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PROJECT FIELD REPORT

On

A STUDY OF CONSUMER BEHAVIOR TOWARDS PURCHASE OF MOBILE PHONES IN LUCKNOW

Towards partial fulfillment of

Bachelor of Business Administration (BBA) (Affiliated to Dr. B.R. Ambedkar University, Agra)

Guided by (Name of the Guide)

Submitted by (Name of the student)

Session 2011-2012 Department of Management

Babu Banarasi Das National Institute of Technology & Management


Sector I, Dr. Akhilehs Das Nagar, Faizabad Road, Lucknow (U.P.) India

CERTIFICATE FROM THE GUIDE OF INSTITUTE

CERTIFICATE FROM THE HEAD OF INSTITUTE

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ACKNOWLEDGEMENT
I thank to Dr. Ajay Prakash, Director of IILM-AHL, Lucknow, who has sincerely supported me with the valuable insights which helped me a lot in completion of this project successfully. I express my gratitude to Mr. A. Z. Rizvi, Assistant Professor who has through his vast experience and knowledge guided me to successfully complete the project. I hereby, express my sincere thanks to all my faculty members for all

their efforts to make us conceptually understand the subject of study. I further thank to all my friends whose encouragement kept me always steady

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PREFACE

In the present context not only the theoretical knowledge is important, but the practical exposure of that theoretical knowledge has an equal importance too. To tame or to become an expert in a particular discipline a person needs practical doses of that knowledge from time to time.

So keeping this thing into view and to get a practical exposure, I conducted a survey in the city of Lucknow.

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EXECUTIVE SUMMARY
The objective of my research is to study To analyze consumer buying behavior before purchasing a mobile handset. . The study is based on

primary data and secondary data, which is obtained from various publications and other journals and related websites etc. Some concerned executives in retail industry were also consulted to know the latest developments and recent trends in Indian retail industry. The main areas of my study are Indian Telecom Sector Future of Telecom Sector in India

Mobile phones have become ubiquitous in our society. In fact, they have been around for several decades in some form or another. The technology began shaping in the late 1940s, when the idea of a mobile phone was introduced. Let us see how the mobile phone developed in its current form.

TABLE OF CONTENT
Certificate from the guide of Institute Certificate from the head of Institute Acknowledgement Preface Executive Summary Introduction Company Profile Organization Chart Aims and object Information of the organization Objective of study Research Methodology Method of Data Collection Data Source Sample Design Universe Sample Type Sample Size Sample Unit Hypothesis (if any) Statistical tools to be use Problem & Limitation Finding, Analysis & Interpretation SWOT Analysis Suggestion & Recommendation Conclusion Appendix Bibliography

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