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  • Lays Chips Interview Questions

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    This document contains an interview questionnaire about Lay's chips. The questions ask about advertising of Lay's, whether low advertising affects sales, consumer conspiracy theories about Lay's containing haram ingredients, what compels customers to buy Lay's, the effectiveness of an advertisement declaring Lay's halal, why Junaid Jamshed was chosen for the ad, satisfaction with flavor varieties, response to different flavors, and purchase recommendations. The questionnaire then asks respondents about their viewing habits, what makes a good TV commercial, purchase influences, decision making style, and opinions on the Lay's conspiracy theory, halal advertisement, healthiness, and satisfaction level.

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    Questionnaire

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    This document contains an interview questionnaire about Lay's chips. The questions ask about advertising of Lay's, whether low advertising affects sales, consumer conspiracy theories about Lay's containing haram ingredients, what compels customers to buy Lay's, the effectiveness of an advertisement declaring Lay's halal, why Junaid Jamshed was chosen for the ad, satisfaction with flavor varieties, response to different flavors, and purchase recommendations. The questionnaire then asks respondents about their viewing habits, what makes a good TV commercial, purchase influences, decision making style, and opinions on the Lay's conspiracy theory, halal advertisement, healthiness, and satisfaction level.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    61 views4 pages

    Lays Chips Interview Questions

    Uploaded by

    timezit
    This document contains an interview questionnaire about Lay's chips. The questions ask about advertising of Lay's, whether low advertising affects sales, consumer conspiracy theories about Lay's containing haram ingredients, what compels customers to buy Lay's, the effectiveness of an advertisement declaring Lay's halal, why Junaid Jamshed was chosen for the ad, satisfaction with flavor varieties, response to different flavors, and purchase recommendations. The questionnaire then asks respondents about their viewing habits, what makes a good TV commercial, purchase influences, decision making style, and opinions on the Lay's conspiracy theory, halal advertisement, healthiness, and satisfaction level.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 4

    INTERVIEW QUESTIONS

    Q1. Why we dont see a lot of ads of lays on media? Q2. As advertising of lays is low, so does it affect your sales? Q3. Does conspiracy against Lays chips that it carries haram food enzymes affects the company profits? Q4. In your opinion, what compels customers most to consume Lays? Q5. Does justification Ad by Junaid Jamshed on proving Lays as Halal Product was effective? Q6. Why you have chosen Junaid Jamshed for ad? Q7. Are you satisfied with the number of flavors you have provided? Q8. Does all flavors of lays gets equal response?

    QUESTIONNAIRE
    Gender: Age: Male 16 years 20 years 26 years 30 years Female 21 years 25 years Above 30 years

    1. How many hours of TV do you watch a day, on average? a) b) c) d) a) b) c) d) a) b) c) d) a) b) c) d) a) b) c) d) Less than 2 hours 2 4 hours 4 6 hours More than 6hours Graphics Music Celebrity endorsement Storyline / concept Once 2-3 times 4-5 times 6 or more times I get involved I like to observe I evaluate things I change channel I am an intuitive person I trust my first sight I am a logical person I seldom believe others saying about the product compels you most to consume Lays?

    2. In your opinion, what makes up a good TV commercial?

    3. How many times do you see the advertisement with interest?

    5. When I see an advertisement

    6. When I am making buying decision

    7. What

    a) b) c) d)

    Brand name Quality Price Packaging

    8. Would you suggest other person to buy lays chips? a) Yes b) No c) Cant say

    9. The conspiracy against Lays chips that it carries haram food enzymes: a) b) c) d) e) Strongly Agree Agree Neither agree nor disagree Disagree Strongly Disagree

    10. This conspiracy has affected the consumer behavior towards purchasing of Lays chips in those days when this all started a) b) c) d) e) Strongly Agree Agree Neither agree nor disagree Disagree Strongly Disagree

    11. The justification Ad by Junaid Jamshed on proving Lays as Halal Product is effective a) b) c) d) e) Strongly Agree Agree Neither agree nor disagree Disagree Strongly Disagree

    12. Lays chips is a Healthy and hygiene food: a) b) c) d) e) Strongly Agree Agree Neither agree nor disagree Disagree Strongly Disagree

    13. To what extent are you satisfied with the Lays chips? a) b) c) d) e) Strongly Satisfied Satisfied Neither Satisfied nor Dissatisfied Dissatisfied Strongly Dissatisfied

    Thank you for filling up this questionnaire and giving your valuable time

    ADVERTISING EFFECT

    SUBMITTED BY: SALMAN MAHBOOB

    SUBMITTED TO: SIR.ANWAAR MOHYUDDIN COURSE: SOCIOLOGY

    Class: BBA-II-A

    Date: 03-04-2012

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