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Hi there folks! This newsletter is designed to keep you up-to-date regarding the world of SEO and Performics SEO offering. This month we want to give you the lowdown on what's worth reading from the SEO community, how search is changing through the development of the semantic web and what you can do to stay ahead of the curve. We also have some exciting news about the team here in London.
April 2012
Rich Kirk
Head of SEO
Top Tips...
Heres a neat way to monitor the success of your SEO activity for target keywords on a daily basis. Using Google Analytics custom alerts you can now be emailed automatically when a keyword begins to drive a significantly increased volume of traffic. Open Analytics as normal. Click Home > Intelligence Events > Overview > Custom Alerts > Manage > New Custom Alert. Now you build the alerts. Set the period to day. Isolate organic search traffic by selecting medium matches exactly organic. Then configure the alert to let you know when you see a 15% increase or decrease (youll want separate alerts for each) vs. the same day the previous week. Once thats done Google will send you an email when the alert is triggered, allowing you to understand on a daily basis which keywords are being impacted by SEO or a seasonal spike in demand.
Lucy Scanlon also joins the team this month to head-up our relationship with Reckitt Benckiser. Lucy has been an account director within the SEO industry for several years and has a particularly strong background with regard to linkbuilding.
Fun facts about our new arrivals: Jonah is a frequent marathon runner (11 so far) and Lucy is a yoga-enthusiast. Looks like the team will be getting a whole lot fitter this summer!
Performics now boast offices in almost 30 countries, and in each one we have SEO expertise we can put at your disposal. Our offices coordinate through regular best practice councils and our hub offices (Chicago, London and Singapore) invest significant amounts of resource into ensuring that our approach and service levels are consistent across borders and languages.
Performics Rebrand You may notice a new Performics brand style over the coming weeks. This is all part of our ongoing programme to align even more closely with our colleagues in Performics and Zenith Optimedia offices around the world. More news next month.
Performics EMEA Office: 48 Charlotte St, London W1T 2NS T +44(0)20 3585 7306 www.performics.com
SEO Newsletter
April 2012
Best in Class...
Baking Mad are a UK-based baking community. With over 2000 recipes on their website they have a lot of great content. Their main KPI is increasing traffic from generic keywords on a monthly basis.
Thanks to a progressive linkbuilding approach and a continual effort to optimise their webpages, Baking Mad have seen some absolutely stellar results from their SEO activity. Year-on-year growth has been phenomenal:
+540%
Y-o-Y change in visits to the site from Valentines Day related keywords
+1263%
Y-o-Y change in visits to the site from Easter-related keywords. Baking Mad have also captured significant market-share from competitor websites through this programme. We work on a quarterly review basis with Baking Mad, allowing them the freedom to increase / decrease investment based on results.
Baking Mad: Visits from Organic Search
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