THE NESTLE STORY Nestle S.A.

the present Switzerland based international food group, originally consistedof two companies and two products: Henri Nestle and his baby food in Vevey, and theAnglo-Swiss Condensed Milk company and its condensed Milk Company and itscondensed milk in Cham, both in Switzerland. In 1866 the Page Brothers form theUnited States set up a new industry in Cham, making condensed milk from a rawmaterial that was available in abundance in the region. In 1867 Henri Nestle a chemist inVevey, created a milk and cereal based food for babies. The companies competedvigorously until 1905, when they merged and became the starting point of the presentfood group. MEANING OF NESTLE: Henri Nestl endowed his company with the symbol derived from his name. His familycoat of arms, the nest with a mother bird protecting her young, became the Company'slogo and a symbol of the Company's care and attitude to life-long nutrition. The Nestlnest represents the nourishment, security and sense of family that are so essential tolife.

Nestle cerelac: We are familiar with the name, Cerelac and not only familiar but also consumers too.... Whenever somo one (parents) thinks about the product in baby food category for their babies, the first and the last name comes in their mind is Cerelac. Why Nestle Cerelac is so popular and authentic brand, the reason is Nestle that communicates itself as 'Good food, good life'. Cerelac is a name of quality and best food for babies and the positioning statement of Cerelac also tells the same as, 'best start to a healthier future'. The market for baby food in Pakistan increased between 2000-2005, growing at an anuual rate of 5.4%. The leading company in the market i Nestle S.A.

Nestle Cerelac is a baby cereal and mothers start giving it to their child from age 6 months to three (3) years.

Product class: Foods & Beverages Product category: Baby Food Product type: Baby cereal

175 g Size: 25 g, 175 g, 350 g Nestle has its own development nutrition plan which consists of three stages as: Stage one: Gentle first food; Crelac rice, Cerelac wheat Stage two: New taste; Cerelac wheat 3-fruits, Banana, and Honey Stage three: Richer taste & texture; Cerelac wheat 5-fruits, apple & orange pieces Why Cerelac: (The reason of Success) First of all consumers expects that the products must fullfill the core benefits attached with it. E.g, they demand a nutritious diet for their babies which build a strong immunity system in babies against diseases. And only the Cerelac that best fullfil their expectations. The core benefit - acomplete diet for babies as it has 12 vitamins, 5 minerals, calcium and iron. Then it has variety and asortment; available in different tastes and textures. The new variation in texture imcludes fruit pieces in cereal which help babies in learning how to chew the brand. Nestle Cerelac is available every where in the market and provides convinience to customers and it has high quality with deep assortment. Most importantly, Nestle Cerelac has its own 'Development Nutrition Plan' which guides the parents that which things are important and at what stage. So that's why one can say that Cerelac is a best star of one's life and offcourse future too.

Marketing mix in cerelac: Product: Product stands for goods and services that the companies offer to target markets cerelac is a brand of cereal made by Nestle. Competitive advantage: Nestle cerelac is the only popular and quality baby food in Pakistan,its unique stay fresh seal and longlasting shelf life gives the brand a formidable competitive advantage. Why the launch the product:

Price: The amount of the money charged to the product and services. Price of the cerelac: Nestle cerelac sets prices of the products according to market demand as low as possible.