NESTLE MILKIA

PROJECT PROPOSAL
of

MILKIA
Flavoured Milk Powder

Treat for your taste buds with energy

COMSATS University of Science & Technology (CUST)

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NESTLE MILKIA

Mission Statement: Company We believe that research can help us make better food so that people live a better life. Nestl has been serving Pakistani consumers since 1988.Today we are fully integrated in Pakistani life, and are recognized as producers of safe, nutritious and tasty food, and leaders in developing and uplifting the communities in which we operate. We at Nestl Pakistan ensure that our products are made available to consumers wherever in the country they might be. Convenience is at the heart of the Nestl philosophy, and our aim is to bring products to people's doorsteps. Research is a key part of our heritage at Nestl and an essential element of our future. We know there is still much to discover about health, wellness and the role of food in our lives, and we continue to search for answers to bring consumers Good Food for Good Life. Mission Statement: Product According to the world we are living in, people lack time so we have developed this product according to the need of the hour so that people will consume less than a min to stir the flavoured milk powder in water and it is ready to be served. Another of our objective is to provide milk for children who exactly are not willing to drink it, for this purpose we have concluded flavoures in our product so that we can give them milk with a garnish of a flavour. We strived hard to view for the purity, safety and nutrition and we are holding a great promise for the future. Company Name:

Nestl
Product Name:

Milkia
As from the first glance, it shows that it is related to milk. It is a derived word from milk and it means a whitish liquid containing proteins, fats, lactose, and various vitamins and minerals.

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NESTLE MILKIA

Product Logo:

MILKIA
Treat for your taste buds with energy
Product Nature: Dairy Product Product Flavours: Chocolate, Strawberry, Banana, Mango, Peach, Vanilla, Tropical Fruits Product color: The color scheme of the product will be Indigo & Purple. The sachet containing the product will be of Indigo, cream white and purple color. This color scheme will reflect elegance & richness of nutrients of product. Proposed Segmentation:

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NESTLE MILKIA

Target Market:

Positioning: Proposed Packaging: Sachet for consumer, 24 sachet hard packing for Retailer. Proposed Price: 10 rupees per 50 gms sachet Group: Sr# Name 1 2 3 Waleed Babar Khan Fatima Ishaque Faiza Sadaf Registeration no. FA10-BBA-160

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