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Increased production of silver jewellery Increased shipments of products to the regions Increased staff salaries Launched a new line for production of lightweight products Created new jobs Reduced the production volume of jewellery with precious stones (diamonds, sapphires, emeralds etc) Reduced the part of employees Reduced the salaries of employees
52,60% 37,00% 22,20% 1 31,90% 28,90% 11,90% 8,10% 0,70% 0,00% 20,00% 40,00% 60,00%
as te rn S Fe ib er ia der a n N V Fe l D i or o s d th lga era tric w es Fe l D t d is te rn e ra tric Fe l D t U r a de istr S ic ou ls F ral t ed Dis th er er tri n c C Fe al D t en tra der istr ic l F al t ed D is t er al rict D is tr M ict o S t.P sc et ow er sb ur g
Federal District
Fa rE
Volga Federal District 11% North Caucasian Federal District 8% Southern Federal District 11%
2011
4% 2% 8%
4%
North CaucasianCaucasian Federal North Federal District District Volga Federal District District Volga Federal Urals Federal District District Urals Federal Siberian Federal District District Siberian Federal Far Eastern Federal District District Far Eastern Federal 75% 75%
78%
Conclusion
Truly, there is not a single country that could protect itself from crises affecting the whole world. Russian consumers will not be able to avoid the growing prices. However, reindustrialization of heavy industry and other factors mentioned above, as well as more or less realistic governmental programmes relating to modernization of all spheres of economy give grounds to have an optimistic outlook for the future of Russian jewellery market. Meanwhile, one of the main tracks of its development is seen in creating joint ventures with both the leading transnational jewellery houses and with the specialized Western and Eastern jewellers workshops.
Content
RESTEC JUNWEX Media-holding
1. 2. 3. 4. 5. General Information New opportunities Complex promotion program Russian Jewellery Trade Club Jewellery Market Portal
General Information
RESTEC JUNWEX is a professional industrial B2B media-holding including: The largest jewellery industry exhibitions in Russia: JUNWEX St. Petersburg (Saint-Petersburg), New Russian Style (Moscow), JUNWEX Moscow (Moscow). RusJewellerExpert Consulting Agency the only analytical center on the former Soviet Union area, which monitors the jewellery market of Russia (marketing research, consulting, brand technologies, design solutions, development and support of Internet projects, internet marketing, organisation of business contacts and business trips, conferences, Industry Internet portal www.junwex.com). Jewellery Russia Publishing House (JEWELLERY RUSSIA Magazine, BEST ADORNMENTS in RUSSIA Magazine, a weekly news-wire JEWELLERY RUSSIA issue with monthly supplement JUNWEX TECH). Russian Jewellery Trade Club the most numerous professional association of wholesalers and retailers on the Russian jewellery market.
New Opportunities
Combining multiple media-resources such as exhibitions, congresses, magazines, Internetresources and consulting, RESTEC JUNWEX offers an entirely new set of business development opportunities for international companies entering the Russian jewellery market.
Business development
Most efficient and relevant methods of marketing An individually designed Complex promotion program for jewellery manufactuters Business development program for jewellery trade companies
media space
A coordinated approach to total asset management embraced by the holding allows to reach synergy effect that enables us to provide jewellery companies with efficient help in development of their business.
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Complex Promotion Programme is a set of promotion services which was specially elaborated for foreign companies willing to start business in the prospective Russian market. This includes both preliminary and on-site promo opportunities enabling to increase your booth traffic at the show or to search dealers and distributors in case you plan to study market potential. To achieve maximum commercial effect at the fair, RusJewellerExpert Consulting Agency recommends you to combine booth participation with the complex of Pre-fair and At-the-show activities (direct marketing, Internet, video and printing advertisement, PR) which will ensure your success!
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Trade Press JUNWEX-JEWELLERY RUSSIA B2B magazine Analytics, statistics, forecasts and other information about Russian jewellery market
108 pages, 14000 copies, 7 issues a year.
marketing Marketing of jewellery industry: information, analytical reviews, market monitoring, ongoing analytical researches, forecast and statistics.
JUNWEX Advertising Agency Full range of services in PR, GR and marketing. JUNWEX Design-studio services of designers, photographers experienced in jewellery area.
Congress and exhibition sector Organisation of congresses, conferences, roundtable meetings, seminars and presentations. Support for exhibiting at the Russian and foreign events.
BEST ADORNmENTS in RUSSIA B2C magazine Key information on the latest trends in jewellery
52 pages, 155 000 copies, 8 issues a year
Distribution: subscribers, direct mail delivery to the members of the Russian Jewellery Trade Club (jewellery wholesalers & retailers), jewellery exhibitions in Russia (exhibitors & visitors) and participants of industry conferences and seminars
Business activity: Buy at the stores of RUSSIAN JEWELLERY TRADE Club Integrated
corporate activity for strengthening Club members competitiveness.
Weekly e-Newsletter
Online Weekly e-Newsletter JEWELLERY RUSSIA is a great opportunity to inform trade representatives about your brand and products with more than 6500 readers.
You can:
Represent new collections Announce company news Inform readers about your innovative selling points Announce forthcoming event your company participates in Place a banner with the link to your companys web-site
Advantages:
Your latest news in the News-wire will be seen by diamond and jewellery manufacturers www.junwex.com is a trusted web-source among the Russian jewellery community Advertisement opportunities (banners, exhibitor news/announcements in the News-wire, JEWELLERY RUSSIA Weekly E-Newsletter, Exhibitor company profile interview) Operative information distributing from the RESTEC JUNWEX jewellery news portal
Banner
Restec Junwex:
Marketing and Sponsorship Opportunities
RESTEC JUNWEX Media-holding is ready to media-resources on the Russian jewellery market.
At-the-Show:
On-site Buyer Communication Opportunities:
Junwex website summary:
1. Logo on the Show Floor Plan on the information desk 2. Enclosure specials/CD catalogue etc.) to be distributed among jewellery buyers on-site Featured Product Showcase 3. Featured Product Showcase First Exhibition Showcase 4. Promoters to distribute Ad materials among visitors 5. Indoor banners 6. Outdoor banners
Pre-Show:
Online-Marketing on the website
Pre-Show:
Show Direct Marketing Exhibitor Ad enclosure in JEWELLERY RUSSIA trade magazine to be distributed by post among subscribers (more than 6,500 addresses)
www.junwex.com
Place your company banner and it will surely catch the website visitors eye Have you got any News? Do you have a unique selling point and want to announce it? E-mail marketing
6500 readers of e-Newsletter: 47 % - industry professionals 25 % - jewellery shows exhibitors 14 % - subscribers of the website 11 % - state institutions & public
organizations
Post envelope sponsorship (Ad space is 110x110 mm) In focus: Trade Visitor attention Logo on the Show Invitation ticket Logo on the Visitor Guide indicating booth position Pre-show & at-show free distribution
3 % - others
Exhibition program
The exhibition program includes 8 major jewellery shows. Among them the biggest are JUNWEX Moscow, JUNWEX St. Petersburg and New Russian Style. New shows are to be arranged in other parts of Russia.
Events calendar
Junwex Moscow
15-19 September 2012 // 14-18 September 2013 All-Russian Exhibition Centre, Moscow Russian Watch Salon
Junwex Watch
B2B Exhibitions
15-19 September 2012 // 14-18 September 2013 All-Russian Exhibition Centre, Moscow Jewellery Exhibition
JUNWEX Ekaterinburg
22-25 November 2012 // 5-8 December 2013 Ekaterinburg
Jewellery Exhibitions
10,8%
TECH 2013
International Exhibition of Jewellery Machinery, Equipment and Packaging JUNWEX TECH
International Conference
Technical sections of the Exhibition Equipment and technologies for the jewellery mass production Jewellery tools and operating supply; gem-cutting Accessories (semi-finished goods, mountings) Services on adjustment, after-sales services and maintenance of equipment Services on complete technical support at the stages from master models to the storage of finished-products Systems of three dimensional prototyping and development of master-models scales and gemology equipment Demonstration and sales equipment; packaging Security systems for jewellers
JUNWEX TECH, founded as a part of JUNWEX St. Petersburg in 1992, became the independent exhibition in 2006 and occupied a separated pavilion. The Exhibition and the Conference will be organized within the frameworks of JUNWEX St. Petersburg from 2 to 6 February 2011, expo centre Lenexpo, St. Petersburg, Russia. Exhibition area will be around 1200 sq. m. Participants from all over the world will demonstrate up-to-date technologies and trends of jewellery field. JUNWEX TECH provides: The opportunity to see the latest technologies, up-to-date equipment, new materials for jewellery industry Solution for modernization of the equipment, effective period prolonging, repairs, replacement of separate units, guarantee and post-guarantee service A meeting place for jewellery industry professionals where they can discuss the es tablishment and development of relations with jewellery equipment manufactures and new technologies developers Jewellery packaging, demonstration and lighting equipment
Interested in exhibiting? JUNWEX TECH offers: Exhibition space Participation in the conference JEWELLERY INDUSTRY: Design. Technologies. Equipment Buyers service Complex promotion and advertising program
with foreign partners and investments attraction. New venue of All-Russian Exhibition Centre is one of the best exhibition halls in the Eastern Europe and corresponds to all world technical standards.
and technical servicing. Trade show area 21, 011sq.m. Number of participants 329
JUNWEX MOSCOW
15 19 September 2012 14 18 September 2013 Moscow
Modern exhibition technology, providing advanced strategy of wholesale trade on the threshold of autumn-winter sale season and active marketing of new products. Conclusion of contracts, wholesale purchase of products based on corporative conditions by the members of Russian Jewellery Trade Club will give exhibitors considerable advantages at the Russian jewellery market
International conference
Jewellery industry: Marketing. Competitiveness
Purposes of the conference: Integration of the latest marketing technologies into the Russian jewellery industry Increasing of the competitive advantage of Russian jewellery companies in the world market development of jewellery business in Russia Promotion of trade expansion and economics relations between domestic and foreign jewellery enterprises Key Topics: Theoretical basis of marketing: market segmentation, research and analysis Modern advertising and PR-technologies increasing customers loyalty Creation and support of successful brand
media holding
For more information please contact: 12, Petrozavodskaya str., Saint-Petersburg 197110 Russia Tel: + 7 812 303 9869, Fax: + 7 812 320 8090 E-mail: overseas@restec.ru Ms. Tatiana Budnaya, Representative of CIBJO in Russia Oficial representative of RESTEC in Italy Tel.: +39 327 663 81 10 Mob: +7 921 320 55 32 Fax: +39 02 499 764 07 E-mail: club@junwex.com