SAMPLE SDN BHD

ASIAN BUSINESS PLAN

APPLICATION FOR MSC STATUS

SUBMISSION 21 July 20XX

Strictly Private & Confidential

SAMPLE SDN BHD ASIAN BUSINESS PLAN 1. Introduction to the SAMPLE Group

The SAMPLE Group is an international developer and publisher of business management software. It is the market leader in the Australian market for small business accounting software and has four international offices in the USA, Canada, the United Kingdom and New Zealand. In all, SAMPLE products are distributed in 11 countries and are used by over 400,000 registered customers worldwide. SAMPLE s mission is to be the leading provider of management solutions and services that help customers make the most of their business. Its goal is to increase customers efficiency and profitability by making business processes easier. The SAMPLE Group service philosophy embodies integrity, ethics, innovation, product knowledge, teamwork, fun and a true customer focus, as well as a commitment to the maintenance of quality standards in product development, service delivery and internal processes. The SAMPLE Group has won numerous accolades from industry and governments around the world for its products. SAMPLE products have revolutionized the way businesses perceive accounting and business management software. They include accounting, payroll, asset management and retail management software and are successful in their markets due to their power, their flexibility, their ease of use and affordable prices. Although, historically, the Groups customers have been small businesses, it has also released products to target medium-sized businesses employing up to 500 people. The SAMPLE Group places considerable emphasis on customer service and satisfaction. The Group has been an exemplary business model for its customers, in striving for constant product and process improvement, backed by an outstanding technical support program. The SAMPLE Group seeks to incorporate the latest technology available into its products and services where such technology can make a contribution to achieving the above mentioned goal and mission of the SAMPLE Group. SAMPLE products are distributed through a variety of channels in Australia and overseas as the SAMPLE Group recognises that each market is distinct and requires its own distribution method. Entry level SAMPLE products are often sold through various retail chains while the more sophisticated (and higher priced) products are sold through an extensive network of Certified Consultants (CCs) and members of the SAMPLE Public Accountants Club (PAC). PAC members and CCs provide the SAMPLE software as part of a complete solution which may also include hardware, advice and training. CCs are independent business consultants who have passed SAMPLE Group sponsored accreditation testing and many are also members of the public accounting profession in their country. As the SAMPLE Group has grown, the SAMPLE range of products and services has expanded to include software systems specifically designed for professional accountants in public practice through a new division, SAMPLE Practice Systems. To this end two key acquisitions were made. The first, in 1997, was of Teletax Systems, Australia's leading provider of tax preparation software. In November 1999 the company acquired CA-Systems, New Zealand's leading provider of practice management software. These combined businesses, which were integrated to create SAMPLE Practice Systems in 1999, is dedicated to servicing the needs of accountants in public practice. SAMPLE s business customers are likely to be clients, or potential clients, of an accounting practice. The product, Accountants Office, is designed with a seamless link to

SAMPLE business management software to make the relationship between accountants and their clients as efficient and productive as possible. Early in 1999 the Group reorganised its operations under a new holding company, SAMPLE Limited (SAMPLE ), and listed on the Australian Stock Exchange in July 1999 (ASX code: MYO). One of the reasons behind floating the Company was to give existing SAMPLE customers and employees the opportunity to share in the companys growth. In addition, the public float also allowed the company to accelerate product development, expand the Group's business in various markets in Australia and overseas and provide for continued growth. The market capitalization of the SAMPLE Group as at 30 June 2000 was approximately A$1.3 billion which places it easily within Australias top 100 publicly listed companies by market capitalisation. As at 30 June 2000 the SAMPLE Group employed over 400 people around the world. Further details on the SAMPLE Group (including its historical financial results) are included in Prospectus issued in conjunction with SAMPLE s initial public offering in May 1999 and the SAMPLE Annual Report for the year ended 31 December 1999, both of which are attached to this document. The SAMPLE Group has an excellent management team, combining people who have been with the company from its establishment with those from diverse backgrounds in order to help drive the companys future growth in new markets. Appendix I sets out the details of the board members of SAMPLE Limited, outlining their roles within the SAMPLE Group and their respective backgrounds. 2. Introduction to SAMPLE Sdn Bhd

Having achieved the status as market leader in Australia, SAMPLE believes Asia will be a key driver for the Groups future growth. As outlined at 6 below, the potential growth of the SAMPLE business in the Asian markets means that the establishment of an operational, product development and support headquarters in this region is of paramount importance to SAMPLE . Accordingly, SAMPLE has conducted a review of potential Asian countries providing the appropriate environment in which SAMPLE can establish its Asian hub. In particular, SAMPLE investigated the government initiated information technology (IT) strategies of five key countries Malaysia, Singapore, Hong Kong, the Philippines and India. The goal of Malaysias Multimedia Super Corridor is to become the hub of world class IT research and development. Singapore hopes to become the regional and global information infrastructure centre through Infocomm 21. Hong Kongs Digital 21 emphasises the importance of IT in the community and into the 21st century. For the Philippines, the goal of IT 21 is to become a Knowledge centre in Asia. Finally, India hopes to become an IT Super Power by the year 2008 and is promoting a number of initiatives to create an attractive investment environment to progress this objective. Following this review and subject to it receiving full status as an Multimedia Super Corridor (MSC) company by the Multimedia Development Corporation (MDC), SAMPLE has concluded that Malaysia presents an attractive environment for it to conduct its proposed activities and notes that the MDC shared many of its Asian objectives. SAMPLE has recently incorporated a new Malaysian subsidiary named SAMPLE (Malaysia) Sdn Bhd (SAMPLE Malaysia) as a wholly owned subsidiary of SAMPLE . It is currently intended that SAMPLE Malaysia will be the specific company in the SAMPLE Group through which the Malaysian business described in this business plan will be conducted upon it receiving MSC status (although, as discussed below, the timing and specific details of such plans will require further, on-going research).] SAMPLE Malaysia is also the registered proprietor in Malaysia of the domain name myob.com.my and intends establishing a specific web site for Malaysia. The web site will

contain product information, support and services information specific for the Malaysian market as well as accessing general information on the SAMPLE Group from existing web sites in place in other jurisdictions. In addition, a number of Malaysian trademark applications for SAMPLE have been lodged and there have been no objections regarding any of these applications to date. Appendix II sets out details of the board members of SAMPLE Malaysia, outlining their roles and their respective backgrounds. As outlined further at section 4 below, it is intended that SAMPLE Malaysia will become SAMPLE s regional head office in Asia, effectively overseeing its operations in the region. SAMPLE Malaysia will be required to undertake a key role in SAMPLE s Asian product development plans and will be the regional hub of SAMPLE s customer support in Asia. This product development group will also collaborate with SAMPLE s other product development teams on global issues. SAMPLE Malaysia will have direct contractual distributors appointed by it in a number of countries across Asia (such as Indonesia, Sri Lanka and the Philippines) in order to grow the business in the region. SAMPLE Malaysia will monitor such arrangements over time to ensure the optimum method of growing the Asian business is being utilized and whether it should move to a direct corporate office in those countries or continue using third party contractors. Appendix III sets out the current SAMPLE Group Structure Chart showing SAMPLE Malaysia in bold. 3. Product Development Plan

SAMPLE has an outstanding reputation for developing high quality products that are easy to use. Indeed, the continued success of SAMPLE products in the marketplace is reflected in an ongoing record for awards and commendations. Indeed, the recent findings of PCWeek Asia's Annual Readers Choice of Products (PCWeek Asia April 22- May 7 2000 edition) confirm SAMPLE s existing popularity (see comments at 7 below). The SAMPLE Group is continually developing its products through its development teams in four locations - Melbourne, Australia; Christchurch, New Zealand; Rockaway, New Jersey in the USA and Bracknell in the United Kingdom. While the London based team has traditionally focused on localisation of products for the domestic market, the US, New Zealand and Australian teams are made up of over 90 dedicated personnel (including product designers, developers, testers, graphic designers and technical writers) covering both local and global product development. Product development activities range from adapting existing products to different markets and updating features to the current product range (in accordance with external influences such as taxation legislation as well as technological advances) through to developing brand new products following extensive market research. Product development is also a constantly evolving process ranging from analysis of feedback from existing end users through to rigorous quality assurance and testing before release. As SAMPLE expands into Asian markets, additional resources are required to facilitate quicker delivery of a greater number of product releases. Accordingly, SAMPLE now plans to establish its own product development team in Malaysia to: co-ordinate SAMPLE s specific product development needs in Asia such projects would include the tailoring of SAMPLE s existing product range (and all subsequent updates) for each Asian country into which such products will be distributed. In addition, this role would also include the development of new products tailored for the Asian market, such as the development of a number of the new initiatives outlines at 4 below ; and

work with its existing development teams on SAMPLE Group projects due to the availability of skilled developers in Malaysia and a favourable investment environment, SAMPLE intends having its Malaysian development team integrated into the SAMPLE Group development team to work on international development projects. While the Malaysian team will work on discrete projects (such as the development of product encryption locks to prevent product piracy), its most significant role will be in becoming part of the global product development team, developing products for the entire SAMPLE Group. The SAMPLE Group is committed to leading edge technology development and recently formed its own 6-person global development team called Technology Advance. The role of this team is to implement new technologies and investigate industry trends that might contribute to the improvement of existing products. The product development team in Malaysia would play a key role in assisting SAMPLE in gauging what products should be developed for the various Asian markets and how to prioritize such development activities across the Group. The SAMPLE Product Development team consists of four main groups. Although some pieces of each group are currently present in SAMPLE-DIST Computer Services Sdn Bhd (SAMPLEDIST ) and would transfer to SAMPLE Malaysia at the time of acquisition (see comments at 9 below), continued development and growth of the product development team would be a high priority over the coming months and years. Specifically, the composition of the individual groups are made up of the following: 1. Design and Specification. More than any other, this group converts vision into reality. Taking suggestions for new product features or enhancements to existing features, this group prepares specification documents that serve as the basis of all other groups through the development life cycle. Listed in a specification are such items as screen composition, feature behaviour, limits on data entry, screen navigation and even modification of the underlying data structure. Design and Specification is also responsible for usability testing. It is the ultimate goal to establish a usability test schedule with regularly scheduled focus groups and feedback sessions. To completely understand the use and requirements of local markets it is essential that this capacity be developed. Requirement for individuals joining the Design and Specification group are attention to detail, an understanding of accounting principles and a keen sense of user interface concepts. 2. Technical Communications. Tasked with online help and printed documentation, this group is also branching into the web medium in an effort to bolster the concept of SAMPLE as a service organisation. The SAMPLE Group currently has an initiative underway to move its help systems to the web. This will ensure that if needs be, the latest help or advice is literally only a click away. The web help initiative is envisioned to be rich in multimedia content. It will be necessary to re-purpose this content for the local markets. To provide value in Technical Communications, individuals must possess excellent written communication skills. They must also be familiar with industry standard tools such as RoboHelp, FrameMaker and web composition/editing tools such as Flash and DreamWeaver. 3. Quality Assurance (QA). QA ensures product quality meets the high standards set and maintained by SAMPLE . Recent initiatives into test automation provide yet another area where SAMPLE is using technology to both offer growth opportunity to individuals and improve the delivery and quality of its products. The QA group brings a very structured approach to the test process. A test plan is written for each product. Highlights of the plan include the suite of tests to be run on a product and the

risks associated if a failure where to occur in various parts of the system. This view allows resources to be properly balanced and allocated through the alpha and beta cycles associated with each version release. Individuals who have proven successful in quality assurance have a very high attention to detail. In addition, the automation initiative requires a background in programming, specifically in the area of Visual Basic or familiarity with the Rational series of test tools. In order for an individual to make a positive contribution, it would be necessary for them to have a strong working knowledge of C and/or C++, experience with Java and a familiarity with relational databases. 4. Engineering. The engineering team produces products that run on both the Windows and Macintosh operating systems utilising the latest available tools. All work is documented both internally and externally and a series of standards are in place and adhered to. In order for an individual to make a positive contribution, it would be necessary. For them to have a strong working knowledge of C and/or C++, experience with Java and a familiarity with relational databases. It is expected that SAMPLE Malaysia would adopt the above categorisation and look to grow all four limbs of the development function together. The SAMPLE Group develops software products for both the Microsoft Windows and Apple Mac OS platforms utilising the latest available tools. All work is documented both internally and externally and a series of standards are in place and adhered to. While traditionally the largest numbers of product sales experienced by the company has been for the Microsoft Windows platform, the SAMPLE Group is the only significant business world-wide to continue to produce products for Mac OS. Accordingly, the SAMPLE Group is well placed to grow this part of its business with the recent resurgence in popularity of the range of Apple computers. The Group is also working on the implementation of further web-based methods of both delivering its products to customers and in providing customer support and these will become additional projects for its development teams over time. Appendix IV sets out details of the breakdown of the proposed development expenditure extracted from the financial projections 4. Development Milestones

As mentioned above, SAMPLE Malaysia would undertake a significant role in the Groups worldwide product development activities. Set out below is a broad outline of a number of product development projects that are currently proposed for SAMPLE Malaysia. The projects outlined below are based on what is currently known about the markets in which SAMPLE Malaysia intends to expand into and the demand for various products and services in those markets (based on SAMPLE s market research summarised at 6 and 7 below). There will inevitably be certain factors operating in each market that will influence both the types of products offered and the timing of their release the information presented below represents a broad outline of some of SAMPLE Malaysias proposed plans. However, it needs to be borne in mind that these plans are constantly monitored as part of the Groups ongoing business planning and need to be evaluated and prioritised with other global development projects at any point in time. It is also important to note that the development plans assume that there will be no shortage of sufficiently experienced software developers and that such personnel will be able to be engaged by SAMPLE Malaysia when planned.

SAMPLE has previously given SeaSoft the task of porting the SAMPLE Accounting Microsoft Windows code from 16-bit to 32-bit. The primary reasons for this task were to improve the processing speed of the SAMPLE Accounting software and to be in a position to take better advantage of improvements in technology. This task involved substantial changes throughout the SAMPLE Accounting code and required extensive knowledge of C++ and the SAMPLE Accounting program. This task took three developers more than one year to complete and included the work of some SAMPLE development staff in an advisory role to the project. This task has been completed and the resulting 32-bit code will form the foundation of the next generation of SAMPLE Accounting products being prepared for release around the world. In part, the success of this project in the past has given the SAMPLE Group the confidence it needs to now undertake to grow the product development function in Malaysia. Specific development initiatives that will be predominately managed by SAMPLE Malaysia will build on the work of SeaSoft to date. A broad outline of a number of product development projects that are currently proposed for SAMPLE Malaysia include: (i) Improved Registration System

SAMPLE has given SAMPLE-DIST the task of coming up with an improved Registration system for SAMPLE products. These changes will involve improvements to stop software piracy and improved tracking of SAMPLE customers for sales and support purposes. Any modifications to the Registration system needs to be flexible enough to handle the varying degrees of copy protection needed in the different SAMPLE markets.. Issues affecting development of an improved Registration system have been reviewed and an initial proposal of changes to be made has been developed. SAMPLE is currently implementing a standard Customer Relationship System worldwide in all of its offices. Registration is an integral part of this system. Once the new Customer Relationship System is in place in all SAMPLE offices, the proposed changes to the Registration System will be reviewed and implemented worldwide. Development Effort Further analysis of the Registration System and the needs of each country where SAMPLE is located needs to be done after the new Customer Relationship System is in place. This needs to be a coordinated effort between the development team at SAMPLE Malaysia and the SAMPLE development personnel responsible for the Customer Relationship System. Once a decision has been made on how to proceed with the new Registration System two months of effort may be needed to complete these improvements and then another coordinated effort to put the new Registration System in place world-wide. Programmers to be part of this development team must have excellent C++ and Oracle skills as well as a good knowledge of copy protection and encryption issues. There will also be a need for effective project management and an understanding of the SAMPLE registration process to coordinate the necessary changes to SAMPLE s Customer Relationship System and databases. (ii) Double-byte

SAMPLE is currently embarking on a project to make changes to the SAMPLE code so that it will properly handle double-byte characters (such as Chinese, Japanese, Arabic and Hindi). SAMPLE s current target is to have a double-byte version of the SAMPLE code by the end of 2000. This version will match the features of the most recent version of the SAMPLE products other than being double-byte enabled. The language translation, market research and channel building activities needed to sell non-English versions of SAMPLE products would be handled by additional personnel (see below).

Besides the benefit of putting SAMPLE in a position to be able to translate its software into virtually any other language to sell SAMPLE products around the world, this project will provide gains for the existing English versions. The Unicode standard of representing characters to the computer is the standard used by Microsoft in its Windows NT, Windows 2000 and many other products. This double-byte project will allow the SAMPLE Accounting software to use Unicode that will improve the performance of the software when running on Windows NT or Windows 2000. Some of the changes necessary for the double-byte project will also make it easier for the SAMPLE developers to make future code changes for handling text manipulation. The SAMPLE development staff around the world will need to be trained to understand the work performed by the development staff in Malaysia for this project so that the double-byte code can be maintained. Development Effort It is envisaged that this project will require at least an additional 7 months of work for two programmers plus full-time project management. There will also be additional ongoing work needed to maintain double-byte awareness of future SAMPLE code. Experienced programmers will be needed for this project and must have a good working knowledge of a number of languages such as the C and C++ programming languages. In addition, the development team for this project must be able to handle some of the differences between programming for Windows and programming for Macintosh and must also be capable of performing testing of double-byte characters in the SAMPLE program. (iii) Translation into new Languages SAMPLE Malaysia intends to produce different language versions of SAMPLE products. Each new language version would require a thorough testing and analysis by one SAMPLE product specialist, one programmer together with a language expert in the target language, plus project management. This is to ensure clear and concise diction in the target language as well as maintaining the quality expected of SAMPLE products. For example, a given written Chinese phrase for the Hong Kong market may not be appropriate or suitable in context when used in Taiwan or Singapore. Malaysia, in its unique geographical location and multi-lingual society provides a ready pool of not only Chinese linguist but also Arabic, Malay and Hindi linguists. The changes to the code and experience gained would also adeptly position the team to manage translation initiatives in other markets such as the European market. Development Effort At least 6 months of work for the project manager (plus outsourcing of translation) will be required for the first translation. It is envisaged that at least 3 months of work will be required for each subsequent translation in to a new language although actual development time will vary depending on the particular language being used for translation. Tight quality control and thorough testing is required to ensure the interactive messages do not appear unreadable in the target language. Translation project manager should have previous experience with translation work and computer aided translation tools. The programmers will also need to have a working knowledge of how to produce and manipulate resource files. (iv) Features and Products for the Non English speaking market

The traditional markets for SAMPLE can sometimes place higher importance on some features that are not important in other SAMPLE markets. In addition, there are some country specific requirements that software must meet in order to comply with governmental or regulatory requirements. It will be necessary for SAMPLE Malaysia to develop these features in conjunction with its ongoing market research. SAMPLE Malaysia will obviously need to plan

how to balance managing it role as part of the global product development team and meeting the specific development needs of the market of focus. As discussed above, the SAMPLE Malaysian product development group will be a Global resource just as all the other development groups are global resources. What this means is that the priority given to a particular task at any point in time can be influenced more by global needs and less by the needs of a particular location. The global project list is constantly reviewed and monitored in light of market influences around the world, meaning that there will inevitably be additions and deletions to the list over time. The Global Product Development Team ( Technology Advance) will have the ongoing task of enhancing the SAMPLE product features as mentioned above, this 6-person global development team has the task of implementing new technologies and investigating industry trends that might contribute to the improvement of existing products. By way of illustration only, listed below are sampling of some of the requests through SAMPLE s customer surveys and competitive product analysis. These are merely examples of particular features that are not in demand by SAMPLE s traditional customers but may well need to be features incorporated into products developed in new markets. Official receipt This is a feature where paper trail is an important and integral part of the accounting practice. In many of SAMPLE s traditional markets, paper trail has not been an important feature. However, through an initial market survey, paper trail in the form of Official receipt is mandatory in certain market segments as well as certain country specific accounting practice. Inventory detailing and zoom feature Consistent with calls for tighter inventory cost controls are request for inventory detailing, allowing for zooming to lower level details when required. There are accounting practices that require more detail than is currently available within the current version of SAMPLE . Audit Trail This is a very general requirement for certain SAMPLE customers maintaining a higher security and control over their data and requiring accountability of who accessed what and when. In general, data security is not an issue for a small company, but a larger organisation would find this an issue. FIFO/LIFO First-in-first-out and Last-in-first-out are generally accepted accounting methods for valuation in inventory control. However, it is surprising to note that this method of inventory control is generally not used in SAMPLE s traditional markets. SAMPLE Malaysia will be embarking on enhancing SAMPLE to cater for this feature. Change address fields and lengthen other data fields Although requested by Asian SAMPLE users, this enhancement is by no means restricted to use in Asia only. The lengthening of these data fields would cater for certain countries where the standard SAMPLE address and data fields are insufficient. Multiple warehouses This is an enhancement request from small businesses that practise centralised inventory control with multiple off-site warehouse storage. An enhancement to include a multiple warehouse feature would allow the small business operator to maintain close control of their inventory at various locations without having to maintain a complete set of accounts. In addition to the above illustrations of specific features, SAMPLE will also consider appropriate opportunities to use its experience in sales tax and multi-currency accounting to create an expanded product line in a number of new countries, including Asia. Once again, any specific

plans are a matter that needs to be balanced with the global list of product development projects and prioritised by the Technology Advance team. Some initiatives could include items such as devising payroll systems to create a fully integrated payroll solution for Asia (as SAMPLE-DIST already has experience in developing payroll software for Malaysia and Sri Lanka). SAMPLE s market research and experience in other markets (such as the UK) has indicated that the addition of payroll to basic accounting functions in the same product would give SAMPLE Malaysia a tremendous competitive advantage and be of enormous benefit to end users. However, further market research and consideration in the light of other global product development plans would be needed before a definitive timetable would be set for any specific projects. Development Effort Individual country requirements vary and need further research to determine market importance and development effort involved. Programmers forming part of this product development team will need to have a strong knowledge of C++ and the ability to learn quickly because each programmer will need a good working knowledge of the whole SAMPLE code before they can be very productive. Accordingly, there will need to be training for all team members on the SAMPLE code as necessary in order to get programmers up to speed. However, further research would be required to finalise the staffing requirements for such work as the development effort required will vary depending on the features that are needed in each particular market (v) Accounting Practice Software

With the creation of SAMPLE Practice Systems, SAMPLE now has the total accounting solution. This innovative software is tailored to meet the needs of practicing accountants. The product, Accountants Office, has been designed to grow with accounting practices and industry changes. It is a fully integrated 32-bit windows system that has the power to adapt to changes in legislation and market trends. It contains Client Database, General Ledger, Time Cost, Debtors, Fixed Assets and Practice Management modules. SAMPLE Malaysia intends conducting further research of Asian accounting practices on a country to country basis to determine the potential markets for Accountants Office and then embark on the country specific changes before the product roll-out for that country. (vi) E-commerce and Encryption projects Global technological developments and the emergence of the internet have highlighted the significance of e-commerce and e-business in both the current and future business environment. Over time, it is expected that SAMPLE will need to prepare the SAMPLE range of products to be E-enabled to keep abreast with the latest development in the industry. In addition, the development of appropriate soft lock security solutions for the range of SAMPLE products may be a future area for the Malaysian development team to work on. However, both of the above items are merely possible projects for SAMPLE Malaysia at this stage and further research (including drawing from experiences in other markets)will dictate whether these would be appropriate development projects to be worked on in the future and when they would take place. 5. Value of the Proposed Product Development Plan

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SAMPLE Malaysia will make a significant contribution to the MSCs stated objectives for the Malaysian technology industry. This contribution ranges from the benefits to, and advancement of, the local staff employed by the Group through to the valuable business tools provided to emerging small and medium enterprises (SMEs) across the whole of Asia. Some specific areas where SAMPLE will make a valuable contribution include: Pioneering new technology and software applications as broadly outlined above, considerable product development activities for the SAMPLE Group will take place within the MSC. In addition to the extensive development of product software, it is also envisaged that SAMPLE s software relating to the service side of the business will be introduced and further developed. The software relating to SAMPLE Malaysias services would include SAMPLE s internal customer relationship management software and its proprietary customer registration database (the Customer Relationship System) that has been developed inhouse. The Customer Relationship System would be used to record orders, control shipping, register products, manage support subscriptions and monitor the Companys dealings with customers across the Asian markets. The Customer Relationship System forms part of implementing SAMPLE s leading edge customer support services and would be further developed over time to specifically tailor for the Asian markets. Over time, the SAMPLE Group is committed to undertaking further investment in new information technology as a way of reducing costs across the Group. By way of illustration, approximately 40% of new Australian customers registered their products over the internet in April 2000, providing better service to those customers while reducing the companys internal costs. SAMPLE will continue to give priority to using electronic commerce to reduce costs, improve our service delivery, and ultimately to deliver new products and services via the world wide web. These developments will be rolled out into SAMPLE s Asian operations. Product Development for the Asian region employing local talent from Malaysias skilled pool of IT professionals is a major incentive for SAMPLE to establish a significant product development team in the country. The SAMPLE Group sees enormous benefits in centralising it regional product development team in the one location (both from a management perspective and in the interests of creating an effective team development who can share research and development knowledge) rather than spreading this function across different locations in Asia. The current MDC initiatives make locating the Asian team in Malaysia an attractive value proposition and this remains the first preference of the SAMPLE Group. In addition to SAMPLE Malaysia conducting the SAMPLE Groups product development function for the whole of the Asian region, the company will also conduct further development work for the SAMPLE Group as a whole and become an effective resource in the world-wide development team. Establishment of Regional Headquarters in Cyberjaya consistent with the MDCs objectives of creating an established technology centre in the MSC, SAMPLE Malaysia is prepared to physically locate its operations in Cyberjaya. Section 12 below outlines SAMPLE Malaysias specific plans regarding its Asian Regional Headquarters to be established in Cyberjaya. Development of international Product Support Centre practices a key factor in the success of the SAMPLE business worldwide has been the delivery of professional, costeffective support services. Appendix V sets out a full description of the specific proposals relating to the establishment of the SAMPLE Malaysia Support Centre. The SAMPLE Group has for a long time fully appreciated that any business relating to the sale of technology products requires significant support services in order to be successful. Accordingly, the SAMPLE Group has made a considerable investment over a number of years in developing its Customer Relationship System as a vital tool in ensuring the highest

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customer service levels. The Customer Relationship System developed by SAMPLE allows for the smooth management of every facet of the companys relationship with its customers and is also a valuable management tool as the database allows for a dealings with customers to be tailored to their specific needs and interests. The Customer Relationship System will be of enormous value to SAMPLE Malaysia and will be specifically improved and refined for the Asian market over time. The SAMPLE Group continues to make a significant commitment to continuously improve all processes across the all areas of its operations including its product support functions. By way of illustration, earlier this year the company rolled out its specifically developed Fireworks software for use within the Groups call centres around the world. Fireworks is just one example of the SAMPLE Group embracing leading edge technology as a means to simultaneously improve both productivity and quality in its support functions. The Fireworks system is already making a significant contribution to the companys support services and is allows for quality standards in customer service to be both established and subsequently measured over time. The SAMPLE Group prides itself on not just adopting but also setting worlds best practice in customer support and SAMPLE Malaysia will obviously be a beneficiary of this effort through adopting both the existing and future developments in this area. The SAMPLE Group appreciates the need to invest in both people and technology in order for its support services to be both efficient and effective. Support services are provided by the SAMPLE Group around the world using a variety of methods such phone, facsimile and email. The SAMPLE Group is currently also working on establishing web based support and it is intended that this medium would also be rolled out for the Asian based users over time. SAMPLE Malaysia not only benefits from the above technologies through cost savings and improved productivity ultimately all SAMPLE end users share in the benefits through improved quality in services across the board. Creation of employment opportunities and training for Malaysian knowledge workers as set out in the financial plans attached and in Section 8 below, SAMPLE Malaysia plans to employ a significant number of product development staff in order for it to meet its Asian expansion plans. In addition, as the number of end users grows there is a proportional increase in the number of technical support staff needed to service customer needs once again, the financial plans show the need for the significant number of staff to resource its regional support centre in Cyberjaya. The SAMPLE Group maintains a continuous learning culture, and is committed to developing and providing all training necessary to empower a professional and effective team. In order to maintain its position as a world leader in both product development and support, SAMPLE Malaysia will also embrace a significant commitment to the training of its staff. SAMPLE has recognised that happy, fulfilled employees translates into happy, satisfied customers. One specific way SAMPLE ensures its employees are happy is via training and continuing education. Through the combination of benefits programs and training allocation, thousands of dollars per employee are available on an annual basis. Apart from training in the Customer Relationship System and the Groups values and customer-focus, staff will continually receive the benefit of the Groups in-house knowledge base on topics relevant to their area of practice (including, for example, access to the Group wide Intranet). It is also envisaged that experts in their respective fields within the SAMPLE Group will undertake rolling short-term secondments to SAMPLE Malaysia in order to establish and maintain the operations in Cyberjaya. When operations in Cyberjaya first commence there

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will be a significant effort required from the senior management team in Australia and around the world to co-ordinate the set of SAMPLE Malaysias core functions in the areas of product development and regional support. Following this initial intensive establishment and training function there will continue to be a need for ongoing training as the headcount of SAMPLE Malaysia grows and also the roll out of new SAMPLE Group initiatives and technologies to the operations in Cyberjaya. In preparation of receipt of MDC approval and completion of the proposals outlined in this document, SAMPLE Malaysia has also drafted the Malaysian Executive Share Option Plan (ESOP). The experience of the SAMPLE Group is that such an option scheme is an effective way of rewarding and motivating key staff. Following the receipt of MDC approval, the terms of the ESOP will be lodged with the Malaysian Register of Companies (ROC) and Securities Commission for approval. A part of the acquisition of SAMPLE-DIST (see 9 below) a pool of options has been set aside for existing staff and further options will be issued to new key staff as they are employed. Creation of an international software company exporting both products and services globally the SAMPLE Group already has a proven track record in creating itself as a significant exporter. In the 5 years to 1996 the business in Australia expanded from an importer to become a strong Australian exporter and in 1996 the SAMPLE Groups achievements were recognised when it received the Telstra and Australian Governments Small Business of the Year award. SAMPLE Malaysia will play a central role in developing products to be sold across Asia. In addition, SAMPLE Malaysia will sell cover policies to product users both within Malaysia and across Asia whereby customers will subscribe to receive on-going support services provided from the support centre located in Cyberjaya. SAMPLE Malaysia will also have an independent revenue stream for the product development activities it will undertake for SAMPLE Technology Pty Ltd. Utilization of world best practice into Malaysia to enable productivity growth as mentioned above, SAMPLE s leading world-wide practices in establishing and maintaining call centres operating across several countries would be adopted by SAMPLE Malaysia. As outlined above, SAMPLE s technology advances in its support operations in Australia have made significant advances in productivity and quality in this area of operations and there is no reason to suspect a similar experience when such practices are utilised by SAMPLE Malaysia. Direct and Indirect Investment into Malaysia this business plan details the significant direct investment that will be made into Malaysia in terms of employment of local staff, the establishment of regional support structure, training and the roll-out of world best practices to the operations in Malaysia. In addition, the attached financial forecasts outline the significant financial investment that will be made into Malaysia. Above and beyond all the specific benefits outlined above, there is a significant indirect investment into the Malaysian economy, especially for the large number of SMEs currently experiencing enormous growth. As more and more businesses become computerised (with hardware becoming more affordable, the opportunities for local and international trade of ecommerce requiring IT to be embraced by businesses, etc) the economic benefits for businesses adopting computerised accounting and business management software are immense. Businesses productivity increases not only as management can concentrate on their core competencies but also because they have more accurate and up to date

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information on which to base their decisions. Through exceptional customer service and advice, as well as world class software products, SAMPLE Malaysia will enable businesses to increase customers efficiency and profitability by making their business processes easier. The indirect benefits to the Malaysian economy of providing affordable business software to a vast number of local businesses cannot be over-estimated and will allow Malaysias SMEs the chance to become competitive world-class companies. 6. Planning Assumptions and Research

The Asian Financial Crisis hit Southeast Asia in July 1997. The economies of Malaysia, Hong Kong and the Philippines suffered the most from the crisis. However, all three countries are recovering and are back on the path of economic growth. Singapore and India sustained minimal effects from the Asian Financial Crisis. In relation to the IT industry, Malaysia, Singapore, Hong Kong, the Philippines and India all possess government initiated IT strategies. The combined effect of Malaysias Multimedia Super Corridor, Singapores growth aspirations through Infocomm 21, the emphasis of Hong Kongs Digital 21 focusing on the importance of IT in the community, the Philippines goal to become a Knowledge centre in Asia through its IT 21 program and Indias hopes to become an IT Super Power by the year 2008 all highlight the importance of IT in the region. In addition a number of other counties are also embarking on programs to highlight the importance of the IT industry as a driver of future economic growth. In summary, the region has created a favourable environment to both attract companies of the calibre of SAMPLE and to provide an enormous potential market as such technology is adopted across all facets of the community. Small and medium enterprises (SMEs) are the pulse of SAMPLE Business Applications and constitute a significant component of the Asian economies. Ninety percent of registered companies in Malaysia and 90 percent of registered businesses in Singapore are SMEs. In Hong Kong, there are a total of 293,477 SMEs. The Philippines has a total of 78,000 SMEs whereas India has a total of 3.01 million SMEs. The potential for SAMPLE Malaysia to grow its business to such markets is enormous. Statistics on IT growth and the number of PCs installed varies from country to country. For Malaysia, the SME market accounts for 23 percent of the total IT market and is expected to grow 11.4 percent over the next 5 years for small businesses. There are a total of 1.3 million computers installed in Malaysia. In Singapore, 75 percent of businesses are computerised and 40.8 percent of households own PCs. The Indian IT industry was expected to grow 19.7 percent in 1999 and there are a total of 3.0 million computers installed. Appendix IX sets out further details on the statistics for each country but the common theme across the board is that the Asia Pacific region is experiencing high IT growth and this is predicted to continue. According to IDC, PC shipments in the region will grow an average of 24.9 percent (Lam 29). Software sales in the Asia Pacific region will increase by 21 percent for the year 2000 (Legard 1). In 1999, the International Data Corporation (IDC) conducted a survey of IT executives in the Asia Pacific region to identify the IT needs of businesses. In general, companies in the region possess a positive attitude in acquiring and adopting new technologies. Additionally, small companies are especially interested in obtaining technologies that will increase their revenue (Singh 54). Software piracy is still a major issue in the region with the average Asia Pacific piracy rate hovering at 49 percent for 1998 (Global 7). Eighty-four percent of business software in Southeast Asia is pirated (Contribution 1). Nonetheless, SAMPLE through its existing distributor, SeaSoft, has taken extensive measures to prevent piracy by employing several security features in the release of SAMPLE applications to clients. For example, a soft lock is used on all SAMPLE applications, which is sensitive to a specific PC and allows the user to install only one application on a particular PC.

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Appendix V sets out detailed country and business overviews of Malaysia, Singapore, Hong Kong, the Philippines and India. The overviews are based on SAMPLE s extensive market research and a summary bibliography is included as Appendix XI. SAMPLE is already available for small and medium business use in Malaysia, Singapore, Hong Kong and the Philippines. India is an enormously attractive target market for the SAMPLE family of business applications given the wide use of the English language. Thailand, China, Taiwan, and Japan are also prospective markets for SAMPLE ; however, double byte SAMPLE business software must be developed specifically for each target market. SAMPLE ha also recently commissioned the preparation of a detailed report on the Chinese market and the results of this research and investigation are due in the coming months. In conclusion, there are enormous business opportunities for SAMPLE in the Asia Pacific region, especially in Malaysia, Singapore, Hong Kong, the Philippines and India. The economic and IT strategies of the countries discussed are fully supported by their respective governments. The positive attitude of businesses towards embracing new technologies and the high IT growth in the region is enormously encouraging for SAMPLE Malaysia. In the future, SAMPLE Malaysia intends to venture into the previously unexplored markets of Thailand, China, Taiwan, and Japan and product development activities will be co-ordinated to enable product expansion in these countries. 7. Competitor Analysis

Appendix X sets out a summary chart of the various competitors to SAMPLE in the key Asian markets. SAMPLE products have only been distributed in selected markets historically and in many cases is a relatively new addition to the product range when compared with local operators. Each Asian market has its own distribution, competition and potential and SAMPLE products in the past have been distributed through dealers in Singapore, Honk Kong, the Philippines and Sri Lanka. The recent findings of PCWeek Asia's Annual Readers Choice of Products (PCWeek Asia April 22- May 7 2000 edition) confirm SAMPLE s existing popularity. SAMPLE was awarded third place in the survey in the Financial Software category - behind Microsoft and Intuit. With its enormous brand awareness, it is not surprising that Microsoft won despite having a very limited suite of financial products. With Intuit having offices in Hong Kong and Singapore for the past 2-3 years and having embarked on a significant promotional exercise in several other Asian markets, it is understandable that they would score slightly better in the survey. SAMPLE are very pleased to be third place at the current point in time, though of course its goal is to be the leading provider. The readers votes in the survey were received from Hong Kong, India, Malaysia, Philippines and Singapore and obviously SAMPLE s results were limited as a result of not currently distributing in India. Briefly, the key Asian markets can be summarised as follows: Malaysia ABC has long been the traditional market leader in Malaysia for small business accounting software. ABC is developed locally and has achieved tremendous success through aggressive branding exercises. ABC advertises on a daily basis in local newspapers and engages in a number of marketing activities at the grassroots level. The ABC brand name and brand image is well established especially in the Chinese business community. ABC software is also integrated into the accounting curriculum of 9 major educational institutions in Malaysia. Overall, SAMPLE is only second to ABC as a leading provider of business and accounting solutions for the small business sector. Mr. Accounting, 3A Accounting, ICS Accounting, and Value plus are several other local accounting software providers. In the medium and large business sectors, AccPac is the strongest brand. However, AccPac is expensive and costs approximately RM 12,000 for a complete single-user solution. Users in this sector are attracted to other foreign players like FACT and AccTrack21 because of

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their lower costs and flexible features. FACT has successfully increased brand awareness in Malaysia through an extensive advertising campaign entitled FACT: Realtime Accounting Software. Until recently, ABC , AccPac and FACT ran on a DOS platform. Nonetheless, Windows based accounting software has grown in popularity. Accordingly, the competition has gradually introduced Windows versions of their software with little or no difference in software features. FACT is scheduled to launch a Windows version in July 2000 and are currently offering software at half of their original price with free upgrades to the Windows version. The Malaysian small and medium industry (SMI) IT market has shown remarkable growth over the past two years. Also, a change in the income tax system reporting to current year and self-assessment system will affect SMIs directly. This income tax change will hopefully encourage SMIs to purchase formal accounting solutions to avoid penalties by the Inland Revenue Board. These two factors coupled with the increasing popularity of Windows based accounting solutions have attracted software giants like QuickBooks, Peachtree, Solomon, Sybiz, and TypeEasy . Newcomer QuickBooks is moving aggressively in retail channels. Recently, QuickBooks launched an advertising campaign encouraging the general public to send in slogans for QuickBooks. In return, 100 lucky entrants will receive free copies of Quicken Investor. This campaign will help Quicken create a huge potential customer database and increase brand awareness. Even Acctrack 21, who primarily caters to medium and large businesses, have introduced a simple version of its software at a very competitive price to attract the SMI market. In order for SAMPLE to penetrate the Malaysian market further, consideration needs to be given to SAMPLE software being developed in Mandarin and Malay. Additionally, SAMPLE must engage in extensive marketing activities to increase product and brand awareness in Malaysia. The current channel of Qualified Consultants (the name given to CCs in Malaysia) should also be expanded even further. Singapore - The Singapore market for accounting software has traditionally been very competitive. QuickBooks leads the single-user accounting software market followed by SAMPLE , Peachtree, and TypeEasy . Creative Software Pte. Ltd., well known for its payroll solutions in Singapore, also offers accounting software called Easy Accounts. ABC , the leading Malaysian accounting software, has recently undertaken a major marketing exercise to increase its presence in Singapore. For multi-user accounting software, FACT leads the Singapore market followed by SAMPLE , TypeEasy , and Oras. AccPac has traditionally been the market leader in this category. However, AccPac is more expensive and caters for the higher end of the market. ChannelsAsia recently ranked FACT as the top product in six categories: price competitiveness; product availability and response time; technical support and training; sales/marketing training; marketing and promotion support; and product quality and reliability. Intuitive/Reckon (QuickBooks) has a local office in Singapore but sells its products through local distributors. These distributors conduct most of QuickBooks marketing and promotional activities. FACT has recently changed its distribution strategy and is moving away from direct selling towards a channel sales model. At the corporate level, FACT wants to concentrate more on product development. FACT is currently encouraging its channel partners to take on support services, which include product installation, training, and implementation. Generally, other accounting software in Singapore is available through local authorised resellers. Due to lack of reliable information, further information on the business and marketing strategies employed by competitors are unavailable.

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Philippines Similar to Hong Kong, QuickBooks is the market leader and has 1,500 installed users in the Philippines. Berkeley, a local software, is ranked second in the Philippines. SAMPLE is the third key player in the Philippine accounting software market. Balmori, another local competitor, and Peachtree are ranked fourth and fifth respectively. In general, QuickBooks and Peachtree offer solutions very similar to SAMPLE . QuickBooks offers a UK version that has VAT, which is similar to the SAMPLE Philippine version with VAT. Peachtree has the most features - the software is capable of handling FIFO, LIFO, average cost and automatic depreciation. Peachtree tries to cater to the different requirements of multiple countries by offering extensive features in its software. However, this is a drawback for Peachtree because this makes the software very difficult and somewhat confusing to use. Also, Peachtree is not localised and offers only a dollar sign ($) for money denomination. Brand recognition for QuickBooks and Peachtree is high due to a spill-over effect from their global marketing efforts. QuickBooks is SAMPLE s fiercest opponent because QuickBooks is riding high on its popularity worldwide. QuickBooks has a direct presence in the Philippines through a local distributor. Approximately 8-10 people staff the QuickBooks distributor office. Peachtree does not have a local distributor but the product reaches the Philippines through parallel importing by different computer stores. However, distribution for both products is very limited. Aside from SAMPLE , only local companies like Balmori, Berkeley, and ASCII offer localised products. The main strength of Balmori, Berkeley, and ASCII lies in their localisation capabilities. Berkeley is priced closest to SAMPLE whereas Balmori and ASCII are more expensive. Because of their higher prices, Balmori and ASCII are not considered direct competitors for SAMPLE . These three local competitors sell modular systems, unlike SAMPLE , which is fully integrated. Also, the local software offered is not available off the shelf like SAMPLE , QuickBooks, and Peachtree. Overall, the business strategies and marketing campaigns for accounting software is virtually non-existent in the Philippines. For example, the use of channels by the competition is very weak. Most accounting software is sold directly to the end user. Most competitors advertise in local newspapers and the Accounting Times, a local accounting journal. However, none of the competitors engage in aggressive marketing activities. SAMPLE has an advantage over QuickBooks because a localised product is offered for the Philippines. However, the Philippine version of SAMPLE Premier cannot be considered as a fully localised product. For example, the money denomination in the check writer is still cents and not centavos. Therefore, the check writer cannot be used. SAMPLE software needs to be further localised in order for SAMPLE to gain a competitive advantage in the Philippine software market. Another advantage that SAMPLE possesses over the competition is that SAMPLE is sold through a specific channel. The SAMPLE channel should be fully exploited to increase SAMPLE s market share and presence in the Philippines. Since the competition has very weak marketing campaigns, SAMPLE should intensify its marketing efforts through extensive branding and an advertising blitz. In conclusion, SAMPLE needs to further localise and develop its products, leverage off its channel and engage in an aggressive marketing campaign to gain a competitive advantage in the Philippines. Hong Kong once again the Hong Kong market is very competitive and made up of a combination of local and foreign players. There are over 35 competitors in the same SME business software market as SAMPLE with the three main competitors being the Quickbooks, TypeEasy and Peachtree products.

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Quickbooks are the most aggressive player in the market and have recently been spending considerable amounts on promotion and marketing. Quickbooks operates under a similar business model to SAMPLE and operates a Professional Services Group to forge closer relations with the accounting profession. Quickbooks is also planning to release a payroll package later this year which is planned to co-incide with the introduction with the introduction of the Mandatory Provident Fund in November. Nevertheless, Peachtree is probably the strongest brand in the Hong Kong market and Peachtree and TypeEasy have the leading presence in the retail channel, followed by SAMPLE and Quickbooks. Nevertheless, SAMPLE ha a number of advantages over Quickbooks both from the a product perspective (Quickbooks does not yet have a multi-currency version available) and a service perspective (as Quickbooks does not offer free after sales training courses and very poor support by telephone). Peachtree and TypeEasy are products both owned by the Sage Group. Peachtree performs very well at the retail level and leverages off its reputation in the US. Nevertheless, Peachtree does not have a direct office in Hong Kong and is not performing well in the reseller channels. Peachtree does not offer any training and technical support is provided through a local dealer. TypeEasy , which has the longest history and largest installed customer base in Hong Kong, charges for demonstration sessions and offers a very limited form of after- sales customer support. The TypeEasy products are inferior to SAMPLE in a number of ways (as they do not support Chinese date input and are not easy to use) but do have first mover advantage in the Hong Kong market. Local accounting software (such as Turbo Account, Dynamic, Magic Accounting and Accounting Pro) tends to be expensive and do not have any broad retail coverage. Such products also have small numbers of users which is largely due to the software being error prone the smaller operators lack the resources to guarantee strong quality control at both the product and service levels. Nevertheless, the local software targets the Hong Kong market and has both a Chinese user interface and Chinese manuals. Accordingly, the SAMPLE products need to be developed in order for them to be offered to both English and Chinese users and this will be an important product development focus of SAMPLE Malaysia. Sri Lanka SAMPLE is unofficially the current market leader in the Sri Lanka accounting software market. The two closest competitors are EX Accounting Systems (released by an Indian based company) and Peachtree, in second and third place respectively. Other foreign competitors in Sri Lanka include Tally, TypeEasy , AccPac, Sage, and QuickBooks. So far, only Datamissions Systems offers locally developed software, but it is not available off the shelf. Overall, the competition offers average quality products and poor customer support. Additionally, the competition has insufficient technical knowledge of the products available. None of the products are localised and none of the competitors have a direct presence in Sri Lanka. Most products are sold through distributors who are not authorised dealers. These distributors offer a wide range of products and do not concentrate on selling accounting solutions specifically. This is where SAMPLE has an advantage over the competition; SAMPLE offers a full range of business solutions. They also do not have well planned business and marketing strategies. Most of the competitors in Sri Lanka entered the accounting software market long before SAMPLE and still enjoy first mover advantages. However, several competitors have copied SAMPLE s implementation process and price quotation formats. SAMPLE still needs to work on several software features like report customisation, receipts printing, and tax calculations for invoices. For the future, the development of a Sinhale and Tamil version of SAMPLE software could further strengthen SAMPLE s position in the

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market. Also, the introduction of SAMPLE in educational institutions locally or an SAMPLE diploma course could also help boost SAMPLE s market position. In addition to the countries described above, SAMPLE is currently in the process of conducting detailed market research on a host of Asian markets and has commissioned third party consultants as part of this exercise. 8. Employment Plans

Appendix VI contains a table setting out the forecasted employment plans of SAMPLE Malaysia. SAMPLE Malaysia will require a broad range of personnel in order to staff its operations in Malaysia. First, it will need a core product development team to concentrate on getting products to those Asian markets which are identified as a priority and this team will then be expanded to cater for Asian product development (as both new products and new Asian markets develop) and Group product development. Acquiring and retaining product development talent is one of the biggest challenges progressive software companies face. Accordingly, SAMPLE Malaysia intends establishing internal programs that will allow it to grow on its own. One component of this would be having an internal structure that would allow it to bring in less experienced or recently graduated Malaysian personnel. In order to do this, SAMPLE Malaysia will need experienced managers and good training programs/courses to develop such people. Another component will be establishing relationships with local universities through co-op programs and candidate placement fairs in order to have an available pool of talent. Secondly, there is a need for a highly trained, multi-lingual support centre to provide both practical and technical support to product users across the whole of Asia. As the demographics of the user base widens with further expansion into new Asian markets, there is a growing need for staff in Malaysia to have a combination of language and technical skills. The growth in the size of support centre personnel will be relative to the growth in the number of product end users. Thirdly, there will be a need for marketing staff to co-ordinate brand promotion throughout Asia and to act as the companys interface with resellers and the accounting profession in each country. This is obviously a key area to drive future growth. To some extent, the Asian operations will be able to adapt the business model and materials used by the SAMPLE Group in its other global markets. The real focus for SAMPLE Malaysia will be to adapt such practices to each Asian market in light of the product needs of the market, the sophistication of end users, the distribution channels in place and cultural sensitivities. Finally, there is a need for key management staff both at the initial stage to co-ordinate SAMPLE s move to the MSC and future growth and expansion. Traditionally, the SAMPLE Group tries to keep a relatively flat organisational structure and to the extent possible this would be mirrored with SAMPLE Malaysia. It is envisaged that there would be 4 key managers (for Finance & Administration, Product Development, Sales & Marketing and Customer Support) reporting to the Managing Director. As mentioned above, SAMPLE Malaysia intends implementing its Malaysian Executive Share Option Plan (ESOP). The experience of the SAMPLE Group is that such an option scheme is an effective way of both rewarding and motivating key staff. As part of the acquisition of SAMPLEDIST (see 9 below) a pool of options has been set aside for existing staff and further options will be issued to new key staff as they are employed. The ESOP will be of great assistance in both recruiting and retaining the key staff required for the business expansion outlined in his document.

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9.

Organizational Structure

The SAMPLE Group appointed SAMPLE-DIST Computer Services Sdn Bhd (SAMPLE-DIST ) as its Asian distributor in 1994 and the relationship has operated smoothly ever since. Registered in Malaysia in 1989, SeaSoft has 10 years of business experience in Asia, beginning its business cycle as a certified Apple software developer. Through this business relationship, SAMPLE products were introduced to the Malaysian/Asian markets. Today, SeaSoft publishes and distributes 5 editions of SAMPLE Accounting and 5 editions of Premier for Asia, including 4 GST editions and 6 non-GST editions. SeaSofts SAMPLE distribution channel is comprised of an established channel of professional Quality Consultants, Public Accountant Club members and retailers. SAMPLE Malaysia intends increasing efforts on the various distribution channels through further appointment and training of such professional consultants. As part of reviewing its proposed Asian strategy and investment, SAMPLE came to the view that relying only on organic growth as a means to expand its Asian business suffered a number of limitations. Organic growth would require a significant amount of time to pull together an integrated product development team and there would be an immediate need for an effective product support team to service the existing SAMPLE end users. It was also noted that there are rapid growth rates being experienced in many of the Asian markets and in order for SAMPLE to establish a competitive advantage required a significant amount of work to be undertaken in a short space of time. As a result, SAMPLE decided to investigate the possibility of undertaking a strategic acquisition as a means of establishing a starting point from which to launch its activities in Malaysia. Accordingly, SAMPLE decided to conduct an investigation of potential software businesses that shared a similar culture and could provide the necessary core skills in Malaysia. The businesses investigated also needed to be located in or around Kuala Lumpur in order to satisfy the need for its operations to be moved to Cyberjaya and joined with those of SAMPLE Malaysia. Following SAMPLE s research and investigation, the most compatible candidate was identified as SAMPLE s existing distributor, SeaSoft. Much of the proposed product development work requires a good understanding of the code used in existing SAMPLE products if SAMPLE Malaysias development timetable is to be met and SeaSoft is also attractive from this perspective given its previous knowledge and experience in working with the SAMPLE Group. In order to grow the SAMPLE business in Asia, both SAMPLE and SAMPLE-DIST feel that there are strong benefits in combining their resources and embarking on a collective Asian plan for expansion. Accordingly, to kick start SAMPLE s regional expansion, SAMPLE intends to purchase the existing SAMPLE-DIST business, assets and staff and transfer them to the newly incorporated SAMPLE Malaysia. Both companies feel there are a number of key benefits in linking the 2 existing businesses together to become the united presence of SAMPLE in Malaysia, including: bringing in-house SAMPLE-DIST s development skills and experience to assist SAMPLE with its specific product development in the Asian region and the ability to adequately resource further SAMPLE Group development work. SeaSoft holds an in-depth working knowledge of the local software industry which will allow SAMPLE s product development plans for the region to be realised; providing the ability to quickly attract new development and call centre staff with skills that SAMPLE needs to support its growth in both customers and product lines in Asia; using SAMPLE-DIST s existing marketing and distribution channels in the whole of Asia as a starting point to grow the business with new products and, as a result, expand the regional product support team; and

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with the exposure and relevant experiences that SeaSoft has in working cross-culturally in Asia, there will be reduced risks of unnecessary misunderstandings and breakdowns in communication due to cultural differences and expectations, as well as assuring that the SAMPLE product and marketing strategies are culturally relevant. With 10 years of operational experience in the Asian markets, SeaSoft has the ability to be SAMPLE s "cultural translator". As a result of the long built trust between the two businesses, SAMPLE is comfortable in allowing the existing personnel access to its worldwide intellectual property, customer databases and registration systems and sharing its call centre support methods. Following the granting of MSC status and the necessary approvals, SAMPLE Malaysia will proceed to complete its acquisition of the SAMPLE-DIST business and, in the appropriate timeframe, locate the existing staff in its proposed new premises in Cyberjaya. All staff would be employed by SAMPLE Malaysia and all future sales, product development and support will be operated through this company. As discussed above, SAMPLE Malaysia will work on product development for both SAMPLE s current and future Asian and worldwide markets as well as acting as SAMPLE s regional product and customer support in Asia. . Attached to this document is a copy of the final draft of the Business Acquisition Agreement between SAMPLE (Malaysia) Sdn Bhd and SAMPLE-DIST Computer Services Sdn Bhd. 10. Technology/Knowledge Transfer Plan

As outlined at 5 above, the SAMPLE Group (through SAMPLE Malaysia) will be making a very significant transfer of its technology and world-class systems to Malaysia and embarking on an enormous commitment to the training and development of its product development, technical support, customer service and marketing teams located in the MSC. SAMPLE intends for SAMPLE Malaysia to be its Bridge to Asia. The combination of reliable and modern infrastructure combined within a central location provides an ideal environment for the establishment of the product development centre. In addition, the excellent telecommunications infrastructure and the presence of other leading international technology companies makes it the ideal location from which to centrally train, monitor, provide and expand regional support functions. The objective of the SAMPLE Malaysia is to create a leading edge development and services centre in Malaysia to service both the needs in the Asian markets and the wider SAMPLE Group. This objective is to be achieved through a number of measures over time and will inevitably be an ongoing process that never comes to a finite conclusion. However, the SAMPLE Group appreciates that a significant investment and commitment will be needed in the initial years to establish the operations to a standard consistent with its businesses across the world and that a specific plan is needed to incrementally grow the capabilities of SAMPLE Malaysia. The staged action plan for growing the business, building up the expertise of staff and transferring technological capabilities to SAMPLE Malaysia can be broadly summarised as follows: 2000 ACTION PLAN Establish Core Staffing as outlined above a key requirement for SAMPLE Malaysia having a meaningful presence in Malaysia in the short to medium term requires a base to be established through a strategic acquisition of an existing business. Obviously this will require significant management effort to integrate the business into the wider SAMPLE Group and ensure the transition for customers and third parties is managed smoothly.

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Implement SAMPLE Group Structure the initial focus during the first 6 months will be to implement SAMPLE Group structure (in terms of HR policies and organisational structure for the various operations) and to incorporating SAMPLE s best practice to SAMPLE Malaysia. Staff Training as part of the integration process, input and training will be needed from the various key management staff in the SAMPLE Group in the areas of product development, finance, HR and customer support. Contact Centre assess current environment and continue operations under existing structure. After assessment propose plans of expansion in accordance with projected sales projections in relation to demographic regions. Review telecommunications strategy to best cater for expanding market growth. 2001 ACTION PLAN Expand Product Development Team small growth in the product development team in 2000 (due to a focus on integration and consolidation) will be compensated by larger growth in 2001. Over 2001 it is envisaged there would be an effort to grow the Product Development Team in the 4 areas of Design, QA, TechComm and Engineering the overall size of the team would increase by approximately 10 people from 1 August 1999. Another key focus will be commencing relationships with nearby universities to investigate its potential for providing future employees. Strategic Review of the Customer Relationship Management (CRM) System following a thorough review of existing procedures and capabilities and an analysis of what parts of the Customer Relationship Management System are best rolled out in Asia (and the priorities for this), SAMPLE Malaysia would embrace the adoption of customer support based on the leading edge technologies used by the worldwide SAMPLE Group. Implement CRM in accordance with the SAMPLE Global Group, this implementation will formulate the platform for broader integration of the SAMPLE virtual contact centres. This implementation will ensure that vital customer information is gathered - this information is vital in building closer relationships with SAMPLE customers to better identify how the SAMPLE Group can deliver valued services. Telecommunications Strategy assess relevant Telecommunications carriers and implement a voice and data network in order to connect the surrounding countries into the SAMPLE Regional contact centre at Cyberjaya. Implementation of Fireworks a productivity and quality management program designed specifically for SAMPLE contact centres. This will ensure consistent delivery of services to SAMPLE customers around the world. Development of local content for the SAMPLE product and service knowledge base. This will be in accordance with developments of the other SAMPLE companies in the group. The knowledge base will be the foundation for providing cross-country support services in a virtual environment. Commence establishment of Cyberjaya Headquarters this will require significant capital investment in terms of setting up the office, providing transport and catering for staff and establishing a telephone system capable of supporting the regional customer support operations. 2002 ACTION PLAN Regional Support Centre Expansion - increase staff numbers in accordance with market growth of the SAMPLE product range in Asia. SAMPLE Virtual Contact Centre connect the SAMPLE Regional Support Centre Asia with the other contact centres within the SAMPLE Group, Australia, United States, United Kingdom & New Zealand.

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Install new Telephony move into phase one of the telephony needs as identified in 2000. At this stage, it is intended that this would include the installation of Lucent Technologies PBX systems and support centre solutions. Consolidation of eServices in accordance with the SAMPLE contact centres, roll out the my.myob.com.my customer self service mechanism. This will provide customers with the ability to order products, support services and self serve the majority of their needs with the SAMPLE organisation. Connected to this service will be a global knowledge base to assist customers with any SAMPLE product related query. Further Product Development Growth further expansion in the Product Development team is scheduled to take place in order to keep up with growing development needs. It is intended that the size of the SAMPLE Malaysia team will increase from [ ] to [ ] over this period. 2003 ACTION PLAN New Market Expansion Obviously it is difficult to predict which new markets will be approached this far in advance. However, having completed all the necessary double-byte product translation and the development of tailored products for the Chinese market, this appears a good time to expand operations into markets using Chinese characters based on gradual expansion in earlier years. Product Development As outlined in Appendix VI, by the end of this year it is currently envisaged that the size of the SAMPLE Malaysia development team will consist of [ ] people. Consolidation and Growth Further growth in the SAMPLE Regional support centre will include new technology, people and process development to ensure excellent customer service delivery. Further Telecommunications Investment further upgrades and installation of the Lucent PBX technology is budgeted to occur in the first quarter of this year to set the foundations for further growth in the support centre offerings. Additions to the technology at this stage include interactive voice repsonse technology and Intuity Audix enablement. 2004 ACTION PLAN Asian Consolidation - As part of the regional expansion, it is envisaged that there will be a need for the development team to work on an expanded range of products tailored for specific Asian markets. However, given the nature of the industry and the further market research needed to be undertaken closer to the time, it is difficult to be more specific on the details at the current point in time. Expanded Product/Service Offerings With the implementation of web based support it is intended that there will be opportunities for offering an expanded range of products and support services to both existing and new users. Possibilities include industry specific content, training and support manuals/guidance notes. IT investment In the first quarter of this year it is planned that computer upgrades will be needed for up to 50 staff and this is a considerable capital investment that will needed to be undertaken in order for the business to operate efficiently and keep abreast of the latest technological developments. 11. Financial Projections

We attach detailed forecasts and budgets as an appendix. The key assumptions upon which our financial plans are based are: Malaysian inflation for the next 5 years will be at 2.5% pa;

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That the Company will receive a 5 year tax exemption in Malaysia and that there are no tax increases in any of the other Asian countries which SAMPLE intends selling its products or offering its services; There are no problems encountered employing the required personnel when planned: There are no additional regulatory approvals needed in Malaysia or elsewhere in Asia that could potentially delay the inflow of capital (either internally or externally) at the scheduled points in time and the planned acquisition of SeaSoft is approved by all necessary regulatory bodies inMalaysia without restrictions or conditions; There are no material or unforeseen changes in the economic outlook or market conditions in the Asian countries in which the business will be operating. As mentioned above, the attached financial projections constitute SAMPLE s best efforts at forecasting its operations in Asia and are based on what is currently known about the markets in which SAMPLE Malaysia intends to expand into and the estimated demand for its products and services in those markets. SAMPLE has undertaken extensive market research in formulating its plans and projections but ultimately the actual results may vary due to factors in each market beyond SAMPLE s control. Accordingly, SAMPLE will constantly monitor and possibly revise its forecasts as part of the Groups ongoing business planning. It should also be noted that the supporting financial documents to this application (namely, the Profit & Loss Statement, Balance Sheet and Cash Flow Statement) set out a number of assumptions in relation to the financial plans. 12. Proposed Operating Site

SAMPLE Malaysia fully appreciates that it needs to locate its proposed operations within the MSC in order for it to obtain and maintain MSC status. To this end, SAMPLE has conducted a review of the office space scheduled to be available for lease in Cyberjaya. SAMPLE Malaysias review has been based on information provided by the MDC and includes space that is currently available as well as space that is expected to be completed in the first half of 2001. SAMPLE Malaysias medium term plans are expected to require the leasing of approximately 5000 square feet of the space. Based on the current projections, it is envisaged that this space should be sufficient to house the companys requirements for the next 3 to 5 years. The current premises occupied by SAMPLE-DIST are occupied on a 2 year lease expiring in May 2002. In light of the fact that SAMPLE Malaysia intends focussing its short term investment on upgrading telephone facilities post acquisition to improve customer support; financial penalties can apply if SAMPLE-DIST was forced to terminate its lease early which would compromise other capital expenditure into the business operations (and these costs would be borne by SAMPLE Malaysia); and there is significant demand on appropriate rental space at Cyberjaya in the short term, SAMPLE Malaysia is proposing that, whilst it will commence relocation into the corridor in 2001, completion of its entire move to Cyberjaya be finalisedinthe first half of 2002. This staggered approach will allow SAMPLE Malaysia to serve out the term of the existing lease in Petaling Jaya and allow it to utilise the benefits of the recent office fit-out and upgrade undertaken by SAMPLE-DIST . Such a course of action would also allow the company to focus on the smooth integration of SAMPLE-DIST into the wider SAMPLE Group prior to then incurring the disruption of a major move of all staff and having to simultaneously incur the additional costs involved in the set up of another new office. SAMPLE Malaysia will naturally be happy to pay the necessary security deposit and execute at least a 3 year lease for the relevant property located at Cyberjaya at the appropriate point in time.

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As discussed with representatives of the MDC, SAMPLE Malaysia has prepared the financial plans conservatively on the issue of re-locating to Cyberjaya and assumed all staff will move in March 2001. However, in the current circumstances (where the MSC applicant will inherent preexisting lease obligations) these financial plans do not indicate the potential costs involved in breaking the current SAMPLE-DIST lease and, if there are detrimental costs to the company, SAMPLE Malaysia reserves the right to follow the re-location plan outlined above (namely, a staggered approach whereby the development staff move within 6 months of approval). The final timing of the re-location of the non-development staff will need to be made closer to the time when a full assessment can be made by management.

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Financial Projections (All figures in Malaysian Ringgits)

Year Sales (Local) Sales (Exports) Net Profit before tax Net operating cash flow Liquid Assets Stocks/ Inventory Trade Debtors Current Assets Fixed Assets Current Liabilities Fixed Liabilities Paid up Capital R&D Investment Networth

2000 823,276 833,275 (11, 049) (141,669) 433,286 30,871 75,498 593,052 966,388 91,932 1,396,751 150,000 776,152 70,777

2001 2,393,275 2,490,959 480,906 573,256 1,066,542 30,871 90,455 1,181,285 897,325 109,151 1,417,775 150,000 1,514,949 551,683

2002 2,819,583 4,410,116 1,489,936 625,801 1,847,607 30,871 130,977 1,847,607 1,823,800 157,208 1,472,880 150,000 1,880,109 2,041,320

2003 3,351,486 5,468,214 2,250,996 2,031,594 3,663,937 30,871 154,031 3,902,255 2,084,500 189,330 1,505,209 150,000 2,245,343 4,292,315

2004 3,852,239 6,559,219 3,100,740 2,406,909 6,070,846 30,871 183,051 6,338,184 1,819,681 219.717 545,092 150,000 2,722,168 7,393,055

Note: The projected figures for sales, net profit before tax, net operating cash flow and R&D are on an annual basis, whilst those for assets, paid up capital, liabilities and networth are cumulative figures over the projected five year period.

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APPENDIX I Brief Summary of the current Members of the Board of Directors SAMPLE Limited Graeme C Pearson DIPAPPCHEM Chairman Graeme was appointed non-executive Chairman of SAMPLE Group in December 1998. He retired as Managing Director of BTR Nylex Limited and as a Director of the UK parent company, BTR Plc in 1996 following 36 years with the BTR Group. During this period he held senior management roles in Australia, New Zealand and Malaysia, and was a Director of private and public companies throughout Asia, North America and Europe. Graeme is currently Chairman of Nylex Malaysia Bhd and Samaritan's Purse Australia, and Deputy Chairman of Horizon Private Equity Pty Limited. Craig Winkler GRADDIPMGT Chief Executive Officer Craig has been involved in software programming and business consultancy since 1984, and in 1991 founded the SAMPLE Group with Brad Shofer. Since that time Craig has been responsible for the technical development of the Group's products and expansion of its markets. His experience includes product development for international markets, domestic and international business acquistions and integration of these businesses. In early 1999 Craig was appointed Chief Executive Officer of SAMPLE Limited. Brad Shiffer BCOMM, ACA Executive Director, Strategy & Planning Brad began his career as an accountant, initially with Arthur Andersen & Co, and then with Ernst & Young in their Microcomputer Consulting Division. With Craig Winkler, Brad founded the SAMPLE Group in 1991 and managed the Australian sales and marketing functions. His previous experience in the accounting profession was a significant contributor to building the Group's excellent relationships with public accountants. In early 1999 Brad took over responsibility for strategy and planning. Christopher P Lee BA, MBA Executive Director, International In 1982 Chris co-founded Teleware Inc, a company specialising in the development of microcomputer software for online financial services. Chris had led the technical development of software programs such as the Dow Jones Market Manager (portfolio management), The Charles Schwab Equalizer (online stock trading), and Andrew Tobias' Managing Your Money for the Macintosh (personal finance). After spearheading the original development of the SAMPLE Accounting software, Chris became president of Teleware Inc in 1991. Following a series of ownership changes, Chris acquired equity in and became a Director of the SAMPLE Group in 1996. Since then Chris has managed international development and US operations. John Stewart FCA Non-Executive Director John was appointed to the Board of SAMPLE Limited in April 1999. He is immediate past Chairman of the NSW Division of the Institute of Chartered Accountants in Australia, and a director of Recruitment Solutions Limited and the South Eastern Sydney Area Health Service. From 1991 to 1997 John was the principal of Stewarts Accountants and Business Advisers.

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APPENDIX II Summary of the Members of the Board of Directors SAMPLE Malaysia Sdn Bhd Richard Wong B Bus (Acc), Bus (Sec Adm) AASA Non-Executive Director Richard joined A-Co (Malaysia) Berhad as the Financial Controller/Company Secretary in January 1976 and was ultimately promoted to the position of Managing Director in 1985. He left A-Co (Malaysia) Berhad at the end of June 1994 and founded TEC Asia Centre, an international organization of CEOs that helps CEOs manage change and grow their businesses. Currently, Richard sits on the Board of two public listed companies -- SunDay Holdings Incorporated Berhad and SunDay Building Technology Berhad and he is also the Chairman of the Audit Committee of these two companies. He is the Chairman & CEO of WRP Corporation, a company listed on the Nasdaq in the USA, having more that 5,000 employees worldwide and involved in the manufacturing and marketing of latex and synthetic gloves for use in the medical, food services and industrial markets. In April 2000 Richard was appointed by the Minister of Primary Industries as a member of the Board of Trustees of the newly formed Malaysian Rubber Export Promotion Council. Fred Baker A.A. Business, B.Sc Managing Director Fred was Managing Director and principal shareholder of SAMPLE-DIST Computer Services Sdn Bhd from 1991 until it was agreed that its business would be acquired by SAMPLE (Malaysia) Sdn Bhd. SAMPLE-DIST previously operated as a contractual software developer and distributor of a range of SAMPLE products. Freds educational background focuses on business and cross-cultural communication which complements over 10 years business and IT experience in Malaysia. Upon SAMPLE (Malaysia) Sdn Bhd receiving MSC status in Malaysia, Fred will take up the role of Managing Director of its operations. Craig Winkler GRADDIPMGT Chairman Craig has been involved in software programming and business consultancy since 1984, and in 1991 founded the SAMPLE Group with Brad Shofer. Since that time Craig has been responsible for the technical development of the Group's products and expansion of its markets. His experience includes product development for international markets, domestic and international business acquisitions and integration of these businesses. In early 1999 Craig was appointed Chief Executive Officer of SAMPLE Limited. Brad Shiffer BCOMM, ACA Executive Director, Strategy & Planning Brad began his career as an accountant, initially with Arthur Andersen & Co, and then with Ernst & Young in their Microcomputer Consulting Division. With Craig Winkler, Brad founded the SAMPLE Group in 1991 and managed the Australian sales and marketing functions. His previous experience in the accounting profession was a significant contributor to building the Group's excellent relationships with public accountants. In early 1999 Brad took over responsibility for strategy and planning. Christopher P Lee BA, MBA

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Executive Director, International In 1982 Chris co-founded Teleware Inc, a company specialising in the development of microcomputer software for online financial services. Chris had led the technical development of software programs such as the Dow Jones Market Manager (portfolio management), The Charles Schwab Equalizer (online stock trading), and Andrew Tobias' Managing Your Money for the Macintosh (personal finance). After spearheading the original development of the SAMPLE Accounting software, Chris became president of Teleware Inc in 1991. Following a series of ownership changes, Chris acquired equity in and became a Director of the SAMPLE Group in 1996. Since then Chris has managed international development and US operations.

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APPENDIX IV BREAKDOWN OF DEVELOPMENT Item 2000 Development Salaries Senior Developer Mid-Level Developer Developer Technology Acquisitions Hardware Personal Computers Accessories Furniture & Fittings Technology Acquisitions Software PD Specific Software Design Tools Consumables & Incidentals Other TOTAL NOTE: The above has been extracted from the worksheets to the Profit & Loss Statement accompanying this application 2001 2002 2003 2004

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APPENDIX V Malaysian Support Centre The support centre within SAMPLE is integral to the success of the organisation from a local perspective as well as internationally. It is imperative that SAMPLE customers experience the same level of service from any contact with SAMPLE globally. This commitment is also balanced with the need of individual service criteria as dependent upon cultural differences across geographic locations. Setting up a support centre in Malaysia has two purposes. First, our commitment of delivering excellent customer service and secondly and equally important the aspect of providing a 7 X 24 service operation globally. Malaysia plays a significant role in achieving the above objectives. SAMPLE has a strong commitment to excellent customer service and considers this as a major differentiator from its competitors. Consistently this has been publicised as a major strength and is something that the SAMPLE Group is committed to further developing. In SAMPLE s opinion, there are 3 fundamental requirements in order for a supportcentre to be successful. 1. 2. 3. People Process Technology

SAMPLE has over 7 years experience in developing the call centres suitable for our specific market segment, and over this time the industry has evolved with growth of other communication mediums such as email, fax, text chatting, web chat and voice over IP. The vision going forward will still be dependent upon people - technology is only a facilitator and good processes will ensure that we deliver excellent customer service. 1. PEOPLE

With the convergence of data and voice networks into the new millennium SAMPLE contact centres are the cornerstone of the future success of the business. A successful contact centre is only as good as its people. SAMPLE is totally committed to developing the employees of the contact centres. A new initiative implemented into the SAMPLE Australia support centres has been the implementation of a quality and productivity performance management program. The program was implemented with assistance from Cable & Wireless Optus call centre solutions team and was initially developed by Dr. Gene Systum; considered by many as the expert in quality and performance management in contact or support centres. The program specifically tailored for SAMPLE is known as Fireworks. The underlying premise of Fireworks is a development program for all support centre employees. Fireworks is developed upon three fundamental principles, namely: Every team member has the right: a. To know what is expected of them. b. To know how they are performing in relation to the expectations. c. To expect training/coaching in order to meet and exceed the expectations of them. The Fireworks program has been in operation in Australia for approximately six months and already the quality improvement gains have been significant. The acceptance of the program has

31

been overwhelming and is providing employees with a clear indication of their performance and future development plans. SAMPLE is committed to implementing Fireworks throughout all of its support centres globally within the next twelve to eighteen months. The key to having great SAMPLE employees is partly due to our recruitment process. We have a stringent recruitment process with a combination of telephone interviewing, a group interaction interview and a panel interview. Another element of successful recruitment has been the targeting of undergraduate students from leading academic institutions such as Royal Melbourne Institute of Technology and Swinburne University. Recruiting individuals at undergraduate level has numerous benefits, firstly obtaining technically adept individuals and secondly SAMPLE provides a distinct career path for these individuals. The second is directly related to the extremely low staff turnover of employees from SAMPLE . With operations in Cyberjaya, SAMPLE Malaysia would also look to forge alliances with the nearby universities as a potential pool of future employees. The above mentioned academic institutions have a considerable number of international students1 from the Asian region. This could also prove to be extremely advantageous for the development of the support centre in Cyberjaya students returning to Asia could be recruited for SAMPLE Malaysia. The transfer of knowledge through secondments and sharing of training programs is something that the SAMPLE Group has been utilising for a number of years and would continue to be used for its Asian operations. The SAMPLE Group considers the recruitment of great people as only one facet of having excellent employees. It also invests heavily in employee development (the Fireworks program is only one example) encourages further tertiary development and assists employees through fee re-imbursements and study leave. 2. PROCESS

SAMPLE has developed a specific, in house Customer Relationship Management system that manages all aspects of the business. Processes from production and assembly, through distribution, accounts, product registration, loyalty based marketing and detailed customer history recording. Through years of development the CRM has been developed specifically for SAMPLE business model. The business processes have been structured around the CRM, all aspects of the business are integrated within the CRM. The CRM tracks a SAMPLE product from cradle to grave. A major strength that SAMPLE has is the level of information about their customers. Every SAMPLE product has forced registration hence we are able to track every piece of legitimate software from the reseller who ordered the product through to the customer who purchased the product.

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3.

TECHNOLOGY

In SAMPLE s experience, technology is another key enabler in creating and running an effective support centre. For the success of the Malaysian Regional Support Centre it is imperative that the investment provides the platform for future growth and expansion. The most significant investment revolves around the Lucent PBX platform. Integration of voice and data with standard operating capabilities for all significant contact/support centres going forward and such a system delivers both voice and data solutions. Moving into a converged environment, SAMPLE Malaysias investment in technology will ensure that it will be leading edge and capable of implementing any new developments such as Voice over IP, WEB/Text discussion, Interactive WEB solutions, fax, email and telephone routing to all contact centre staff. In addition, a substantial investment is necessary to create intelligent knowledge based systems in order for the Regional Support Centre to integrate with the other SAMPLE global contact centres. The system will double as an internal knowledge development tool. The platform for the knowledge bases will be WEB oriented and the current global vision to integrate the Regional Contact Centre with other such operations around the world. Obviously there will also be a need for this tool to be developed and enhanced within all the countries SAMPLE operates in. In addition to the knowledge base be a useful tool for SAMPLE customers and contact centre staff, it will also provide the platform to ensure quality procedures are guaranteed throughout the whole organisation. Over time, the technology can also be utilised as a self-service kiosk providing solutions for customers externally. The SAMPLE Group is currently also working on establishing web based support and it is intended that this medium would also be rolled out for the Asian based users over time .my.SAMPLE .co.my, a customer portal, could be a self service kiosk alternative for customers to integrate with SAMPLE Malaysia. This development has been in operation in Australia for the past 4 months with constant growth of customer utilisation. Customer registrations have just reached 50% via this communication medium in Australia indicating the propensity of SAMPLE customers to embrace such technology. It is currently envisaged that, over time, the my.SAMPLE .co.my site could be SAMPLE Malaysias commerce platform for customers to possibly purchase on line products and services. It is an area that the SAMPLE Group is focussed upon as a futher method of delivering an excellent customer experience which, in turn, ensures customers return and continue to have a long relationships with the organisation.

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APPENDIX VI FORECASTED TOTAL EMPLOYMENT Employment Details Total Number of Staff Chief Executives Marketing Development Sales & Support Finance & Admin 2000 42 1 8 12 15 6 2001 52 1 10 18 16 7 2002 62 1 11 24 18 8 2003 69 1 11 30 19 8 2004 76 1 11 36 20 8

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APPENDIX VII Malaysia The Malaysian government policy of creating an open economy encourages foreign investment and promotes Malaysia as a primary place of business for foreign companies. Not only will this facilitate the transfer of technology and knowledge, but will also create jobs for locals and generate long term tax revenue for the government. Also, English is the formal language for both business and accounting practices. Malaysian accounting practices are adapted from the British system and are accepted internationally. The latest government agenda is to attract IT companies to Malaysia through the Multimedia Super Corridor (MSC). The MSC is a multimedia belt stretching from the Kuala Lumpur City Centre to the Kuala Lumpur International Airport. One of the objectives of the MSC is to be the hub of world-class IT research and development. The 1997 Asian Financial Crisis ended Malaysias formidable ten-year track record of 8 percent economic growth. The Malaysian Gross Domestic Product (GDP) contracted by 7 percent in 1998. In September 1997, capital controls were imposed to protect the Malaysian Ringgit (RM) and interest rates were lowered to stimulate the economy. Also, the RM was pegged to the US Dollar (US$) at RM 3.80 to US$1.00 (Malaysia 5). However, in 1999, Malaysias economy rebounded and recorded a 5.4 percent increase in its GDP from RM 215,400 million to RM 299,683 million (Key Statistics 1). Malaysias 1999 Gross National Income (GNI) is estimated at RM 280,332 million (Key Statistics 2). Also in 1999, there was a 1.5 percent change in the Consumer Price Index2 (CPI) to 120.4 (1994=100)(National Summary 2). Malaysias population reached 22.71 million and unemployment remained relatively low at 3 percent (Key Statistics 1,4). Small and medium enterprises (SMEs) are defined by the government as companies with annual sales turnover not exceeding RM 25 million and full-time employees not exceeding 150. The total number of companies registered is estimated at 550,000 companies and 90 percent of registered companies are SMEs. SMEs in Malaysia are distributed into the following sectors: Food and Beverages 20 percent; Fabricated Metal Products, Machinery, and Equipment 18 percent; Wood and Wood Products 17 percent; Garments 12 percent; Chemical, Petroleum, Plastic, and Rubber Products 11 percent; and Others (e.g.: paper, basic metal, and etc.) 22 percent (see Graph 1 set out in Appendix [ ] below) (SMI Malaysia 1). Recent market studies by IDC Malaysia reported that 90 percent of SMIs do not utilise IT in their daily business activities. Mr. Richard Jacobson, Senior Market Analyst for IDC Malaysia, stated that the SME market accounts for 23 percent of the total Malaysian IT market (Ang 8). In addition to that, Mr. Jacobson stated that the IT market in Malaysia is expected to grow 11.4 percent for the small business sector and 10.3 percent for the medium business sector in 1999 alone (Ang 10). Therefore, the SME IT market in Malaysia holds enormous potential for SAMPLE . The Malaysian Computer Association (PIKOM) estimates that a total of 1.3 million PCs are installed in Malaysia (1). IDC forecasts that Malaysian PC shipments will grow at a rate of 17.6 percent in the year 2000 (Lam 29) indicating a growing PC need for business and personal use. According to the Business Software Alliance (BSA), the rate of piracy for Malaysia in 1998 was 73 percent (Global 7).

The CPI was previously known as the cost-of-living index. It measures the change in prices for a mixed market basket of goods and services (Cost 1). 35

Malaysia is a peaceful and politically stable country. The political party Barisan Nasional or the National Front has ruled Malaysia since independence and is headed by Prime Minister Mahathir Mohamad. Barisan Nasional won the 1999 General Election by claiming two-thirds of the parliament seats contested. In conclusion, Malaysias conducive business environment, the stimulating SME IT market and political stability make it an attractive market for SAMPLE Business Applications.

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Singapore Singapore is yet another regional hub for doing business in Southeast Asia. In 1999, Singapore was ranked by the Economic Intelligence Unit as the Number One City for Business in the Asia Pacific Region (Factfile 2). Additionally, the World Economic Forum ranked Singapore first in global competitiveness for four consecutive years (Factfile 1) andcame second to Hong Kong as the worlds freest economy by the 1998 Heritage Foundation (Factfile 2). Finally, the Business Environment Risk Intelligence (BERI) found that investing in Singapore involves low risk due to its social and political stability (Factfile 3). The language of business and accounting practices in Singapore is English. Singapore also has its own government IT strategy called Infocomm 21. Through this strategy, Singapore hopes to become the regional and global information infrastructure centre. Another objective of Infocomm 21 is for companies to build a competitive advantage by using information-communications technology (IDA 1). Singapore sustained the 1997 Asian Financial Crisis well and the economy continued on its path of economic prosperity. The current exchange rate for the Singapore Dollar (S$) against the US Dollar is US$1.00 to S$1.70. In 1999, Singapores GDP grew by 5.4 percent from S$138,529 million to S$143,981 million (Key Annual 2). The 1998 Gross National Product (GNP) for Singapore was S$147,548 million (National Income 1). The CPI for February 2000 is 100.9, a 1.3 percent increase over the previous year (1998=100). In 1999, the total population of Singapore was approximately 3.9 million people and the unemployment rate slightly increased from 2.3 percent to 3.3 percent (Economic 1). Small and medium enterprises (SMEs) are defined as having at least 30 percent local equity, fixed productive assets (net book value of factory building, machinery, and equipment) not exceeding S$50 million, employment size not exceeding 200 workers for non-manufacturing companies (SME Singapore 1). There are a total of 91,685 registered companies and an estimated total of 110,000 registered businesses (Corporate 1). In Singapore, 90 percent of registered businesses are SMEs and employ 44 percent of the workforce (SME Policies 1). IDC forecasts that Singapore PC shipments will increase by 6.0 percent in the year 2000 (Lam 29). This low rate of PC shipment growth is reflected by the fact 75 percent of businesses are computerised, according to a survey done by the Infocomm Development Authority (Key Findings 2). Furthermore, 40.8 percent of Singaporean households owned PCs in 1997 (Consumer 1). Singapores rate of piracy is the fourth lowest in the Asia Pacific region at 52 percent (Global 7). All in all, Singapore appears to be another attractive market for SAMPLE Business Software because of its strong economy, political stability, and high rate of computerisation.

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Hong Kong In addition to Malaysia and Singapore, Hong Kong is another bustling economy in the Asia Pacific region. In 1998, the Heritage Foundation named Hong Kong as the worlds freest economy. Hong Kongs free trade economy is fully supported by the government but has very little government intervention. Hong Kong was returned to China on July 1, 1997 and became a Special Administrative Region of the Peoples Republic of China. However, Hong Kongs present economic, legal, and social policies will remain intact until the year 2047. Due to its British influence, the main language of business and accounting is English. Digital 21 is the governments initiative to emphasise the importance of IT in the community and into the 21st century. One of Digital 21s objectives that will have a major impact on SMEs is its A Cultural Environment that Stimulates Creativity and Welcomes Advances in the Use of IT objective. This objective encourages and promotes the use of IT by private organisations, especially SMEs. SMEs that have succeeded in utilising IT in their businesses will receive government recognition and be awarded accordingly (Digital 26). Similar to Malaysia, Hong Kongs booming economy suffered from the 1997 Asian Financial Crisis. Hong Kongs GDP decreased by 5 percent in 1997 because of its dependence on regional trade (Hong Kong 1). Nonetheless, in 1999, Hong Kongs GDP topped HK$ 1,230 billion, an increment of 4 percent, and the GNP was HK$1,290 billion (Key Indicators 1) (GNP 1). The current exchange rate for the Hong Kong Dollar (HK$) against the US Dollar is US$1.00 to HK$7.79. The Hong Kong CPI for 1999 increased by 3.9 percent to 113.2 (1995=100) (Key Indicators 1). The Hong Kong population exceeded 6.8 million in 1999 and unemployment rose 0.3 percent from 5.7 percent to 6.0 percent (Unemployed 1). In 1999, there were 490,888 companies registered with the Companies Registry in Hong Kong (Message 1). Ninety-eight percent of establishments were classified as SMEs. SMEs in Hong Kong are described as manufacturing establishments with less than 100 employees and service establishments with less than 50 employees. In September 1999, there were a total of 293,477 SMEs, which employed 60 percent of the total Hong Kong workforce. SMEs in Hong Kong are divided into the following categories: Import and Export 36 percent; Wholesale, Retail, Restaurants, and Hotels 28 percent; Financing, Insurance, Real Estate, and Business Services 16 percent; Community, Social, and Personal Services 9 percent; Industrial Sector 8 percent; and Transport and Storage 3 percent (see Graph 2 set out in Appendix [ ] below) (SME HK 1). IDC forecasts a PC shipment growth rate of 15.5 percent for 2000 (Lam 29). In 1998, piracy decreased by 8 percent from 67 percent to 59 percent due to major government efforts to crack down on illegal software (Global 7).

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The Philippines IT21 will fuel the growth of the Philippine IT industry. IT21 is the Philippines IT action agenda for the 21st century. The goal of IT21 is for the Philippines to become a Knowledge centre in Asia. According to IT21, the Philippines will become a major software development and training centre in Asia. IT21 also encourages the Philippine private sector to build competitiveness by integrating IT solutions (IT21 4). The 1997 Asian Financial Crisis spilled over to the Philippines, causing a 0.5 percent reduction in the GDP for 1998 from 5 percent the previous year (Philippines 1). In 1999, the GDP reached PhP914,483 million and GNP was PhP965,572 in constant 1985 prices (National Accounts 1). Currently, the exchange rate for the US Dollar and the Philippine Peso (PhP) is US$1.00 equals PhP41.30. The CPI for the Philippines in 1999 was 146.0 (1994=100) (Income 1). The total population of the Philippines in 1999 was estimated at 76.3 million people (Population 1). The 1999 Philippine unemployment rate is higher compared to other Southeast Asian countries at 9.3 percent (Labor 1). SMEs are defined as any business activity or enterprise engaged in industry, agricultural business and/or services whether single proprietorship, co-operative, partnership or co-operation. In addition to that, assets for small enterprises should fall between PhP1.5 million and PhP15.0 million. For medium enterprises, assets should total PhP15.0 million to PhP60.0 million. Also, there should be between 10 to 99 employees for small enterprises and from 100 to 199 employees for medium enterprises. There are a total of 78,000 SMEs in the Philippines. Generally, SMEs make up 99 percent of manufacturing establishments and employ 54.9 percent of the total Philippine workforce (SMI Philippines 1). For 2000, the Philippine PC shipments will grow by 22.5 percent (Lam 29). Piracy rates declined by 5 percent from 82 percent to 77 percent in 1998 (Global 7). Politically, the past three years have been turbulent due to the unrest in the southern region of Muslim Mindanao. The Philippines is also prone to cyclonic storms, tsunamis, and mild earthquakes. Nonetheless, improved weather conditions in 1999 put the Philippines back on a path of economic and political stability. In conclusion, the Philippines is another market that holds unlimited potential for SAMPLE applications due to its government supported IT strategy, IT21.

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India In 1998, the World Bank confirmed that India was the worlds eleventh largest economy (1). This can be attributed to a flow of foreign investors to India, especially over the past year. Deregulation and privatisation has also played an important role in revitalising the Indian economy. The current exchange rate for the US Dollar against the Indian Rupee (Rs.) is US$1.00 to Rs43.65. As of July 1999, Indias population is estimated at 1.0 billion people (India 1). Similar to the other countries discussed above, business and accounting practices are conducted in English. _India also has its own government initiated IT strategy. The Ministry of Information Technology will play a pro-active role as facilitator, motivator, and promoter of the strategy. Indias vision is to become an IT Super Power by the year 2008. Additionally, this vision emphasises the importance of IT in spurring future economic growth. __Small scale industries (SSIs) are defined as undertakings with investments in fixed assets not exceeding Rs.10.0 million and can be held in ownership terms or on lease or by hire purchase. At the end of 1998, there were a total of 3.01 million SSIs in India and 85 percent of SSIs were industrial companies (Organisations 1). As of March 2000, SSIs employed 18.3 million people. Although SMEs in Singapore and Hong Kong play a major part in contributing to the GDP, SSIs contribute only 10 percent to Indias GDP. However, SSIs are expected to grow by 8.5 percent in the 1999-2000 period. Currently, the IT market in India is demonstrating remarkable growth. In April 1998March 1999, IDC India reported that the IT industry grew 17.8 percent and the entire IT market accounted for Rs.127.24 billion. Packaged software amounted to 10.5 percent of the total Indian IT market. IDC India also forecasts that the IT market will grow by 19.7 percent in 1999-2000 (IT Industry 1). In addition to that, the office suites market grew by a remarkable 51 percent and sold 188,500 units. Microsoft Office 97 held 66 percent of the Indian office suites market (Good 1). Also, India will have the greatest PC shipment growth in Asia, a figure of 46.6 percent. IDC India stated that for 1999 alone, a total of 1.1 million PCs were shipped (PC 1). As of 1999, the Ministry of Information Technology estimates that there are a total of 3.0 million computers installed (Competitive 1). The piracy rate for India decreased 4 percent from 69 percent to 65 percent. India has the potential to be a key market for SAMPLE Business Solutions because of Indias phenomenal IT market growth and large SME market.

APPENDIX VIII

Distribution of SMIs in Malaysia

Graph 1

22% Graph 2 Chemical, Petroleum, Plastic, and Rubber Products 11%

Others

Food and Beverages 20%

Fabricated Metals Products, Machinery, and Equipment 18%

APPENDIX IX Garments
12% Wood and Wood Products 17%

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Key Statistics Introduction Average growth of PC shipments in Asia Pacific : 24.9% Asia Pacific software sales growth : 21.0% Asia Pacific piracy rate : 49.0% South East Asia business software piracy rate : 84.0%

Malaysia GDP GNP CPI (1994=100) Population Unemployment rate Number of registered companies (Estimate) Small business sector IT growth rate Number of PCs installed (PIKOM Estimate) PC shipment growth rate forecast Percentage of piracy : RM 299,683 million : RM 280,332 million : 120.4 : 22.71 million : 3.0% : 550,000 : 11.4% : 1.3 million : 17.6% : 73.0%

Singapore GDP GNP CPI (1998=100) Population Unemployment rate Number of registered companies Number of registered businesses (Estimate) PC shipment growth rate forecast Percentage of households that own PCs Percentage of piracy : S$ 143,981 million : S$ 147,548 million : 100.9 : 3.9 million : 3.3% : 91,685 : 110,000 : 6.0% : 40.8% : 52.0%

Hong Kong GDP GNP CPI (1995=100) Population Unemployment rate Number of SMEs Number of registered companies PC shipment growth rate forecast Percentage of piracy : HK$ 1,230 billion : HK$ 1,290 billion : 113.2 : 6.8 million : 6.0% : 290,000 : 490,888 : 15.5% : 59.0%

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Philippines GDP at constant 1985 prices GNP at constant 1985 prices CPI (1994=100) Population Unemployment rate Number of SMEs PC shipment growth rate forecast Percentage of piracy : PhP914,483 : PhP965,572 : 146.0 : 76.3 million : 9.3% : 78,000 : 22.5% : 77.0%

India Population : 1.0 billion Number of SSIs : 3.01 million IT industry growth rate forecast : 19.7% Number of PCs sold : 1.1 million Number of PCs installed : 3.0 million Number of MS Office 97 and Lotus Smart Suite sold : 188,500 units MS Office 97 market share : 66.0% PC shipment growth rate forecast : 46.6% Percentage of piracy : 65.0%

Distribution of SMEs in Hong Kong

Transport, Storage, and Communications 3% Community, Social, and Personal Services 9% Industry 8%

Import/Export 36%

Financing, Insurance, Real Estate, and Business Services 16%

Wholesale, Retail, Restaurants, and Hotels 28%

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APPENDIX X Competitor Analysis Name of competitor and country of origin Products currently sold in the market Price Range (s = single user) Countries (Asia) Market perception (Ranking in each country)

Comments on strategy

Products ABC Corporation Sdn Bhd ABC Malaysia Accounting V Stock Point of Sale (POS) Payroll (60) Payroll (>60)

RM 899 (s) 1,050 + 525 (invoicing module) 3,000 (s) 525 (s) 1,050 (s) 599 (w/o invoicing & stock) 899 (although allow multiusers, suggest each module to be accessed by one user only) Malaysia Singapore Thailand

Single Users 1st

Multi users 9 major local universities and higher educational institutions using as training syllabus. No.1 in Malaysia and capture 70% of market share in the northern region. Well penetrating into Chinese business community by advertising on major Chinese newspapers everyday. Sales direct to user especially in northern region. Presently, they start penetrating in Thailand. Aggressive in printed advertisements.

Mysoft Sdn Bhd Mr. Accounting Malaysia

Mr Accounting Mr Accounting Plus

Malaysia Singapore

3rd

Fact Software (M) Sdn Bhd FACT Software India

FACT /Pro Perks Payroll & HR

3999 (s) Dos, 5999 (s) Win 8,999 (5s) 3,888

Malaysia Singapore Indonesia India, Sri Lanka

2nd 1 / 2nd
st

Presently, with the intention to appoint at least 2 channel partners in every state and try to be 100% channel sales model (channel partner). Branding through sponsored academic centers and audit partners.

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Thailand Bangladesh Pakistan Philippines Sybiz Malaysia Sdn Bhd SYBIZ Australia Intuit / Reckon QB Sdn Bhd Quicken U.S./ Australia AccTrak21 Technologies (M) Sdn Bhd AccTrack 21 QuickAccounts (w/o payroll) 2000 (s) Malaysia Singapore Sri Lanka Malaysia Singapore Philippines 4th 1st 1st Setting up branches in Penang and Johor. Module by module / special module bundles. Targeting companies with A$1 mil < turnover < $100 mil. Aggressively targeting retailers and recently into educational pack.

QuickBooks Pro V6 + QuickPOS v2 epackPayroll

1299 (s), 3499 (5s) 3000 3500 (s), 5400 (5s) 300 ( small business) 660 (enterprise) 399 (s) 828 (s), 7470 8960 (3s)

Acc Light (GL+Cash) Econima (no inventory but + Fixed Assets) Peachtree Accounting TypeEasy Accounting v. 9

Malaysia Singapore

5th

4th

Penetrate into local (1) university as part of university courseware. Presently, they are distributing free copy of Acc Light to the Malaysian Institute of Accountant Acc Light is used to capture the market share first and aiming to convert the user to higher range products.

Peachtree U.S. Info Spec Sdn Bhd TypeEasy U.S.

880 (s)

Malaysia Singapore Philippines Malaysia Singapore

3rd 3rd 4th

4th

2400 (s), 3800 (unlimited)

3rd

1. Hong Kong is not included in the above analysis.

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APPENDIX XI Bibliography of Works Cited in the preparation of this Plan 1998 Global Software Piracy Report A study conducted by International Planning and Research Corporation for the Business Software Alliance and Software & Information Industry Association. Business Software Alliance. http://www.bsa.org/statistics/index.html (April 17, 2000). Ang, Beng Lee. SME IT marketplace on the upturn. SME IT Guide Malaysia. p. 8,10; June 1999. About IDA. Infocomm Development Authority of Singapore. http://www.ida.gov.sg/Website/IDAContent.nsf/vSubCat/About+IDAIntroduction/OpenDocument (May 8, 2000). Competitive Indications. Ministry of Information Technology India. http://www.mit.gov.in/Advantage%20India/ld016.htm (May 3, 2000). Consumer Durables. Statistics Singapore. http://www.singstat.gov.sg/FACT/SIF/sif19.html (Feb. 24, 2000). Contribution of the Packaged Software Industry to the Southeast Asian Economies. Business Software Alliance. http://www.bsa.org/statistics/index.html (April 17, 2000). The Corporate Sector. Statistics Singapore. http://www.singstat.gov.sg/FACT/SIF/sif8.html (Feb. 24, 2000). Cost of Living. Microsoft Encarta Online Encyclopedia 2000. http://encarta.msn.com/find/Concise.asp?z=11&pg=2&ti=0442D000&hs=consumer+price+index (April 13, 2000). Digital 21- Information Technology Strategy. Information Technology and Broadcasting Bureau - Hong Kong Special Administrative Region. http://www.info.goc.hk/itbb (May 2, 2000). Economic and Financial Data for Singapore. Consumer Durables. Statistics Singapore. http://www.singstat.gov.sg/SDDS/data.html (Feb. 24, 2000). Factfile 1999. Singapore Economic Development Board. http://www.sedb.com.sg/annual/an_1999_09.html (April 14, 2000). Good times for the Office Suites market, grows 51% in fiscal 1998-99, says IDC India. IDC India. http://www.idcindia/Pressrel/20Sep99.html (April 17, 2000). Gross National Product. Census and Statistics Department Hong Kong, Special Administrative Region, Peoples Republic of China. http://www.info.gov.hk/censtatd/eng/hkstat/hkinf/nat_account/gdp3.htm (April 24, 2000). Hong Kong. CIA The World Factbook 1999.

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http://www.cia.gov/cia/publications/factbook/hk.html (Feb. 10, 2000). Income and Prices Sectoral Statistics. National Statistical Coordination Board Republic of the Philippines. http://www.nscb.gov.ph/secstat/d_price.htm (April 13, 2000). India. CIA The World Factbook 1999. http://www.cia.gov/cia/publications/factbook/in.html (April 17, 2000). India: 11th largest economy. BBC News. http://news.bbc.co.uk/hi/english/world/south_asia/newsid_712000/712883stm (April 17, 2000). IT21. National Information Technology Council Republic of the Philippines. http://www.neda.gov.ph/IT21 (May 8, 2000). IT Industry exhibits resilience, grows 17.8% in 1998-99. IDC India. http://www.idcindia/Pressrel/22Jun99.html (April 17, 2000). Key Annual Indicators. Statistics Singapore. http://www.singstat.gov.sg/FACT/KEYIND/keyind.html#Demographic%20Indicators (April 24, 2000). Key Findings of ICT Usage Survey on the ICT Adoption of Businesses in Singapore. Infocomm Development Authority of Singapore. http://www.ida.goc.sg/Website/IDAContent.nsf/dd1521f1e79ecf3bc825682f0045a340/d72e806e5 05de7f3c825686d0004ef7b?OpenDocument (May 8, 2000). Key Indicators. Census and Statistics Department Hong Kong, Special Administrative Region, Peoples Republic of China. http://www.info.gov.hk/censtatd/eng/hkstat/hkinf/keycont.htm (April 24, 2000). Key Statistics Malaysia. Department of Statistics Malaysia. http://www.statistics.gov.my/English/keystats.html (April 24, 2000). Labor and Employment Sectoral Statistics. National Statistical Coordination Board Republic of the Philippines. http://www.nscb.gov.ph/secstat/d_labor.htm (April 13, 2000). Lam, Siu Shan. IDC forecasts bullish run for Asia Pacific PC market. PC Week Asia. p. 29, 8 January 2000. Legard, David. Asia-Pacific IT market headed for rebound. Computerworld Hong Kong. http://www.cw.com.hk/analysis/a990414001.htm (Jan. 19, 2000). Malaysia. CIA The World Factbook 1999. http://www.cia.gov/cia/publications/factbook/my.html (Feb. 10, 2000). Message from the Registry. Companies Registry Hong Kong. http://www.info.gov.hk/cr/message/000113.htm (April 14, 2000). National Accounts Sectoral Statistics. National Statistical Coordination Board Republic of the Philippines. http://www.nscb.gov.ph/secstat/d_accounts.htm (May 5, 2000).

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National Income. Statistics Singapore. http://www.singstat.gov.sg/FACT/SIF/sif5.html (Feb. 24, 2000). National Summary Data Page. Department of Statistics Malaysia. http://www.statistics.gov.my/nsdp.htm (April 13, 2000). Organisations outline plans, assistance for SMEs. IT Singapore. p. 12, March 2000. PC market crosses 1 million units landmark in 1999, says IDC India. IDC India. http://www.idcindia/Pressrel/08Mar2000.html (April 17, 2000). Philippines. CIA The World Factbook 1999. http://www.cia.gov/cia/publications/factbook/rp.html (Feb. 10, 2000). PIKOM Market Information. PIKOM. http://www.pikom.org.my/html/market_content.html (April 28, 1999). Population National Summary Data Page. National Statistical Coordination Board Republic of the Philippines. http://www.nscb.gov.ph/sdds/nsdp_popn.htm (April 26, 2000). Singh, Piyush. IT Priorities in 2000. CIO p.54, April 2000. Small and Medium Industries in Malaysia. ASEAN Small and Medium Enterprises. http://aeup.brel.com/sme/sme3.html (Jan. 18, 2000). Small and Medium Industries in the Philippines. ASEAN Small and Medium Enterprises. http://aeup.brel.com/sme/sme6.html (Jan. 18, 2000). Small and Medium Enterprises in Hong Kong. Industry Department, Government of Hong Kong, Special Administrative Region. http://sme.gcn.gov.hk/english/smehk_b.htm (April 14, 2000). Small and Medium Enterprises in Singapore. ASEAN Small and Medium Enterprises. http://aeup.brel.com/sme/sme13.html (Jan. 18, 2000). SME Policies of Singapore. http://www.actetsme.org/sing/sinpol.html (Jan. 18, 2000). Unemployed Persons and Unemployment Rate. Census and Statistics Department Hong Kong, Special Administrative Region, Peoples Republic of China. http://www.info.gov.hk/censtatd/eng/hkstat/hkinf/labour/labor3.htm (April 24, 2000). Vision. Ministry of Information Technology India. http://www.mit.gov.in/about.htm (May 8, 2000). What is the MSC? Incentives. Multimedia Super Corridor. http://www.mdc.com.my/msc/incent/mscst.html (April 25, 2000). What is the MSC? Overview. Multimedia Super Corridor. http://www.mdc.com.my/msc/index.html (April 25, 2000).

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