PR PRINCIPLES

1. PR relates practice, not dishonesty. That the pre-determined programs allow set the priority of publics interests is the basic policies of the PR (PR is relevant to facts, not fantasy) 2. PR is the industry toward services in which the benefits the public are appreciated, not rewarding individuals as the top. 3. PR specialists have to go into practice in the public to search for programs and policies. Publics interests is the centre standards in which PR specialists have to select the policies and programs. 4. Because PR agents access to many kinds of public through mass of media, the public channel. The honesty of the channels need to be protected (PR experts never deceive the press) 5. Because PR professionals is a bridge of an organization and the public, they must be effective in communication. Transferring information between the parties until they reach understanding (PR specialists are probably people who check the information first) 6. To understand what the public express and to interact effectively, PR agents have to apply the social sciences - psychology, sociology, social psychology, public points, media research and semantics (Intuition is not enough) 7. According to many PR studies, PR agents must adapt to the work of others, relating to subjects including theory and other theoretical psychology, sociology, political science, economics and history (PR requires many different sciences) 8. PR specialists are required to explain the public before the problems become crises (PR experts have to warn and advise, so the public would not be surprised)

Case study : Identify the following activities and analyze them based on the above principles: 1. VG company would like to bring their products to the market a product of vegetable washing. It hired some prestigious newspapers post information of many cases poison of food caused by fresh vegetables. Until the public were confused, anxious it began to launch their products to the market. The products were seen as a wing for housewives.

PR PRINCIPLES
1. PR relates practice, not dishonesty. That the pre-determined programs allow set the priority of publics interests is the basic policies of the PR (PR is relevant to facts, not fantasy) 2. PR is the industry toward services in which the benefits the public are appreciated, not rewarding individuals as the top. 3. PR specialists have to go into practice in the public to search for programs and policies. Publics interests is the centre standards in which PR specialists have to select the policies and programs. 4. Because PR agents access to many kinds of public through mass of media, the public channel. The honesty of the channels need to be protected (PR experts never deceive the press) 5. Because PR professionals is a bridge of an organization and the public, they must be effective in communication. Transferring information between the parties until they reach understanding (PR specialists are probably people who check the information first) 6. To understand what the public express and to interact effectively, PR agents have to apply the social sciences - psychology, sociology, social psychology, public points, media research and semantics (Intuition is not enough) 7. According to many PR studies, PR agents must adapt to the work of others, relating to subjects including theory and other theoretical psychology, sociology, political science, economics and history (PR requires many different sciences) 8. PR specialists are required to explain the public before the problems become crises (PR experts have to warn and advise, so the public would not be surprised)

Case study : Identify the following activities and analyze them based on the above principles: 1. VG company would like to bring their products to the market a product of vegetable washing. It hired some prestigious newspapers post information of many cases poison of food caused by fresh vegetables. Until the public were confused, anxious it began to launch their products to the market. The products were seen as a wing for housewives.