URBANEST SET-UP IN U.A.

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Contents
The Business.................................................................................................................................................................. 3 Proposed Vision ............................................................................................................................................................ 3 Proposed Mission.......................................................................................................................................................... 3 Ideal Location ................................................................................................................................................................ 3 UAE Laws ....................................................................................................................................................................... 4 Building Requirements .................................................................................................................................................. 5 Services ......................................................................................................................................................................... 5 Organizational Structure ............................................................................................................................................... 6 Job Description for Regional Business Director ............................................................................................................ 7 Job Description for Maintenance Supervisor................................................................................................................ 9 Personal Specification for Maintenance Supervisor ................................................................................................... 13 Recruitment & Selection ............................................................................................................................................. 15 Selection Basis............................................................................................................................................................. 15 Compensation ............................................................................................................................................................. 16 Performance Criteria................................................................................................................................................... 17 Orientation Plan for Urbanest Team........................................................................................................................... 18 Sample Roster ............................................................................................................................................................. 19 Commitment to diversity, inclusion and nondiscrimination ...................................................................................... 19 Workforce Diversity& Inclusion Policy ........................................................................................................................ 19 Compliance, equal opportunity and affirmative action .............................................................................................. 20 Grievance Policy .......................................................................................................................................................... 20 Linking Behaviours with Goals .................................................................................................................................... 20

Urbanest Set-up in UAE

The Business
Urbanest is a privately funded business which was launched in Australia in 2007 to become Australia's largest provider of student accommodation. It has operations in Sydney, Brisbane and Adelaide and has also established itself in London. They are now planning to develop further in Ireland, Japan, North America and the UAE. Operations in Dubai are to begin with a new Urbanest building (350 rooms) in September 2014. The business should ideally focus on services over price. There are around 165 000 non-emarati students* consisting of over 150 nationalities. This provides the company with a potential market to set up operations. The students who come here choose the place for the quality of education, the high standard of living, freedom & security. Cost & pricing is not a major concern for students here because they are willing to spend on services that they deem necessary in providing them a good standard of living. * (http://www.dsc.gov.ae/Reports/DSC_SYB_2010_04_01.pdf)

Proposed Vision
To provide a quality living environment for students that can help facilitate their future successes

Proposed Mission
Urbanest will provide quality residential communities that are safe, well-maintained, and affordable. We promote academic success and community development through a wide array of educational opportunities and support services. By providing staff with the necessary resources, we create and sustain rich residential environments for a diverse student population

Ideal Location
In Dubai, there are 2 locations that have been dedicated for higher education institutes. One is Knowledge Village near Jumeirah, the other is Dubai International Academic City (DIAC). The most ideal location would be in DIAC as the place has a higher number of colleges & the area is still developing. Also, there are very few accommodations available to students in the area.

UAE Laws
There are seven business structures that are stipulated by Federal Law No. 8 of 1984 concerning commercial companies and amended by the Companies Law, Federal Law No. 15 of 1998. These constitute the complete range of entities that are permissible; however these are the most common company structures that are followed here.
1. 2. 3. 4. Limited Liability Companies Professional Companies / Civil Works Companies Branch or Representative Offices of Foreign Companies Free Zones a. Operating outside of Free Zones b. Setting up a business in a Free Zone c. Free Zone business entities d. Rights of FZE's and FZC's 5. Tecom Each of these structures comes with its own set of laws & regulations. But before anything a trade license must be obtained from the Dubai Department of Economic Development (DED) prior to the entity commencing commercial activities. Certain business sectors may also require further approval from various ministries or other authorities. And certain commercial activities are restricted to UAE nationals or companies fully owned by UAE nationals. Business Trade License Prior to operating any business in Dubai, the steps outlined below must be undertaken in order to meet the legal requirements of all concerned government authorities and to guarantee maximum commercial benefit for the business owner: 1. Determine, in the beginning, the category/categories (commercial, industrial and/or professional) and type of business activity/activities to be practiced. Please determine all the related business activities that can be included within each business license, subject to a maximum of ten activities per license. For more details, please go to Activities Search e-service. 2. Determine the appropriate business legal form for your business taking into consideration the desired business activity/activities and the number and nationalities of the business owners. For more details, please refer to Legal Business Structures. 3. Confirm all the requirements of the license to be issued. For more details, please refer to New Business Registration. 4. Determine the trade name of the business. To review the terms and conditions for the selection and approval of trade names, please go to Trade Name Reservation e-service. 5. Submit an application to the Department for an Initial Approval and registering the trade name, either by a personal visit to the Department Offices and its external branches or through the Internet Services that are available on the website. 6. After getting the Initial Approval you can lease premises and contact the counter of the Planning Department of Dubai Municipality in order to verify that this said premise is suitable for the business. 7. Prepare all required documents and submit an application to the Department or one of its external branches for paying the required fees to obtain a final license.

8. Submit an application to one of the Department external branches for a signboard permit for a business trade name as required by the economic regulations (http://www.dubaided.gov.ae/English/reglcening/prabus/default.aspx) After setting up operations the company should make sure the student housing complies with UAE Laws. o o o o o o o o Urbanest has to get prior permission from Government authorities on land acquisition, permits, etc. There should be a separation of female & male accommodations Urbanest should comply with Civil Defense requirements for Fire & Safety The company should comply with UAE Business & Trade Laws The housing facility has to meet the building & construction standards The housing facility will have to register itself to DEWA (Dubai Electricity & Water Authority) The proposed location area falls under DIAC authority which has its own rules & regulations. The HR activities should comply with UAE Labor Laws

Other UAE rules & regulations Building Requirements 1. The building should follow a similar layout as it follows in Adelaide, Australia 2. Urbanest should provide for furnished, ready-to move in apartments for students 3. As this region receives a lot of sun throughout the year, the building can be designed to take maximum advantage of this. 4. Initially, instead of taking an office in the city the company can choose to integrate its office within the housing community. As operations expand the company can move out its office area outside. 5. The interiors of the building should have modern styling with a bright color scheme similar to its existing accommodations 6. Air conditioning is a given for this region. Preferably, central air cooling will be effective & more feasible 7. The building should provide parking spaces within its compound for students who have vehicles.

Services
As we will be competing on services we should identify what key services should be offered to be an orderwinner. 1. It can provide for common room or a lounge for occupants to relax & interact. 2. In house health club facility like a gym 3. Recreational facilities like a T.V rooms, computer desks, Mini Library, indoor gaming facilities like pool tables, foosball tables, board games, video games etc. should be provided to engage students in their free time. 4. The building should have a Wifi network access for high speed internet e.g 20 Mbps. This can be provided by either Du or Etisalat. 5. The company can outsource cleaning & maintenance services to local companies for cleaning & housekeeping services. Housekeeping service should be provided every alternate day while cleaning & maintenance of the building should be carried out daily. 6. Depending on the financial feasibility the company can provide for outdoor recreational facilities like a park/garden, jogging & cycling track, outdoor sports facilities like basketball boards, volleyball or badminton courts, football play areas etc. 7. The company should provide students with a dine-in facility that can be outsourced to a reputed caterer to provide students with wholesome & healthy meals.

8. The company can also rent building space to a department store to provide students with every day amenities 9. Urbanest can tie up with a local bank to provide for ATM facility within the compound 10. The building should have in-house laundry facilities for students. This can again be outsourced to reputed vendors. 11. The price offered to students should be in an all inclusive bundle without any hidden costs. The company can however offer extras like Kitchen packs, Linen packs, Bathroom Kit etc. 12. Tie up with DIAC authorities to provide an on station Ambulance for emergencies. First Aid & Med Kits to be provided at the reception.

Organizational Structure
Regional Business Director

Receptionist/ Secretary Finance & Accounts Manager

HR & Admin Manager

Facilities Manager

Security Supervisor

Public Relations Officer

HR Executive

Accountant

Maintenance Supervisor

Services Supervisor

Security Team

Cashier

IT Prefessional

HouseKeeping Staff

Technical Staff

Food & Beverage Incharge

Landscaping Staff

Laundry Staff

General Cleaning Staff

The company should follow an ethnocentric approach where the top manager should be an expatriate from the parent company. In this case the Regional Business Director should be from Urbanest HQ, he will have full knowledge of the organizational culture, working & services offered by Urbanest. Under him there will be a Facilities Manager, a Finance Manager, & HR & Administration Manager. The Facilities manager will be directly handling the daily operations & running of the housing facility. He will have 2 supervisors to assist him in handling the housing services & maintenance teams. The facilities manager will also carry out customer support & basic marketing activities. He will also be residing within the compound & will also act as warden for the students.

Finance Manager will take care of the financial needs of the company he will have an accountant & cashier under him to assist him with daily finances. The HR & Admin manager will take care of all HR related activities & outsourcing of personnel. He will have an HR executive to assist him in maintaining rosters & payrolls. The PR Officer is important for this region as he will liaison between the authorities & the organization especially with regard to visa & immigration. The security team will be lead by the Security supervisor.

Job Description for Regional Business Director

Job Title Reports to Positions Supervised

1. Regional Business Director Managing Director, Urbanest Australia 1. Facilities Manager 2. Finance & Accounts Manager 3. HR & Admin Manager Dubai, U.A.E A1001 A Establish business in the region, providing leadership, direction, & drive towards attainment of periodic goals Deliver Growth Targets, ensure effective debtor control, create a cohesive & high performance team and ensure efficient use of resources to deliver best performance. Carry future expansion & growth Look after the marketing function.

Location Job Code Grade Job Scope out activities for

Performance Area 1: Business Performance Establish key management functions for start up of business. Design & implement strategic plans. Recruit & select key personnel for opening positions. Design & implement marketing plans for the new business. Ensure networking & tie ups with strategic partners for early business. Understand the local market & provide strategic direction Establish an early corporate culture for governing future business

Performance Area 2: Team work and People Ensure that each member of the team is motivated and highly productive. Instill professionalism & sense of teamwork amongst all members of his team by regular field accompaniments & on job training. Identify & suggest training needs for team members. Ensure an open-door policy & promote internal communication Liaise with key strategic partners for outsourcing staff contracts

Performance Area 3: Leadership Ensure adherence to companys rules and business processes in all business dealings. Maintain cordial relationship & team spirit with all members within the company. Provide the team members with a fair assessment of their performance with respect expectations. Provide teams with relevant data to help them perform effectively. Provide management with inputs on promotion planning, competitor activities and all other issues that impact companys business as a whole.

Health, Safety and Security Familiarise with Company Health and Safety Policies and ensure you promote and comply with them Rectify hazardous situations Familiarise yourself with company safety, first aid and fire and emergency procedures and actively enforce these Ensure security incidents are reviewed and corrective measures implemented to prevent recurring incidents General Comply with the Companys Corporate Code of Conduct Promote the company values and model desired behaviours Perform tasks as directed in the pursuit of the achievement of business goal Qualification A Min. MBA with over 10 year experience in hospitality or similar industry Prior experience in the same region preferred Should be multi lingual Proven knowledge of local customs, laws, regulations and practices within the Middle East.

Core Competency Levels

Level Creativity Teamwork Leadership Empowerment Communication Customer Service People Development and Management

Training Requirements: He will be required to attend a 10 day training session at Urbanest, Australia upon selection

Employee: Signature: Dept Head: Position: Signature:

Emp Code: Date:

Date:

Job Description for Maintenance Supervisor

Job Title Employee Code Date of Joining Reports to Maintenance Supervisor C1001 September 2014 Facilities Manager

Positions Supervised Grade Location

IT Professional, Technical staff, Landscaping staff, other maintenance staff C Dubai, U.A.E Overlook housing maintenance programs. Complying with the relevant legislation, policies and procedures Responsible for the repair and maintenance of buildings. Supervise and lead maintenance staff in an effective manner Respond to concerns and complaints of tenants

Job Scope

Performance Indicators

Manage maintenance and repairs of housing facility Key Performance Area 1: Business Performance Conduct inspections of housing units for needed services and repairs Coordinate emergency and regular repairs and coordinate repairs to building Maintain fire protection systems and equipment Supervise landscaping and grounds maintenance Coordinate maintenance and repairs to structural, mechanical and electrical systems Coordinate maintenance and repairs of boilers, heating and ventilation systems, pumps weather stripping Coordinate maintenance and repairs of building interiors and exteriors Coordinate maintenance and repairs of finishing, ceilings, flooring and roofing Coordinate maintenance and repairs to appliances including stoves, refrigerators etc

Customer feedback

Maintain the general administration of the maintenance program Key Performance Area 2: Analytical Daily Admin & Assist with preparation of Maintenance and Improvement Plans Establish preventative maintenance schedules Prepare plans for short terms projects Keep a daily log Track data using the computerized maintenance management system Prepare activity reports and work order reports Recommend the purchase of goods and equipment Maintain inventories Provide reports to government agencies, departments and

Managers feedback

other organizations as required

Supervise maintenance staff in order to ensure a positive and healthy work environment Key Performance Area 3: Leader Ship & Team Work Evaluate, train and develop staff Provide leadership, guidance and counseling to staff Promote staff morale and workplace safety Assign tasks and ensure schedules are maintained Adjust tasks to meet staff capabilities Recognize and deal with language problems Ensure work place safety is practiced Take corrective action when required

Staff developme nt Training need analysis Disciplinary procedure

Health, Safety and Security

General

1. Familiarise yourself with Company Health and Safety Policies and ensure you promote and comply with them 2. Rectify hazardous situations 3. Familiarise yourself with company safety, first aid and fire and emergency procedures and actively enforce these 4. Ensure security incidents are reviewed and corrective measures implemented to prevent recurring incidents 1. Comply with the Companys Corporate Code of Conduct 2. Promote the company values and model desired behaviors 3. Perform tasks as directed in the pursuit of the achievement of business goal The supervisor should ideally have a bachelors degree Must have at least three to five years of experience in a similar job. Excellent negotiation skills. Excellent verbal and written language skills. Level Creativity 1 2 3

Qualifications

Core competency levels

Teamwork Leadership Empowerment Communication Customer Service

People Development and Management

1. 2.

Skills

Bright, self-confident, proactive and excellent judgment Strong interpersonal skills, ability to interact with a diverse group of people 3. Ability to devise and implement strategic development and resource plans. 4. Ability to create high levels of commitment and performance within teams. 5. Ability to work on own initiative, prioritise work, handle pressure and take day-to-day decisions on the running of the department. 6. Ability to develop, monitor and maintenance management systems and procedures. 7. Highly organized with strong teamwork & negotiation skills. 8. Exceptional organizational skills, with the ability to perform multiple tasks in a fast-paced environment, consistently meeting deadlines with accurate and detailed results. 9. Analytical skills to evaluate ideas and determine greatest opportunities. 10. Excellent problem-solving skills from start to finish with appropriate follow through. 11. Stress management skills &time management skills

Employee: Code: Signature: Date: Dept Head: Signature: Date:

Emp

Position:

Personal Specification for Maintenance Supervisor

Position: Maintenance Supervisor Status: Full Time Reports to: Facilities Manager Location: Dubai, U.A.E Qualification Bachelors Degree Masters Degree Multilingual Flexible Work Hours Technical Skills Supervisory skills training Project Management qualification Current Health and Safety qualification Experience Experience of building maintenance. Experience of specifying maintenance solutions and estimating costs, time and materials. Experience of working with vulnerable people including people with disabilities and or special needs. Experience of managing a multi skilled team of trades people Experience of controlling budgets Experience of working to demanding timescales and of amending schedules to ensure deadlines met. Experience of managing sub contractors Skills & Abilities Leadership skills Able to work on your own initiative Estimating skills Ability to understand and prepare working drawings. Ability to write instructions to complete work including setting out a safe system of work. Ability to write reports to assist complaint or compliance investigations. Ability to supervise all building maintenance work Ability to manage budgets Must demonstrate ability and motivation to keep up to date with relevant changes to regulation, guidance and best practice. Bright, self-confident, proactive and excellent judgment Strong interpersonal skills, ability to interact with a diverse group of people Ability to devise and implement strategic development and resource plans. Ability to create high levels of commitment and performance within teams. Ability to work on own initiative, prioritise work, handle pressure and take day-to-day decisions on the running of the department. Ability to develop, monitor and maintenance management systems and

Essential/Desirable E D E E D D D D Essential/Desirable E E D E D E D Essential/Desirable E E D D E E E D E E E E E E E E E

procedures. Highly organized with strong teamwork & negotiation skills. Exceptional organizational skills, with the ability to perform multiple tasks in a fast-paced environment, consistently meeting deadlines with accurate and detailed results. Analytical skills to evaluate ideas and determine greatest opportunities. Excellent problem-solving skills from start to finish with appropriate follow through. Stress management skills &time management skills Professional Knowledge Knowledge of best practice in building maintenance Knowledge of current building regulations relevant to domestic dwellings. Knowledge of all health and safety regulations and guidance relevant to building trades and domestic properties. Knowledge of aids and adaptations available for domestic premises Sufficient knowledge of building trade skills to assess quality of work undertaken. Basic knowledge of construction industry contracts Knowledge of budgeting and financial administration Knowledge of human resource management Knowledge of maintenance planning and administration Knowledge of safe operation of basic hand and power tools Knowledge of oil burner systems Knowledge of electrical systems Knowledge of appliance maintenance and repair Knowledge of workplace safety and safe lifting and handling procedures Knowledge of first aid and CPR Knowledge of mechanical, plumbing, heating, ventilation and electrical systems Other: Valid UAE Driving License Employee: Signature: Dept Head: Signature:

E E E

Essential/Desirable D E E D E D D E E D D D D E D D

Emp Code: Date: Position: Date:

Recruitment & Selection

Following an ethnocentric approach to recruitment the top position of Regional Business Director should be recruited internally from Urbanest. He/She could be selected either through promotion, transfer or job posting. As the business will be a new set up it becomes important for the business to be lead by someone who knows the business. An internal employee is well aware of the corporate culture & business processes of the organization. The person will also bring with him relative experience working in the same organization & will be more capable of implementing HQ policies & instructions. This person should be hired on a long term contract (3-5 years) as he will establish & operate the business. The Middle level positions can be filled from the local market here. Local recruitment agencies are well equipped to provide us candidates for these roles. They have a large database & are constantly updating themselves with new applicants & positions. E.g. Nadia, Charteredhouse, Naseba, GulfTalent etc. These positions like all other management positions should be annually renewed but initially the company should retain these employees for a longer duration. For positions under the managers, the IT professional & F&B in charge; the best source of recruitment would be the Appointment pages in the local pages. These pages are widely circulated & have a wide reach. The staff positions under the various supervisors should be outsourced to various contractors. These agencies provide staff for all required services. These teams can be hired on contract basis that is renewed annually or semi-annually. The staff is skilled & experienced in their field of work & it will prove cost effective for the company in the long run as well.

Selection Basis
For the top level positions the candidate should go through a personality test & cultural compatibility exercise along with selection interview. For middle level the selection should be done through various rounds of selection interview we would look for individuals who have previous worked with start ups, which have a customer focus, & are well qualified for the job. While for the positions under these managers each position will have a more specified requirement. Selection tests & interview would be the ideal way for selecting these positions. The company should keep the U.A.E Labor laws in mind while selecting these positions.

Compensation

Urbanest Team Salary Structure

Min. Education Post Graduate Graduate Post Graduate Post Graduate Post Graduate Graduate Graduate Graduate Graduate High School Graduate Graduate HRA / House Rent. 5000 1000 4000 4000 2000 2000 1000 1000 1000 2000 2000 Vehicle /Travel Allowa nce 2200 500 1500 1500 1500 900 900 500 500 500 900 900 Annual Increme nt 450 150 350 350 350 250 250 150 150 150 250 250

Designation

Grade

Experience

Basic

Regional Business Director Receptionist/Secretary Finance & Accounts Manager HR & Admin Manager Facilities manager Security Supervisor Public Relations Officer HR Executive Accountant Cashier Maintenance Supervisor Services Supervisor

A D B B B C C D C D C C

8-10 Years 2-3 Years 5-6 Years 5-6 Years 5-6 Years 2-3 Years 2-3 Years 1-2 years 1-2 years 1-2 Years 2-3 Years 2-3 Years

9000 to 12500 2000 to 3500 8000 to 10500 8000 to 10500 8000 to 11500 3000 to 5000 3000 to 5000 2000 to 3500 2000 to 3500 2000 to 3500 3000 to 5000 3000 to 5000

All salaries are paid on monthly bases. *Figures taken from average industry salaries through various job sites.

Other Perks & Benefits 1. Perks & Benefits Mandatory by UAE Labor Law e.g. Medical Insurance 2. Gratuity & sick leave to be given as per UAE Laws 3. 27 days of paid time off after one year of employment

Performance Criteria
The organizations formal performance management system should apply to most of the working groups as it is a key in understanding how the workforce is delivering with respect to the strategic goals of the business. The processes should apply to Senior, Middle & other professional staff within the company. For early operations, it is ideal to apply MBO & KPI (Key Performance Indicators) techniques in assessing performance. The management should adopt different time spans of appraisal for different groups through Management by Objectives of each employee in the group. Individual, team and organizational objectives should be linked by a) By cascading approach (Top-Down Approach) b) By enabling employees to see how their job contributes to the overall objectives of the organization through frequent interactions c) By comparing employee performance with work groups The performance management process should follow these steps: The employee should receive his objectives from his direct manager for each quarter; these main objectives should then have secondary smaller objectives to be completed on time basis. Priorities of the objectives are also to be set so that the employee can have flexibility Secondly, Based on the objectives of the employee, performance factors should be set by his manager to help in performance evaluation Thirdly, routinely the employee can report back on the status of his objectives and his comments. The performance of the employee should be reviewed quarterly and then an annual review can be conducted where the manager gives his comments about the employees performance The manager is assisted by a reviewing manager(HR& Admin/Regional Business Director) who gives his comments on the performance of the employee based on his achievement in completing the objectives and comments of his manager Based on the performance of the employee the manager then deduces the development needs of the employee if required Before the final evaluation is done the employee should give his comments or a self-appraisal. Finally, overall rating of the employee is given by the year end, the rating is given as follows : a) A - Outstanding b) B - Exceeds Expectations c) C Meeting Expectations d) D Development needed Based on these rankings the employees performance rewards are decided and poor performers are provided with more training and improvement coaching where they can discover what went wrong. This performance system can be adopted in most part of the organization but it may differ for the Regional Business Director & the contracted staff. The performance management of the Regional Business Director can be carried out by the HQ through a similar process or the one currently being followed at Urbanest.

Orientation Plan for Urbanest Team

Day 1 URBANEST TEAM ORIENTATION PLAN Activities Arrival at Main Lobby Registration Welcome Address Introductory Address Introduction to HR Policies Introduction to UAE Culture & Business Financial & Accounting Processes Lunch Break Briefing on Facilities & Structure Introduction to Service Offering Introduction of the Junior & Auxillary Staff Urbanest Tour Closing Address & Agenda for Day 2 End of Day 1 Activities Reporting at Office Meeting with RBD(Planning & Strategy) Briefing to respective departments Lunch Break Registration for Students Implementation of Roster & Beginning of Operations RBD Address to Students & Junior Staff End of Day 2 Timing 9:00 AM 9:15 AM 9:45 AM 10:00 AM 10:30 AM 11:30 AM 12:00 PM 12:30 PM 1:30 PM 2:00 PM 2:30 PM 3:00 PM 4:45 PM Timing 9:00 AM 9:30 AM 11:00 AM 12:30 PM 1:30 PM 2:30 PM 4:00 PM 5:00 PM Regional Business Director Person In charge Secretary Secretary HR & Admin Manager Regional Business Director HR & Admin Manager Public Relations Officer Finance & Accounting Manager Facilities Manager Facilities Manager HR & Admin Manager Facilities Manager Regional Business Director Person In charge Secretary Regional Business Director All Managers Secretary

Day 2

Sample Roster
Functions Laundry House Keeping Food & Beverage Security Technical Landscaping General Cleaning IT Professional Management Accounting Supervisory Sample Weekly Roster Sunday Monday Tuesday MN MN MN MA X MA MAN MAN MAN MAN MAN MAN MA MA MA MA MA MA MA MA MA MA MA MA MA MA MA MA MA MA MA MA MA Wednesday MN X MAN MAN MA MA MA MA MA MA MA Thursday MN MA MAN MAN MA MA MA MA MA MA MAN Friday N X MAN MAN X X M X X X X Saturday AN A MAN MAN M X M X X MA MA

M A N X

Legends Morning Afternoon Night Off

Commitment to diversity, inclusion and nondiscrimination

From the founding, Urbanest should demonstrate ongoing commitment to people and to fair employment practices. As it is growing and expanded throughout the world, its work force has to become more diverse. Urbanest should believe that a diverse work force helps the company realize its full potential especially in this region. Recognizing and developing the talents of each individual brings new ideas to the organization. The company will benefits from the creativity and innovation that will result from people who have different experiences, perspectives and cultures work together. Urbanest should believe that a well managed, diverse work force will expand organizations base of knowledge, skills and cross-cultural understanding, which in turn, will enable the organization to understand, relate and respond to diverse and changing customers in the region, connecting them to through diversity.

Workforce Diversity& Inclusion Policy

A diverse, high-achieving workforce is a key to sustainable competitive advantage which is a key in this region where expatriates consist of over 160 nationalities. It is essential to win in the workplace, marketplace & the local academic community Company should offer a flexible work environment that values differences motivates employees to contribute their best. As the company is service driven, it will better serve the customers, through attracting, developing, promoting and retaining a diverse workforce.

Trust, mutual respect and dignity should be the fundamental beliefs that should be reflected in the behavior and actions. Accountability for diversity and inclusion goals should be drivers for success.

Compliance, equal opportunity and affirmative action

Urbanest Dubai is to maintain a work environment free from discrimination, one where employees are treated with dignity and respect. All employees share in the responsibility for fulfilling Urbanest's commitment to equal employment opportunity. To that end, Urbanests Non-Discrimination Policy should provide that they do not discriminate against any employee or applicant for employment because of gender, color, race, ethnicity, national origin, religion, age, marital status, sexual orientation, gender identity and expression, disability, pregnancy, protected genetic information and political affiliation. They should also comply with all applicable national laws pertaining to non-discrimination and equal opportunity.

Grievance Policy
If they have a question or wish to discuss a possible violation, they should first discuss it with those in their management chain. If they are not comfortable with that approach for any reason, or if no action is taken, they can contact the Regional Business Director Office.

Linking Behaviours with Goals

As we will be following a service approach towards the business it becomes highly important for the employees to be customer focused & service driven. In the proposed set up most of the employees will be in direct contact with the customers on daily basis. With an open door policy the students can approach any member of the team for concerns or suggestions. The reception & helpline numbers will be available at all times for students. Motivations of employees will be a key driver for this company to succeed with establishing itself. As this market is still open 7 new, the company has a huge advantage in being a first mover & offering quality to customers. As the hierarchy is low & teams are small, there can be more coordinated efforts from the teams. The clear results would be shown in the overall performance of the company in the near future.