Our product detail

Product introduction:
We are introducing disposable coffee bags and our product name is Caffea. Our product will provide entire satisfaction to all our customers in Karachi.

Product detail:
Material : Style: Place of origin: Brand name: Color of bags: Weight: Design: Size: Smell: Purpose: Non-woven Handled Karachi Caffea coffee bags White with brown tags 5.3grams Square in shape (2.5*2.5inches) Aromatic Easy to make

Usage: Each bag is packed in individual, nitrogen-flushed sachets, providing a long shelf life and making it ideal for hotels, airplanes and trains. With only hot water and a cup, anyone anywhere can enjoy exceptional roast and ground coffee. This single serve bag can also be used to encourage consumers to try new coffee blends, for example allowing gourmet selections to be delivered as promotional samples to customers without the need for specialist coffee making machines.

Purchasing of product material:

Coffee:
We will purchase coffee for our product from China. .

Material of coffee Bags:

We will purchase material of coffee bags from china.

Price detail:
As regards pricing strategy mostly people in Pakistan belongs to middle class so we need to create reasonable price strategy we see that tea industry has captured more market in Pakistan against Coffee. Our competitor is Nescafe and their prices are higher so we are introducing low prices, reasonable coffee in disposable bags.

DEMAND OF CUSTOMERS:
Customer can use such a coffee bag to brew an individual coffee. It has enough strength that it can safely withstand getting in touch with hot water. This is why people love putting the bags in the water as the resulting coffee has a better aroma than using just the coffee on its own. At the back there is a string that ensures that the coffee bag is safe while it's in the hot water and doesn't come apart.

PRICE OF OUR COMPETITOR:

As we know our biggest competitor is Nescafe .Nescafe is playing a price game in coffee.

Weight:
300 GRAMS : 200 GRAMS: 50 grams(mostly consumed): 13 grams

Price:
Rs.315 Rs.230 Rs. 65 Rs.10

PRICE OF OUR PRODUCT:

Unit price: 50 Bags in a family pack:

Rs.8.00 Rs.360

Place of our distribution:

If we look at placement strategy its available in super store and general store all over Pakistan. Its very easy to accessible for people to get it in more convenient way.

CHANNEL OF DISTRIBUTION:

STORAGE:
For the storage of our product our go down is located at HORIZON NETWORK F-6, STREET-2, BLOCK L NORTH NAZIMABAD KARACHI.

TRANSPORTATION:
A road is an identifiable route between two or more places,and it is much more convenient than air and railway transportation that is why we are using this means of transportation.

PROMOTION:

To make the product promoted in the market and to beat our competitors we are introducing coffee in disposable bags which are not currently available in Karachi. The product in the introductory stage requires high budget allocation for promotion. The budget for Caffea promotion should be Rs.400, 000.

ADVERTISING:

We are using electronic media for the advertisement of our product.

ELECTRONIC MEDIA:

60% of our total promotion budget (rs.240.000) should be allocated to electronic media.

CHANNELS: GEO T.V

TIMINGS:

RUPEES: 119505.

30 seconds
(15 days package)

ARY-DIGITAL

30 seconds (20 days package)

100,000.

P.T.V

30 seconds

10495

SALES PROMOTION:

We are using remaining 40% budget for sales promotion.

DISCOUNT:

We are offering 10% discount to our customers on every purchase of family pack and in future our plan is to give gifts along with our product for more promotion.