KRISHNA UNIVERSITY

MACHILIPATNAM
M.B.A DEGREE EXAMINATION MBA 201: MARKETING MANAGEMENT QUESTION BANK FOR ONLINE IV INTERNAL ASSESSMENT UNIT I 1. Market may be defined as an area or atmosphere for a potential exchange Who said a. Philip Kotler b. D. S. Pauler c. William J Stanton d. None of the above
Ff

(a)

2.

__________ may be described as basic human requirement

a. Need b. Want c. Demand d. None of the above

(a)

3.

__________ are wants for a specific products backed by an ability to pay a. Need b. Want c. Demand d. None of the above Marketing _________
a. Is

(d)

4.

(d)

the management process which identifies, anticipates and supplies customer requirements efficiently and profitably. b. Is the integrated analysis, planning and control of product, price, promotion and distribution to create exchanges and satisfy customer and organizational needs. c. Marketing is the part of Marketing Management. d. All of these. 5. AMA Stands for: a. American Marketing Associration b. All Marketing Association c. Apple Money Act (a)

d. Association more for all e. None of these 6 Which statement is correct:

a. b.

(d)

B2C Business to Consumer B2G Business to Government c. B2B - Business to Business d. All of these Marketing is a human activity directed at satisfying needs and wants through exchange processes Who said? Philip Kotler b. D. S. Pauler c. William J Stanton d. None of the above (a)

a.

Which concept of marketing is product-oriented? Old concept of marketing b. Modern concept of marketing c. Entity concept of business d. All of thes Which concept of marketing is based on Customer Satisfaction key point ?
a.

(a)

(b)

a. Old concept of marketing b. Modern concept of marketing c. Entity concept of business d. All of these 10
Which concept of marketing is customer-oriented?

(b)

a. Old concept of marketing b. Modern concept of marketing c. Entity concept of business d. All of these 11 Modern concept of marketing consists of:
a. b. c. d. Responsibility towards customer Decision Co-ordination All of these

(a)

12

Marketing refers to the a. b.

(d)

Sales of product Goods and Services are exchange to each Goods distribution

other
c.

d.

All of these

13

Marketing-mix involves a. The marketing efforts include both the level of investment or effort in a specific mix element and any awareness of their effectiveness. b. The marketing response is how the market will react to all or particular actions. c. Marketing procedures are the methods by which decisions are made and implemented. d. All of these

(b)

14

Which is the element of marketing mix? a. b. c. d. Product Price Place All of these

(d)

15
a. b. c. d.

Which is the first Ps of Marketing mix as per Mc Carthy? Product Price Place Promotion Who developed the four P s of marketing? a. b. c. d. Peter F. Drucker Hanson Mc Carthy J. R. Berry

(a)

16

(c)

17

Which is not the P of marketing? a. b. c. d. Product Policy Place Promotion

(b)

UNIT II
18
_____________ , in the sense, things which are external to the marketing activity of an enterprise which produces substantial impact on the marketing acivity a. Marketing Planning b. Marketing Environment c. Marketing Control d. None of these The Market environment consists -

(b)

19

(d)

20

21

22

23

24

25

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a. Socio-economic b. Competition c. Technology d. All of these ____________ set of consumer who have interest, income, and access to a particular offer a. Potential market b. Available market c. Qualified available market d. Target market __________ is the part of qualified available market the company decides to pursue. a. Potential market b. Available market c. Qualified available market d. Target market Highest possible expected industries sale of goods or service in a particular market segment for a given period of time under ideal conditions and on the assumption that the ideal marketing effort is made a. Market potential b. Company potential c. Sales forecast d. None of these Highest possible expected company sale of goods or service in a particular market segment for a given period of time under ideal conditions and on the assumption that the ideal marketing effort is made e. Market potential f. Sales potential g. Sales forecast h. None of these Which one of the following is NOT qualitative method of Sales forecasting? a. Jury of Executive opinion method b. Delphi method c. Market test method d. Extrapolation method Which one of the following is NOT quantitative method of Sales forecasting? a. Jury of Executive opinion method b. Regression Analysis c. Simple projection method d. Extrapolation method Task of estimating the future sale of a company is entrusted to a group of executives in which particular method a. Jury of Executive opinion method b. Delphi technique c. Simple projection method d. Extrapolation method

(b)

(d)

(a)

(b)

(d)

(a)

(a)

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28

29

Task of estimating the future sale of a company is entrusted to a group of experts in which of the following method a. Jury of Executive opinion method b. Delphi technique c. Simple projection method d. Extrapolation method __________ is the process of grouping buyers into different categories having common desire or needs. a. Product differentiation b. Market segmentation c. Market orientation d. None of these Grouping of buyers into different categories on the basis of gender, age, education, religion, occupation and family size is known as _________

(b)

(b)

(a)

a. b. c. d. 30

Demographic segmentation Geographic segmentation Psychographic segmentation None of these (b)

Dividing the large heterogeneous market into smaller homogeneous markets on the basis of regions is known as ____________

a. b. c. d.

Demographic segmentation Geographic segmentation Psychographic segmentation None of these

UNIT III
31
________________ is a set of tangible and intangible attributes, including packaging, color, price, manufacturers prestige, retailers prestige, manufacturers and retailers service which the buyer may accept as offering want satisfaction

(d)

a. b. c. d. 32

Place Price Promotion Product (a)

33

__________ goods are tangible goods that can be normally used for many years. a. Durable goods b. Perishable goods c. All of these d. None of these __________ goods are tangible goods normally consumed in one or few uses. a. Durable goods b. Perishable goods c. All of these d. None of these

(b)

34

Which of the following goods are being purchased without any planning or search effort?

(c)

a. b. c. d. 35

Shopping goods Specialty goods Impulse goods Convenience goods (a)

36

Consumers purchase ___________ of the following goods on regular basis. a. Staple goods b. Impulse goods c. Emergency goods d. None of these ___________ goods are those which are used by the business buyers as inputs for further commercial processing.

(c)

a. b. c. d. 37

Consumer goods Unsought goods Industrial goods None of these (c)

38

Which of the following is the first stage in the New Product Development process? a. Concept development & testing b. Idea Screening c. Idea Generation d. None of these Commercialization is the ___________ stage in the New Product Development Process a. First b. Third c. Fifth d. Last

(d)

39

Expand PLC in the marketing parlance a. b. c. d. Product Licensing Product Leverage Control Product Life Cycle None of these

(c)

40

What are the FOUR stages in the Product Life Cycle?

(a)

a. b. c. d. 41

Introduction, Growth, Maturity and Decline Introduction, Maturity, Saturation, and Abandonment Growth, Introduction, Decline, and Abandonment Introduction, Maturity, Growth and Decline

Growth is the ____________ stage in the Product Life Cycle

(b)

a. b. c. d. 42 a. b. c. d. 43

First Second Third Fourth (b) Introduction Growth Decline Non of these (d)

Maturity stage comes after which stage of the PLC

_________ is a name, term, symbol or a design or a combination of them which is intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors

a. b. c. d. 44 a. b. c. d. a. b. c. d. 46

Product Package Label Brand (d)

Legal version of a brand is known as _____________ Product Package Label Trade mark _________ is a specific version of a product that has a separate designation in the sellers list.

45

(c)

Product Product item Product mix Product line (a)

____________ is a group of products that are closely related either because they satisfy a class of need, or used together or sold to the same customer group or marketed through the same type of outlets, or fall within given price range or are considered as a unit because of marketing, technical or end-use considerations

a. b. c. d. 47

Product line Product mix Product item None of these (b)

Full list of products offered for sale by a company is known as __________

a. b. c. d. 48

Product line Product mix Product item None of these (a)

Trading up means

49

a. Adding a low priced product to the existing prestige and high price product line. b. Adding a high priced product to the existing low price product line c. Both d. None of these ___________ brand is a kind of brand which is used for all product items in a product line. a. Individual brand b. Family brand c. Manufacturers brand d. None of these This kind of branding practice covers a specific region only. a. b. c. d. National brand Regional brand Both None of these

(b)

50

(b)

51

Distributor brand is also known as a. b. c. d. Public brand Co-brand Private brand None of these

(a)

52

A brand is a ______________ Quality Product Cost Product Plan Product or Service Name A Product line is a group of Products that are closely related to _______ a. Product b. Production style and Brand. c. Promotion d. Power
a. b. c. d.

(d)

53

(a)

UNIT IV
54 ___________ is the amount for which a product, a service or an idea is exchanged, or offered for sale regardless of its worth or value, to the potential purchasers a. Product b. Price c. Promotion d. Place ( b)

55

Pricing objectives consists ________________

a. b. c. d.

(d )

Market share Targeted rate of return Price stabilization All of these (d )

56

Which of the following is pricing objectives?

a. b. c. d.

Competition Market share Market Penetration All of these (b )

57

Deduction of the quoted price is known as _________________ Premium Rebate Quantity discount None of these Adding some amount to the quoted price is called ______________ Premium b. Rebate c. Quantity discount d. None of these
a. b. c. d.

58

(a )

59

Skimming pricing policy is __________________ High price and high profit policy b. Low price and low profit policy c. Average price and average profit policy d. None of these

( a)

60

Penetrating pricing policy is __________________ High price and high profit policy b. Low price and low profit policy c. Average price and average profit policy None of these Charging single price form all customer groups irrespective of their class, size or condition of purchase is known as ____________ a. Single Price Policy b. Variable Policy c. Non-variable Policy d. None of these

( b)

61

(a )

62

Charging different prices from similar group / class of customers is known as ________________ a. Single Price Policy b. Variable Policy c. Non-variable Policy d. None of these Channel of distribution is known as ____________________
a. b. c. d.

(b)

63

(a)

Trade channel Path Channel Proper Channel None of these (d )

64

Direct distribution system involves __________________ Own Sales Own Statement Mail Order All of these Which of the following factors affects to the choice of channels of distribution? a. Size of Manufacturer b. Desire to Control the Channel c. Perish ability of Product d. All of these What type of middlemen negotiates purchase or sale or both, but does not take title to the goods in which he deals. a. Agents b. Merchants c. Facilitators d. None of these ___________ type of middlemen take the title of the goods/service, negotiates purchase or sale on behalf of manufacturer. a. Agents b. Merchants c. Facilitators d. None of these ____________ type of marketing intermediaries neither take the title of the goods nor negotiate on behalf of manufacturers but play a crucial role in delivering the goods from the point of production to point of consumption. a. Agents b. Merchants c. Facilitators d. None of these
a. b. c. d.

65

(d )

66

( a)

67

(b)

68

( c )

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70

71

72

Which of the following is the functions of distribution channel? a. Managing Production b. Purchasing raw material c. Providing transportation d. Repairing machinery How many number of marketing intermediaries are involved in Zero level channel of distribution? a. One b. Infinite c. No Intermediary d. Two The commission agent is a agent who sell goods on behalf of the ______ a. Sellers b. Buyers c. Government d. Consumer Brokers are those mercantile agents who obtain neither the possession nor the __________ of the goods but only serve to bring the buyers and sellers together. a. Transportation b. Ownership c. Right of lien d. None of these The exclusive distribution in the sense _________________ a. Limited number of marketing intermediaries b. Use of more than few but less than all c. Using more number of intermediaries in the marketing channel. d. None of these

( c)

(c )

(a )

( b)

73

( a)

74

The selective distribution in the sense _________________ a. Limited number of marketing intermediaries b. Use of more than few but less than all c. Using more number of intermediaries in the marketing channel. d. None of these

( b)

75

Intensive distribution in the sense ______________ a. Limited number of marketing intermediaries b. Use of more than few but less than all c. Using more number of intermediaries in the marketing channel.

( c)

d. None of these 76 Expand acronym FMCG a. b. c. d. Fast Moving Consumer Goods Force Movement Consumer Goods Fast Moving Customer Gift Forward Movement Customs (a)

UNIT V
77 Which of the following element is not part of the Promotional Mix? a. Advertising b. Personal Selling c. Sales Promotion d. Price Promotion mix is the particular combination of promotional tools used by a company to ___________ with its audiences. a. Communication b. Plan c. Purchasing Decision d. Help Promotion media are the various vehicles that corporation can use to carry their promotional messages to _____________ a. Audiences b. Managers c. Owners d. All of these Distribution cost are also called ________________ a. Marketing Cost b. Selling Cost c. Full Cost d. a & b are both Advertising, Sales Promotion, Personal Selling, Publicity and Public Relation are considered as elements of Promotion mix. Promotion mix is also known as _____________ a. Marketing Mix b. Marketing Communication mix c. Product mix d. Price mix (d )

78

(a )

79

(a )

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(d )

81

(b )

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84

Advertising may be defined any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor Who has defined it. a. Philip Kotler b. William J Stanton c. American Marketing Association d. Tapan K Panda This kind of advertising create demand for a particular class of products or services a. Primary Demand Advertising b. Selective Demand Advertising c. Consumer Goods Advertising d. Industrial Goods Advertising _____________ kind of advertising addressed to the dealers and distributors, agents, wholesalers etc. a. Primary Demand Advertising b. Selective Demand Advertising c. Trade Advertising d. Industrial Goods Advertising Which of the following is outdoor media advertising a. Radio b. Magazines c. Hoardings d. Television Personal Selling activity of an enterprise is carried out by ____________ a. Managers b. Sales Personnel c. Clerical staff d. None of these __________ consists of those marketing activities other than advertising, personal selling, publicity and public relation that stimulate the consumer purchasing a. Advertising b. Personal selling c. Sales promotion d. Publicity Which of the following promotional activity is NOT considered as Sales Promotion activity? a. Free Samples b. Price-off c. Free Trails d. News paper advertisements

( c )

(a )

(c )

85

( c)

86

( b )

87

( c)

88

( d )

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94

POP refers to in the contest of Promotional activities of an enterprise. a. Point of Purchase b. Point of Persuasion c. Point of Promotion d. None of these The major difference between Advertising and Publicity is __________ a. Payment b. Media c. Goals d. None of these Which of the following is NOT a Publicity and Public Relation activity? a. Press releases b. Employee relation programmes c. Publications d. Rebates ____________ gathering information on marketing performance and comparing the achieved performance against the planned or budgeted performance, using predetermined standards and yardsticks a. Marketing Planning b. Marketing Analysis c. Marketing Control d. None of these Which of the following is NOT a Marketing Control technique? a. Annual plan Control b. Profitability Control c. Efficiency Control d. Short range Control __________ is a comprehensive, systematic, independent and periodic examination of companys marketing environment including objectives, strategies and activities with a view to determining problem areas and opportunities and recommending a plan of action to improve the companys marketing performance a. Marketing audit b. Sales audit c. Financial audit d. None of these Which is the task of advertising?

(a )

(a)

( d )

(c)

( d )

(a )

95

( d )

a. b. c. d.

Providing information about the product Image building Action All of these ( d )

96

Which is the task of selling?

a. b. c. d.

Product delivery Inside order taking Goodwill building All of these ( d )

97

Market control process consists _________________ Formulation of Performance standards Performance Appraisal Correcting Deviations All of these A good control system should active corrective action nosooner _________ occur. a. Deviations b. Flexible c. Controllable d. All of these
a. b. c. d.

98

( a )

99

B2B stand for ____________

a. b. c. d.

( d )

Baseline to Budget Budget to Budget Budget to Business Business to Business ( a)

100

B2C stand for ________________

a. b. c. d.

Business to Customer Balance with cost Book with Cost Business to Centre (d)

101

CRM stands for _______________

a. b. c. d.

Customer Rate Money Cost Rate Money Call-Role-Most Customer Relationship Management