Professional Documents
Culture Documents
UNDER GUIDANCE OF MR. NAGARAJ (Asst. Branch Mgr) MR.PALANI (Floor incharge) (White Goods) Mr.RAJKUMAR (Floor incharge) (Brown Goods)
* Star award from Godrej 2006-2007. * Out standing contribution from TaTa sky 2006-2007. * Best dealer award( all categories sales) from Sony 2006. * Images Retail Awards, the first of its kind in India, held in New Delhi during September 2004 saw Vivek bagging the Retailer of the year Award in the Consumer Electronics section. * Vivek also figures in the first ever listing of the top five hundred retailers in the ASIA PACIFIC REGION across all segments of retailing. Needless to add no other retailer of consumer durables in India found a mention in that list!
KNOWLEDGE GAINED
What is retailing How home appliances are
differentiated
How is retailing procurement carried
out
What is consumer expectations How promoters sale the goods
WHAT IS RETAILING
Retailing is the process in which, goods are purchased from different manufacturers and selling them to end users.
White Goods: Washing Machines, Air conditioners & coolers, Refrigerators, Microwave ovens.
Home Appliances: Kitchen appliances, Water Heaters, Iron box, Fans-Table; Top mounted; Ceiling.
Retailers purchase goods from different manufacturers based on numbers that they want to sell.
Also, retailers decide to go with different offers for sale seasons like festivals and New Year eve.
After which they procure goods and store in their warehouses and pick few branded products for display in their showrooms.
And, based on promoters suggestions, variety of a particular good are brought into showroom for display.
Customers are of different types. Their expectations are sometimes defined and sometimes undefined. But, according to my personal observation in this internship, all they want a value added services, reliability and value for the money they pay for each product.
Promoters are very intellectual in selling their brands. In which they explain customers about their brand and their brands advantages and comparing the other brands with their brand.
PROBLEMS
1.Promoters focussed on selling their brand as they have a target. 2.Conflict between promoters on selling their products. 3.Training for promoters.
SUGGESTIONS
1.Promoters need to probe and understand the customers need.
2.
3.Promoters need to be trained before they are recruited for showroom. And, their training must have practical classes, than theory.
4.
must be a meeting held to keep updated with news from corporate offices.
5.
As its location is not in main road of pondy bazar, customers ( walk in ) numbers are less. So, there must be advertisement mentioning Srinivasa road in pondy bazar road and say displaying at signals to make more flow of customers.