Professional Documents
Culture Documents
Lee
Sean
Secret Agent
Secret Agent
Cultural Agent
80%
of cultural understanding is subconscious
Geert Hofstede
Linking beauty and purpose can create a sense of communal agreement that helps diminish the sense of disorder and incoherence that life creates. Milton Glaser
What?
Design=
applied
Art
Design=
applied Art liberal
Own what you can always carry with you; know languages, know countries, know people. Let your memory be your bag. Aleksandr Solzhenitsyn
Where?
What are the boundaries of design? What are the boundaries of problems?
How do you redesign the user interface of civic participation in Rio de Janeiro?
Feedback
#FAIL
Design
Dont Lose The Beat How can we re-arrange the elements of the New Orleans music economy to produce more resources for artists in need?
Dont Lose The Beat How do we create a culture of care for musicians in New Orleans?
Our Values
We believe that increased participation by youth and members of the emerging middle class in the political process will help bring about greater accountability and transparency. We are non-partisan and independent. We dont accept money from government or political parties. We believe that the internet can serve as a school for a more robust democracy. We are committed to open source sharing. We value remix and reuse.
ACTIONABLE
Can Meu Rio or its members do something about the issue? Is there a concrete and plausible political, social, or cultural action that can be taken to aect change?
POLITICAL/CULTURAL IMPACT
Meu Rios goal is to build a more participatory and open political culture in Rio. While not every campaign needs to directly inuence the political process, each campaign should have some short, medium, or long term political objective or impact on behavioral/cultural change among the citizens of Rio.
COMPARATIVE ADVANTAGE
Is this an issue or campaign where Meu Rio can take a leadership role while working with other partner organizations working in the same space? Does Meu Rio have a comparative advantage because of our member base, brand equity, and/or innovative use of technology?
Will running the campaign generate free earned media and/or promote Meu Rio membership growth?
Tactics
Does it relate to existing user behaviors and social dynamics? Does it bring the community tighter together or connect people closer with their decision makers?
Is it open-ended enough to invite participation but guided and usable enough to actually use?
Does it have a clear theory of change? Does the experience inspire, delight, or motivate users?
Does it work (both technologically and compelling for users) for 5 users as well as it does for 5 million)?
Can it be reused/repurposed by Meu Rio for future campaigns and not just a one-o novelty?
Is it open source/open API? Can it be reappropriated by users/hackers in new, exciting, unexpected ways or used by other cities/movements?
AWESOME/INTANGIBLES
Is it magical? Compelling in an intuitive/emotional way? Does it have that certain je ne sais quoi?
1
What is the problem? How do we work towards a solution?
2
What do you believe in? What are the rules of engagement?
3
Make social objects that invite participation.