Reinhold-Würth-University

Künzelsau
International Marketing Week 2009
Heilbronn Reinhold-
University Würth
University

1961 Founded as a school for
1989 Founded as second campus of

engineers Heilbronn University

1969 Introduction of business studies

30 Degree courses, Bachelors and
8 Degree Courses, Bachelors and

Masters in Masters in

Engineering / Technology
Engineering / Technology

Business Administration
Business Administration

Informatics

In 2008 approx. 4,500 full time
In 2008 approx. 1,300 full time
academic students academic students

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GENERAL CONDITIONS

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Date: 16 – 20 March 2009

Location: Reinhold-Würth-University in Künzelsau

Frankfurt

Mannheim
Heidelberg

Künzelsau
Nürnberg
Heilbronn
Strasbourg (F)

Karlsruhe
Stuttgart

Ulm München

Freiburg

Basel (CH)

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Target Group: 2nd year students of Business Administration and
Marketing

Number of participants: 5 students per partner university

8 German students

Theme: Concept for a Brand Day in cooperation with Mercedes-Benz

The one-week program consists of workshops, lectures,
excursions and social activities. The concepts developed
by groups of international students will be judged by a
jury and the best concept will be awarded a prize.

Price: 150 Euros per student (including accommodation, transport,

all meals as mentioned in the program, social activities)

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Accommodation: located in Schwäbisch Hall, 20 kilometers from Künzelsau

• students: Youth Hostel Schwäbisch Hall

• tutors: Hotel Scholl (recommended)

Transport: Daily Bus shuttle from Schwäbisch Hall to Künzelsau

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Theme

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Task: “Create a concept for a Brand Day in cooperation with Mercedes-
Benz China. Target group of such a Brand Day are (especially new)
employees of Daimler. They shall get acquainted with the core values of
the brands Mercedes-Benz, smart, AMG and Maybach. You can be as
creative as possible to get the new employees in touch with the core
values of Mercedes-Benz (Games, exhibitions, competitions, etc.). At the
end of the day the participants should be familiar with the brand values –
and they should have had a lot of fun as well.”

What we offer you…

•lectures on the topic by different guest tutors

(Alexandra Strassburger, Senior Product Manager Mercedes-Benz China,
Adolf Würth GmbH & Co. KG, Reinhold-Würth-University)
• Field trip to Stuttgart, visit of Mercedes-Benz facilities
• Prize for the winners
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What we expect…

• Pre-Assignment
In order to familiarize themselves with the topic, the students have to
write 3 pages about the car industry and the perception of the brand
values of Mercedes-Benz in his/her country (submission deadline: March
2009)

• Presentation
Each group has to present its final concept at the end of the week
(20 minutes per group)

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Program

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Sunday, 15th March 2009
All day until 18.00 Arrival
Monday, 16th March 2009

09.30 – 11.30 Official welcome, Get-to-know-each-other-game

11.30 – 12.00 University tour
12.00 – 13.00 Lunch
13.00 – 15.00 Briefing Mrs Strassburger (Mercedes-Benz China),
discussion pre-assignment
15.00 – 16.00 Lecture professor Reinhold Würth University
16.00 – 19.00 Brand Day Team Session
19.00 – 22.00 International Evening

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Tuesday, 17th March 2009
09.30 – 12.00 Brand Day Team Session
12.00 – 16.00 Visit of Mercedes-Benz facilities Stuttgart
16.00 –19.00 City Sightseeing in Stuttgart, spare time
19.00 Return back to SHA
Free Evening
Wednesday, 18th March 2009

09.30 – 12.00 Brand Day Team Session

12.00 – 13.00 Lunch
13.00 – 15.00 Lecture guest tutor Adolf Würth GmbH & Co.
15.00 – 18.00 Brand Day Team Session
18.00 – 19.00 Dinner
22.00 – 02.00 Student party

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Thursday, 19th March 2009
10.00 – 12.00 Brand Day Team Session
12.00 – 13.00 Lunch
13.00 – 17.00 Brand Day Team Session
17.30 – 20.30 Sport-Event (Human Table Soccer Tournament)
Free Evening

Friday, 20th March 2009

09.00 – 12.45 Presentations

12.45 – 13.30 Lunch
13.30 – 15.00 Prize giving ceremony
15.00 Departure

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Organisational Issues

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Registration

• An information sheet with all facts about arrival, accommodation,

transport, program, and a registration form will be sent to all
international coordinators until 30 November 2008

• All registration forms (students and tutor) must be submitted

before 01 February 2009

• Bank transfer of participation fee before 01 February 2009

• Contact persons: Mrs Dijkstra, Mrs Paschke

(Reinhold-Würth-Hochschule)

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CONTACT

Prof Dr Joachim Link

Business Administration and Marketing

Reinhold Würth University

Daimlerstraße 35
D-74653 Künzelsau
Germany

Tel: +49-(0)7940-1306-241
Fax: +49-(0)7940-1306-120
eMail: joachim.link@hs-heilbronn.de

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