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Question # 1 of 15 ( Start time: 06:25:38 PM ) Total Marks: 1 Which of the following is a companys declaration about its business goals and aspirations as an organization to its employees and other stakeholders? Select correct option: Mission Statement Vision Statement Vision and mission statement Value statement

Question # 2 of 15 ( Start time: 06:28:31 PM ) Total Marks: 1 Which of the following is a companys declaration about its business goals and aspirations as an organization to its employees and other stakeholders?

Logo Packaging Color Durability

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Question # 3 of 15 ( Start time: 06:28:31 PM ) Total Marks: 1 In uncover bad promise one must convert the shortcomings into: Select correct option: Strengths Weaknesses Opportunities Threats

Question # 4 of 15 ( Start time: 06:29:20 PM ) Total Marks: 1 Where the strategic management perspective should be emphasized? Select correct option: At the top of the organization At the middle of the organization At the bottom of the organization Throughout the organization

Question # 5 of 15 ( Start time: 06:29:56 PM ) Total Marks: 1 Brand vision fulfills a basic purpose that is: Select correct option:

Consensus among management Commits Company to research Mandates telling all stakeholders All of the given options

Question # 6 of 15 ( Start time: 06:31:21 PM ) Total Marks: 1 You do not give the same treatment to a fake brand even if it carries the label that may look genuine because: Select correct option: The actual brand is not there The actual product is not there The actual brand is there Actual product is there

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Question # 7 of 15 ( Start time: 06:32:24 PM ) Total Marks: 1 Brands are acknowledged and recognized on the basis of their: Select correct option:

Functionality Quality Loyalty Reputation

Question # 8 of 15 ( Start time: 06:33:22 PM ) Total Marks: 1 A sound mission and value statement must have all the attributes EXCEPT: Select correct option:

Lengthy Memorable Pragmatic Inspiring

Question # 9 of 15 ( Start time: 06:33:57 PM ) Total Marks: 1 How many principles brand contract have? Select correct option:

Three Two Five Four

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Question # 10 of 15 ( Start time: 06:34:59 PM ) Total Marks: 1 Which of the following brings management to a platform from where they all have to agree what level of growth the brand will generate to fulfill companys objectives? Select correct option:

Brand vision Brand mission Brand objective Brand value

Question # 11 of 15 ( Start time: 06:36:05 PM ) Total Marks: 1 PIMS stands for which of the following? Select correct option:

Positioning Impact of Marketing Strategy Profit Impact of Market Strategy Price Impact of Marketing Strategy Promotion Impa

Question # 12 of 15 ( Start time: 06:36:48 PM ) Total Marks: 1 A companys business model can be based on all of the fundamental factors EXCEPT: Select correct option:

High quality Affordability Accessibility Low quality

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Question # 13 of 15 ( Start time: 06:37:26 PM ) Total Marks: 1 Brand associations and the Brand Value Pyramid are half of your: Select correct option:

Brand image Brand picture Brand persona Brand contract

Question # 14 of 15 ( Start time: 06:38:55 PM ) Total Marks: 1 Strategic objective deals with __________. Select correct option: Cutting cost Earnings per share Return on investment Dividend growth

Question # 15 of 15 ( Start time: 06:40:14 PM ) Total Marks: 1 A chain of schools cannot create perceptions of good quality education to children unless its program of teaching relates to the central values of: Select correct option:

Children Parents Teachers Society

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Question # 1 of 15 ( Start time: 06:44:26 PM ) Total Marks: 1 Which of the following is a set of promises that the brand makes to customers? Select correct option: Brand contract Brand association Brand persona Brand equity

Question # 2 of 15 ( Start time: 06:45:57 PM ) Total Marks: 1 Market is divided into groups on the basis of age, family size, gender, income, occupation, education, religion, race, generation, nationality, or social class is the best description of which of the following? Select correct option: Demographics Psychographics Behavioral Geographic

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Question # 3 of 15 ( Start time: 06:46:48 PM ) Total Marks: 1 Which of the following is a planning document that reflects your extensive efforts toward defining the market, analyzing it and considering all the elements of brand management? Select correct option: Product plan Brand plan Marketing plan Sales plan

Question # 4 of 15 ( Start time: 06:47:33 PM ) Total Marks: 1 Objectives are the desired ends and __________ is the means to achieve those ends. Select correct option: Strategy Mission Planning Vision

Question # 5 of 15 ( Start time: 06:48:51 PM ) Total Marks: 1 Which one of the following brand layer is slightly wider than line brands? Select correct option: Family brands Range brands Umbrella brands Product brands

Question # 6 of 15 ( Start time: 06:50:14 PM ) Total Marks: 1 Strategic objectives deal with: Select correct option: Staging innovations Share value appreciation Earnings per share Revenue growth

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Question # 7 of 15 ( Start time: 06:51:15 PM ) Total Marks: 1 Building the brand vision is very serious matter and cannot be decided by just one manager because of the issue of: Select correct option: Finance Marketing Production Promotion

Question # 8 of 15 ( Start time: 06:52:31 PM ) Total Marks: 1 Which of the following is the component of brand identity? Select correct option: Reliable Serious Durable Logo

Question # 9 of 15 ( Start time: 06:53:40 PM ) Total Marks: 1 According to researches, the highest brand loyalty of customers is for: Select correct option: Coffee Shampoo Cigarette Jeans

Question # 10 of 15 ( Start time: 06:54:56 PM ) Total Marks: 1 Which of the following can be defined in terms of needs, segmentation and geography? Select correct option: Markets Production Promotion Management

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Question # 11 of 15 ( Start time: 06:56:20 PM ) Total Marks: 1 Brands are acknowledged and recognized on the basis of their: Select correct option: Functionality Quality Loyalty Reputation

Question # 12 of 15 ( Start time: 06:56:51 PM ) Total Marks: 1 A companys business model can be based on all of the fundamental factors EXCEPT: Select correct option: High quality Affordability Accessibility Low quality

Question # 13 of 15 ( Start time: 06:57:31 PM ) Total Marks: 1 A personal computer with features relating to processors specifications, the size of the hard disk and capacity of RAM is an example of: Select correct option: Implicit promise Explicit promise Positive promise Negative promise

Question # 14 of 15 ( Start time: 06:58:51 PM ) Total Marks: 1 The point of departure toward the process is to have a clear__________ for your brand. Select correct option: Vision Mission Image Idea

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Question # 15 of 15 ( Start time: 06:59:46 PM ) Total Marks: 1 If a market is less mature, the challenges are: Select correct option: . Less strong Intense Concentrated Deep

Question # 1 of 15 ( Start time: 07:24:08 PM ) Total Marks: 1 __________ along with brand associations provides a complete understanding of the brand image. Select correct option: Brand persona Band value Brand association Brand picture

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Question # 2 of 15 ( Start time: 07:25:00 PM ) Total Marks: 1 __________ is a name, term, sign, symbol, design or a combination of them intended to differentiate one product from those of the competitors. Select correct option: Brand management Marketing management Brand Marketing

Question # 3 of 15 ( Start time: 07:25:28 PM ) Total Marks: 1 Which one of the following is the part of brand management process? Select correct option: Manage product Manage categories Manage brand Manage customer

Question # 4 of 15 ( Start time: 07:26:16 PM ) Total Marks: 1 Strategic objectives deal with: Select correct option: Staging innovations Share value appreciation Earnings per share Revenue growth

Question # 5 of 15 ( Start time: 07:27:03 PM ) Total Marks: 1 If a market is very mature, the challenges are: Select correct option: Intense Weak Concentrated Deep

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Question # 6 of 15 ( Start time: 07:27:35 PM ) Total Marks: 1 Brand at the top of the brand value pyramid conforms more to a: Select correct option: Brand-based model Brand perception Brand image Brand contract

Question # 7 of 15 ( Start time: 07:28:15 PM ) Total Marks: 1 How many principles brand contract have? Select correct option: Three Two Five Four

Question # 8 of 15 ( Start time: 07:29:18 PM ) Total Marks: 1 Which of the following is driving force for customers focal point? Select correct option: Brand picture Brand image Brand value Brand persona

Question # 9 of 15 ( Start time: 07:30:33 PM ) Total Marks: 1 Which of the following industries generally do well during strong periods of growth and do poorly during recessions? Select correct option: Food Cyclical Pharmaceutical Chemical

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Quiz Start Time: 07:24 PM Time Left 89 sec(s) Question # 10 of 15 ( Start time: 07:31:11 PM ) Total Marks: 1 One of the top responsibilities of senior management is to develop: Select correct option: Business Brand Product Strategy

Question # 11 of 15 ( Start time: 07:32:19 PM ) Total Marks: 1 The more customers are knowledgeable of a brands promises, the more they are likely to be: Select correct option: Loyal Satisfied Demanding Unsatisfied

Question # 12 of 15 ( Start time: 07:33:05 PM ) Total Marks: 1 While developing a brand vision, senior management contributes by providing inputs about: Select correct option: What are the financial and strategic goals of the company? How to reinforce strengths and rectify weaknesses? What resources the company is willing to deploy for supporting the brand? All of the given options

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Question # 13 of 15 ( Start time: 07:33:33 PM ) Total Marks: 1 Which one of the following brand layer is slightly wider than line brands? Select correct option: Family brands Range brands Umbrella brands Product brands

Question # 14 of 15 ( Start time: 07:34:03 PM ) Total Marks: 1 A sound mission and value statement must have all the attributes EXCEPT: Select correct option: Lengthy Memorable Pragmatic Inspiring

Question # 15 of 15 ( Start time: 07:34:25 PM ) Total Marks: 1 Market share is the indicator of which of the following? Select correct option: Brand value Brand strength Brand asset Brand liability

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Question # 1 of 15 ( Start time: 10:31:37 PM ) Total Marks: 1 A chain of schools cannot create perceptions of good quality education to children unless its program of teaching relates to the central values of: Select correct option: Children Parents Teachers Society

Question # 1 of 15 ( Start time: 10:39:11 PM ) Total Marks: 1 According to researches under brand perception, which of the following statements is NOT TRUE? Select correct option: 25 percent of customers spend no time in their decision making 56 percent of customers spend less than 8 seconds in decision making The brand messages must not be so simple and much focused Customers use little information in routine purchases of low involvement items

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Question # 2 of 15 ( Start time: 10:40:38 PM ) Total Marks: 1 A brand contract may also contain __________ but it must be eradicated from the contract? Select correct option: Negative promises Positive promises Doubtful promises Implicit promises

Question # 3 of 15 ( Start time: 10:41:55 PM ) Total Marks: 1 Which of the following is the characteristic of personality of a brand? Select correct option: Logo Packaging Color Durability

Question # 4 of 15 ( Start time: 10:43:09 PM ) Total Marks: 1 Building the brand vision is very serious matter and cannot be decided by just one manager because of the issue of:Select correct option: Finance Marketing Production Promotion

Question # 5 of 15 ( Start time: 10:44:37 PM ) Total Marks: 1 When we say that brands are staying contemporary than it means: Select correct option: Bringing about innovations Living up to consumers likes and expectations Engaging into a brand contract All of the given options

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Question # 6 of 15 ( Start time: 10:45:33 PM ) Total Marks: 1 A brand must offer a: Select correct option: Superior value proposition Lower value proposition Medium value proposition Best value proposition

Question # 7 of 15 ( Start time: 10:46:18 PM ) Total Marks: 1 Brands are acknowledged and recognized on the basis of their: Select correct option: Functionality Quality Loyalty Reputation

Question # 8 of 15 ( Start time: 10:47:40 PM ) Total Marks: 1 The more customers are knowledgeable of a brands promises, the more they are likely to be: Select correct option: Loyal Satisfied Demanding Unsatisfied

Question # 9 of 15 ( Start time: 10:48:21 PM ) Total Marks: 1 Which of the following is a companys declaration about its business goals and aspirations as an organization to its employees and other stakeholders? Select correct option: Mission Statement Vision Statement Vision and mission statement Value statement

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Question # 10 of 15 ( Start time: 10:49:04 PM ) Total Marks: 1 __________ is a name, term, sign, symbol, design or a combination of them intended to differentiate one product from those of the competitors. Select correct option: Brand management Marketing management Brand Marketing

Question # 11 of 15 ( Start time: 10:49:28 PM ) Total Marks: 1 Financial objective deals with __________. Select correct option: Revenue growth Winning greater market share Overtaking competitors on quality Staging innovations

Question # 12 of 15 ( Start time: 10:50:31 PM ) Total Marks: 1 If a market is less mature, the challenges are: Select correct option: Less strong Intense Concentrated Deep

Question # 13 of 15 ( Start time: 10:51:19 PM ) Total Marks: 1 Which of the following is a planning document that reflects your extensive efforts toward defining the market, analyzing it and considering all the elements of brand management? Select correct option: Product plan Brand plan Marketing plan Sales plan

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Question # 14 of 15 ( Start time: 10:52:01 PM ) Total Marks: 1 One of the top responsibilities of senior management is to develop: Select correct option: Business Brand Product Strategy

Question # 15 of 15 ( Start time: 10:52:43 PM ) Total Marks: 1 A brand manager is responsible for the destination planning of the brand in terms of its future movements related to all, EXCEPT:Select correct option: Marketing research Distribution improvements Overtaking competition Markets to serve

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Question # 1 of 15 ( Start time: 10:55:15 PM ) Total Marks: 1 Brand picture is based on which one of the following? Select correct option: Brand image Brand value Brand mission Brand vision

Question # 2 of 15 ( Start time: 10:56:08 PM ) Total Marks: 1 When brand management becomes the heart of marketing then which one becomes the heart of brand management. Select correct option: Owners equity Brand equity Brand assets Brand value

Question # 3 of 15 ( Start time: 10:56:53 PM ) Total Marks: 1 Financial objective deals with __________.Select correct option: Revenue growth Winning greater market share Overtaking competitors on quality Staging innovations Bookmark

Question # 4 of 15 ( Start time: 10:57:16 PM ) Total Marks: 1 Market is divided into groups on the basis of age, family size, gender, income, occupation, education, religion, race, generation, nationality, or social class is the best description of which of the following? Select correct option: Demographics Psychographics Behavioral Geographic

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Question # 5 of 15 ( Start time: 10:57:46 PM ) Total Marks: 1 The business growth that takes place because of the internal working of the different parts within an organization is known as which of the following? Select correct option: Acquisition Organic growth Rapid growth Licensing

Question # 6 of 15 ( Start time: 10:58:49 PM ) Total Marks: 1 The key belief and core values of the brand is called its __________. Select correct option: Identity Image Persona Source

Question # 7 of 15 ( Start time: 10:59:54 PM ) Total Marks: 1 Which of the following is a companys declaration about its business goals and aspirations as an organization to its employees and other stakeholders? Select correct option: Mission Statement Vision Statement Vision and mission statement Value statement

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Question # 8 of 15 ( Start time: 11:00:27 PM ) Total Marks: 1 __________explain/s what brand value means to consumers and how a brand creates that value. Select correct option: Brand equity Brand characteristics Brand image Brand identity

Question # 9 of 15 ( Start time: 11:00:56 PM ) Total Marks: 1 To be successful, the company must have all its __________ at work to deliver superior value. Select correct option: Resources Brands Employees Communication

Question # 10 of 15 ( Start time: 11:02:14 PM ) Total Marks: 1 Building the brand vision is very serious matter and cannot be decided by just one manager because of the issue of: Select correct option: Finance Marketing Production Promotion

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Question # 11 of 15 ( Start time: 11:03:14 PM ) Total Marks: 1 Objectives are the desired ends and __________ is the means to achieve those ends. Select correct option: Strategy Mission Planning Vision

Question # 12 of 15 ( Start time: 11:04:13 PM ) Total Marks: 1 Which one of the following is the characteristic of brand strength? Select correct option: Price premium Patents and rights Perceived brand personality Brand reputation

Question # 13 of 15 ( Start time: 11:05:41 PM ) Total Marks: 1 According to researches, the highest brand loyalty of customers is for: Select correct option: Coffee Shampoo Cigarette Jeans

Question # 14 of 15 ( Start time: 11:06:25 PM ) Total Marks: 1 Which of the following is a strategic process in which all departments must get together in offering value? Select correct option: Brand management Product Management Marketing Management Sales Management

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Question # 15 of 15 ( Start time: 11:06:59 PM ) Total Marks: 1 Which of the following is a set of promises that the brand makes to customers? Select correct option: Brand contract Brand association Brand persona Brand equity

Question # 1 of 15 ( Start time: 11:13:09 PM ) Total Marks: 1 Market is divided into groups on the basis of age, family size, gender, income, occupation, education, religion, race, generation, nationality, or social class is the best description of which of the following? Select correct option: Demographics Psychographics Behavioral Geographic

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Question # 2 of 15 ( Start time: 11:13:50 PM ) Total Marks: 1 A sound mission and value statement must have all the attributes EXCEPT: Select correct option: Lengthy Memorable Pragmatic Inspiring

Question # 3 of 15 ( Start time: 11:15:10 PM ) Total Marks: 1 Where the strategic management perspective should be emphasized? Select correct option: At the top of the organization At the middle of the organization At the bottom of the organization Throughout the organization

Question # 4 of 15 ( Start time: 11:15:41 PM ) Total Marks: 1 Which of the following is a strategic process in which all departments must get together in offering value? Select correct option: Brand management Product Management Marketing Management Sales Management

Question # 5 of 15 ( Start time: 11:16:20 PM ) Total Marks: 1 One of the top responsibilities of senior management is to develop: Select correct option: Business Brand Product Strategy

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Question # 6 of 15 ( Start time: 11:16:53 PM ) Total Marks: 1 If a market is less mature, the challenges are: Select correct option: Less strong Intense Concentrated Deep

Question # 7 of 15 ( Start time: 11:18:14 PM ) Total Marks: 1 Brands are acknowledged and recognized on the basis of their: Select correct option: Functionality Quality Loyalty Reputation

Question # 8 of 15 ( Start time: 11:19:40 PM ) Total Marks: 1 A brand must offer a: Select correct option: Superior value proposition Lower value proposition Medium value proposition Best value proposition

Question # 9 of 15 ( Start time: 11:20:02 PM ) Total Marks: 1 When a brand is just able to address the basic needs, it is at the: Select correct option: Lowest level of associations Highest level of associations Medium level of associations None of the given options

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Question # 10 of 15 ( Start time: 11:20:36 PM ) Total Marks: 1 While developing a brand vision, senior management contributes by providing inputs about: Select correct option: What are the financial and strategic goals of the company? How to reinforce strengths and rectify weaknesses? What resources the company is willing to deploy for supporting the brand? All of the given options

Question # 11 of 15 ( Start time: 11:21:29 PM ) Total Marks: 1 Objectives are the desired ends and __________ is the means to achieve those ends. Select correct option: Strategy Mission Planning Vision

Question # 12 of 15 ( Start time: 11:22:04 PM ) Total Marks: 1 When we say that brands are staying contemporary than it means: Select correct option: Bringing about innovations Living up to consumers likes and expectations Engaging into a brand contract All of the given options

Question # 13 of 15 ( Start time: 11:22:27 PM ) Total Marks: 1 Which of the following brings management to a platform from where they all have to agree what level of growth the brand will generate to fulfill companys objectives? Select correct option: Brand vision Brand mission Brand objective Brand value

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Question # 14 of 15 ( Start time: 11:23:15 PM ) Total Marks: 1 While defining the industry for developing brand vision, brand manager must consider: Select correct option: The range of products and services offered by the industry Industry growth and size Key growth factors Industry lifecycle

Question # 15 of 15 ( Start time: 11:24:35 PM ) Total Marks: 1 Which one of the following is related to the brand? Select correct option: Cooking oil Shampoo Detergent Dalda

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