PUNJAB TECHNICAL UNIVERSITY

Marketing Management (MB204)

Max. Marks :100 External Assessment : 60 Internal Assessment :40 UNIT-I Introduction to marketing: Core concepts, Marketing and selling, Marketing mix. Factors affecting marketing environment. Marketing and globalization Marketing planning process & strategic planning. Marketing Information System : Concept and Components. Consumer Behaviour & Factors influencing consumer buying behaviour, Buying process. Market Segmentation & Targeting. Competitors Analysis. UNIT-II Product Decisions: Product Mix, Differentiation & Positioning, New product development, Consumer adoption process, Product Life Cycle and strategies, Packaging and Labelling decisions. Branding & brand equity, Services Marketing, Pricing Decisions: Objectives, Factors affecting pricing decisions, Pricing Methods, Pricing Strategies. UNIT-III Distribution Decisions: Nature and types of Marketing Channels, Channel Design and Channel Management Decisions, Retailing, Wholesaling, Physical distribution. Promotion Decisions: Communication process, Promotion Mix, Advertising, Sales Promotion, Public Relations, Managing the Sales force. UNIT-IV New Concepts: Green Marketing, Global Marketing, Buzz marketing, viral marketing Customer Relationship Management (CRM), Strategic marketing vs. Marketing management, Strategic marketing process. E-Commerce: Marketing in the digital age.

Ajay Samyal/ Assistant Professor/Department of Management Studies | MIMIT Malout

List of Books
S.No. 1 2 3 4 5 6 Title Marketing Management Marketing Management Marketing Management Marketing Management Marketing Management Principles of Marketing Author Kotler, Philip Subhash c. Jain Ramaswamy & Namakumari Kotler & Armstrong Kotler & Koshy Kurtz & boone Publication Prentice Hall Cengage McMillan Prentice Hall Prentice Hall Cengage

Ajay Samyal/ Assistant Professor/Department of Management Studies | MIMIT Malout

Lecture Wise Syllabus Topics

S.No. Topics 1 Introduction to marketing 2 Core concepts, Marketing and selling Marketing mix. Factors affecting marketing environment. Marketing and 3 globalization Marketing planning process & strategic planning 4 planning process & strategic planning Marketing Information System : Concept 5 and Components Consumer Behaviour & Factors influencing consumer buying 6 behaviour, Buying process 7 Market Segmentation & Targeting Competitors 8 Analysis. Product Decisions: Product Mix, Differentiation & Positioning, New product development, Consumer adoption process, Product Life Cycle and strategies Packaging and Labelling decisions. Branding & brand equity, Services Marketing, Distribution Decisions: Nature and types of Marketing Channels, Channel Design and Channel Management Decisions, Retailing, Wholesaling, Physical Distribution. Promotion Decisions : Communication process, Promotion Mix, Advertising, Sales Promotion, Public Relations, Managing the Sales force. New Concepts: Green Marketing, Global Marketing, Buzz marketing, viral Marketing Customer Relationship Management (CRM) Strategic marketing vs. Marketing management, Strategic marketing process. E-Commerce: Marketing in the digital age. Pricing Decisions: Objectives, Factors affecting pricing decisions, Pricing Methods, Pricing Strategies. No of Lecture 1 2 2 2 2 3 2 3 Resource Philip Kotler Philip Kotler Philip Kotler Philip Kotler Philip Kotler Philip Kotler Philip Kotler Philip Kotler + Presentation Philip Kotler Philip Kotler Philip Kotler

9 10 11

2 2 3

12

Philip Kotler

13

Philip Kotler

14 15 16

2 4 4

Philip Kotler Philip Kotler Philip Kotler

17

Philip Kotler

Ajay Samyal/ Assistant Professor/Department of Management Studies | MIMIT Malout

MST Wise Syllabus

MST I Introduction to marketing: Core concepts, Marketing and selling, Marketing mix. Factors affecting marketing environment. Marketing and globalization Marketing planning process & strategic planning. Marketing Information System: Concept and Components. Consumer Behaviour & Factors influencing consumer buying behaviour, Buying process.

Unit I

MST II Market Segmentation & Targeting. Competitors Analysis. Product Decisions: Product Mix, Differentiation & Positioning, New product development, Consumer adoption process, Product Life Cycle and strategies, Packaging and Labelling decisions. Branding & brand equity, Services Marketing. Distribution Decisions: Nature and types of Marketing Channels, Channel Design and Channel Management Decisions, Retailing, Wholesaling, Physical Distribution. Promotion Decisions : Communication process, Promotion Mix, Advertising, Sales Promotion, Public Relations, Managing the Sales force.

Unit I

Unit II

Unit III

MST III Pricing Decisions: Objectives, Factors affecting pricing decisions, Pricing Methods, Pricing Strategies. New Concepts: Green Marketing, Global Marketing, Buzz marketing, viral marketing Customer Relationship Management (CRM) Strategic marketing vs. Marketing management, Strategic marketing process. E-Commerce: Marketing in the digital age. Unit II

Unit IV

Ajay Samyal/ Assistant Professor/Department of Management Studies | MIMIT Malout

Assignments

Assignment I
Marketing Information System: Concept and Components.

Assignment II
Distribution Decisions: Nature and types of Marketing Channels, Channel Design and Channel Management Decisions, Retailing, Wholesaling, Physical Distribution.

Assignment III

Ajay Samyal/ Assistant Professor/Department of Management Studies | MIMIT Malout

Group Discussion Topics.

Brain Drain What is development? Developing Villages to Urban area? Love Marriage Vs. Arrange Marriage Is rural India strength for India? Fashion good or bad? Why MBA? Green Marketing Professional Ethics

Ajay Samyal/ Assistant Professor/Department of Management Studies | MIMIT Malout

Case Studies

Ajay Samyal/ Assistant Professor/Department of Management Studies | MIMIT Malout

Academic Calendar

Events
Academic Session I Mid Semester test II Mid Semester test III Mid Semester test Practical Examinations & Preparatory holidays End Semester Exam (Regular)

Odd Semester (20112012)

18.07.2011 to 12.11.2011 07-08-09 Sept 2011 03-04-05 Oct 2011 07-08-09 Nov 2011

Even Semester (2011-2012)

12-12-2012 to 30-03-2012 23-24-25 Jan., 2012 22-23-24 Feb 2012 26-27-28 March 2012

14-19 Nov 2011

02-07 April 2012

21-11-2011 to 05-12-2011

09-04-2012 to 23-04-2012

Institutional Training/ Workshop Training

--------------

26-04-2012 to 30-05-2012

Vacations(for faculty)

23-11-2011 to 07-12-2011

24-04-2012 to 24-06-2012

Break for students who go for workshop training

01-06-2012 to 24-06-2012

Odd Semester starts 2012-13

25-06-2012

Ajay Samyal/ Assistant Professor/Department of Management Studies | MIMIT Malout

Group Discussion Topics.

1. Advertising is a Waste of Resources 2. Do Women make Good Managers? 3. Positive Attitude and not Knowledge is required for Business Success 4. We Need More Entrepreneurs than Managers 5. What is the Difference between People who do Things Rightly and People who do Right Things?

Ajay Samyal/ Assistant Professor/Department of Management Studies | MIMIT Malout

PUNJAB TECHNICAL UNIVERSITY PROJECT MANAGEMENT & ENTERPRENEURSHIP (MB 402)

Max. Marks: 100 External Assessment: 60 Internal Assessment: 40 UNIT I Entrepreneur: definition, characteristics and skills. Generating and screening of business ideas. Govt. support to entrepreneurs, Entering/buying and Exit/selling a business, Entrepreneurial Finance: venture capital. Family business: Opportunities, and problems of small business in India. UNIT II Project: Definition and characteristics. Demand analysis and technical analysis. Environment Impact Analysis, Managerial Appraisal. UNIT III Estimating project cost, Sources of finance, Preparation of projected financial statements: Cash Flow Statement, Income Statement and Balance Sheet. Project Investment Criteria. UNIT IV Risk analysis: Management risk, market risk, technical risk. Introduction to social benefit cost analysis, UNIDO and LM approach. Implementation: Project planning and control, project organization. Review and audit of Project Cost and implementation time. Reference Books: 1. Roy, Rajeev; Entrepreneurship; Oxford University Press. 2. Chandra, Prasanna ; Projects: Planning, Analysis Selection, Financing, Implementation And Review; Tata McGraw Hill.

Ajay Samyal/ Assistant Professor/Department of Management Studies | MIMIT Malout

List of Books
S.No. 1. 2. 3. Title Entrepreneurship Entrepreneurship Projects: Planning, Analysis Selection, Financing, Implemntation and Review Project Management & Entrepreneurship Author David.H.Hault Roy, Rajeev Chandra, Prasanna Publication Prentice Hall Oxford University Press Tata McGraw Hill

4.

Rosy Joshi, Munish Bansal

Kalayani

Ajay Samyal/ Assistant Professor/Department of Management Studies | MIMIT Malout

Lecture Wise Syllabus Topics

S.No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Topics Entrepreneur: definition, characteristics and skills. Generating and screening of business ideas Govt. support to entrepreneurs Entering/buying and Exit/selling a business Entrepreneurial finance: venture capital. Family business: Opportunities, and problems of small business in India. Project: Definition and characteristics. Demand analysis , technical analysis, Environment Impact Analysis , Managerial Appraisal Estimating project cost Sources of finance Preparation of projected financial statements: Cash Flow Statement, Income Statement and Balance Sheet Project Investment Criteria. Risk analysis: Management risk, market risk, technical risk. Introduction to social benefit cost analysis, UNIDO and LM approach Implementation: Project planning and control, project organization. Review and audit of Project Cost and implementation time. No of Lecture 2 2 3 2 2 2 3 6 3 2 4 3 2 4 Resource David.H.Hault Book David.H.Hault Book David.H.Hault Book David.H.Hault Book David.H.Hault +Rosy Joshi + Internet (wekipedia) David.H.Hault +Rosy Joshi Chandra, Prasanna Chandra, Prasanna Chandra, Prasanna Chandra, Prasanna Chandra, Prasanna Chandra, Prasanna Chandra, Prasanna + Internet Wekipedia Chandra, Prasanna

15

Chandra, Prasanna

Ajay Samyal/ Assistant Professor/Department of Management Studies | MIMIT Malout

MST Wise Syllabus

MST I Entrepreneur: definition, characteristics and skills. Generating and screening of business ideas. Govt. support to entrepreneurs, Entering/buying and Exit/selling a business

Unit I

MST II Entrepreneurial Finance: venture capital. Family business: Opportunities, and problems of small business in India. Project: Definition and characteristics. Demand analysis and technical analysis. Environment Impact Analysis, Managerial Appraisal. Estimating project cost, Sources of finance, Preparation of projected financial statements: Cash Flow Statement, Income Statement and Balance Sheet. Project Investment Criteria. Unit I

Unit II

Unit III

MST III Risk analysis: Management risk, market risk, technical risk. Introduction to social benefit cost analysis, UNIDO and LM approach. Implementation: Project planning and control, project organization. Review and audit of Project cost and implementation time.

Unit IV

Ajay Samyal/ Assistant Professor/Department of Management Studies | MIMIT Malout

List of Students

S.No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27

Name of Students Amandeep Singh Arshdeep Kaur Ashok Kumar Baldeep Kumar Deepak Kumar Deepankar Sharma Dinesh Bansal Harash Bansal Harvinder Singh Kanwaldeep singh Lakhveer Singh Narinder pal Singh Navdeep Kaur Navjeet Kaur Neha Jindal Omkar Kaur Pankaj Kumar Jaiswal Prerna Rahul Nagpal Raj Kumar Rakesh Parshad Joshi Ramandeep Kaur Rashpal Singh Mahi Ritish Garg Rohit Kumar Sachin Kumar Sachin Partap

Class Roll No 801 802 803 804 805 806 807 808 809 810 811 812 813 814 815 816 817 818 819 821 822 823 824 825 826 827 828

Uni. Roll No. 100502244848 100502244849 100502244850 100502244851 100502244852 100502244853 100502244854 100502244855 100502244856 100502244857 100502244858 100502244859 100502244860 100502244861 100502244862 100502244863 100502244864 100502244865 100502244866 100502244867 100502244869 100502244870 100502244871 100502244872 100502244873 100502244874 100502244875

Ajay Samyal/ Assistant Professor/Department of Management Studies | MIMIT Malout

28 29 30 31 32 33 34

Sagar Juneja Sangita Rani Sorav Sunny Vinay Bansal Vishvdeep Chhouda Dilbag

829 830 831 832 833 834 835

100502244876 100502244877 100502244878 100502244879 100502244880 100502244881

MALOUT INSTITUTE OF MANAGEMENT & INFORMATION TECHNOLOGY

A Course File Of Project Management & Entrepreneurship

MBA 4th Semester

Ajay Samyal/ Assistant Professor/Department of Management Studies | MIMIT Malout

Prepared by
Ajay Samyal Assistant Professor Department of Management Studies MIMIT Malout Mob: 8427103077 Contents

1. Syllabus prescribed by PTU 2. List of Books 3. Lecture wise Syllabus 4. MST Wise Syllabus 5. Assignments 6. Group Discussion Topics 7. Case Studies 8. FRP Topics

Ajay Samyal/ Assistant Professor/Department of Management Studies | MIMIT Malout

9. Students List (Annexure I) 10. Academic Calendar (Annexure II) 11. Award Lists (Annexure III) 12. Question Papers 13. Others

FRP Topics
Roll No

804
813 824 826 835

Name Baldeep Kumar Navdeep Kaur Rashpal Singh Mahi Rohit Kumar Dilbag

Project Title A Study On Effectiveness Of POP in banking A Study On Effectiveness Of Training Programme in banking CRM in Pvt sector Bank CRM in Public sector Bank Consumer Perception Of Internet Banking

Project Format

1. 2. 3. 4. 5. 6. 7.

Introduction Literature review Objectives of the Study Research Methodology (Research Design, Sample unit, Sample Size, Sampling Techniques) Findings (Review of present /Improvements /Future plan) Conclusion Recommendations and Suggestions

Ajay Samyal/ Assistant Professor/Department of Management Studies | MIMIT Malout

8. Appendices 9. Bibliography

Assignments

Assignment I
Generating and screening of business ideas. Govt. support to entrepreneurs.

Assignment II

Assignment III

Ajay Samyal/ Assistant Professor/Department of Management Studies | MIMIT Malout

Ajay Samyal/ Assistant Professor/Department of Management Studies | MIMIT Malout