VISITOR ATTRACTION MONITOR 2011

Overview

The following table shows the total number of visits to 649 visitor attractions in Scotland in 2011 and shows the split between those who visited paid and free admission attractions, including and excluding the National Museum of Scotland (NMS) and the new Riverside Museum (Riverside), in the Free Admission categories, which have both impacted positively on 2011 visits figures. Admissions Free Visits 2011 32,634,610

Free (Excl. NMS) Free (Excl. Riverside)

Paid Total Visits
Sample 649

31,139,882 31,565,624
14,340,191 46,974,801

There were 46,974,801 visits recorded by visitor attractions in 2011. The following tables consider attraction operators who provided comparable visitor statistics for 2011 and 2010, and show figures with and without National Museum of Scotland, who supplied figures for both 2011 and 2010. Admission Free

Sample
285

Visits 2011 31,171,969

Visits 2010 30,060,594

% 11/10 3.7

Free (excl.NMS)
Paid Total

284
345 630

29,677,241
14,181,146 45,353,115

29,441,340
13,843,961 43,904,555

0.8
2.4 3.3

During 2011, the Scottish Visitor Attraction sector experienced an overall increase in visits of 3.3% when comparing 2011 with 2010 data. TOP 20 PAID ADMISSION ATTRACTIONS Owner Attraction
HS P CT NTS HS CT HS P CT CT CT NTS CT PLC P CT P P LA P Edinburgh Castle Edinburgh Bus Tours Edinburgh Zoo Robert Burns Birthplace Museum Stirling Castle Our Dynamic Earth Urquhart Castle Scotch Whisky Heritage Centre Royal Yacht Britannia Scottish Seabird Centre CairnGorm Mountain Railway Culzean Castle and Country Park Rosslyn Chapel Nevis Range Landmark Forest Adventure Park Almond Valley Heritage Centre Heads of Ayr Farm Park East Links Family Park National Wallace Monument Dunvegan Castle

2011
1,302,825 554,117 536,502 444,947 433,393 331,833 315,911 287,633 282,984 277,263 230,454 170,781 139,888 137,339 127,030 126,892 125,217 109,082 107,962 104,077 E

2010
1,210,248 518,712 547,364 298,460 377,204 295,997 286,262 252,286 248,647 276,434 267,332 175,965 128,120 172,588 132,230 116,707 142,019 DK 109,901 98,669

%11/10
7.6 6.8 -2.0 49.1 14.9 12.1 10.4 14.0 13.8 0.3 -13.8 -2.9 9.2 -20.4 -3.9 8.7 -11.8

Category
C T Z MAG C MAG C D OHP Z AA C WS AA AA Z Z Z

Region
ED ED ED AY AR ED HI ED ED ED HI AY ED HI HI ED AY ED AR HI

-1.8 5.5

OHP C

TOP 20 FREE ADMISSION ATTRACTIONS Owner Attraction

G LA LA O CT CT P LA G G LA O G CT LA CT O LA LA CT i National Museum of Scotland Riverside Museumii Kelvingrove Art Gallery & Museum Scottish National Gallery St Giles' Cathedral Royal Botanic Garden Edinburgh Gretna Green Famous Blacksmith's Shop Gallery of Modern Art National War Museum Falkirk Wheel Glasgow Botanic Gardens Dundee Contemporary Artsiii Scottish Parliament Visitor Centre Eilean Donan Castle and Visitor Centre David Welch Winter Gardens New Lanark Village and Visitor Centre Scottish National Gallery of Modern Art Museum of Childhood People's Palace Centre for Contemporary Arts
iii

2011
1,494,728 1,068,986 981,787 925,574 851,375 790,545 723,576 606,989 504,086 413,004 400,000 386,123 366,522 323,572 308,661 304793 301344 237515 232587 222679 E E E E E

2010
619,254 Not Open 1,070,521 969,187 710,010 707,244 756,942 490,872 528,776 440,623 400,000 330,000 387,780 314,199 300,355 311,115 311,950 222,482 245,770 220,912 E E E E E

%11/10
141.4

Category Region
MAG MAG ED GG GG ED ED ED DG GG ED AR GG AN ED HI AB GG ED ED GG GG S S

-8.3 -4.5 19.9 11.8 -4.4 23.7 -4.7 -6.3 0.0 17.0 -5.5 3.0 2.8 -2.0 -3.4 6.8 -5.4 0.8

MAG MAG WS G HC MAG MAG T G MAG WP C G OHP MAG MAG MAG MAG

Extensive refurbishment of the National Museum of Scotland and re-launch in July 2011 resulted in a significant increase in visits figures for 2011, impacting on overall findings. The opening of the new Riverside Museum at Glasgow Harbour in June 2011 significantly impacted on visits figures for 2011. Dundee Contemporary Arts and Gretna Green Famous Blacksmiths Shop are free entry attractions with small paid elements.
iii ii i