HJGC

Entrepreneurship Development Institute of India, Ahmedabad & SBM Jain Centre For Management And Entrepreneurship, Bangalore
Entrepreneurship Development Institute of India

(A registered autonomous and not-for-profit institution promoted by The IDBI Bank Ltd., ICICI Ltd., IFCI Ltd. & SBI with support from Govt. of Gujarat)
Syllabus Manual
Term V
12
PGDBM Program AY 2010 (July Batch)
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Subjects Sl. 39 40 41 42 43 44 45 46 43 44 45 46 Subject Business Ethics & Corporate Governance Personal & Managerial Effectiveness International Marketing Management
Term V Credit 1.5 3.0 3.0 Faculty Dr. Jaishree Desai Md. Younus L Surendra Vijay Francis Rego S.P Srinivasan Kiran Bindu Dr. Sudhindra Bhat A.S Velpanur Swapan K Nandy Darshika Sanghani Ajit Chakravarti Payal Roy
Marketing Specialization Paper Marketing Communication & Brand Management 3.0 Business Taxation Financial Risk Management International Finance Financial Services Strategic HRM Compensation Management International HRM Employee Relations 3.0 3.0 3.0 1.5 3.0 3.0 3.0 3.0
Finance Specialization Paper
HRM Specialization Paper
Current Events Placement Activity
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Alok Chhajer Dr. Vishal Arora
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Business Ethics and Corporate Governance Unit Introduction Business functioning and ethical dilemmas in management Unethical behavior and conduct at individual, group and corporate level Ethical principles in business Unit 2 Individual Ethics Ethics in corporate strategy Ethical dilemmas and value clarification for future managers Unit 3 Group Ethics Ethical attitudes of Indian managers Managers facing unethical management Unit 4 Corporate Ethics Corporate ethics and governance Corporate social responsibility Unit 5 Applications Ethics in marketing research and marketing strategy Ethics in finance: Tax planning; financial disclosures Ethics in information technology and system usage Ethics and human resources management Environmental ethics . Current cases on ethical issues like corruption, Nepotism, Plagiarism References 1. MANUEL G. VELASQUEZ: Business Ethics-Concepts and Cases (Pearson: 2010) 2. FERREL: Business Ethics: A case perspective (Cengage) 3. AGGRAWAL: Business Ethics, An Indian Perspective (Wiley India)
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Personal & Managerial Effectiveness Part A Personal Effectiveness

Branding Self Johari Window Importance of Feedback Habits and Effectiveness Self- Management Organizing Skills Goal Setting Managing Stress Work-Life Balance Etiquettes and Manners Interpersonal Skills Seven Habits of Highly Effective People Understanding Self & Others
Part B Managerial Effectiveness

Myths of Management and Managerial Functions Listening and Speaking Interviewing Skills Managing People Effectively Teaching, Training and Coaching Effectively Conducting Meetings Effectively Leading, Motivating and Inspiring Measuring Effectiveness Managing Work-Environment Influencing Skills Disciplining others and Giving Criticism The Art of Delegation Networking Skills Managing culture and Diversity at workplace
Reference Books 1. 2. 3. 4. The Seven Habits of Highly Effective People - Stephen Covey How to Win Friends and Influence People - Dale Carnegie Games People Play Eric Berne How to be an even Better Manager Michael Armstrong. Morey Stettner.
5. Skills for New Managers
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Evaluation Parameters

Class Presentations Group Activities Participation in Class Objective tests One on One interviews/meetings
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International Marketing Unit 1: Introduction to International Marketing Challenges and benefits of international marketing; domestic marketing v/s international marketing; Reasons for going global; forces of International Marketing; development of domestic to transnational corporations; major participants in international marketing. An overview of international trade; theories of international trade; balance of trade, balance of payments and foreign exchange; protection and trade restrictions; economic integrations as means of promoting international trade and its economic and marketing implications. Unit 2: Global marketing environment: Social, cultural, legal, economic, political, financial, technological and other factors of global environment. Information technology and changing nature of competition; Impact of electronic communication, areas of operation and modalities of internet; world trade operations through computers. International agencies involved in international trade IMF, EU, EFTA, LAFTA, NAFTA,ASEAN, SAARC, WTO & URUGUAY ROUND, UNCTAD. Unit 3: International Market Analysis and Strategy Development Developing global vision through marketing research; breadth and scope of international marketing research; the research process; international marketing information system and marketing intelligence. Emerging markets; marketing and economic development; developing countries as emerging markets. Techniques of market selection decisions; grouping international markets; growth of formal market groups. International buyers; purchase decision process; analysing the international buyers. Determining geographic concentration; country selection; market entry modes decisions; geographic expansion strategies. Competitive strategies for global marketing. Global segmentation; targeting and positioning strategies; strategies for creating competitive advantage-global strategic partnerships Unit 4: Global Marketing Mix International product decisions; product extension and adoption; new product development; product standardization v/s product adoption; global branding strategies; global marketing of industrial products and services. International Pricing Decisions: strategies & Policies; price escalation; leasing in international markets; counter trade as a pricing tool; global pricing;
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transfer pricing. International promotion: global advertising; creative challenges; global media decisions; advertising agency; sales promotion; personal selling and sales management. International distribution: Channel structure; distribution patterns; choice of channels and channel members; logistics managementsupply & demand. Unit 5: Managing Global Markets Global e-marketing; targeting the individual customer- beyond segmentation, Living in the age of technological discontinuities; New technologies change the rules of competition; components of the electronic value chain. Negotiating with international customers, partners and regulators. Leadership, Organizing and monitoring the global marketing effort leadership, patterns of international organizational development, structuring for global brands, global marketing audit. The future of Global Marketing. Unit 6: Indian Perspective: Indian foreign trade in the era of globalisation; determination of exports and imports; major exports; export product country matrix; major imports; direction of trade; balance of payment of India; problems & prospects of India s foreign trade sector. Foreign trade policy; economic policy liberalizations; Exim policy an evaluation of policy; Regulation & promotion of foreign trade and latest policy guidelines. Organizational set up for export promotion; product assistance; marketing assistance; import facilities for exporters; EOU S AND EPZ S; export houses and trading houses an evaluation, export pricing and export finance. Export procedure and documentation. Preliminaries; inquiry and offer; confirmation of offer; export license; finance, production of goods, shipping space, packing and marking, quality control and pre-shipment inspection, excise clearance, customs formalities, exchange control formalities, insurance, shipping the goods, negotiation of documents, standardized and shipment documents Recommended Books: 1. International Marketing by Philip Cateora and John Graham 2. Global Marketing by Warren Keegan 3. International Marketing by Rakesh Mohan Joshi
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Marketing Communication & Brand Management Part A Marketing Communication
Unit 1 The field of Advertising Management The advertiser-Facilitating Institutions- Perspectives on Advertising. Advertising Agencies Functions, Types of Agencies, Agency-Client relationship-selection-Agency remuneration-Indian Ad Agencies Unit 2 Advertising Planning and Decision making Marketing Strategy-The marketing plan-The advertising plan- Social, legal, global factors Objective setting Integrated Marketing Communications Advertising and non-advertising elements of communication mix-meaning and organizing for IMC Setting goals and objectives Sales as an objective - Operational objectives- Advertising response variablesthe DAGMAR approach Determinants of Advertising Strategy Advertising and Consumer Behavior Segmentation and Target Market Developing segmentation Strategy, Target market selection, Determining the positioning strategy, Brand positioning, Repositioning -Consumer decision marking process, Advertising Strategy research Unit 3 Message Strategy Attention and comprehension: Attention Recall Interpretation Comprehension Understanding benefit based attitudes Attitude levels-Identifying important attributes or benefits- Segmentation using attitude structure Associating feelings with the Brand Importance and intensity of feelings Transformational advertising, Rossiter Percy Grid, Attitude toward the advertisement
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Brand Equity, Image and Personality: Brand equity, Brand Image, Brand personality associations- Implementation of Personality strategy. Group influence and Word of mouth Advertising Nature and influence of reference groups-Information and Normative influences Message Tactics- Creative Approaches Rational and Emotional Approaches-Usage of an Endorser-Distraction Effects, Creative Concept research The Art of Copywriting The creative process copywriting- Illustrating-Layout, Creative stylesExecution and Content Audio-Visual creative execution Developing concept for commercials, Formats for Radio and TV, Mechanics of production Advertising Copy testing and Diagnosis--Copy testing strategyDiagnostic Copy tests-Selection of copy test Media Strategy and Tactics: Media Planning Advertising Budgeting Decision, Media Class decisions- Print, Electronic and others, Reach and Frequency, Media vehicles decision-Media option decisions, scheduling and timing decisions. Indian Media Scene Media options, Readership and Circulation Data. Internet Advertising Overview, Nature and concept of Internet Advertising, Web site-its establishment, Measuring results Unit 4 Events, Sponsorships, POP and Outdoor Advertising Objectives and Concepts, Planning and Budgeting, Implementation and Evaluation-benefits and drawbacks - Packaging and Labeling Sales Promotion Importance and Purpose, Major Sales promotional tools and techniques- Sales promotions directed at Consumers, Manufacturers Promotions and Retailers Promotions, Evaluation, Risks, Regulation Direct Marketing Role of Direct Marketing, Concepts of Direct marketing; Techniques of DMDatabase marketing, Direct Mail, Telemarketing, Direct Response advertising, Infomercials Page 9 of 25
Public Relations, Corporate Advertising and Publicity Objectives for Public relations, Strategies and Tools of Public relations, Scope, objectives and types of corporate advertising
Unit 5 Effects of Advertising Tracking Advertising Results-Approaches-Intermediate and direct measurers Unit 6 Regulation of Advertising Need and nature of Regulation, Government and non government regulation, The socio, cultural and ethical aspects Reference Books: 1. O Guinn, Allen, Semenik, Advertising and Integrated Brand Promotion, Thomson Learning, 2005 2. Belch & Belch, Advertising Management, Tata McGrwHill,2002 3. Rajeev Batra, John G Myers, David A Aaker, Advertising Management, PHI, 2001 4. Rossister and Percy, Advertising Communications & Promotion Management, McGraw-Hill International, 1998 5. Manendra Mohan, Advertising Management, Tata McGraw- Hill, New Delhi 17thEdition, 2002 6. Semenik, Promotion and Integrated Marketing Promotion, Thomson Learning. Part B Brand Management
Unit 1 Brand definition and Success Strategic Success and Pioneer advantage, Successful brands, Concept of Market redefinition, General success and Brand success Unit 2 Brand equity
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Cost based methods, Price based methods, Customer based brand equity, Brand asset management strategy Unit 3 Brand Identity Brand Identity, The Identity structure, Developing Brand Identity system, Clarifying & elaborating Brand identity system A strategic process for Building Integrated brands, Brand Vision, Brand Objectives Choosing brand Elements, Designing & Implementing Branding Strategies Leveraging Secondary brand knowledge Unit 4 Brand extension & Brand Portfolio strategy Types of brand extension, Need for brand extension Pros & Cons of brand extension Category of related extensions & unrelated extensions Brand Portfolio Strategy. Creating relevance, differentiation, leverage & clarity Unit 5 Brand Personality Importance of Brand Personality, Emotion centered definitions, Brand image Brand Image and country of origin, celebrity, user status Brand Repositioning Positioning and repositioning Relevance to consumers Search for a viable position Making the brand serious, contemporary Brand as a differentiator Reference Books: 1. Brand Management - By Y.L. R. Moorthy 2. Brand Asset Management - By Scott M. David 3. Building Strong Brands - David A. Aaker
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Business Taxation Learning Outcome: At the end of the course students will have sound conceptual knowledge of various aspects of corporate taxation and current issues in taxation Unit 1 Constitutional provisions regarding taxation, difference between direct and indirect taxes, slab versus flat rates, average versus maximum marginal rates, different types of taxes, statutory versus effective rates, tax planning, tax avoidance and tax evasion, receipt versus income, simplicity versus equity, Tobin s Tax and Laffer curve. Vertical and horizontal equity, EET, ETE, TEE, TTE. Unit 2 Various heads of income , various persons, residence, source, previous year, assessment year, tax planning for salaried employees. Previous Year, assessment year, assesse, assessment, tax planning for salaried employee, capital expenditure vs revenue expense. Income deemed to accrue or arise in India, Agricultural income and income included for rate purpose. Tax planning with various types of persons and organizations. Rebate vs relief, exemption vs deductions. Unit 3 International Taxation: Tax exemption, tax credit method, Double taxation avoidance agreements, withholding taxes, dividend taxes, imputed an d legal, tax havens and tax sparred margins, Transfer pricing, Antidumping and Regional Trade agreements. Unit 4 Corporate restructuring tax aspects Merger, demerger, setoff carry forward losses, reverse merger, asset sale, slump sale, closely held company, widely held company, Indian Company, Foreign Company, domestic company, dividend distribution tax, MAT and tonnage tax. Appointed and effective date and stamp duty and other taxes applicable to merger and demerger. Various disallowance of business income.
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Unit 5 Enforcement of tax like filing return, various types of assessment, search, survey and power to call for information, presumptive taxation on non residents and other difficult to tax category of assesses. TDS, Advance Tax and e-governance. Salient features of Direct Tax code.
Unit 6 Central excise basis of charge, registration, classification, valuation , Tariff and effective rates, cenvat, show cause notice and adjudication, unjust enrichment, enforcement, customs basis of charge, classification, valuation, various types of duties, drawback, advance license. Service Tax Central sales tax, a overview of GST. Reference Books: 1. Direct Taxes by TN Manoharan 2. Indirect Taxes by V.S. Datey 3. Multinational capital budgeting by Buckley
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Financial Risk Management Learning Objective: Over the past decades organizations have to assess, measure and manage operational, economic and financial risk to be able to survive the volatile movement in currency, interest rates, commodity prices and credit. This course will demystify the financial risk management terms, methods and management processes. Strategic Risk management is the new world in risk management where organizations decide whether to hedge risks at all or to bear the risks. Learning Outcome: All organizations that are counted among the best in the world are those that have been able to take the risks they are in the best position to take and avoid those risks that would have eroded their financial strength. Over the past two decades there have been innumerable instances of firms placing the wrong bet and gambling with shareholder money, an astute risk management program will deliver the capacity to distinguish between various risk and pick the right tools to manage risk in addition to laying down financial risk management policies. Core Text: Options Futures and Other Derivatives John C Hull Financial Risk Management : Dun and Bradstreet. Advanced
Level
Pre requisites Good Math Skills, Investments Pedagogy Class Room Lectures, Case Study, Problems Solving, Group Assignments Presentation Session Plan Session 1 to 2 Introduction When do we use Financial Derivatives for Risk Management? When not to use Derivatives. Exchange Traded Markets, Forwards, Futures, Options Types of Traders, Hedgers, Speculators, Arbitrageurs
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Session 3 to 4 Mechanics of futures Markets Futures can work for you and against you. Specification of futures contracts Convergence, Daily settlement, Quotes, Delivery, Orders Regulation, Forward vs. Futures Contracts Session 5 Hedging Strategies using Futures What begins with hedging can quickly turn speculative, how to tell and prevent the change in styles. Basic Principals, Arguments for and against hedging Basis risk, Cross hedging, Stock Index futures, Rolling Interest Rates Types of rates, Measuring Interest rates, Zero Rates, Bond Pricing, Forward rates, FRA, Duration, Convexity Managing Interest rate risk. Determination of forward and futures prices Investment vs. Consumption Assets, Short Selling Known Income, Known Yield, Valuing forward contracts Cost of carry, Delivery options Interest Rate Futures Day count conventions, Bond futures, Eurodollar futures Duration based hedging , Hedging portfolios Swaps Mechanics of interest rate swaps, Valuation, Credit risk Currency Swap
Session 6
Session 7
Session 8
Session 9
Session 10 Mechanics of Options Market Type, Positions, Assets, Trading, Margins Regulation, ESOP Session 11 Properties of stock options Factors affecting option prices, assumptions, put call parity, effect of dividends. Session 12 Trading strategies involving options Spreads, Combinations, Other Payoffs Session 13 Binomial Trees One Step, Two step Session 14 Valuation of Options Page 15 of 25
Formula, Call and Put option, effect of dividends, warrant and ESOP Session 15 Option on Stock indices and currencies Indices, Currency, Option on stocks paying known dividend yield, valuation of european currency options. Session 16 Futures options Nature, Reasons for popularity. Session 17 Greek Letters Delta, Theta, Gamma, Vega, Rho Session 18 Session 19 Session 20 Session 21 Session 22 Session 23 Session 24 Value at Risk Credit Risk Credit derivatives - CDS, CDO, Asset Backed Securities Exotic Options Weather, energy, insurance derivatives Real Options : Option to Expand, Abandon and Delay. Derivative mishaps
Internal Assessment Percentage 5 5 15 5 30
Presentation Assignment Test Attendance Total
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International Financial Management Unit 1 Introduction to International Financial Management the environment the nature of International risk exposure International Monetary system determination of exchange Rates Balance of Payments- Interest parity international fisher effect Unit 2 Foreign exchange market functions Participants - currency derivatives Forwards Swaps Currency futures and Options Interest rate futures speculation Unit 3 Foreign Exchange Risk Management measuring and managing accounting exposure transaction exposure translation exposure Hedging measuring and managing economic exposure - managing operating exposure managing interest rate exposure Unit 4 Managing multinational operations multinational taxation- inter-company fund flow -Multinational Working Capital Management- Foreign Trade - Short term Financing -Financing the global firm global cost of capital and financial structure Equity and debt financing through global markets. Unit 5 Foreign investments - decision corporate strategy International portfolio diversification - foreign direct investment - multinational capital budgeting international project appraisal - political risk and country risk analysis. Unit 6 An overview of foreign trade and foreign exchange.Meaning-types-financing of foreign trade-banks and institutional finance- - -export and import- financing and Documents- letter of credit-types-foreign exchange and foreign exchange markets-players and dealers in foreign exchange-volume and Page 17 of 25
dynamics of foreign exchange Management of foreign exchange instruments money market and capital market Exchange rate arrangement in India- foreign trade contracts: terms and documentation managing of foreign exchange reserves-an outline of FEMA and foreign exchange management in India.
Reference Books 1. David K. Eieteman, et al, Multinational Business Finance, Pearson Education. 2. Alan C. Shapiro, Multinational Financial Management, Prentice Hall 3. Prakash G. Apte, International Financial Management, Tata McGraw 4. Madhu Vij, International Financial Management, Excel Books. 5. Jeff Madura, International Financial Management, South Thomson Learning. 6. Prakash G. Apte, Global Business Finance, Tata McGraw Hill. Western Hill
7. International financial management- Eun/Resnick 2nd Edition Tata McGraw HILL 8. International financial management Sharan-2nd edition-Prentice hall India.
9. H.P. Bharadwaj - Foreign exchange handbook-Wheeler publishing,1994 10. Madhu Vij-International financial management, Excel Books
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Financial Services UNIT 1 Introduction to Indian Financial System - Financial System: Significance and Definition, Purpose and Organization,; Savings and Financial Intermediation-, Financial Liabilities, Fiduciary Services, Off-balance Sheet Activities,; Introduction to Central Banking, Instruments of Monetary Control, Reserve Bank of India, Public Debt, Secondary Debt Market, Selective Credit Controls UNIT 2 Cooperative Credit- Introduction, Role of RBI, Organizational Structure, National Bank for Agriculture and Rural Development (NABARD), Reforms in Cooperative Credit. UNIT 3 Non-banking Finance Companies - Introduction, Definition of Non-banking Finance Company, Mutual Benefit Finance Companies (MBFC's), Financial Sector Reform, Liberalization Measures for NBFC's, Regulations for NBFC's Accepting Public Deposits, Limits on Acceptance of Deposits, Size of Nonbanking Companies, Deposits, Distribution of Deposits, Comparison of NOF and Deposits, Capital Issues by Finance Companies, FCNR Deposits for NBFC's, Assets of NBFC's, Investment Norms for NBFC's, Deployment of Funds, Funds Mismatch of HP/Leasing Companies. Leasing: Types of Leasing Accounting Treatment of Leases
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Lease V/s Buy decision Factoring: Issues of Factoring Services International Factoring Housing finance Housing finance systems Mortgage-based securitisation Credit rating Regulatory framework Credit rating agencies Rating process and methodology Rating symbols and grades Securitization Mechanism of securitization Global scenario Securitization in India UNIT 4 Merchant Banking- Introduction, Banking Commission Report, Origin of Merchant Banking Abroad, Regulations of Merchant Banking, Venture Capital, Angel financing. UNIT 5 Over the Counter Exchange of India, Foreign Investment and its RegulationsSignificance and Role of Foreign Investments, Report of the Working Group on Non-resident Indian Investment UNIT 6 Micro Finance institutions Perspectives of Microfinance, Operational Aspects of Micro Finance Reference Books 1. Management of Financial Services - V.K.Bhalla, First Edition, Anmol Publications Pvt. Ltd., New Delhi 2. Financial Management- R.M. Srivastava, Himalaya Publishing
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Strategic HRM Unit 1 Introduction to Global HRM vis a vis HRM in India, Importance of Human Resources at organizations. Human Resources in relationship to top management goals, Company strategy, and organization culture. Unit 2 Strategy Formulation. Theoretical Foundations, International Strategy, Human Resource Contributions to strategy. Unit 3 Human Resource Planning The Strategic Role, Management Issues. Selecting forecasting Techniques, Forecasting supply of Human Resources, Forecasting Demand for Human Resources. Unit 4 Strategy Implementation: Workforce Utilization and Employment Practices. Efficient utilization of Human Resources, Dealing with employee strategies, selection of employees, Dealing with employee surplus, Special implementation challenges. Unit 5
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Strategy Implementation: Reward & Development systems. Strategically oriented performance measurement systems, Compensation systems, Employee Development. Unit 6 The Performance Impact of Human Resource Practices - Individual HighPerformance Practices, Limitations of Individual practices, Evolution of practices. Unit 7 Human Resource Evaluation - Overview of Evaluation, Approaches to Evaluation, Evaluating strategic contributions of Traditional Areas, Emerging Areas. Reference Books 1. Strategic Human Resource Management by Charles. R.Greer-Pearson Education 2. Strategic Human Resource Management by Fred.K.Faulkes-Prentice Hall
Compensation Management Unit 1 Wage & Salary Administration Concept of wages & salary, theories of Wages; Types of wages; Components of wages; Factors determining wages, Principles of wage administration, Wage fixation methods; Rewards, incentives & Fringe benefits, Types of incentive plans & their merits & demerits Unit 2 Wage Legislation s Principles of Equal Pay for Equal work. Job evaluation Definition - objectives- principles methods, ranking, classification, Factor Comparison method and Point method of job evaluation Unit 3 Wage Structure Wage fixation flat rate, merit rate, wage surveys. Wage Payment wage payment policies - wage payment systems wage incentive plans, Blue Collar employees, White Collar employees. Unit 4 Executive compensation plan basic payments, fringe benefits, retirement benefits, cafeteria fringe benefits - why executives are paid more? Unit 5
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Challenges of compensation performance based compensation, skill-based pay Vs. Job based pay, pay reviews, pay secrecy, comparable worth. Reference Books 1. Fishers Schoen of Eldt, and Shaw: Human Resources and Management. 2. V.S.P.Rao, HRM Text & Cases. 3. N.G. Nair & Latha Nair: Personnel Management and Industrial Relations. 4. George Bohlander, etal, Managing Human Resources, Thomson- South Western. 5. Richard I.Henderson, Compensation Management in a knowledge-based world. 6. C.S. Venkata Ratnam, Industrial Relations. 7. Industrial law Volume I & II. P.L.Malik 8. Labour Law notes by Prof.H.A.C.Poppen 9. Labour law journals
International Human Resource Management Unit 1 Introduction to IHRM Definition, reasons for going global, Approaches to IHRM, Difference between IHRM and Domestic HRM, Reasons for emergence of IHRM, IHRM Orientations-Ethnocentric, Polycentric, Regiocentric and Geocentric, Factors affecting choice of IHRM approaches , Role of culture in International HRM, Managing across cultures and HRM processes, Linking HR to International expansion strategies, The Challenges of International Human Resource Management, Nature and Dimensions of Strategic HRM,IHRM and Business Strategy. Unit 2 IHRM and Cross Border Mergers and Acquisitions, The Internationalization of the Firm-Defining a MNC, Rationale for internationalization and Strategies for
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International Growth: Exploiting global integration-The logic of global integration, differentiation, The transfer of HR practices in MNCs. Unit 3 Recruitment, Selection and staffing in International context: International Managers- parent country nationals, third country nationals, host country nationals, advantages and disadvantages of different selection methods, different approaches to multinational staffing decisions, recruitment methods, crossnational advertising, e-recruitment; Selection criteria and techniques, use of selection tests, interviews for international selection, international staffing issues, Expatriate Staffing Issues, Managing Diversity, Repatriation and related Issues. Unit 4 Performance Management: A conceptual background, Constraints in goal attainment, performance management cycle, models, performance and appraisal in IHRM appraisal of expatriate, third and host country employees, issues and challenges in international performance management, country specific performance management practices. Unit 5 Training and development in international context: Training Strategies and Expatriate Training, Cross Cultural Training, Training Needs Analysis, Choice of Training Methods and Measurement of Effectiveness, Emerging Trends in Training and Development for Competitive Advantage, training & development of international staff, types of expatriate training, HCN training, Career Development, repatriate training, developing international staff and multinational teams, knowledge transfer in multinational companies. Unit 6 International Compensation: Forms of International Compensation and factors that influence compensation policy, key components of international compensation, Approaches to international compensation, compensation practices across the countries, social security systems across the countries, global compensation: emerging issues. Unit 7 International Labour Relations: Key issues, response of labour unions to MNCs RECOMMENDED BOOKS: Page 24 of 25
1. 2. 3. 4.
The Global Challenge- framework for international human resource management, Evans, Pucik, Barsoux, Tata McGraw-Hill Irwin. International Human Resorce Management, K Aswathappa, Sadhna Das, Mc Graw Hill Companies International Human Resource Management, Tony Edwards, Chris Rees, Person Education International Human Resource Management - Monir H Tayeb Oxford University Press - 2005.
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Entrepreneurship Development Institute of India, Ahmedabad & SBM Jain Centre For Management And Entrepreneurship, Bangalore

Entrepreneurship Development Institute of India

PGDBM Program AY 2010 (July Batch)

Finance Specialization Paper

HRM Specialization Paper

Current Events Placement Activity

Alok Chhajer Dr. Vishal Arora

Personal & Managerial Effectiveness Part A Personal Effectiveness

Part B Managerial Effectiveness

5. Skills for New Managers

Marketing Communication & Brand Management Part A Marketing Communication

Internal Assessment Percentage 5 5 15 5 30

Presentation Assignment Test Attendance Total

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