QUESTION 2 King and Cleland recommend that organizations need to carefully develop a written mission statement in order to get

the following benefit: 1) To ensure unanimity of purpose within the organization It provides managers with a unity of direction on what they should focus and implement within organization. It promotes a sense of shared expectation among all level of management and employees. For example, in order to create mission statement, it requires brainstorming sessions for all managers to create the firm mission. Hence, opinions, ideas and suggestions can be obtained from various groups within organization. Then, the will be a committee to select and finalize the best mission. It involves collective decision making and requires commitment and unity of purpose from all levels of management to commit to the mission. It taught employees how to organize and focus their function internally to achieve mission by developing a strategic massage on how to link organization goals to what customer need and expect from firm. 2) To provide a basis or standard, for allocating organizational resources. The mission statement provides a standard for company performance and resource allocations. It states the target to be achieved in a given time of period, and measure or strategy to be adopted by a firm to achieve the vision. If there is no mission statement, firm will have no clear and definite basis for evaluate its performance and allocating resources. For example, Mission of Air Asia is to attain the lowest cost of air fares, so that everyone can fly. So, their standard for resource allocation is to fully utilize their resources efficient and effectively. For example, Air Asia use low distribution cost by utilizing information technology and eliminate the need for expensive booking system. Besides, Air Asia utilizes the personnel capabilities where Air Asia allows employee to perform multiple task within its flat organizational culture to minimize personnel expenses. 3) To establish a general tone or organizational climate. The mission helps to ensure that the organization will not pursue conflicting purposes and having the corporate culture to achieve mission and vision. Mission gives direction and guideline on how should employees act and perform to achieve the mission. For example, at Lenovo their

culture is their DNA. It is called Lenovo Way and the values they share and business practices they deploy. It guides on how they implement their day to day operations. Lenovo Way: We do what we say and we own what we do. Lenovo culture is they plan before they pledge, perform as they promise and prioritize the company first and practice improving every day. At Lenovo, employees share a common aspiration to be the very best, working as a team to build unique product that meet customers requirement. As a result, mission will gives a guide to employees to follow and understand the organizational climate.