1

2010GlobalMarketingConferenceatTokyo MarketinginaTurbulentEnvironment September912,2010 HotelOkuraTokyo,Tokyo,Japan The2ndDraftofConferenceProgram Hosts:KoreanAcademyofMarketingScience SocietyforMarketingAdvances PartnerOrganizations:InternationalTextileandApparelAssociation HarbinInstituteofTechnology RoyalBank PusanNationalUniversityBK21ofManagement SponsoringJournals:JournalofBusinessResearch JournalofProductInnovationManagement JournalofStrategicMarketing JournalofBrandManagement JournalofGlobalAcademyofMarketingScience JournalofGlobalFashionMarketing

Sept. 9, 2010 TIME 16:00-19:30 17:30-19:30 19:30-21:30 Event Registration(Maple Room) Reception(Maple Room) 2010 PNU BK21 Management-KAMS Joint Symposium I(Maple Room)

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Sept. 10, 2010 TIME Room: Garnet Track: Fashion Marketing of Luxury Brands Session 1.1 Luxury Brands Track: Fashion Marketing of Luxury Brands 09:40-11:10 Session 2.1 Cross Cultural Issues of Luxury consumer Behavior Track: Fashion Marketing of Luxury Brands 11:20-12:50 Session 3.1 Luxury consumption values and Luxury Marketing Room: Topaz Track: Consumer Behavior of International Tourism Session 1.2 The Tourism Brand Experience Track: Consumer Behavior of International Tourism Session 2.2 Toursim and Technology Track: Consumer Behavior of International Tourism Session 3.2 Tourist Decision Making Room: Nadeshik Track: Marketing Education Session 1.3 Education I Marketing Room: Kikyo Track: Advancing Research Methods in Marketing Session 1.4 Advancing Research Methods in Marketing I Track: Advancing Research Methods in Marketing Session2.4 Advancing Research Methods in Marketing II Track: Mobile Marketing /Interactive Advertising Session 3.4 Mobile Marketing/Interactive Advertising Room: Suzuran Track: PNU Symposium BK21 Track: Consumer Psychology Session 1.6 Psychology I Consumer Room: Shobu Room: Botan Track: ITAA-KAMS Joint Symposium Session 1.7 Social and Corporate responsibility in Fashion Marketing Track: ITAA-KAMS Joint Symposium Session 2.7 Symbolism and Consumer Perceptions and Preferences Track: ITAA-KAMS Joint Symposium Session 3.7 Global Apparel Manufacturing and Retailing

08:00-09:30

Track: Corporate Branding Session 2.3 Branding I Corporate

Session 1.5 PNU BK21 of Management-KAMS Joint Symposium II Track: CRM Marketing Channels and Relationship Marketing Session 2.5 Customer Relationship Management Track: CRM Marketing Channels and Relationship Marketing Session 3.5 Customer Relationship Management/ Marketing Channels

Track: Consumer Psychology Session 2.6 Psychology II Consumer

Track: Marketing and Public Policy Session 3.3 Marketing and Public Policy

Track: Corporate Marketing Session 3.6 Marketing I Corporate

13:00-14:00 Track: Innovation, Diffusion and Adoption of High Technology Session 4.2 Innovation, Diffusion and Adoption of High Technology I Track: Innovation, Diffusion and Adoption of High Technology Session 5.2 Innovation, Diffusion and Adoption of High Technology II Track: Innovation, Diffusion and Adoption of High Technology Session 6.2 Innovation, Diffusion and Adoption of High Technology III

Lunch at Your Own JGAMS and JGFM Editorial Board Meetings (Star Light Restaurant) Track: GCB of MKT (Royal Bank-KAMS Joint Seminar) Track: Advertising and Integrated Marketing Communication Session 4.3 Advertising and Integrated Marketing Communication I Track: Global Product Innovation Management Session 5.3 Global Product Innovation Management I Track: Global Marketing, Innovation and Consumer Choice Session 6.3 Global Marketing, Innovation and Consumer Choice

Track: Eco-Marketing Session 4.4 Eco-Marketing

14:00-15:30 Session 4.1 Global Consumer Behavior Track: GCB of MKT (Royal Bank-KAMS Joint Seminar) 15:40-17:10 Session 5.1 Global Consumer Values

Session 4.5 2010 Global Customer Equity Symposium

Track: Retail Management Session 4.6: Current Issues in Retail Management

Track: Marketing in Asia Session 4.7 Maketing in Asia I

Track: Mapping Strategic Thinking in Marketing Session 5.4 Mapping Strategic Thinking in Marketing I Track: Mapping Strategic Thinking in Marketing Session 6.4 Mapping Strategic Thinking in Marketing II

Track: Marketing in General Session 5.5 Marketing in General I

Track: Marketing Strategy Session 5.6 Marketing Strategy in the International Context Track: Marketing/Beauty and Medical Management Space Business Tourism

Track: Marketing in Asia Session 5.7 Maketing in Asia II

Track: GCB of MKT (Royal Bank-KAMS Joint Seminar) 17:20-18:50 Session 6.1 Global Cultural Change

Track: Consumer Behavior in Chinese Context Session 6.5 Consumer Behavior in Chinese Context

Track: Marketing Orientation in Emerging Economies Session 6.7 Orientation in Economies Marketing Emerging

Session 6.6 Beauty Business and Medical Tourism Management

19:00-21:20

Invited Fashion Show, Conference Dinner and Cultural Marketing: Modern Performance (Akebono Room)

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Sept. 11, 2010 TIME Room : Garnet Track: GCB of MKT (Royal Bank-KAMS Joint Seminar) 08:00-09:30 Session 7.1 Global Online and Services Strategies Room: Topaz Track: Advancing Research Methods in Marketing Session 7.2 Advancing Research Methods in Marketing III Track: Advancing Research Methods in Marketing Session 8.2 Advancing Research Methods in Marketing IV Track: Global Product Innovation Management Session 9.2 Global Product Innovation Management II Room: Aoi Track: Marketing Education Session 7.3 Education II Marketing Room: Sumire Track: Cross Media Marketing WOM/ConsumerGenerated-Contents Session 7.4 WOM, Consumer-GeneratedContents Track: Cross Media Marketing WOM/ConsumerGenerated-Contents Session 8.4 Cross Media Marketing/ WOM, Consumer-GeneratedContents Track: B-to-B and Industrial Marketing Session 9.4 B-to-B Industrial Marketing II Lunch(Ascott Hall) Track: Fashion Marketing of Luxury Brands 14:30-16:00 Session 10.1 Luxury Brand Communications Track: Fashion Marketing of Luxury Brands 16:10-17:40 Session 11.1 Luxury Customer attitudes and Counterfeits Track: Service Marketing 17:50-19:20 Session 12.1 Marketing Service Session 10.2 Tourism Market and Segmentation Track: Consumer Behavior of International Tourism Session 11.2 Managing Destinations and Tourist Experinces Track: Consumer Behavior of International Tourism Session 12.2 Experience the Tourist Session 10.3 HIT-KAMS Joint Symposium Track: Global Product Innovation Management Session 11.3 Global Product Innovation Management III / Luxury and Sports Marketing Track: Advertising Children/Intercultural Communication and Track: Consumer Behavior of International Tourism Track: HIT-KAMS Symposium Joint Track: Special Session Track: Corporate Marketing Session 10.4 Why Scholarly Advertising Research Differs Among Countries: The Case of Japan Track: Consumer Behavior in the Service Industry/ Sales management Session 11.4 Consumer Behavior in the Service Industry Track: Consumer Behavior in the Service Industry/ Sales management Session 12.4 Consumer Behavior in the Service Industry/ Sales Management Session 10.5 Marketing II Corporate Track: Consumer Psychology Session 10.6 Psychology IV Consumer Poster I Session 1.1 Session 1.2 Session 1.3 Poster II Session 2.1 Session 2.2 Session 2.3 Session 2.4 Poster III Session 3.1 Session 3.2 Session 3.3 and Room: Hagi Track: Retail Management Session 7.5 New Perspectives for Retail Management Room: Kiku Track: Marketing in Asia Session 7.6 Maketing in Asia III Room: Cliford Special Session Session:7.7 Branding and Sports Marketing: An International Perspective

Track: GCB of MKT (Royal Bank-KAMS Joint Seminar) 09:40-11:10 Session 8.1 Global Marketing Strategies Track: GCB of MKT (Royal Bank-KAMS Joint Seminar) 11:20-12:50 Session 9.1 Global Branding and Segmentation 13:00-14:30

Track: B-to-B and Industrial Marketing Session 8.3 B-to-B Industrial Marketing I and

Track: Retail Management Session 8.5 Shopping Behavior and Retail Management Track: Marketing Strategy Session 9.5 Marketing Strategy and the Customer Perspective

Track: Marketing in General Session 8.6 Marketing in General II Session 8.7 Meet the Editors

Track: Corporate Branding Session 9.3 Branding II Corporate

Track: Consumer Psychology Session 9.6 Psychology III Consumer Business Meeting

Track: Innovation, Diffusion and Adoption of High Technology Session 11.5 Innovation, Diffusion and Adoption of High Technology IV Track: Innovation, Diffusion and Adoption of High Technology Session 12.5 Innovation, Diffusion and Adoption of High Technology V

Track: Advertising and Integrated Marketing Communication Session 11.6 Advertising and Integrated Marketing Communication II Track: Advertising and Integrated Marketing Communication Session 12.6 Advertising and Integrated Marketing Communication III

Session 12.3 Advertising and Children/ Intercultural Communication

September9,2010 Registration:16:0019:30(MapleRoom) Reception:17:3019:30(MapleRoom) CocktailandFingerFoods

2010PNUBK21ManagementKAMSJointSymposiumI:
19:30PM21:30PM Room:MapleRoom SessionChair:JongKukShin(PusanNationalUniversity)
402. Relationship Behavior in Demarketing Situations: When and Who Decides to Improve their Relationship With Service Provider? Munshik Suh, Pusan National University, Republic of Korea Joseph Bonnici, Central Connecticut State University, USA Taeseok Rho, Pusan National University, Republic of Korea 403. The Moderating Effects of Visiting Experience and Information Level on Expectancy-Satisfaction Relationship in Tourism Jong-Kuk Shin, Pusan National University, Korea Min-Sook Park, Pusan National University, Korea Mi-Ok Oh, Pusan National University, Korea 399. The Study on the Changes of Consumer Attitude towards Fair Trade Benefit Types Jongho Lee, Pusan National University, Korea Jungwon Ock, Pusan National University, Korea Jiyeon Kim, Pusan National University, Korea 404. A Study on the Formation of Web Site Attitude according to Permission, Cultural Disposition, and Customized Information Jong-kuk, Shin, Pusan National University, Korea Min-Sook, Park, Pusan National University, Korea June-Woo, Hong, Pusan National University, Korea 405. The Effects of Partnership Intensity and Carriers Role on the Performance of Supply Chain Management Min-Sook Park, Pusan National University, Korea Jong-Kuk Shin, Pusan National University, Korea

ConcurrentSession
September10,2010

ConcurrentSession08:00AM09:30AM

Session1.1LuxuryBranding
08:00AM09:30AM Room:Garnet SessionChair:DavidBell(UniversityofPennsylvania)
1. Examining Fashion Brand Luxury DNA Karen W Miller, University of Southern Queensland, Australia Michael K Mills, University of Southern Queensland, Australia 2. Meta-Storytelling of Consumers Experiencing Luxury Brands Carol M. Megehee, Coastal Carolina University, USA Deborah F. Spake, University of South Alabama, USA Arch G. Woodside, Boston College, USA 3. The Role of Brand Trust in the Luxury Brand-Customer Relationship: The Case of Male Customers Won-Moo Hur, Pukyung National University, Korea Hanna Kim, Chungnam National University, Korea Minsung Kim, Inha University, Korea 4. From Armani to Zara: Impression Formation Based on Fashion Store Patronage Kim Willems, University of Hasselt & Vrije Universiteit Brussel, Belgium Wim Janssens, University of Hasselt, Belgium Gilbert Swinnen, University of Hasselt, Belgium Malaika Brengman, Vrije Universiteit Brussel, Belgium Sandra Streukens, University of Hasselt, Belgium Mark Vancauteren, University of Hasselt, Belgium 5. Between The Mass and the Class: Antecedents of the Bandwagon Luxury Consumption Behaviour Minas Kastanakis, ESCP-Europe, UK George Balabanis, Cass Business School, City University, UK 6. The Real Thing?: Comparing the Role of Brand Identification for Authentic and Counterfeit Luxury Brands Rosa Chun, Manchester Business School, UK Lavinia Chan, Newell Public Relations, Hong Kong

Session1.2TheTourismBrandExperience
08:00AM09:30AM Room:Topaz SessionChair:DrewMartin(UniversityofHawaiiatHilo)
7. Patterns of Tourist Emotional Responses, Satisfaction and Intention to Recommend Sameer Hosany, University of London, UK Girish Prayag, SKEMA Business School, France

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8. The Role of Indebtedness in Tourist Satisfaction Formation Takahiro Chiba, Keio University, Japan Akinori Ono, Keio University, Japan 9. Post-Disaster Tourist Behavior: Motivation and Intention Wei Liu, University of Surrey, UK Gang Li, University of Surrey, UK Avital Biran, University of Surrey, UK 10. An Application of the CBBE Model to Assess Brand Loyalty for a Long Haul Travel Destination Constanza C. Bianchi, Queensland University of Technology, Australia Steven Pike, Queensland University of Technology, Australia 395. Shangri-La: The Local Effects of Constructing a Tourist Paradise Russell Belk, York University, Canada Rosa Llamas, University of Leon, Spain

Session1.3MarketingEducationI
08:00AM09:30AM Room:Nadeshik SessionChair:RalfSchellhase(UniversityofAppliedSciencesDarmstadt)
11. An Insight into Team Goal Orientation in the Marketing Classroom Tania Bucic, University of New South Wales, Australia Linda Robinson, Royal Melbourne Institute of Technology, Australia 12. Constructivism-Based Project-Driven Approach to Undergraduate Teaching Design of E-Commerce Specialty Zhang Li, Xian University of Posts and Telecommunications, China Wang Shiying, Xian University of Posts and Telecommunications, China 13. Entrepreneurial Learning in Marketing Education: Assessing the Effectiveness of an Enquiry-Based Approach Kiefer Lee, Sheffield Hallam University, UK 14. Service Learning As a Pedagogical Process: A Case Study Using Marketing Research Course Young Sally Kim, Shenandoah University, USA 15. A Comparative Study of Marketing Student Engagement in Online Social Networks and Virtual Worlds: Facebook versus Second Life Edwina Luck, Queensland University of Technology, Australia Shane Mathews, Queensland University of Technology, Australia

Session1.4AdvancingResearchMethodsinMarketingI
08:00AM09:30AM Room:Kikyo SessionChair:SharonSchembri(GriffthUniversity)
16. The Evolution of Marketing Thought: An Examination of the Structural Equation Models that Compose

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Marketings Nomological Network Edward Ramirez, University of Texas at El Paso, USA Meredith E. David, Florida State University, USA Michael J. Brusco, Florida State University, USA 17. Visual as Method: Advancing Marketing and Consumer Research Methodologies Sharon Schembri, Griffith University, Australia 18. Advancing Qualitative Research Methods in Dealing with Respondent Errors: Social Desirability Bias and Response Filters Len Tiu Wright, De Montfort University, UK Norbert Scholl, Scholl, Director: Candor Consult, Netherlands Chanaka Jayawardhena, Loughborough University, UK Elena Millan, University of Reading, UK 19. Using Genetic Algorithm Segmentation in PLS Path Modeling: Addressing Homogeneity Assumptions Christian M. Ringle, University of Hamburg, Germany Marko Sarstedt, LudwigMaximilians University Munich, Germany Rainer Schlittgen, University of Hamburg, Germany Charles R. Taylor, Villanova University, USA 20. Visual Analysis of Qualitative Data in Marketing: The case for Semantic Analysis Modelling Ana Isabel Canhoto, Henley Business School at the University of Reading, GreenlandsCampus, England, UK 21. Does Marketing Research Suffer from Methods Myopia? Donna F. Davis, Texas Tech University, USA Susan L. Golicic, Colorado State University, USA Courtney N. Boerstler, High Point University, USA Sunny Choi, Texas Tech University, USA Han-Mo Oh, Texas Tech University, USA

Session1.5PNUBK21ofManagementKAMSJointSymposiumII
08:00AM09:30AM Room:Suzuran SessionChair:JongKukShin(PusanNationalUniversity)
400. A Study on Effects of Psychological Contract Violation on Counterproductive Work Behavior: The Mediating Role of Trust Seon-Hwa Kwag, Pusan National University, Korea Mi-Hee Kim, Pusan National University, Korea 401. Option-Trading Activity and Stock Price Volatility: A Regime-Switching GARCH Model Ki Yool Ohk, Pusan National University, Korea Woo Ae Jang, Pusan National University, Korea Yong H. Kim, University of Cincinnati, USA 406. The Effect of Self-Leadership on the Psychological Capital and Role Behavior Young-bohk Cho, Pusan National University, Korea Gyu-ha Joo, Pusan National University, Korea

Session1.6ConsumerPsychologyI
08:00AM09:30AM Room:Shobu SessionChair:AkiraShimizu(KeioUniversity)SessionChair
22. Childrens Influence on Family Purchases: Some New Insights Anupriya Kaur, Jaypee University of Information Technology, India Yajulu Medury, Jaypee University of Information Technology, India 23. The Shorter the Better? Efficiency Heuristic and Consumers Service Judgments Wen-Bin Chiou, National Sun Yat-Sen University, Taiwan Chin-Sheng Wan, Southern Taiwan University, Taiwan 24. Source Effects on Product Judgments: Moderation of Product-Source Positioning and Category Relevance Yi-wen Chien, National Taiwan University, Taiwan Chung-chiang Hsiao, National Taiwan Normal University, Taiwan 25. Hedonic and Utilitarian Shopping Values: Exploring Different Bidding Behaviors In E-Auctions Lien-Ti Bei, National Chengchi University, Taiwan Ming-Yi Chen, National Chengchi University, Taiwan 26. I Buy and I Sell: Drivers for Consumers to Resell on C2C Websites Hsunchi Chu, MingDao University, Taiwan 27. An Exploratory Research of Carryover Effect in Gift Promotion Chung-Hui Tseng, Tamkang University, Taiwan Ching-Ping Chiu, National Chengchi University, Taiwan

Session1.7SocialandCorporateResponsibilityinFashionMarketing
08:00AM09:30AM Room:Botan SessionChair:Heewon,Sung(GyeongsangNationalUniversity)
28. Fair-Trade and Social Labeling Practices: Teenager Apparel Consumers Perspective Minakshi Jain, University of Rajasthan, India 29. I Cant Afford The Real Luxury, Is It Ok to Buy Fake Ones? -Exploring College Students Purchase Behavior of Fashion Counterfeits Jinhwa Lee, Ohio University, USA Yingjiao Xu, North Carolina State University, USA 30. Canceled by author 08-09-2010 A Unique Green Interior Retail Business-New Living: Environmental Responsibility Is Our Future L. Kaye Crippen, University of Arkansas, USA Shirley Ezell, University of Houston, USA 31. Importance of Environmental Apparel Consumption on Consumers Environmental Apparel Knowledge: Should Retailers and Producers Serve As Sustainability Educators?

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Melody L. A. LeHew, Kansas State University, USA Scarlett C. Wesley, University of Kentucky, USA Abigail Jager, Kansas State University, USA 32. The Study of the Influences of Body Image on Clothing Purchase Behavior for Large Size Women Chien Ching-Mei, Fu Jen Catholic University, Taiwan Ching-Yi Cheng, Fu Jen Catholic University, Taiwan 33. The Role of Body Image in Dress Involvement of Tawianese Females Ching-Yi Cheng, Fu-Jen Catholic University, Taiwan Wei-Ting Huang, Fu-Jen Catholic University, Taiwan Hui-Hsuan Cheng, Fu-Jen Catholic University, Taiwan Wen-Chi FanChiang, Fu-Jen Catholic University, Taiwan I-Chieh Lin, Fu-Jen Catholic University, Taiwan Hui-Ting Chang, Fu-Jen Catholic University, Taiwan

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September10,2010

ConcurrentSession09:40AM11:10PM
Session2.1CrossCulturalIssuesofLuxuryConsumerBehavior
09:40AM11:10AM Room:Garnat SessionChair: HelgeFluch(LudwigMaximilianUniversityofMunich)
40. Does the Country of Origin of Brands still help to sell Luxury Products in the World? An International Research Investigation on Consumers in 7 Countries Bruno Godey, Rouen Business School, France Daniele Pederzoli, Rouen Business School, France Gaetano Aiello, University of Florence, Italy Raffaele Donvito, University of Florence, Italy Priscilla Chan, The Hong Kong Polytechnic University, China Hyunjoo Oh, University of Florida, USA Rahul Singh, Greater Noida, India Irina Ivanovna Skorobogatykh, Plekhanov Russian Academy of Economics, Russia Junji Tsuchiya, Waseda University, Japan Bart Weitz, University of Florida, USA 41. Understanding Luxury Consumption in China: Evidence from the Most Well-Known Brands Yanqun He, Fudan University, China Lingjing Zhan, the Hong Kong Polytechnic University, Hong Kong, China 42. An Examination of Luxury Fashion Retailers Motives to Enter the Chinese Market Sindy L. Liu, Glasgow Caledonian University, UK Christopher Moore, Glasgow 43. Consumers of Fashion Luxury Brands in Mainland China: Perceived Value, Fashion Lifestyle and Willingness-To-Pay Guoxin Li, Harbin Institute of Technology, China Fenfen Xiang, Harbin Institute of Technology, China Zephaniah Kamvele, Harbin Institute of Technology, China 44. Comparing Luxury Value Perceptions in Cross-National Context Paurav Shukla, University of Brighton, UK Keyoor Purani, Indian Institute of Management Kozhikode, India
45. Authors have to submit the paper for the proceedings!!!! Global Consumer Behavior in Green Marketing of Luxury Brands: A Cross-Cultural Study of the US, Japan, and South Korea Eunju Ko, Yonsei University, Korea Jina Park, Yonsei University, Korea

Mi Young Lee, Inha University, Korea

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Session2.2ToursimandTechnology
09:40AM11:10AM Room:Topaz SessionChair:ErcanSirakayaTurk(UniversityofSouthCarolina)
46. Tourists Adoption of Self-Service Technologies at Resort Hotels Haemoon Oh, University of Massachusetts, USA Miyoung Jeong, University of Massachusetts, USA Seyhmus Baloglu, University of Nevada, Las Vegas, USA 47. New Members Integration: Key Factor of Success in Online Travel Communities Luis V. Casal, Universidad de Zaragoza, Spain Carlos Flavin, Universidad de Zaragoza, Spain Miguel Guinalu, Universidad de Zaragoza, Spain 48. Tourism Website Performance: A Formative Measurement Approach Astrid Dickinger, MODUL University Vienna, Austria Brigitte Stangl, Wirtschaftsuniversitt Wien, Institute for Tourism and Leisure Studies 49. Analyzing International Tourists Functional Information Needs: A Comparative Analysis of Inquiries in an On-Line Travel Forum Dev Jani, Dong-A University, Korea Ho Kyun Jeong, Dong-A University, Korea Yeong-Hyeon Hwang, Dong-A University, Korea 50. Designing Advertising Campaigns for Destinations with Mixed Images: Using Visitor Campaign Goal Messages to Motivate Visitors Kyeong Sam Min, University of New Orleans, USA Drew Martin, University of Hawaii at Hilo, USA Jae Min Jung, California State Polytechnic University at Pomona, USA

Session2.3CorporateBrandingI
09:40AM11:10AM Room:Nadeshik SessionChair:MarkoSarstedt(LudwigMaximiliansUniversityofMunich)
51. The Effect of a Corporate Name Change Related To A Change In Corporate Image Upon A FirmS Stock Price Mark P. DeFanti, Providence College, USA Paul S. Busch, Texas A&M University, USA 52. Learning Mechanisms in Designing Corporate Branding In Turbulent Environments Ram Herstein, Ruppin Academic Center, Israel Yoram Mitki, Jerusalem Academic Center, Israel 53. Strong Brand Personality Due To Corporate Social Performance Frank Huber, Johannes Gutenberg-University Mainz, Germany Frederik Meyer, Johannes Gutenberg-University Mainz, Germany Johannes Vogel, Johannes Gutenberg-University Mainz, Germany Stefan Vollmann, Johannes Gutenberg-University Mainz, Germany

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54. No Reputation without Communication: post-Scandal Communication as An Instrument to Stabilize a Companys Reputation Frank Huber, Johannes Gutenberg-University, Germany Frederik Meyer, Johannes Gutenberg-University, Germany Johannes Vogel, Johannes Gutenberg-University, Germany Andrea Weihrauch, Johannes Gutenberg-University, Germany

Session2.4AdvancingResearchMethodsinMarketingII
09:40AM11:10AM Room:Kikyo SessionChair:DonghoonKim(YonseiUniversity)
55. A Soft-Computing-Based Method for Automatic Discovering Of Fuzzy Rules in Databases: Uses for Academic Research and Management Support in Marketing Albert Orriols-Puig, Universitat Ramon Llull, Barcelona, Spain Francisco J. Martnez-Lpez, University of Granada, Granada, Spain Jorge Casillas, University of Granada, Granada, Spain Nick Lee, Aston Business School, Birmingham, UK 56. Modeling and Measuring the Long Term Impact of VIP Programs on Sales Donghoon Kim, Yonsei University, Korea Seung-Yon Lee, Yonsei University, Korea 57. Applying Triangulation Research to Inform Theory and Method: The Case of Corporate Reputation Stephen Lloyd, AUT University, New Zealand Roger Baxter, AUT University, New Zealand 58. A Mixed Method Approach to Measure Brand Associations Kaleel Rahman, RMIT University, Australia Charles S Areni, University of Sydney, Australia 59. Discovering Interest Groups for Effective Marketing in Virtual Communities: An Integrated Approach Kai-Yu Wang, Brock University, Canada I-Hsien Ting, National University of Kaohsiung, Taiwan Hui-Ju Wu, National Changhua University of Education, Taiwan 60. The Relationship between the Size of Online Word-of-Mouth and Its Network Characteristics in the Early Stage: The Exploratoty Approach to the Combination of Social and Semantic Analysis Dong Il Lee, Institute of Distribution & Franchise, Sejong University, Korea Hyejun Lee, Institute of Distribution & Franchise, Sejong University, Korea Taeho Kim, Institute of Distribution & Franchise, Sejong University, Korea

Session2.5CustomerRelationshipManagement
09:40AM11:10AM Room:Suzuran SessionChair:PeiYu(Patty)Pai(UniversityofWarwick)
61. A Consumer Behavioral Perspective on the Triadic Relationship in the Mini-Showcase Industry Michelle So, Hang Seng School of Commerce, Hong Kong Felix Tang, Hang Seng School of Commerce, Hong Kong Kisson Lin, Hang Seng School of Commerce, Hong Kong

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62. A Multistate Markov Model in a Customer Lifetime Value Framework: A Loyalty Scheme in a Knowledge Management Conceptual Approach Philippe van Berten, Stevenson Universty, USA 63. Why Customers Stay: The Effects of Moderating Factors Li-Wei Wu, Tunghai University, Taiwan 64. The Empirical Study of Indian Consumers Involvement and Redemption Behavior of Credit Card Reward Programmes Matthew Tingchi Liu, FBA, University of Macau, Macau SAR, China James L. Brock, Pacific Lutheran University, USA Ramendra Singh, Indian Institute of Management (Calcutta), India Joseph Sy-Changco, FBA, University of Macau, Macau SAR, China 65. Path Dependence in B2B Relationships Raphael J. Mallach, Freie Universitaet Berlin, Germany Michael Kleinaltenkamp, Freie Universitaet Berlin, Germany 105. Initial Trust Building in Online Community Participation: An Empirical Study from Potential Users Perspective Pei-Yu (Patty) Pai, University of Warwick, UK David C. Arnott, University of Warwick, UK 66. Canceled by author (08-06-2010 Internal Marketing on Sales Unit: The Effect of Control and Role Ambiguity on Indonesian Salesperson Performance Yudi Sutarso, STIE Perbanas Surabaya, Indonesia

Session2.6ConsumerPsychologyII
09:40AM11:10AM Room:Shobu SessionChair:SoyoungKim(UniversityofGeorgia)SessionChair
67. Experiential Values and Web-Interactivity Dimensions Soyoung Kim, University of Georgia, USA 68. Brand Love as a Driver of Strengthening the Relationship and the Trust with the Brand: An Empirical Study on Car Sector Sandra Maria Correira Loureiro, University of Aveiro, Portugal 69. Can an Introvert Become An Extrovert In The Online Social Network Platform? Alisara Charinsarn, JDBA (Joint Doctorate in Business Administration) program among Chulalongkorn University, Thammasat University, and The National Institute of Development Administration, Thailand 70. Unplanned Online Purchases Michael Kempe, University of Braunschweig, Germany Wolfgang Fritz, University of Braunschweig, Germany

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71. From Loyal Attitude to Loyal Behavior the Loyalty Model Construction Hui-Hsin Huang, Aletheia University, Taiwan 72. Addiction? The Motivation and Need Satisfaction of Facebookers Wen-Hsuan, Lee, Mingchi University of Technology, Taiwan Ju-hui, Wei, National Chengchi University, Taiwan

Session2.7SymbolismandConsumerPerceptionsandPreferences
09:40AM11:10AM Room:Botan SessionChair:SeungheeLee(SookmyungWomensUniversity)
73. Luxury Advertising: Gender Portrayl and Use of Sex Alyssa Adomaitis, University of Houston, U.S.A Kim K. P. Johnson, University of Minnesota, U.S.A Seunghee Lee, Sookmyung Womens University, Korea Jae-Eun Kim, Auckland University of Technology, New Zealand 74. Investigating U.S. Consumers perceptions of iraqi-made apparel Jennifer Yurchisin, University of North Carolina, USA Hyo-Jung Chang, University of North Carolina, USA Kittichai Watchravesringkan, University of North Carolina, USA Ruoh-Nan (Terry) Yan, Colorado State University, USA 123. Preferences for Brassiere Attributes As a Function of Social Psychological Variable Emine Ercan, Buffalo State Collage, USA 76. Mediating Role of Perceived Risks: A Case of Online Shopping Marine' Aghekyan-Simonian, California State University, USA Sandra Forsythe, Auburn University, USA Seunghee Lee, Sookmyung Womens University, Korea 77. The Cross-Sectional Shapes of Bust and Under-Bust Circmferences Related to Bra Satisfaction Chin-Man Chen, Shih Chien University, Taiwan Karen LaBat, University of Minnesota, USA Elizabeth Bye, University of Minnesota, USA 78. More than Smells like a Man! A Study of Young Mens Consumption of Perfume Wong Suet-ying, Ritony, The Hong Kong Polytechnic University, China Wing-sun Liu, The Hong Kong Polytechnic University, China Lam Yee-nee, Elita, Hong Kong Design Institute, China 79. Study on the Relationship between Middle Aged Married MenS Self-Relation and Their motives In Purchasing Their Own Clothing Chih-Hui-Shih, Fu Jen Catholic University, Taiwan Ching-Yi Cheng, Fu Jen Catholic University, Taiwan

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September10,2010

ConcurrentSession11:20AM12:50PM
Session3.1LuxuryConsumptionValues&LuxuryMarketing
11:20AM12:50PM Room:Garnat SessionChair:MichelPhan(ESSECBusinessSchool)
80. Comparative Materialism Value Analysis of Interpersonal Effects on Fashion Consciousness and Status Consumption among Metropolitan Men Aurathai Lertwannawit, Suan Dusit Rajabhat University, Thailand Rujirutana Mandhachitara, Penn State University, USA 81. Intrinsic Motivations, Self-Esteem and Luxury Goods Consumption Yann Truong, ESC Rennes School of Business, France Rod McColl, ESC Rennes School of Business, France 82. The Personality Traits of Luxury Brands Klaus Heine, Technical University of Berlin, Germany Volker Trommsdorff, Technical University of Berlin, Germany 83. A Conceptual Model for Luxury E-Commerce and Exclusivity: Builiding Initial Trust through Personal Luxury Values, Perceived Experiential Value and Self-Concept Charles Aaron Lawry, University of Arizona, USA Laee Choi, University of Arizona, USA Zeinou Toure, University of Arizona, USA Mary Ann Eastlick, University of Arizona, USA 84. A Research Agenda on the Evaluation of the Ready to Wear Line of Luxury Brands Chelsey Latter, University of Technology Curtin, Australia Ian Phau, University of Technology Curtin, Australia Chris Marchegiani, University of Technology Curtin, Australia 85. Dimensions of the Luxury Brand Personality Klaus Heine, Technical University of Berlin, Germany Volker Trommsdorff, Technical University of Berlin, Germany

Session3.2TouristDecisionMaking
11:20AM12:50PM Room:Topaz SessionChair:SeyhmusBaloglu(UniversityofNevada, Las Vegas)
87. Unconscious Effects on US Traveler Preference Xuan Van Tran, University of West Florida, USA 88. Self- and Functional Congruence and Tourist Destination Choice Taehong Ahn, University of Surrey, UK Yuksel Ekinci, Oxford Brooks University, UK Gang Li, University of Surrey, UK

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89. Modelling Motivation and Consumption for Cultural Experiences: Testing Culture as a Moderator for Eastern and Western Tourists Pandora L. Kay, Victoria University, Australia Denny Meyer, Swinburne University of Technology, Australia 90. The Effect of Face Value on Consumer Price Perception in a Foreign Currency Ying-Ching Lin, National Dong Hwa University, Taiwan Wen-Hsien Huang, National Chung Hsing University, Taiwan Hsuan-Hui Fang, National Dong Hwa University, Taiwan 91. A Exploring The Shopping Behaviors of Chinese Tourists Visiting the United States: A Qualitative Approach Yueying Xu, Sun Yat-sen University, China

397. Tourism Life Cycle and Sustainability Analysis: Profit-Focused Strategies for Mature Destinations Metin Kozak, Mugla University, Turkey Drew Martin, University of Hawaii at Hilo, USA Esm Visser, NHTV University of Applied Sciences, Netherlands

Session3.3MarketingandPublicPolicy
11:20AM12:50PM Room:Nadeshik SessionChair:MichaelL.Capella(VillanovaUniversity)
92. Motivational Priming and Consumers Food Portion Sizes Kelly M. Wilder, Mississippi State University, USA Cynthia Webster, Mississippi State University, USA 93. Predicting Healthy Food Choices among Adolescents: The Role of Individual Differences and Product Characteristics Machiel J. Reinders, Wageningen University and Research Centre, the Netherlands Marleen C. Onwezen, Wageningen University and Research Centre, the Netherlands 94. Color Me in an Empirical Study on the Traffic Light Signposting System in Nutrition Labeling Sophie Hieke, Ludwig-Maximilians-Universitt Mnchen, Germany Petra Wilczynski, Ludwig-Maximilians-Universitt Mnchen, Germany 95. Encouraging Complaining Behavior among Global Consumers Piotr Chelminski, Providence College, USA 96. Measuring the Effects of Marketing Smokeless Tobacco As Harm Reduction Charles R. Taylor, Villanova University, USA Michael L. Capella, Villanova University, USA 97. A Model to Identify Consumers with High-Resistance To Searching For Information Alvin Lee, The University of Western Australia, Australia Boon Yong Hong, The University of Western Australia, Australia Natalie Oon, The University of Western Australia, Australia Stephanie Tan, The University of Western Australia, Australia

18
98. Canceled by author PUBLIC PARTICIPATION IN THE FIGHT AGAINST CORRUPTION IN CHINA: A SOCIAL MARKETING APPROACH Contact: Mona.Moufahim@nottingham.ac.uk

Session3.4MobileMarketing/InteractiveAdvertising
11:20AM12:50PM Room:Kikyo SessionChair:MorikazuHirose(TokyoFujiUniversity)
99. Advertising Value of Mobile Marketing Activities and Consumer Attitudes Gozde Eren, Istanbul Technical University, Turkey Sebnem Burnaz, Istanbul Technical University, Turkey Nimet Uray, Istanbul Technical University, Turkey 100. The Fascination of Limitless Consumption An Empirical Study of Existence and Causes of Flat-RateBiases in the Cellular Mobile Industry Sven Heidenreich, Strascheg Institute for Innovation and Entrepreneurship (SIIE), International University Schloss Reichartshausen, Germany Matthias Handrich, Strascheg Institute for Innovation and Entrepreneurship (SIIE), International University Schloss Reichartshausen, Germany 101. How Do Hedonic- And Utilitarian-Oriented E-Reader Characteristics Influence Users Adoption Decisions? An Empirical Model from Users Perspective Pei-Yu (Patty) Pai, University of Warwick, UK Hsien-Tung Tsai, National Taipei University, Taiwan David C. Arnott, University of Warwick, UK

102. A Literature Review of Advertising Researchs on the New Media Hong-il Lee, Korea University, Korea Cheol Park, Korea University, Korea 103. Examining the Impact of Online Advertising on Purchase Intentions Khong Kok Wei, Nottingham University Business School Malaysia Campus, Malaysia Theresa Jerome, Sunway University College, Malaysia Leong Wai Shan, Sunway University College, Malaysia 104. Consumers Attitude towards Social Network Advertising: An Exploratory Study Sudarsan Jayasingh, Swinburne University of Technology, Malaysia Rodney Lim, Swinburne University of Technology, Malaysia

Session3.5CustomerRelationshipManagement/MarketingChannels
11:20AM12:50PM Room:Suzuran SessionChair: EricChuanFongShih(SungkyunkwanUniversity) TomokazuKubo(ChuoUniversity)
106. The Impact of Loyalty Program on Loyalty Diffusion within Partnership Loyalty Program Network So Young Lee, Korea University, Korea Hyang Mi Kim, Korea University, Korea Jae Wook Kim, Korea University, Korea

19
107. Measuring the Quality of Relationships in the Mobile Telecommunications Industry In Hong Kong Towards The Generation Y Market: An Empirical Study Dimple Mirpuri, City University of Hong Kong, Hong Kong Sangeeta Narwani, University of Hong Kong, SPACE (HKU SPACE), Hong Kong 108. Managing Partner Networks: A Study within the ICT Sector Chris Storey, City University, United Kingdom 109. Examination of Antecedents of Relationship Quality In New Zealand: From A Perspective Of The Banking Industry Catheryn Khoo-Lattimore, Taylors University College (Lakeside Campus), Malaysia Lin Yang, Victoria University of Wellington, New Zealand 110. Canceled by author APPLICATION OF DECISION CALCULUS IN OPTIMAL ALLOCATION OF MARKETING BUDGETS Contact:hamidreza.koosha@gmail.com

Session3.6CorporateMarketingI
11:20AM12:50PM Room:Shobu SessionChair:KlausPeterWiedmann(LebibnizUniversityofHannover,Germany)
111. Relationships between Consumers and Brands: An Empirical Analysis Wolfgang Fritz, University of Braunschweig, Germany Bettina Lorenz, Volkswagen AG, Germany Michael Kempe, University of Braunschweig, Germany 112. Employees Perception of CSR Activities: Its Antecedents and Consequences Eun Mi Lee, Ewha Womans University, Korea Seong-Yeon Park, Ewha Womans University, Korea Hyun Jung Lee, Ewha Womans University, Korea 113. Reputation and Legitimacy Drivers of Voluntary Sustainability Reporting Ralitza Nikolaeva, Lisbon University Institute, Portugal Marta Bicho, Lisbon University Institute, Portugal 114. Institutional Social Responsibility: An Exploratory Study of the Ethical Orientation of Marketing Professors in a Developing Economy S.K.Pandey, FORE School of Managemen, India D.K.Batra. FORE School of Management, India 115. Reputation Effects in the Nonprofit Sector: Investigating the Moderating Effect of Potential Donors Characteristics Marko Sarstedt, LudwigMaximilians University Munich, Germany Matthias Schloderer, LudwigMaximilians University Munich, Germany Manfred Schwaiger, LudwigMaximilians University Munich, Germany

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116. Motivation of Consumer Boycott: The Case of Nano-Technology Klaus-Peter Wiedmann, Leibniz University of Hannover, Germany Barbara Seegebarth, Leibniz University of Hannover, Germany Nadine Hennigs, Leibniz University of Hannover, Germany Lars Pankalla, Leibniz University of Hannover, Germany Martin Kassubek, Leibniz University of Hannover, Germany

Session3.7GlobalApparelManufacturingandRetailing
11:20AM12:50PM Room:Botan SessionChair: EunYoungKim(ChungbukNatioalUniversity)/MiYoungLee(InhaUniversity)
117. Intensifying Export Performance through Planned Lanned Capacity Building: A Study of Indian Apparel Exporters Vipin Gupta, Grand Valley State University, USA Sanjiv Mittal, GuruGobind Singh Indraprastha University, India Soma Arora, Guru Gobind Singh Indraprastha University, India 118. An Investigation on the Effects of a Global Brand to the Smes of a Local Market: Zara Case Gresi Sanje Dahan, Istanbul Bilgi University, Turkey Filiz Balta Peltekoglu, Marmara Univeristy, Turkey 119. Salesperson Preference among Ethnic Customers Lynn Eunjung Kwak, Ohio University, US Jane Z. Sojka, Ohio University, US 120. The Difference of Consumer Evaluations to Commercial Areas between Japan and Hong Kong Shohei Aoyama, Kyoto Institute of Technology, Japan Guoxiang Yuan, the Hong Kong Polytechnic University, China Moe Ikegami, Kyoto Institute of Technology, Japan Moeko Ota, Kyoto Institute of Technology, Japan Kazuko Sakamoto, Kyoto Institute of Technology, Japan 121. Does Retailtainment Lead To Apparel Shopping Value In The Department Stores? Eun Byeol Chae, Chungbuk National University, Korea Xing Yang, Chungbuk National University, Korea Eun Young Kim, Chungbuk National University, Korea Eun Joo Park, Dong-A University, Korea 122. Profiling Chinese Shoppers at a Mall In Beijing Hong Yu, Ryerson University, Canada 124. Canceled by author A CULTURAL COMPARISON OF U.S. AND SOUTH KOREAN MALE CONSUMERS' GENDER ROLE IDENTITY AND GROOMING AND CLOTHING SHOPPING Contact:yleehe@korea.ac.kr

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JGAMS and JGFM Editorial Board Meetings

13:00-14:00 (Star Light Restaurant)

Editor-in-Chief of Journal of Global Academy of Marketing Science

Junyean Moon (Hanyang University, ERICA Campus)

Editor-in-Chief of Journal of Global Fashion Marketing Eunju Ko (Yonsei University)

22

September10,2010

ConcurrentSession2:00PM3:30PM
Session4.1GlobalConsumerBehavior
2:00PM3:30PM Room:Garnet SessionChair:MichelLaroche(ConcordiaUniversity)
125. The Moderating Role of Self-Construal in Four Self-Congruity Effects Ji-Hern Kim, KAIST Business School, Korea Yong J. Hyun, KAIST Business School, Korea 126. We or Me Consumer Goods: A Cross-National Look at Self Construal and Gender In The Adoption And Use Of Products David Ackerman, California State University, Northridge, USA Christina Chung, Ramapo College of New Jersey, USA 127. The Influences of Self-Construals on Consumers Desire for Unique Products: The Mediating Roles of Uncertainty Orientation, Uncertainty Avoidance, and Susceptibility to Interpersonal Influence Jae Min Jung, California State Polytechnic University at Pomona, USA Kawpong Polyorat, Khonkaen University, Thailand Kyeong Sam Min, University of New Orleans, USA 128. The U.S Brand personality: A Sino Perspective Jos I. Rojas-Mndez, Carleton University, Canada Steven Murphy, Carleton University, Canada Nicolas Papadopoulos, Carleton University, Canada 129. Exploring Otakus Cognitive Resource Allocation Wen-Yeh Huang, Yuan Ze University, Taiwan Wen-Hao Huang, University of Illinois at Urbana-Champaign, USA Jonathan C. Ho, Yuan Ze University, Taiwan

Session4.2Innovation,DiffusionandAdoptionofHighTechnologyI
2:00PM3:30PM Room:Topaz SessionChair:SangHoonKim(SeoulNationalUniversity)
130. Attitude to Innovation, Personality, and High-Tech Service Acceptability Huiyi Lo, Yuan Ze University, Taiwan Nigel Harvey, University College London, UK 131. Subsidizing Technology: How to Succeed Domingo Ribeiro Soriano, University of Valencia, Spain Marta Peris-Ortiz, Polytechnic University of Valencia, Spain 132. Heterogeneous Effects to Ict Adoption Worldwide Tiffany Hui-Kuang Yu, Feng Chia University, Taiwan

23
133. Different Determinants at Different Times: B2b Adoption of a Radical Innovation Nicole Vowles, Metropolitan State College of Denver, USA Peter Thirkell, Victoria University of Wellington, New Zealand Ashish Sinha, University of New South Wales, Australia 455. Ontological Levels in the Knowledge Management Field Marta Peris-Ortiz, Polytechnic University of Valencia, Spain Carlos Rueda-Armengot, Polytechnic University of Valencia, Spain Salvador Vivas Lpez, University of Valencia, Spain Domingo Ribeiro Soriano, University of Valencia, Spain 135. Effects of Social Influence on Consumers' Voluntary Adoption of Innovations Previously Adopted As Gifts Sang-Hoon Kim, Seoul National University, Korea Hyun Jung Park, Seoul National University, Korea

Session4.3AdvertisingandIntegratedMarketingCommunicationI
2:00PM3:30PM Room:Nadeshik SessionChair:HyokjinKwak(DrexelUniversity,USA)
136. Background Color in Perception of Promotion Messages Mikhail Nazarov, State University Higher School of Economics, Russia 137. When Which Self Matters? The Role of Personality, Color, and Product Type on Actual and Ideal Social Self-Concept Congruities Joseph F. Rocereto, Monmouth University, USA 138. Investigating the Characteristics of Restaurant Image: An Exploratory Study Jinseo Park, Hankuk University of Foreign Studies, Korea Mi Jung Kim, Hankuk University of Foreign Studies, Korea Hyung Taek Lee, Chungbuk National Unversity, Korea 140. Resolving Contradictions in Endorser Effectiveness: A Framework for Classifying Endorser Kazuki Kubota, Keio University, Japan

Session4.4EcoMarketing
2:00PM3:30PM Room:Kikyo SessionChair:FionaMariaSchweitzer(UpperAustriaUniversityofAppliedSciences)
141. Do Women Have More Positive Attitude to Fair Trade than Men Do? Eugene Song, Hanyang University, Erica Campus, Korea Seongsoo Lee, Sun Moon University, Korea

24
142. To React or Not to React? Incumbent Response to Green Pressure: The case of the North American liquid laundry detergent industry Caroline Boivin, Universit de Sherbrooke Faculty, Canada Fabien Durif, Universit de Sherbrooke Faculty, Canada Andre-Anne Chnier, Universit de Sherbrooke Faculty, Canada 143. The Influence of LOHAS Consumers' Trust on Satisfaction and Repurchase Intention: Focused on the Organic Agricultural Products Hyoung-gil Kim, Jeju National University, Korea Hye-mi Im, Jeju National University, Korea Yong-Cheol Hwang, Jeju National University, Korea Jung-Hee Kim, Jeju National University, Korea 144. Psychological Make-Up of Korean Green Consumerism: A Path Model Analysis Jooho Kim, Myongji University, Korea Yeonshin Kim, Myongji University, Korea 145. The Role of Social Identity and Attitudes toward Sustainability Brands In Buying Behavior For Organic Products. Karen Hoogendam, Wageningen University, the Netherlands Jos Bartels, Wageningen University, the Netherlands 146. The Impact of Environmentally Relevant Variables on Pro-environmental Behaviors in the Case of Korea: The Mediating Effect of Preference for Environmental Attributes Yong-ki Lee, Sejong University, Korea Jeang-gu Choi, Sejong University, Korea Min-seong Kim, Sejong University, Korea Yoon-gih Ahn, Sejong University, Korea 147. Effect of Recession on Consumer Attitudes towards Environmentally-friendly Products Fiona Maria Schweitzer, Upper Austria University of Applied Sciences, Austria Miu Ha Kwong, the University of Hong Kong, Hong Kong Kurt Gaubinger, Upper Austria University of Applied Sciences, Austria

Session4.52010GlobalCustomerEquitySymposiumI
2:00PM3:30PM Room:Suzuran SymposiumChair:EunjuKo(YonseiUniversity)
148. Roadmap for Global Customer Equity Modeling Eunju Ko (Yonsei Unviersity) Seigyoung Auh (Thunderbird School of Global Management) 149. Developing the Global Customer Equity Modeling System Michael Hoffman (Market Trading Inc.) Kyung Hoon Kim (Changwon Natinal University) Panel Discussion: Arch G. Woodside (Boston College) C. Anthony Di Benedetto (Temple University) Barry J. Babin (Louisiana Tech University)

25
Ikuo Takahashi (Keio University) Michel Phan (ESSEC) Ralf Schellhase (University of Applied Sciences, Darmstadt)

Session4.6:CurrentIssuesinRetailManagement
2:00PM3:30PM Room:Kiku SessionChair:IkuoTakahashi(KeioUniversity)
150. Retail Market Potential in Japan: 2002 And 2007 Charles A. Ingene, Hong Kong Polytechnic University, China Ikuo Takahashi, Keio University, Japan 151. The Boundary of Cross-Buying: Its Product Category and Platform Thresholds Tsung-Chi Liu, National Cheng Kung University, Taiwan Yi-Jen Chen, National Cheng Kung University, Taiwan 152. The Influences of Price Dispersion and the Manufacturers Suggested Price on Consumers Boundaries of Acceptable Price: Expected Price as a Mediator Etta Y. I. Chen, Yuan Ze University, Taiwan Lien-Ti Bei, National Chengchi University, Taiwan 153. The Diversification of Shopping Style and an Experimental Study on Its Regulating Factors Akira Yagihashi, Keio University, Japan 273. Consumer Evaluations of Private Label Extensions: An Exploratory Study in the FMCG Categories Thomas Foscht, Karl-Franzens-University Graz, Austria Marion Brandstaetter, Karl-Franzens-University Graz, Austria Bernhard Swoboda, University of Trier, Germany Cesar Maloles, California State University, USA Andreas Strebinger, York University, Canada

Session4.7MaketinginAsiaI
2:00PM3:30PM Room:Botan SessionChair:DrBHVoon,(UniversitiTeknologiMARA)
155. Canceled by author Cross-Cultural Intelligence for Customer Relationship Excellence: Insights from Malaysia Boo Ho Voon, Universiti Teknologi MARA (UiTM), Malaysia Nagarajah Lee, Open University Malaysia, Malaysia 156. External Learning and Firm Performance in China: A Contingency View Julie Juan Li, City University of Hong Kong, Hong Kong Xiaoyun Chen, University of Macau, Macau Kevin Zheng Zhou, University of Hong Kong, Hong Kong 157. Farmers Decision to Grow Sugar Canes vs. Rice in Thailand: a Conjoint Analysis Kawpong Polyorat, Esaan Center for Business and Economic Research (ECBER), Faculty of Management Science, Khonkaen University, Thailand Upsorn Pliansinchai, Mitr Phol Sugar Cane Research Center Co., Ltd. Thailand

26
158. The Power of Social Influence on Purchasing Behavior: East- West Comparison Hari Krishna Maram, Bangalore University, India Deepa D. Singh, Bangalore University, India 159. An Investigation of Online Word-Of-Mouth Communication In A Collectivist Society: A Conceptual Framework Lin Yang, Victoria University of Wellington, New Zealand Kim-Shyan Fam, Victoria University of Wellington, New Zealand James E. Richard, Victoria University of Wellington, New Zealand 160. Are Generation Xers The Same In Hong Kong And Shanghai When It Comes To Advertising? Jayne Krisjanous, Victoria University, New Zealand Aaron Gazley, Victoria University, New Zealand Kim Fam, Victoria University, New Zealand

27

September10,2010

ConcurrentSession3:40PM5:10PM

Session5.1GlobalConsumerValues
3:40PM5:10PM Room:Garnet SessionChair:MarkCleveland(UniversityofWesternOntario)
161. Globalization, Culture, Religion, and Values: Comparing Consumption Patterns of Lebanese Muslims and Christians Mark Cleveland, the University of Western Ontario, Canada Michel Laroche, Concordia University, Canada Ranim Hallab, Concordia University, Canada 162. The Values of Elderly Consumers in Europe: The Case of the Netherlands, United Kingdom, Germany, Hungary, Portugal, Spain and Sweden Hans Kasper, Maastricht University, Maastricht Jessica Hohenschon, Maastricht University, Maastricht Josee Bloemer, Radboud University Nijmegen, Netherland 163. Driving the Value Premium Thorugh Cultural, Symbolic, Economic and Social Capital Management Goran Vlasic, Bocconi University, Milan, Italy and University of Zagreb, Croatia Josef Langer, University of Klagenfurt, Austria Tanja Kesic, University of Zagreb, Croatia 164. Authors have to submit the paper for the proceedings!!!! The Effect of Aesthetic/Functional Cues on Psychological/Economical Perceived Value and Repurchase Intention about Jean brands: Cross Cultural Comparison among South Korea, United States, and France Eunju Ko, Yonsei University, Korea Mia Lee, Yonsei University, Korea Minyoung Lee, University of Kentucky, USA Michel Phan, ESSEC Business School, UK Yoosin Hann, London School of Economics and Political Science, UK 165. How Valuable Are Cultural Values for International Market Segmentation? Ralf Terlutter, University of Klagenfurt, Austria Sandra Diehl, University of Klagenfurt, Austria

Session5.2Innovation,DiffusionandAdoptionofHighTechnologyII
3:40PM5:10PM Room:Topaz SessionChair:KunHuangHuarng(FengChiaUniversity)
169. Signaling Quality with New Product Preannouncements: Vaporware and the Role of Reference Quality Heonsoo Jung, Konkuk University, Korea 167. Software Product Development Decision-Making Model from the Persoectives of System Dynamics and Project Management Chin-Huang Lin, Chung Hua University, Taiwan Han-Yi Chen, Chung Hua University, Taiwan Yu-Chieh Chen, Chung Hua University, Taiwan Hsiu-Ju Wu, Chung Hua University, Taiwan

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168. Innovative Capabilities: Their Drivers and Effects on Current and Future Performance Ana Lisboa, ESTG/Instituto Politcnico de Leiria, Portugal Dionysis Skarmeas, Athens University of Economics & Business, Greece Carmen Lages, ISCTE Business School/IUL, Portugal 170. A Comparative Study to Classify ICT Development among Countries Kun-Huang Huarng, Feng Chia University, Taiwan 171. A Study on Technology Readiness and Post-Adoption Behavior Minhee Son, Home Customer Strategy BU, KT, Korea Kyesook Han, Yuhan University, Korea

Session5.3GlobalProductInnovationManagementI
3:40PM5:10PM Room:Nadeshik SessionChair:SeigyoungAuh(ThunderbirdSchoolofGlobalManagement)
172. Global Innovation Diffusion: The Influence of Institutional Factors on the Adoption of Foreign Technologies Goksel Yalcinkaya, University of New Hampshire, USA Sengun Yeniyurt, Rutgers University, USA Roger Calantone, Michigan State University, USA 173. An Exploration of New Product Development Performance as a Missing Link between Market Orientation and Organizational performance Seongho Kang, Yonsei University, Korea Sunmee Choi, Yonsei University, Korea Heungsoo Park, Yonsei University, Korea Jeong Woo, Yonsei University, Korea 175. A Study on the Purchase Decisions of Convergence Products: A Focus on the Consumer Perception of Functionalities Sungkyu Lee, Korea University, Korea Jong-Ho Lee, Korea University, Korea Tony C. Garrett, Korea University, Korea 176. Does Intra-Firm Diffusion of Innovation Lead to Inter-firm Relationship Benefits? The Cases of InnovationProviders and Adopters Namwoon Kim, Hong Kong Polytechnic University, Hong Kong Jae H. Pae, Ewha Womans University, Korea Jeong Eun Park, Ewha Womans University, Korea 177. Enhanced Product Innovation by Data Mining Inspired Sensory Mapping Algorithm Udi E. Makov, University of Haifa, Israel M. Ben-Assor, University of Haifa, Israel Sam Saguy, the Hebrew University of Jerusalem, Israel 174. The Influence of Technology Converging Patterns on Consumer Acceptance Heonsoo Jung, Konkuk University, Korea Jun Taeyeol, Konkuk University, Korea

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Session5.4MappingStrategicThinkinginMarketingI
3:40PM5:10PM Room:Kikyo SessionChair:RogerMarshall(AucklandUniversity)
178. Integrating Strategic Thinking and Simulation into Marketing Strategy: Seeing the whole system Margherita Pagani, Bocconi University, Italy Peter Otto, Union Graduate College, USA 179. Strategic Versus Marketing Orientation in a Changing Context: An Empirical Study from Health Industry in Urban China Jie Meng, University of New South Wales, Australia Roger A. Layton, University of New South Wales, Australia 180. Is key Account Management Too Focused On Commercial Performance? A Cognitive Mapping Application for the Banking Sector Fabien DURIF, University of Sherbrooke, Canada Bndicte Geay, University of Sherbrooke, Canada Raoul Graf, Universit du Qubec Montral, Canada 181. Marketing Strategy-Specific Practices and the Competitive Success of New Zealand Firms 1997 2007 Ron Garland, University of Waikato, New Zealand Roger Brooksbank, University of Waikato, New Zealand 182. Antecedents and Outcomes of Strategic Thinking Byeong-Joon Moon, Kyung Hee University, Korea 220. Communication and Product Line Design with Dual Channels I-Huei Wu, National Taiwan Normal University, Taiwan Shan-Yu Chou, National Taiwan University, Taiwan Chyi-Mei Chen, National Taiwan University, Taiwan Ning-Hsiu Su, Chunghwa Telecom Company, Taiwan 184. The Effects of Communication Behavior by Cultural Dispostion and Distance in International Strategic Alliance: Comparison between Korean and Us Companies Jong-Kuk Shin, Pusan National University, Korea Min-Sook Park, Pusan National University, Korea Min-Kyung Moon, Pusan National University, Korea

Session5.5MarketinginGeneralI
3:40PM5:10PM Room:Shobu SessionChair:BongSup,Shin(KyungheeCyberUniversity)
305. A Conceptual Framework of Value Creation in Event Tourism Pi-Feng Hsieh, Takming University, Taiwan Chung-Shing Lee, Pacific Lutheran University, USA 186. Short Term vs. Long Term Brand Management Perspective Ram Herstein, Ruppin Academic Center, Israel Moti Zwilling, Ben-Gurion University of the Negev, Israel

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187. Knowledge Management and Marketing Project Performance: The Moderating Effect of the Interactive Use of Management Control Systems (MCS) Cheng-Tsung Lu, Feng Chia University, Taiwan, R.O.C Dauw-Song Zhu, National Dong Hwa University, Taiwan, R.O.C 188 The Middle East Region Brand Effect Keith Dinnie, Temple University Japan Campus, Japan T.C. Melewar, Zurich University of Applied Sciences, Switzerland Ghazali Musa, University of Malaya, Malaysia 189. Appropriating a Sport Brand in Building Their Own Identity: A Case Study of Young French Canadians and the Montreal Canadiens Hockey Club Bernard Korai, Universit Laval, Canada Andr Richelieu, Universit Laval, Canada 190. Brand Personality Congruity between Customer and Retailing Store Myung-sik Byun, Jangan University Bong-Sup Shin, Kyunghee Cyber University

Session5.6MarketingStrategyintheInternationalContext
3:40PM5:10PM Room:Shobu SessionChair:EleriRosier(CardiffUniversity)
191. Dynamic Capabilities in a Turbulent Market Environment: Empirical Evidence from International Retailers in China CAO Lanlan, Rouen Business School (ESC Rouen), France 192. An Exploratory UK Study of Rapidly Internationalizing SMES David Crick, Victoria University, UK 193. Resources and performance of International Joint Ventures: a Tripartite Model Changsu Kim, Sogang University, Korea Wu Zhan, the University of Sydney, Australia Krishna Erramilli, Illinois Institute of Technology, USA 194. Competitive Positioning Strength: Market Measurement Sandra J. Burke, University of Technology, Sydney, Australia 195. What Makes A Non-Innovative Organisation Innovative? A Case Study of Two Services Providers Zhongqi Jin, University of Middlesex, United Kingdom Jyoti Navare, University of Middlesex, United Kingdom

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Session5.7MaketinginAsiaII
3:40PM5:10PM Room:Botan SessionChair:LaszloJozsa(SechenyiIstvanUniversity)
196. Television Product Placement Strategy in Thailand and the UK Rungpaka Amy Tiwsakul, University of Surrey, United Kingdom Chris Hackley, Royal Holloway University of London, United Kingdom 197. Offensive Products Advertising In Malaysia Ernest Cyril de Run, Universiti Malaysia Sarawak, Malaysia Kim-Shyan Fam, Victoria University of Wellington, New Zealand Aaron Gazley, Victoria University of Wellington, New Zealand Jayne Krisjanous, Victoria University of Wellington, New Zealand 198. Cultural Implications of Marketing Strategy Decisions in Asia Adam Acar Kitaoka, Kobe City University of Foreign Studies, Japan Jeevan Madhusanka Premasara, International University of Japan, Japan Joshua Smith Glen, International University of Japan, Japan 199. Chinese Generation Ns Acceptance of New Media Ads Jianyao Li, Sun Yat-Sen University, China Fang Liu, the University of Western Australia, Australia 200. Psychographic Variables Influencing Deal Proneness Jzsa, Lszl, Szchenyi Istvn University, Hungary Keller, Veronika, Szchenyi Istvn University, Hungary 201. The Influence of Consumer Ethnocentrism and Self-Image Congruence on the Local Brand Preference: A Comparison among Japan, Korea and Taiwan Shih-Tung Shu, National Kaohsiung Fist University of Science and Technology, Taiwan Stephen Strombeck, Handong Global University, Korea Chia-Ling Hsieh, National Kaohsiung Fist University of Science and Technology, Taiwan

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September10,2010

ConcurrentSession5:20PM6:50PM
Session6.1GlobalCulturalChange
5:20PM6:50PM Room:Garnet SessionChair:SeongYeonPark(EwhaWomansUniversity)
202. Cultural Adaptation Models among US Ethnic Consumers: Cluster Formation and Validation Chang-Hoan Cho, Yonsei University, Korea Ju Young Kang, University of Minnesota, USA 203. Anything but Food: Acculturation and Food Consumption Practices amongst Chinese Students in the UK Benedetta Cappellini, Royal Holloway University of London, UK Dorothy Aiwan Yen, University of Worcester, UK 204. The Effects of Ethnic Identity and Acculturation in Purchases of Host Country Products Mahestu N Krisjanti, Atma Jaya Yogyakarta University, Indonesia Fang Liu, University of Western Australia, Australia Dick Mizerski, University of Western Australia, Australia 205. Is Preventional Feeling Really Important For Collectivist Culture?: Self-Regulatory Emotions In Ethnic Food Consumption Kyunghee Bu, Kwangwoon University, Korea Donghoon Kim, Yonsei University, Korea Jungmin Son, Yonsei University, Korea 206. Understanding Cosmopolitan Consumers: A Four-Country Study Sung-Joon Yoon, Kyonggi University, Korea Hugh M. Cannon, Wayne State University, USA Attila Yaprak, Wayne State University, USA

Session6.2Innovation,DiffusionandAdoptionofHighTechnologyIII
5:20PM6:50PM Room:Topaz SessionChair:SanjitSengupta(SanFranciscoStateUniversity)
207. Country-of-Origin Effects and Determinants of Industrial Brand Equity in International B2B Markets Yi-Min Chen, National University of Kaohsiung, Taiwan Yi-Fan Su, National University of Kaohsiung, Taiwan Feng-Jyh Lin, Feng Chia University, Taiwan 208. The Adoption of Sustainable Solutions in the Automative Sector: The Case of Natural Gas Vehicles Klaus-Peter Wiedmann, Leibniz University of Hannover, Germany Nadine Hennigs, Leibniz University of Hannover, Germany Lars Pankalla, Leibniz University of Hannover, Germany Martin Kassubek, Leibniz University of Hannover, Germany Barbara Seegebarth, Leibniz University of Hannover, Germany

33
209. The Global Marketing Stragegy Conceptualization Model of High Tech Markets in Taiwan Chih-Wen Wu, National Chung Hsing University, Taiwan 210. Technological Expectation and Consumer Preferences for Product Form: A Strategic Role of Product Modularity Seh-Woong Chung, Singapore Management University, Singapore Jin K. Han, Singapore Management University, Singapore Yong Seok Sohn, Kyung Hee University, Korea 211. The Effect of Social Network Properties on Customer Value: Gift-Giving Of Online Digital Products Young-Hyuck Joo, Hansung University, Korea Yunsik Kim, Hansung University, Korea Sukjoon Yang, Sangmyung University, Korea 212 Antecedents to Radical Product Innovation Capability: Literature Review and Implications Stanley F. Slater, Colorado State University, USA Jakki J. Mohr, University of Montana, USA Sanjit Sengupta, San Francisco State University, USA

Session6.3GlobalMarketing,InnovationandConsumerChoice
5:20PM6:50PM Room:Nadeshik SessionChair:FelicitasEvangelista(UniversityofWesternSydney)
213. A Thoery of E-Coupon Strategy with Asymmetric Information I-Huei Wu, National Taiwan Normal University, Taiwan Chyi-Mei Chen, National Taiwan University, Taiwan Shan-Yu Chou, National Taiwan University, Taiwan 214. Success Strategies in Declining Industries A Case Survey Antti Sihvonen, Aalto University, Finland Mirva Peltoniemi, Aalto University, Finland Henrikki Tikkanen, Aalto University, Finland Jaakko Aspara, Aalto University, Finland Joel Hietanen, Aalto University, Finland 215. Can High-Equity Global Brands Ride out Innovation Downfall Better? An Investigation of the Exacerbating Factors of Product Innovation Failure from a Consumer Perspective Shuling Liao, Yuan Ze University, Taiwan Colin Cheng, Yuan Ze University, Taiwan 216. Building Export Marketing Capabilities through Learning Felicitas Evangelista, University of Western Sydney, Australia Lancy Mac, University of Macau, SAR China 217. Internet Usage, Internet Marketing Intensity and International Marketing Growth Shane Mathews, Queensland University of Technology, Australia Constanza Bianchi, Queensland University of Technology, Australia

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218. Measuring Heterogeneous Preference Structures with Adaptive Choice-Based Conjoint Frank Liess, University of Hohenheim, Germany Markus Voeth, University of Hohenheim, Germany 219. Canceled (Not submitted) Changing Face of MarketingSucceeding In the Era of Complexity and Uncertainty R.S. Sathyanarayanan (Xvavier Institute of Management and Enterpreneurship) Contact: snarayanan22@gmail.com

Session6.4MappingStrategicThinkinginMarketingII
5:20PM6:50PM Room:Kikyo SessionChair:JunyeanMoon(HanyangUniversity)
183. The Effect of Forgiveness on Relational Performance in the Purchasing Of Business Services Jeonpyo Noh, Yonsei University, Korea Jeansei Kim, Yonsei University, Korea 221. The Relationship between Marketing Metrics and Business Performance: An Empirical Study Johanna Frsn, Aalto University School of Economics, Finland Henrikki Tikkanen, Aalto University School of Economics, Finland 222. Competitive Conjecturing as a Capability: A Conceptualization and Study of Its Performance Payoffs Lewis Lim, Nanyang Technological University, Singapore 223. Hotel Marketing Strategies in Turbulent Times: Path Analysis of Strategic Decisions Drew Martin, University of Hawaii at Hilo.USA Mark Isozaki, Distribution Marketing Starwood Hotels & Resorts Asia Pacific, USA 224. The Purchase Intention of Premium Private Label Products Jong-Ho Lee, Korea University, Korea Kyesook Han, Yuhan College, Korea Sungkyu Lee, Korea University, Korea 225. Consumers Awareness of Green Marketing for Corporate Image and Purchase Intention at the Department Stores Eunju Ko, Yonsei University, Korea Eun Young Kim, Chungbuk National University, Korea Yoo Kyung Hwang, Yonsei University, Korea

Session6.5ConsumerBehaviorinChineseContext
5:20PM6:50PM Room:Suzuran SessionChair:SiqingPeng(PekingUniversity,China)
226. The Impact of Country of Origin and Product Familiarity on Chinese Consumers Purchase Intentions: Exploring the Case of Dietary Supplements So Won Jeong, the Ohio State University, USA Jae-Eun Chung, the Ohio State University, USA

35
Leslie Stoel, the Ohio State University, USA 227. Lonely Are the Brave: Effects of Social Exclusion on Consumer Risk-Taking Echo Wen Wan, University of Hong Kong, Hong Kong Yuwei Jiang, Hong Kong Polytechnic University, Hong Kong Rod Duclos, Hong Kong University of Science and Technology, Hong Kong 228. Understanding Chinese Consumer Behavior Regarding New Products Franziska Goetze, University of Technology Berlin, Germany Volker Trommsdorff, University of Technology Berlin, Germany 229. Chinese Consumer Attitudes Regarding Print Ads Utilizing Western Style Sex-Appeal Mengjiao Allie Shi, Franklin & Marshall College, USA Jeffrey Podoshen, Franklin & Marshall College, USA 230. Chinese Subjective Concern of Marketing Strategies: A Survey of the Consumer Behavior in Hong Kong Thomas Wai-kee Yuen, Hong Kong Shue Yan University, Hong Kong Winnie Wan-Ling CHU, Hong Kong Shue Yan University, Hong Kong

Session6.6BeautyBusinessandMedicalTourismManagement
5:20PM6:50PM Room:Shobu SessionChair: KiNamJin(YonseiUniversity)
231. The Strategy of Space Design Marketing For the Emotional Experiential Brand Communication Seyun an, Yonsei University, Korea Hyunsoo Lee, Yonsei University, Korea JuYeon Kim, Seoul Digital University, Korea 232. The City Development Strategy for City Marketing Based On Gis Seulhae Lee, Yonsei University, Korea Juhyun Lee, Yonsei University, Korea Hyunsoo Lee, Yonsei University, Korea 233. A Study on Md Structure On The Basis Of the Demographic Data Min A Lee, Yonsei University, Korea Ju Yeon Kim, Seoul Digital University, Korea 234. Space Design Using Interactive Information Technology as Marketing Strategy Suyeon Cho, Yonsei University, Korea Yunjae Lee, Yonsei University, Korea 235. 1A Japanese Tourists Attitude towards Medical Tourism in Korea Kinam Jin, Yonsei University, Korea 236. 1A Medical Tourism and Cultural Competence Kinam Jin, Yonsei University, Korea Jinjoo Kim, Yonsei University, Korea

36
237. 1A Beauty and Wellbeing Business for Global Tourism Myoungza Shin, Daejon Health Science College, Korea

Session 6.7 Marketing Orientation in Emerging Economies

5:20PM-6:50PM Room: Botan Session Chair: Jzsef Bercs (Corvinus University of Budapest)
238. The Importance of Market Orientation in the Banking Industry: The Ghanaian Case Robert A. Opoku, King Fahd University of Petroleum &Minerals, Saudi Arabia Vincent B. Essien, Ghana Commercial Bank, Ghana 239. Market Orientation and Business Culture in Eastern Germany Erik A. Borg, Sodertorn University, Sweden Renate Akerhielm, Sodertorn University, Sweden Frank-Michael Kirsch, Sodertorn University, Sweden 240. Interaction Effects of Integrated Market Orientation and Entrepreneurship on Innovation and Customer Value: An Empirical Study in The Indonesian Context Hanny Nasution, Monash University, Australia Felix Mavondo, Monash University, Australia 241. Creating a Market Orientation: Understanding the Role of Organisational Culture Yu Hui Gao, Dublin City University, Ireland Mengxia Zhang, Capital University of Economics and Business, China 242. Customer-Oriented Marketing Strategies: The Transformation of Two Manufactures in Taiwan Wang-Yin Ruan, National Taichung University, Taiwan Phil Yihsing Yang, National Taichung University, Taiwan 243. Four Orientations as Organizational Resources and Corporate Culture as Drivers of Organizational Performance Gbor Nagy, Corvinus University of Budapest, Hungary Jzsef Bercs, Corvinus University of Budapest, Hungary

37

Invited Fashion Show: 19:00-19:30 (Akebono Room) A Window to the Environment - Designed by Key-Sook Geum (Hongik University) - Voluntary Models: Arch G. Woodside (Boston College) Graham Hooley (Aston University) Charles R. Taylor (Villanova University) C. Anthony Di Benedetto (Temple University) Leslie Burns (Oregon State University) David Bell (Wharton School) Drew Martin (University of Hawaii at Hilo) Maria Kniazeva (University of San Diego) Barry J. Babin (Louisiana Tech University) Elyette Roux (Aix-Marseille Universit) Michel Laroche (Concordia University) Michel Phan (ESSEC) Marko Sarstedt (Ludwig-Maximilians-University of Munich) Eleri Rosier (Cardiff University) Sandra Diehl (University of Klagenfurt) Gouxin Li (Harbin Institute of Technology) Eunju Ko (Yonsei University) Seong-Yeon Park (Ewha Womans University) Eun Joo Park (Dong-A University) Jeonghye Choi (Yonsei University) Tony Garrett (Korea University) Mrs. Kap-Young Jeong - All of money from auction of presented clothings will be donated for environmental causes. Conference Dinner: 19:30-21:00 (Akebono Room) Cultural Marketing: Contemporary Dancing 21:00-21:20 (Akebono Room) - Art Director and Concept by Haewon Han (Kyunghee University) - Choreography and Dancers: Hwa Suk Lee (Chonbuk National University) Youngmee Kim (Seowon University) Heejung Suh (Sejong University) - Sound Design: Jaeduk Kim (Sungkyunkwan University) - Costumes: Jinsook Oh (Cheongju University)

38

September11,2010

ConcurrentSession08:00AM09:30AM

Session7.1GlobalOnlineandServicesStrategies
08:00AM09:30AM Room:Garnet SessionChair:JoseI.RojasMendez(CarletonUniversity)
244. Web Site Localization in the Chinese Market Nitish Singh, Saint Louis University, USA Mike Chen-ho Chao, Baruch College of The City University of New York, USA Chin Chun (Vincent) Hsu, University of Nevada, Las Vegas, USA 245. Online Game Characters Influence on Brand Trust: Type Yung Kyun Choi, Dongguk University-Seoul, Korea Sukki Yoon, Bryant University, USA Heather P. Lacey, Bryant University, USA Self-Disclosure, Group Membership, and Product

246. A Cross-Cultural Study on Consumer Evaluations of Mobile Advertising Fang Liu, the University of Western Australia, Australia Yong Zhang, Hofstra University, USA Jianyao Li, Sun Yat-Sen University, China Doina Olaru, the University of Western Australia, Australia 247. What Service Features Do Senior Tourists Care about In Outbound Group Package Tours: Taiwan vs. China Kuo-Ching Wang, National Taiwan Normal University, Taiwan Ai-Ping Ma, Beijing International Studies University, China Po-Chen Jao, Chinese Culture University, Taiwan Mei-Ting Hsu, Chineses Culture University, Taiwan Ching-Wen Lin, National Chiayi University, Taiwan 248. Why Such A Smell in This Store? The Negative Effects of Ambient Scents on Consumers Skepticism about Retailers Motives Renaud Lunardo, Troyes Champagne School of Management, France 249. Cultural Metaphors: Enhancing Consumer Pleasure In Global Servicescapes Esi Abbam Elliot, University of Illinois at Chicago, USA Joseph Cherian, University of Illinois at Chicago, USA Hernan Casakin, Ariel University Center of Samaria, Israel

39

Session7.2AdvancingResearchMethodsinMarketingIII
08:00AM09:30AM Room:Topaz SessionChair:Xiang (Robert) Li(UniversityofSouthCarolina)
250. The Development and Validation of a Customer Value Co-Creation Behavior Scale Youjae Yi, Seoul National University, Korea Taeshik Gong, Seoul National University, Korea 241. Translating: Between Survey Answer Formats Sara Dolnicar, University of Wollongong, Australia Bettina Grn, Institute for Statistics and Mathematics, Wirtschaftsuniversitt Wien, Vienna, Austria, and Institute for Innovation in Business and Social Research (IIBSoR), University of Wollongong, Australia 252. Survey John F. Gaski, University of Notre Dame, USA 253. Multi-Sensory Sculpting (MSS): Eliciting Embodied Brand Knowledge via Three-Dimensional Metaphors Sylvia von Wallpach, Innsbruck University School of Management, Austria Maria Kreuzer, Innsbruck University School of Management, Austria 254. Development of a Scale for Assessing the Model of Necessary Evils Alan J. Dubinsky, Sogang University, St. Catherine University, Purdue University, Korea, U.S.A Juyoung Kim, Sogang University, Korea Sanghyun Lee, Dongguk University-Seoul, Korea 255. A New Angle on Measurement in Marketing in the 21st Century: Theoretical Underpinnings and Empirical Examples Thomas Salzberger, Wirtschaftsuniversitt Wien, Austria Monika Koller, Wirtschaftsuniversitt Wien, Austria

Session7.3MarketingEducationII
08:00AM09:30AM Room:Aoi SessionChair:RalfSchellhase(UniversityofAppliedScienceDarmstadt)
256. Marketing Australian Higher Education in China: Factors Influence Chinese Students Choice of Universities Moli Jasmine Yang, CQ University, Australia Stephen Sili Lin, ABC Immigration and Education Consultants, Australia 257. At-Risk Students In Singapore: What Reasons Do They Give For Failing? Angela R. Dobele, RMIT University, Australia Foula Kopanidis, RMIT University, Australia Michael Gangemi, RMIT University, Australia 258. Indian Students Motivations for Studying In Chinese Higher Education: Understanding Indian Students Decision-Making in the Selection of a Medical Education Stephen Sili Lin, ABC Immigration and Education Consultants, Australia Moli Jasmine Yang, CQ University, Australia

40
259. Canceled by author (08-06-2010) A New Paradigm for Marketing Education in Gcc Coutries: Reflections on E-Learning Syed Aziz Anwar, Hamdan Bin Mohammed e-University, United Arab Emirates 260. Investigating the Role of Demographic and Socio Economic Factors in Undergraduate StudentS Choice of Academic Programs Foula Z. Kopanidis, RMIT University, Australia 261. Canceled by author GLOBAL MARKETING EDUCATION: A LIVE REPORTER AS AN ALTERNATIVE TO STUDY ABROAD Contact: habrookshirej@missouri.edu 262. What, Who and How Affects the Evaluation of Conference Francisco Mas-Ruiz, Alicante University, Spain Aurora Caldern-Martnez, Alicante University, Spain Enar Ruiz-Conde, Alicante University, Spain Josefa Parreo-Selva, Alicante University, Spain

263. Teaching in China The Example of a Summer School

Ralf Schellhase, University of Applied Sciences, Darmstadt, Germany Wen Xiaozheng, XUPT, Xian, China Zhang Li XUPT, Xian, China

Session7.4WOM,ConsumerGeneratedContents
08:00AM09:30AM Room:Sumire SessionChair:YutakaHamoka(KeioUniversity)
264. Factors Affecting Tourists Behavioural Intentions Online: The Case of Tourism in Egypt. Samaa Taher Attia, British University in Egypt (BUE), Egypt 265. Electronic Word-of-Mouth (E-WOM): Internet Usage Motivations Jos Lus Abrantes, Instituto Politcnico de Viseu, Portugal Cludia Seabra, Instituto Politcnico de Viseu, Portugal Cristiana Raquel Lages, Loughborough University Business School, UK Chanaka Jayawardhena, Loughborough University Business School, UK 266. Persuasion Effect of E-WOM: The Impact of Involvement and Ambiguity Tolerance Chih-Chien Wang, National Taipei University, Taiwan Yi-Ting Wang, National Taiwan University, Taiwan 267. Will You Listen To The Strangers Comments? The Effect of Online Product Reviews From Je-Se Perspective Ying Ding, Peking University, China 268. Why Do People Post On Business Blogs? Masae Kei, Keio University, Japan Yutaka Hamaoka, Keio University, Japan

41
269. Content Analysis of Online Co-Design Communicty Interactions: A Case Study of Crowd-Sourced Threadless Juanjuan Wu, University of Minnesota, USA Cara Damminga, University of Minnesota, USA Kim K. P. Johnson, University of Minnesota, USA Hye-Young Kim, University of Minnesota, USA

Session7.5NewPerspectivesforRetailManagement
08:00AM09:30AM Room:Hagi SessionChair:ChizuruNishio(UniversityofTsukuba)SessionChair
304. Heterogeneity of Brand Commitment and Its Relationship with Brand Loyalty Takashi Teramoto, The Distribution Economics Institute, Japan Chizuru Nishio, University of Tsukuba, Japan 270. SSM: Social Supermarket A New Type of Retailer? Christina Holweg, WU Vienna University, Austria Eva Lienbacher, WU Vienna University, Austria Peter Schnedlitz, WU Vienna University, Austria 271. Crime Prevention in Retail Stores: An Empirical Analysis Sami Kajalo, Aalto University, Finland Arto Lindblom, Aalto University, Finland 272. Stressed But Still Healthy? : Investigating the Relationship between Stress and Health Orientation in OnThe-Go Consumption Tabea Huneke, European Business School (EBS), Germany Tobias Schfers, European Business School (EBS), Germany Sabine Mller, European Business School (EBS), Germany

154. The Effect of CRM Programs and Customer Equity on Managing Loyal Customer in Retail Industry Shu-Tzu Huang, National Kaohsiung First University of Science and Technology, Taiwan Yin-Chiech Hsu, National Kaohsiung First University of Science and Technology, Taiwan

Session7.6MaketinginAsiaIII
08:00AM09:30AM Room:Kiku SessionChair:CatherynKhooLattimore(TaylorsUniversityCollege,LakesideCampus)
276. A Crisis Is the Turning Point: A Preliminary Study of the Cooperation between Local Film Producer and Hollywood Majors in Distribution or Pre-Production Investment Yu-Yin Hsieh, Shih-Hsin University, Taiwan Min-Ping Kang, National Taiwan Normal University, Taiwan Yi-Lin Lin, Shih-Hsin University, Taiwan

42
277. Export Marketing Resources, Export Competitive Advantage, And Export Performance: A Theoretical Framework and Empirical Analysis Anon Khamwon, Victoria University of Wellington, New Zealand Val Lindsay, Victoria University of Wellington, New Zealand Nicholas Ashill, Victoria University of Wellington, New Zealand 278. What Kinds of The CEO Successor Can Make Marketing Success? Suechin Yang, Tamkang University, Taiwan Chiayu Tu, Ming Chuan University, Taiwan 279. A Birds Eye View of Business Communication Patterns in Asia: Negotiation Styles and Compliance Gaining Strategies Examined Adam Acar Kitaoka, Kobe City University of Foreign Studies, Japan Hideo Kobayashi, Kinki University, Japan 280. Like It or Not: Ad Likeabilityand Dislikeability In Asia Aaron Gazley, Victoria University, New Zealand Jayne Krisjanous, Victoria University, New Zealand Kim Fam, Victoria University, New Zealand Reinhard Grohs, University of Salzburg, Austria

Session7.7SpecialSession:Branding and Sports Marketing: An International Perspective

08:00AM09:30AM Room:Cliford SessionChair: Andr Richelieu (Universit Laval)
Michel Desbordes (ISC School of Management)

604. The Internationalization of Sports Teams as Brands Andr Richelieu, Universit Laval, Canada
The Key Role of Stadiums and Arenas in Delivering Sport Events Michel Desbordes, ISC School of Management, France Sporting Mega-Events and the Proliferation of Ambush Marketing: A Typology of Strategies Simon Chadwick, CIBS, Conventry University, UK Nicholas Burton, CIBS, Conventry University, UK Fans Reactions toBranding Strategies for Professional Sports Teams Frank Pons, Universit Laval, Canada Mehdi Mourali, University of Calgary, Canada Lionel Maltese, Euromed Marseille- Universit Paul Cezanne, France

43

September11,2010

ConcurrentSession9:40AM11:10AM
Session8.1GlobalMarketingStrategies
09:40AM11:10AM Room:Garnet SessionChair:EmmanuelCheron(SophiaUniversity)
281. How Host Country Consumers Respond To A Cross-Border Acquisition? Evidence from an Emerging Market Cher-Min Fong, National Sun Yat-Sen University, Taiwan Chun-Ling Lee, National Sun Yat-Sen University, Taiwan Yanzhou Du, Nankai University, China 282. Market Orientation and Organizational Performance: A Comparison between Korean and American Students Geon-Cheol Shin, Kyunghee University, Korea Joon Seok Kim, Kyunghee University, Korea 283. The Effect of Corporate Social Responsibility on Customer Outcomes: The Moderating Role of Culture Boris Bartikowski, Euromed Management Marseille, France Gianfranco Walsh, University of Koblenz-Landau, Germany 284. How Negative Celebrity Publicity Influences Consumer Attitudes: The Mediating Role of Moral Reputation Lianxi Zhou, Brock University, Canada Paul Whitla, Lingnan University, China 285. How Consumers Consume Celebrities: A Need-Gratification Model and an Inter-Generational Analysis Terri H. Chan, the University of Hong Kong, China Caleb H. Tse, the University of Hong Kong, China Kineta Hung, Hong Kong Baptist University, China

Session8.2AdvancingResearchMethodsinMarketingVI
09:40AM11:10AM Room:Topaz SessionChair:SonjaGensler(UniversityofGroningen)
286. A Comparison of Different Methods to Separate Treatment from Self-Selection Effects: The Case of Online Banking Sonja Gensler, University of Groningen, the Netherlands Peter Leeflang, University of Groningen, the Netherlands Bernd Skiera, University of Frankfurt, Germany 287. Is the Use of Two-Tailed Testing for Directional Research Hypotheses Tests Legitimate? Hyun-Chul Cho, Hanyang University, Korea Shuzo Abe, Waseda University, Japan

44
288. Understanding WAP-enabled Mobile Advertising: A Dual Routes Model with the Moderating Effect of User Experience Byunghwa Yang, Gyeongju University, Korea Youngchan Kim, Yonsei University, Korea Changjo Yoo, Dongguk University, Korea 289. Bayesian Network Approach to Examining Key Success Factors of Mobile Games Sang-Hoon Kim, Seoul National University, Korea Hyun Jung Park, Seoul National University, Korea 290. Sample Identification and Selection: A Combinatorial Optimization Based Approach Robyn L. Raschke, University of Nevada, USA Anjala S. Krishen, University of Nevada, USA Pushkin Kachroo, University of Nevada, USA Pankaj Maheshwari, University of Nevada, USA 291 Improving Learning by Design Interpolation over Small Samples of One or More Brett Collins, AUT University, New Zealand 292. Canceled by author CASE STUDY RESEARCH IN NEW SERVICE DEVELOPMENT: Contact: emplak@econ.auth.gr Contact: Ana.canhoto@henley.reading.ac.uk

Session8.3BtoBandIndustrialMarketingI
09:40AM11:10AM Room:Aoi SessionChair:SangLinHan(HanyangUniversity)
22. Creating Fortune through Indian B2B Buyer Behaviour Sanjeev Bahadur, Birla Institute of Technology, India S.L.Gupta, Birla Institute of Technology, India B.K.Jha, Birla Institute of Technology, India Hitesh Gupta, Birla Institute of Technology, India 23. Do Industrial Retailers Value B2b Brands? An Empirical Analysis Andreas Hinterhuber, Katholische Universitt Eichsttt-Ingolstadt, Germany 24. Enhancing Innovation and Business Performance through Supplier Collaboration: Perspectives from Vulnerable High Technology Firms Gregory J. Brush, University of Auckland Business School, New Zealand 25. The Effects of Utilizing Industry-Academia Collaboration Network and Relationship Bond on the Acquisition of Technological Knowledge and Performance Hyung-Shik Jung, Chosun University, Korea Youngshim Kim, Chosun University, Korea Seoung-Yup Yeom, Chosun University, Korea 26. Multi-Stage Marketing Overcoming Uncertainties in B2b Markets Michael Kleinaltenkamp, Freie Universitaet Berlin, Germany

45
Matthias Classen, Freie Universitaet Berlin, Germany Andreas Fischer, Freie Universitaet Berlin, Germany

Path Dependence in B2B Relationships Raphael J. Mallach, Freie Universitaet Berlin, Germany Michael Kleinaltenkamp, Freie Universitaet Berlin, Germany 27. B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach Maria Sarmento, University of Minho, Portugal Cludia Simes, University of Minho, Portugal Minoo Farhangmehr, University of Minho, Portugal

Session8.4CrossMediaMarketing/WOM,ConsumerGeneratedContents
09:40AM11:10AM Room:Sumire SessionChair:SandraDiehl(AlpenAdriaUniversityofKlagenfurt)
293. I Dont Like Commercials, but This IsnT One Martin K.J. Waiguny, Alpen-Adria University Klagenfurt, Austria Ralf Terlutter, Alpen-Adria University Klagenfurt, Austria 294. Classification of Media-Based and Non Media-Based Influence Factors on Consumer Purchasing Behavior An Empirical Investigation Using the Diary Method Sandra Diehl, Alpen-Adria University Klagenfurt, Austria Ralf Terlutter, Alpen-Adria University Klagenfurt, Austria 295. The Catalyzing Connection between Communication and Consumption Adam Acar Kitaoka, Kobe City University of Foreign Studies, Japan Roy A. Johnson Jr., Baruch College, USA 296. Monetizing Storytelling Commercializing Media as Services Erik Pntiskoski, Aalto University School of Economics, Finland Henri Weijo, Aalto University School of Economics, Finland Jari Salo, Aalto University School of Economics, Finland Elina Koivisto, Aalto University School of Economics, Finland 297. Communication Effects in Mass Collaboration: Evidence from the Muji Project Hidehiko Nishikawa, Hosei University, Japan 298. Consumer Creativity: Does The Network Position Matter? Kei Ishizuka, Keio University, Japan Yen-ju Chen, Keio University, Japan Yutaka Hamaoka, Keio University, Japan 299. Canceled by author Toward User-centered Product Innovation: How Customer Interaction Affect NPD Performance? Contact:joanneyu0310@gmail.com

46

Session8.5ShoppingBehaviorandRetailManagement
09:40AM11:10AM Room:Hagi SessionChair: TsungChiLiu(NationalChengKungUniversity)
300. A Study of Customer Interaction Experience with Travel Service: The Application Of Critical Incident Technique Tsung-Chi Liu, National Cheng Kung University, Taiwan Po-Yi Hsu, National Cheng Kung University, Taiwan 301. Experiences at the Shopping Mall: Asegmentation with Latent Class Clusters in the Spanish Market Diana Gaviln, Universidad Complutense de Madrid, Spain Mara Avello, Universidad Complutense de Madrid, Spain Francisca Blasco, Universidad Complutense de Madrid, Spain Carmen Abril, Universidad Complutense de Madrid, Spain 302. What a Life Passage Means to Shopping Experience Tsung-Chi Liu, National Cheng Kung University, Taiwan Rita Wu, National Cheng Kung University, Taiwan 303. The Mediating Effect of Perceived Service Risk on Perceived Value of Internet Shopping Jihyun Kim, Virginia Tech, USA Mary Lynn Damhrst, Iowa State University, USA 274. The Role of Retailers Positioning on the Competitive Effect of Private Labels scar Gonzlez-Benito, Universidad de Salamanca, Spain Mercedes Martos-Partal, Universidad de Salamanca, Spain 275. The Synergy Effect between Retail Brand and Self-Service Technology Kuan-Yin Lee, Chaoyang University of Technology, Taiwan

Session8.6MarketinginGeneralII
09:40AM11:10AM Room:Kiku SessionChair:ChiaLin,Lee(NationalChengchiUniversity,Taiwan)
185. New Internet Marketing Mix for Services by Internet Portals Gi-Whan Lee, Pusan National University, Korea Ho-Yeol Bang, Pusan National University, Korea Min-Sook Kim, Pusan National University, Korea 306. Consumers Affective and Cognitive Reliance on Brand Trust when a Brand Crisis Occurs in the Private or Public Sphere Natalia Yannopoulou, Nottingham University Business School, U.K Martin J. Liu, Nottingham University Business School, China 307. Elaborations of a Theory of Customer Value and its Implications for Marketing Practice Malcolm Ezekiel Fabiyi, Pan African University, Nigeria

47
308. A New Attitudinal Measure of Brand Equity in Co-Branding Chia-Lin Lee, National Chengchi University, Taiwan 309. A Typology of Green Marketing Strategy Shin-Young Choi, Pusan National University, Korea Ho-Yeol Bang, Pusan National University, Korea 310 Top-Management CommitmentS Critical Role in Adopting Green Purchasing Standards by High-Tech Industrial Firms Yu-Xiang Yen, Asia University, Japan Shang-Yung Yen, Feng Chia University, Taiwan Arch G. Woodside, Boston College, USA

8.7MeettheEditors
09:40AM11:10AM Room:Cliford SessionChair:ArchG.Woodside(BostonCollege)
Editors: Arch G. Woodside (Boston College), Editor-in-Chief, Journal of Business Research Charles R. Taylor (Villanova University), Editor, International Journal of Advertising C. Anthony Di Benedetto (Temple University), Editor, Journal of Product Innovation Management Rajan Natarajaan (Auburn University), Executive Editor, Psychology & Marketing Kap-Young Jeong (Yonsei University), Editor, Global Economic Review David Griffith (Michigan State University), Editor, Journal of International Marketing Michel Desbordes (ISC School of Management), Editor, International Journal of Sports Marketing and Sponsorship Simon Chadwick (Coventry University), Editor, Sport, Business and Management: An International Journal Juyean Moon (Hanyang University, ERICA Campus), Editor-in-Chief, Journal of Global Academy of Marketing Science Eunju Ko (Yonsei University), Editor-in-Chief, Journal of Global Fashion Marketing

48

September11,2010

ConcurrentSession11:20PM12:50PM
Session9.1GlobalBrandingandSegmentation
11:20AM12:50PM Room:Garnet SessionChair:PatrickDePelsmacker(UniversityofAntwerp)
311. Guilt by Association: Consumer Heuristic Judgments of Foreign Brands during a Food Safety Crisis in China Hong Zhi Gao, Victoria University of Wellington, New Zealand John G Knight, University of Otago, New Zealand Hongxia Zhang, Peking University, China 312. More Hype than Substance? Investigating the Effects of Organic Labels As A Source of Brand Differentiation Daniela B. Schfer, University of Basel, Switzerland Hans H. Bauer, University of Mannheim, Germany Manfred Bruhn, Universty of Basel, Switzerland Daniel Heinrich, University of Mannheim, Germany 313. Brand Associations and Customers Attitude towards Professional Sport Brands from an International Marketing Perspective June Kyu Choi, Warwick Business School, UK Sue Bridgewater, Warwick Business School, UK Temi Abimbola, Warwick Business School, UK 314. Clothing Consumption in Two Recent EU Member States: A CrossCultural Study Elena S. Millan, University of Reading, UK Patrick De Pelsmacker, University of Antwerp, Belgium Len Tiu Wright, De Montfort University, UK 315. A Segmentation Approach For The World's Most Mature Market Using Cognitive Age, Health Condition, Financial Status And The List Of Values: Empirical Evidence From The Silver Market In Japan Florian Kohlbacher, German Institute for Japanese Studies (DIJ), Japan Emmanuel Chron, Sophia University, Japan

316.
Reconsidering Consumers Complaint Behaviour in a Chagrining Cultural Environment Bernard Korai, Laval University, French Nizar Souiden, Laval University, French Frank Pons, Laval University, French

Session9.2GlobalProductInnovationManagementII
11:20AM12:50PM Room:Topaz SessionChair:C.AnthonyDiBenedetto(TempleUniversity)
317. Personal Word-of-Mouth, Virtual Word-of-Mouth, and Innovation Use Tomoko Kawakami, Kansai University, Japan Kazuhiro Kishiya, Kansai University, Japan

49
Mark E. Parry, University of Missouri-Kansas City, USA 318. How Does Customer Participation Affect Product Development and Product Performance? Jo-An Yu, Keio University, Japan Yutaka Hamaoka, Keio University, Japan 319. When Things Go Wrong Dont Rely on Committed Consumers: Effects of Delayed Product Launches on Brand Trust in a Global Environment Steffen Herm, Technische Universitaet, Germany Jana Mller, Freie Universitaet, Germany 320. An Application of Use Diffusion Model in a Cross-National Context: A Comparative Study of Sweden, the US and India Eric Shih, Sungkyunkwan University, Korea Alladi Venkatesh, University of California, USA Erik Kruse, Business Unit Media, Ericsson AB, Sweden 321. Getting More from Cross-Functional Fairness for Product Innovativeness: Contingency Effects of Internal Resource and Conflict Management Dirk De Clercq, Brock University, Canada Narongsak (Tek) Thongpapanl, Brock University, Canada Dimo Dimov, Newcastle University, United Kingdom 322. Cross-Cultural Study of Product Design Innovation and Customer Value Hakil Moon, Washington State University, USA Douglas R. Miller, Washington State University, USA Sung Hyun Kim, Daeil Foreign Language High School, Korea 323. Authors have to submit the paper for the proceedings!!!! The Effects of Types of Innovation on Customer Equity and Customer Loyalty Hao Zhang, Yonsei University, Korea Eunju Ko, Yonsei University, Korea Kyung Hoon Kim, Changwon National University, Korea Contact: zhanghao@yonsei.ac.kr 324. Canceled by author THE EMERGENCE OF AN ELECTRONIC MARKETPLACE IN CHINA: 1999-2009 ANALYSIS WITH ACTOR NETWORK THEORY Guang Yang Contact: guang.yang@howard.edu; gyang@dlut.edu.cn PAPER 30 AN

325. Canceled (Not submitted) THE RELATIONSHIPS BETWEEN CREATIVITY AND INNOVATION: THE CASE OF ONLINE GAME Contact: ginojung@hotmail.com (Hong Seob Jung)

Session9.3CorporateBrandingII
11:20AM12:50PM Room:Aoi SessionChair:ManfredSchwaiger(LudwigMaximilliansUniversityofMunich)
326. Consumer Evaluations of Brand Extensions and the Corporate Brand: The Role of Product, Category and Brand Involvement

50
Wybe Popma, Brighton Business School, UK Lyvia Royd-Taylor, Brighton Business School, UK 327. Examining Brand Disposal and the Mnc from the Dynamic Capabilities Perspective Sonia Ketkar, George Mason University, USA Jeffrey Podoshen, Franklin & Marshall College, USA 328. Direct-To-Consumer Communication in European Pharmaceutical Branding: Effects on a Forbidden Target Group Martina Littich, Ludwig-Maximilians-Universitt Mnchen, Germany Petra Wilczynski, Ludwig-Maximilians-Universitt Mnchen, Germany 329. Heritage as a Safe Haven in Turbulent Times: Consumer Perception of Brand Heritage in the Automotive Industry Klaus-Peter Wiedmann, Leibniz University of Hannover, Germany Nadine Hennigs, Leibniz University of Hannover, Germany Steffen Schmidt, Leibniz University of Hannover, Germany Thomas Wuestefeld, Leibniz University of Hannover, Germany

Session9.4BtoBandIndustrialMarketingII
11:20AM12:50PM Room:Sumire SessionChair:SangLinHan(HanyangUniversity)
330. The Evaluation of Attractiveness in Business Relationships in Cross-Cultural Context Mads Hovmller Mortensen, University of Southern Denmark, Denmark Gregor Pfajfar, University of Ljubljana, Slovenia 331. Optimization of Trade Promotional Activities: Framework, Tool and Industry Application Priyank Pandey, Tech Mahindra Ltd, India Rajul G. Joshi, Symbiosis International University, India 332. How Relationship Management and Relationship Quality Impact Export Performance Jose Bloemer, Radboud University, Zuyd University), the Netherlands Armand Odekerken, Zuyd University, the Netherlands Mark Pluymaekers, Zuyd University, the Netherlands Hans Kasper, Maastricht University, the Netherlands 333. Marketing in Software SMEs: A Comparative Case Study Sara Parry, Bangor University, UK Rosalind Jones, Bangor University, UK Beata Kupiec-Teahan, Scottish Agricultural College, UK 334. Developing a Conceptual Model for Risk Management through Communication Lszl Sajtos, University of Auckland, New Zealand Zoltn Veres, Budapest Business School, Hungary Ildik Kaszai, KEMA Ltd, Hungary 335. Canceled by author B-to-B Special Section: The Usage of Goods and Services as Value Driver for Goods and Services Michael Kleinaltenkamp, Freie Universitaet Berlin, Germany

51

Session9.5MarketingStrategyandtheCustomerPerspective
11:20AM12:50PM Room:Hagi SessionChair:RizaCasidyMulyanegara(SwinburneUniversityofTechnology)
336. The Relationship between Market Orientation, Brand Orientation, and Perceived Benefits in the Non-Profit Sector: A Customer-Perceived Paradigm Riza Casidy Mulyanegara, Swinburne University of Technology, Australia 337. How Corporate Associations Influence Customer Relationship Strength? The Effects of Different Types of Trust Yi Xie, University of International Business and Economics, China Siqing Peng, Peking University, China 338. A Robust Optimization Approach to Customer Equity Management Hamidreza Koosha, Tarbiat Modares University, Iran Amir Albadvi, Tarbiat Modares Univsersity, Iran 339. A Negative Side of Outsourcing Marketing Functions and Market-based Learning Process Jeong Eun Park, Ewha Womans University, Korea Sungho Lee, University of Seoul, Korea Robert M. Morgan, the University of Alabama, Tuscaloosa 340. Negative Spokesperson Publicity: The Financial Risk of Celebrity Endorsement Richard Rinkenburger, LudwigMaximilians-Universitaet in Munich, Germany Stefan Hock, LudwigMaximilians-Universitaet in Munich, Germany Sascha Raithel, LudwigMaximilians-Universitaet in Munich, Germany Manfred Schwaiger, LudwigMaximilians-Universitaet in Munich, Germany 341. What are Product Bundles and How to Bundle Products Kuei-Feng Chang, DaYeh University, R.O.C.

Session9.6ConsumerPsychologyIII
11:20AM12:50PM Room:Kiku SessionChair:SeongYeonPark(EwhaWomansUniversity)
342. Mental Account Matters In Planning C2C Online Resale:The Influence Of Resale Knowledge Tzu Ying Lee, National Cheng-chi University, Taiwan Shuling Liao, Yuan Ze University, Taiwan 343. Becoming Me: Consumption Symbols and Identity Transition In Acculturation Process -An Analysis of Film The Namesake Theeranuch Pusaksrikit, University of the Thai Chamber of Commerce, Thailand Yikun Zhao, York University, Canada 344. The Fit Effects of Regulatory Focus and Message Frame to Health Care-Taking Intention: The Mediation of Self-Efficacy and Perceived Risk Aihwa Chang, National ChengChi University, Taiwan Yulun Liu, National ChengChi University, Taiwan

52
Charon Chen, National ChengChi University, Taiwan 345. Construal Fit: The Concreteness of Housing Advertising and Spatial Distance Wenbo Ji, Peking University, China Siqing Peng, Peking University, China 346. Ethical Consumer Behaviour: Can Critical Episodes Make A Difference? Maria Alexandra Malheiro, Polytechnic Institute of Cavado and Ave, Portugal Minoo Farhangmehr, University of Minho, Portugal Ana Maria Soares, University of Minho, Portugal

9.7BusinessMeeting
11:20AM12:50PM Room:Cliford
The Organizing Committee of the 2010 GMC at Tokyo Chair of the Organizing Committee: Eunju Ko (Yonsei University) Conference Co-Chairs: Arch G. Woodside (Boston College) Charles R. Taylor (Villanova University) Graham Hooley (Aston University) Ikuo Takahashi (Keio University) Advisor to the President of KAMS: Sung Won Hong, President and CEO, Coex Convention and Exhibition Center General Secretary: Kyung Hoon Kim (Changwon National University) Associate General Secretary for Administration and Editor of Proceedings: Eun Young Kim (Chungbuk National University) Associate General Secretary for External Affairs: Song Han Yoon (Jangan University) Plan for the 2012 Global Marketing Conference Kyung Hoon Kim (Changwon National University)

53

Lunch
Time: 13:00-14:30 Room: Ascott Hall

- Keynote Speech: Barry Babin

(Louisiana Tech University) Service and Value

- Award Ceremonies:
2010 GMC Best Conference Paper Award 2010 GMC Best Reviewer Award 2010 GMC Best Multimedia Presentation Award Emerald Award 2010 GMC Excellent Service Award

54

September11,2010

ConcurrentSession2:30PM4:20PM
Session10.1LuxuryBrandCommunications
2:30PM4:00PM Room:Garnet SessionChair:KlausPeterWiedmann(LeibnizUniversityofHannover)
347. The Role of Place Endorsement and City Names in Crafting Luxury Brand Image Marie- Cecile Cervellon, International University of Monaco, Principality of Monaco Claude Chailan, International University of Monaco, Principality of Monaco Sandrine Ricard, International University of Monaco, Principality of Monaco 348. The Effect of Country Image on Luxury Fashion Brand Performance: A Cross-National Comparison of Consumers in South Korea and the United States Hye Jung Jung, Seoul National University, Korea Chorong Youn, Seoul National University, Korea Heesoon Yang, Konkuk University, Korea Yuri Lee, Seoul National University, Korea 349. Lets Talk about Fashion: Exploring the Motivational Drivers of Social Influencers in Fashion Marketing Klaus-Peter Wiedmann, Leibniz University of Hannover, Germany Nadine Hennigs, Leibniz University of Hannover, Germany Sascha Langner, Leibniz University of Hannover, Germany 350. The Effect of Celebrity Conformity on the Purchase Intention of Celebrity Sponsorship Luxury Brand: The Moderating Effects of Symbolic Consumption and Face Saving Seong-Yeon Park, Ewha Womans University, Korea Young Yang, Ewha Womans University, Korea 351. U.S Consumer Perception of Global Luxury Fragrance Brand Advertising: Measuring the Relative Impact of Brand Elements Mark DeFanti, Providence College, USA Helen Caldwell, Providence College, USA Deirdre Bird, Providence College, USA 352. Luxury Fashion Brands Perceived Social Media Marketing Activities: How Do They Affect Customer Equity and Purchase Intention? Angella Jiyoung Kim, Yonsei University, Korea Eunju Ko, Yonsei University, Korea

55

Session10.2TourismMarketandSegmentation
2:30PM4:00PM Room:Topaz SessionChair:MuzafferUysal(VirginiaPolytechnicInstituteandStateUniversity)
353. Quality of Life and Tourism: A Conceptual Framework and Novel Segmentation Base Sara Dolnicar, University of Wollongong, Australia Katie Cliff, University of Wollongong, Australia Venkat Yanamandram, University of Wollongong, Australia 354. Developing a Tourism Culture Contact Scale Jrgen Gnoth, University of Otago, New Zealand Andreas H. Zins, MODUL University Vienna, Austria 355. Becoming a Hero on Holiday: Identity Construction through the Consumption of Adventure Shelagh Ferguson, University of Otago, New Zealand Sarah Todd, University of Otago, New Zealand 356. Outbound Group Package Tours: Three Years Experiences in Japan, Taiwan, and China Kuo-Ching Wang, National Taiwan Normal University, Taiwan Ying-Zhi Guo, Fudan University, China Junyi Zhang, Hiroshima University, Japan Yu-Shan Lin, Northeast and Yilan Coast National Scenic Area Administration, Taiwan Ya-Fang Hung, National Taiwan Normal University, Taiwan 357. Understanding the Chinese Long-Haul Outbound Travel Market: An Overlapped Segmentation Approach Xiang (Robert) Li, University of South Carolina, USA Fang Meng, Ohio University, USA Muzaffer Uysal, Virginia Polytechnic Institute and State University, USA Brian Mihalik, University of South Carolina, USA 358. Destination Personality Segmentation and Profiling International Tourists in a National Marine Park Aurathai Lertwannawit, Suan Dusit Rajabhat University, Thailand Parisa Rungruang, Mahidol University, Thailand

Session10.3HITKAMSJointSymposium
2:30PM4:00PM Room:Aoi SessionChair:GuoFengLi(HarbinInstituteofTechnology)
359. Research on the Effect of Corporate Social Responsibility to Consumers Attribution and Purchase Intention in Crisis Situation Li Guofeng, Harbin Institute of Technology, China Xu Kai, Harbin Institute of Technology, China Liu Wei, Harbin Institute of Technology, China 360. Dangdang's Personalized Service Based on Date Mining Technology Wu Jun, Harbin Institute of Technology, China Xu Bo-Xiang, Harbin Institute of Technology, China Yuan-jiang Harbin Institute of Technology, China

56
361. The Effect of Job Insecurity: Examples of Luxury Sales Representatives Li Zhang, Harbin Institute of Technology, China Lin Zhang, Harbin Institute of Technology, China Dongmei Chi, Harbin Institute of Technology, China 362. A Study on the Relations of Competitive Priorities in International Manufacturing Enterprises Li Ping, Harbin Institute of Technology, China Zhang Li, Harbin Institute of Technology, China 363. The Relationship Study among Service Quality, Customer Satisfaction and Customer Loyalty of Mobile Communication Industry Rui Jin Zhang, School of Management Harbin Institute Technology, China Yun Chang Zhang, School of Management Harbin Institute Technology, China 364. The Study of the Logistics Marketing Channel Development Based on the Internet of Things Zhaohui Du, Harbin Institute of Technology, China Shan Lian, Harbin Institute of Technology, China Guoliang Zhou, Harbin Institute of Technology, China 365. Canceled (Not submitted) AN EMPIRICAL RESEARCH ON SOYBEAN OIL CONSUMPTION BASED ON PERCEIVED VALUE Contact: sxlidong@yahoo.com.cn 366. Canceled (Not submitted) RESEARCH ON PUBLIC CRISIS EARLY WARNING BASED ON CYBER OPINION Contact: wangmin@hit.edu.cn 367. Canceled (Not submitted) CUSTOMER LOYALTY MEASURE: A PERSPECTIVEOF WALLET SHARE AND ATTITUDE DIMENSIONS Contact: zoupeng@hit.edu.cn 368. Canceled by author CAN LIABILITIES OF FOREIGNNESS EXPLAIN THE LACK OF GLOBAL CHINESE BRANDS? Lutz Kaufmann (WHU-Otto Beisheim University) Jan-Frederik Roesch (WHU-Otto Beisheim University) Contact: kaufmann@whu.edu

Session10.4SpecialSession:WhyScholarlyAdvertisingResearchDiffersamong Countries:TheCaseofJapan
2:00PM3:30PM Room:Shobu SessionChair:GordonE.Miracle(MichiganStateUniversity)
369. Gordon E. Miracle, Michigan State University, United States of America Morikazu Hirose, Tokyo Fuji University, Japan Shizue Kishi, Tokyo Keizai University, Japan Kazuhiro Kishiya, Kansai University, Japan Izumi Matsunaga, Dentsu Inc. Japan Chieko Minami, Kobe University, Japan Carolus Praet, Otaru University of Commerce, Japan Kazue Shimamura, Waseda University, Japan

57

Session10.5CorporateMarketingII
2:30PM4:00PM Room:Hagi SessionChair:ShaunPowell(UniversityofWollongong)
370. Corporate Marketing, CSR and Ethical Identity Shaun Powell, University of Wollongong, Australia 371. From CSR to Profit: Corporate Reputation and Customer Loyalty as the Mediators Yu-Chen Wei, National Taipei University of Education, Taiwan 372. The Responsibility, Innovation and Marketing Services: Case of Public Service Xavier Pavie, ESSEC Business School, France Laetitia de Bussy, ESSEC Business School, France 373. Heavy Industry and Corporate Social Responsibility: Mutually Exclusive? Angela Dobele, RMIT University, Australia Kate Westberg, RMIT University, Australia Marion Steel, RMIT University, Australia Kris Flowers, RMIT University, Australia 374. Making Sense of Your Company's Reputation: What We Can Learn From FMCG Marcoms Stephen Lloyd, AUT University, New Zealand 375. The Relative Importance of the Type of Cause, the Amount of the Donation and the Type of CMR in a Cause-Related Marketing CSR Strategy Franois Marticotte, ESG UQAM, Canada Hatim Bouazer, ESG UQAM, Canada 376. Cause-Related Marketing Campaigns in Germany and Switzerland and Their Influence on Buying Behavior Frederik Bttcher, European Business School, Germany Sebastian Sigle, European Business School, Germany 377. Canceled by author THE BRAND EQUITY AND EXTENSION MODEL: WHAT CAN A CORPORATE BRAND REALLY GET IN A B2B & INDUSTRIAL MARKET 378. Canceled by author TOWARD A SUCCESSFUL CAUSE-BRANDING STRATEGY MODEL

Session10.6ConsumerPsychologyIV
2:30PM4:00PM Room:Kiku SessionChair:DongMoKoo(KyungpookNationalUniversity)
379. How Ambiguous Are Merged Products? Vera Waldschmidt, Technical University Berlin, Germany Volker Trommsdorff, Technical University Berlin, Germany

58
380. Materialism and Proneness to Retail Credit amongst Urban Consumers: Evidences from India Prashant Mishra, Indian Institute of Management Calcutta, India Soumya Sarkar, Indian Institute of Management Calcutta, India 381. The Effect of Social Comparison of Appearance on Compensatory Buying and Symbolic Consumption: The Mediating Role of Body Esteem Seong-Yeon Park, Ewha Womans University, Korea Yu Mi Ko, Ewha Womans University, Korea 382. Signaling Product Quality with Advertising and Retailers: The Moderating Effect of Vertical Restraints Miao-Ling Chen, National Sun Yat-sen University, Taiwan Ling-Ling Wu, National Taiwan University, Taiwan Chin-Chia Hsu, National Taiwan University, Taiwan 383. Causal Relationships among Dominance, Arousal, And Pleasure: Focused On Two-Dimensional Concept Of Arousal Dong-Mo Koo, Kyungpook National University, Republic of Korea Hyo-Jin Jeong, Kyungpook National University, Republic of Korea Seo-Yun, Hwang, Kyungpook National University, Republic of Korea Sun-Jung Moon, Kyungpook National University, Republic of Korea Sa-Won Kim, Kyungpook National University, Republic of Korea Ryang Kim, Kyungpook National University, Republic of Korea 384. Canceled by author NEGOTIATING STIGMAS: CONTRIBUTIONS FROM THE NARRATIVE APPROACH Contact: Elina.koivisto@hse.fi 385. The Influence of TV-Sponsorship on Consumer Psychology Hans H. Bauer, University of Mannheim, Germany Melchior D. Bryant, University of Mannheim, Germany Daniel Heinrich, University of Mannheim, Germany Boris Toma, University of Mannheim, Germany

59

September11,2010

ConcurrentSession4:10PM5:40PM
Session11.1LuxuryCustomerattitudesandCounterfeits
4:10PM5:40PM Room:Garnet SessionChair:ElyetteRoux(AixMarseilleUniversit)
386. Understanding Loyalty to Luxury Fashion Products through Consumer-Based Fashion Equity Caroline Le Bon, University Paul Czanne Aix Marseille, CERGAM, France Dwight Merunka, University Paul Czanne Aix Marseille, CERGAM and EUROMED Management, France. Pierre Valette-Florence, University of Grenoble, France 387. Fashion Store Personality: Scale Development and Relation to Self-Congruity Theory Kim Willems, University of Hasselt & Vrije Universiteit Brussel, Belgium Gilbert Swinnen, University of Hasselt, Belgium Wim Janssens, University of Hasselt, Belgium Malaika Brengman, Vrije Universiteit Brussel, Belgium 388. Attitudes toward Luxury Items among Teens in Brazil Luciana De Araujo Gil, Nanyang Business School, Singapore Kyoung-Nan Kwon, Ajou University, Republic of Korea Linda Good, Michigan State University, USA Lester W Johnson, Melbourne Business School, Australia 389. An Unsymmetrical Effect of Past Experiences with Genuine Fashion Luxury Brands and their Counterfeits on Purchase Intention of Each Boonghee Yoo, Hofstra University, USA Seung-Hee Lee, Ewha Womans University, Korea 390. Purchase Intention for Luxury Brands: A Cross-Cultural Comparison Qin Bian, Sandra Forsythe, Auburn University, USA 391. Living In a Parallel Universe: What Are The Negative Emotions That The Wealthy Experience When Buying Luxury Goods? Elyette Roux, Aix-Marseille Universit, France Fatima Cristina Trindade Bacellar, Ecole de Management de Normandie, France Tingting Mo, Aix-Marseille Universit, France Virginie de Barnier, Aix-Marseille Universit, France
392. Canceled by author THE DEVIL WEARS PRADA OR ZARA: A REVELATION INTO FASHION RETAIL SERVICE EVALUATION OF LUXURY AND MASS BRANDS Contact: msalison@polyu.edu.hk

60

Session11.2ManagingDestinationsandTouristExperinces
4:10PM5:40PM Room:Topaz SessionChair:WonaeCho(SeoulWomensUniversity)
393. Is this Shangri-La? Authenticity: The Challenge for Developing Hospitality Economies Glyn Atwal, ESC Rennes School of Business, France Alistair J. Williams, Johnson & Wales University, USA 394. Promoting and Intentions to Revisit Tourism Destinations: The Role of Destination Personality, Satisfaction and Identification Dionysis Skarmeas, Athens University of Economics & Business, Greece Magnus Hultman, University of Leeds, UK 396. Understanding the Relationships of Customer Service Quality, Satisfaction, and Behavioral Intentions among Hot Spring Hotels Chui-Yen Chen, Chin-Min Institute of Technology, Taiwan 398. Participatory, Tourist Consumer Behavior-Based, Integrated Tourism Marketing Plan for Chainat Province Nak Gulid, Srinakharinwirot University, Thailand Aurathai Lertwannawit, Suan Dusit Rajabhat University, Thailand Rattana Saengchan, Suan Dusit Rajabhat University, Thailand

Session11.3GlobalProductInnovationManagementIII/LuxuryandSportsMarketing
16:10PM17:40PM Room:Aoi SessionChair:DaeRyunChang(YonseiUniversity)
332-1 The Role of Methods for Utilizing External Sources in Service Innovation: Empitical Evidence form South Korean Service Industry Ki H. Kang, Seoul National University, Korea Jina Kang, Seoul National University, Korea 605. Market Pioneering Advantage in Successive-Generations of a Product Market Dae Ryun Chang, Yonsei University, Seoul, Korea Se-Bum Park, Yonsei University, Seoul, Korea 607. Customized Service Evaluation by Preference Clarity and Customer Participation in Comparison with Korean and Chinese Culture Jong-Kuk Shin, Pusan National University, Korea Min-Sook Park, Pusan National Univerity, Korea Mi-Ri Kim, Pusan National University, Korea 75. Private Sale Websites in the Luxury Goods Industry Soyoung Kim, University of Georgia, USA Briana M. Martinez, University of Georgia, USA 608. Impacts of Sports Sponsorship on Consumer Beliefs about Corporate Ability Kihan Kim, Seoul National Universiy, Korea

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Session11.4ConsumerBehaviorintheServiceIndustry
4:10PM5:40PM Room:Sumire SessionChair:MariaAvello(UniversidadComplutensedeMadrid)
407. What Drives Parapharmacy Customers? An Explanatory Model of the Spanish Market Mara Avello, Universidad Complutense de Madrid, Spain Diana Gaviln, Universidad Complutense de Madrid, Spain Carmen Abril, Universidad Complutense de Madrid, Spain 408. The Relationship between Customers Loyalty and Value: An Empirical Study of Chinese Banking Industry Matthew Tingchi Liu, University of Macau, Macau SAR China Simon S.M. Yuen, the Hong Kong Polytechnic University, Hong Kong SAR China 409. The Effect Online Shopping Motivation and Product Type on Online Store Browsing and Spending Behavior Jyh-Shen Chiou, National Chengchi University, Taiwan Chien-Chien Ting, National Chengchi University, Taiwan 410. From Disconfirmation to Switching: An Empirucal Investigation of Switching Intentions after Service Failure and Recovery Wen-Hai Chih, National Dong Hwa University, Taiwan Kai-Yu Wang, Brock University, Canada Li-Chun Hsu, National Dong Hwa University, Taiwan I-Shin Cheng, Hualien Harbor Bureau, Taiwan 411. Can You Control Yourself? An Investigation of the Effects of Product Involvement on Self-Regulation Failure Wen-Wei Yen, Chungyu Institute of Technology, Taiwan An-Tien Hsieh, Chinese Culture University, Taiwan Shih-I Yen, Chinese Culture University, Taiwan 412. Does Life Happiness And Attachment With Service Usage Impact Attitude? An Exploratory Study of Young PeopleS Use of Text Messaging Yi Xie, University of International Business and Economics, China, Joseph Sy Changco, University of Macau, Macau SAR China Ramendra Singh, Indian Institute of Management, India Suwichit Chaidaroon, Nanyang Technological University, Singapore

Session11.5Innovation,DiffusionandAdoptionofHighTechnologyIV
4:10PM5:40PM Room:Hagi SessionChair:JaihakChung(SogangUniversity)
413. Analyzing Willingness to Engage In Technology Transfer in Industry-University Collaborations Wen-Hsiang Lai, Feng Chia University, Taiwan 414. Twittering on the Edge: Timing of Peak Adoption for Internet-Based Communication Applications Using the Bass Model David H. Wong, Curtin University of Technology, Australia Bradley Turner, Curtin University of Technology, Australia Kenneth B. Yap, University of Western Australia, Australia

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Nexhmi Rexha, Curtin University of Technology, Australia 415. Social Networks, Institutional Links and Firm Innovation in Chinas Transitional Economy Jie Wu, the University of Macau, China 416. A Multi-Level Approach To the Role of Culture in Consumer Innovativeness Heejin Lim, the University of Tennessee, USA Jeesun Park, the University of Tennessee, USA 417. Driving Factors of Post Adoption Behavior in Mobile Data Services Hun Choi, Catholic University of Pusan, Korea Youngchan Kim, Yonsei University, Korea Jinwoo Kim, Yonsei University, Korea 418. The Roles of Online Buzz Activities on New Product Diffusion and its Dynamics Jaihak Chung, Sogang University, Korea

Session11.6AdvertisingandIntegratedMarketingCommunicationII
4:10PM5:40PM Room:Kiku SessionChair:HyokjinKwak(DrexelUniversity,USA)
419. Cultural Differences in Emotional Advertising Seunghee Im, Jeonju Universiy, Korea Doo-Hee Lee, Korea University, Korea Charles R. Taylor, Villanova School of Business, USA Jinkyung Goo, Korea University, Korea 420. Digital Identity: A Social Identity Perspective Brooke Reavey, Drexel University, USA 421. The Social Media (R)Evolution: Obamas Political Campaign Edwina Luck, Queensland University of Technology, Australia Jacelyn Taylor, Queensland University of Technology, Australia Jennifer Moffatt, Hatch, Australia 422. Responses of Chinese Consumers to Cue Applicability in Corporate Advertising Themes: and Contextual Priming Effects Jing Jiang, Renmin University, China, Xiaobo Tao, North China University of Technology, China 422. Attractiveness of Sexy Avatars: Gender Differences in Persuasion Effect Chih-Chien Wang, National Taipei University, Taiwan Yi-Jhen Su, National Taipei University, Taiwan Yi-Ting Wang, National Taiwan University, Taiwan 139. Attitude toward SMS Advertising: A Study of Young Consumers Perceptions in Different Cultures Alexander Muk, Texas State University-San Marcos, USA Christina Chung, Ramapo College of New Jersey, USA Prior Knowledge

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September11,2010

ConcurrentSession5:50PM7:20PM
Session12.1ServiceMarketing
5:50PM7:20PM Room:Garmet SessionChair:YongKiLee(SejongUniversity)
424. Effects of Customer Value on Internet Banking Corporate Reputation and Satisfaction; a Comparative Study in Portugal and Austria Sandra Maria Correira Loureiro, University of Aveiro, Portugal Eva Lienbacher, WU Vienna University of Economics and Business, Austria Eva Walter, WU Vienna University of Economics and Business, Austria 425. Canceled by author (08-05-2010)Proceeding Service Harm Crises: A Preliminary Conceptual Approach Zissis I.Maditinos, University of Macedonia, Greece Chris a. Vassiliadis, University of Macedonia, Greece Andreas Andronikidis, University of Macedonia, Greece Ioannis Tzavlopoulos, University of Macedonia, Greece 426. The Influences of Employee Clothing Style, Service Quality, and Consumer Emotions on Consumers Image Perceptions of Banking Institutions Ruoh-Nan (Terry) Yan, Colorado State University, USA Kittichai (Tu) Watchravesringkan, University of North Carolina, USA Jennifer Yurchisin, University of North Carolina, USA Hyo Jung (Julie) Chang, University of North Carolina, USA 427. Elaborations of a Theory of Customer Value and Its Implications for Marketing Practice Malcolm Ezekiel Fabiyi, Lagos Business School Pan African University, Nigeria 428. Tourists Perceptions of Role Play: Do Tour Leaders Gender and Age Stereotypes Matter? Sheng-Hshiung Tsaur, National Chiayi University, Taiwan Hsiang-Fei Luoh, Fu Jen Catholic University, Taiwan Shu-Ju Lee, Ming Chuan University, Taiwan 606. Traditional and IS-enabled Customer Acquisition for an Internet Retailer: Why New Buyer Acquisition Varies over Geographies and by Method Jeong Hye Choi, Yonsei University, Korea 429. Canceled (Not submitted) The Relationship Marketing Mechanism Based on Psychological Contract in a Service Setting Fan Xiu-cheng, Fudan University, P.R.China Luo Hai-cheng, Fujian College of Public Administration, P.R.China 430. Canceled (Not submitted) The Loyalty Response to Dissatisfaction: A Contingency Model across Service Types Li-Wei Wu, Tunghai University, Taiwan 431. Canceled (Not submitted) Co Creation across Various Stages and Industries in Service Encounters Ruchir Agarwal, Indian Institute of Foreign Trade, India

64
Kirsti Lindberg-Repo, Hanken School of Economics, Finland 432. Canceled (Not submitted) Constructing Retail Service Team Performance: The Role of the Team Leader Linda Robinson, Royal Melbourne Institute of Technology University, Australia Tania Bucic, University of New South Wales, Australia 433. Canceled by author Brand Champions: Exploring the Competencies that Distinguish Brand Champions from Non-Brand Champions at the Global and National Level Fathima Z. Saleem, ESADE, Spain Matthew A. Hawkins, ESADE, Spain

Session12.2TheTouristExperience
5:50PM7:20PM Room:Topaz SessionChair:AndreasZins(ModulUniversityVienna)
434. A Cross-Cultural Application of the Affective Response to Consumption Scale: Investigating US-American and Austrian Passengers on Long-Haul Flights Alexandra Ganglmair-Wooliscroft, University of Otago, New Zealand Ben Wooliscroft, University of Otago, New Zealand 435. Mining Consumer Sentiments from Travel Reviews: An Application of Three Alternative Methods Antonella Capriello, Universit del Piemonte Orientale, IRAT/CNR, Italy Peyton R. Mason, Linguistics Insights Inc., USA Boyd Davis, University of North Carolina at Charlotte, USA John C. Crotts, College of Charleston, USA 436. Investigating Heterogeneity in Safety Perceptions of International Tourists Cludia Seabra, Polytechnic Institute of Viseu, Portugal Sara Dolnicar, University of Wollongong, Australia Jos Lus Abrantes, Polytechnic Institute of Viseu, Portugal Elisabeth Kastenholz, Aveiro University, Portugal 437. Tourist Satisfaction in Cultural Destinations Antnia Correia, University of Algarve, Portugal Metin Kozak, Mugla University, Turkey Joo Ferradeira, University of Algarve, Portugal 438. Symbolic Consumption of Tourism Destination Brands Yuksel Ekinci, Oxford Brookes University, U K Ercan Sirakaya-Turk, the University of South Carolina, U K Sandra Preciado, Oxford Brookes University, U K 439. Are Consumers Ready for Sustainable Tourism? An Exploratory Study on Perceived Values and Risks Mlanie Brieu, Universit de Sherbrooke, Canada Fabien Durif, Universit de Sherbrooke, Canada Jean Roy, Universit de Sherbrooke, Canada

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Session12.3AdvertisingandChildren/InterculturalCommunication
5:50PM7:20PM Room:Aoi SessionChair: RalfTerlutter(UniversityofKlagenfurt) WolfgangFritz(UniversityBraunschweig)
440. When Did Children Become Targets Nana Lee Moore, Warner University, USA 441. Childrens Understanding of Advertising and Developing Consumer Socialisation Dr.Neeru Kapoor, Delhi University, India 442. Analysis of Impact of Advertisement on Child Psychology and Habit Formings S. A. Soundattikar, Shivaji University, Kolhapur, India V. R. Naik, Shivaji University, Kolhapur, India 443. Personal Characteristics as Possible Influences on Childrens Advertising Literacy Julia Spielvogel, Alpen-Adria-University of Klagenfurt, Austria Ralf Terlutter, Alpen-Adria-University of Klagenfurt, Austria 444. Research Tendencies in Intercultural Communication: The Significance of Asia-Centric Perspectives Wencke Glow, Technische Universitt Braunschweig, Germany 445. Religious Conspiracy, Marketing Gag or Coincidence The False Decoding of the Coca-Cola Logo in the Muslim World Thomas Knieper, Technische Universitt Braunschweig, Germany Andreas Graf, Technische Universitt Braunschweig, Germany 446. Sex Appeal in Print Advertising: What Do Muslim Women Think? Virginie De Barnier, Aix-Marseille Universit, France Zeeshan Qader, Aix-Marseille Universit, France

Session12.4ConsumerBehaviorintheServiceIndustry/SalesManagement
5:50PM7:20PM Room:Sumire SessionChair: SunmeeChoi(YonseiUniversity,Korea) AntonisCSimintiras,SwanseaUniversity,UK
447. ConsumersDensity in Service Encounters: Mediation and Moderation Effects Frank Pons, Laval University, French Mehdi Mourali, University of Calgary, Canada 448. Management of Service Customer Behaviors through Rewards Sunmee Choi, Yonsei University, Korea Sooyeon Kim, LG CNS, Korea Miri Kim, Yonsei University, Korea 449. Factors Influencing Adaptive Selling Behaviour of Retail Salespeople: A Multilevel Analysis

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Antonis C Simintiras, Swansea University, UK Alan J Watkins, Swansea University, UK Konstantinos Georgakas, Gecon, Greece 450. Games Salespeople Play: Do Sales Contests Create Ethical Micro-Climates? Juliet F. Poujol, GSCM-Montpellier Business School, France EricPezet, Universit Paris Ouest, France John F. Tanner Jr, Baylor University, USA 451. Defining and Performing E-Selling Through the Immersion Fit Petri Parvinen, Aalto School of Economics, Finland 452. The Relationship between Guanxi and Salespeoples Moral Intensity Wen-yeh (Rene) Huang, Yuan Ze University, Taiwan

Session12.5Innovation,DiffusionandAdoptionofHighTechnologyV
5:50PM7:20PM Room:Hagi SessionChair:WenhsiangLai(FengChiaUniversity)
453. Towards Building a Theoretical Framework of Motivations and Interactivity for Using IPTV Juran Kim, Jeonju University, Korea Ki Hoon Lee, Jeonju University, Korea 454. A Contingent View of External Learning and Radical Innovation: Evidence from ChinaS High-Tech Firms Yongchuan Bao, Suffolk University, China Xiaoyun Chen, University of Macau, China Kevin Zheng Zhou, the University of Hong Kong, China 134. An Analysis of Customer Expectations/Dissatisfaction toward Perishable Grocery Goods in the Online Environment Yoon C. Cho, KDI SCHOOL of Public Policy and Management, Korea 456. How Service Technology Innovation Impacts Customer Acceptance of Self-Service Technology James K.C. Chen, Asia University, Taiwan Sin-Yi Lin, Asia University, Taiwan 457. Consumer Responses to High-Technology Products: Product Attributes, Cognition, and Emotion Seunghyun Lee, Purdue University, USA Sejin Ha, Purdue University, USA Richard Widdows, Purdue University, USA 458. Canceled by author EXPLORING DETERMINANTS OF STICKINESS INTENTION TOWARD ELECTRONIC WORD-OFMOUTH Contact: hcwang@gmail.com 459. Canceled by author THE INFLUENCE OF INTERNET PERCEPTION ON CONSUMER ATTITUDE Contact: sfyu@mcu.edu.tw 460. Canceled by author

67
PERCEIVED SECURITY AND EXPERIENCE: THE CASE OF Contact: Stephen@mail.ntou.edu.tw 461. Canceled (Not submitted) COMMRECIALIZATION PERFORMANCE OF INNOVATION VENTURES- EXPERIENCE OF TAIWAN INCUBATORS Contact: cttsai@fcu.edu.tw

Session12.6AdvertisingandIntegratedMarketingCommunicationIII
5:50PM7:20PM Room:Kiku SessionChair:JosephF.Rocereto(MonmouthUniversity)
462. Attitudes toward Animation in Television Advertising: A Cross-Cultural Study Wenny Ly, University of Western Sydney, Australia Felicitas Evangelista, University of Western Sydney, Australia 463. Guilt Arousal through Advertising Appeals on Food Packaging and Labelling Lim Zi Cheng Wesley, Curtin University of Technology, Australia Ian Phau, Curtin University of Technology, Australia 464. The Use of Older Models in Advertising: A Survey of Advertising Practitioners in Japan Florian Kohlbacher, German Institute for Japanese Studies (DIJ) Tokyo, Japan Michael Prieler, Hallym University, Korea Shigeru Hagiwara, Keio University, Japan 465. Shockvertising: An Exploratory Investigation into Attitudinal Variations and Perceptions of Shock Advertising Matthew Robinson, Bangor University, North Wales, UK Philip Stern, Bangor University, North Wales, UK Rosalind Jones, Bangor University, North Wales, UK Sara Parry, Bangor University, North Wales, UK 466. Drivers of Advertising Spending: Evidence from Cross-Country Analysis Nir Kshetri, University of North Carolina, USA 467. Canceled (Not submitted) MARKETING COMMUNICATIONS: SPONSORSHIP-LINKED MARKETING STRATEGY AND COMPETITIVE ADVANTAGE Contact: nbeyruti@lau.edu.lb

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MultimediaSession
September11,2010

PosterSessionI
14:30PM16:00PM,Room.Cliford

Session1.1AdvancingResearchMethodsinMarketing
468. Understanding Dont Know Responses in Survey Research Sara Dolnicar, University of Wollongong, Australia Bettina Grn, University of Wollongong, Australia 469. Symbolic Image, Satisfaction, and Delight In Retail Sector: Fimix-Pls Market Segmentation Sandra Maria Correia Loureiro, University of Aveiro, Portugal 470. The Moment It Clicks: Employing Photography to Understand Consumer Home Choice Catheryn Khoo-Lattimore, Taylors University College (Lakeside Campus), Malaysia Paolo Mura, Taylors University College (Lakeside Campus), Malaysia 471. Overreliance on Statistical Testing Logic in the Emirical Testing of Theories and Hypotheses Hyun-Chul Cho, Hanyang University, South Korea Shuzo Abe, Waseda University, Japan 472. Customer Loyalty of On-line Bookstores for Consumers of Retailing Delivery Service Yu Kai Huang, Naha University, Taiwan 473. Service Quality of Frontline Employees: A Profile Deviation Analysis Neeru Malhotra, Aston Business School, UK Felix Mavondo, Monash University, Australia Avinandan Mukherjee, Montclair State University, USA Graham Hooley, Aston Business School, UK 474. You Should Have Been There: Understanding Consumer Practices Of Value Co-Creation through Comparative Videography Joel Hietanen, Aalto University School of Economics, Finland Petri Parvinen, Aalto University School of Economics, Finland Juha Mattsson, Aalto University School of Economics, Finland Jaakko Aspara, Aalto University School of Economics, Finland Henrikki Tikkanen, Aalto University School of Economics, Finland 476. Multigroup Invariance in a Third Order Factorial Model: Attribute Customer Satisfaction Measurement Helena Milagre Martins Gonalves, Universidade Tcnica de Lisboa Portugal 477. Canceled (Not submitted) META-ANALYSIS OF INCIDENTAL ADVERTISING AND CONSUMER CHOICE Contact: amamiafef8@yahoo.fr 478. Canceled (Not submitted) MARKET INTELLIGENCE IN A LARGE SCALE SYSTEM: A CASE BASED APPROACH Contact: ranjanchaudhuri@hotmail.com 479. Canceled by author

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CLUSTER DICHOTOMIZATION: AN ALTERNATIVE TO MEDIAN SPLITTING Contact: ekant.veer@canterbury.ac.nz 480. Canceled (Not submitted) IMPACT OF QUALITY MANAGEMENT CAPABILITIES IN DEVELOPING MARKET-BASED ORGANISATIONAL LEARNING CAPABILITIES: CASE STUDY EVIDENCE FROM FOUR INDIAN BUSINESS PROCESS OUTSOURCING FIRMS. Contact: Ashish.Malik@openpolytechnic.ac.nz 481. Canceled by author DAILY SEASONALITY AND MARKET EXPANSION IN THE MOVIE INDUSTRY Contact: normalsf@business.kaist.ac.kr 482. Canceled by author ESTIMATION OF CONSUMER RESPONSES IN MARKETING USING A MONTE CARLO COMPARISON: AN EXAMPLE FOR PRICE RESPONSE FUNCTIONS Contact: m.brusch@tu-cottbus.de

Session1.2FashionMarketingofLuxuryBrands
483. Exploring the Robin Hood Effect: Moral Profiteering Motives for Purchasing Counterfeit Products Amit Poddar, Georgia College and State University, USA Jeff Foreman, University of North Carolina - Asheville, USA Sy Banerjee, University of Michigan - Flint, USA Pam Ellen, Georgia State University, USA 484. The Meaning of Luxury Brands: Dimensions of Luxury Brand Personality Yongjun Sung, the University of Texas at Austin, USA Hongmin Ahn, the University of Texas at Austin, USA 485. Analysing the Effect of Perception and Social Influence on Luxury Brand Purchase Intention Kuang-peng Hung, Ming Chuang University, Taiwan (ROC) Annie Huiling Chen, Ming Chuang University, Taiwan (ROC) Norman Peng, Middlesex University, United Kingdom Chris Hackley, Royal Holloway, United Kingdom Rungpaka Amy Tiwsakul, University of Surrey, United Kingdom 486. Luxury Marketing During an Economic Downturn Soonhwa Choi, Samsung Economic Research Institute, Korea Douglas L. MacLachlan, University of Washington, USA 487-1. Wrapped In Fur: ChinaS Luxury Consumer Linda T. Lee, Virginia Commonwealth University, USA 488. Effective Luxury Fashion Starategy as a Momentum of National Growth in Global Business Yunjung Park, Keio University, Japan 487-2. The Relationship among Luxury Brands, Consumers, and Products: The Perspective of Self-Congruence Theory Chia-yang, Mac Chang, National Chengchi University, Taiwan Jun-ren, Wang, National Taiwan Sport University, Taiwan Wan-ching, Hung, High Quality Biomedical Management & Consultant Inc, Taiwan 489. Determinants of the Successful Brand Extensions for Luxury Brands in Fashion Industries Shingoh Iketani, Keio University, Japan Akinori Ono, Keio University, Japan 490. The Evolving Form and Function of the Flagship Store: An International Exploratory Study within the Luxury Fashion

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Market. Karinna Nobbs, Glasgow Caledonian University, Scotland, UK Christopher Moore, Glasgow Caledonian University, Scotland, UK 491. Prestige Seeking Consumer Behavior and Evaluative Criteria of Premium Brand Jeans Meagon Bell Watterson, Oregon State University, USA Leslie Davis Burns, Oregon State University, USA 492. The Customer-Salesperson Relationship and Sales Effectiveness in Luxury Fashion Stores: The Role of Self-Monitoring Jieun Kim, University of Minnesota, U.S.A Jae-Eun Kim, Auckland University of Technology, New Zealand Kim K.P. Johnson, University of Minnesota, U.S.A 493. The Democratization of Luxury When Luxury Design Meets Disounter Fashion Frank Huber, Johannes Gutenberg-University, Germany Frederik Meyer, Johannes Gutenberg-University, Germany Johannes Vogel, Johannes Gutenberg-University, Germany Andrea Weihrauch, Johannes Gutenberg-University, Germany Inka Weikel, Johannes Gutenberg-University, Germany 494. Impact of Brand Name Origin and Country of Origin on Fashion BrandS Perceived Luxury Zoran Krupka, University of Zagreb, Croatia Jelena Krizmanic, Innovation Institute, Croatia 495. The Effect of Country Image on Luxury Fashion Brand Performance: A Cross-National Comparison of Consumers in South Korea and the United States Hye Jung Jung, Seoul National University, Korea Chorong Youn, Seoul National University, Korea Heesoon Yang, Konkuk University, Korea Yuri Lee, Seoul National University, Korea 496. Customer Value for Luxury Fashion Brands Ho Jung Choo, Seoul National University, Korea Hee Kang Moon, Pai Chai University, Korea Hyunsook Kim, Chung-Ang University, Korea Namhee Yoon, Korea Color & Trend Center, Korea 497. A Viability Study of the French Luxury Fashion Industry Letitia Phillips, Lake Superior State University, USA Ralf Wilhelms, Lake Superior State University, USA 498. Effectiveness of Web Design for Luxury Brands Estrella Daz, University of Castilla-La Mancha, Spain David Martin-Consuegra, University of Castilla-La Mancha, Spain 499. Canceled (Not submitted) CONSTRUCTING THE LUXURY BRAND: EXPLORING THE ROLE OF CONSUMER DISCOURSE Contact: Stuart.roper@mbs.ac.uk 500. Canceled (Not submitted) DOES THE HOST CULTURE INFLUENCE THEIR PERCEPTIONS OF LUXURY AND LUXURY BRANDS? Contact: tingting.mo@iae-aix.com 501. Canceled by author LUXURY O LUXURY! - CHARACTERISTICS, VALUE, AND THE EYE OF THE BEHOLDER Contact: margaret.craiglees@aut.ac.nz

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Session1.3FashionMerchandising
502. An Empirical Study of Decision Making Process among Korean Outdoor Sports Participants Heewon Sung, Gyeongsang National University, Korea Kyungae Park, Yeungnam University, Korea 503. Fashion Leadership and Its Relation to Fast Fashion Brand Strategy As Perceived By Korean Consumers Jihyeon Lee, Chungbuk National University, Korea InHee Lee, Kochi International.co.ltd Seoul, Korea KwangWook Shin, Chungbuk National University, Korea Eun Young Kim, Chungbuk National University, Korea 504. Canceled by author (08-05) Development of Measures for a Luxury Brand Index Eun-Jung Choi, The most Consulting, Korea Kyung-Hee Hong, Korea University, Korea Yoon-Jung Lee, Korea University, Korea

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PosterSessionII
16:10PM17: 40PM,Room.Cliford

Session2.1MarketinginGeneral
505.
Bias Removal and Judgmental Recalibration on Contrastive Context Chung-Chiang Hsiao, National Taiwan Normal University, Taiwan Yi-Wen Chien, National Taiwan University, Taiwan 506. Business Leaders Personal Values and Marketing Performance: The Mediation Role of Strategic Orientation and Market Orientation Yuhui Gao, Dublin City University, Ireland Mengxia Zhang, Capital University of Economics and Business,China 507. Psychological Risk Reduction of Real Estate Investor and Reliability of its Investment Information: Antecedents and Consequences Gyu-yeol Shim, Gumi College, Korea Sang-Hyun Oh, Gumi College, Korea Yong-man, Kyungnam University, Korea 508. Conceptualising the Role of Congruency in Prototypical Brand Extensions in the Beverage Industry Damir Malic, Curtin University of Technology, Perth, Australia Ian Phau, Curtin University of Technology, Perth, Australia Min Teah, Curtin University of Technology, Perth, Australia Vanessa Quintal, Curtin University of Technology, Perth, Australia 509. The Effectiveness of Non-Governmental Organizations Websites Estrella Daz, University of Castilla-La Mancha, Spain Juan Jos Blzquez, University of Castilla-La Mancha, Spain Arturo Molina, University of Castilla-La Mancha, Spain David Martn-Consuegra, University of Castilla-La Mancha, Spain 475. Introducing New Methods of Assessing Data Quality in Marketing Research Boris Toma, University of Mannheim, Germany Daniel Heinrich, University of Mannheim, Germany Hans H. Bauer, University of Mannheim, Germany 510. Canceled (Not submitted) CLASSIFICATION OF DEGREES AT THE LEVEL OF NEEDS Contact: wxz@xiyou.edu.cn 511. Canceled (Not submitted) THE EFFECTIVE ASPECTS OF CUSTOMER SATISFACTION IN HOTEL INDUSTRY IN KISH ISLAND (IRAN) Contact: pardis.mohajerani@gmail.com 512. Canceled (Not submitted) DETERMINING THE EFFECTS OF SPORTS SPONSORSHIP SUCCESS Contact: topcuil@itu.edu.tr 513. Canceled by author THE EFFECT OF DIFFERENT ADVERTISING TYPES IN GPT TRAVEL BROCHURES Contact: Janice@stu.edu.tw

Session2.2CorporateBranding
514. The Relationship Between Corporate and Product Brand Images Under Corporate Branding Strategy

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Chen Zhang, Beijing Foreign Studies University, China 515. Living the Employer Brand an Employer Branding Framework Proposition from the Employee Perspective Diana Gavilan. Universidad Complutense de Madrid. Spain. Mara Avello. Universidad Complutense de Madrid. Spain. Victor Molero. Universidad Complutense de Madrid. Spain

516. Critical Success Factors of Corporate Co-Branding Shingoh Iketani, Keio University, Japan 517. Canceled by author HOW IS BRAND EVOLUTION STAGE MODEL APPLIED A CASE STUDY Contact: joycelin666@gmail.com 518. Canceled by author CORPORATE BRAND TRAININGS AS STRATEGIZING EPISODES A BATTLE BETWEEN RECURSIVE AND ADAPTIVE PRACTICES Contact:moisande@hse.fi

Session2.3Innovation,DiffusionandAdoptionofHighTechnology
519. The Impact of Digital Technology on the Photography Industry, Past, Present, And Future: A Practical Examination of the Product Life Cycle in Two Acts Thomas S. OConnor, University of New Orleans, USA 520. Adoption of Disruptive and Radical Innovations In The Non-Profit Sector Patrali Chatterjee, Montclair State University, U.S.A Howard Tuckman, Fordham University, U.S.A 521. An Investigation of the Effective Factors on Bank Customers Adoption of Credit Card Ahmad reza Jazayeri Noushabadi, Shahed University, Iran 522. Effect of Perceived Operational Competence on Users Mobile Commerce Use and Adoption Jung-Wan Lee, Boston University, United States Samuel Mendlinger, Boston University, United States 523 Does Capital Facilitate the Improvement of New Product Quality? An Examination in Two Environmental Contexts Chiayu Tu, Ming Chuan University, Taiwan, Suechin Yang,Tamkang University, Taiwan 525. Like Or Hate: Are Americans Ready For Mobile Advertising? So Won Jeong, the Ohio State University, USA Yujin Moon, the Ohio State University, USA Jae-Eun Chung, the Ohio State University, USA 526. Psychological Ownership and Technology Adoption Sheng-Tsung Hou, Feng Chia University, Taiwan 527. Are Consumers Ready To Be Tagged? The Effect of Perceived Intrusion on the Attitude towards Using an Rfid-Based Marketing Program Harold Boeck, Universit de Sherbrooke, Canada Jean Roy, Universit de Sherbrooke, Canada Fabien Durif, Universit de Sherbrooke, Canada

74
Marc Grgoire, Universit de Sherbrooke, Canada

528.Canceled by author (08-09-2010) Application of Unified Theory of User Acceptance of Technology to Mobile Shopping Services Adoption: The Moderating Effect of Technology Anxiety Kiseol Yang, University of North Texas, U.S.A Judith Forney, University of North Texas, U.S.A

529. Personal Values and Consumer Innovativeness on Biofuel Mustika Sufiati Purwanegara, Bandung Institute of Technology, Indonesia Nita Garnida, Bandung Institute of Technology, Indonesia 530. The Relationship of Diffusion of Innovation and Adoption of a High Technology Product to Marketing Strategies & Global Consumer Values Valerie L. Vaccaro, Kean University, USA Sucheta Ahlawat, Kean University, USA Deborah Y. Cohn, New York Institute of Technology, USA 531. From Adoption to Diffusion: Determinants of M-Service Use and Diffusion Sejin Ha, Purdue University, USA Joohyung Park, Purdue University, USA 532 Consumer E-Shopping Behavior: Roles of E-Shopping Quality and Gender Sejin Ha, Purdue University, USA Leslie Stoel, the Ohio State University, USA 533. A Study of Determinants in Online B2B Purchase in India S.L.Gupta, Birla Institute of Technology, India B.K.Jha, Birla Institute of Technology, India Hitesh Gupta, Birla Institute of Technology, India 534. The Application of Decomposed Theory of Planned Behavior on Internet Banking Adoption in Jordan Malek Al-Majali, Universiti Utara Malaysia, Malaysia Nik Kamariah Nik Mat, Universiti Utara Malaysia, Malaysia 535. Factors Affecting Executive Decision on Adopting Internet Marketing In Theory of Reasoned Action Standpoint Kim, Joo Ho, Myoungji University, Korea 536. Canceled by author UNDERSTANDING THE ADOPTION OF CONVERGENT SERVICES: THE CASE OF IPTV Contact: mislee@korea.ac.kr 537. Canceled by author AUTOMATED SUPPLY CHAIN MANAGEMENT TOOLS IMPROVING PRODUCTIVITY IN SUGAR PROCESSING INDUSTRIES Contact: ashokgm3@yahoo.com 538. Canceled by author INNOVATION MODELS IN THE GLOBAL ECONOMY OF SERVICES: CASE OF REGULATED MARKETS Contact: mathe@essec.fr 539. Canceled by author FRANCHISOR-FRANCHISEE SUPPLY CHAIN COOPERATION IN INFORMATION Contact: kwang@brocku.ca 540. Canceled (Not submitted) FEELING VERSUS THINKING INFLUENCES ON PERCEIVED VALUE OF 3G MOBILE TV SERVICES

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Contact: margherita.pagani@unibocconi.it 541. Canceled by author ADOPTION, REJECTION OR CONVERGENCE: CONSUMER ATTITUDES TOWARD BOOK DIGITIZATION Contact: stchen@exchange.fullerton.edu 542. Canceled by author ISSUES AND CHALLENGES IN EXTERNAL CORPORATE VENTURING Contact: mmiles@georgiasouthern.edu 543. Canceled (Not submitted) PREDICTING EARLY ADOPTION OF SUCCESSIVE VIDEO PLAYER GENERATIONS Contact: harmen.oppewal@buseco.monash.edu.au 544. Canceled by author CONCEPTUALIZATION OF THE ADOPTION OF SOCIAL NETWORK SITES Contact: linn.thomas@ebs.edu 545. Cancelled by author WHAT INFLUENCES EARLY ADOTION? Contact: YangJ@uhv.edu 546. Canceled by author THE ROLE OF RELIGIOSITY, ETHNICITY, INDIVIDUAL'S VALUES, AND NNOVATIVENESS IN CONSUMER ACCEPTANCE OF NOVEL PRODUCTS Contact: Shaheen_mansori@yahoo.com 547. Cancelled by author USER BEHAVIOR TOWARDS ACCEPTING EVIDENCE BASED MEDICINE SERVICE INNOVATION Contact: andychiu@asia.edu.tw 548. Canceled by author FACTORS AFFECTING EXECUTIVE DECISION ON ADOPTING INTERNET MARKETING IN THEORY OF REASONED ACTION STANDPOINT Hui-Chih-Wang, National Chung Cheng University Taian Contact: hcwang@gmail.com 549. Canceled by author GLOBAL MARKETING OF HIGH-TECHNOLOGY PRODUCTS AND ENTREPRENEURIAL NETWORKS Contact: sussie.morrish@canterbury.ac.nz

Session2.4FilmMakinginMarketingResearch
550. Finding Harmony in the Jungle Maria Kniazeva, University of San Diego, USA

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PosterSessionIII
17:50PM19:20PM,Room.Cliford

Session3.1MappingStrategicThinkinginMarketing
551. A Multi-Criteria Decision Analysis for Mobile Phone Purchasing Sebnem Burnaz, Istanbul Technical University, Turkey Y. Ilker Topcu, Istanbul Technical University, Turkey 552. The Antecedents and Consequences of Brand-Oriented Companies Yen-Tsung Huang, Tunghai University, Taiwan Ya-Ting Tsai, Tunghai University, Taiwan 553. Intended and Realised Marketing Strategy: The Deterministic Effects of Market Uncertainty Simos Chari, Leeds University Business School, UK 554. Senior Tourists with On-Line Group Package Tour Advertising Kuo-Ching Wang, National Taiwan Normal University, Taiwan Ruey-Luen Chen, National Chiayi University, Taiwan Wen-Yu Chen,Yuanpei University, Taiwan Junyi Zhang, Hiroshima University, Japan Yu-Lung Sung, National Chiayi University, Taiwan 555. Canceled (Not submitted) PROFITABILITY, GROWTH, VALUATION, AND BRAND VALUE Contact: wap@ceibs.edu

Session3.2ConsumerBehaviorofInternationalTourism
556. Matching Consumer Needs with Product Choices in International Tourism in the Twenty-First Century: Enhancing the Positives and Diminishing the Negatives Thomas S. OConnor, University of New Orleans, USA 557. Customer Satisfaction in an Airline Industry: A Case Study of Flight Safety at Low Cost Airlines/ LCA in Indonesia Any Noor, Bandung State Polytechnic, Indonesia 558. Indonesian Tourists Preferences Influence Of Conscious and Unconscious Motives Ismayanti , Universitas Sahid Jakarta, Indonesia Ina Djamhur, Universitas Sahid Jakarta,Indonesia 559. The Paris Syndrome: A Tentative Explanation of Why French Shoppers Cannot Understand Japanese Customers Eliane Karsaklian, Universit de la Sorbonne Nouvelle, France 560. E Promotion for Tourism in India Vijay Kumar, Guru Gobind Singh Indraprastha University, Amita Charan, Department of Commerce, Janki Devi Memorial College,

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Sir Gangaram Hospital Marg, 561. Self-Serving Bias: Does It Work With Self-Service Tehcnology? Wonae Cho, Seoul Womens University, Korea 562. Canceled (Not submitted) A STUDY OF RISK PERCEPTION AND PREVENTION OF INTERNATIONAL BACKPACKERS IN THAILAND Contact: pimmada@hotmail.com 563. Canceled (Not submitted) A STUDY OF THE BALANCED SCORECARD PERSPECTIVE IN THE MEDICAL TRAVEL INDUSTRY IN KOREA Contact: parkja77@hanmail.net 564. Canceled by author HOW TO IMPROVE THE CONSUMER LOYALTY OF INTERNATIONAL TOURISM HOTELS: A COMPARISON BETWEEN MAINLAND CHINA AND TAIWAN Contact: arielchn@hotmail.com 565. Canceled by author HOLOCAUST TOURISM AND EQUITY RESTORATION Contact: jpodoshe@fandm.edu; hunt@temple.edu 566. Canceled by author MARKETING STRATEGIES OF HOT SPRINGS RESORTS IN TAIWAN: A CASE STUDY Contact: yjhsieh@nccu.edu.tw 567. Canceled (Not submitted) THE EFFICIENCY ANALYSIS FOR INTERNATIONAL TOURIST HOTEL IN TAIWANA REGIONAL DEVELOPMENT PERSPECTIVE Contact: dian@ydu.edu.tw 568. Canceled (Not submitted) NEW TOURISM DESTINATIONS IN THE MIDDLE EAST: Contact: E.Szivas@surrey.ac.uk 569. Canceled (Not submitted) TRAVEL IDENTITIES AND CONSUMER BEHAVIOUR Contact: E.Szivas@surrey.ac.uk 570. Canceled (Not submitted) TOURIST PERCEPTIONS ABOUT THE IMPACTS OF TOURISM DEVELOPMENT IN NATURE AREAS Contact: csilva@estv.ipv.pt; elisabethk@ua.pt; jlabrantes@estv.ipv.pt 571. Canceled by author ESTIMATING CONGESTION COSTS AND SEGMENTING MOTIVATIONS FOR RECREATIONAL FESTIVALS Contact: hch55@ntcpe.edu.tw 572. Canceled (Not submitted) DIMENSIONS OF CUSTOMER ORIENTED SOCIAL RESPONSIBILITY AND COMPETITIVENESS OF TOURIST HOTELS IN THE EXOTIC CITY OF MOMBASA AND ITS ENVIRONS, KENYA Contact: cherutho@gmail.com 573. Canceled by author AN EMPIRICAL STUDY ON THE CUSTOMER RESPONSES TO CUSTOMER'S ACCEPTANCE LOCAL PRODUCT FOREIGN HOSTS?

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LEVEL OF SERVICE Contact: johnsp@daum.net

Session3.3GlobalConsumerBehaviorandMarketingStrategy
574. The Responsability, Innovation and Marketing Services: Case of Public Service Xavier Pavie, ESSEC Business School, France Laetitia de Bussy, ESSEC Business School, France 575. The Smarteez and Globalisation: The Influence of Global Consumer Culture on Style among South African Youth Marike Venter, University of Witwatersrand, South Africa Guillaume Johnson, University of Witwatersrand, South Africa 576. The Effect of Involvement, Emotion and Exposure on Sponsor Recall and Recognition: Comparative Study at the Fifa 2006 World Cup Fawzi DEKHIL, Tunis El Manar University. Tunisia Michel DESBORDES, University of Paris Sud 11 - France An International

577. Elucidating Consumer Switching Behaviors: The Roles of Value Equity, Brand Equity and Price Hung-Pin Shih, Hsuan Chuang University, Taiwan 578. Traditional and Contemporary Influences on Consumer Socialization: Results From An Exploratory Study In India Anupriya Kaur, Jaypee University of Information Technology, India Yajulu Medury, Jaypee University of Information Technology, India 579. Why Global Brands Are Preferred? The Effects of Ability of Identity Expression, Trust and Affect Yi Xie, University of International Business and Economics, China Rajeev Batra, University of Michigan, U.S Siqing Peng, Peking University, P. R. China 580. Canceled (Not submitted) CONSUMERS IN THE UK: MATERIALISM AND ONLINE SHOPPING EXPERIENCE FORAPPAREL Contact: gary.davies@mbs.ac.uk 581. Canceled by author THAI YOUTH AND MARKETING COMMUNICATION IN GLOBALIZATION AGE Contact: vor_sammer@rocketmail.com 582. Canceled (Not submitted) THE IMPORTANCE OF BRAND ORIGIN IN FASHION MARKETS Contact: cqueijeiro@esart.ipcb.pt 583. Canceled (Not submitted) THE COMPLEXITY OF THE COUNTRY-OF-ORIGIN LITERATURE: PAST, PRESENT, AND FUTURE Contact: balabanis@btinternet.com 584. Canceled (Not submitted) EFFECTS OF MUTUAL FUND ADVERTISING ON INVESTOR REDEMPTIONS Contact: anpinwei@gmail.com

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585. (Not submitted) Authors have to submit the abstract for the proceedings. The Influences on Consumer Buying Behavior In Libya: Is Cultural Context Really Relevant To Marketing? Izzudin Busnaina, Izzudin.Busnaina@ntu.ac.uk Tony Woodall, tony.woodall@ntu.ac.uk Contact: tony.woodall@ntu.ac.uk , Izzudin.Busnaina@ntu.ac.uk 586. Canceled (Not submitted) ARABIC SOCIAL AND CULTURAL INFLUENCES ON ABERRANT CONSUMER BEHAVIOUR: AN EXPLORATORY STUDY OF LIBYAN MARKETERS Contact: Amal.abdelhadi@ntu.ac.uk 587. Canceled by author PRODUCT-COUNTRY IMAGE AND PRODUCT-QUALITY PERCEPTIONS: THE ROLE OF INCOME Contact: Alexander.Josiassen@vu.edu.au 588. Canceled by author (Not submitted) TAIWANESE CONSUMERS PURCHASE INTENTIONS TOWARD U.S. AND JAPANESE-MADE HOUSEHOLD APPLIANCES Contact: r.javalgi@csuohio.edu 589. Canceled (Not submitted) PATTERNS OF RESPONSIBLE CONSUMPTION AMONG BUSINESS STUDENTS AROUND THE WORLD: INDIA, CHINA & HONG-KONG, CANADA, MEXICO, SENEGAL, CAMEROON Contact: crb@rouenbs.fr 590. Canceled (Not submitted) SPORTS SPONSORSHIP: AN UPCOMING BRAND ENHANCEMENT TOOL Contact: Prof.sprath@ymail.com 591. Canceled by author INTERNATIONAL ADVERTISING AND THE GENDER OF NATIONS: A CASE STUDY OF VIRGINIA SLIMS ADVERTISING IN THE UNITED STATES, JAPAN, AND KOREA Contact: dewhirst@uoguelph.ca 592. Canceled by author CONSUMER ATTITUDES TOWARD THE SHANZHAI MOBILE PHONE: THE COMPARISON BETWEEN BRICK-AND-MORTAR AND ONLINE CHANNELS Contact: peichunl@mail.ncku.edu.tw 593. Canceled (Not submitted) INNOVATION MODELS IN THE GLOBAL ECONOMY OF SERVICES: CASE OF REGULATED MARKETS Contact: mathe@essec.fr

Session3.4GlobalProductInnovationManagement
594. Effects of Technology Readiness on Prosumer Attitude and E-WOM Sang-Lin Han, Hanyang University, Korea Hyunseok Song, Hanyang University, Korea Jerry Han, Seoul National University, Korea 595. Entrepreneurial Orientation, Dynamic Capabilities, and Product Innovation Performance Outcomes Ana Lisboa, ESTG/Instituto Politcnico de Leiria, Portugal Dionysis Skarmeas, Athens University of Economics & Business, Greece Carmen Lages, ISCTE Business School/IUL, Portugal

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596. The Impact of Market Orientation, NPD Orientation and NPD Process Execution Capability on NPD Program Performance Mike Reid, RMIT University, Melbourne, Australia Erica Brady, Monash University, Melbourne, Australia 597. Perceived Self-Efficacy and Its Effect on Online Learning Acceptance and Student Satisfaction in Korea and the U.S Jung-Wan Lee, Boston University, United States Samuel Mendlinger, Boston University, United States 598. Paths to Success: How DP Market Orientation And Entrepreneurship Orientation Bring New Product Success? Hong, Jinhwan, Optimum Management Consulting, Korea Song, Taeho, Korea University Business School, Korea Yoo, Shijin, Korea University Business School, Korea 599. Can High-equity Global Brands Ride out Innovation Downfall Better? An Investigation of the Exacerbating Factors of Product Innovation Failure from a Consumer Perspective Shuling Liao, Yuan Ze University, Taiwan Colin Cheng, Yuan Ze University, Taiwan
524. Its Who You Know: the Influence of Social Network Sites on Vendor Selection Brooke Reavey, Drexel University, USA Hyokjin Kwak, Drexel University, USA

600. Canceled (Not submitted) THE PREDICTIVE POWER OF CONCEPT TESTING USING RAPID PROTOTYPING METHODS: THE MODERATING ROLE OF PRODUCT INNOVATIVENESS Contact:jean-francois.ouellet@hec.ca 601. Canceled (Not submitted) THE EFFECTS OF PATENT-LAW CHANGES ON INNOVATION: THE CASE OF INDIAS PHARMACEUTICAL INDUSTRY Contact: gthaley@sbcglobal.net 602. Canceled by author STRATEGIC CONFLUENCE OF CONTINUITY AND CHANGE FOR IMPROVED INNOVATION PERFORMANCE Contact: jsabhat@nic.in; jsabhat@gmail.com 603. Canceled (Not submitted) CONSUMER INVOLVEMENT IN BUNDLING PRODUCTS AND SERVICES: TECHNOLOGICAL CONVERGENCE OF INFORMATION AND COMMUNICATION TECHNOLOGIES (mehmet donmez and arzu karaman) Contact:m.donmez@skema.edu

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September12,2010

ConferenceEnds.