Table of Contents

A Brief Overview of Organisation and Event Introduction Letter Why we suggest you to sponsor Mahak Golf Tournament? Type of Target Sponsors Sponsors Value of Money Different Types of Sponsorship Packages Program Timescale & Tournament Committee Marketing value and communications tools Media Channel & Promotional Tools Potential Sponsors Detailed Database Rate of Media Cost and Budget References Appendix
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A Brief Overiview of Organisation and Event

Mahak Charity Foundation
The Society to Support Children Suffering from Cancer, also known as MAHAK, was set up in 1991 as a non-governmental and non-profit organization. It has been registered under number 6567 of the Social Affairs department for NGO activities at the Ministry of Interior in the Islamic Republic of Iran. In the past two decades, the organization has attracted a vast public support and fulfilled a great part of its mission which is to support children with cancer, reduce the child mortality rate and create an appropriate environment that empowers families who have children with cancer.|It is significant to be mentioned that MAHAK has gained a consultative status in the United Nations Economic and Social Council (ECOSOC). To recognize and accomplish the strategic Millennium Goals set by the United Nations. As for the organizational standards, a major achievement of MAHAK was gaining the Socit Generale in de the Surveillance Middle (SGS) to Verified attain Certificate such a of NGO Benchmarking in November 2007. The Society was the first non-governmental organization East certificate. MAHAK is particularly responsible for accomplishing the fourth goal, the reduction of child mortality rate, which is in the domain of its activity. In order to achieve such humanitarian goals before 2015, collaboration among the sister organizations is crucial. As a result, MAHAK is also engaged in recognizing and accomplishing the eighth Millennium Goal. This goal calls for initiating a global partnership for development. MAHAKs efforts in developing partnerships with other organizations in combating child cancer have been extremely successful. The "love of humanity" is our motivation and it is integrated in MAHAK's slogan of "Help us and let us help you. During the past two decades, the organization has successfully built a Highly Specialized Hospital & Research Center in Pediatric Cancer called MAHAK and managed to treat over 17,400 children.
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Mahak Charity Annual Golf Tournament

The 20th Annual Mahak Charity Golf Tournament will be held on Thursday, September 5th, 2012 on the Masters Course at Enghelab Club in Tehran, participate in this competition is open to public and there is no age limit for participants. It should be noted that the funds and revenue which obtained through this sport competition, will help us to continue providing muchneeded budgets for essential health care affairs, accommodation and welfare for sick children and their families and extending the foundations remedial centres and their daily costs. The purpose of this information package is to request your participation in our event as a Presenting Sponsor (300,000,000 IRR), Platinum Sponsor (200,000,000 IRR), Gold Sponsor (150,000,000 IRR), Silver Sponsor (100,000,000 IRR), or Bronze Sponsor (50,000,000 IRR). Associated benefits include name recognition in print materials, on-site signage and complimentary foursomes. Should you be unable to attend we are pleased to offer you the unique opportunity to be a Mahak Sponsor (20,000,000 IRR and up cash donation only) for which you are eligible to receive a full charitable tax receipt. Individual foursomes may also be purchased for 2,800,000 IRR. In addition to raising critical funds for The charity foundation , the golf tournament provides corporate sponsors incredible value for client entertainment or staff appreciation through a day of golfing, an evening of cocktails, a formal dinner, and a silent auction of spectacular summer items, sports memorabilia and exquisite gifts donated by our many generous corporate and individual sponsors. The tournament will commence with a shotgun start at 2:00 pm and will be followed by the 12th Hole Dinner & Awards at 6:30 pm.

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Date : 1st June 2012

Invitation Letter

Invitation Letter
From: Mahak Charity Foundation To whom it may concern

The fundraising department of Mahak charity foundation is going to hold the 20th Mahak charity golf tournament on the 5th to 12th of September 2012. As the past, Mahak foundation plans to use the proceeds from this event to provides some parts of its budget needs related to remedial operations and current costs of its own hospital and accommodation for the companions of patients who are from poor families.

We would like to appeal to you to participate in the tournament as sponsor to help make this years charity golf tournament a success.

Sponsors of at least 100.000.000 Rials in cash will be invited to participate in the tournament as our guest.

Thanks and best regards, Yours in Mahak charity foundation Event Manager,
Arasb Ahmadian

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Why we suggest you to sponsor Mahak Golf Tournament?

Increased Visibility in Public You take advantages of promotional activities which are performed throughout the society for awareness related to this tournament because as it will be explained extremely following, the awareness and advertising activities will be accompanied with the name and the logo of this charitable events sponsors, the visibility of sponsors and their brands recognition will be increased across the country.

Opportunity For Business Development Because of the demographic characteristics of usual attendees in Golf tournaments that shows most of them belong to the affluent segment of society (traders, investors, practitioners, engineers, Lawyers or masters of universities), if you have the opportunity to gain their awareness about your products or services, surely you will have the chance of taking advantage of having superior customers or even new valuable commercial parties.

Charitable Image When a business hands out charity actions such as undertaking the costs of charity celebration, donating public utility facilities or sponsoring art festivals and sports tournaments, no longer it will not considered as a profit seeking company and forms a positive image for company. It means that attending in charity events is as sending signal which shows the sponsor concerns about the society which works in it (social responsibility) that in turn causes some potential customers who their purchasings making decisions form more upon emotional parameters, become drawn to an organisation, company or a brand that are present in charity event.

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Type of Target Sponsors

Since the majority of Golf players are consisted of prosperous and rich segments of society (capitalists, high skilled experts, sport champions and actors), the potential businesses that this event can be interesting for their managements for attendance includes of: 1-Giant Banks and insurance companies 2-Sellers of Luxury Commodities such as : Customized Cars Manufacturers, Fashion Shops, Real State Agencies, Travel Agencies and High Class Hotels, Jewellers Sports Club

3-Sport tools sellers

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Sponsors Value of Money

There are two key factor that should take to consider in the strategy of sponsorship pricing Tangible Value Tangible values are those which you can see or count or directly it is countable. So for sponsorship some tangible values are; logo, banner or ad exposure for the number of people; printing ads for logo placement and many other things.

Intangible or Associative Value Intangible values are very much important for sponsorship

opportunities; it can increase the value of the overall sponsorship process. Some intangible values are audience desirability, prestige of the event/organization, the level of the exclusivity, and the real amount of sponsor clutter.

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Different Types of Sponsorship Packages : Presenting Sponsor

Sponsorship Fee: 300,000,000 IRR
(1 available)

Recognition as Presenting Sponsor at tournament and registration table Corporate name & logo on major sponsor banner at the tournament and registration table Opportunity to speak during the dinner Special thanks from Master of Ceremonies Included in tournament promotional activity (subject to deadlines) including but not limited to: press releases, Home-front Newsletter, and E-News Full page in tournament program Recognition on The Mahak charity foundation website in 2012, including a hotlink to your website Two complimentary foursomes in the tournament on preferred starting hole, including game cards
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Platinum Sponsor
Sponsorship Fee: 200,000,000 IRR (1 available) Gift Sponsor

Recognition as Gift Sponsor, including corporate logo attached to the golfer gift Corporate name & logo on major sponsor banner at the tournament and registration table Special thanks from Master of Ceremonies Included in tournament promotional activity (subject to deadlines) including but not limited to: press releases, Home-front Newsletter Full page in tournament program Logo recognition on the Mahak charity foundation website in 2012 One complimentary foursome in the tournament on preferred starting hole, including game cards

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Gold Sponsor
Sponsorship Fee: 150,000,000 IRR (2 available) Golf Cart Sponsor Dinner Sponsor
Recognition as Golf Cart Sponsor with logo signage on every golf cart Recognition as Dinner Sponsor with logo signage on every table Corporate logo on major sponsor banner at tournament Included in tournament promotional activity (subject to deadlines) including but not limited to: press releases, Home front Newsletter page in tournament program Logo recognition on the Mahak charity foundation website in 2012 One complimentary foursome in the tournament on preferred starting hole, including game cards

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Silver Sponsor
Sponsorship Fee: 100,000,000 IRR
Hole in One Sponsor Registration Sponsor Lunch Sponsor Hospitality Sponsor Auction Sponsor Game Card Sponsor Driving Range Sponsor
Recognition as a Silver Sponsor at one of the above elements of the tournament Exclusive signage with corporate logo at the specific category being sponsored Corporate logo on major sponsor banner at tournament page in the tournament program Name recognition on The Mahak charity foundation website in 2012 One complimentary foursome on preferred starting hole, including a game card for each player

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Bronze Sponsor
Sponsorship Fee: 50,000,000 IRR (13 available)
Hole sponsorship with on course logo signage at one hole One complimentary foursome in the tournament Corporate logo in tournament program

Sponsorship Fee: 20,000,000 IRR

Name recognition in tournament program Charitable tax receipt or logo recognition on a hole

Mahak Sponsor

Sponsorship Fee: 28,000,000 IRR

Four player spots in tournament, reception and dinner

Golf Foursome

Sponsorship Fee: 10,000,000 IRR

Sponsor the longest drive, closest to the pin or closest to the line Name recognition in tournament program and at designated hole

Milestone Sponsor

Dinner Only Tickets

Sponsorship Fee: 2000,000 IRR

One ticket to the tournament reception and dinner
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Program
11:30 am Registration 11:30 am 1:00 pm Lunch 2:00 pm Shotgun Start 6:30 pm 12th Hole Dinner and Awards

2012 Tournament Committee

Tournament Chair
Ali Siami

Tournament Vice-Chair
Fereshteh Mohammadi

Event Manager
Arasb Ahmadian

Committee Members

Sara Siami Farzaneh Hoseinpour Danial Shams Toktam Maeroof

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Marketing value and communications tools

Most of the researchers believe that the use of sponsorship is generalizing and that it will be an important part of marketing communication mix. (Sneath et al, 2005; Harvey, 2006; Wakefield et al 2007) In this sponsorship campaign, all marketing communications tools are used to achieve target market and making the highest level of awareness to them. Direct Marketing Personal e-mail will be sent to all golf-players and their fans club members who their names have been registered in the database of Golf Federation or private golf clubs, also this email will be sent to the customers of all sponsors of this tournament to invite them formally to participate in this event. Corporate Identity Golf tournaments especially those are held in famous clubs and in national scale are prestigious competitions that can create good historical identities for the companies which attend and sponsored these events. Packaging The packages of snacks and drinks as it mentioned with the logo advertising messages of sponsors, are used as the vehicles of companies messages.

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Internet and social networks Websites and social networks heavily will be used in the line of awareness activities about this charity sport event and also they will cover the reports related this tournament and the significant point for sponsors of is that, their logos will have the fixed place in these mentioned websites.

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Media Channel & Promotional Tools

Tools Banner Characteristi cs X-Banner90*200 cm Billboard outdoor advertising billboard 2 20 City neighbourhoods Sport Clubs In front of the Airport building, beside the Golf club way Poster 5070 cm 1000 sport clubs, universities and colleges, libraries, ,interior of inter-city buses, gyms Press About 10 common standard cadre (120 words) Flyer A5 2.000 Universities campuses, sport areas of parks ,sports clubs Internet e-poster on the websites of Golf Federation, State Welfare of Iran and Mahak charity Foundation 1 National sport newspapers (Khabar varzeshi) Quantity Channels

Time 3 weeks before event 1 month before the event

3 weeks before event

1 month before the event

1 week before the event 1 month before the event

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Potential Sponsors Detailed Database

Name of Business Eghtesad Novin Bank Sarmaye Bank Parsian Bank Pasargad Bank Iran Insurance Novin Insurance Gam Abi Farda Yara Poyesh Iranian Co Designer and Performer of Sport Venues Projects Importer of Artificial Turf and Sport Equipment Zamzam Cola Setareh Iran Irankhodro Industrial Group Saipa Bahman Group Hakoupian Mashhad Leather Zartab Jwelry Samservice Automotive Automotive Fancy cloths manufacturer Producer of Leathery clothes Jwelery Producer Samsung Agent in Iran Gold Gold
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Business Sector

Suitability for Sponsorship Platinum and Gold

Bank

Insurance Services

Gold and Silver

Gold and Silver Silver

Sport Drinks Manufacturer General Distributer of Mercedes Benz in Iran Automotive

Gold and Silver Platinum Platinum and Gold Platinum and Gold Platinum and Gold Silver Silver

Iran Air Mahan Air Homa Hotel Group Padideh 1. Simorgh Aviation Sports Club 2. Jam Riding Club

Air Travel Company Hotel Industry Tourism Industry

Gold Gold Gold and Silver Bronze Bronze

Sport Club Gods Tennis Club Zobin asia Paintball Club Tirdad Archery Club Iran Ski Resort Travel & Tours agency Bronze Bronze Mahak Sponsor Bronze

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Rate of Media Cost and Budget

No. 1. 2. 3. 4. Media and other types of cost Food cost for 300 individuals Daily Hospitality(Snack & Drink) + Servants X-Banner(20 sets) Billboard,0ne-Face,3m2m (2 Billboard) National Sports newspaper, for two times(2Times) A5 brochure (2000500) Internet(websites & social networks) Golf Course (For 7 Days) Referees and Match Technical Observers Total Unit Price 200,000 IRR 5000.000 IRR (Per Day) 200.000 IRR 20,000,000 Cost 60,000,000 IRR 35,000,000 IRR 4,000,000 IRR 40,000,000 IRR

4. 5. 6. 7. 8.

12,000,000 500 0 15,000,000 (Per day) 0

24,000,000 IRR 1,000,000 IRR 0 105,000,000 IRR 0 269,000,000 IRR

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Appendix A: Sponsorship Acceptance Form

Customer
I confirm that the details given on this form are complete and accurate and I accept them on behalf of

Signature: Name:

.......................................................... ..........................................................

Company: Position in Company:

..........................................................

..........................................................

Date:

..........................................................

Different types of sponsorship:

Presenting Sponsorship Title sponsor Platinum sponsor Gold sponsor Diamond sponsor Bronze Sponsor

Mahak Sponsor Golf Foursome sponsor Milestone Sponsor Dinner Only Ticket Sponsor

Event Manager I confirm that the details given on this form are complete and accurate and I accept them on behalf of Effective Events.

Signature: Name:

.......................................................... ..........................................................

Company: Position in Company:

..........................................................

..........................................................

Date:

..........................................................

Please return this form: By e-mail:Info@mahak-charity.org

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Appendix B : Sample Poster of Tournament

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Appendix C: Map of the 2012 Mahak charity golf tournament

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Appendic D: Potential Sponsors Logo

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