PRADA VS JIMMY CHOO LTD

BY: SITI BALQISY RAZALI

TASK 1.0

1.2.1

DIFFERENTATION OF THE STRUCTURES BETWEEN:

COMPARISON

PRADA

JIMMY CHOO LTD

GEOGRAPHICAL DEPARTMENTALIZATION

PROJECT-BASED STRUCTURE

MATRIX

The workers will be divided into certain group. Both of these structures will make the Prada and Jimmy Choo to make some group that consists of certain members. Both companies have to classify what characteristics that they want in the group or workers can form the group by themselves. For example: Prada will divide the organizations into group that based on area or location such as USA, Canada and Asian. For Jimmy Choo, it will divide the workers from multi-functional into a group based on project. Therefore these two structures evolve the grouping in its managerial.

When they have dividing the group, then each group will be controlled by a manager. Both of these companies have to put a manager in each group they were form. The manager will control the group and lead them into the companies main goal. For example: Prada put a manager in Asian department that will control the submanagers from each places in Asian area. Same as Prada, Jimmy Choo Ltd also have to put a manager in the team that it was form. The manager will lead the members to complete the project as the companies expected.

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PRADA VS JIMMY CHOO LTD

BY: SITI BALQISY RAZALI

CONTRAST

PRADA

JIMMY CHOO LTD

Prada was applied the geographical departmentalization management. in their

Jimmy Choo was applied the projectbased matrix structure in their management.

By using this type of structure Prada can put all the same specialists in a department that will be controlled by a manager. For example: Pradas manager from Johor, Melaka, Perak and Kuala

Differ from Prada, Jimmy Choo will put multi of departments into a group and will be conducted by a project

manager. For example: Jimmy Choos manager from Consumer Department, Product Department and Operation Department will be in a group for a project that will be lead by only a project manager.

Lumpur will be in one department which is we call it as Malaysia

Department that will be controlled by a main manager.

The departments that were divided by Prada are based on the different locations. It will consider about how many manager in one country. Prada will ensure that their product will be spread into many locations. For example: Nowadays, Prada have spread its branches in whole over the world by a wide range that controlled by different managers such as Asian Department Department manager, manager, European USA

Jimmy Choo only will integrate all the functional departments into a group based on the varieties of activities in each department that help in the project they will build. For example: The Sales department will combine with other department such as Financial and Marketing

department in a project.

Department manager and also Canada Department manager. SHM09071879|HND1A|JAN-JUN 2011 | 2

PRADA VS JIMMY CHOO LTD

BY: SITI BALQISY RAZALI

Prada

will

have

the

permanent

For Jimmy Choos, they implemented a way that differ from Prada. They will combine all functional departments into a group only when if they have planning a project. However they also have permanent unit that may do their same function in the project such as Human resource and Marketing. Some functional departments maybe will do different function based on the specific project. This functional departments also can do the same job for the other project if they wish or they can reconstructs the team. For example: Suppose Jimmy Choo Ltd wants to develop a new product such as new design of sandals that they call as a special project, so Jimmy Choo will create a team that consist of many functional departments that will work for the project. After the project was done, the team members will go back to their permanent functional jobs.

departments over the years until Prada by itself wish to eliminate all the departments. Until now, Prada also never change the departments they instead add more departments in more locations. Each department in Prada will do their own job and will do the same job that cannot be changed. For example: Asian Department will only control the Asian Pradas

branches forever and they cannot interrupt the European Department. Their jobs cannot be variable because it was fixed that it was their job. Even though there was a new product they wanna to lunch, only the area

department will involve in that project and same department will do the same job.

Pradas employees have to report only to one manager. This is means that if the employee is in a department, he or she need to report only to their department leader or manager. They cannot go for other departments

Sometimes Jimmy Chooss employees that were divided into different

functional department need to report to other departments manager for certain task. Therefore by using this structure the workers can report to more than two managers This from is different all

manager to report anything. For instance: If the managers of Prada

departments.

because

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PRADA VS JIMMY CHOO LTD

BY: SITI BALQISY RAZALI

are in the Canada Department, then, they should report to the head

managers know all functions. For instance: Marketing unit can

manager of the Canada Department itself. They cannot report to Asian Department although they know each other.

directly report to the Finance manager about the marketing expenditure.

Workers in the Prada can be expertise in their job because of the permanent departmentalization. When they do the same job every day, then they will be professional in the job given.

Workers in Jimmy Choo Ltd might be confuse of their job because of multitask were given to them. They have a short time to be expertise in the department.

However because of the workers were permanently doing the same job whole the time, they cannot develop their skill in different department. They have no opportunities to try being in the different departments. Pradas workers have low knowledge about other

Fortunately for workers in Jimmy Choo Ltd, they can develop their skill into varieties of task and different

department. This is because they always change their position based on project. Therefore they can control a lot of information about different

section and they got small amount of information because only the

department.

department know about what to do in their own department.

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PRADA VS JIMMY CHOO LTD

BY: SITI BALQISY RAZALI

Example

of

the

structure

of

the

Example of the structure of the ProjectBase Matrix Structure applied by

geographical applied by Prada.

Manager ( Asian Department )

departmentalization

Jimmy Choo.
CEO

Marketing Manager

Human Resource Manager

Manager ( Asian Department)

Manager ( Asian Department)

Manager ( Asian Department)

Project A Manager

Project A Manager

1.2.2

DIFFERENTATION OF THE CULTURES BETWEEN:

COMPARISON

PRADA Personal culture

JIMMY CHOO LTD Task culture

The similarities of these two cultures are that both of them are based in selective individual characteristics in forming a group and relationship between workers. This is because both of these cultures particularly have to search the acceptable characteristics that can suit with the certain unit. For example: Prada have applied the personal culture that form as cluster form that the workers will combine with the person that they think suit with them. While Jimmy Choo also will looking into personal capability that the person have to meet the task given from the project.

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PRADA VS JIMMY CHOO LTD

BY: SITI BALQISY RAZALI

Both of these cultures also give opportunities to everyone in the company to involve by the fair way. Because of they do not selecting workers by the ranking or status, but they choose from the natural ability in themselves. For example: Workers in Prada will consider the people that truly have the ideal characteristics to be combining in the team. However in Jimmy Choo company, they will look into the peoples expertise that can help the team. There are no bias in selection.

CONTRAST

PRADA

JIMMY CHOO LTD

Prada

was

implemented

personal

Jimmy Choo Ltd was implemented task culture in their organization.

culture in their organization.

This culture makes Prada build a cluster scenario in the company. As the name, personal culture will create an individual influence in Pradas

Jimmy Choo implemented a culture that they based on capability influence rather than seniority or status. They form a team that all the members have the appropriate capabilities.

company culture. The workers that have the same behavior will form a group for their own things. They have no main goals but them just

comfortable to be together in a group.

Pradas will be hard to change their workers culture. This is because their relationship was based on shared same interest or belief.

Jimmy Choo can control the culture depends on what the company wants. This is because the authorities that was distributed to the right people that have good performance and result in their jobs. It can be change depends on the projects needs.

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PRADA VS JIMMY CHOO LTD

BY: SITI BALQISY RAZALI

For example: Cooperation between workers in Prada was based on the individual characteristics itself. Sush as a worker comfortable to work with another one worker, then they will cooperate because they have same characteristics. Handy Harrisons visual that Prada implement the culture that is a cluster form.

For example: When a project was release by Jimmy Choo, some people that incharge will search the workers that have the ability to the task that given for the project. Then they will form a group or team to work together.

Handy Harrisons visual that Jimmy Choo implements culture that is a form of lattice.

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