1. SM courses at Harvard http://www.hbs.edu/mba/academics/coursecatalog/1990.

html
(in leas article they said 2, I only found 1 which looks like 350B; you can check the above link for course description for verification)

Digital Marketing Strategy

Educational Objectives
Reduce the challenges posed by digital media and digital distribution for marketing and entrepreneurial firms.

Course Content and Organization

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and services to sell, and secondarily with the challenges of developing the tools of digital marketing. Digital media, and in particular social media like Youtube, Facebook, Blogs, and Twitter, represent radically new tools for reaching customers, collaborating with them, building relationships, and spreading ideas virally. Paid search advertising tools like Google's Adsense make "free to consumer" a strategic option. Digital distribution channels change the relationship between manufacturers and retailers, and destabilize entire industry ecosystems, This course examines how pioneering corporations are using these tools to build digital marketing and Web branding strategies for large companies and small, and the course identifies techniques and frameworks to generalize from these pioneering practices. The course teaches how to use search engine marketing, social media display advertising, and mobile display advertising, with the help of a hands-on class project in which real funds are spent to achieve inmarket results. Next it uses cases on viral propagation to teach some of the mechanics by which social media transmit and create persuasive content. Third, the course explores how marketing companies adopt some of the methods of digital age publishers to disintermediate traditional publishers and take content directly to their customers and prospects. The career focus of students taking the course is likely to include both people with an interest in Web-based entrepreneurship, but also people interested in general consumer marketing and general management careers. Given the way marketing media are evolving and patterns of consumer engagement with media are changing, our goal as a class will be to anticipate trends that, while novel and relatively unexplored today, will be mainstream in the next decade. Module 1: Digital tools and resource allocation. How to go to market with search engine optimization, paid search, and digital display media. Module 2: Social Media: Challenges of Managing and Responding to Viral Propagation. How to build and use brand pages on social networks. Module 3: Building marketing platforms Module 4: Redefining marketing in industries that are moving from analog to digital foundations. Adapting business models to integrate online and offline principles.

2. At Berkley

http://mba.haas.berkeley.edu/academics/elective.html (here too in Leas article they said there are two SM courses but when I searched I only found
this one below. Although its called technology mktg in its desc it says it teaches stds how to use customer info to better market to customers which is sort of like our course 350B).

3. At New York University Stern ( leas article said 6 courses in SM, I only found 3 the fourth is
marketing metrics which I dont think related to what you have in mind. ) http://www.stern.nyu.edu/programs-admissions/full-time-mba/academics/courseindex/index.htm

Digital mktg:
This core course of the Digital Marketing specialization at Stern addresses a fundamental business question of the digital age: how to increase shareholder value through digital media. This is a question that all firms are currently struggling to answer in an era where they can, for the first time, truly engage in rapid two-way conversations with potential and current customers. If firms ask themselves the question how do we attract and retain customers? chances that the answer to this looks very different from what it was a decade ago when the Internet was still in its infancy. At the current time, reputations can be made or destroyed within minutes, presenting great opportunity as well as a high degree of risk. The focus of the course is on how to make firms more intelligent in how they conduct business in the digital age. This requires a fundamental understanding of the technologies and platforms that form the backbone of electronic commerce, the ability to govern and leverage large amounts of data that are generated as a by-product of electronic interactions, and sociological norms and individual preferences. Measurement plays a big role in this space. As a modern-day famously remarked In God we believe, everyone else please bring data. The course will feature (at least) two instructors who will provide complementary perspectives on branding, analytics, social media, and strategy. There will be several (roughly 6) senior executives from companies providing a detailed look at what their companies are doing in the digital space. There will be several assignments and a term project for this course. The project, done in teams, will involve the assessment of the Digital IQ of a firm of your choice and a set of actionable recommendations for the firm based on your audit. Considering the nature of the

material there is no textbook for this course. Materials will consist of readings, links to websites, and datasets.

New Media in Marketing

This course will look to provide a framework for understanding the various technologies impacting the media in the marketplace today using subjects both ripped from the headlines and grounded in near-term history as well as provide a structure for assessing the opportunities and challenges of innovations in the 3-5 year time horizon. It is designed to help students become effective marketers in the 21st century. Topics covered will include the digital home, web 2.0, social media, online video, digital advertising, video-ondemand, mobile applications, gaming, sports technologies, and interactive TV.

Social Media for Brand Managers

Social media is transforming the way marketing organizations are thinking about building strong brands and durable customer relationships. Increasingly, brands are being managed as conversations and personifications that transcend the features and functions they offer. Social media creates two way brand channels, where the brand can speak, listen, and respond and where people are speaking to each other about the brand outside of the brands control. This course is intended to equip marketing students to lead brands in a social media world and to contribute and even run crossfunctional social media teams in a marketing world that is moving from brands broadcasting a message to brands listening and then engaging with people.

Marketing Metrics Decision Making

The marketing measurements/metrics focused on in this course typically fall into three broad categories: capabilities, inputs and outputs. Capabilities are the strength and resources possessed by an organization. Inputs refer to the effort and budget put into various marketing resources/activities. Outputs refer to the impact of those activities at the customer, product-market and financialmarket levels. This course focuses on providing you with the tools and approaches to gauge the impact of marketing expenditures. More specifically you will learn the currently available marketing metrics, determine the most appropriate marketing measures for a company, determine whether data is available or needs to created, and how to construct a marketing measurement system or dashboard to enable return on marketing Investment (ROMI)-driven decisions. Students that will benefit from this course include those interested in current or anticipated positions in the following: planning and strategic planning, operating positions for a business line or an entire firm or, marketing positions at either the firm or business line level, as well as entrepreneurs

launching new businesses. At the conclusion of this course you will be able to better evaluate the effectiveness of marketing spending/value investing.

4. University of Michigan-Ann Arbor (Ross) ( leas article said there are two SM courses, the below are the only two relevant ones I could find; the third is more about analytics) to look at all courses though click the below link. )
http://www.bus.umich.edu/CourseManagement/ViewCourseDescriptions.asp?Term=1&Dept= MKT&Program=MBA and http://www.bus.umich.edu/CourseManagement/ViewCourseDescriptions.asp?Term=F12&Dept =MKT&Program=0
MKT 624 Co-Creation of Value 3 hours Elective Terms Offered: W11, F11, W12 Cross-listed with: STRATEGY 624 Co-Creation of Value --- Thanks to the Internet, and the structural forces of digitization, ubiquitous connectivity, globalization, social networking, and new communications and information modalities, interactions between individuals everywhere in the system have exploded on a scale and scope as never before. Providers are challenged by the fact that their recipients are increasingly informed, connected, networked and empowered. Armed with access to new information and communications technologies, individuals are demanding a higher quality of interactions, and are even prepared to insert themselves into the firm's value chain to co-create mutually valuable experiences. The goal of this course is to expose you to an "expanded" paradigm of value creation that leading companies all over the world are embracing. Companies are innovating new engagement platforms and environments of experiences that facilitate customer interactions with a company's products, processes, employees, as well as customer communities, to co-create mutual value. We will discuss how you can help organizations shift their thinking and practices towards co-creation and help build new management processes and organizational capabilities for co-creating value.

MKT 322

Digital Marketing 1.5 hours Elective Terms Offered: F12 Advisory Prerequisites: MKT 300 Digital Marketing --- Technology has significantly transformed marketing. The last several years have seen an explosion of digital options to engage consumers and attract client marketing budgets. This course is designed for students who have taken marketing management. It will focus on the tools and techniques of digital marketing. We will explore such topics as search engine advertising, the effectiveness of banner ads, and

how to use viral marketing, email marketing, and consumer-generated media. The approach is to bring a healthy dose of action-based learning into the classroom. Readings will include recent research, cases, and books on key industry trends. Grades will be based on team presentations built on a live project, as well as several one-page essays and classroom contributions.

MKT 630

Marketing Engineering 2.25 hours Elective Terms Offered: W12(B), W11(B)

Advisory Prerequisites: MKT 501/503/591

Marketing Engineering --- The structure and content of those employed in marketing is rapidly changing due to vast increases in desktop computer power and exploding volumes of marketing data. Professions such as marketing manager, account manager, market researcher and Marketing (research) consultant are evolving rapidly in the new technology intense marketing environment. New approaches to marketing are heavily dependent upon analytical tools, and the effectiveness of the new use of those tools depends on the knowledge and skills of the users. The new marketing looks like marketing engineering and is in need of people with marketing engineering skills. This course develops those skills.

5. Emory University ( although leas article said there are 3 SM Courses; I didnt find any that are relevant) These are the recently offered electives in marketing; none are SM; they do have marketing analytics though: The link is
http://www.goizueta.emory.edu/degree/eveningmba/curriculum/acceleration_options.html

Recently Offered Electives

Customer Behavior Global Marketing Marketing Intelligence Marketing Seminar Marketing Strategy Nonprofit Marketing Consultancy Product & Brand Management Sales & Business Development

6. Indianna University
http://kelley.iu.edu/mba/academics/coursesWidget.cfm?dept_code=MKTG&name=Marketing

( in leas article it said 1 course; this is what I found) - Buss M595: Digital marketing:
Department: Duration: Prerequisites: Marketing 7-weeks MBA Core

From social networks to prosumer content and mobile applications, marketing in the digital age is markedly different than in the past. Students in this course will get hands on experience with many of todays cutting edge social and digital marketing tools, learn to critique and create digital marketing strategies, and participate in exploratory assignments to test out the theories that make these tools work. Students will read about the functional theories related to social media including network theory, game theory, and collective intelligence and will then engage in experiencing these theories in action first hand, building to a campaign of their own design. This course includes a full survey of digital marketing approaches from email to augmented reality with an emphasis on matching technology to specific marketing goals. Students in the course must be willing to create accounts on various social media tools.

7. Ohio state university (Fisher)

http://fisher.osu.edu/wpmba/index.php?page=Marketing

(Although leas article said there is one SM course I found none; refer to the above link for verification) 8. Stanford University http://faculty-gsb.stanford.edu/aaker/pages/courses.html ( leas article said 4 Sm courses: I found three; check if they pertain).

Courses
The Power of Social Technology (PoST - GSBGEN 358) In the past year, a dizzying number of people have written about (and blogged about, tweeted about) the mechanics of using Facebook, Twitter, email and YouTube, yet none addresses one of the biggest desires of individuals and corporations: how to leverage the incredible power of the new social technology to make a difference. (No offense to the dancing cats and exploding Pepsi bottles.). Thus the goal of the class is simple: to help you harness social technology in support of a clear single, focused goal and in so doing cultivate social good. To do so, well travel with the Obama campaign as they use social technology to create political change, with Kiva as they foster economic justice by making micro-loans easily available, and with for-profits like eBay and Nike as they illustrate how social good and profit-making to go hand in hand. Well gain insight from leaders from Facebook, Twitter, and Google, learn a framework to structure your thinking and your action, and provide a PoST Toolkit that will get you started on using all the most important social technology tools. Ultimately, this course demonstrates that you dont need money or power to ignite seismic social change. Well show you how with energy, focus, and a good wireless connection, anything is possible. Click here for course materials

Social Brands (co-taught with Chris Flink IDEO) As savvy consumers are increasingly participating in brands rather than merely receiving their messages, how do leading organizations stoke conversations, co-create, and build engaging relationships? Moreover, how do they harness social media to build and amplify a brand? Social Brands is a hands-on, projectbased course that will draw brain power from the GSB, School of Engineering, and other Stanford graduate programs to collaboratively and creatively explore these questions. While well examine various inspiring examples of social brands, the rules are yet to be written. Students will be challenged to actively form their own hypotheses and work in mixed teams to design and launch their own social experiments. This course will integrate approaches from the d.school and marketing curriculum including brand strategy, human-centered methods, rapid prototyping, and a bias toward action. Click here for course materials Building Innovative Brands (BIB - MKTG 352) Which brands do you love? Apple? IDEO? Timbuktu? What draws you into these brands? How do companies create compelling brand experiences? How could you cultivate a well-loved brand? These are the questions we will explore in Building Innovative Brands. The focus of the project-based class is to explore how to build innovative brands, where brand is defined as a sensibility or a reputation departing from traditional perspectives of brand. The reality is that most brands could be making a much stronger impact than they are today in terms of deeper purpose, social value, and greater inspiration for employees as well as customers. This class will dive into this potential by analyzing brands that excel at incorporating a strong design element into the brand which can infect the company internally and customers externally. The class will encompass an ecosystem of contributors. Leaders from the world of brand and design will be incorporated into the class to offer first-hand perspectives about the challenges and lessons along their varied paths to success. This approach is intended to make the walls between the classroom and the world outside more porous. The class will integrate methodsfrom the d.school, marketing courses and psychology courses including a focus on Ideation Labs, to encourage rapid prototyping, and realtime feedback. It is created for individuals interested in building your own brands and/or immersing yourself in the enhancement of a brand of your choosing. Click here for course materials and videos

9. MIT Sloan ( here lea s article stated 3 SM courses.) Interestingly I found only none related, for their mktg courses click on:
http://mitsloan.mit.edu/mba/program-components/personalized-curriculum/electives/)

but I found one which is taught by Brian Halligan cofounder of hubspot. (whose email is: bhalligan@alum.mit.edu;
http://mitsloan.mit.edu/faculty/detail.php?in_spseqno=3395&co_list=F)

Its called:

15.S16 H2 Special Seminar in Management: Entrepreneurial Product Marketing and Development (Spring)
http://entrepreneurship.mit.edu/course/15s16-special-seminar-management-entrepreneurial-productmarketing-and-development

This course is for students who want to start a company or join a startup. Students will learn how to effectively manage product development (hardware or software) in a fast paced, lean startup, how to iterate their way to product/market fit, how to generate interest in their start-up through the Internet, and how to select the right business model for your market. The course will be broken up into two halves. The first half will be taught by Elaine Chen (SM '93, SB '91), and will focus on developing breakthrough products in a startup setting. The second half will be taught by Brian Halligan (MBA 05), the co-founder and CEO of Hubspot and will focus on gaining gigantic market traction for your breakthrough product. You will be graded on a product development project (33%), marketing project (33%), and class participation (33%). In the product development project you will plan out the development for a new project and perform various tests of your product / market fit. In the marketing project, you will be evaluated on how much marketing attention you can get for a blog that you start within the class. Enrollment in this course is application only. Please email parul@mit.edu if you are interested in applying.

10. Columbia University ( leas article says two courses I found 1) For a list of all mktg courses at mba level click on
http://www4.gsb.columbia.edu/marketing/curriculum/mba

B8699-034: Social Media Marketing Strategy

M - A Term, 04:00PM to 07:15PM Instructor: ANDREW STEPHEN Download Syllabus View textbook info View course evaluation The marketing and business worlds are going through fundamental changes in the ways that consumers interact with brands and each other. Social media has helped give consumers a voice, connect them with their friends and other like-minded consumers, and has given them considerable power over marketers and brands. This course is designed to help you understand how strategic marketing communications has (and has not) changed due to the rise of social media. More importantly, the course will equip you with appropriate knowledge, perspectives, and practical skills for leveraging the opportunities inherent in social media and consumer-to-consumer social interactions for achieving business and marketing goals. This course will help you cut through the hype around social media so that you have an understanding of the most important opportunities, challenges, and issuesthat way you can start to identify new opportunities and see the true valueto consumers, to marketers, and to other corporate stakeholdersin social media. Across six sessions a range of topics related to social media, marketing communications, consumerto-consumer social interactions, viral marketing, and consumer sociology will be covered. While this is primarily a strategic marketing communications course, it is likely to also be of interest to students focusing on non-marketing career paths such as consulting, entrepreneurship, business development, and even finance. Everyone is welcome and no prior marketing experience is required.

The sessions will feature a combination of lectures, case discussions, team workshops, and high-level guest speakers. Your grade will be based on attendance, participation, a short case write-up, and, most importantly, a project. For the project you will work in teams of 4-5 students for a real client on a real social media-related marketing project. Past clients have included companies such as Amazon, BMW, Burger King, Herms, Intel, Publicis, Swatch, WPP, and many startups. Details will be provided closer to the start of the course. You will have an opportunity to bring your own client to the table (e.g., from a summer internship, your own connections, or even your own company). The purpose of this project work is to give you the opportunity to gain valuable hands-on social media marketing experience. This is a new course at Columbia. For the last two years a version of it has been offered at INSEAD, where it was one of the most popular MBA electives. Professor Andrew Stephen is a globally recognized expert on social media marketing and has worked with companies such as American Express, Google, Publicis, and WPP, as well as several startups. He holds a PhD in marketing from Columbia Business School, and his research focuses on social media marketing, word-of-mouth, and social networks. He teaches at Columbia, INSEAD, and the University of Pittsburgh. If you have questions about this course contact Professor Stephen by email (Andrew@AndrewStephen.net).

11. University of Virginia ( here lea lists1) I didnt find specific social media; it is embedded in the courses. They have in their electives: Marketing analytics, and , and business to business marketing which includes social media. For a look at their electives go to:
http://breeze.darden.virginia.edu/sye1011marketing/ they also have:

GBUS 8690 INTERACTIVE MARKETING This course examines the concepts involved in interactive marketing. Interactive marketing is characterized by activities that address customers directly (usually through some form of response advertising) for the purposes of initiating an exchange as well as developing, managing, and exploiting a customer relationship. Interactive marketing encompasses aspects of direct mail, customer relationship management, and Internet marketing. The ability to communicate with individual customers often allows the marketer to measure and manage each customer relationship separately. The results of response advertising campaigns are also measurable, testable, and database driven, thus converting the abstract aspect of marketing into the universal language of numbers. The course includes exercises in which students have the opportunity to apply and test the principles of interactive marketing in simulated business environments. 12. Yale university

(according to leas article its 1 SM and I found it. Its called Social media Management) http://mba.yale.edu/MBA/curriculum/electives /index.shtml

13. Georgetown ( lea says 7 social media courses I found the following

where SM is embedded) link is

http://courses.georgetown.edu/index.cfm?Action=List&ProgramID=51&AcademicYear=2012&A cademicTerm=FallSpring :
MARK-579 Internet Advertising and Marketing Coleman, Gregory The internet has gone through some significant changes as an advertising and marketing platform for advertisers of all sizes. This course has been designed to discuss real life examples of what advertisers, agencies and the internet publishers have all worked on together in creating the most easurable advertising medium ever. In this course we will review case studies and key issues that the industry has started to solve and to get the students involved in real time business situations. There will be a number of guest speakers who are key players in the internet advertising industry that will present a real sense of the advertising issues of the day from monetizing social media to local advertising trends to looking at the largest advertiser issues of the day . We will look at what went wrong with the advertising model as the bubble burst in 2000 to how this industry has grown at a 30%+ CAGR in the last 7 years with emphasis on search, display, video and mobile internet advertising and why this industry is poised for significant growth in the years ahead. Credits: 1.5 Prerequisites: None

MARK-572 Integrated Marketing Communication

Faced with an ever-increasing variety of marketing communication options, managers responsible for developing marketing plans for target segments are faced with a new complexity in their strategic marketing decisions. Questions arise about how best to capitalize on the potential for a two-way flow of digital communication between the firm and consumers, should consumers be invited to co-create ads and messages with the firm and its advertising agency, how should messages be tested for effectiveness, what should be the role of mass media vs. social media vs. personal media, how much money be allocated to various media options, how to measure return on investment (ROI) for communication spending, and how to integrate a high impact strategic marketing communication program for competitive advantage. This course will address these questions through lectures, case studies, guest speakers, and a course project on an actual marketing communication challenge. Credits: 1.5 Prerequisites: None

14. Carnegie university ( Tepper)

http://public.tepper.cmu.edu/WorkingSchedule/MBACourseSequence.aspx

Courses are:
Number:45821 Title:Marketing with Electronic and Social Media Concentration:Marketing Prerequisites:45720 - Marketing ManagementDescription: This course develops a set of principles so that the marketing manager can implement a strategy that utilizes electronic and social media. Marketing strategy has at its core a customer-centered focus, and we evolve this focus further into Interactive Marketing. Interactive marketing focuses not just on the company's interaction with the customer (e.g. advertising and direct communications) but the customer's interaction with the company and their interactions with each other. This interaction has been enabled by electronic technologies, such as the Internet, World Wide Web, Social Media, Email, Instant Messaging, Telephone, and Direct Mail. The basic premise of the course is that these technologies (of which the Internet is the most prevalent) bring about a radical increase in the effectiveness of marketing. These changes are brought about by cheap and powerful computing available to all members of the marketplace: customers, channels and producers. Our goal for this course is to develop a set of principles so that the marketing manager can develop and implement a marketing strategy using electronic and social media. (10/11- AM)

Course number: 45877

Title: Concentration: Prerequisites: Description: Strategic Uses of Information Technology Marketing & Information Systems None " Google AdWords, Long Tail, Wikis, Web Analytics, Blogs, Web 2.0, Prediction Markets, Keyword Bidding Strategies, Reputation Systems, AdSense, Search Engine Marketing, Opinion Mining, Wisdom of Crowds Do you want to know what is behind such buzzwords? Do you want to know how search engines and social media transform

the business environment? This course posits to explore issues related to operating businesses in the Web 2.0 environment. With the advent of Web 2.0, traditional business models have been completed outdated, other business models are deeply transformed, and many new models have emerged now, which are based on unprecedented access to vast amounts of information. In this course, you will learn how search and social media technologies affect businesses and society. This class will also introduce useful tools for leveraging network resources and successfully operating businesses in a networked world. You will gain an understanding of the basics of how search engines work, and then explore topics such as search ranking, search engine marketing, keyword auctions, landing page and search engine optimization. Next we will focus on user generated content and opinion mining through sentiment analysis. You will also learn about the uses of social connections and online collaboration strategies such as crowdsourcing, prediction markets, social networking, tweeting, blogging, within the enterprise and beyond. In addition, from a strategy point of view, this class will cover the frameworks for Web 2.0 business model analysis, and conduct in-depth analyses of the emerging best practices. 10/11-PS

Number: Title: Concentration: Prerequisites: Description:

45972 Technology Strategy Strategy & Information Systems & Marketing None
The course Technology Strategy is about business strategy for technology-intensive industries. It is not only suitable for students who wish to concentrate in strategy but also in marketing, as I cover two of the 4 Ps of marketing (Product and Price). Examples of technologyintensive industries are computer hardware and software, media and entertainment, telecommunications and e-commerce. Students explore the unique economic circumstances facing firms in these industries and identify strategies that enable firms to succeed given these

circumstances. This course prepares students to make decisions that address pricing including versioning and bundling, product standardization, the product line, network effects and platform competition. This course is ideal for students who want to pursue a career as a product/product line manager for a technology company. This course helps students understand the unique economic characteristics seen in todays technology-intensive markets and how they impact the strategic interactions among firms and consumers. Students study, for example: Why firms in technology markets give away their best products for free. Why Apple taxes consumers for hardware but subsidizes music, movies, etc. while Amazon subsidizes their hardware but tax software (music, books, movies, etc). Why Sony won the Blu-Ray format war against HD-DVD which was sponsored by a whole array of companies. In order for students to understand how firms strategically interact in technology-intensive industries this course will use a combination of simple but rigorous analytical models, emerging theories, and formal case studies. (10/11- TD)