1.

Shopping Mall :
A shopping mall, shopping Centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a security, food shop, wash room, parking area a modern, indoor version of the traditional marketplace. A shopping mall is a building or group of buildings that contains stores Shopping malls can be built in an enclosed or open-air format also. From early on, the design tended to be inward-facing, with malls following theories of how customers could best be enticed in a controlled environment. Similar, the concept of a mall having one or more "anchor" or "big box" stores was pioneered early, with individual stores or smaller-scale chain stores intended to benefit from the shoppers attracted by the big stores. In Bangladesh shopping mall built in 1955 named New Market but it took time to be popular.

Photo 1 : women are shopping in shopping mall.

2. History of Shopping Mall in Dhaka City :

The Grand Bazaar in Istanbul is an early shopping mall dating from the 15th century. In 1819, London opened a shopping center called the Burlington Arcade. Milan, Italy built a shopping center in the 1860s called the Galleria Vittorio Emanuele II. In the United States, people began moving to the suburbs during the 20th century. The Oxford Covered Market in Oxford, England opened in 1774 and still runs today. This trend of shopping mall flows to this Asian subcontinent in 1950s and this also flows to our country Bangladesh. The first shopping mall of our country is called New Market. New Market ( ) situated north of Azimpur, Dhaka. The constraction began in 1952 by C&B Dept. on 35 acres (140,000 s.m) of land during the period of Mr. Nurul Amin, the Chief Minister of East Pakistan. Market was completed in 1954. Mr. Nurul Amin was also active in establishing the first posh Hotel Shahbagh at Shahbagh area (now PG Hospital). This heralded the beginning of a new area of development towards modernizing Dhaka. Rickshaw ride or walking along the narrow lanes of old Dhaka for shopping was not a happy experience for families. Old Dhaka was too conservative, noisy and crowded. Ironically, Mr. Nurul Amins modernization project boomeranged as people talked against it. Some believed New Market and Shahbagh Hotel were made exclusively for Nurul Amins family. The rumor gave credence to common people, so much so that in the general election of 1954, Muslim League was routed in East Pakistan by the United Front of Huseyn Shaheed Suhrawardy, Sher-e-Bangla A. K. Fazlul Huq and Maulana Bhasani. Mr. Nurul Amin lost in election miserably against a less known student leader, losing the deposit money. Though New Market was not famous at that time but day by day it became famous because of all shopping facilities than other single shop. After 1997 shopping became easy & popular specially to women. In 2000 that trend got so much popularity that many shopping malls build in Dhaka city.

Photo 2 : Old New Market in 1980.

3. Fundamental Matters of Shopping Mall in

Dhaka City :
Approximately 80% people goes to shopping malls every day and most of the people goes to these shopping malls on occasion. In shopping malls people wants to get all necessary products in one stop which save time and also reduce our energy. It is very comfortable for people because a shopping mall provide many facilities for customer like air-condition, car parking place, near from residence, food, security etc. and these matters are now key word to build a new shopping mall. The fundamental matters of any shopping mall are written below

i. ii. iii. iv. v. vi. vii. viii. ix. x. xi. xii. xiii. xiv. xv. xvi. xvii. xviii.

Many types of product, Various category of every product, Security, Washroom, Cleanness, Sitting facility, Food facility, Air condition, Comfortable window shopping, Reasonable price of product, Fixed price, Car parking, Easy to reach, Kids zone (going to be fundamental matter) Escalator or lift, Perfect lighting, IPS or generator in case of electricity failure, Fire extinguishes system and fire exit.

These are fundament for a shopping mall in Dhaka city now-a-days. People are now in rush all the time, so they need these facilities to accelerate their shopping. These options can make shopping mall popular which works to increase selling rate.

4. List of Shopping Malls with Working Days:

All shopping malls of Dhaka city are open from 8.00am to 8.00pm for customers

Mirpur-1: Name of Shopping Mall

Capital Tower Mukti Plaza Mukti-Joddha Haque plaza Mazar Co-operative (Shomoboy) Shah Ali Shopping Complex Mukti-Joddha super market Fair Plaza Chhinnomul Shopping Complex Bagdad Shopping Complex Mukto Bangle Shopping Complex

Working day
Monday to Saturday Tuesday to Sunday Sunday to Saturday Monday to Saturday Tuesday to Sunday Sunday to Friday Sunday to Friday Sunday to Saturday Monday to Saturday Thursday to Tuesday

Closing day
Sunday Monday Not yet decided Sunday Monday Saturday Saturday No off day Sunday Wednesday

Mirpur-10: Name of Shopping Mall

Shah Ali Plaza Porbota Tower Shrewash Tower

Working day
Monday to Saturday Saturday to Thursday Sunday to Saturday

Closing day
Sunday Friday No off day

Kachukhet:
Name of Shopping Mall
All markets

Working day
Tuesday to Sunday,

Closing day
Monday

Panthopath:
Name of Shopping Mall Working day
4

Closing day

Bashundhara city

Wednesday to Monday

Tuesday (full) & Wednesday (Half)

New market:
Name of Shopping Mall
Gausia Market New Market Nilkhet Chadnichalk Bakushah Market

Working day
Wednesday to Monday Wednesday to Monday Wednesday to Monday Wednesday to Monday Tuesday to Sunday

Closing day
Tuesday Tuesday Tuesday Tuesday Monday(Half day)

Elephant road:
Name of Shopping Mall
Alpona Plaza Multi-Plan Pringong Plaza Elephantroad Mall

Working day
Wednesday to Monday Wednesday to Monday Wednesday to Monday Wednesday to Monday

Closing day
Tuesday Tuesday Tuesday Tuesday

Farmget:
Name of Shopping Mall
Farmview Super Market: Karwan bajar Karwan Bajar Market 2

Working day
Monday to Saturday Monday to Saturday Monday to Saturday

Closing day
Sunday Sunday Sunday

Jatrabari:
Name of Shopping Mall Working day
5

Closing day

Jatrabari Samad Super Market Jatrabari Taj Market

Sunday to Friday Tuesday to Sunday

Saturday Monday

Mouchak:
Name of Shopping Mall
Mouchak Market

Working day
Sunday to Friday

Closing day
Saturday

Dhanmondi:
Name of Shopping Mall
Rapa Plaza Dhanmondi Hookers Market Anam Rangs Simanto Square Orchard Plaza Capital Market Metro Prince Plaza Plaza A . R Sunrise Plaza Concord Super Mall Happy Archayed

Working day
Wednesday to Monday Wednesday to Monday Wednesday to Monday Wednesday to Monday Wednesday to Monday Wednesday to Monday Wednesday to Monday Wednesday to Monday Wednesday to Monday Wednesday to Monday Wednesday to Monday Wednesday to Monday

Closing day
Tuesday Tuesday Tuesday Tuesday Tuesday Tuesday Tuesday Tuesday Tuesday Tuesday Tuesday Tuesday

Hatir pull:
Name of Shopping Mall
Eastern Plaza Nahar Plaza Mutalib Plaza Eastern Mallika

Working day
Wednesday to Monday Wednesday to Monday Wednesday to Monday Wednesday to Monday

Closing day
Tuesday Tuesday Tuesday Tuesday

Baitul mukarram:
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Name of Shopping Mall

Baitul Mukarram Market Bongobondhu Jatio Stadium Market

Working day
Saturday to Thursday Saturday to Thursday

Closing day
Friday Friday

Polton:
Name of Shopping Mall
Polton Super Market City Heart Shopping Center

Working day
Saturday to Thursday Saturday to Thursday

Closing day
Friday Friday

Gulshan:
Name of Shopping Mall
Gulshan north super market Navana Shoopping Center Gulshan market 1 Gulshan market 2 Bonani market Pink City

Working day
Saturday to Thursday Saturday to Thursday Saturday to Thursday Saturday to Thursday Saturday to Thursday Saturday to Thursday

Closing day
Friday Friday Friday Friday Friday Friday

Moghbazar:
Name of Shopping Mall
Kornofule garden city Twin Tower Navana Baili Star

Working day
Monday to Saturday Monday to Saturday Monday to Saturday

Closing day
Sunday Sunday Sunday

Ramna:
Name of Shopping Mall Working day
7

Closing day

Ramna Bhadan

Saturday to Thursday

Friday

Malibagh:
Name of Shopping Mall
Mouchak Market

Working day
Sunday to Friday

Closing day
Saturday

Uttara:
Name of Shopping Mall
Rajluxmi Complex

Working day
Saturday to Thursday

Closing day
Friday

Others:
Name of Shopping Mall
Anarkoli Super Market Al-amain Super Market Rajlakhkhi Complex London Plaza Rajdhani Super Market Polwell Super Market Century Orchid Vishal Centre Esha Kha Shopping Complex Bijoynogor Market

Working day
Sunday to Friday Sunday to Friday Sunday to Friday Monday to Saturday Monday to Saturday Saturday to Thursday Saturday to Thursday Saturday to Thursday Saturday to Thursday Saturday to Thursday
8

Closing day
Saturday Saturday Saturday Sunday Sunday Friday Friday Friday Friday Friday

Landmark Shopping Center Zonaki Super Market Nahar Plaza Fulbaria City Super Market Municiple Hokers Market Aysha Shopping Complex AB Super Market Adorsho Hokers Market Kushol Centre

Saturday to Thursday Saturday to Thursday Saturday to Thursday Saturday to Thursday Saturday to Thursday Saturday to Thursday Saturday to Thursday Saturday to Thursday Saturday to Thursday

Friday Friday Friday Friday Friday Friday Friday Friday Friday

Mohammadpur:
Name of Shopping Mall
Krishi Market All Markats

Working day
Wednesday to Monday Wednesday to Monday

Closing day
Tuesday Tuesday

Graph # 1

Area Based Number of Shopping Malls in Dhaka City

Total Markat Nubmer

Others Uttara Mouchak Panthopath Ramna Malibag

Place In Dhaka

Kachukhet

Baitul Mukarram Polton Jatrabari Newmarket Farmgate Elephantroad Hatirpul Gulshan Mirpur 10 Mirpur 1 Dhanmondi 0 5 10 15 20 25

Market Number
Source : Primary

5. Shopping Mall In Dhaka City According to Socio Economic Class :

Day by day, the need for organized shopping mall is gaining importance in our expanding society. Now shopping mall along with the shopping facilities, simultaneously serve the civic,
10

cultural and social community needs; thus making significant contributions to the enrichment of the expanding society. But these shopping malls are divided by socio-economic class. Here are three descriptions about shopping malls in Dhaka city which are not only specifically represents these shopping malls but also represents all shopping malls of these categories. chart # 1

Socio-Economic Class division of Shopping Mall of Dhaka City Socio-Economic Class

High & HighMiddle Middle

Name of Shopping Mall

Gulshan north Super Market, Navana Shopping Center, Gulshan Market 1, Gulshan Market 2, Bonani Market, Pink City, Rapa Plaza, Anam Rangs, Metro, Simanto Square. Century orchid, Vishal Centre, London Plaza, Kornofule Garden city, Twin Tower, Navana Baili Star, Mouchak Market, Rajluxmi Complex, City Heart Shopping Cente, Eastern Plaza, Nahar Plaza, Mutalib Plaza, Eastern Mallika, Simanto Square, Orchard Plaza, Capital Market, Metro, Prince Plaza, Plaza A . R, Sunrise Plaza, Concord Super Mall, Happy Archayed, Rapa Plaza, Dhanmondi Hookers Market, Anam Rangs, Mouchak Market, Farmview Super Market, Alpona Plaza, Multi-Plan, Pringong Plaza, Elephantroad Mall, Rapa Plaza, Dhanmondi Hookers Market, Anam Rangs, Mouchak Market, Farmview Suer market, Alpona Plaza, Chadnichalk, Gausia Market, New Market, Nilkhet, Bashundhara City Shopping Mall, Fair plaza, Capital Tower, Mukti Plaza etc. Mukti-Joddha Haque plaza, Mazar Co-operative (Shomoboy), Shah Ali Shopping Complex, Mukti-Joddha super market, Shah Ali Plaza, Parbota Tower, Shrewash Tower, Chhinnomul Shopping Complex, Bagdad Shopping Complex, Nilkhet, Bakushah market, Karwan bajar, Karwan bajar market 2, Jatrabari Samad Super market, Jatrabari taj market, Baitul Mukarram Market, Bongobondhu Jatio Stadium Market, Polton Super Market, Mukto Bangle Shopping Complex, Ramna Bhadan, Rajdhani Super Market, Polwell Super Market, Anarkoli Super Market, Al-amain Super Market, Rajlakhkhi Complex, Esha Kha Shopping Complex, Bijoynogor Market, Landmark Shopping Center, Zonaki Super Market, Nahar Plaza, Fulbaria City Super Market, Municiple Hokers Market, Aysha Shopping Complex, AB Super Market, Adorsho Hokers Market, Rayerbazar Market, Kushol centre, Krishi Market etc.

Low

Source : Primary

Graph # 2 Socio-Economic Class of Dhaka City

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45 40 35 30 25 20 15 10 5 0 High & High-Middle Socio-Economic Class Middle Socio-Economic Class Low Socio-Economic Class

Source : http://bdallinfo.com/page.php?28

Graph # 3 Shopping Malls of Dhaka City According to Socio-Economic Class of Dhaka City

High & High-Middle Socio-Economic Class Middle Socio-Economic Class Low Socio-Economic Class

Source : http://www.discoverybangladesh.com/shopping_center_super_market.html

5.1

Pink City Shopping Mall

12

(High & High-Middle Socio-Economic Class)

Pink City Shopping Mall is one of the high socio-economic class shopping malls in Dhaka city. This mall is mainly for buying Indian things but also Bangladeshi items as well. It is one of the most renowned places of Dhaka city called Gulshan for shopping. It is truly one of the best and also most expensive places to shop. The items here range from Salwar kameez, tops, ladies t-shirt, designer outfits, cosmetics, jewelry, hand bag etc. for ladies; formal shirt & pant, regular gents outfit, t-shirt, trousers etc. for gents; children ware; home decoration etc. It is for sure one of the busiest and expensive malls in Dhaka city. This shopping mall is different from middle & low socio-economic class because of some reasons. Such as

Chart # 2 Qualities of High & High-Middle Socio-Economic Class Shopping Malls in Dhaka City

Qualities
Product Quality Air-Condition Products Price Bargaining Fixed Price Escalator or Lift Large Size Cleanness Many types in one product Security Washroom Food Comfortable Window Shopping Car Parking Hookers Kids Zone Perfect Lighting IPS or Generator in case

Low

Medium

High

Yes

No

Fire extinguishes system and fire exit Source : http://www.hottdhaka.com/hottspots/view.php?action=view&id=319

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5.2

Bosundhara City Shopping Mall:

(Middle Socio-Economic Class) Bashundhara City ( ) is a shopping mall located in Panthapath, Dhaka. This is a 21 stories tall building of which 8 are used for the mall, opened to the public on 6 August,2004. 25,000 people can visit the mall daily. The mall has space for 2,500 retail stores and a multiplex styled movie theater and top floor food court along with an indoor theme park. Bosundhara city shopping mall is one of the middle socio-economic class shopping malls in Dhaka city. The items here range from Salwar kameez, tops, ladis t-shirt, designer outfits, cosmetics, jewelry, hand bag etc for
ladies; formal shirt & pant, regular gents outfit, t-shirt, trousers etc. for gents; children ware; home decoration etc. This shopping mall is different from high & low socio-economic class because of some reasons. Such as

Chart # 3 Qualities of Middle Socio-Economic Class Shopping Malls in Dhaka City

Qualities

Low

Medium

High

Yes

No

Product Quality Air-Condition Products Price Bargaining Fixed Price Escalator or Lift Size Cleanness Many types in one product Security Washroom Food Comfortable Window Shopping Car Parking Kids Zone Hookers Perfect Lighting IPS or Generator in case Fire extinguishes system and fire exit Source : http://www.hottdhaka.com/hottspots/view.php?action=view&id=319
14

5.3

Rayerbazar Market:

(Low Socio-Economic Class) Dhaka is not only a city of luxury but also a city of poverty and low socio-economic people goes for shopping in such type of shopping malls which do not fulfill normal shopping malls requirements at all, such as security, washroom, IPS, Window Shopping etc. Even sometimes it can be in open air. Rayerbazr Market is one of the low socio-economic class shopping malls in Dhaka city. This shopping mall is different from high, high-middle & middle socio-economic class
because of some reasons. Such as

Chart # 4 Qualities of Low Socio-Economic Class Shopping Malls in Dhaka City

Qualities

Product Quality Air-Condition Products Price Bargaining Fixed Price Escalator or Lift Size Cleanness Many types in one product Security Washroom Food Comfortable Window Shopping Car Parking Kids Zone Hookers Perfect Lighting IPS or Generator in case Fire extinguishes system and fire exit Source : http://www.hottdhaka.com/hottspots/view.php?action=view&id=319

Low

Medium

High

Yes

No

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Actually these shopping malls are not worthy to call shopping mall and not equal to high & middle class shopping malls. But people go there and these are part of Dhaka city also. These shows the lower socio-economic part of Dhaka city.

6. Socio Economic Class of Shop Owners :

Shop owner is the head of any shop. They buy or hire shop for business in shopping mall. Socioeconomic class of shop owners depends on many things. Shop owners belong to every part of socio-economic class, such as i. ii. iii. Middle socio-economic class Low socio-economic class High-middle socio-economic class

Its not mandatory that shop owners must have to have ownership of shop, they can hire shop also. Owners socio-economic class has a deep effect over the shopping mall. Owners socioeconomic class makes his ability to own or hire a shop in low or middle or high socio-economic shopping mall which makes

i.

Low socio-economic class owners own shops in Low socio-economic class shopping malls. Most of the time these owners hold only one shop because of capital problem. Low socio-economic class owners work their own shop regularly. They do not have any assistance because their business is small and do not able to pay salary to employee. Middle socio-economic class owners own shops in middle socio-economic class shopping malls. Middle socio-economic class owner holds one shop usually but there is exception also. Somebody holds more than one shop. In Middle socio-economic class owners, they usually have an assistance to help them in daily work but they remain present in shopping mall every day.

ii.

iii.

High-middle socio-economic class owner is not more in numbers. Basically they are importer or wholesaler of products and retail selling to final customer is their side business most of the time. In case of High-middle socio-economic class owner, the situation is quite different. They have more than one employee to look after the daily works in shops and owners check the sales account book and cash account at last of daily sales.
16

7. Socio Economic Class of Shopkeepers :

Shopkeepers are essential part of shop and shopping mall. Shopkeeper is the person who shows product to customers, convince them about product, bargain in need, sells product and so many. In lower socio-economic class, owner plays the role of shopkeeper.

Most of the time they are employed by shop owner monthly. But in middle & high socioeconomic class shopkeeper is an important part in selling process, because owner keeps one or more shopkeepers in these levels. There is variety in shopkeepers also. Salary of shopkeeper varies which depending on shopping malls socio-economic class. High class socio-economic shopping malls shopkeepers are paid more salary than middle socio-economic class. It happens because high class socio-economic shopping malls shopkeepers do works all day long and post the sales account book and cash account at last of daily sales to the owner. On the other hand middle socio-economic class shopkeepers help shop owners all day and sometimes look after the shop if owner cannot be in shop, which is so rare. An experienced and skilled shopkeeper gets more salary than inexperienced and unskilled shopkeepers also.

In Bangladesh, all shopkeepers get monthly salary, daily snacks and tea from shop owners. Off day of shopping mall is their holiday. If any shopkeeper is seriously ill, he can be absent in work. But anyones absence without legal reason does not permitted by shop owner and he can cut salary per day. They also get a yearly bonus (half of total salary) in Eid occasion from shop owner.

The workers of the shopping malls as well as of shops are mainly from the lower level of the society. They take this job as their livelihood. In a shopping malls there are different types of sections, we can found different type of people of different socio economic people for different purpose. In some well-known shops, educated shopkeepers as well as students do this as their part time job.

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8.Reason of Too Many Shopping Malls In Dhaka City :

Dhaka is the capital of Bangladesh. Here people used to live in the most modern & urban life. People of Dhaka are wealthier than any other district of Bangladesh. These people have more purchase power than others. It is also an over populated city and the population is increasing day by day. So there are many reasons of having too many shopping malls in Dhaka city. Such as

The first reason of too many shopping malls in Dhaka city is, its wealthier population than any other district of Bangladesh who have more purchase power, Dhaka city is also an over populated city and this population needs shopping for daily life. So to make a lot of customers pleased, a lot of shopping malls are needed,

Shopping malls makes people aware about new product and new version of same product easily in Dhaka city, In Dhaka city window shopping is a common part of shopping and this mentally motivate people to purchase product though she or he does not have much need of the product,

People like to go shopping malls for time pass and now-a-days shopping malls are used as a place of entertainment. This helps shopkeepers to sell product,

These above causes answer the reasons of too many shopping malls in Dhaka city easily.

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9. Popular Shopping Malls of Dhaka city :

Every shopping mall wants that their shopping mall becomes popular to people. Popularity doesnt refer that the high selling rate. Because most of the people goes to shopping malls for their refreshment, passing time or do window shopping regularly and for shopping in occasion. 90% people come here only for time pass, window shopping or some other purpose. Only 10% person people come here for doing their shopping

Though there are so many Shopping Malls in Dhaka City, all Shopping Malls are not equally popular. Some popular shopping malls of Dhaka city are -

Some shopping malls are popular for verity & quality of product such as Pink City Shopping Mall, Bosundhara City Shoppinh Mall, Gausia market, New market, Bonani market, Navana Shoopping Center etc. Some are popular for movie theater & variety of food such as Bosundhara City Shoppinh Mall, Simanto Square etc.

Some are for reasonable price such as Mouchak Market, Eastern Plaza, Metro, Dhanmondi hookers market, Anam Rangs, Chadni chalk, Gausia market, New market, Pringong Plaza etc. The most famous shopping mall of Dhaka city is Basundhara City Shopping Mall now. Because it is a large shopping mall with some extra facilities like food, movie theater, disco which is a source of entertainment in busy urban life. People also come to these shopping malls because these shopping malls are clean, hygienic, well secured, comfortable, have clean washrooms, kids zone etc. like osundhora City Shoping Mall, Simanto Sqare, Anam Rangs, Rapa Plaza etc. Some shopping malls are popular because those shopping malls are near from some Schools, Colleges, and Universities. So when students get free time, they used to pass their free time at shopping malls. Some students of school and colleges bunk their classes

19

and pass their time here. Such as Bosundhora City Shoping Mall, Simanto Sqare, Anam Rangs, Rapa Plaza, Baily Tower, Orchard Point etc.

10. Less Popular Shopping Malls of Dhaka City :

Though there are many shopping malls in Dhaka city, all do not have same popularity. All shopping malls are same because they are selling product to customers. But their popularity varies which depends on fundamental matters of shopping mall. Some less popular shopping malls in Dhaka city are written below

Some shopping malls lost their popularity because of new & modern shopping mall, such as Estern Plaza, Motalam Tower, Estern Mollica etc.

Some shopping malls location is in odd location, so people do not feel interest to go there. Such as Capital Plaza, Plaza A. R, Sunrise Plaza, Concord Super Mall, Nahar Plaza, City Heart Shopping Center etc.

Some shopping malls are asking too much price of products, such as Gulshan north super market, Gulshan market 1, Gulshan market 2, Bonani market etc. These shopping malls are only for high socio-economic class. Most people of Dhaka city belong middle & low socio-economic class, so these shopping malls do not as popular as other reasonable priced shopping malls.

Sometimes people do not go shopping mall because of security problem, uncomforting circumstance, car parking, Air condition, Washroom, Cleanness, IPS & Fire extinguishes, window shopping etc. such as Mukto Bangle shopping complexBagdad Shopping Complex, Chhinnomul Shopping Complex, Mukti-Joddha super market, Shah Ali Shopping Complex, Mazar Co-operative (Shomoboy), Mukti Plaza, Shah Ali Plaza, Porbota Tower, Shrewash Tower etc.

20

11. Classification of Customers :

Dhaka is a city of shopping malls now. Customers are the most important and essential part of any shopping mall. All customers are not from same level. Classification of Customers depends on customers buying power. Different types of customers has different buying level, such as

11.1 Regular Customers, 11.2 Irregular Customers,

11.3 Window Shopping Customers.

11.1 Regular Customer Regular Customers are those people who go for shopping almost every week. Basically high socio-economic class people belong to this customer level because of their excess purchase power. Mainly ladies, young girls are main customer of regular level.

11.2 Irregular Customers Irregular customers are those who come for yearly or occasional shopping. Low & lower-middle socio-economic class people are this type of customer because of low purchase power. Old men and women also belong to irregular customers level.

11.3 Window Shopping Customers Most of the customers of shopping malls who go only for watching products or time pass are window shopping customers. Everyday almost 68% customers of total customers are window shopping customers. Young boys, girls, teenagers are this type of customers who just come for fun in shopping malls but not for shopping.
21

12. Advantages of Shopping Malls in Dhaka City:

Dhaka city is now full of shopping malls now-a-days. Shopping malls becomes an important part to our day to day life. We go to shopping mall for many reasons. Though all reasons are not beneficial but most of them are good for us. No matter what mall you visit, you get almost same advantages from shopping mall. There are so many advantages of shopping malls. Such as

Malls are one of the friendliest places. No matter what mall you visit, there is always a group of people walking around. A shopping mall is almost like an indoor park. We find everything needed at one stop. This is one of the great benefits of shopping at malls. Everything we need is more than likely in the mall. Some people don't like to go out because it may be too hot, rainy, or cold. In the mall, the temperature is controlled to the right temperature. People may forget all about the weather once they enter inside.

Parking is one of the major irritations for people who go into the city to shop. Shopping at malls eliminates this problem, because parking is provided either free of charge or for a nominal fee. The food court is very beneficial to mall shoppers. While shopping if anyone gets hungry, the food court is right inside.

A certain promotion, sale, or giveaway is being offered, the companies know that the mall is the best place to target people. You'd be surprised at how many offers are present in the mall. One day you might get lucky or discover a unique product.
22

Just because we go to the mall does not mean we have to buy something. We could just hang out with our friends or whomever we may be with. We could just check out the latest fashion and all the free benefits of shopping at malls. It is hard to go out to the mall and not find anything we like. Even if we do not buy anything the same day, we will eventually buy something that excites us. Its beneficial to find something that we like so much. Exercise is always a plus. While we shop, we can get our exercise going on too. Most malls are large enough to get at least a 30-minute workout.

If you ever get tired of standing, there are always benches nearby. Most people never get tired of shopping, but it is always nice to know that we can stop and take a rest if we want to.

Visiting a shopping mall is advantageous because of the numerous stores housed in one complex. Groceries, clothes, shoes, reading material, food courts, cinemas and entertainment arcades are available in one place. It is possible to spend an entire day out at the mall, shopping, eating, taking in a movie or playing games. Malls make great meeting places for friends to catch up over coffee at a caf or a meal at the food court. Families get to do their weekly shopping, pick up odds and ends and keep the kids entertained at the mall.

23

13. Bad Effect Shopping Malls in Dhaka City:

Everything has some bad effects though it has a lot of advantages. Shopping malls also have some bad effects in real circumstances. But shopping malls are now a part of our society. Bad effects of shopping malls are given below One of the major disadvantages of shopping malls is their inconveniences. These include excessive crowding, especially on weekends and holidays. Sometimes it seems that everyone has the same idea---to congregate at the mall. Crowded aisles and stores make shopping very difficult; people often end up forgetting items they needed to buy. Parking can also be a problem when the mall is very crowded. That situation people has to go back home or park the car on road side. Shopping Malls are a Drain on Resources Shopping malls incorporates a large number of products and services inside them. It is not always easy to go to a shopping mall and exit with only what you came to purchase. The temptation to browse is always present, and browsing often leads to buying things that are not needed. Keeping to a monthly budget becomes increasingly difficult every time you visit the mall. Sometimes customers face security problem in shopping malls. Pickpocket is a common problem of low socio-economic class shopping malls. Now Dhaka becomes a city of shopping malls. Shopping malls are here & there on the road and this creates a deep effect on young generations. They can see many new products and ask for that to their parents though their parents are not those much well-off to buy those. These effects on family bonding. Now shopping malls are everywhere which helps to pass leisure without spending money. But students become used to shopping malls, so they spend more time in shopping malls with friends and waste study time.

24

These above bad effects of shopping malls are really harmful to our society and new generation. But it can be reduced by taking proper steps to rescue our society and new generation.

14. Conclusion :

Shopping malls are those places where people go for one stop shopping. In day to day busy life shopping malls become a part of it and shoppers can easily get what they want. In other words, these are places where people can go to be comfortable to find everything they need, to do everything they want. Here it is not mandatory to buy at least one thing for shoppers. A person can go to shopping mall for shopping or time pass or for enjoying movie or only for window shopping. Shopping malls makes us informed about new trend, technology, features of products. People can make themselves refresh also. Dhaka is an over populated city where entertaining or amusement centers are not sufficient and as a result people use these shopping malls for entertainment also. Though shopping malls have some disadvantages but the amount of advantages is more than those. These shopping malls are part and parcel of present Dhaka city of 21st century. We, the city dwellers cannot think a single week without shopping because it is not only a source of shopping for us, but also a way to refresh & enjoyment in busy life.

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15. Bibliography :
1. http://www.trueknowledge.com/q/population_of_dhaka_2010 2. http://www.citypopulation.de/Bangladesh-Dhaka.html

3. http://www.dhakacitymap.com/ 4. http://bdallinfo.com/page.php?28

5. http://www.tripadvisor.com/Attraction_Review-g293936-d547455-Reviews-New_MarketDhaka_City_Dhaka.html 6. http://www.tripadvisor.com/Travel-g293936-d547455/DhakaCity:Bangladesh:New.Market.html

7. http://www.discoverybangladesh.com/shopping_center_super_market.html 8. http://bangladesh.jantareview.com/Dhaka/Gulshan/biz_171702/Pink-City

9. http://www.hottdhaka.com/hottspots/view.php?action=view&id=319 10. http://en.wikipedia.org/wiki/Bashundhara_City

11. http://www.dhakacity.org/Page/About/Link_1/2/List_id_1/22/Subid_1/38/Dhaka_as_the_P rovincial_Capital_of_East_Pakistan 12. http://en.wikipedia.org/wiki/Dhaka

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