Mapa Institute of Technology Makati

333 Sen. Gil Puyat Ave., Makati City 1200

Dear Respondent, Greetings! We are accountancy students from Mapa Institute of Technology Makati and we are conducting a research study regarding the ESTABLISHMENT OF FARM-TOTABLE BUSINESS IN METRO MANILA, in a relation to this we are requesting you to answer all the questions below. Your answers will be highly appreciated and we assure you to keep it confidential. PLEASE DO NOT LEAVE ANY QUESTION/S UNANSWERED.
Farm-to-table refers to the system wherein food produce (fruits, vegetables, meat, eggs, etc.) are directly procured from farmers, repacked and subsequently delivered door-to-door to the consumers. This system provides the freshest produce in market since this eliminates excessive food handling.

THANK YOU! THE RESEARCHERS NAME: (Optional)______________________________ GENDER: __X__Male ____Female CIVIL STATUS: _X_Single ____Married ____Widow/Widower MONTHLY INCOME: ____P20,000- 25,000 ____P26,000-30,000 ____P31,000-35,000 ____P36,000- 40,000 __X_P41,000-45,000 ____P46,000 and above AGE: ____ 20-24 ____ 30-34 ____ 40-44 ____ 50-54 __X_ 25-29 ____ 35-39 ____ 45-49 ____ 55 and above EDUCATIONAL ATTAINMENT: __X_ College ____ Post Grad ____ MBA ____PhD

Please put a check that corresponds to your answer/s. 1. Do you buy fresh produce? (/) Yes ( ) No If no, proceed to question #6. 2. How often do you buy produce? ( ) Daily (/ ) Weekly ( ) Monthly ( ) Others: Please specify: __________

3. How much is your budget for produce monthly? (/ ) below 5,000 ( ) 6,000-10,000 ( ) 11,000-15,000 ( ) 16,000 and above 4. Where do you buy produce? ( /) Supermarket ( ) Dry/Wet Market ( ) Weekend Market ( ) Others: Please specify: __________ 5. What kind of produce do you usually buy in the market? FRUITS VEGETABLES Mango / Garlic Orange / Ginger Grapes / Onion Banana / Potato Pineapple / Eggplant Watermelon / Carrots Melon / Kangkong/ Water Spinach Papaya / Cabbage Avocado / Cucumber Tomato / Ampalaya/ Bitter Melon

/ / / / / / / /

OTHERS:_______________________________________________________________ 6. Are you willing to subscribe to a farm-to-table service in your area? (/ ) Yes ( ) No, why? _________________________ If no, kindly ignore the survey. 7. What are the features that will entice you to subscribe to our product/service? FEATURES YES Door to door delivery / Guaranteed produce straight from the farm / Free recipes / 8. Which mode of payment do you prefer? (/ ) Cash basis ( ) Credit Card 9. Which mode of ordering do you prefer? (/ ) Online ( ) Phone call ( ) Over the counter ( ) Others: Please specify __________ 10. In terms of our menu, what do you prefer? (/ ) Fixed Mix of Produce ( ) New mix of produce every week ( ) Mix produce of your choice ( ) Others: Please specify __________ 11. In terms of our packaging, what do you prefer? (Each item is separately sealed) ( ) Basket ( ) Box (/ ) Plastic ( ) Others: Please specify __________

NO