FACTOR /VARIABLES PleaserateCCDonthefollowingfactorsFood PleaserateCCDonthefollowingfactorsPrice PleaserateCCDonthefollowingfactorsServic e PleaserateCCDonthefollowingfactorsAmbience PleaserateCCDonthefollowingfactorsAccessebility PleaserateCCDonthefollowingfactorsHygiene Pleaseindicateyourlevelofagreementforthefollowingstatem Pleaseindicateyourlevelofagree mentforthefollowingstatem_A Pleaseindicateyourlevelofagreementforthefollowingstatem_B Pleaseindicateyourlevelofagreementforthefollowingstatem_C Pleaseindicateyourlevelofagreementforthefollowingstatem_D Pleaseindica

teyourlevelofagreementforthefollowingstatem_E /MISSING LISTWISE /ANALYSIS PleaserateCCDonthefollowingfactorsFood PleaserateCCDonthefollowingfactorsPrice PleaserateCCDonthefollowingfactorsService PleaserateCCDonthefollowingfactorsAmbience PleaserateCCDonthefollowingfactorsAccessebility PleaserateCCDonthefollowingfactorsHygiene Pleaseindicateyourlevelofagreementforthefollowingstatem Pleaseindicateyourlevelofagree mentforthefollowingstatem_A Pleaseindicateyourlevelofagreementforthefollowingstatem_B Pleaseindicateyourlevelofagreementforthefollowingstatem_C Pleaseindicateyourlevelofagreementforthefollowingstatem_D Pleaseindica teyourlevelofagreementforthefollowingstatem_E /PRINT INITIAL KMO EXTRACTION ROTATION /FORMAT SORT /PLOT EIGEN /CRITERIA MINEIGEN(1) ITERATE(25) /EXTRACTION PC /CRITERIA ITERATE(25) /ROTATION VARIMAX /SAVE REG(ALL) /METHOD=CORRELATION.

Factor Analysis
Notes Output Created Comments Input Active Dataset Filter Weight Split File N of Rows in Working Data File Missing Value Handling Definition of Missing DataSet1 <none> <none> <none> 83 MISSING=EXCLUDE: User-defined missing values are treated as missing. Cases Used LISTWISE: Statistics are based on cases with no missing values for any variable used. 04-Apr-2012 23:33:38

Syntax

FACTOR /VARIABLES PleaserateCCDonthefollowingfactorsFood PleaserateCCDonthefollowingfactorsPrice PleaserateCCDonthefollowingfactorsServic e PleaserateCCDonthefollowingfactorsAmbie nce PleaserateCCDonthefollowingfactorsAccess ebility PleaserateCCDonthefollowingfactorsHygi ene Pleaseindicateyourlevelofagreementforthefo llowingstatem Pleaseindicateyourlevelofagreementforthefo llowingstatem_A Pleaseindicateyourlevelofagreementforthefo llowingstatem_B Pleaseindicateyourlevelofagreementforth efollowingstatem_C Pleaseindicateyourlevelofagreementforthefo llowingstatem_D Pleaseindicateyourlevelofagreementforthefo llowingstatem_E /MISSING LISTWISE /ANALYSIS PleaserateCCDonthefollowingfactorsFood PleaserateCCDonthefollowingfactorsPrice PleaserateCCDonthefollowingfactorsServic e PleaserateCCDonthefollowingfactorsAmbie nce PleaserateCCDonthefollowingfactorsAccess ebility PleaserateCCDonthefollowingfactorsHygi ene Pleaseindicateyourlevelofagreementforthefo llowingstatem Pleaseindicateyourlevelofagreementforthefo llowingstatem_A Pleaseindicateyourlevelofagreementforthefo llowingstatem_B Pleaseindicateyourlevelofagreementforth efollowingstatem_C Pleaseindicateyourlevelofagreementforthefo

Resources

Processor Time Elapsed Time Maximum Memory Required

00:00:00.795 00:00:01.045 19992 (19.523K) bytes Component score 1 Component score 2 Component score 3 Component score 4

Variables Created

FAC1_1 FAC2_1 FAC3_1 FAC4_1

[DataSet1]

KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Bartlett's Test of Sphericity Approx. Chi-Square df Sig. .612 191.398 66 .000

Communalities Initial Please rate CCD on the following factors [Food] Please rate CCD on the following factors [Price] Please rate CCD on the following factors [Service] Please rate CCD on the following factors [Ambience] Please rate CCD on the following factors [Accessebility] Please rate CCD on the following factors [Hygiene] Please indicate your level of agreement for the following statements [I prefer plastic money to paper money] 1.000 .390 1.000 Extraction .703

1.000

.640

1.000

.634

1.000

.610

1.000

.661

1.000

.665

Please indicate your level of agreement for the following statements [I spend more when Im with friends] Please indicate your level of agreement for the following statements [Music alleviates mood] Please indicate your level of agreement for the following statements [Aroma of coffee rejuvenates the senses] Please indicate your level of agreement for the following statements [Coffee makes a good company] Please indicate your level of agreement for the following statements [Coffee is unhealthy] Extraction Method: Principal Component Analysis. 1.000 .526 1.000 .562 1.000 .702 1.000 .639 1.000 .580

Total Variance Explained Compon ent Total 1 2 3 4 5 6 7 8 9 10 11 12 2.624 1.898 1.535 1.256 .953 .767 .685 .615 .523 .430 .398 .317 Initial Eigenvalues % of Variance 21.868 15.817 12.788 10.469 7.939 6.389 5.711 5.127 4.355 3.581 3.318 2.639 Cumulative % 21.868 37.685 50.472 60.942 68.881 75.270 80.980 86.108 90.462 94.043 97.361 100.000 Extraction Sums of Squared Loadings Total 2.624 1.898 1.535 1.256 % of Variance 21.868 15.817 12.788 10.469 Cumulative % 21.868 37.685 50.472 60.942 Rotation Sums of Squared Loadings Total 2.052 2.035 1.884 1.343 % of Variance 17.099 16.954 15.697 11.192 Cumulative % 17.099 34.053 49.750 60.942

Extraction Method: Principal Component Analysis.

Component Matrixa Component 1 Please rate CCD on the following factors [Ambience] Please rate CCD on the following factors [Hygiene] Please rate CCD on the following factors [Service] Please indicate your level of agreement for the following statements [I spend more when Im with friends] .540 -.313 -.357 .251 .624 2 .364 3 .055 4 .292

.576

.076

-.547

-.169

.570

.547

-.076

.068

Please indicate your level of agreement for the following statements [Coffee makes a good company] Please indicate your level of agreement for the following statements [Music alleviates mood] Please indicate your level of agreement for the following statements [Aroma of coffee rejuvenates the senses] Please rate CCD on the following factors [Food] Please rate CCD on the following factors [Accessebility] Please rate CCD on the following factors [Price] Please indicate your level of agreement for the following statements [Coffee is unhealthy] Please indicate your level of agreement for the following statements [I prefer plastic money to paper money] Extraction Method: Principal Component Analysis. a. 4 components extracted. .255 -.251 -.127 .496 -.159 .114 .004 .698 .417 .509 .485 .188 .499 -.594 .293 -.119 .404 -.629 .274 -.072 .534 -.295 .435 .036

.498

.090

-.539

-.338

.280

.429

.454

-.414

Rotated Component Matrixa Component 1 Please rate CCD on the following factors [Food] Please rate CCD on the following factors [Ambience] Please rate CCD on the following factors [Service] .818 2 .072 3 -.159 4 -.065

.702

.082

.245

.224

.687

-.109

.388

.008

Please indicate your level of agreement for the following statements [Aroma of coffee rejuvenates the senses] Please indicate your level of agreement for the following statements [Music alleviates mood] Please indicate your level of agreement for the following statements [Coffee makes a good company] Please rate CCD on the following factors [Accessebility] Please rate CCD on the following factors [Hygiene] Please indicate your level of agreement for the following statements [I spend more when Im with friends] Please rate CCD on the following factors [Price] Please indicate your level of agreement for the following statements [Coffee is unhealthy] Please indicate your level of agreement for the following statements [I prefer plastic money to paper money] Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 6 iterations. .056 .203 .079 .583 .159 -.241 -.315 .586 .522 .105 -.027 -.597 .031 .325 .493 .480 .059 .004 .804 -.106 .290 .690 -.030 .033 -.098 .790 .037 .056 -.023 .832 .094 .009

.135

.035

.801

.062

Component Transformation Matrix Compon ent 1 2 3 4 1 .584 .670 .385 .250 2 .548 -.696 .451 -.110 3 .588 .033 -.743 -.318 4 .112 -.258 -.311 .908

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.