DECLARATION

I hereby declare that this project report entitled EFFECTIVENESS OF

INTERNET MARKETING V/S TRADITIONAL MARKETING ON FORTIS HOSPITAL Bangalore has been prepared by me during the
academic year 2011 - 2012 under the guidance of Ravi Urs, Department of MBA, PES School of Engineering, Bangalore. I also declare that this project entitled has not been submitted to any other university or institution for the award of any degree, diploma, associateship or fellowship.

(AJAYKUMAR GALAGALI) IV SEMESTER, MBA Date: Place:

ACKNOWLEDGEMENT

It has been my proud privilege to be a student of RAVI URS, Department of MBA, PESSE, under whose guidance, encouragement and support have been invaluable for my project titled EFFECTIVENESS OF INTERNET

MARKETING V/S TRADITIONAL MARKETING ON FORTIS HOSPITAL. I am extremely thankful for having been given an opportunity to
work under his guidance. My sincere thanks to Mr.Sumit Roy , Manager digital Initiatives FORTIS HOSPITAL, for providing me an opportunity to carry out the project at FORTIS HOSPITAL, Bangalore. I thank him for valuable guidance and encouragement during the course of the project. Finally I would like to express my thanks to everyone who directly or indirectly helped me in my project work.

(Ajaykumar Galagali) IV SEMESTER, MBA Date: Place:

TABLE OF CONTENTS
PART A
S. No. 1 INDUSTRY PROFILE 1.1 Global Scenario 1.2 National Scenario 1.3 Regional Scenario 1.4 sector policy 1.5 Industry structure 2 COMPANY PROFILE 2.1 Background and Inception of the Company 2.2 Nature of the Business Carried 2.3 Vision, Mission and Quality Policy 2.4 Product or Service Profile 2.5 Competitors Information 2.6 Work Flow Model 2.7 Infrastructure Facilities 2.8 Future Growth and Prospects 3 SWOT ANALYSIS 16 6-15 PARTICULARS Page No

1-5

PART B

Ch. No. I

PARTICULARS 1. Introduction 1.1 Statement of the Problem 1.2 Objective of the Study 1.3 Scope of the Study 1.4 Research Methodology 1.5 Sampling Design 1.6 Tools used for the Analysis 1.8 Limitations 3. Results and Discussion 4.1 Conclusion 4.1 Summary of the study 4.2 Findings 4.3 Suggestion and Recommendation Bibliography Appendix

Page No 17-19

III IV

20-38 39-41

42-45

PART A Corporate Exposure

PART B
EFFECTIVENESS OF INTERNET MARKETING V/S TRADITIONAL MARKETING ON FORTIS HOSPITAL .BANGALORE.

EXECUTIVE SUMMARY

Marketing and Promotion is one of the important aspects of service industry and becomes very important in understanding the

effective media of advertising to attract more number of customers. As Hospital is service based Industry and as service dont have Physical evidence there is necessary to build a strong brand name in the mind of customer through effective mode of advertising. The topic chosen for research is A study of effectiveness of Internet Marketing v/s Tradition marketing on Fortis Hospitals. Which was conducted, at Fortis Hospital, Bangalore with a view to find the effectiveness of internet media of advertising and to know how much both of the media influenced patients to choose the Fortis Hospital. This was done using a set of 14 questions that extract the views of the patients across the different types of Media like Internet, TV and Radio, Magazines and newspapers. The research is descriptive and conducted by using convenient sampling methodology with a sample size of 100 who were out-patients at Fortis Hospital, Bangalore. The method of primary data collection is through questionnaires and observations and secondary data collection through books, journals and company records. The analysis is done with the help of percentage method and weighted average method. The results of the study will be helpful to the Fortis Hospitals in getting to know along with the best and effective media of promotion where there is more scope of attracting customer and effective reach to the targeted customers.

BIBLIOGRAPHY

APPENDIX