sector to the priority In AEC Blueprint, there are twelve priority sectors. The current condition is that these sectors are being held by industries and companies if single market and production base are applied if the steps above run properly, it can be proceeded into the specification of sectors that will receive supply of capital. If this step is directly practiced, the single market and production base will naturally grow. 5. Evaluation It is effective to narrow down development gap. It will create competitive region, and lead to global economy. This is the last step of small-medium enterprises empowering mechanisms in which students can make a conference by using the conference provided by AEC, that is ASEAN Communication Plan. All members of ASEAN through the ASEAN Communication plan can make such kind of cooperation and arrangement of mechanism which are represented by university students so that within four years economy development gap can be narrowed. Small-medium enterprise surprisingly contributes a step to accelerate AEC 2015. It actually has been planned by almost all members of ASEAN as its results to increase economy development. However, it seems that there is no concrete movement to maximize it even though each country knows well how it works. In this case, university has a significant role. The society needs more than a wellconcept plan. Concerning this phenomenon, practice is more valuable to stimulate society to widely be active in economic activities, entrepreneurship in particular, because by making sure their participation in it will give a guarantee that economy development gap can be narrowed down. If the society keeps being active in such activities, there are two possibilities; being small-medium enterprises practitioners or being employer. This practice can be provided by university because it is supported through the curriculum that later creates various programs focusing on small-medium enterprises. This is the role of university to empower students and

to provide enterprise program. Then, it is the role of students to empower the society by implementing the enterprise proposal in the environment of society. On the other word, a country needs only to maximize the existence of small-medium enterprises and even create new enterprises through the Three Power Strategy. Finally, the writers already gave example in Mataram University through GEMA program reflected the Three Power Strategy to create and maximize small medium enterprises to narrow down the economic development gaps among ASEAN countries.

References ASEAN Economic Community Blueprint. (2007) ASEAN 13 th Summit. Singapore Departemen Perdagangan Republik Indonesia. Menuju ASEAN Economic Community 2015 Hunton & William. (2008). Introduction to the ASEAN Community. Singapore : International Law Office Y, Agus. (2011, June 20). Pola Pencangkokan Usaha Perkecil Kegagalan Wirausaha. Pkesinteraktif. Retrieved from http://www.pkesinteraktif.com/bisnis/umum/keuangan-mikro/2638-polapencangkokan-usaha-perkecil-kegagalan-wirausaha.html