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INTRODUCTION
A credit card is a widely used tool in personal finance that is part of a system of payments named after the small PLASTIC CARD issued to cardholders, who have the authorization to purchase goods and services up to a predetermined amount, called a CREDIT LIMIT. The vendor receives essential credit card information from the cardholder, the bank issuing the card actually reimburses the vendor, and eventually the cardholder repays the bank through regular monthly payments. If the entire balance is not paid in full, the credit card issuer can legally charge interest fees on the unpaid portion. A credit card does give the holder an immediate credibility for services such as hotel reservations, car rentals and airline ticket reservations. A credit card holder can authorize other people to use the card for purchases or services, however. Ultimately, the primary cardholder is responsible for all charges placed on his or her account. In order to avoid excessive credit card debt, the holder must decide if the goods or services are worth the added expenses.
RESEARCH METHODOLOGY
RESEARCH DESIGN
Research methodology section of this Project describes the method of procedure for conducting this study. It specifies what the problem is, sources and types of information, population and sample, procedures and techniques for collection and analysis of data. As this study aims to perform an analysis of the reasons for consumer preferences for credit cards in the Jaipur city by studying the most popular credit card features and from among four leading banks in the Jaipur city, namely HDFC Bank, ICICI Bank, IDBI Bank, and HSBC bank. These banks have been selected on the basis of the criteria of high repute and popular acceptability among Jaipur city consumers and convenient access to their array of accurate financial reports on their websites.
RESEARCH METHODOLOGY
A section-based questionnaire is to be prepared and tested upon a representative sample size of 50 consumers within the Jaipur city. This is to collect firsthand primary data to fulfil the objective of studying credit card preferences within the Jaipur city. Owing to time and cost constraints, the aim for a higher sample size is difficult to accomplish. For the purpose of critical studies and research, owing to time constraints and the easy availability of secondary data in the form of relevant financial websites, newspapers and, various references have been utilized.
Nature of data
For the purpose of this Project, both secondary data and primary data will be used. Primary data is authentic data and it will be collected from the Jaipur city and analyzed. The secondary data has been taken from various appropriate online and other references. The definitions and theoretical aspects of this Project represent secondary data collected from various sources such as websites and the library. Being aware of the limitations of dealing with secondary data in terms of relevance and validity, the available secondary data at hand has been as accurately presented as possible within the Projects constraints.
has been taken from various appropriate online and other references.
Gender
Grand Total
Gender %
Grand Total
Female
Male
Female
Male
Less than 21
0%
0%
0%
22 - 30 Age Group
30
38
16%
60%
76%
31 - 40
4%
6%
10%
41 - 50
4%
0%
4%
51 - 60
0%
10%
10%
61 and above
0%
0%
0%
Grand Total
12
38
50
24%
76%
100%
60%
40% 20% 0% Less than 21 22-30 31-40 41-50 51-60 61-70 Total
Male Total
INFERENCE
76% of respondent were males and 24% were females. Of the respondents 76% belong to the age group less than 30. Only 14% were in the age group of above 41.
Gender
Manufacturing
Retail
Service
Student
Female
0%
0%
8%
12%
6%
24%
Male
12%
6%
6%
46%
4%
76%
Grand Total
12%
6%
14%
58%
10%
100%
100%
20%
INFERENCE 6% of respondents are employed within the retail sector are male respondents. 12% of respondents are employed within the manufacturing sector are male respondents 14% of all respondents are self-employed of whom 6% are male respondents
Monthly Income
Gender
Rs 5,000 Rs 10,000
Rs 10,000 Rs 20,000
Grand Total
Female
8%
14%
4%
0%
26%
Male
8%
38%
24%
4%
74%
Grand Total
16%
52%
28%
4%
100%
100%
40%
20%
0% Less than Rs 5,000 Rs 5,000- Rs 10,000 Rs 10,000-Rs 20,000 More than Rs 20,000 Total
INFERENCE
The above table shows that 80% of all respondents are in the monthly income range of Rs5,000 Rs20,000 out of whom 18% are female respondents and 62% are male respondents. 4% of all male respondents are in the monthly income range of more than Rs 20,000. 16% of all respondents are in the monthly income range of less than Rs 5,000.
Monthly Expenses
Gender
Rs 3,000 Rs 6,000
Rs 6,000 Rs 10,000
Grand Total
Female
14%
12%
0%
0%
26%
Male
30%
26%
14%
4%
74%
Grand Total
44%
38%
14%
4%
100%
100%
20%
Rs 3,000- Rs 6,000
Rs 6,000- Rs 10,000
Total
INFERENCE
The above table shows that 82% of all respondents incur average monthly expenses less than Rs 6,000 of whom 26% are female respondents and 56% are male respondents. 14% of male respondents incur average monthly expenses range between Rs 6000 - 10000. 4% of male respondents incur average monthly expenses range between Rs 6000 10000.
Mode of payment
Monthly Income
Less than Rs 5,000 Rs 5,000 Rs 10,000 Rs 10,000 Rs 20,000 More than Rs 20,000 Grand Total
Cash
7% 22% 12% 1% 42%
Cheque
1% 2% 2% 1% 6%
Credit Card
4% 20% 7% 2% 33%
Debit Card
4% 8% 7% 0% 19%
Grand Total
16% 52% 28% 4% 100%
100%
80%
60%
Rs 10,000- Rs 20,000
More than Rs 20,00
40%
Total
20%
Inference
33% of respondent prefer credit card as mode of payment 52% respondent fall under Rs 5000 - 10000 income group Cheque is the least preferred mode of payment.
Showing Gender wise reasons for preference of a credit card over other personal finance options of the respondents
REASONS FOR PREFERENCE OF A CREDIT CARD OVER OTHER PERSONAL FINANCE OPTIONS
Showing Gender wise reasons for preference of a credit card over other personal finance options of the respondents
Inference
120%
100%
The above table shows that 47% of all respondents cite convenient access to liquid cash as their reason for preference of credit cards over other alternatives as a personal finance tool out of whom 35% are male respondents and 12% are female respondents. 39% of all respondents cite loyalty incentives associated to credit card usage as their reason for preference of credit cards as a personal finance tool out of whom 27% are male respondents and 12% are female respondents. 14% of male respondents cite ease of obtaining loans using credit cards as their reason for preference of credit cards as a personal finance tool.
80%
60%
40%
20%
0% Ease of obtaining Convenient access Loyalty incentives loan to liquid cash Total
Male
Grand Total
38%
52%
20%
22%
18%
26%
76%
100%
120%
100%
The above table shows that 24% of female respondents have cited the following frequency of credit card usage(in order of preference) For any purchase Only weekend shopping Only air-ticket booking. 76% of male respondents have cited the following frequency of credit card usage(in order of preference) For any purchase Only air-ticket booking. Only weekend shopping
80%
60%
40%
20%
Showing gender wise approach adopted by the respondents for settling credit card bills
Showing gender wise approach adopted by the respondents for settling credit card bills
Inference
120%
100%
80%
The above table shows that 24% of female and 76% of male respondents have cited the following adopted approaches for settlement of their credit card bills (in order of preference) a. Full repayment within 50 days of purchases, interest-free c. Minimum payment required only b. Fixed payment every month d. Less than the minimum payment required
60%
Female
Male Total 40%
20%
0% Less than the Minimum Full Fixed payment minimum payment repayment of every payment required only within 50 days month required of purchase, interest free Total
Gender COMMON PROBLEMS / COMPLAINTS REGARDING CREDIT CARDS Difficult to qualify for an initial credit card Frequent out of service in ATMs Hidden financial charges Lesser acceptability at retail outlets Poor customer service Grand Total Female 1% 3% 8% 7% 5% 24% Male 7% 12% 32% 14% 11% 76% Grand Total 8% 15% 40% 21% 16% 100%
80%
60%
Female Male
40%
Total
20%
0%
Lesser Frequent out of Hidden financial Difficulty to Poor customer acceptability at service in ATM's charges qualify for an care retail outlets initial credit card Total
INFERENCE
The above table shows that 40% of respondents (32% male and 8% female) have cited hidden financial charges as common problem regarding credit card. 11% male and 5% female cited poor customer service as major complaint.
Showing pattern of credit card usage with the frequency of usage of credit cards by the respondents.
Gender
PATTERN OF USAGE OF CREDIT CARDS Dining Education Entertainment Leisure Shopping Travel Utility Bills settlements Grand Total Female 4% 4% 1% 2% 6% 1% 6% 24% Male 15% 9% 11% 10% 12% 9% 10% 76% Grand Total 19% 13% 12% 12% 18% 10% 16% 100%
Showing pattern of credit card usage with the frequency of usage of credit cards by the respondents Inference The above table shows the following major credit card usage patterns cited by 76% of male respondents including Shopping, dining, Entertainment. The above table shows the following major credit card usage patterns cited by 24% of female respondents including Shopping, Utility bills.
120%
100%
80%
20%
0%
Showing frequency of usage of credit cards and the reasons for preferring credit cards over other personal finance options by the respondents
Factors Low interest rates Exclusive rewards using purchase points and loyalty programs Cash-back schemes Roadside assistance access during emergencies Special discounts at selected global and/or local retail and fine dining outlets and/or travel privileges. Higher cash withdrawal limits Customer care services putting you first / timely complaint and query resolution and/or maximum convenience Wider range of exchange outlets to pay your credit card bills HDFC 20 ICICI Bank 13 IDBI Bank 3 HSBC Bank 3 Others Bank 11 Total 50
12
21
11
50
11 7
20 17
6 10
5 5
8 11
50 50
10
12
13
50
10
14
50
10
10
14
50
7 83
10 109
8 59
8 50
17 99
50 400
Showing frequency of usage of credit cards and the reasons for preferring credit cards over other personal finance options by the respondents
25 20
15
10
HSBC Others
0
Low interest rates Exclusive rewards using purchase points and loyalty programs Cash-back schemes Roadside assistance access during emergencies Special discounts at selected global and/or local retail and fine dining outlets and/or travel privileges Higher cash withdrawal limits Customer care Wider range of services putting exchange you first / timely outlets to pay complaint and your credit card query resolution bills and/or maximum convenience
INFERENCE
Low interest rates & cash back schemes are the most motivating factor while selecting a credit card ICICIs credit card is the mostly preferred for the given factors criteria.
Showing frequency of usage of credit cards and the reasons for preferring credit cards over other personal finance options by the respondents.
Bank's Credit Card HDFC Bank ICICI Bank HSBC Bank IDBI Bank
Others
Grand Total
14%
52%
7%
27%
9%
21%
30%
100%
Showing frequency of usage of credit cards and the reasons for preferring credit cards over other personal finance options by the respondents
120%
100%
80%
Any purchase
Inference
60%
31% of the respondents who use ICICI Bank credit cards, out of which 19% use their credit card for any purchase 52% of respondents use credit card for any purchase.
40%
20%
0% HDFC BANK ICICI BANK IDBI BANK HSBC BANK Others Total
Full repayment Less than the within 50 days minimum of purchases, payment interest-free required 9% 2%
8% 1%
1% 4% 18%
10% 4%
8% 19% 50%
4% 0%
0% 2% 8%
9% 3%
3% 5% 24%
31% 8%
12% 30% 100%
100%
80%
Less than the minimum payment required Minimum payment required only
60%
Full repayment within 50 days of purchases, interest free Fixed payment of every month
40%
Total
20%
0% HDFC BANK ICICI BANK IDBI BANK HSBC BANK Others Total
FINDINGS
1. Self employed (14%) and Service sector (58%) shows that the respondents belong to these two sectors make use of credit cards more widely and were in line with demographic composition of Jaipur city. Most of the respondents have cited hidden financial charges as common problem regarding credit card. Respondents have expressed very little preference for the use of cheques in making payments. Major credit card usage patterns cited by 76% of male respondents use credit cards for Shopping, Dining, Entertainment etc. Most of the respondent who prefer credit card as mode of payment fall under Rs 5000 - 10000 income group. In fact credit card used to be yet another useful source of short term finance for this group of income holder
2. 3. 4. 5.
6. The monthly expenses analyses of the respondents indicate that 82% of them were not spending more than Rs 6000. This shows that though 84% of the respondents were having a monthly income of above Rs 5000, the spending nature was very less and most of them saving or locally remitting to their home country but were not spending in Jaipur city. 7. The fact that 33% of the respondents prefer credit card and 19% of respondents prefer debit card as the preferred mode for making payments shows that plastic money payment was very dominant among the respondents. The cash mode of payment was more among male respondents than the female respondents, which shows that females were more particular not to make cash payments as cash was more risky to handle than the credit/debit card means. 8. 86% of all respondents have cited the major reasons of Convenient access to liquid cash Ease of obtaining loans c Loyalty incentives.
9. 76% of male respondents have cited the following frequency of credit card usage(in order of preference) For any purchase Only air-ticket booking Only weekend shopping 10. Most of the respondents have cited the following adopted approaches for settlement of their credit card bills (in order of preference Full repayment within 50 days of purchases, interest-free Minimum payment required only Fixed payment every month Less than the minimum payment required
CONCLUSION
Credit card purchases must be encouraged Whether its buying gold or electronic goods, booking holidays or air tickets, or even paying a water and electricity bill, consumers are unfairly slapped with a levy for simply opting to place their purchase on plastic. Having to pay extra costs for using plastic undermines the move towards e-services. Times are changing. There is a movement to purchase goods and services online. E-services are efficient, manpower lean and are the way of the future. Having to pay extra costs to use a credit card is a deterrent and undermines this move towards effective and efficient e-services. Merchants will need to simply build the methods of payment into the cost of doing business. In these times of challenging economic conditions, the consumer should not be penalised for using a credit card to make purchases. The factors determining the selection of credit card indicates that Low interest rates and cash back schemes would trigger the respondents motivation to select a card. Also the hidden charges and poor customer services are most common problems faces by the respondents. Therefore banks should take steps to improve its post sales customer services, reveal all the charges in detailed schedule
Bibliography
www.hdfcbank.com www.icicibank.com www.idbibank.com www.hsbcbank.com www.info2finance.com www.commercialreport.com www.wikipedia.com
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