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DELEGATION INTERMINISTERIELLE AU PROJET EURO DISNEY 14 March 2012 Press release

Disneyland Paris Economic and Social Impact Study


Economic and social impact of Disneyland Paris (1992 2012) Study of twenty years of tourism and urban development, with future outlook

The Inter-ministerial Delegation for the Euro Disneyland project in France and the Urban Management Corporation of Sector IV in Marne la Valle (EPAFRANCE) have brought the economic and social impact study of Disneyland Paris up to date, to cover the period until 2011 (the last study being published in 2009). For the 20th anniversary of the tourist destination, the study also includes a look back over the period from 1992 to 2012. This update follows the studies regularly carried out since 1986, in collaboration with Euro Disney, which supplied data concerning its business. This year, the partner hotels on the site also participated. The resulting summary covers the economic and social impact of the entire tourist pole. In general, the net economic and social impact of Disneyland Paris is the result of a leverage effect created through the public-private partnership that links Euro Disney to the French public parties since 1987. The study of the twenty years shows that in spite of the economic risks, the development model followed by Disneyland Paris intrinsically generates added value and jobs for the French economy.

20 YEARS OF CONTRIBUTION IN FIGURES - 250 million visits - 50 billion in added value for the French economy - 59 billion spent in France by Disneyland Paris guests during their visits > of which 37 billion spent in France by foreign guests to Disneyland Paris > representing 6.2% of the total income in foreign currencies generated by tourism in France - 7 billion invested - 55,000 jobs generated each year - 1 job at Disneyland Paris generated nearly 3 jobs elsewhere in France - 5th hotel pole in France - Nearly 5% of the 76.8 million tourists who came to France visited Disneyland Paris in 2010 - 9.4% of the total number of hotel room nights in the Ile-de-France region, 69.5% for the Seine-etMarne area in 2010

CONTRIBUTIONS TO TOURISM
Disneyland Paris drives France as a tourist destination
In a sector such as tourism that creates jobs and where activity cannot be moved abroad, the destination makes a strategic contribution and particularly during periods of economic instability. The results of the study confirm the role played by Disneyland Paris in driving France as a tourist destination, thereby allowing the country to fend off worldwide competition. A quarter of a billion visits in twenty years Since its opening on 12 April 1992, Disneyland Paris has welcomed over 250 million visits. Both the destinations power to attract and the publics passion have remained constant over the last twenty years. These have made Disneyland Paris the most visited paying tourist destination in France. A large number of its guests come from Europe. 15.7 million visits in 2011, the equivalent of: The Louvre Museum (8.4 million)* and the Eiffel Tower (6.6 million)* combined; More than four times the Cit des Sciences at La Villette (3.1 million)*; 58% of the total number of guests over 20 years are foreign of which: 27% British, 14% Dutch, 13% German and 12% Spanish.
*visitation figures for 2009

Tourism income: a contribution to the French economy Foreign guests at Disneyland Paris accounted for 6.2% of the total income generated in foreign currencies from tourism across France over the last twenty years. 37 billion spent in France by foreign guests to Disneyland Paris A complete tourism hub that contributes to the regional flow of tourism In addition to the two theme parks, the hotels (Disney, Selected and Associated), Disneyland Paris also offers 23,500 m of convention and seminar space close to a shopping centre that is specially adapted to international visitors. With all of these leisure and business tourism facilities, the site is a true centre for tourism. 1,000 events every year for groups of 50 to 25,000 people Nearly 100 privatisations per year 287,000 room nights in 2010 attributed to business tourism in the Disney hotels The Disneyland Paris hotel centre now offers more than 8,000 accommodation units, including more than 7,000 hotel rooms. This gives Disneyland Paris the nations fifth largest hotel capacity after Paris, Lourdes, Nice and Lyon. 46.2% of the 15,280 hotel rooms in the Seine-et-Marne area and 69.5% of the total number of room nights Synergy with Paris and the Seine-et-Marne area

In 2011 one third of foreign guests visited both Disneyland Paris and Paris. This is also the case for 17.1% of French guests from the provinces. Disneyland Paris continues to exert a strong pull: a visit to Disneyland Paris is the sole motivation for trips by 41% of foreign guests and 77% of the guests from the French provinces (98.7% for guests from the local area).

Disney + Paris

Foreign

Provinces

Local

SOCIAL CONTRIBUTIONS
Disneyland Paris is a stable employer with long-lasting and diversified recruitment In twenty years, the company has contributed to social ascension and job stability, externally as well as internally. Sustaining the dpartement and the region The impact Disneyland Paris has is not limited to the number of employees (14,712 jobs on 31 December 2010). From 1992 to 2011, its normal activities and investments generated up to 55,000 permanent jobs that are either direct, indirect or induced each year in France. 1 job at Disneyland Paris equates to nearly 3 jobs elsewhere in France Breakdown of jobs created by Disney (cumulative 1992 2011)
Direct Indirect Induced

Employment at Disneyland Paris Sustainability: between 85% and 90% of employees over the last twenty years have held permanent work contracts. Equality: In 1992 the ratio between men and women was respectively 55% and 45%. On 31 December 2010, Disneyland Paris drew closer to equality, with 7,602 men and 7,110 women (respectively 51.7% and 48.3%). the average age is 34, and average seniority is 7.2 years Growth of average seniority (1993 2010)
(In number of years)

Stability:

Multicultural: 75% of Disneyland Paris employees are French. 16% are of other European nationalities. Over 100 nationalities are represented and twenty languages are spoken. Diversity: With an average seniority of thirteen years, over 500 employees are registered as disabled. Since opening in 1992, the Mission Handicap team has overseen a real recruitment policy for disabled workers. All work positions at Disney are open to handicapped candidates.

ECONOMIC CONTRIBUTIONS
A remarkable leveraging effect
In 1987, France ratified its partnership with Euro Disney by investing 666 million in the site. That investment figure has been multiplied in twenty years through private investment, thus illustrating the impressive leveraging effect played by public money. Aside from its own activity, Disneyland Paris plays a major role in the regions economy by generating permanent activities upstream and downstream in the other business sectors. Upstream, the goods and services Disneyland Paris buys generate business for its suppliers. In turn, this business creates new jobs that correspond to the distribution of additional income, the creation of final additional income, spending and more. Downstream, Disneyland Paris maintains a certain number of jobs on the employment market. These then generate income and fees that contribute to the growth of available consumer income. In turn, this generates an additional, supplementary demand which also creates activity and more. Disneyland Paris guests also spend money on-site and off-site, thus creating business that results in new jobs and more. The impact generated by Disneyland Paris activity In twenty years, Disneyland Paris has generated 50 billion of added value, i.e. an average of 2.5 billion per year, mainly to benefit the Ile-de-France region (89% of the total), and the Seine-et-Marne area (32.2% of the total). Breakdown of added value generated by Disney (accumulative: 1992 2011)

Seine-et-Marne Ile-de France (excluding Seine-et-Marne) France (excluding Ile-de-France)

16.1 billion in added value, generated in the Seine-et-Marne area, of which: 56% from Disneyland Paris itself, 25% from guest spending in Seine-et-Marne and outside Disneyland Paris, 19% from the added value induced by Disneyland Paris purchases and salaries, and by its current investments. 1 added value at Disneyland Paris = 0.80 of added value in Seine-et-Marne outside of Disneyland Paris.

Guest spending Disneyland Paris guests do not only spend at the destination. They also purchase off site in sectors such as transportation, merchandise, accommodations, food and beverages, etc. 59 billion spent in France by Disneyland Paris guests during their visits. Of which: 37 billion spent in France by foreign guests to Disneyland Paris over 20 years. This represents: 6.2% of the total foreign currencies generated in France through tourism, 1.57 billion spent by Disneyland Paris guests in Seine-et-Marne in 2011. Of which: 1.187 million at Disneyland Paris and 382 million off site.

Investments The total amount of investments by Disneyland Paris since the creation of the tourist destination represents 7 billion. The initial public investment (TGV and REF interconnections, interchanges, etc.) was 666 million: - 112 million from the state, - 104 million from the Ile-de-France region, - 112 million from Seine-et-Marne, - 85 million from the SAN, - 253 million from the operators (SNCF, RATP, GDF, etc.). Upon opening in 1992, the coefficient of multiplication (total investment / public investment) was 7.3. When all investments carried out since 1992 are added, the multiplying coefficient now stands at 10.5. Tax contributions Since 1992, the taxes generated by Disneyland Paris represent 5.33 billion. Over the same twenty-year period, Disneyland Paris generated 4.5 billion in VAT as follows: 685.9 million in VAT paid by Disneyland Paris, 1,065.7 million in VAT induced through Disneyland Paris employees purchases and expenses, 2,593.8 million in VAT generated by guest spending off site, 96.2 million in VAT generated by current Disneyland Paris investments, 37 million in VAT generated through the creation of the second park. Aside from all VAT collected by the state, all other taxes were distributed as follows: 17% to the state or national agencies, 37% to the SAN, 18% to the towns on which Disneyland Paris is located, 23% to the Seine-et-Marne area, and 5% to the Ile-de-France region. The territorial governments of Seine-et-Marne, the towns, the SAN and dpartement received 667 million in taxes from Disneyland Paris over the period from 1992 to 2011. This does not include local taxes paid by suppliers, sub-contractors, employees, etc. Focus on suppliers Since opening the first theme park, and excluding all taxes, the total amount of goods and services bought by Disneyland Paris for its theme park and hotel operations stands at 10.1 billion (an annual average of approximately 505 million). These purchases were made as follows: 16.4% locally in the Seine-et-Marne area, 54% in the Ile-deFrance region outside of Seine-et-Marne, 12.1% elsewhere in France, and 17.5% through importation. The services sector benefited mostly from these purchases (insurance, advertising, maintenance, sub-contractors, etc). Manufactured goods and the agriculture/food industries then followed.

Dlgation Interministrielle au projet Euro Disney Laurent Evrard Press Relations Tel: +33 (0)1 82 52 40 56 Laurent.evrard@paris-idf.gouv.fr

EPAFRANCE Saliha Idir Communication Tel: +33 (0)1 64 62 45 84 s.idir@epa-marnelavallee.fr

Disneyland Paris Latitia Raphalen Press Relations, Corporate Communication Tel: +33 (0) 1 64 74 57 18 Laetitia.raphalen@disney.com