IT430 : E-Commerce Course Content and Recommended Books/Material

Recommended Books/Material

Electronic Commerce by Gary P. Schneider Electronic Commerce : Security, Risk Management and Control by Greenstein & Feinman Electronic commerce A Managerial Perspective by Turban et al Absolute Beginners Guide to Networking by Joe Habraken Creating a Web Page by Paul Mcfedries Data Mining Concepts & Techniques by Han Kamber E-Commerce: Strategy, Technologies And Applications by David Whiteley Internet Law in Canada by Michael Geist
03 Credit Hours

IT430 : E-Commerce
Course Content

Introduction to E-Commerce and its types, Internet and WWW Basics, Internet standards and protocols, IP addressing, Data communication on internet, Domain name system. Networking devices, Role of ISPs on Internet. Markup languages and the Web, Web designing using HTML, CSS and Java Scripting. Introductionto Client side & server side processing, Cookies, Maintaining state in a stateless environment, two tier/n-tier architecture. Security issues on the internet. Electronic Payment Systems. E-banking and ERP. Territorial jurisdiction and conflict of laws, online contracts, online defamation, Copyright in Cyberspace. Issue of ISPs liability, domain-name and trade mark conflicts, privacy issue on

the internet, Cyber crimes.

ENG301 : Business Communication Course Content and Recommended Books/Material

Recommended Books/Material

EFFECTIVE BUSINESS COMMUNICATION by Murphy, Herta A., Hildebrandt,Herbert W., Thomas, Jane P. BUSINESS COMMUNICATION TODAY by Bovee,Courtland L./Thill,John V. Technical Writing: A Reader Centred Approach by Anderson,Paul V. How to Write Papers and Reports about Computer Technology by Slides,Charles H. Business communication by Amjad,Shakil Business Writing and Communication by Kenneth,Davis w
03 Credit Hours

ENG301 : Business Communication

Course Content

Introduction to Communication, Flow of communication, Theories of Communication, The process of communication and misconceptions, Barriers in effective communication, Non-verbal communication, Traits of good communicators, Principles of business communication, Intercultural communication, Individual cultural variables, Process of preparing effective business messages, The appearance and design of business messages, Communication through technology, Basic organizational plans , Letter writing, Memorandum and Circular, Minutes of the meeting, Business reports, Market reports, Job search and employment, Resume writing, Resume and application letter, Job inquiry letter and interview, Process

of preparing the interview, Oral presentation, Language practice and negotiation skill, Negotiation and listening, Thesis writing and presentation, Research methodology
MGT501 : Human Resource Management Course Content and Recommended Books/Material

Recommended Books/Material

Human Resource Management by David A. Decenzo and Stephen P. Robbins Human Resource Management by Gary Dessler
03 Credit Hours

MGT501 : Human Resource Management

Course Content

Introduction to HRM, Essentials of Management, Organization and components of Organization, People and Their Behavior, Individual Vs. Group Behavior, Personnel management to human resource management . Human Resource Management in changing environment, work place diversity. Functions and Environmentof HRM. Line and Staff Aspects of HRM, Legal Context of HR, Human Resource Planning (HRP). Strategic planning and HRIS, Job Analysis, Sources of Recruitment, Selection, Selection Tests, Selection Process, Socialization, Training and Development, Maximizing Learning, Career Management, Performance, PerformanceAppraisal, Job evaluation and Pricing, Compensation System, Benefits, Role of Money in Performance of Employees, Motivation, Occupation, Health & Safety, Stress, Communication in Organization, Trade unions ,Conflict and Negotiation, Power and Politics, Employee Rights and Discipline, Leadership, international dimensions of HRM
MKT501 : Marketing Management Course Content and Recommended Books/Material

Recommended Books/Material

Marketing Management(Recommended Book) by Philip Kotler Principles of Marketing (reference book) by Philip Kotler
03 Credit Hours

MKT501 : Marketing Management

Course Content

Benchmark of Marketing, Customer Experience Management, Marketing Orientation, Influence of Marketing Environment on marketing decisions, Marketing Decisions, Marketing Plan, Strategic Marketing Planning, Product, Product Life Cycle (PLC), New product Development (NPD), Consumer Adoption Process, Packaging and labeling, Brand Management, Price and pricing, Pricing Objectives, Penetration Pricing, Price Discrimination, Portfolio Management, Promotion, Advertising, Mind Share, Television commercials, Sales and Selling techniques, Negotiation, Sales force management, Publicity, Public Relation & Corporate Image, Distribution Channels, Supply chain management (SCM), Wholesaling, Retailing, Consumer Behavior, SWOT Analysis, Market Research