Rhetorical Situation

We have reached the end of our journeyweve moved from literacy to discourse communities in general to our own areas of academic discourse in particular. We are now discussing rhetorical situationevery situation is a rhetorical situation! We are going to use the rhetorical skills we have developed as readers and writers to remediate one of our previous projects into a new medium. MISSION STATEMENT: By remediating one of our previous projects into a new medium (movie poster & concept), we will change that texts rhetorical situation. In our increasingly visual culture, we often find ourselves subjected to visual rhetoric as well as written/spoken rhetoric. This project will help us to understand the visual rhetorical moves we encounter every day. Scenario: For this project, imagine that you are a filmmaker. You will choose one of your previous projects to remediate into a movie concept and poster. During the last week of class, we will hold informal presentations of our concepts and posters and then have a class Oscars. Requirements: This assignment requires that you remediate a previous project of your choosing into a movie concept and poster. You will create a movie title, movie tagline, and basic plot summary (2-3 paragraphs) for your project. You will establish a genre, rating, and target audience. (Thats a big part of rhetorical situation.) For this project, you may feel free to fictionalize/change your project to some degree in order to make it into something that could be a movie. The link between your original project and the movie should be clear, but remediate away! We will be discussing visual rhetoric (remember this from our discourse community project?) in relation to movie posters for this project, so your poster needs to show evidence of your understanding of visual rhetoric principles. We will spend some time in class learning the basics of Photoshop to complete the poster part of this project. If you would prefer to create your poster using another program or by hand thats fine, but you MUST talk to me or email me with an explanation for your preference. (Grade breakdown: written portion of project worth 100 points, poster worth 50 points.) Key Resources: Your previous projects, 7 Elements of a Great Movie Poster Design, OWL visual rhetoric resources, Writing About Writing chapter 1 Disclaimer: Please be aware that this is not art class and therefore I will not be judging you harshly on your level of creative or artistic skill. If you are concerned about the quality of your poster, you may write a 1-2 page reflection explaining the visual rhetoric choices you attempted to make and why.

Grading Rubric for Project 4: Rhetorical Situation (Visual Rhetoric & Remediation) (150 points)
POSTER Visual Rhetoric (50 points) A Project demonstrates a strong use of the principles of visual rhetoric. Project has a clearly defined genre, a wellthought out title (and tagline), and employs conventions of movie poster design to engage an audience. A Summary indicates that your remediation choices have been clearly and creatively thought out. Project has a genre and rating that have been clearly thought out and an audience that has been specifically addressed. B Project demonstrates an effective use of the principles of visual rhetoric. Project has an easily discernible genre, an effective title (and tagline), and uses movie poster conventions. B Summary demonstrates that the remediation choices have been made with some careful thought. Project shows thoughtful consideration of genre, rating, and target audience. C Project demonstrates a basic use of the principles of visual rhetoric. Project demonstrates an attempt to establish a genre, has a relevant title, and uses some movie poster conventions. C Summary demonstrates that the remediation choices have been considered. Project has a genre, rating, and audience noted. D Project does not demonstrate any understanding or consideration of the principles of visual rhetoric. Project has no definite genre, lacks a title and/or tagline, and makes no attempt to employ the conventions of movie posters. D Summary does not demonstrate any clear thought or creative choice in the remediation. Project indicates little or no attention to genre, rating, and audience.

Movie Poster Conventions 35 points)

PLOT SUMMARY Editorial/Creative Choices in the Summary (40 points)

Rhetorical Situation (15 points)

F: Project is incomplete.