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CUSTOMERS

GHODASAR = 50
1(a) Which Hair Oil do they use? TYPE NUMBER Coconut 24 Amla 13 Homemade 8 Ayurvedic 4 Almond 1 TOTAL 50

Type of Hair Oil


NUMBER
30 25 20 15 10 5 0 Numbers 24 13 8 4 1

Types

1(b)

Which brand do they use: BRANDS NUMBER Parachute 14 Dabur 11 Shanti Amla 1 Brahmi Amla 1 Kamani 1 Bajaj 1 Cocoraj 1 Local 4 Ayurvedic 16 TOTAL 50

Brands Used

18 16 14 12 10 8 6 4 2 0

14

11 1 1 1

Brands

NOTE:

Here Ayurvedic contains Homemede Oil also

2 Awareness Of the Brands:

Awareness (In No)


BRANDS NUMBER Malabar 13 Kamani 12 Parachute 50 Cocoraj 23 Nihar 36 Shalimar 1 Vatika 4 1 4 36 50 23

13

12

23 TOTAL 139

3 Have you heard about parachute Here all the 50 respondents of Ghodasar has heard about Parachute Oil. 4 From where have they heard about Parachute Oil: SOURCE NUMBER Advertisements 33 Friends 15 Relatives 2 TOTAL 50

Source of Awareness (In No)


2 15 33

5 Number of Respondents using Parachute Oil: Parachute Oil users (In No)
29

STATUS NUMBER Using 29 Not Used 21

40 20 0 Using

21

Not Used

Status

6 Reasons for currently using Parachute Oil:

REASONS NUMBER Quality 15 Tradition 13 For Tours 1 TOTAL 29

Reasons for using Parachute Oil


Quality Tradition

13

15

For Tours

Except the above reasons we also had other reasons like ECONOMICAL,AVAILABILITY and LESS STICKY, but none of the respondent s voted for these reasons.

7 Reasons for not using/used Parachute Oil: REASONS NUMBER Costly 3 Quality 7 Availability 1 Tradition 10 TOTAL 21
Reasons for not using

Costly

3 10 7 1

Quality Availability Tradition

Here the respondents by giving QUALITY as the reason for not using wants to point out that the parachute oil causes Dandruff and hair Loss

8 Ranks given by the respondents in following dimensions: Dimensions ank 1 R Price Quality Purity Packaging Availability Rank 2 0 0 0 0 0 0 0 0 0 0 Rank 3 8 1 1 1 0 Rank 4 15 15 13 10 6 Rank 5 2 9 11 14 19

Ranks for the dimensions


20 15 10 5 0 00 Price 19 15 15 9 2 001 Quality 001 Purity Dimensions 13 11 001 Packaging 14 10 6 000 Availability

Here Rank 1 is least and Rank 5 is maximum. Here ther respondents have given the ranks by kee in mind the mentioned dimensions. Here giving 5th rank to any of the dimensions means that the respondent is satisfied with the dimension. Giving 3rd rank to any dimension means that the res is averagely satisified with the dimension.

9 Motivation for buying more Parachute Oil: Motivational Factors


NUMBER

FACTORS NUMBER Price Reduction 11 Extra qty 8 Buy 1get 1 2 TOTAL 21

Factors

Buy 1get 1 Extra qty Price Reduction 0

2 8 11 10 20

10 How do the respondents recognize Parachute Oil as:

Recognition of parachute Oil


40 30 20 10 0 31 19

RECOGNITION NUMBER Blue Bottle 19 Branded Product 31 TOTAL 50

Blue Bottle

Branded Product

Recognizes As

11 Male/Female Respondents:

GENDER NUMBER Male 5 Female 45

12 Age of the respondents surveyed: AGE NUMBER 11 to 20 1 21 to 30 12 31 to 40 18 41 to 50 8 51 to 60 8 60 & above 3 TOTAL 50

Age of the respondents


11 to 20

3 1 8 8 18 12

21 to 30 31 to 40 41 to 50 51 to 60 60 & above

13 Vehicles Owned by the respondents: VEHICLE TYPE NUMBER Luna 4 Motor Cycle 30 Scooter 29 4 Wheeler 7
Type of vehicles Owned
Luna

7 4 29 30

Motor Cycle Scooter 4 Wheeler

Here 4 wheeler mainly includes VAN, MARUTI 800, ALTO & WAGON R

NUMBER

Brands Used

16 4
NUMBER

Brands

ess (In No)


Malabar Kamani Parachute Cocoraj Nihar Shalimar

Shalimar Vatika

reness (In No)

Advertisements Friends Relatives

NUMBER

Quality Tradition For Tours

NOMICAL,AVAILABILITY and

using wants to point out that the use

19
Rank 1

6 0 Availability

Rank 2 Rank 3 Rank 4 Rank 5

dents have given the ranks by keeping y of the dimensions means that the any dimension means that the respondent

f parachute Oil
NUMBER

Branded Product

Gomtipur = 50

1(a)

Which Hair Oil do they use? TYPE NUMBER Coconut 19 Amla 18 Ayurvedic 6 Almond 2 Vatika 2 Hair & care 3
Type Of hair Oil using

2 2 6 3 19

18

1(b)

Which brand do they use: BRANDS NUMBER Parachute 14 Dabur 9 Shanti Amla 5 Malabar 3 Kamani 1 Bajaj 4 Cocoraj 1 Local 2 Homemade 2 Others 9

Brand Using

2 1 2 4

14 9

NOTE:

Here other oil includes Hair & care, Kishti & Navratna Oil.

2 Awareness Of the Brands: BRANDS NUMBER Malabar 31 Kamani 10 Parachute 49 Cocoraj 14 Nihar 35 Others 5

Brand awareness

5 35 14 31 10 49

14

49

3 Have you heard about parachute Here 49 respondents have heard about Parachute oil 4 From where have they heard about Parachute Oil: SOURCE NUMBER Advertisements 49 Friends 14 Relatives 3
14

Source of awareness

49

5 Number of Respondents using Parachute Oil:

No of respondents Using parachute


STATUS NUMBER Using 23 Not Used 27
30 25 20 Using Not Used Status 23 27

6 Reasons for currently using Parachute Oil:


Reasons for using Parachute

REASONS NUMBER Quality 13 Tradition 7 Economical 3


7

3 13

7 Reasons for not using/used Parachute Oil: REASONS NUMBER Costly 13 Sticky 6 Tradition 8

Reasons for not using Parachute

13

8 Ranks given by the respondents in following dimensions: Dimensions ank 2 R Price Quality Purity Packaging Availability Rank 3 5 3 2 0 0 8 3 4 2 0 Rank 4 9 7 8 11 7 Rank 5 0 11 8 10 19 Rank 1 0 0 0 0 0

Ranks for dimensions


20 15 10 5 0

8 9 0 Price 3 3

11 7 2 4

8 8 0 Purity Dimensions 2

1110 0 0 Availability

Quality

Packaging

Here Rank 1 is least and Rank 5 is maximum. Here ther respondents have given the ra in mind the mentioned dimensions. Here giving 5th rank to any of the dimensions mea respondent is satisfied with the dimension. Giving 3rd rank to any dimension means t is averagely satisified with the dimension.

9 Motivation for buying more Parachute Oil: FACTORS NUMBER Price Reduction 17 Extra qty 6 Buy 1get 1 16 Others 4
Motivational Factors

4 17 16 6

Note : Here other Includes MAKE IT LESS STICKY. 10 How do the respondents recognize Parachute Oil as: RECOGNITION NUMBER Blue Bottle 7 Branded Product 41
Recognition

Blue Bottle Branded Product

41 11 Male/Female Respondents:

GENDER NUMBER Male 3 Female 47

12 Age of the respondents surveyed: AGE NUMBER 21 to 30 12 31 to 40 19 41 to 50 7 51 to 60 10 60 & above 2


Age break up of respondents
21 to 30

10 7

12

31 to 40 41 to 50 51 to 60

19

60 & above

13 Vehicles Owned by the respondents: VEHICLE TYPE NUMBER Luna 0 Motor Cycle 47 Scooter 34 4 Wheeler 9
Vehicles Owned by Respondents

9 34

0 47

Here 4 wheeler includes Tata Indica, Maruti 800, Alto, Ennie.

Type Of hair Oil

Coconut Amla Ayurvedic Almond Vatika Hair & care

Brand Using

Parachute Dabur Shanti Amla Malabar Kamani Bajaj Cocoraj Local Homemade Others

& Navratna Oil.

nd awareness

Malabar Kamani Parachute Cocoraj Nihar

Nihar Others

rce of awareness

Advertisements Friends Relatives

spondents Using parachute


27
NUMBER

Not Used

easons for using

Quality Tradition Economical

13

asons for not using Parachute

Costly Sticky Tradition

19
Rank 2 Rank 3 Rank 4 Rank 5

7 0 Availability

her respondents have given the ranks by keeping rank to any of the dimensions means that the 3rd rank to any dimension means that the respondent

ational Factors

Price Reduction Extra qty Buy 1get 1 Others

Others

Blue Bottle Branded Product

21 to 30 31 to 40 41 to 50 51 to 60 60 & above

Owned by Respondents

Luna Motor Cycle Scooter 4 Wheeler

Isanpur = 50

1(a)

Which Hair Oil do they use? TYPE NUMBER Coconut 20 Amla 17 Homemade 6 Ayurvedic 5 Almond 2
Type of Hair Oil Using
Coconut

5 2 6 20

Amla Homemade Ayurvedic

17

Almond

1(b)

Which brand do they use: BRANDS NUMBER Parachute 12 Dabur 16 Shanti Amla 2 Brahmi Amla 2 Kamani 3 Others 15
3 2 2

Brands Used
Parachute Dabur

15 12 16

Shanti Amla Brahmi Amla Kamani Others

Here Other Contains Mahabhrungraj, Navratna & Homemade Oil

2 Awareness Of the Brands: BRANDS NUMBER Malabar 17 Kamani 14 Parachute 46 Cocoraj 28 Nihar 40 Others 12

Awareness of Brands
Malabar

12 40

17 14

Kamani Parachute Cocoraj

46 28

Nihar Others

Here Other Oil contains Shalimar, Vatika & Kishti Brands.

3 Have you heard about parachute Here 48 respondents have heard about Parachute Oil. 4 From where have they heard about Parachute Oil: SOURCE NUMBER Advertisements 39 Friends 3 Relatives 3 Others 1 Source Of Information

31

Advertisements Friends Relatives

39

Others

5 Number of Respondents using Parachute Oil:


No of respondents using Parachute

STATUS NUMBER Using 34 Not Used 16

40 20 0

34 16

Using

Not Used

Status

6 Reasons for currently using Parachute Oil:


Reasons for Using parachute 15 6 20
NUMBER

REASONS NUMBER Quality 15 Tradition 6 Less Sticky 1

1 0 Quality Less Sticky

Reasons

7 Reasons for not using/used Parachute Oil: REASONS NUMBER Quality 3


Reasons for not using Parachute

Parachute

Tradition Availability Sticky

12 1 6
1

Quality Tradition Availability

12

Sticky

Here the respondents by giving QUALITY as the reason for not using wants to point out that the parachute oil causes Dandruff and hair Loss

8 Ranks given by the respondents in following dimensions: Dimensions ank 1 R Price Quality Purity Packaging Availability Rank 2 1 1 1 0 0 2 0 0 0 0 Rank 3 7 3 2 1 1 Rank 4 15 14 15 17 10 Rank 5 1 9 9 9 16

Ranks for the Dimensions


20 15 10 5 0 17 151415 10 3 2 1 1 Rank 3 Ranks Rank 4 1 Rank 5 16 9 9 9

7 1 1 1 0 0 Rank 1 2 0 0 0 0 Rank 2

Here Rank 1 is least and Rank 5 is maximum. Here ther respondents have given the ranks by kee in mind the mentioned dimensions. Here giving 5th rank to any of the dimensions means that the respondent is satisfied with the dimension. Giving 3rd rank to any dimension means that the res is averagely satisified with the dimension.

9 Motivation for buying more Parachute Oil:

Motivational factors

FACTORS NUMBER Price Reduction 11 Extra qty 5

3
Price Reduction Extra qty

Price Reduction

Buy 1get 1

Extra qty

11

Buy 1get 1

10 How do the respondents recognize Parachute Oil as:


Recognition of the brand

RECOGNITION NUMBER Blue Bottle 10 Branded Product 27


27

10

Blue Bottle Branded Product

11 Male/Female Respondents:

GENDER NUMBER Male 11 Female 39

12 Age of the respondents surveyed: AGE NUMBER 11 to 20 1 21 to 30 16 31 to 40 10 41 to 50 10 51 to 60 7 60 & above 6

Age of the respondents

6 1 7 16

11 to 20 21 to 30 31 to 40 41 to 50

10

10

51 to 60 60 & above

13 Vehicles Owned by the respondents: VEHICLE TYPE NUMBER Luna 1 Motor Cycle 31 Scooter 22 4 Wheeler 10
Vehicles owned by the responents
Luna

10

1 31

Motor Cycle Scooter 4 Wheeler

31 22

4 Wheeler

Here 4 wheeler mainly include Zen, Alto, Esteem, Van, Santro, Accent, Matiz, Honda City.

Parachute Dabur Shanti Amla Brahmi Amla Kamani Others

Malabar

Parachute

Advertisements Friends Relatives Others

NUMBER

NUMBER

Tradition Availability

using wants to point out that the use

16 9
Price Quality Purity

Rank 5

Packaging Availability

dents have given the ranks by keeping y of the dimensions means that the any dimension means that the respondent

Price Reduction

Price Reduction

Branded Product

Motor Cycle Scooter 4 Wheeler

4 Wheeler

tiz, Honda City.

MANINAGAR = 50 1(a) Which Hair Oil do they use? TYPE NUMBER Coconut 26 Amla 10 Homemade 10 Ayurvedic 2 Almond 2 TOTAL 50

Type of hair oil using


30 25 20 15 10 5 0 26 10 10 2 2

Type

1(b)

Shanti Amla

Brahmi Amla

Which brand do they use: BRANDS NUMBER Parachute 22 Dabur 9 Shanti Amla 1 Brahmi Amla 1 Nihar 1 Bajaj 2 Hiar & Care 1 Catheridine 2 Others 11 TOTAL 50

Hair Oil Brands


25 20 15 10 5 0 22 9 1 Parachute Dabur 1 1 Nihar Brands
8

2 Bajaj

NOTE:

Here Other Oil contains Homemede Oil & Ayurvedic Oil.

2 Awareness Of the Brands: BRANDS NUMBER Malabar 12 Kamani 8 Parachute 50 Cocoraj 16 Nihar 35 Others 7

Awareness Of Brands

7 35

12

50 16

16

NOTE : Here Other Oil Contains Vatika, Shalimar Brands 3 Have you heard about parachute Here all the 50 respondents of Ghodasar has heard about Parachute Oil. 4 From where have they heard about Parachute Oil: SOURCE NUMBER Advertisements 43 Friends 4 Relatives 2 Others 1
Source Of Knowing parachute
1 4 2
Advertisements Friends Relatives Others

43

5 Number of Respondents using Parachute Oil: No Of respondents Using Parachute


NUMBER

STATUS NUMBER Using 28 Not Used 22

40 20 0

28

22

Using

Not Used Status

6 Reasons for currently using Parachute Oil:


Reasons For Using
Quality

REASONS NUMBER Quality 14 Tradition 5 Economical 1 Less Sticky 2

1 5

Tradition Economical

14

Less Sticky

7 Reasons for not using/used Parachute Oil: REASONS NUMBER Costly 6 Quality 3 Tradition 13
Reasons for Not Using

Costly

6 13 3

Quality Tradition

Here the respondents by giving QUALITY as the reason for not using wants to point out that the parachute oil causes Dandruff and hair Loss

8 Ranks given by the respondents in following dimensions: Dimensions ank 1 R Price Quality Purity Packaging Availability Rank 2 3 1 0 0 0 0 0 2 0 0 Rank 3 5 3 2 0 0 Rank 4 15 10 13 11 11 Rank 5 8 15 13 19 20

Ranks of Dimensions
25 20 15 10 5 0 19 15 3 5 0 Price 8 1 0 3 Quality 15 10 0 2 2 Purity Dimensions 1313 0 0 0 Packaging 11 0 0 0 Availability 11

Here Rank 1 is least and Rank 5 is maximum. Here ther respondents have given the ranks by kee in mind the mentioned dimensions. Here giving 5th rank to any of the dimensions means that the respondent is satisfied with the dimension. Giving 3rd rank to any dimension means that the res is averagely satisified with the dimension.

9 Motivation for buying more Parachute Oil:

Motivational factors
NUMBER

FACTORS NUMBER Att Schemes 2 Price Reduction 6 Extra qty 6 Buy 1get 1 2

Buy 1get 1 Extra qty Price Reduction Att Schemes 0

2 6 6 2 5 10

10 How do the respondents recognize Parachute Oil as:


Recognition by Respondents 1

RECOGNITION NUMBER Blue Bottle 1 Branded Product 49

Factors

Blue Bottle

49

Branded Product

11 Male/Female Respondents:

GENDER NUMBER Male 5 Female 45

12 Age of the respondents surveyed: AGE NUMBER 11 to 20 1 21 to 30 15 31 to 40 16 41 to 50 14 51 to 60 2 60 & above 2 TOTAL 50


Age of Respondents 2 2 1 14 16 15
11 to 20 21 to 30 31 to 40 41 to 50 51 to 60 60 & above

13 Vehicles Owned by the respondents:

VEHICLE TYPE NUMBER Luna 0 Motor Cycle 26 Scooter 20 4 Wheeler 24

Cars with Respondents

24

0 26 20

Luna Motor Cycle Scooter 4 Wheeler

Here 4 wheeler mainly includes VAN, MARUTI 800, ALTO & WAGON R

ir oil using

NUMBER

Hair Oil Brands

11 2 Bajaj 1 Hiar & Care 2

NUMBER

Brands

s Of Brands
Malabar Kamani Parachute Cocoraj Nihar

Catheridine

Others

Nihar Others

Advertisements

ing Parachute
NUMBER

Economical Less Sticky

using wants to point out that the use

20
Rank 1

11 0 Availability

Rank 2 Rank 3 Rank 4 Rank 5

dents have given the ranks by keeping y of the dimensions means that the any dimension means that the respondent

NUMBER

Gomtipur = 40 1 Type of hair oil they stock: TYPE NUMBER Coconut Oil 27 Almond Oil 19 Amla Oil 27 Mustard Oil 12

Hair Oil Stock


12 27 19
Coconut Oil

27

Almond Oil Amla Oil Mustard Oil

2 Coconut hair oil Brands: BRANDS NUMBER Malabar 8 Kamani 9 Parachute 24 Cocoraj 2 Nihar 14 Other 18

Coconut Hair Oil Stock

Malabar Kamani Parachute Cocoraj Nihar Other

18 14 2

8 9 24

NOTE

Here other contains Dabur Anmol, Cocopure, Vatika, kishti, himtaj, hair & Care, navratna Oil

3 Most selling Brand:

Most selling Brand


BRANDS NUMBER Malabar 5 Parachute 13 Kamani 10 Nihar 2 Others 3 2 10 3 5
Malabar Parachute Kamani Nihar Others

13

Note: here Other includes Kishti, Dabur Amla & Vatika each.

4 24 retailers out of 40 retailers surveyed stock Parachute Oil.

5 The main reason according to the retailers for stocking Parachute Oil was Customer Demand. Al 23 retailers voted for the same reason.

6 Costly and Salespeople not approaching were the two reasons given by the 2 retailers for not sto

7 Reordering Level for parachute Oil:

Reordering Level
PERIOD NUMBER Weekly 6 15 Days 10 Monthly 5 Uncertain 3 Uncertain Period Monthly 15 Days Weekly 0 5 6 10 3 5 10

8 Ranking the Coconut Hair oil Brands:

BRANDS RANK 1 RANK 2 Parachute 18 Malabar 5 Nihar 1 Kamani 3 Cocoraj 0

RANK 3 7 1 6 3 0 0 1 5 1 0

RANK 4 0 2 0 0 0

RANK 5 0 0 0 0 0

Ranks for Coconut Oil Brands


20 15 10 5 0 18 7 0 0 5 1 1 2 6 1 5 0 Nihar Brands 3 3 1

Parachute

Malabar

Kamani

9(a)

Best Brand in Price:

Best Brands in price


BRANDS NUMBER Parachute 12 Kamani 6 Nihar 2 Malabar 6 Kishti 2 2 6 2 6 12
Parachute Kamani Nihar Malabar Kishti

9(b)

Parachute Oil was again voted the most for best brand in Quality.

10 Brand given by the retailer if name of oil is not specified by the customer: Brands Number Parachute 12 Malabar 6 Kamani 7 Kishti 3 Nihar 1

Push Factor
Parachute

31 7 6 12

Malabar Kamani Kishti Nihar

11 Major Role of offer: RESPONSE NUMBER Yes 24 No 4

12 Salespeople regularly visiting: RESPONSE NUMBER Yes 19 No 9 9


Salespeople approaching

Yes No

19

Coconut Oil Almond Oil Amla Oil Mustard Oil

Malabar Kamani Parachute Cocoraj Nihar Other

shti, himtaj, hair & Care, navratna Oils.

Malabar Parachute Kamani Nihar Others

ute Oil was Customer Demand. All the

given by the 2 retailers for not stocking Parachute Oil.

ing Level

NUMBER

15

RANK 1

1 Kamani

RANK 2 RANK 3 RANK 4

Parachute Kamani Malabar Kishti

RETAILERS GHODASAR=40 1 Type of hair oil they stock:


Type of Hair Oil Stocking

TYPE NUMBER Coconut Oil 40 Almond Oil 31 Amla Oil 39 Mustard Oil 23 Others 16

16 23

40

Coconut Oil Almond Oil Amla Oil Mustard Oil

39

31

Others

NOTE

Other oil here contains Oil like, Navratna Oil, Mahabhrungraj, Kesh Kala, Keokarpine etc

2 Coconut hair oil Brands: BRANDS NUMBER Malabar 12 Kamani 12 Parachute 38 Cocoraj 11 Nihar 19 Other 10
Coconut Hair Oil Brands
10 12 19 11 38 12

Malabar Kamani Parachute Cocoraj Nihar Other

NOTE

Here other Oil includes Dabur Vatika, Shalimar, Kishti, Plus.

3 Most selling Brand:

Most selling Brand


30 25 20 15 10 5 0 26 2 Malabar Parachute 2 Dabur Vatika 2 Dabur Amla 1 Nihar 2 Cocoraj

BRANDS NUMBER Malabar 2 Parachute 26 Dabur Vatika 2 Dabur Amla 2 Nihar 1 Cocoraj 2

Brnads

4 38 retailers out of 40 retailers surveyed stock Parachute Oil.

5 The main reason according to the retailers for stocking Parachute Oil was Customer Demand. Al 38 retailers voted for the same reason.

6 Costly and Salespeople not approaching were the two reasons given by the 2 retailers for not sto 7 Reordering Level for parachute Oil:

Reordering Level
PERIOD NUMBER Weekly 14 15 Days 15 Monthly 6 Uncertain 3 Uncertain Period Monthly 15 Days Weekly 0 10 3 6 15 14

8 Ranking the Coconut Hair oil Brands:

BRANDS RANK 1 RANK 2 Parachute 32 Malabar 2 Nihar 2 Cocoraj 2 Kamani 2

RANK 3 5 7 7 3 4 0 5 4 2 6

RANK 4 0 2 3 2 2

RANK 5 0 0 3 3 3

Ranking the brands


35 30 25 20 15 10 5 0 32

000

75

20

433

23223 Cocoraj

6 24 Kamani

Parachute

Malabar

Nihar Brands

9(a)

Best Brand in Price: BRANDS NUMBER Parachute 30


Best Brand in Price

Parachute

Kamani Cocoraj

4 3

Parachute Kamani Cocoraj

30

9(b)

Parachute Oil was again voted the most for best brand in Quality.

10 Brand given by the retailer if name of oil is not specified by the customer:

Parachute is the Brand given by the retailer if the customer does not specify the Brand of Cocon he/she wants.27 retailers voted for Parachute Oil.

11 Major Role of offer: RESPONSE NUMBER Yes 31 No 6 Cant say 3


Role of offers

Yes No Cant say

31

12 Salespeople regularly visiting: RESPONSE NUMBER Yes 33 No 7


Regular visit

7
Yes

33

No

ngraj, Kesh Kala, Keokarpine etc

2 Cocoraj

NUMBER

ute Oil was Customer Demand. All the

given by the 2 retailers for not stocking Parachute Oil.

ng Level

NUMBER

15

20

RANK 1 RANK 2

4623 Kamani

RANK 3
RANK 4 RANK 5

Parachute

Parachute Kamani Cocoraj

es not specify the Brand of Coconut Oil

Isanpur = 40

1 Type of hair oil they stock: TYPE NUMBER Coconut Oil 40 Almond Oil 36 Amla Oil 40 Mustard Oil 30 Others 20
Hair oil Stocking
Coconut Oil

20 30 40

40

Almond Oil Amla Oil

36

Mustard Oil Others

NOTE

Other oil here contains Oil like, Navratna Oil, Mahabhrungraj, Kesh Kala, Keokarpine etc

2 Coconut hair oil Brands: BRANDS NUMBER Malabar 12 Kamani 20 Parachute 38 Cocoraj 17 Nihar 17 Other 22

Coconut Oil Stocks


Malabar

22 17 17

12 20

Kamani Parachute Cocoraj

38

Nihar Other

NOTE

Here other Oil includes Dabur Vatika, Shalimar, Kishti, Plus.

3 Most selling Brand: Most seeling Brand BRANDS NUMBER Kishti 1 Parachute 28 kamani 5 Cocoraj 5
1
Kishti Parachute kamani

5 5

28

Cocoraj

4 38 retailers out of 40 retailers surveyed stock Parachute Oil.

5 The main reason according to the retailers for stocking Parachute Oil was Customer Demand. Al 38 retailers voted for the same reason. 6 Less Margin is the only reason for the retailer not to stock Parachute Oil. 7 Reordering Level for parachute Oil:

Periods

PERIOD NUMBER Weekly 18 15 Days 14 Monthly 6 Uncertain 1

Reordering level
Uncertain Monthly 15 Days Weekly 0 10 1 6 14

8 Ranking the Coconut Hair oil Brands: BRANDS RANK 1 RANK 2 Parachute 29 Malabar 1 Nihar 0 Cocoraj 3 Kamani 5 RANK 3 8 6 5 6 4 2 4 6 4 6 RANK 4 0 3 2 2 1 RANK 5 0 2 2 2 1

Ranking the brands


35 30 25 20 15 10 5 0 29

8 200 Parachute 1

64

32

56

22

64

22

546

11

Malabar

Nihar Brands

Cocoraj

Kamani

9(a)

Best Brand in Price: BRANDS NUMBER Parachute 19 Kamani 9 Cocoraj 6

Best Brand in Price

2 19

19

Nihar

9(b)

Parachute Oil was again voted the most for best brand in Quality.

10 Brand given by the retailer if name of oil is not specified by the customer:

Parachute is the Brand given by the retailer if the customer does not specify the Brand of Cocon He/she wants.20 retailers voted for Parachute Oil.

11 Major Role of offer: RESPONSE NUMBER Yes 30 No 10

Role of offer

10
Yes No

30

12 Salespeople regularly visiting: RESPONSE NUMBER Yes 35 No 3


Regularity of Sales People

3
Yes No

35

Coconut Oil Almond Oil Amla Oil Mustard Oil Others

ngraj, Kesh Kala, Keokarpine etc

Malabar Kamani Parachute Cocoraj Nihar Other

Kishti Parachute kamani Cocoraj

ute Oil was Customer Demand. All the

NUMBER

18 20

RANK 1 RANK 2 RANK 3 RANK 4 RANK 5

Parachute Kamani Cocoraj

Cocoraj Nihar

es not specify the Brand of Coconut Oil

Maninagar = 40

1 Type of hair oil they stock: TYPE NUMBER Coconut Oil 40 Almond Oil 29 Amla Oil 33 Mustard Oil 20 Others 18
Hair Oil Stock
Coconut Oil

18 20

40

Almond Oil Amla Oil Mustard Oil

33

29

Others

NOTE

Other oil here contains Oil like, Navratna Oil, Mahabhrungraj, Kesh Kala, Keokarpine etc

2 Coconut hair oil Brands: BRANDS NUMBER Malabar 15 Kamani 16 Parachute 39 Cocoraj 10 Nihar 14 Other 6

Coconut Oil Brands

14 10

6 15 16 39

NOTE

Here other Oil includes Dabur Vatika, Shalimar, Kishti, Plus.

3 Most selling Brand:


Most selling Brand

BRANDS NUMBER Nihar 2 Parachute 36 kamani 1 Cocoraj 1

11 2

36

4 39 retailers out of 40 retailers surveyed stock Parachute Oil.

5 The main reason according to the retailers for stocking Parachute Oil was Customer Demand. Al 35 retailers voted for the same reason.

6 Salespeople not approaching is the only reason for the retailer not to stock Parachute Oil. 7 Reordering Level for parachute Oil:

Periods

PERIOD NUMBER Weekly 19 15 Days 8 Monthly 10 Uncertain 2

Reordering level
Uncertain Monthly 15 Days Weekly 0 10 8 2 10

8 Ranking the Coconut Hair oil Brands: BRANDS RANK 1 RANK 2 RANK 3 Parachute 33 3 Malabar 0 4 Nihar 1 12 Cocoraj 2 2 Kamani 2 2 RANK 4 2 6 4 0 3 1 1 2 3 4 RANK 5 0 3 0 5 3

Ranking the brands


35 30 25 20 15 10 5 0 33

12 3210 Parachute 4613 0 Malabar 1 42 0 Nihar Brands 22035 Cocoraj 22343 Kamani

9(a)

Best Brand in Price:


Best brand in Price

BRANDS NUMBER Parachute 20 Kamani 4 Cocoraj 3 Nihar 5

5 3 4 20

Parachute Kamani Cocoraj Nihar

Nihar

9(b)

Parachute Oil was again voted the most for best brand in Quality.

10 Brand given by the retailer if name of oil is not specified by the customer:

Parachute is the Brand given by the retailer if the customer does not specify the Brand of Cocon he/she wants.22 retailers voted for Parachute Oil.

11 Major Role of offer: RESPONSE NUMBER Yes 32 No 8


Roles Of offers

8
Yes No

32

12 Salespeople regularly visiting: RESPONSE NUMBER Yes 35 No 5


Regularity of Sales People

5
Yes No

35

ngraj, Kesh Kala, Keokarpine etc

Oil Brands
Malabar Kamani Parachute Cocoraj Nihar Other

Nihar Parachute kamani Cocoraj

ute Oil was Customer Demand. All the

not to stock Parachute Oil.

ring level

NUMBER

19 20

RANK 1 RANK 2

43 Kamani

RANK 3 RANK 4 RANK 5

Parachute Kamani Cocoraj Nihar

Nihar

es not specify the Brand of Coconut Oil

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