KRISHNA UNIVERSITY, MACHILIPATNAM Dept. of Business Management MBA-IV semester, MBA 405 Retail Marketing Unit-1 1).

Retailing, the word has come from which language

(a). English. (b). German (c). French (2). Retailing has come from which word (3). Retailing means (a). Selling (b). Breaking the bulk (c). To cut of a piece (d). Either B or C (4). Retail may be defined as (a). First point of customer contact (b). Middlemen (c). Wholesaling (d). Trading (5). Which one of the following is not the functions of retailing (a). Providing form (b). Providing time (c). Providing place (d). All the above (6). What is the place of retail in distribution channel (a). First (b). Middle (c). Last (d). None (7). What is the contribution of retail to total workforce in India is---(a). 10 % (b). 7% (c). 6% (d). 9% (8). What is the contribution of retail to GDP in India is (a). 10 % (b). 7% (c). 6% (d). 9% (9). What is the most important aspect in retailing (a). Location (b). Merchandise (c). Pricing (d). None (a) (c) (a) (c) (d) (c) (d). 1870 (10). When was the first departmental store set up in the world (a). 1852 (b). 1890 (c). 1930 (12). Where was the first department store called Bon Marche set (a). USA (b) London (c). Paris (d). Germany (13). When and Where the self-service concept started in retailing (a). 1916, Tennessee (b). 1920, USA (c). 1965, France (d). None (14). Where is the first Hypermarket Carrefour developed in the world (a). USA (b) London (c). France (d). Germany (15). Theories of retail development broadly classified into (a). Environmental (b). Cyclical (c). Conflictual (d). all the above (16). Wheel of retailing theory was developed by ---------------(a). Juran (b). Walton (c). Mc Nair (d). Xavier (a) (a) (b) (c) (d) (a) (d). Latin (a) (d) (c)

(a). Retaillier (b). Retail (C). e-tailing (D). All the above

(17). Retail formats broadly classified into (a). Store based and non - store based (b). Store based and wholesale based (c). Store based and Internet retail based (d). All the above (18). Which one of the following is not a non-store based retail (a). Direct selling (b). Mail order (c). Tele marketing (d). None of the above (19). Which one of the following is a non-store based retail (a). Independent grocer (b). Franchise (c). Direct selling (d). Chain store retail (20). Which one of the following is a service retailing (a). Banks (b). Car rental (c). Catering (d). All the above (21). Which one of the following is a franchise format (a). Mc Donalds (b). Taj Banjara (d). Great Lakes (d). None of the above (22). Which one of the following is a store based retail (a). Supermarkets (b). Hypermarkets (c). Convenience store (d). All the above (23). What is the general selling space area of super markets (24). The word hypermarket is derived from French word -------(a). Hyperware (b). Hyper sonic (c). Hypermarche (d). None (25). What is the general selling space area of Hypermarkets in India (a). 40000 sq-ft - 75000 sq-ft (c). 50000 sq-ft - 80000 sq-ft (a). Strategos (a). Focus (b). 45000 sq-ft - 75000 sq-ft (d). 40000 sq-ft - 65000 sq-ft

(a)

(b) (c) (d) (a) (d) (a) (c) (a)

(a). 400 sqm - 2500 sqm (b). 4000 sqm - 25000 sqm (c). 200 sqm - 2500 sqm (d). None

(26). What is the origin of the word strategy (b). Stratagem (c). Strategic (d). None (27). According to Porter, Competitive strategy is --(b). Cost (c). Being different (d). None (28). Which one of the following is the primary strategy of the retailing (a). Store location (b). Merchandising (c). Pricing (d) All the above (29). What are the three most important aspects of any retail business is (a). Location, Merchandise, pricing (b). Location, Location and Location (c). Location, Merchandise, Promotion (d). None of the above (30). According to Ansoffs Matrix, Retail format development is (a). Developing new formats in existing market segments (b). Developing old formats in existing market segments (c). Developing new formats in new market segments (d). None

(a) (c) (d) (b)

(a)

(31). Which one of the following is growth strategy of retailing (a). Export (b). Franchise (c). Joint venture (d). All the above Unit-II (32). Which one of the following is type of retail location (a). Freestanding (b). Isolated store (c) part of shopping center (d). All the above (33). Business District can be classified into the following (a). Central , Secondary and Neighbourhood (b). Primary , Secondary and Neighbourhood (c). Central , Territory and Neighbour (d). None (34). Which one of the following is the type of shopping center (a). Theme center (b). Regional shopping center (c). Power center (d) All the above (35). Which one of the following is important factor in retail site selection (a). Traffic (b). Accessibility (c). Amenities (d). All the above (36). Which one of the following location theory used for assessing market concentration (a). HHI Index (b). IRS Index (c). Central Place Theory (d) None (37). Which one of the following location models used for measuring market attractiveness ((a). HHI Index (b). IRS Index (c). Central Place Theory (d) None (38). What H denotes in Index of Retail Saturation (a). Number of household in that area (b). Number of hotels in that area (c). Number of hypermarkets in that area (d). None (39). Laws of retail gravitation was postulated by (a). Hefindhal (b). Reillys (c). Newton (d). None of the above (40). Who developed consumer spatial behaviour in location theories (a). David Huff (b). Hefindhal (c). Reillys (d). Newton (41). What does denotes in Huffs model of trading area analysis (a). Distance to store (b). Total stores (c). Attractiveness of store (d). None (42). Which one of the following used to measure store and space performance (a). GMROF (b). Sales per square foot (c). Conversion ratio (d). All the above (43). Which one of the following is used in measuring merchandise performance (44). Which one of the following is used for measuring employee productivity in retail (a). Sales per employee (b). Gross margin return on labour (c). Both A & B (d). None (45). Which is the foundation of value creation in retail (a). Merchandise (b). Human resource (c). Promotions (d). None (b)

(d)

(d) (a)

(d) (d) (a) (b) (a)

(b) (a) (c) (d) (a) (c)

(a). Inventory Turnover Ratio (b). Debt -Equity ratio (c). Liquidity ratio (d). All the above

(46). Which are the major focus area of HRM in retailing (a). Talent acquisition (a). Merchandise (c). Sore design (b). Talent management (c). Both A & B (d). None (47). Which is the retailers face to the customer (b). Work force (d). All the above

(c) (b)

(48). which of the following is the retailers single controllable expense (c) (a). Merchandise (b). Price-promotions (c). Human resource (d). None of the above (50). What is the attrition rate in Indian retailing (a). 20-30 percent (b). 10-20 percent (c). More than 30 percent (51). Which one of the following is retail marketing mix (a). Product (b). Price (c). Place (d). All the above (52). SKU in retailing is (a). Store keeping unit (b). Stock Quality Unit (c). Stock Keeping Unit (d). None (53). The average number of SKUs within each brand of the merchandise mix is called (a). Variety (b). Width (c). Depth (d). Length (b) (a) (b). Point of People (d). All the above (54). Which one of the following is not a retail communication mix (a). Advertising (b). Word of mouth (c). Personal selling (d). Direct marketing (55). POP in retailing is (a). Point of Purchase (c). Place of People Unit-III (56). Planning involved in marketing the right merchandise at the right time in right place in the right quantity is called as (a). Merchandise (b). product development (a). Planning (b). Motivating (57). Which is the following is not a role of merchandiser in retailing (c). Directing (d). Controlling (a) (b) (a) (58).Which one of the following is not the implications for merchandise planning (59). Which one of the following is staple merchandise (a). Apparel products (b). Sugar (c) electronic goods (d). Both A &C (60). What is the normal plan for merchandise management (a). Six-month merchandise plan (b). 3-month merchandise plan (c) Monthly merchandise plan (d). None of the above (a) (c). Both A and B (d). None of the above (b) (c) (c) (d). None (d) (a)

(a). Sales management (b). Finance (c). Warehousing and logistics (d). None of the above

(61). The combination of all products made available in a store and a set of products offered within a product category is called (a). Product mix (b). Assortment (c). Category (d). None of the above (62). Which one of the following is the element of retail price (a). Fixed cost (b). Variable cost (c). Both A and B (d). None (63). Which one of the following affects retail pricing strategy (a). Economic conditions (c). Target market & Demand (b). Competitors pricing strategy (d). All the above (c) (a) (c) (d). All the above (a) (b) (a) (a) (d) (c) (b)

(64). Which one of the following is pricing methods (a). Cost-oriented (b). Demand - Oriented (c). Both A and B (d). None (65). Mark up of retail pricing is (a). Retail price - Cost (b). Retail price + Cost (c). Retail price / Cost (d). None (66). Selling merchandise only at a given price (a). Price range (b). Price fixing (c). Price lining (67). Charging high prices initially and gradually reducing price is called (a). Market Skimming (b). Market penetration (c). Odd pricing (d). All the above (68). Selling products at a deep discount to increase traffic is called (a). Single pricing (b). Leader pricing (c). Odd pricing (d). All the above (69). Which one of the following is called expansionist pricing in retail (a). Market penetration (b). Market skimming (c). EDLP (d). None (70). What is the full form of EDLP (a). Everyday Low Pricing (b). Every day least pricing (c). Every day local pricing (d). None (71). ABC analysis in inventory management is called (a). 80/20 rule (b). 20/80 rule Unit-IV (72). What is UPC (a). Universal Product Code (c). Universal Program Code (73). What is the full form of EAN (a). European Access Number (b). European Article Number (c). European Always Number (d). None of the above (75). Which of the following factors affecting the use of IT in retail (a). Efficient Stocking of Merchandise (b). Collection of data (c). Efficiency in operations (d). All the above (b). Universal Parcel Code (d). None of the above (c). 80X 20 rule (d). None of the above

(b)

(a)

(b)

(d)

(76). The last digit in products barcode indicates -----(a). Country code (c). Company code (b). Product code (d). Check digit

(d)

(77). Exchange of business information through standard interfaces is called (78). What is the abbreviation of EDI (a). Electronic Data Interchange (c). Exchange Data Information (79). What ids the full form of RFID (a). Radio Frequency Identification (c). Radio Frequency Information (b). Radio Frequency Isolation (d). None (b). Electronic Data Interface (d). None of the above

(a) (a)

(a). Electronic data interchange (B). Data base management (c). Data transfer (d). None

(a)

(80). What are the key issues in developing supply chain frame work (a). Demand Predictability (b). Life cycle (c). Product variety (d). All the above (81). Which one of the following is not part of agile supply chain management (a). Market sensitiveness (b). Process integration (c). Lead time demand (d). Being network based (82). What is the full form of VMI (a). Vendor Maintenance Inventory (b). Vendor Managed Inventory (c). Vendor Managed Information (d). None of the above (83).The difference between the quality specifications set for service delivery and the actual quality of service delivery (a). Knowledge gap (b). Standards gap (c). Delivery gap (d). None (84). What is the end result of CRM in retailing (a). Attracting foot falls (c). Data base management (85). CRM stands for (a). Customer Relationship Management (c). Customer Reduction Management Unit-V (86). Which one of the following is the principle of store design (a). Totality (b). Focus (c). Ease of Shopping (d). All the above (87). Which one of the following is not a part of elements of store design (a). Store Image (b). Store Themes (c). Store Atmospherics (d). Products display (b). Customer Retention Management (d). None (b). Selling products/ services (d). Customer retention

(d) (c)

(b)

(c) (d)

(a)

(d) (d)

(88). Which one of the following is not part of Atmospherics (a). Fixtures (b). Hoardings (a). Grid lay out (c). Music (d). Lighting (89). Which is the most common layout is used in Supermarket stores (b). Race track (c). Freeform lay out (d). None (90). Which one of the following is called loop lay out (a). Grid lay out (b). Race Track Layout (c). Freeform lay out (d). None (91). Which one of the following is not a tool for visual merchandising (a). Colours & textures (b). Signages (c). Lighting (d). All the above (92). Which one of the following is the common errors in creating display in retailing (a). Clutter (b). Too many Props (c). Dirt floors (d). All the above (93). Which one of the following aids the movement and flow of customers in retailing (a). Store design (b). Store layout (a). 5 % (b). 3 % (c). Store maintenance (d). All the above (94). What is the percentage of organised retailing in India (c). 6 % (d). 4 % (95). How many retail outlets in Indian retailing (a). 10 million (b). more than 12 million (c). 20 million (d). All the above (96). What is the compounded annual growth rate of organised retailing in India (a). 35 % (a). Apparel (b). 40 % (c). 25 % (d). 20 % (97). What is the second largest block of total retail trade in Indian retailing (b). Food and Grocery (c). Consumer durables (d). None (98). Who is the largest domestic retaillier in India (a). Pantaloons retail Pvt. Ltd (c). Spencers Pvt. Ltd (a). Lack of Industry status (c). Fragmented nature of Indian market (a). Store choice behaviour (b). Reliance Pvt. Ltd. (d). None of the above

(b) (a) (b) (d) (d) (b) (a) (b) (a) (b) (a)

(99).What is the common woes in Indian retailing (b). Logistic supply chain problems (d). All the above

(d)

(100). What are the potential areas for research in Indian Retailing (b). Supply chain management (c). Merchandise management (d). All the above

(d)