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Table of Contents
1. Installation.............................................................................................................................4 1.1 Download Easy WP SEO...............................................................................................4 1.2 Sign-Up to the Update List.............................................................................................4 1.3 Download the easywpseo.zip File................................................................................5 1.4 Unzip and Extract the Easy WP SEO Plugin Files.........................................................5 1.5 Upload the Easy WP SEO Plugin...................................................................................5 1.5.1 Upload Easy WP SEO to Your Wordpress Site Through FTP................................5 1.5.2 Upload Easy WP SEO to Your Wordpress Site Without FTP.................................6 1.6 Activate the Plugin..........................................................................................................7 1.7 Upload Troubleshooting..................................................................................................7 1.8 Validate Your License.....................................................................................................7 2. Configure Settings................................................................................................................9 2.1 Automatic Decoration Settings.......................................................................................9 2.1.1 Decoration Type......................................................................................................9 2.1.2 Keyword Decorations............................................................................................10 2.1.3 Image ALT Attribute...............................................................................................11 2.1.4 REL=No Follow Attribute.....................................................................................12 2.1.5 REL=No Follow White List URLs........................................................................12 2.1.6 REL=No Follow White List URLs........................................................................12 2.2 Miscellaneous Settings.................................................................................................12 2.2.1 Keyword Density...................................................................................................12 2.2.2 Description Meta Tag.............................................................................................13 2.2.3 Post/Page Content (Minimum Words)...................................................................14 2.2.4 Title Length............................................................................................................14 2.2.5 Manage Keywords Display Posts Per Page.........................................................14 2.2.6 Request Timeout...................................................................................................15 2.2.7 Internal Links.........................................................................................................15 2.2.8 Internal Images......................................................................................................15 2.3 Keyword Settings..........................................................................................................16 2.4 Developer License Holders How to Hide License Information From Clients............16 2.5 Upgrade Easy WP SEO................................................................................................17 3. Manage Keywords...............................................................................................................18 3.1 Manually Add Keywords...............................................................................................18 3.1.1 Select the Bulk Action............................................................................................18 3.1.2 Filter the Results...................................................................................................18 3.1.3 Enter the Primary Keywords.................................................................................19 3.1 Import Keywords...........................................................................................................20 3.2 Manually Enter Keywords.............................................................................................21
3.2.1 Enter the Primary Keyword...................................................................................21 3.2.2 Enter the Secondary Keywords.............................................................................21 3.2.3 Edit a Secondary Keyword....................................................................................22 3.2.4 Delete a Secondary Keyword................................................................................22 3.2.5 Clear All of the Secondary Keywords....................................................................23 3.2.6 Switch Between Scores and Suggestions............................................................23 4. On-Page SEO Analysis.......................................................................................................24 4.1 On-Page SEO Score....................................................................................................24 4.2 Keyword Density...........................................................................................................24 4.3 SEO Suggestions.........................................................................................................25 4.3.1 Title Tag.................................................................................................................25 4.3.2 URL.......................................................................................................................26 4.3.3 Meta Tags..............................................................................................................26 4.3.4 Heading Tags.........................................................................................................27 4.3.5 Content...................................................................................................................27 5. LSI Keywords......................................................................................................................29 5.1 Select the Keyword.......................................................................................................29 5.2 Generate a List of LSI Keywords..................................................................................29 5.3 Drag-and-Drop LSI Keywords into Your Content.........................................................30 6. Readability...........................................................................................................................31 6.1 Readability Scores........................................................................................................31 6.2 Readability Statistics.....................................................................................................31 7. Miscellaneous......................................................................................................................32 7.1 Internal Links................................................................................................................32 7.2 Internal Images.............................................................................................................33 7.3 Help...............................................................................................................................33 8. System Reset/Uninstall......................................................................................................34 8.1 Clear All Keywords........................................................................................................34 8.2 Reset Options To Defaults............................................................................................34 8.3 Uninstall Easy WP SEO................................................................................................34 9. Troubleshooting..................................................................................................................35 9.1 Why Do I Get Red X's For Things That I Know are 100% Correct (e.g., Title, H1, Meta Tags)?...................................................................................................................................35 9.2 Why Does Easy WP SEO Display a Red X For Title Contains Up To 66 Characters When My Title Is Only 55 Characters?.................................................................................35 9.3 Why Does Easy WP SEO Display a Red X For Title Begins With Keyword When My Title DOES Begin with the Keyword?...................................................................................36 9.4 What Should I Do if I Automatically Upgraded From Version 1.4 to Version 1.5 and the Plugin Disappeared?............................................................................................................37
1. Installation
1.1 Download Easy WP SEO
Click the download link in the email (with the Your Easy WP SEO Download Instructions...) subject line) you received after your investment in Easy WP SEO.
3. Upload the easywpseo directory (with the Easy WP SEO files) to the wp-content/plugins directory.
3. On the Install Plugins screen, click the Choose File button, and select the easywpseo.zip file from your computer.
4. Click the Install Now button to upload the plugin to your Wordpress site.
2. If so, you need to re-upload the plugin so the directory structure looks like this...
2. Configure Settings
After you activate Easy WP SEO and validate your license, click the Settings link in the Easy WP SEO menu (found on the left sidebar of the Wordpress Administrative Dashboard) to configure the plugin settings.
(a) Turned Off This is the default setting. When you select this option, it turns off the automatic decoration feature in Easy WP SEO. (b) Client-Side The client-side option automatically decorates your content on-the-fly when someone visits a post or page on your Wordpress site. Pros: Decorates your content without the need to permanently change your post and page title or content. 9
Cons: Can slow your site's load time because the plugin has to decorate the content in the background before Wordpress displays the post or page. (c) Admin-Side The admin-side option automatically decorates your content when you publish or edit your post or page (and when you save a draft). Pros: Permanently decorates your content. Even if you decide to uninstall Easy WP SEO, your content remains decorated for the search engines. Cons: You have to manually remove the decorations through the Wordpress Dashboard if you change your keyword or decide to remove automatic decorations.
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(a) Bold Bold Keyword Select the checkbox next to Bold Keyword to automatically bold your primary keywords. Bold Style Select the HTML tag you want Easy WP SEO to use to bold your primary keywords. You can select <b>...</b>, <strong>...</strong>, or <span style=fontweight:bold;>...</span>. (b) Italic Italicize Keyword Select the checkbox next to Italicize Keyword to automatically italicize your primary keywords. Italic Style Select the HTML tag you want Easy WP SEO to use to italicize your primary keywords. You can select <i>...</i>, <em>...</em>, or <span style=fontstyle:italic;>...</span>. (c) Underline Underline Keyword Select the checkbox next to Underline Keyword to automatically underline your primary keywords. Underline Style Select the HTML tag you want Easy WP SEO to use to underline your primary keywords. You can select <u>...</u> or <span style=textdecoration:underline;>...</span>.
Here is an example of what your HTML code looks like after Easy WP SEO inserts your primary keyword into the ALT attribute of an image: <img src=http://www.your-domain.com/images/your-image.jpg alt=your primary keyword />
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(a) Keyword Density (Minimum Score) Enter a percentage into the textbox next to Keyword Density (Minimum Score) to determine the minimum keyword density score required for your content. I recommend around 2%. (b) Keyword Density (Maximum Score) Enter a percentage into the textbox next to Keyword Density (Maximum Score) to determine the maximum keyword density score required for your content. I recommend around 4%. (c) Keyword Density Formula Select the formula you want Easy WP SEO to use to calculate your content's keyword density score. The first formula (Total Keywords / Total Words * 100) does not take into account the number of words in a keyword phrase, but is used by most other plugins to calculate keyword density. The second formula (Total Keywords / (Total Words / Total Words in Keyword Phrase)) * 100 calculates your keyword density score based on how many words are in your keyword phrase.
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(a) Title Length (Minimum Words) Enter the minimum number of words for your Title tag in the textbox next to Title Length (Minimum Words). I recommend around 3 words. (b) Title Length (Maximum Characters) Enter the maximum number of characters for your Title tag in the textbox next to Title Length (Minimum Characters). I recommend around 66 characters.
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(a) Default Region/Language Display semantically related keywords in 25 different languages from 41 regions around the world (select which one you want to display). (b) Maximum Results Enter the maximum number of keywords to display in the LSI keywords tab (found in the Easy WP SEO metabox on the Add New Post/Page or Edit Post/Page screens). (c) Sort Method Select the method to sort LSI keywords. Frequency sorts LSI keywords by the total number of occurrences. Alphabetical sorts the LSI keywords alphabetically.
2.4 Developer License Holders How to Hide License Information From Clients
If you own a Developer license, you can install Easy WP SEO on your clients' sites and hide your license information by clicking the Hide License Information button.
IMPORTANT: To reverse this action, you need to go to Easy WP SEO Manage Keywords and click the Uninstall Easy WP SEO button. 16
1. Click the "Settings" link in the Easy WP SEO menu. 2. Click the "Upgrade Plugin" button (found at the bottom of the screen). 3. On the Easy WP SEO License Upgrade page, select the appropriate license upgrade, and click the Upgrade button.
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3. Manage Keywords
After you configure the Easy WP SEO settings, click the Manage Keywords link in the Easy WP SEO menu (found on the left sidebar of the Wordpress Administrative Dashboard) to import or manually add primary keywords to your posts and pages.
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(b) Filter by Post Status Select from the Post Status drop-down menu to filter the results by status. You can select View all published to display all posts, pages, and custom post types (regardless of status). Select Pending to display pending posts and pages. Select Draft to display draft posts and pages. Select Future to display future posts and pages. Select Private to display private posts and pages. And select Trash to display posts and pages in the Trash section. (c) Filter by Categories Select from the Categories drop-down menu to filter the results by category. You can select View all categories to display all posts in all categories. Also, you can select a category like Uncategorized to display all posts in that specific category. (d) Filter by Date Select from the Date drop-down menu to filter the results by date. You can select Show all dates to display all posts and pages from all dates. Also, you can select a date like April 2011 (for example) to display all posts from that specific date. Click the Apply or Filter buttons to filter the results.
1. Click the Import Keywords button that corresponds to the desired plugin. 2. Click OK to confirm and Easy WP SEO will import your keywords from the plugin. (Just for the record, Easy WP SEO does not delete keywords from these other plugins.)
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IMPORTANT: The SEO and keyword density scores, suggestions, LSI keywords, readability scores, and internal links and images do NOT appear unless you enter a primary keyword and click the Publish, Update, or Save Draft buttons.
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IMPORTANT: Some people have thought their keyword density scores for long-tail keyword phrases were too high in Easy WP SEO compared to other plugins. But these other plugins rely on Formula #1, and do not take into account the total number of words in the keyword phrase. Therefore, the keyword density score in Easy WP SEO is actually more accurate (when Formula #2 is selected) because it DOES take into account the total number of words in the keyword phrase.
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The plugin or theme changes your title to the following... <title>This is my test title to give you an example | The Name of Your Site</title> Remember, Easy WP SEO scores your content based on what a visitor to your site sees, not necessarily what you see in the Add New Post/Page or Edit Post/Page screens in the Wordpress Dashboard.
4.3.2 URL
1. Permalink contains your keyword. This factor determines if your keyword appears in the permalink of your post or page. (For example, http://www.yourdomain.com/your-keyword/)
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4.3.5 Content
1. Content contains at least 300 words. This factor determines if your keyword contains a minimum number of 300 words. 2. Content has a 2.0%-5.5% keyword density. This factor determines if your keyword density has a minimum score of 2% and a maximum score of 5.5%. 3. Content contains keyword in the first 50-100 words. This factor determines if your keyword appears in the first 50-100 words of your post or page.
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4. Content contains at least one image with keyword in ALT attribute. This factor determines if your keyword appears in the ALT attribute of at least one image (<img src=yourimage.jpg alt=Keyword />) 5. Content contains at least one bold keyword. This factor determines if your keyword appears in a bold (<b>Keyword</b>), strong (<strong>Keyword</strong>), or span (<span style=font-weight:bold;>Keyword</span>) tag. 6. Content contains at least one italicized keyword. This factor determines if your keyword appears in an italic (<i>Keyword</i>), emphasis (<em>Keyword</em>), or span (<span style=font-style:italic;>Keyword</span>) tag. 7. Content contains at least one underlined keyword. This factor determines if your keyword appears in an underline (<u>Keyword</u>) or span (<span style=text-decoration:underline;>Keyword</span>) tag. 8. Content contains keyword in anchor text of at least one external link. This factor determines if your keyword appears in the anchor text of at least one external link (<a href=http://www.google.com>Keyword</a>). 9. Content contains keyword in anchor text of at least one internal link. This factor determines if your keyword appears in the anchor text of at least one internal link (<a href=http://www.yourdomain.com>Keyword</a>). 10. Content contains keyword in the last 50-100 words. This factor determines if your keyword appears in the last 50-100 words of your post or page.
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5. LSI Keywords
Select the LSI tab to access the Latent Semantic Indexing (LSI) feature of Easy WP SEO.
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6. Readability
To view the readability scores and statistics for your post or page, select the Readability tab.
7. Miscellaneous
To access the miscellaneous features of Easy WP SEO, select the Misc tab.
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7.3 Help
1. Click the Help tab to view a list of step-by-step videos for Easy WP SEO. 2. Click the help (?) icon beside a topic and a pop-up will display the video. 3. There are help (?) icons throughout Easy WP SEO that you can click to instantly view helpful videos.
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8. System Reset/Uninstall
Click the Manage Keywords link in the Easy WP SEO menu (found on the left sidebar of the Wordpress Administrative Dashboard) and scroll to the bottom of the page to find the System Reset/Uninstall options.
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9. Troubleshooting
9.1 Why Do I Get Red X's For Things That I Know are 100% Correct (e.g., Title, H1, Meta Tags)?
Do you use HostGator as your web host? If so, they disable "GET Requests" by default. So, you need to contact them and ask them to "turn GET requests on" for your domain name. They will know exactly what I'm talking about. You can go to http://www.hostgator.com and click the "Live Chat" graphic for the fastest response. If you don't have HostGator, what happens when you type in a word like test or keyword as the primary keyword? Enter the same word into the Title, Meta, and Heading tags. Do you get the same red X's when you update the post or page? If you still receive X's in the suggestion area, even after you use a simple word like test or keyword, then your web host probably has "GET Requests" turned off for your account. Contact them and ask them to turn GET requests on for your domain name. If your web server doesn't allow Easy WP SEO to request the HTML for your post or page, then it can't analyze your content, and it is going to display X's.
9.2 Why Does Easy WP SEO Display a Red X For Title Contains Up To 66 Characters When My Title Is Only 55 Characters?
Just because a theme or plugin like All In One SEO Pack says that your title is only 55 characters (for example) does not mean this is necessarily true. You may enter your Title like this... Here is an Example of a Title For Your Wordpress Post or Page (61 characters) But the theme or plugin may add additional characters or words to your title (making it longer)... Here is an Example of a Title For Your Wordpress Post or Page | Site Name (73 characters) IMPORTANT: While you thought your Title was only 61 characters (because that is what All In One SEO Pack or some other plugin or theme tells you), your Title is really 73 characters. As a result, Easy WP SEO displays a red X next to Title contains up to 66 characters because your Title is 73 characters long, which is more than 66 characters.
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9.3 Why Does Easy WP SEO Display a Red X For Title Begins With Keyword When My Title DOES Begin with the Keyword?
Just because a theme or plugin like All In One SEO Pack says that your Title begins with your keyword does not mean this is necessarily true. For example, you may enter your Title like this... Keyword at the Beginning of the Title But the theme or plugin may add additional characters or words to the beginning of your title... Site Name | Keyword at the Beginning of the Title IMPORTANT: While you thought the Title began with your keyword (because that is what All In One SEO Pack or some other plugin or theme tells you), your Title actually begins with your site's name. As a result, Easy WP SEO displays a red X next to Title begins with your keyword because your Title does NOT begin with your keyword. 1. To know for sure what the Title is for your post or page, view the post or page in your web browser.
2. Click the View Source menu in your web browser (to view the HTML code for your post or page). 3. Find the contents of the Title tag (<title>Contents of the Title Tag</title>).
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9.4 What Should I Do if I Automatically Upgraded From Version 1.4 to Version 1.5 and the Plugin Disappeared?
There was a glitch in version 1.4 that updated the plugin like this... /your-wordpress-directory/wp-content/plugins/easywpseo/easywpseo When it should have been... /your-wordpress-directory/wp-content/plugins/easywpseo This was corrected in version 1.5 However, anyone who invests in Easy WP SEO now will download version 1.5, so this is not an issue of concern. And for anyone who automatically updated the plugin and experiences the above issue, you just need to do the following... 1. Delete the easywpseo directory from your /your-wordpress-directory/wp-content/plugins directory. 2. Download the latest version of Easy WP SEO (from the link in the "Thank You" email you received with the subject line... "Your Easy WP SEO Download Instructions..."). 3. Unzip and re-upload to the /your-wordpress-directory/wp-content/plugins directory. Here is how to download step-by-step instructions... http://www.easywpseo.com/pdf/automatic-upgrade-fix.pdf
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