Directory for new service Product

Beckya.com is a website which acts as a high quality, well trusted aggregator for the internet users to sell and buy used products online; Beckya.com is also a most reached and easy to use e-commerce online portal.

Aggregator;Beckya.com will collect the best most recent ads from the well trusted providers like Ewaseet Duppizel Cairo, Masrawy Mobawaba, Souq.com, Contact Cars, and Fabreka, Also Beckya.com also will have its own branded ads, by allowing users to use Beckya directly to display their products. Most Trusted;through establishing a connection with our online users to limit the virtual gap between the online brand and the user through: call center for customer service and door to door customer, online support via live chat rooms with admins service Increase beckyas users communication through Beckya Forum

Reach; Beckya.com will create multiple communication channels to increase user sccessability through having Beckya.com: Website WAP version Social Media Pages Mobile application SMS Alerts Service

Easy to use;part of beckyas branding strategy is the unique and easy user experience thats delivered to the user by applying the below: User friendly interface ( creating eye catchy designs, well presentation of infographice content, and having healthy spaces for a confy experience) Simple drop down & selection process Clear call to action icons & web use know hows Social Media integaration (facebook, twitter, G+, Youtube sharing buttons)

Pricing
Pricing Strategy Compatitive pricing edge
Beckya.com in a free service provider, were users could post ads for their products for free, though Beckya has its own primuim channels for direct revenue streaming. Service pricing is based on offering high value to our customers compared to most price points in the market. Value is determined based on the best quality available, convenience, and trustworthiness in acquiring the product. We will consistently be below the price points offered to the users and consistently with the same prices offered through websites to the advertisers, but we will offer better quality and selection.

Price Listing
Channel 1: End-user Ads Beckya.com provide a special listing, highlighted ads & hot spots with better exposure for the users ads, this prices will be paid by the internet daily user in exchange for providing special spots

Pricing List Item

Listing Ad Inerpages Ads Home Page Ads Bekya.com Ads

Description
Ad will be highlighted in the listing page Hot spots in Bekya.com internal pages Ads that will appear on Beckya.com HP User ads could be sponsored by Beckya.com, being a Beckya ad means your product has been technically checked and granted for use by Beckyas team

Price Per Unite

5 LE/ 10 days 8 LE/ 100,000 CPM or 100 CPC/ a month 25 LE/ 100,000 CPM or 100 CPC/ a month 50 LE/ 200,000 CPM or 200 CPC/ 45 days Limited on products less than 10,000 LE

Channel 2: Advertisers This revenue stream is depending on selling the website ad spots to markets main brands

Pricing List Item

Leader Spots Show Spots Takeover

Description
AD spot at the pages headers Ad spot at the left column of the page Branded page overlay on the pages borders

Price Per Unite

0.12 LE CPM 0.15 LE CPM 40,000 / Month

Channel 3: Suppliers Beckya.com will target SMEs, as well as market compatitors too create their own channel on the website, this channel wont provide direct reveue rather, it will help increase the traffic through supporting SMEs & individual businesses to create their free web pages.This channel will work on monthly fees basis 500 1000

Promotions Beckya.com will dedicate 150,000 LE for its launch promotion, beckya needs to stand out in the online market and thats through none traditional positioning and messages. Beckya.com promotional strategy will be divided in to two phases: Phase one: Traffic generation phase: Social Media Campaigns on Facebook, twitter, G+, YouTube Google Ads Campaigns over online networks i.e. YallaKora, Masrawy, Youm7 Online press releases Mobile Advertising Launching Event Beckya promotions (promotions for Beckyas users, like referral discounts, bundling ads, monthly sales promotion)

Advertising Online advertising is the corner stone for Beckya.com launch, kick off phase genuinely depends on redirecting online users from social & media networks to Beckya.com, Advertising costs will go from 0.15 to 0.30 CPM with budget of 150,000,that should reflect in numbers by achieving 1,000,000 impressions by end of Q4. This Phase will target youth from 15 to 30, All already in the online community. Advertising Milestones Start date 1-May-12 1-Jun-12 1-Jul-12 1-Aug-12 End Date 31-May-12 Budget 15,000 Manager Mai Ahmed Department Marketing Marketing Business dev. Marketing

Advertising Social Media Ads Online Media Google Ads Online Media

30-Jun 35,000 Dina Shoukry 31-Jul-12 Free Karim Allam 30-Sep-12 100,000 Dina Shoukry

Phase two: expanding customer base: This phase will start after the first profitable Q which is Q4 & will target the online users through offline tools, like brochures, printed promotions: Internet cafes

Branded cafes with internet access Internet or Mobile bills Weekly auction

Phase three: Going above the line After reaching 5,000,000 users and a minimum of 20 million monthly impressions, Beckya will go above the line in a trial to convert as many as offline users to the online community through: Billboards TV Ads Radio Ads Activations ( Youth Communities: univisties, Mallsetc)

Direct Marketing
We will send out direct marketing mainly to current clients to minimize expenses. We will have a customer service call center that will approach current client for connection, will communicate with them the products available and the websites know hows, also we will

offer Door to Door customer service accompanied with Newsletters & Email campaigns. Place Virtual Rankings SEO People

Customer Service is important to our mix. We have an obligation to provide full high quality, trusted online experience, Our gents have to have a CLEAR & SOLID dedication Mission & Vision We will make plain our policy that we educate the customer agents about the beckya.com online experience Highlight the offline contact between the customer and beckya.com to increase brand loyalty. Call center main targets is to:
Create a connection between the virtual website and the user on offline base Verify the user's info and products ownership to avoid any fraud cases On Spot complaints handling max 2 to 4 hours

Door to Door customer service; will offer a paid service for door to door collection of the user's grants, take photos or videos of the product to be displayed online, check the product status. Site Admin; responsible for the content entry & also monitring the forum and interacting with users, give them assistant & report daily, weekly & monthly feed back.

Physical evidenve Beckya.com is a online service provider, so the intengability of the product is very high, though the: portal domain on web, wap and mobile versions will be the primir indicator of the product. Ad Spots Email Confirmations SMS Confirmations Customer Service support Feedback

Bekya will run its own auction event on weekly basis; where users are expected to come for both: Display their products Shop directly in a offline meduim Management related, there will be the servers placements, the premisis where the employees work.

Process Beckya.com process aims to stregthen our online marketing strategy of providing a dynamic easy to use portal with the highest quality and customer support, this is ti achive our primary goal of increasing traffic and users time spent on the web site, and thats through 3 main processes thaty should work in paralel: Process one: Website process Confirmation

Registration

Add Advertisments Drop down process

Beckya.com

Add Approval (within 24 hours) Customer Support (within 2 to 4 hours) Customer Complaints

One click to action; website will have clear call to action buttons on its HP to minimize time spent for search and know hows: 23len 3ala beckya Button Know Hows Button Buy Birthday Gifts Button Grouping & History; this process aims to increase the users time spent on the website by displaying the most relevent content to his intrest: Display relevent ads to the users current search Display ads based on the users search history Display ads based on his intrest submitted to beckya during the registration process Know more Read less; to inrich the user online expreinece; beside each icon or call to action beckya will add: A small help icon that provide simple help or how to use. An automated Chat live with our admins An Instant email button for help Customer Process This process is how we want our customer to precieve our service, and how he should expect and be given. Beckya is providing multiple tools of trained customer support to help creating our highquality trusted user experience through; Live chat rooms with our admins for instant assist Email & call center customer support where all complaints should be answered and closed from 2 to 4 hours Beckya forum will be reporting a daily, weekly and monthly feedback about the users experience on our website, these reports should help us identify the below: o How they find the process where they face problems o Is our image consistant with our branding strategy o Do they prefer us to our compatitor o Do they trust us or just searching for the best deals o Rank and Monitor users based on online peers experience and interaction o Create a community and place for users to share their experiences, & help us keep an eye on the market updates

Alerts Process Alerts is the part that should keep the user linked to our portal even if hes no longer an active user; targted online and offline alerts will be send on weekly basis to keep the connection with the user rich and updated. Main Alerts types: Weekly Newsletters Monthly Email campaigns SMS alerts